Aston Martin Lagonda Global Holdings plc (AML.L) Bundle
Since its founding in 1913, Aston Martin Lagonda Global Holdings plc has forged a reputation for marrying cutting‑edge technology with handcrafted luxury across models such as the Vantage, DB12, Vanquish, DBX707 and the Valkyrie, operating from headquarters in Gaydon and factories in Gaydon and St Athan to serve clients in over 50 countries; guided by a mission to deliver the ultimate in technology, precision and bespoke experiences and a vision to be the world's most desirable ultra‑luxury British performance brand, Aston Martin in 2023 entered a strategic partnership with Lucid Group to accelerate electrification and bring its first BEV to market in 2026, while committing its manufacturing footprint to net‑zero and targeting a 30% reduction in supply‑chain emissions by 2030 (against a 2020 baseline), all underpinned by core values of Unity, Openness, Trust, Ownership and Courage that drive collaborative innovation and the pursuit of class‑leading exclusivity.
Aston Martin Lagonda Global Holdings plc (AML.L) - Intro
Aston Martin Lagonda Global Holdings plc (AML.L), founded in 1913, is a British luxury automotive manufacturer known for combining high-performance engineering with artisanal craftsmanship. Headquartered in Gaydon, England, the company operates manufacturing facilities in Gaydon and at St Athan, Wales, and sells vehicles in over 50 countries worldwide. In 2023 Aston Martin entered a strategic partnership with Lucid Group to accelerate its electrification roadmap and plans to launch its first battery electric vehicle (BEV) in 2026.- Founded: 1913
- Headquarters: Gaydon, England
- Manufacturing sites: Gaydon and St Athan (Wales)
- Global markets: Vehicles sold in 50+ countries
- Electrification milestone: Strategic partnership with Lucid Group (2023); first BEV targeted for 2026
- Product range: Two-door sports cars, grand tourers and luxury SUVs, plus limited-run hypercars.
- Flagship and notable models include the Vantage, DB12, Vanquish, DBX707, and the Valkyrie hypercar.
- Target customer: High-net-worth individuals seeking exclusivity, performance and bespoke craftsmanship.
- Electrification: BEV launch planned for 2026 via technology and supply partnership with Lucid Group (announced 2023).
- Sustainability targets: Net-zero manufacturing facilities and a 30% reduction in supply chain emissions by 2030 vs 2020 baseline.
- Premium growth: Balance limited-production halo models with higher-volume luxury SUVs (DBX family) to scale revenues and margin.
- Core values: Unity, openness, trust, ownership, courage.
- Cultural emphasis: Collaborative teams, accountable leadership, design-led innovation and craftsmanship standards.
- Governance highlights: Publicly listed (AML.L) with a board focused on long-term brand stewardship, product excellence and shareholder value creation.
| Model | Segment | Performance / Output | Indicative price (GBP) |
|---|---|---|---|
| Vantage | Sports car | V8 performance ~500-520 hp (model dependent) | £120,000-£160,000 |
| DB12 | Grand Tourer | Powerful twin-turbo V8 / inline-6 variants; GT-focused refinement | £180,000-£220,000 |
| Vanquish | Limited-series GT / supercar | High-performance configuration, lightweight focus | £250,000-£400,000 (limited run) |
| DBX707 | Performance SUV | 707 hp, fastest production SUV in AMG-adjacent performance tier | £200,000-£260,000 |
| Valkyrie | Hypercar | Extreme hybrid powertrain; track-focused, limited production | £2,000,000-£3,000,000+ |
- BEV program: First battery electric vehicle targeted for launch in 2026 (Lucid partnership announced 2023).
- Sustainability: Target-net-zero for manufacturing sites and 30% supply-chain emissions reduction by 2030 vs 2020 baseline.
- Global footprint: Distribution network covering 50+ countries; production concentrated at Gaydon and St Athan.
- Revenue drivers: Combination of halo models (high margin, low volume) and DBX series (higher volume, scale for profitability).
- CapEx & R&D: Investment prioritized toward electrification (BEV platform development), lightweight materials and bespoke manufacturing capabilities.
- Investor intelligence: For detailed financial analysis and balance-sheet insights see: Breaking Down Aston Martin Lagonda Global Holdings plc Financial Health: Key Insights for Investors
Aston Martin Lagonda Global Holdings plc (AML.L) - Overview
Aston Martin's mission is to create vehicles with the ultimate technology, precision, and craftsmanship that deliver thrilling performance and a bespoke, class-leading experience. This mission drives product strategy, manufacturing standards, customer experience and brand positioning across global markets. The company's long-standing focus on handcrafted quality, advanced engineering and personalization underpins every model and customer touchpoint.- Technology: integration of advanced powertrains (including hybrid and upcoming BEV architectures), cutting-edge driver assistance, and bespoke infotainment and connectivity systems.
- Precision & Craftsmanship: hand-built coachwork, tailored interiors, and strict quality controls at facilities including Gaydon and St Athan.
- Bespoke, class-leading experience: individualized commissions, Q by Aston Martin personalization program, and exclusive client events and services.
- Product development is guided by performance and exclusivity requirements, from V8/V12 combustion models to electrified and all-electric future platforms.
- Customer experience investments (after-sales, personalization, limited-run models) are prioritized to preserve brand cachet and margin.
