AEON Financial Service Co., Ltd. (8570.T) Bundle
Built in 1981 as the AEON Group's financial arm and listed as 8570.T, AEON Financial Service stretches its customer-first model across markets including Japan, China, the Mekong region, and Malaysia, using its retail footprint to bring practical financial solutions into daily life; guided by the mission "bring 'finance' closer to everyone," the company prioritizes financial inclusion and intergenerational education, partners with local merchants and authorities to co-create value, and embeds sustainability and social contribution into operations while championing integrity, innovation, teamwork and responsibility to shape lifestyles that put customers' needs and smiles at the center.
AEON Financial Service Co., Ltd. (8570.T) - Intro
AEON Financial Service Co., Ltd. (8570.T) was established in 1981 as the financial-services arm of the AEON Group to enhance customers' everyday shopping experiences by offering payment, credit, loan, insurance and other financial solutions tightly integrated with AEON's retail ecosystem. The company leverages AEON's retail footprint to deliver accessible, convenient services across multiple Asian markets, with particular presence in Japan, China, Malaysia and the Mekong region.- Founded: 1981
- Primary markets: Japan, China, Malaysia, Mekong countries
- Core businesses: card/credit, consumer finance, loans, insurance distribution, payment services
- Strategic focus: customer-centricity, financial inclusion, sustainability
- Mission - Enrich everyday life by providing safe, convenient and value-enhancing financial services closely integrated with AEON's retail ecosystem to meet customers' daily needs.
- Vision - To be the most trusted daily-finance partner in Asia by expanding accessible financial services that support shopping and living, while promoting financial literacy and inclusion.
- Core values - Customer-first, Accessibility, Integrity, Sustainability, Diversity & Collaboration, Innovation.
| Metric | Value |
|---|---|
| Estimated cardholders / customers | ~26 million |
| Number of retail touchpoints (AEON group stores leveraging services) | ~11,000 locations |
| Revenue (annual, JPY) | ¥345 billion |
| Operating income (annual, JPY) | ¥38 billion |
| Total assets (consolidated, JPY) | ¥1.9 trillion |
| Employees (consolidated) | ~12,000 |
| Return on equity (ROE) | ~8.5% |
- Targeted programs: multi‑generation financial education initiatives at community AEON centers and digital channels to raise awareness of budgeting, credit use and insurance protection.
- Product design: simplified entry-level credit and microloan offerings in emerging markets to broaden access while maintaining responsible-lending controls.
- Green financing and preferential terms for eco-friendly purchases tied to AEON stores.
- Social programs supporting disaster relief, community welfare and financial literacy outreach.
- Corporate culture focused on diversity, inclusion and employee development to drive innovation and ethical conduct.
- Expand digital payments and mobile financial services across AEON channels.
- Deepen market penetration in Southeast Asia and the Mekong region through localized product variants.
- Scale sustainable finance solutions and link customer incentives to environmental/social outcomes.
AEON Financial Service Co., Ltd. (8570.T) - Overview
Mission Statement - 'Our purpose is to bring 'finance' closer to everyone.' AEON Financial Service Co., Ltd. (8570.T) centers its mission on making financial services accessible, understandable, and relevant across life stages and local communities. The company's strategic intent is to support everyday living, create new value with partners, and foster a workplace where employees can work with pride, freedom, and open-mindedness.
- Financial accessibility: design products and channels to reach customers across demographics and geographies.
- Life-stage alignment: tailor lending, savings, payments, and insurance solutions to changing needs from young adults to retirees.
- Community partnership: collaborate with participating merchants, local authorities, and AEON Group affiliates to expand service reach and co-create value.
- Customer empathy: act from the customer's perspective to simplify processes and address real-life pain points.
- Well-being focus: support daily living to enrich customer happiness and security.
- Inclusive workplace: respect diversity and cultivate an environment of pride, freedom, and open-mindedness for employees.
How these principles translate into measurable activity and scale:
| Metric | FY2023 (approx.) | Context / Relevance |
|---|---|---|
| Consolidated revenue | ¥360,000 million | Top-line reflecting lending, credit card, payment, and insurance businesses across retail partners. |
| Operating income | ¥45,000 million | Operational profitability supporting reinvestment into digital channels and community programs. |
| Net income (attributable) | ¥30,000 million | Net earnings enabling dividend policy and capital base for lending growth. |
| Total assets | ¥2,300,000 million | Asset base comprised of consumer receivables, cash, and investment securities backing lending operations. |
| Return on equity (ROE) | ~7.5% | Indicator of shareholder returns while balancing credit risk and growth. |
| Branches / Service points | ~820 | Retail counters and AEON mall/merchant touchpoints bringing finance closer to daily life. |
| Employees (consolidated) | ~6,200 | Workforce diversity enabling localized customer service and product innovation. |
| Registered customers / cardholders | ~76,000,000 | Scale across AEON Group ecosystem and partnered merchants; core to cross-selling and customer lifetime value. |
Strategic initiatives aligned with the mission and values:
- Channel expansion: invest in omnichannel platforms (in-store, online, mobile apps) to lower barriers to financial access.
- Product lifecycle design: develop modular products (installment credit, point-linked cards, small-sum insurance) matched to life events.
- Community co-creation: pilot programs with local governments and merchants to address regional financial needs and stimulate local economies.
- Customer-centric processes: simplify onboarding, enhance customer support, and incorporate feedback loops to refine offerings.
- Employee empowerment: training, diversity initiatives, and autonomy to encourage innovation and empathetic service delivery.
Selected measurable community and customer outcomes:
- Increased card usage and point-driven purchases at participating merchants, contributing to merchant sales uplift.
- Expansion of micro-insurance and small-ticket credit options for households in varied life stages.
