Auction Technology Group plc (ATG.L) Bundle
From its roots in 1971 to a modern platform with offices in North America, the UK, Germany and Mexico, Auction Technology Group (ATG) operates a network of eight branded online marketplaces that power over 85,000 live and timed auctions a year for roughly 3,900 auction houses worldwide - selling 7 million lots in FY2024 to bidders across 170 countries - all in service of a clear mission to "unlock the value of the curated secondary goods market" and accelerate the circular economy; ATG's vision to "be the largest curated online marketplace in the world for secondary items traded at auction" is underpinned by proprietary technology and an integrated product suite that expands reach, improves sale outcomes and lowers operating costs, while its core values - Drive Results, Create Customer Value, Find a Smarter, Better Way, Collaborate to Win, Empower People to Grow and Integrity - steer decision-making, partnership with auctioneers and the delivery of a seamless end-to-end bidding experience for buyers and consignors alike.
Auction Technology Group plc (ATG.L) - Intro
Auction Technology Group plc (ATG.L) is a leading operator of online auction marketplaces that connect millions of buyers with unique items across Arts & Antiques, Industrial & Commercial and other sectors. Established in 1971, ATG has evolved into a global technology-led business enabling the sale and discovery of secondary goods and unlocking value across the circular economy.
- Global footprint: offices in North America, the United Kingdom, Germany and Mexico.
- Market reach: bidders from 170 countries and partnerships with c.3,900 auction houses worldwide.
- Product scope: eight branded online auction and list-price marketplaces covering a broad range of verticals.
ATG's proprietary technology platforms underpin a seamless auction experience - supporting live and timed bidding, catalogue discovery, payments, settlement and analytics for consignors and buyers. The technology stack is central to scale, liquidity and trust across marketplaces.
| Metric | FY 2024 / Current |
|---|---|
| Lots sold | 7,000,000 |
| Live & timed auctions annually | 85,000+ |
| Auction houses served | ~3,900 |
| Branded marketplaces | 8 |
| Bidder countries | 170 |
| Founding year | 1971 |
Mission
- To unlock the value of secondary goods by providing trusted, accessible, technology-driven auction marketplaces.
- To maximise returns for sellers (auction houses, dealers, consignors) through scale, data and operational excellence.
- To deliver exceptional buying experiences through discoverability, transparency and secure transactions.
Vision
- Be the global technology backbone for secondary markets - creating the most liquid, trusted and sustainable marketplaces for used goods.
- Accelerate the circular economy by making resale mainstream, frictionless and trusted at scale.
- Continually innovate platform capabilities so buyers and sellers worldwide can transact with confidence and efficiency.
Core Values
- Customer-first: designing products and services that prioritise buyer and seller outcomes.
- Integrity & trust: transparent processes, secure payments and accountable stewardship of transactions and data.
- Scale through technology: investing in proprietary tech to increase liquidity, lower friction and enable data-driven decisions.
- Sustainability: promoting reuse and the circular economy by extending the life and value of goods.
- Partnership: close collaboration with auction houses and consignors to grow mutual revenue and reach.
For an extended review of ATG's history, ownership, mission and business model see: Auction Technology Group plc: History, Ownership, Mission, How It Works & Makes Money
Auction Technology Group plc (ATG.L) Overview
Mission Statement ATG's mission is to "unlock the value of the curated secondary goods market for the benefit of auctioneers, buyers, and our society as a whole." This mission drives a commercial and environmental strategy focused on scaling auctioneers' reach, improving bidder experience, and accelerating circularity in consumption. Key elements of the mission- Facilitate sale of unique and curated items to reduce demand for new production and promote sustainability.
- Connect bidders to millions of curated specialized and unique items sold by auctioneers each year, widening accessibility to the secondary market.
- Accelerate growth of the circular economy and create a global channel of sustainable commerce.
- Build close partnerships with auctioneer customers via a shared-success business model.
- Provide an integrated suite of digital products and services to expand auctioneers' capabilities and offer bidders a best-in-class end-to-end online bidding experience.
| Metric | Representative Value (FY / annual basis) | Relevance to Mission |
|---|---|---|
| Gross Merchandise Value (GMV) | £1.2bn+ | Volume of secondary transactions enabled - direct measure of unlocking value. |
| Revenue | ~£176m | Monetisation of platform & services that fund product development and auctioneer partnerships. |
| Adjusted EBITDA margin | ~28% | Indicator of scalable, capital-efficient platform economics supporting reinvestment. |
| Active bidders | ~5.8 million | Depth of buyer demand driving liquidity for auctioneers' inventories. |
| Lots sold per year | ~4.5 million | Scale of curated goods transacted - proxy for circular commerce enabled. |
| Auctioneer partners | ~4,500 globally | Reach into specialist, local and international supply across categories. |
- Integrated platform stack: marketplace, bidder acquisition, CRM, payments, logistics and analytics - designed to reduce friction and expand auctioneer reach.
- Shared-success commercial models: revenue-share and SaaS hybrid contracts align incentives between ATG and auctioneer customers.
- Category specialization: dedicated flows and marketing for antiques, cars, jewellery, art and collectables to surface unique inventory to global bidders.
- Sustainability framing: measurement and promotion of reuse and extended life of goods as a corporate and market proposition.
- Unlocking seller value: higher realised prices and faster conversion for auctioneers through improved online reach and bidder competition.
- Buyer access: aggregation of specialist supply into a single global channel increases choice and competitive pricing for bidders.
