Bata India Limited (BATAINDIA.NS) Bundle
Bata India Limited's journey from its 1931 founding in Konngar to the ISO 9001-certified Batanagar factory and public listing in 1973 underpins a scaled operation that today serves over 260,000 customers daily (2024) through a retail network of more than 1,950 stores and thousands of multi-brand outlets, selling close to 47 million pairs annually while operating three manufacturing units with a combined capacity of 46.38 million pairs; financially the company reported a net profit of ₹3,307 million as of March 31, 2025 (up 26% YoY), funded FY24-25 capex of ₹3,375.66 million entirely from internal accruals, maintains a debt-to-equity ratio of 0.0, posted an EBITDA margin expansion of 141 bps in Q3FY25, and has committed a ₹300 million investment in 2025 to upgrade Batanagar while driving digital initiatives (including an AR Sneaker Studio and a target of 20% turnover from e-commerce) and technology-led customer and recruitment tools that underpin its market-leading position and growth strategy
Bata India Limited (BATAINDIA.NS): Intro
Bata India Limited was established in 1931 as Bata Shoe Company Private Limited in Konngar, West Bengal, and later relocated to Batanagar. It became the first manufacturing facility in the Indian shoe industry to receive ISO 9001 certification. The company went public in 1973 and changed its name to Bata India Limited, a pivotal step in broadening investor access and funding its expansion.
- Founded: 1931 (Konngar → Batanagar)
- Public listing & name change: 1973
- ISO milestone: First Indian shoe manufacturing plant with ISO 9001
Over decades Bata India has evolved into the largest footwear retailer and manufacturer in India. Operational scale and reach as of 2024-2025:
| Metric | Value |
|---|---|
| Daily customers served | ~260,000 |
| Retail network | Over 1,950 stores (company-owned and franchise) + thousands of multi-brand outlets |
| Annual pairs sold | ~47 million pairs |
| Recent capex announcement | ₹300 million investment in Batanagar factory (2025) |
Brands and Product Portfolio
- Bata Red Label - fashion and formal footwear
- Bata Comfit - comfort-focused daily wear
- Power - sports and athleisure
- NorthStar - youth and casual
- Floatz - lightweight/everyday casuals
- Bubblegummers - children's footwear
- Hush Puppies - licensed international comfort brand
How Bata India Works
Bata India combines integrated manufacturing, wholesale distribution, company-owned retail stores, and franchise and multi-brand retail partnerships to reach end customers across urban and rural India. Key functional components:
- Manufacturing - in-house factories (notably Batanagar) producing a large share of volume to control quality and costs.
- Retail footprint - mix of company-owned and franchise stores plus presence in multi-brand outlets and e-commerce channels.
- Brand segmentation - multiple brands targeted by price, age group and usage (formal, casual, sports, children).
- Supply chain & distribution - regional warehouses, dealer networks and logistics to serve ~47 million pairs annually.
- Licensing & partnerships - international brand tie-ups (e.g., Hush Puppies) and franchise models to expand reach.
Revenue Streams & How It Makes Money
- Retail sales (company-owned + franchise) - primary revenue driver from direct consumer purchases in stores.
- Wholesale & institutional sales - bulk orders to institutional customers and multi-brand retailers.
- Brand licensing & royalties - income from licensed products and collaborations.
- Online sales - direct-to-consumer e-commerce and third-party marketplaces.
- After-sales & accessory sales - ancillary products, services and warranty/repair services where applicable.
| Revenue Component | Driver |
|---|---|
| Retail (Stores) | Foot traffic × average ticket size; ~260,000 customers/day across network |
| Wholesale / Multi-brand | Supply to thousands of third-party outlets; complements direct retail volume |
| Manufacturing margins | In-house production lowers COGS and supports competitive pricing |
| Online & omnichannel | Growing share via e-commerce and omnichannel initiatives |
Operational & Strategic Moves
- Network expansion: maintaining and optimizing ~1,950+ stores and franchise growth.
- Manufacturing investment: ₹300 million into Batanagar (2025) to boost capacity and automation.
- Portfolio management: promotional, premium and value brands to capture broad market segments.
- Omnichannel push: strengthening D2C e-commerce, marketplace presence and store-led digital services.
Further investor-centric context and shareholder dynamics can be explored here: Exploring Bata India Limited Investor Profile: Who's Buying and Why?
Bata India Limited (BATAINDIA.NS): History
Bata India Limited traces its origins to the global Bata organisation founded in 1894. The company established operations in India in 1931 and has since grown into one of India's largest footwear retailers, combining mass-market and premium offerings across branded retail formats, institutional sales and e-commerce.- Founded in India: 1931 (part of the global Bata group)
- Presence: Retail stores, franchise outlets, institutional and online channels across India
- Parent: Bata (BN) B.V., global footwear company operating in 70+ countries
Ownership Structure
- Publicly traded: BSE ticker 500043; NSE ticker BATAINDIA
- Promoter/Parent: Bata (BN) B.V. (majority/controlling stake as the global holding)
- Shareholder mix: Institutional investors, retail investors and employees
- Governance: Board with promoter representation and independent directors
| Metric | Value (FY 2024-25) |
|---|---|
| Net Profit | ₹3,307 million (up 26% YoY) |
| Capital Expenditure | ₹3,375.66 million (funded from internal accruals) |
| Debt-to-Equity Ratio | 0.0 |
| Listed Exchanges | BSE (500043), NSE (BATAINDIA) |
Mission
- Offer quality footwear at accessible price points while expanding brand reach across demographics.
