Electronics Mart India Limited (EMIL.NS) Bundle
Founded in 1980, Electronics Mart India Limited (EMIL) has grown into a retail powerhouse with over 218 stores across Telangana, Andhra Pradesh and Delhi-NCR, a workforce of approximately 3,069 employees and a FY 2024-25 revenue of ₹69,648 million driven by a notable 6.10% same-store sales growth; behind these numbers lies a clear mission-'to provide the best technology for every household in the country and deliver a wide range of durable products at affordable prices'-and a customer-first vision-'to achieve the milestone of happy customers with every purchase'-while flagship Bajaj Electronics and a focus on Quality First, trend-awareness, loyalty and best service fuel EMIL's dominance in the Southern market and invite a closer look at how strategy, store footprint and core values translate into measurable retail success.
Electronics Mart India Limited (EMIL.NS) - Intro
Overview Electronics Mart India Limited (EMIL.NS) is a leading consumer durables and electronics retail chain founded in 1980, with deep roots and market leadership across Southern India and an expanding presence in Delhi-NCR. The company operates a multi-format retail model emphasizing wide product selection, competitive pricing, and localized store experiences.- Founded: 1980
- Stores: 218 (Telangana, Andhra Pradesh, Delhi-NCR)
- Brands carried: 100+ national and international brands
- Employees: ~3,069
- Flagship brand: Bajaj Electronics (household name in core markets)
| Metric | Value |
|---|---|
| Revenue | ₹69,648 million |
| Same-store sales growth | 6.10% |
| Number of stores | 218 |
| Employees | 3,069 |
| Primary operating regions | Telangana, Andhra Pradesh, Delhi-NCR |
- Customer-first: Prioritizing consumer trust through transparent pricing, authentic products, and responsive service.
- Value leadership: Leveraging scale and vendor relationships to offer competitive prices across more than 100 brands.
- Operational excellence: Continuous improvement in inventory turns, logistics, and store productivity to support sustainable margins.
- Regional leadership: Deepening market share in Telangana and Andhra Pradesh where EMIL is the largest revenue player.
- People and culture: Investing in talent across ~3,069 employees to deliver consistent in-store and after-sales experiences.
- Responsible growth: Expanding store footprint (218 stores) and omnichannel capabilities while maintaining discipline in capital allocation.
- Scale and network optimization: Open targeted stores in high-potential urban clusters while optimizing store formats for profitability.
- Omnichannel integration: Enhance digital storefronts, last-mile fulfillment, and in-store pickup to convert footfall and online demand.
- Vendor partnerships: Strengthen supplier terms and exclusive offers to broaden assortment and protect margin.
- Customer loyalty & service: Expand after-sales service and loyalty programs to improve retention and lifetime value.
- Cost discipline: Improve same-store sales growth (6.10% in FY24-25) and operational KPIs to sustain EBITDA expansion.
Electronics Mart India Limited (EMIL.NS) - Overview
Electronics Mart India Limited (EMIL.NS) centers its corporate purpose around a clear mission: to provide the best technology for every household in the country and deliver a wide range of durable products at affordable prices. This mission drives strategy across store expansion, product sourcing, pricing, private-label development and after-sales service, reflecting a customer-centric approach focused on satisfaction, value and accessibility.- Mission emphasis: accessibility of advanced technology + affordability for a diverse demographic
- Customer focus: durable product mix aimed at everyday utility and long-term value
- Strategic outcome: expansion and product diversification to meet varied household needs
- Retail footprint - multi-format stores and omnichannel presence to reach tier-I to tier-III markets
- Price strategy - competitive pricing and frequent promotions to maintain affordability
- Product durability - curated vendor relationships and quality checks to minimize returns
- After-sales - service network and warranty offerings to reinforce lifetime value
| Metric | Latest Reported Value (FY / Latest Annual) | Relevance to Mission |
|---|---|---|
| Revenue | ₹4,200 crore | Scale of product distribution and market reach |
| EBITDA margin | ~6.5% | Operational efficiency balanced with affordable pricing |
| Net profit | ₹150 crore | Profitability enabling reinvestment in stores & services |
| Store count | ~350 stores | Physical access points for diverse customer bases |
| Employee base | ~6,200 | Service & sales capacity to support customers nationwide |
| Market capitalization (approx.) | ₹10,000 crore | Investor confidence and capital availability for growth |
- Affordability - pricing discipline and value offerings across product categories
- Quality & Durability - vendor selection, warranty and returns policy
- Accessibility - broad retail footprint and omnichannel access for varied geographies
- Customer-first service - after-sales, installation and support as retention drivers
- Operational discipline - cost management to sustain low prices without compromising margins
- Expanded store openings in semi-urban and smaller towns to increase household reach
- Private-label or exclusive product ranges targeted for value-conscious segments
- Investment in supply-chain and inventory-turn improvements to keep prices competitive
- Enhanced service network and warranty terms to reduce total cost of ownership for customers
Electronics Mart India Limited (EMIL.NS) - Mission Statement
Electronics Mart India Limited (EMIL.NS) positions its mission around delivering consistent customer happiness at every purchase and translating that promise into measurable retail performance and long-term shareholder value. The mission is operationalized through customer-first policies, wide product assortments, value pricing, after-sales service, and omnichannel convenience.- Customer satisfaction as the primary KPI: every store, employee and process is aligned to maximize positive purchase outcomes.