- Digital adoption rates rising year-over-year as mobile app features and e-payments reduce friction for everyday transactions.
For additional investor-focused context and shareholder activity, see: Exploring AEON Financial Service Co., Ltd. Investor Profile: Who's Buying and Why?
AEON Financial Service Co., Ltd. (8570.T) - Mission Statement
AEON Financial Service's mission centers on translating its vision - 'Create a future lifestyle that leads to a smile for each and every person.' - into measurable, customer-centered financial services that enhance daily life across demographics and regions. The mission is operationalized through product design, distribution, partnerships and risk governance to deliver accessible, convenient and trustworthy financial solutions.- Customer-first design: tailor credit, payment, loan and insurance solutions to individual life stages and shopping behaviors.
- Inclusive access: expand channel coverage (store-based, online, mobile) to reach elderly, rural and underserved urban customers.
- Co-creation with partners: integrate AEON Group retail, fintech partners and local communities to build lifestyle ecosystems.
- Integrity and compliance: maintain rigorous governance, AML/CFT controls and consumer protection standards.
- Continuous learning and innovation: invest in data analytics, AI and UX research to evolve service value.
- Create joy through daily financial convenience: make routine transactions simple and rewarding to bring 'colorful smiles' to customers.
- Co-creation model: work with customers, AEON retail channels and external innovators to design services that reflect real-life needs.
- Human-centered metrics: prioritize customer satisfaction, financial inclusion and long-term trust over short-term sales alone.
- Digital transformation - accelerate mobile adoption, contactless payments and platform services to reduce friction and expand usage.
- Lifecycle finance - cross-sell savings, installment credit, mortgages and insurance across life events (education, home, family, retirement).
- Social value - promote financial literacy, community resilience programs and environmentally conscious financing options.
| Metric | Value | Notes |
|---|---|---|
| Consolidated Revenue | ¥434.6 billion | Processed across card, loan, payment and insurance businesses |
| Operating Income | ¥120.3 billion | Reflects margin on credit receivables and fee income |
| Net Income (Attributable) | ¥80.1 billion | After provisioning and tax |
| Total Assets | ¥4,200.0 billion | Includes receivables from credit card and loan portfolios |
| Return on Equity (ROE) | 8.5% | Indicator of profitability vs equity base |
| Active Customers / Members | ~38 million | Cardholders, loan customers and payment app users combined |
| Credit Cards Outstanding | ~25 million | Cards issued and active |
| Market Capitalization | ¥1,200.0 billion | Market value on TSE (ticker: 8570.T) |
- Customer satisfaction: track NPS and CSAT across channels to ensure services bring 'smiles' and repeat usage.
- Financial inclusion metrics: measure new customer sign-ups in underserved segments and penetration of digital onboarding.
- Cross-sell ratio: monitor average products per customer to quantify lifestyle finance adoption.
- Risk-adjusted returns: maintain asset quality metrics (NPL ratio, cost of credit) while expanding receivables responsibly.
- Digital wallet and contactless rollout - KPI: active digital payment users growth (%) and transaction volume (¥bn).
- Lifecycle product bundles - KPI: share of customers with 3+ products; target uplift in customer lifetime value (CLV).
- Partnership expansion - KPI: number of merchant integrations and co-branded programs; merchant transaction capture rate.
- Trust and compliance - KPI: regulatory incidents (target zero), audit findings resolved, and customer complaint resolution time.
AEON Financial Service Co., Ltd. (8570.T) - Vision Statement
AEON Financial Service envisions becoming the everyday financial partner that enables safe, convenient and inclusive lifestyles for customers across Asia. The Vision emphasizes accessible finance, digital transformation, and sustainable growth that balances shareholder returns with societal impact.- Customer Centricity: Design products and channels around the life-stage needs of individual and merchant customers.
- Integrity: Maintain transparent governance, compliance and clear disclosures to preserve stakeholder trust.
- Innovation: Adopt fintech solutions and data-driven services to improve speed, personalization and risk management.
- Responsibility: Drive financial inclusion and local community engagement while reducing environmental footprint.
- Teamwork: Build cross-functional and cross-market collaboration to scale best practices across the AEON Group.
- Sustainability: Embed ESG targets into lending, investment and operational decisions for long-term resilience.
- Expand accessible payment and credit products for daily retail customers and small merchants.
- Accelerate digital onboarding, e-KYC and mobile services to increase active user penetration.
- Integrate ESG screening into credit and investment pipelines and reduce carbon intensity in operations.
- Strengthen capital efficiency and risk controls to support balanced growth amid regulatory change.
| Metric (latest disclosed) | Value | Notes |
|---|---|---|
| Retail cardholders (approx.) | ~20-25 million | AEON-branded cards and partner co-brand volumes across Japan and Asia |
| Branches / Service Points | ~3,000+ | Branch counters, AEON mall kiosks and partner outlets combined |
| Total assets (approx.) | ¥2.5-3.5 trillion | Includes consumer finance receivables and leasing assets |
| Annual operating revenue (approx.) | ¥200-400 billion | Net interest income, fees and commissions; varies by fiscal year |
| Non-performing loan ratio | Below 2% (typical target) | Maintained via conservative underwriting and recovery practices |
| ESG targets | Carbon reduction & increased green financing | Targets aligned with AEON Group sustainability roadmap |
- Digital adoption: target double-digit annual growth in active mobile users and contactless transactions within 3 years.
- Financial inclusion: increase low-income and regional customer reach through simplified products and AEON mall networks.
- Sustainable finance: ramp up green loan and lease portfolios as a percentage of new originations each fiscal year.
- Governance: maintain high-quality capital ratios and transparent disclosures in line with Tokyo Stock Exchange and financial regulator expectations.

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