- Drive sustainable, profitable growth through retail expansion, supply-chain efficiencies and digital channels.
How It Works & Makes Money
- Retail Sales: Company-owned stores and franchise network selling Bata-branded footwear and accessories.
- Wholesale & Institutional: Bulk supply to schools, corporate uniform programs and institutional buyers.
- E-commerce: Direct-to-consumer online sales via Bata's platforms and third-party marketplaces.
- Private Labels & Licensing: Proprietary brands and selective licensing/partnership arrangements.
Key operational strengths include a pan-India retail footprint, vertically integrated supply chain, strong brand recognition and a conservative balance sheet (zero reported leverage). For investor-focused details, see: Exploring Bata India Limited Investor Profile: Who's Buying and Why?
Bata India Limited (BATAINDIA.NS): Ownership Structure
- Mission: Make global trends and premium fashion accessible to all customers through an extensive retail network while balancing fashion and comfort.
- Customer-centricity: Technology-driven enhancements such as Customer Profile Score and Self-Help IVR improve service and retention.
- Operational efficiency: EBITDA margin expanded by 141 basis points in Q3FY25, reflecting strategic cost and productivity initiatives.
- People & innovation: AI-powered digital recruitment platform and data-driven talent acquisition promote inclusivity and hiring efficiency.
- Sustainability & social responsibility: Ongoing programs focused on employee well-being and community development.
| Ownership Category | Stake (%) | Notes |
|---|---|---|
| Promoter (Bata Shoe Organisation / Promoter Group) | 52.77 | Majority strategic holding enabling long-term brand stewardship |
| Public Shareholders | 47.23 | Includes retail investors, DIIs and FIIs |
| Foreign Institutional Investors (FII) | ~11.5 | Active participation in equity; subject to market flows |
| Domestic Institutional Investors (DII) | ~7.0 | Includes mutual funds and insurance entities |
| Retail & Others | ~28.7 | Large base across India via over 1,300+ stores (company-reported network) |
- How it makes money: Retail sales of footwear and accessories through owned stores, franchise partners, wholesale, and growing e-commerce channels; product mix targets fashion, comfort and value segments.
- Key operating metrics: Network scale (1,300+ stores), SKU breadth across multiple brands, and margin improvement (EBITDA margin +141 bps in Q3FY25) drive profitability.
- Strategic levers: Store productivity, private-label expansion, omnichannel integration, and tech-enabled customer insights to lift same-store sales and margins.
Bata India Limited (BATAINDIA.NS): Mission and Values
Bata India Limited is a leading footwear and accessories company in India focused on accessible, durable, and affordable products for the mass market. Its stated purpose centers on providing everyday footwear solutions while balancing social responsibility, inclusive employment, and sustainable operations. For full declared statements: Mission Statement, Vision, & Core Values (2026) of Bata India Limited. How It Works - operational model and value creation Bata India combines manufacturing, multi-format retail and digital channels to serve a broad customer base across urban and semi-urban India. Core elements:- Retail network: over 1,950 stores (company-owned + franchise) and presence in thousands of multi-brand outlets across more than 1,550 towns.
- Manufacturing footprint: three strategically located manufacturing units with a combined annual production capacity of 46.38 million pairs of footwear, enabling scale and inventory control.
- Product portfolio: men's, women's and children's footwear, apparel and accessories spanning value, mid and premium segments to address diverse customer preferences.
- Omnichannel push: enhanced e-commerce, in-store technology upgrades and experiential features such as an Augmented Reality Sneaker Studio on Bata.in for virtual try-on.
- Customer convenience initiatives: renovated over 180 stores with new technology in FY24 and extended home delivery services to all franchise stores from 2025 onward.
- Retail sales from company-owned stores and franchise royalties/fees.
- Wholesale sales through multi-brand outlets and institutional (B2B) orders.
- E-commerce sales and digital promotions (own site + third-party marketplaces).
- Licensing, private-label and seasonal collections adding margin diversity.
| Metric | Value / Detail |
|---|---|
| Retail stores (company + franchise) | Over 1,950 stores |
| Towns covered | More than 1,550 towns |
| Manufacturing units | 3 units |
| Annual production capacity | 46.38 million pairs |
| Stores renovated in FY24 | Over 180 stores |
| AR Sneaker Studio | Launched on Bata.in for virtual try-on |
| Home delivery (franchise stores) | Extended to all franchise stores from 2025 |
Bata India Limited (BATAINDIA.NS): How It Works
Bata India Limited (BATAINDIA.NS) is a vertically integrated footwear and accessories company that combines manufacturing, wholesale distribution, retailing (company-owned and franchised), and digital commerce to generate revenue and capture market share across India.- Primary revenue streams: retail sales through company-owned and franchise stores, wholesale to multi-brand outlets, and online sales via the company's e-commerce platform and marketplaces.
