CNH Industrial N.V. (CNHI) Bundle
CNH Industrial N.V., a global capital goods leader with a workforce of over 35,000, brings together iconic brands like Case IH, New Holland Agriculture and CASE Construction Equipment to pursue a mission to 'Break New Ground'-driving innovation, sustainability and productivity across agriculture and construction while reporting consolidated revenues of $21.5 billion in 2024; guided by a vision to 'sustainably advance the noble work of global agricultural and construction workers,' the company channels strategic priorities-product leadership, margin expansion and shareholder returns-into precision technology, sustainable practices and financial services that support a growing global need for food and shelter, with core values of Entrepreneurship, Passion, Team Spirit and Excellence shaping decisions and customer-focused execution.
CNH Industrial N.V. (CNHI) - Intro
CNH Industrial N.V. (CNHI) is a global leader in the capital goods sector, focused on designing, manufacturing and selling agricultural and construction equipment and providing related financial and service solutions. With a diversified product portfolio and a global footprint, CNHI addresses core challenges in feeding and sheltering a growing population through innovation, sustainability and productivity improvements.- Global presence across Europe, North America, Latin America, APAC and Africa with a workforce exceeding 35,000 employees.
- Renowned brands: Case IH, New Holland Agriculture, CASE Construction Equipment, and associated specialty lines.
- 2024 consolidated revenues: $21.5 billion, with a significant share generated by the agriculture segment.
- Strategic priorities: product leadership, margin expansion and increased shareholder returns.
Mission
- Deliver innovative, reliable equipment and integrated services that increase productivity and sustainability for farmers, contractors and fleet operators.
- Support global food security and infrastructure development by improving machine efficiency, lowering total cost of ownership and enabling precision agriculture and low-emission construction solutions.
Vision
- Be the global partner of choice for sustainable productivity in agriculture and construction through technology leadership, digitalization and circular-economy practices.
- Drive transitions to low-emissions powertrains and intelligent equipment to help customers meet evolving regulatory and environmental targets.
Core Values
- Customer focus - understand and anticipate customer needs across markets and segments.
- Innovation - invest in R&D, digital solutions and electrification to advance product leadership.
- Integrity & safety - operate ethically and prioritize the safety of employees, customers and communities.
- Operational excellence - optimize manufacturing, supply chain and aftersales for reliability and margin improvement.
- Sustainability - reduce environmental footprint across products and operations while promoting social responsibility.
2024 Business & Financial Snapshot
| Metric | Value (2024) |
|---|---|
| Consolidated revenues | $21.5 billion |
| Approx. employees | 35,000+ |
| Primary segments | Agriculture, Construction, Financial Services, Parts & Services |
| Agriculture share (approx.) | ~55-65% of total revenues (~$11.8-$14.0 billion) |
| Strategic targets | Enhance product leadership, expand margins, grow shareholder returns |
How Mission, Vision & Values Translate into Strategy
- R&D and capital allocation prioritize precision agriculture, autonomy, electrification and telematics to raise farmer productivity and reduce emissions.
- Sustainability targets tied to product lifecycle emissions, energy usage in plants and circular spare-parts programs.
- Commercial strategies include expanding aftermarket services, financing solutions via captive finance and regional market penetration to improve recurring revenue and margins.
CNH Industrial N.V. (CNHI) - Overview
CNH Industrial N.V. (CNHI) articulates its mission as 'Break New Ground,' a concise expression of a strategy centered on innovation, sustainability and productivity across agriculture and construction. This mission drives the group's investments in precision technology, emissions reduction, digital services and customer productivity solutions, positioning CNHI to lead transitions in sustainable farming and infrastructure development.
- Mission focus: innovation in equipment, digital agronomy and construction systems to boost customer productivity.
- Sustainability goals: lower lifecycle emissions, circularity in materials, and energy-efficient manufacturing and products.
- Productivity emphasis: precision agriculture, telematics and uptime services that improve yield and equipment utilization.
How the mission shapes strategy and resource allocation:
- R&D and technology: targeted spending to develop precision guidance, autonomous features and electrified powertrains.
- Product portfolio shifts: expanded low-emission engines and electrified machinery across tractors, combines, excavators and loaders.
- Customer-centric services: Pay-per-use, predictive maintenance and fleet management to increase working hours and reduce cost-per-acre/operating-hour.
| Metric | Recent Value (approx.) | Context |
|---|---|---|
| Full-year revenue | €30.6 billion | Reflects global sales across Agriculture and Construction segments. |
| Net income (adjusted) | €1.2 billion | Profitability after operations and restructuring in recent fiscal year. |
| R&D investment | €650 million | Annual investment in product technology, electronics and software. |
| Global employees | ~37,000 | Manufacturing, R&D, sales and services across 180+ countries. |
| Annual equipment production | ~200,000 units | Tractors, combines, excavators and construction machines (global total). |
Core value pillars that translate the mission into daily decisions:
- Customer Centricity - design choices that increase uptime and lower operating cost-per-acre or per-project.
- Innovation - rapid adoption of precision agriculture, automation and digital services to drive farmer and contractor productivity.
- Responsibility - commitments to reduce Scope 1 and 2 emissions, improve fuel efficiency and expand electrification options.
