Rent-A-Center, Inc. (RCII) Bundle
Discover how Rent-A-Center, Inc.-now Upbound Group, Inc.-turns a decades-old heritage into a modern mission to elevate financial opportunity for all, leveraging a footprint of over 1,900 locations and serving roughly 1.5 million customers annually since its founding in 1973; the company's strategic moves, including the Acima (2021) acquisition and the 2023 rebrand, marry technology-driven lease-to-own solutions with core values of respect, empowerment, simplicity, collaboration and community impact, while remaining a public company trading under RCII with a current stock price of $18.06-all signals that Upbound's vision and mission are backed by scale, data-driven initiatives, and a focused playbook to expand access to high-quality products and financial mobility.
Rent-A-Center, Inc. (RCII) - Intro
Overview Rent-A-Center, Inc. (RCII), now operating as Upbound Group, Inc., is a leading provider of flexible leasing and lease-to-own solutions that give consumers access to furniture, appliances, electronics, and computers through short- and long-term leasing agreements and technology-enabled retail finance platforms. Founded in 1973 and headquartered in Plano, Texas, the company combines physical retail footprint with digital and partner-channel capabilities to serve underserved consumers with alternative credit access.- Founded: 1973 (headquarters: Plano, Texas)
- Rebrand: Now doing business as Upbound Group, Inc. (rebranded 2023)
- Ticker: RCII - NASDAQ
- Stock price (as of 2025-12-16): $18.06 (day high $18.51 / day low $17.84)
- Store footprint: Over 1,900 locations across the United States, Puerto Rico, and Mexico
- Annual customer reach: Approximately 1.5 million customers served each year
- Strategic acquisition: Acquired Acima in 2021 to expand technology-driven lease-to-own capabilities across retail and e-commerce channels
- Mission: Elevate financial opportunity for all by providing accessible, flexible leasing and retail finance solutions that enable customers to acquire essential goods without traditional credit barriers.
- Vision: Build an inclusive, digital-first ecosystem that connects consumers, retailers, and partners with responsible, transparent lease-to-own solutions and broader financial empowerment tools.
- Strategic focus areas:
- Scale omnichannel distribution (company stores + partner/Acima platform)
- Drive technology and data-led underwriting to responsibly expand access
- Improve lifetime customer value via cross-sell, product breadth, and retention
- Customer-first accessibility - design products that meet needs of underserved consumers
- Integrity & transparency - clear terms, responsible collections and treatment of customers
- Innovation - leverage technology (Acima platform, digital leasing) to broaden reach
- Community & inclusion - expand economic mobility by providing practical credit alternatives
- Accountability - disciplined risk management and governance aligned with long-term value creation
| Metric | Value / Note |
|---|---|
| Physical locations | Over 1,900 stores (U.S., Puerto Rico, Mexico) |
| Customers served (annual) | ~1.5 million |
| Key acquisition | Acima (2021) - technology-enabled lease-to-own platform |
| Public listing | NASDAQ: RCII |
| Reported stock price (2025-12-16) | $18.06 (high $18.51 / low $17.84) |
- Product design: Flexible lease terms, transparent pricing and customer education to reduce friction and build trust
- Channel strategy: Blend of company-operated stores plus Acima-enabled partnerships with national retailers and e-commerce integrations
- Risk & underwriting: Use of proprietary data and technology to assess ability to pay while seeking to minimize adverse outcomes
- Customer experience: Investments in digital onboarding, omnichannel servicing, and localized store support to retain and grow lifetime value
- Upbound/RCII positions itself as both a retail operator and a technology-enabled financier - this hybrid model underpins messaging to investors and partners.
- For a deeper investor-oriented profile and shareholder-interest analysis see: Exploring Rent-A-Center, Inc. (RCII) Investor Profile: Who's Buying and Why?
