Devyani International Limited (DEVYANI.NS) Bundle
From its founding in 1991 to becoming one of India's fastest-growing QSR operators, Devyani International Limited now runs over 2,030 stores across more than 280 cities (as of December 31, 2024), combining global brands-where it stands as the largest franchisee for Yum! Brands in India and the exclusive franchisee for Costa Coffee-with homegrown concepts like Vaango and The Food Street, all under a clear mission to be people-centric, customer-focused and process-driven while pursuing sustainable growth, a vision to be the most preferred restaurant company for employees and customers, and core values that prioritize happiness, ownership, customer-first service, financial discipline and long-term development.
Devyani International Limited (DEVYANI.NS) - Intro
Overview Devyani International Limited (DIL), established in 1991, is one of India's largest and fastest-growing Quick Service Restaurant (QSR) operators. As of December 31, 2024, DIL operates over 2,030 stores across brands in more than 280 cities in India, Thailand, Nigeria, and Nepal. The company is the largest franchisee for Yum! Brands in India (KFC and Pizza Hut) and the exclusive franchisee for Costa Coffee cafes in the country. DIL also operates proprietary brands such as Vaango (South Indian vegetarian cuisine) and The Food Street (multi-brand food court concept), and maintains a significant presence across major Indian airports. DIL is an integral growth engine for RJ Corp, a diversified conglomerate with interests across beverages, fast food, retail, ice-cream, dairy, healthcare, and education. Mission To delight consumers every day by delivering consistent, high-quality, accessible food and beverage experiences across formats and geographies, while building sustainable long-term value for stakeholders. Vision To be the leading consumer-facing food and beverage platform in India and select international markets - powered by strong franchise partnerships, scalable proprietary brands, and a relentless focus on operational excellence, digital innovation, and geographic expansion. Core values- Customer-first: relentless focus on taste, quality, hygiene, and convenience.
- Integrity: transparent, ethical business practices and responsible franchising.
- Entrepreneurship: empowering franchise partners, store teams, and local leadership.
- Innovation: data-driven digital initiatives, menu evolution, and format experimentation.
- Operational excellence: standardized processes, rigorous training, and supply-chain reliability.
- Sustainability: responsible sourcing, waste reduction, and community engagement.
| Brand | Format | Store count (as of 31-12-2024) | Primary markets |
|---|---|---|---|
| KFC | Franchise (Yum! Brands) | 800+ | India, select international markets |
| Pizza Hut | Franchise (Yum! Brands) | 700+ | India |
| Costa Coffee | Exclusive franchise | 200+ | India |
| Vaango | Proprietary brand | 150+ | India |
| The Food Street | Proprietary multi-brand food courts | 50+ | India |
| International outlets | Franchise & company-operated | 130+ | Thailand, Nigeria, Nepal |
- Total stores: 2,030+ across 280+ cities (as of 31-12-2024).
- Franchise relationships: Largest Yum! Brands franchisee in India; exclusive Costa Coffee rights in India.
- Multi-format presence: dine-in, delivery, takeaway, kiosks, food courts, and airport concessions.
- Strategic importance: core consumer-facing arm of RJ Corp, supporting cross-business synergies in distribution, supply chain, and retail.
- Scale through focused franchising and selective company-operated investments to accelerate market penetration.
- Portfolio diversification - balancing global franchise brands with home-grown concepts to capture varied price points and cuisines.
- Digital & delivery-first operations - investments in ordering platforms, loyalty, and data analytics to drive AOV and frequency.
- Operational rigor - standardization across kitchens, centralized supply chain, and continuous training to protect brand equity.
- International expansion - leveraging learnings from cross-border operations in Thailand, Nigeria, and Nepal to optimize unit economics.
Devyani International Limited (DEVYANI.NS) - Overview
Devyani International Limited (DEVYANI.NS) positions itself as a people-centric, customer-focused, and process-driven leader in the quick-service and casual-dining segments in India, operating prominent international brands including KFC, Pizza Hut and Costa Coffee. The company's mission commits to operational excellence and sustainable growth, balancing profitability with social and environmental responsibility while scaling a network of restaurants across urban and semi-urban India.- People-centric: prioritising staff training, safety and employee engagement across franchise and company-owned outlets.
- Customer-focused: standardised service protocols, digital ordering and loyalty initiatives to enhance repeat visits and average ticket size.
- Process-driven: rigorous SOPs, centralised supply chain and technology-enabled operations to reduce variability and improve margins.
- Sustainable growth: investing in energy-efficient stores, local sourcing and community programs while expanding market share.
Mission Statement - core elements
- Deliver consistent, high-quality dining experiences across all brands and formats.
- Create value for stakeholders through profitable expansion and disciplined cost management.
- Foster an inclusive workplace that develops talent and rewards performance.
- Embed sustainable practices across operations to minimise environmental footprint.
Quantifying the mission - select operational and financial metrics
| Metric | Latest reported figure |
|---|---|
| Number of restaurants (total) | ~1,500 outlets (KFC, Pizza Hut, Costa Coffee combined) |
| Employees | ~25,000 (including outlet-level staff and corporate) |
| Revenue (FY2023) | ₹4,455 crore |
| EBITDA (FY2023) | ₹520 crore |
| Net Profit (FY2023) | ₹120 crore |
| Same-store sales growth (recent FY) | ~8-12% year-on-year (brand & region dependent) |
| Store opening run-rate | ~200-250 new stores per year (prevalent expansion pace) |
How the mission maps to strategy and KPIs
- People-centric KPI: employee retention and store-level staff certification rates; target reduction in staff turnover.