- Brands and product mix: footwear, apparel, and accessories sold under multiple brands (Bata, Hush Puppies, Nine West, North Star, Power, Bata Red Label, Bata Comfit, Bubblegummers, Disney, Naturalizer, Marie Claire, Scholl, Floatz by Bata, Weinbrenner, Bata Industrials).
- Channel expansion: presence in over 1,950 retail outlets plus thousands of multi-brand outlets across India and distribution reach into more than 1,550 towns.
- E‑commerce strategy: a growing digital channel with a medium-term target to contribute 20% of company turnover; current online contribution is expanding rapidly as mobile and marketplace penetration rise.
- Operational efficiency & tech: investments in Customer Profile Score, Self-Help IVR, AI-driven recruitment, and other process automation tools to reduce escalations, speed resolutions, and optimize staffing and inventory.
- Retail stores (company-owned + franchise): direct margin on full-price sales, seasonal promotions, and loyalty-driven repeat purchases.
- Wholesale/Multi-brand outlets: volume-driven revenue through supply contracts and trade partnerships across thousands of local retailers.
- Online: direct-to-consumer margins, marketplace partnerships, and omnichannel fulfilment (click & collect, ship-from-store) to improve inventory turns.
- Private-label and brand licensing: higher-margin branded ranges and licensed offerings (e.g., Disney, Nine West) targeted at specific customer segments.
- Industrial and institutional sales: Bata Industrials supplies protective footwear to corporate, government and institutional buyers on contract terms.
| Metric | Value (as reported / approximate) |
|---|---|
| Retail outlets (company + franchise) | Over 1,950 stores |
| Geographic reach | Presence in 1,550+ towns across India |
| E‑commerce contribution (current) | Growing; mid‑single digits to low‑teens % of turnover (company target: 20% in medium term) |
| Annual Revenue (FY2023-24, consolidated - approximate) | ₹3,600 crore |
| Annual PAT (FY2023-24, consolidated - approximate) | ₹290 crore |
| Brands in portfolio | 15+ (Bata, Hush Puppies, Power, Bata Red Label, Comfit, Nine West, etc.) |
- Omnichannel inventory management: leveraging stores as mini-distribution centers to increase sell-through and reduce markdowns.
- Franchise model: capital-efficient expansion with royalty/fee income and lower fixed-cost exposure.
- Private-label sourcing and scale economies: centralized procurement and in-house manufacturing improve gross margins.
- Tech-enabled customer service and HR automation: Customer Profile Score and Self-Help IVR lower service costs; AI recruitment reduces time-to-hire and hiring cost-per-head.
- Product mix optimization: premium and specialty ranges (e.g., Hush Puppies, Naturalizer) for higher ASPs alongside value brands for mass volume.
Bata India Limited (BATAINDIA.NS): How It Makes Money
Bata India generates revenue through a combination of product sales, retailing, franchising and value-added services, leveraging one of the widest physical and digital footprints in the Indian footwear market.- Primary revenue streams: branded footwear sales (men's, women's, children's), apparel & accessories, and franchise royalties/fees.
- Channel mix: company-owned stores, franchise stores, wholesale to institutional buyers, and direct-to-consumer digital sales (including AR-enabled experiences).
- Monetization levers: product mix/pricing, private-label sourcing efficiencies, store productivity, and digital conversion from initiatives like the AR Sneaker Studio.
| Metric | Value / Note |
|---|---|
| Daily customers (2024) | ~260,000 |
| Geographic presence | Over 1,550 towns |
| Stores renovated (FY24) | 180+ |
| EBITDA margin change (Q3FY25) | Expanded by 141 bps |
| Franchise home delivery | Extended to all franchise stores from 2025 |
| Digital innovation | First AR Sneaker Studio on Bata.in |
- Retail density and reach: high footfall across 1,550+ towns increases SKU turnover and reduces customer acquisition cost per sale.
- Product breadth: diverse portfolio (men's, women's, children's footwear plus apparel/accessories) supports cross-sell and repeat purchase.
- Store productivity & format refresh: renovating 180+ stores improves conversion, average transaction value and lifetime customer value.
- Franchise model scaling: expanding home delivery to all franchise outlets (from 2025) boosts same-store sales without proportional capex.
- Cost and efficiency focus: demonstrated by a 141 bps EBITDA margin expansion in Q3FY25 through tighter cost control and productivity initiatives.
- Digital & experiential pull: AR Sneaker Studio and e-commerce enhancements drive online sales, reduce returns, and attract younger, tech-savvy shoppers.
- Volume-led growth: emphasis on affordable, fresh SKUs to recover demand and scale unit volumes.
- Price/mix management: balancing affordability with margin recovery via product segmentation.
- Investment in omnichannel fulfilment: store-led fulfillment and franchise home delivery to improve delivery speed and lower logistics cost.
- Selective capital allocation: store renovations and digital tools prioritized to boost ROI and margin expansion.

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