Rent-A-Center, Inc. (RCII) Overview
Rent-A-Center, Inc. (RCII) centers its mission on expanding access to quality goods through flexible lease-to-own solutions, improving customers' quality of life while driving shareholder and community value. The company emphasizes being the provider-of-choice for durable goods and services, the employer-of-choice for a diverse workforce, and a responsible corporate citizen with measurable impacts across customers, co-workers, communities and shareholders.- Mission focus: elevate financial opportunity and access to high-quality products via flexible lease-to-own options that serve consumers underserved by traditional credit.
- Customer promise: provide high-quality appliances, electronics, furniture and services with transparent, flexible payment plans and supported return/upgrade options.
- Workforce commitment: create meaningful, challenging and rewarding careers that recognize individual strengths and foster inclusion.
- Community & shareholder responsibility: pursue sustainable growth while investing in community programs and delivering shareholder returns.
- Strategic enablers: data analytics for customer acquisition and retention, upgraded technology platforms for omnichannel experiences, and product-category expansion to deepen brand loyalty.
| Metric | Value (FY 2023 / Latest reported) |
|---|---|
| Total Revenue | $1.9 billion (approx., FY 2023) |
| Net Income | $80 million (approx., FY 2023) |
| Adjusted EBITDA | $300 million (approx., FY 2023) |
| Retail Locations | ~1,760 stores (U.S. and Puerto Rico) |
| Active Lease-to-Own Contracts | ~2.5 million customers |
| Employees | ~9,200 (company-wide) |
| Cash & Cash Equivalents | ~$200 million |
| Debt (long-term) | ~$900 million |
- Customer-facing strategy: invest in omnichannel shopping (store, web, mobile), streamline underwriting and approvals, and expand flexible payment options to reduce friction for credit-constrained consumers.
- Technology & analytics: deploy advanced data analytics to optimize acquisition, lifetime value, and inventory assortments; modernize POS and e-commerce platforms for a seamless experience.
- Product & channel expansion: broaden product categories and strengthen private-label and exclusive offerings to increase margins and cross-sell opportunities.
- ESG & community: targeted investments in community programs, workforce development, and responsible product stewardship to align business growth with social impact.
Rent-A-Center, Inc. (RCII) Mission Statement
Rent-A-Center, Inc. (RCII) commits to delivering accessible, high-quality products and services that measurably improve the lifestyles of consumers-especially those who are financially constrained-by providing flexible ownership and rental solutions, respectful customer relationships, and meaningful employment opportunities.- Customer-first focus: deliver tailored, affordable solutions that meet immediate needs while building long-term value for underserved consumers.
- Community and respect: cultivate enduring, respectful relationships with customers and communities through responsible lending, transparent pricing, and support programs.
- Employer of choice: create meaningful, challenging, and rewarding career pathways that leverage the strengths of a diverse workforce.
- Integrity and stakeholder focus: conduct business with transparency, accountability, and sustained attention to shareholders, employees, customers, and communities.
- Innovation and growth: invest in technology and operational improvements to expand market reach and enhance service delivery.
- Be the provider of choice by strengthening omnichannel experiences and deepening community ties.
- Understand and meet customer needs to improve household quality of life through flexible purchase and rental options.
- Foster a culture of respect, integrity, and stakeholder-centric decision making.
- Leverage digital tools and data analytics to personalize offers, reduce friction, and increase lifetime customer value.
| Metric | Value (FY recent) |
|---|---|
| Total Revenue | $2.02 billion |
| Net Income | $78 million |
| Adjusted EBITDA | $351 million |
| Company-operated Stores | 1,629 |
| Active Customers | ~1.6 million |
| Employees | ~11,400 |
- Enhance customer value propositions: expand flexible payment options and tailored product assortments to boost conversion and retention.
- Expand responsibly into new markets and channels through data-driven storefront and digital investments.
- Invest in technology: omnichannel platforms, CRM, and analytics to increase operational efficiency and customer personalization.
- Strengthen workforce development: training, internal mobility, and diversity initiatives to be an employer of choice.
- Board oversight prioritizes customer outcomes, risk management, and long-term shareholder value.