- Circular economy acceleration: millions of items re-circulated annually reduces marginal need for new production associated with the same categories.
- Resilient unit economics: platform-driven scale and technology leverage improve margins and fund reinvestment in services and environmental initiatives.
Auction Technology Group plc (ATG.L) Mission Statement
ATG's vision is to be 'the largest curated online marketplace in the world for secondary items traded at auction.' This ambition drives a mission to deliver clear, measurable value to auctioneers, consignors and bidders through an integrated suite of digital products and services that extend audience reach, improve sale outcomes and lower operating costs.- Global reach - connecting auctioneers with bidders in over 160 countries to maximize visibility and sale prices for consignors.
- Integrated offering - combining marketplace distribution, auction technology, marketing services and payments to simplify operations for auction houses.
- Efficiency focus - reducing process and service inefficiencies to lower operating costs and increase return on marketing spend for clients.
- Performance-driven - helping auction houses achieve target asset sale prices by leveraging data, international demand and optimized listing distribution.
- Curated marketplace model that prioritises quality consignments and category expertise to attract higher‑value bidders.
- Distribution partnerships with thousands of auction houses to aggregate secondary-market supply at scale.
- Data-driven marketing and bidder acquisition to increase conversion and final sale prices.
| Metric | Figure / Scope |
|---|---|
| Market reach (countries) | Over 160 countries |
| Auction house clients | 4,000+ (global network of auctioneers and consignors) |
| Registered bidders / buyers | Millions of unique bidders (global registered user base) |
| Annual lots processed | Millions of lots sold online annually across client auctions |
| Primary value drivers | Increased bidder competition, extended geographic reach, improved lot conversion rates |
- Higher achieved prices - wider bidder pools and targeted marketing increase competition for lots, improving hammer prices for consignors.
- Lower per-lot cost - streamlined listing, catalogue and settlement processes reduce operating expense for auction houses.
- Improved ROI on marketing - centralised bidder acquisition and marketplace distribution reduce client marketing spend per successful sale.
- Technology - central auction platform, integrations for catalogue management, payment and fulfilment tools.
- Distribution - multi-channel listing across owned marketplaces and partner channels to maximise item visibility.
- Services - marketing, photography, valuations and post-sale fulfilment offerings to support consignors and auctioneers end‑to‑end.
- Data & analytics - performance insights that enable auction houses to price, promote and time sales for optimal results.
Auction Technology Group plc (ATG.L) Vision Statement
Auction Technology Group plc (ATG.L) exists to unlock the value of commerce and collections by connecting buyers and sellers globally through data-driven marketplaces, technology and services. The company's vision centers on building the leading digital marketplace platform for high-value goods and collections, enabling discovery, trust and liquidity at scale while delivering sustainable returns for shareholders.- Drive Results - execute with excellence on the right priorities, take ownership, and deliver measurable commercial outcomes across marketplaces and technology platforms.
- Create Customer Value - understand and increase value for buyers and sellers by building trust, integrity and consistent experiences that convert discovery into transactions.
- Find a Smarter, Better Way - continuously innovate product, data and operational processes to improve unit economics today while investing in future growth vectors (AI, data services, payments).
- Collaborate to Win - operate as One ATG across geographies and brands, sharing talent, technology and insights to scale faster and capture cross-sell and operational synergies.
- Empower People to Grow - create career pathways, invest in learning, and maintain an inclusive environment that attracts and retains high-performing, diverse teams.
- Integrity - anchor every decision in transparency, accountability and ethical behavior to sustain customer trust and regulatory compliance.
| KPI / Metric | Reported / Target (most recent FY) | Rationale |
|---|---|---|
| Revenue | £260m (FY 2023, reported) | Top-line scale from marketplace fees, services and data monetisation. |
| Adjusted EBITDA | £59m (FY 2023, reported) | Operating profitability reflecting leverage from platform economics. |
| Gross Merchandise Value (GMV) | £3.1bn (FY 2023) | Indicator of marketplace liquidity and customer engagement. |
| Active Registered Users | ~10.4m | Size of customer base across buyers and sellers; growth driver for network effects. |
| Auctions Processed | ~820,000 (FY 2023) | Operational scale and supply throughput across categories. |
| R&D & Product Investment | ~12% of revenue | Ongoing investment to improve platform, search, authentication and payments. |
| Net Cash / (Net Debt) | Net cash position (post FY 2023) | Balance sheet strength to fund M&A and product innovation. |
- Drive Results - KPI-driven OKRs; quarterly cadence linking product roadmaps to revenue per auction and conversion rate improvements.
- Create Customer Value - investment in authentication, shipping and buyer protection to raise realized sales value and repeat purchase rates.
- Find a Smarter, Better Way - pilots in ML-powered recommendations, fraud detection and dynamic pricing to increase buyer conversion and seller yield.
- Collaborate to Win - cross-brand engineering squads and shared services to reduce duplicate costs and accelerate feature rollouts internationally.
- Empower People to Grow - structured development plans, diversity & inclusion metrics, and internal mobility targets to retain senior technical talent.
- Integrity - external audit, compliance frameworks and transparent seller/buyer policies to maintain platform trust and regulatory alignment.
- Scale high-value categories and verticalised marketplaces to lift GMV per buyer and platform take-rates.
- Monetise data and insights via subscription and services product lines to diversify revenue beyond transaction fees.
- Enhance payment, fulfilment and authentication capabilities to increase conversion and seller confidence.
- Target accretive M&A and partnerships that expand category coverage, geographic reach and proprietary data assets.
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