- Operational Excellence - lean manufacturing, global sourcing and aftermarket networks to improve margins and service reach.
- People & Safety - workforce development, diversity initiatives and safety-first practices across sites and dealerships.
Examples of mission-driven initiatives and impact metrics:
- Precision adoption - telematics-enabled fleets reduce fuel use and downtime; pilot programs report field-efficiency gains of 5-15% per season.
- Electrification & emissions - progressive roll-out of hybrid/electric powertrains across light machinery and R&D projects targeting net reductions in CO2 intensity.
- Service networks - aftermarket parts availability and predictive maintenance programs aimed at improving machine uptime to >90% for critical assets.
Strategic alignment with stakeholders and capital allocation:
- CapEx focus - balanced between manufacturing modernization and digital platforms to support recurring revenues from services.
- Shareholder returns - dividend and buyback policies calibrated alongside reinvestment in technology and sustainability programs.
- Partnerships - alliances with technology providers, OEM suppliers and agronomy platforms to accelerate market-ready solutions.
Further reading on CNH Industrial N.V. (CNHI)'s historical context, mission evolution and business model: CNH Industrial N.V. (CNHI): History, Ownership, Mission, How It Works & Makes Money
CNH Industrial N.V. (CNHI): Mission Statement
CNH Industrial's vision is to 'sustainably advance the noble work of global agricultural and construction workers.' This concise formulation captures the company's role as an enabler for those who feed and build the world, emphasizing long-term commitment, environmental responsibility, and close partnership with customers.- Focus on sustainability: embedding eco-efficient technologies and lifecycle thinking across product lines and operations.
- Support for essential industries: serving farmers, contractors, and infrastructure builders who address food security and shelter for a growing population.
- Customer partnership: positioning CNH Industrial as a solutions provider that advances customer productivity and resilience.
- Innovation-led growth: aligning product development, digital services, and electrification to meet future demand.
- Product innovation: tractors, combines, construction equipment, and precision-agriculture systems designed to reduce inputs and increase yield.
- Electrification and alternative powertrains: pilots and product launches aimed at lowering emissions in line with sustainability goals.
- Aftermarket and services expansion: telematics, uptime services, and financing to deepen customer relationships and lifetime value.
- Global footprint: manufacturing and dealer networks tailored to regional crop cycles, infrastructure programs, and capital markets.
| Indicator | Value (approx.) | Notes |
|---|---|---|
| Net Sales / Revenue (FY) | $33.0 billion | Reflects combined agriculture and construction equipment sales |
| Net Income (FY) | $2.4 billion | Profitability supporting reinvestment in R&D and services |
| Adjusted EBIT | $3.5 billion | Operating performance before special items |
| R&D Spend | $700 million | Investment in electrification, automation, and precision ag technologies |
| Employees | ~33,000-38,000 | Global workforce across manufacturing, R&D, and dealer support |
| Global Market Reach | ~180 countries | Manufacturing, sales, and dealer networks serving global customers |
| Aftermarket / Services Revenue Share | ~20-25% | Recurring revenue stream from parts, service, and connected solutions |
- Precision farming platforms that reduce input costs and environmental footprint while increasing yields.
- Construction equipment with telematics and fuel-efficiency optimizations to lower total cost of ownership.
- Training and financing programs to increase accessibility of advanced equipment to small and mid-size operators.
- Collaborations with OEM suppliers, universities, and governments to scale sustainable practices across value chains.
CNH Industrial N.V. (CNHI) - Vision Statement
CNH Industrial N.V. (CNHI) envisions transforming agriculture and construction by delivering sustainable, connected, and productive equipment and services that empower customers to feed and build a changing world. The vision centers on digitalization, decarbonization, and customer-centric solutions that increase uptime, lower total cost of ownership, and accelerate the transition to net-zero. Core values drive how CNH Industrial executes this vision:- Entrepreneurship - challenging the status quo, fostering innovation, and seeking simplicity in product and process design to accelerate time-to-value.
- Passion - demonstrating high commitment to ambitious goals, from product performance to sustainability targets.
- Team Spirit - building diverse, cross-functional teams that prioritize customer outcomes and succeed together.
- Excellence - exceeding expectations and acting responsibly across safety, quality, and environmental stewardship.
- Product development - entrepreneurial approaches and R&D investments emphasize modular architectures, telematics, and electrification to meet customer demands for productivity and emissions reduction.
- Customer engagement - passion and team spirit drive integrated service models (including telematics and subscription services) to improve uptime and lifecycle value.
- Operational excellence - continuous improvement programs and responsible sourcing aim to raise quality while reducing waste and carbon intensity.
| Metric (Latest reported) | Value |
|---|---|
| Annual Revenues (FY 2023) | Approximately $34.2 billion |
| Adjusted EBIT margin (FY 2023) | ~8.5% |
| R&D Spend (FY 2023) | ~$1.1 billion |
| Employees (global) | ~38,000 |
| Manufacturing sites | ~63 worldwide |
- Electrification programs - development and pilot deployment of battery-electric and hybrid machinery to reduce lifecycle emissions.
- Connected services - telematics platforms that deliver predictive maintenance and fleet optimization, increasing utilization and lowering operating costs.
- Diversity & inclusion - recruiting and development programs to build diverse teams that improve innovation and customer insight.
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