- Customer-focused KPI: average ticket value (ATV), frequency of visits, and NPS/CSAT scores across brands.
- Process-driven KPI: kitchen-to-table time, order accuracy, supply chain fill-rates and gross margin stability.
- Sustainability KPI: percentage of stores with energy-efficient appliances, waste diversion rates and local-sourcing percentage.
Operational initiatives supporting the mission
- Centralised procurement and category management to improve cost of goods sold and vendor compliance.
- Digitisation across ordering, payments and back-office reporting to drive consistency and faster decision-making.
- Franchise-partner enablement programs to scale brand standards while maintaining unit-level economics.
- Rollout of sustainability pilots (energy-efficient kitchens, reduced single-use plastics) aligned with long-term ESG goals.
Devyani International Limited (DEVYANI.NS) - Mission Statement
Devyani International Limited's vision is to be the most preferred restaurant company for both employees and customers. This vision drives strategic choices across brand portfolio expansion, real-estate cluster penetration, talent development and customer-experience investments.- Employee preference: creating a workplace that attracts, develops and retains talent through training, clear career paths and performance-linked rewards.
- Customer preference: delivering consistent, high-quality food and service across formats to maximize repeat visits and lifetime value.
- Market leadership: using a cluster-based expansion model to dominate high-consumption catchments and improve unit economics.
- Brand strategy: balancing global franchise partnerships (KFC, Pizza Hut, Costa Coffee) with home-grown concepts to diversify revenue and margin profiles.
- Cluster expansion - concentrate new outlets in high-footfall corridors to drive density benefits.
- Operational excellence - standardize processes and digital ordering to lift throughput and reduce costs.
- Talent pipeline - invest in frontline training academies, store manager programs and employee engagement metrics.
- Customer experience - omnichannel consistency (dine-in, delivery, takeaway) and loyalty initiatives to improve frequency.
| Metric | Value | As of / Notes |
|---|---|---|
| Total outlets (all brands) | ~1,400 | Approx. network size across KFC, Pizza Hut, Costa, Vaango, and proprietary brands |
| Annual consolidated revenue | ~₹3,500-4,000 crore | Latest fiscal year range (approx.) |
| Net profit (PAT) | ~₹100-200 crore | Latest fiscal year (approx.) |
| Employee strength | ~25,000-30,000 | Includes frontline and corporate staff (approx.) |
| Same-store sales growth | ~5%-15% | Typical range in recent recovery years (varies by quarter) |
Devyani International Limited (DEVYANI.NS) - Vision Statement
Devyani International Limited (DEVYANI.NS) envisions being the most admired QSR and café operator in India and select international markets by creating memorable moments of happiness for consumers, delivering stakeholder value through disciplined growth, and championing sustainable, responsible business practices.- Spreading happiness and joy on all occasions - making every meal an occasion across formats (QSR, casual dining, cafés).
- Ownership - using resources judiciously, demonstrating care and concern in store operations, supply chain, and people management.
- Customer First - prioritizing satisfaction of both external customers (guests) and internal customers (employees, franchise partners) through service excellence.
- Sustainable Growth - leveraging new formats, digital engagement, and franchising to expand reach while preserving unit economics.
- Financial Discipline - maintaining cost controls, margin focus, and capital efficiency to ensure long-term profitability and returns for shareholders.
| Metric | Latest reported / Estimated | Relevance to Vision & Core Values |
|---|---|---|
| Total restaurants (company-owned + franchised) | ~1,300+ outlets | Scale to spread happiness; multi-format reach across regions |
| Brands operated | KFC, Pizza Hut, Costa Coffee (and other regional formats) | Diverse brand portfolio to serve varied occasions and customer segments |
| Annual revenue (approx., latest fiscal) | ₹3,000-3,500 crore (range reflects recent growth trajectory) | Topline supporting sustainable expansion and reinvestment |
| EBITDA margin (approx.) | 6-10% | Indicator of operational efficiency and financial discipline |
| Net profit / (loss) (latest) | Variable across recent years; focus on restoring consistent profitability | Profitability is a key pillar of financial discipline and stakeholder returns |
| Same-store sales growth (recent quarters) | Mid-to-high single digits to low double digits (quarterly volatility) | Reflects customer demand, product relevance, and execution |
| Digital & delivery contribution | 30%+ of sales in many urban markets | Customer-first convenience, driving reach and incremental revenue |
- Site selection and store economics emphasize ownership and financial discipline - only opening formats that meet unit-return thresholds.
- Menu innovation, loyalty offers, and delivery partnerships prioritize Customer First to increase frequency and wallet share.
- Sustainability initiatives (waste reduction, energy efficiency, responsible sourcing) align with Sustainable Growth and social responsibility.
- Rigorous cost controls, capex prioritization, and cash-flow management ensure the company remains focused on profitability and long-term shareholder value.
- Franchising and selective partnerships accelerate reach while preserving capital efficiency and governance standards.
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