- Partnerships and technology alliances are pursued to accelerate electrification and advanced materials without diluting craftsmanship.
| Metric | FY 2022 | FY 2023 |
|---|---|---|
| Revenues (GBP millions) | ~1,050 | ~1,470 |
| Vehicle deliveries (units) | ~6,000 | ~7,600 |
| Adjusted EBITDA (GBP millions) | ~110 | ~200 |
| Net (loss)/profit (GBP millions) | ~(120) | ~(166) |
| Net cash / (net debt) (GBP millions) | ~(1,900) | ~(2,300) |
- Model mix targets low-volume, high-margin grand tourers and performance models rather than mass-market segments.
- Limited editions and bespoke commissions protect brand exclusivity and gross margins.
- Investments in electrification and lightweight materials align performance targets with regulatory and customer expectations.
- Aston Martin positions itself as a niche luxury performance marque, competing on design, heritage, and bespoke service rather than price or volume.
- Clients are typically high-net-worth individuals seeking exclusivity, craftsmanship and status-driven ownership experiences.
Aston Martin Lagonda Global Holdings plc (AML.L) - Mission Statement
Aston Martin's vision is to be the world's most desirable, ultra-luxury British performance brand, creating the most exquisitely addictive performance cars. This vision drives product design, engineering intensity, and brand positioning to deliver vehicles that combine emotional desirability with track-focused capability.- Positioning: Ultra-luxury British performance marque focused on desirability, exclusivity and driving purity.
- Product ambition: 'Exquisitely addictive performance cars' that offer exceptional sensory and dynamic experiences.
- Strategic emphasis: Innovation in powertrains, materials, and bespoke luxury while protecting brand heritage.
- Market intent: Captivate high-net-worth automotive enthusiasts and collectors globally.
- Design & engineering priorities: Lightweight construction, bespoke interiors, and driver-focused dynamics.
- Brand metrics: Maintain strong desirability indices, limited-series scarcity, and high residual values in the ultra-luxury segment.
| Metric | Value (most recent reported) | Note |
|---|---|---|
| Ticker | AML.L | London Stock Exchange |
| Annual Revenue (approx.) | £1.09bn | Latest fiscal year reported revenue |
| Wholesale Deliveries | ~6,800 units | Global customer deliveries across models |
| Employees | ~3,000 | Engineering, production, sales and corporate staff |
| Global Retail Markets | ~50 countries | Network of dealers and bespoke service centres |
| R&D and CapEx focus | High single- to double-digit % of revenue | Investment into electrification, new platforms and GT/supercar ranges |
- How vision shapes operations:
- Product roadmap centered on high-performance ICE and electrified derivatives (limited-run hypercars, GTs, SUVs).
- Collaborations and limited-series programs to enhance exclusivity and margin.
- Global boutique retail and bespoke commissioning services to preserve brand mystique.
Aston Martin Lagonda Global Holdings plc (AML.L) - Vision Statement
Aston Martin Lagonda Global Holdings plc (AML.L) envisions a future where luxury automotive craftsmanship meets next-generation sustainable performance, delivering emotional, bespoke experiences while expanding accessible luxury through scalable technology and global brand elevation. The vision balances heritage and innovation: preserve the artisanal DNA of Aston Martin while accelerating electrification, advanced materials, and digital customer experiences to secure leadership across luxury performance, GT, and electrified segments. Core values drive execution and culture. Aston Martin's core values are Unity, Openness, Trust, Ownership, and Courage, anchored by the guiding tenet: 'No one builds an Aston Martin on their own.'- Unity - Collaboration and teamwork across design, engineering, manufacturing, sales, and dealer networks. Cross-functional programs (e.g., DBX/Valhalla platform synergies) illustrate collective effort yielding economies of scale and faster product cycles.
- Openness - Transparency in processes, customer feedback loops, and supplier partnerships to accelerate innovation and continuous improvement in production quality and aftersales.
- Trust - Building long-term relationships with customers and partners through reliability, craftsmanship guarantees, and curated ownership experiences (tailor-made commissions, heritage services).
- Ownership - Empowered employees take responsibility for quality, delivery targets, and commercial performance; accountability drives improvements in manufacturing throughput and reduced warranty costs.
- Courage - Willingness to take calculated risks: entering new segments (SUV with DBX), investing in hybrid/electric powertrains, and pursuing strategic collaborations (e.g., technical partnerships and limited-series hypercars).
| Metric | Value (latest reported) | Context / Note |
|---|---|---|
| Annual Revenue | £1.24 billion | Reflects global vehicle sales, VIP programmes, and services |
| Vehicles Delivered (Annual) | ~6,800 units | Includes DBX SUV, Vantage, DB11 and limited-series models |
| Adjusted EBITDA | £120 million | Operational profitability before special items |
| Operating (Loss) / Profit | £(243) million | Includes R&D and model launch costs |
| Net Debt / (Net Cash) | £(0.9) billion | Post-capital raising and financing adjustments |
| Employees (approx.) | ~2,700 | Design, manufacturing, sales, and corporate roles worldwide |
| Market Capitalisation | ~£2.1 billion | Reflects public market valuation (AML.L) |
- Product roadmap: staggered roll-out of electrified models and limited-run hypercars to maintain desirability and margin.
- Manufacturing excellence: invest in factory automation and QA to raise unit throughput while preserving coachbuilt craftsmanship.
- Customer experience: expand bespoke commissioning, subscription and aftersales programmes to increase lifetime value.
- Partnerships & capital strategy: selective alliances for powertrains, batteries, and lightweight materials alongside disciplined capital management to reduce net debt.
- Quality metrics: warranty claims per 1,000 units, customer satisfaction indices.
- Financial metrics: revenue growth, adjusted EBITDA margin, free cash flow, net leverage ratio.
- Delivery & pipeline: order book value, delivery cadence by model, geographic mix.
- People & culture: employee engagement scores, retention in critical engineering and craft roles.

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