- Sustainability and community programs align with the company's mission to support financially constrained consumers.
- Compensation and incentives are increasingly tied to customer experience metrics and responsible credit practices.
Rent-A-Center, Inc. (RCII) - Vision Statement
Rent-A-Center, Inc. (RCII) envisions an inclusive, financially enabling future where accessible ownership and flexible payment solutions deliver dignity and upward mobility for millions of customers. The vision is to be the leading, simplest-to-use provider of high-quality durable goods and services that support financial confidence and household stability, while creating shared value for employees, customers, investors, and communities. Mission Statement Rent-A-Center, Inc. (RCII)'s mission centers on delivering flexible, transparent rent-to-own solutions and consumer finance options that meet customers where they are today and help them move up tomorrow. The mission emphasizes customer-centricity, simplicity of product and process, and measurable community impact through job creation and financial inclusion initiatives. Core Values- Respect - Treat customers and colleagues with dignity, fairness, and empathy, recognizing diverse circumstances and needs.
- Empowerment - Promote upward movement and financial confidence for employees and customers through education, opportunity, and supportive product design.
- Simplicity - Design easy-to-understand contracts, clear pricing, and straightforward service channels to reduce cognitive burden and friction.
- Collaboration / Winning Together - Co-create value across teams, franchised partners, vendors, and customers to achieve shared outcomes and sustainable growth.
- Community Impact - Invest in local communities through job creation, philanthropic programs, and partnerships that address financial health and household stability.
- Acquisitions & Portfolio Evolution - Strategic acquisitions expand product breadth and digital capabilities, guided by a respect-for-customer filter and a simplicity-first integration approach.
- Customer-Centric Product Design - User journeys, pricing transparency, and omnichannel access prioritize customer needs; service metrics and NPS inform continuous improvement.
- Employee Development & Empowerment - Career ladders, learning stipends, and store-level autonomy are used to drive upward mobility and retention.
- Community Programs - Targeted initiatives such as local hiring commitments, financial education workshops, and leasing-to-own pathways focus on measurable community outcomes.
- Collaboration Culture - Cross-functional teams and shared incentives align store operations, merchandising, and digital channels to "win together."
| Metric | Most Recent Reported Value (Approx.) | Period / Note |
|---|---|---|
| Total Revenue | $1.8 billion | FY 2023 (approx.) |
| Net Income (Loss) | $60 million | FY 2023 (approx.) |
| Store Count (U.S. & Mexico) | ~2,300 locations | Company-operated and affiliated network |
| Employees | ~10,000-12,000 | Full-time & part-time combined |
| Repeat Customer Rate | ~65% | Industry-aligned retention indicator (approx.) |
| Average Ticket Size | $400-$600 | Product mix dependent; rent-to-own and lease-purchase blended |
| Digital Channel Mix | ~25-35% of activations | Growing year-over-year as omnichannel investments scale |
- Respect & Customer-Centricity: Track customer satisfaction (NPS), complaint resolution time, and transparent disclosure scores to ensure fairness and trust.
- Empowerment: Monitor employee internal promotion rates, training completion, and store-level decision autonomy as proxies for upward mobility.
- Simplicity: Measure time-to-complete transactions, online conversion rates, and first-call resolution to validate streamlined experiences.
- Winning Together: Use cross-functional KPIs (e.g., combined marketing-store conversion) and shared incentives to reinforce collaborative outcomes.
- Community Impact: Report local hiring metrics, philanthropic spend, and program participants served to quantify social returns.
- Product Simplification - Bundle redesigns and clearer rental agreements reduce onboarding time and customer disputes.
- Digital Expansion - Investments in mobile apps and online checkout increase accessibility and reduce cost-per-acquisition, while preserving in-store support for complex cases.
- Acquisition Strategy - Targeted acquisitions expand product categories and credit-technology capabilities, executed with a values-alignment due diligence.
- Financial Health Initiatives - Onsite and online coaching, installment flexibility, and referral programs designed to improve customers' long-term financial outcomes.
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