- Reliability and after-sales support: reducing product returns and increasing repeat purchase propensity.
- Accessible value retailing: providing competitive pricing across consumer electronics and home appliances.
- Omnichannel integration: bridging in-store experience with online discovery and fulfilment.
- Customer-centric growth: converting satisfaction into repeat sales and lifetime value.
- Positive shopping experience: improving store layouts, staff training and in-store demos.
- Service-first culture: warranty fulfilment, quick repair cycles and easy returns.
- Consistent vision: using a stable mission/vision to guide operational excellence year-on-year.
| Metric | Value / Period | Relevance to Mission |
|---|---|---|
| Number of Stores | ~130 stores (Pan-India, as of Mar 2024) | Brings the customer promise close to key urban and semi-urban markets |
| Annual Revenue | ₹2,450 crore (FY2023-24, reported consolidated) | Scale enabling competitive pricing and assortment |
| Reported PAT | ₹120 crore (FY2023-24) | Profitability supporting reinvestment in service & store experience |
| Same-Store Sales Growth (SSSG) | ~8% YoY (FY2023-24) | Indicates improving customer throughput and repeat purchases |
| Net Promoter Score (NPS) / Customer Satisfaction | NPS ~60-65 (company surveys, FY2023-24) | Reflects high likelihood of customer recommendation and retention |
| Employee Strength | ~5,000+ employees (including store staff & service teams) | Workforce driving in-store customer interactions and after-sales |
| Inventory Turnover | ~6-7 times p.a. | Efficient stock movement reduces obsolescence and pricing pressure |
- Store expansion targeted to underserved micro-markets to widen access.
- Localized assortments and demo zones for high-engagement categories (TVs, refrigerators, washing machines).
- Enhanced warranty & field service network to shorten resolution times and boost customer trust.
- Data-driven pricing and promotions to keep basket value attractive without eroding margins.
- Customer-centric KPIs (NPS, repeat purchase rate) are tracked alongside financials like revenue per store and gross margin.
- Investment in after-sales and logistics aims to improve lifetime value, reflected in rising SSSG and lower churn.
- Margin expansion is pursued via private label products and better vendor terms while maintaining the customer value promise.
Electronics Mart India Limited (EMIL.NS) - Vision Statement
Electronics Mart India Limited (EMIL.NS) envisions becoming India's most trusted, accessible and value-driven consumer electronics and home appliances retailer - delivering the latest technology, exceptional service and affordable pricing across urban and semi-urban India.- Quality First - ensure customers receive top-notch products at pocket-friendly prices, verified through rigorous sourcing and warranty support.
- Trend-Forward Assortment - continuously update product mix to reflect the latest in home appliances, consumer electronics and smart-home solutions.
- Loyalty & Trust - build repeat relationships by consistently delivering reliable products and post-sale support that "bring smiles" to customers.
- Best Service - combine knowledgeable in-store assistance, after-sales service networks and easy grievance resolution to strengthen customer bonds.
- Operational Excellence - optimize supply chain, inventory and store operations to support competitive pricing and high product availability.
These core values guide EMIL's strategic choices - from vendor partnerships and private-label sourcing to store expansion, staff training and investments in after-sales infrastructure.
| Metric | Value / Latest Reported | Notes |
|---|---|---|
| Number of Stores | 200+ | Pan-India presence with focus on tier II-III cities and semi-urban markets |
| Annual Revenue (FY) | ₹1,800 crore | Reported consolidated turnover indicative of scale in retail and distribution |
| Profit After Tax (PAT) | ₹60 crore | Reflects operating leverage from larger store base and service network |
| Employees | ~3,500 | Retail staff, supply chain, corporate and service personnel |
| Same-Store Sales Growth | 8% (YoY) | Driven by newer product launches and improved in-store experience |
| Return on Equity (ROE) | ~12% | Indicates mid-tier profitability for retail segment |
Operational priorities aligned to the vision:
- Expand curated assortments of smart appliances and energy-efficient products to meet evolving customer preferences.
- Scale after-sales and service networks to reduce downtime and reinforce loyalty.
- Invest in staff training and in-store demos so sales teams can advise on technology and appliance selection.
- Leverage data from stores and loyalty programs to refine pricing, promotions and stocking decisions.
For a deeper look at the company's background, strategy and how it monetizes its model, see: Electronics Mart India Limited: History, Ownership, Mission, How It Works & Makes Money
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