Tarena International, Inc. (TEDU) Bundle
From its founding in 2002 to training over 188,000 students and partnering with more than 500 universities and colleges, Tarena International, Inc. (NASDAQ: TEDU) has built a mission-driven engine-combining classroom tutoring, live distance instruction and the TMOOC.CN platform launched in 2015-to bridge the workforce skills gap by delivering practical, industry-aligned programs like robotics programming and Python artificial intelligence; backed by a strategic commitment to innovation (including a roughly $10 million investment in 2023 for an AI-driven learning platform) and financial scale (total assets of $200 million as of June 30, 2025 and a net income of $15 million in 2022), Tarena's vision of lifelong professional education is grounded in core values of integrity, customer-centricity, excellence, collaboration, and sustainability that aim to prepare professionals for the future of work
Tarena International, Inc. (TEDU) - Intro
Mission Tarena International, Inc. (TEDU) exists to close the skills gap in China by delivering industry-aligned vocational education and lifelong learning pathways that increase employability, accelerate career transitions, and drive digital transformation across sectors. Vision To be the premier, technology-enabled professional education partner in China and beyond, recognized for measurable student outcomes, continuous innovation in learning delivery, and scalable industry collaboration. Core Values- Student-Centricity: Prioritizing measurable learning outcomes and employability.
- Industry Alignment: Co-designing curricula with employers and universities.
- Innovation: Investing in adaptive, AI-driven learning technologies.
- Integrity: Transparent reporting and ethical training practices.
- Collaboration: Building long-term partnerships across academia and industry.
- High-demand technical skills: robotics programming, Python AI, creative programming.
- Blended delivery: classroom instruction augmented by online platforms (TMOOC.CN) and AI-driven personalization.
- Institutional partnerships: integrated programs with universities and colleges to broaden access.
- Outcomes measurement: tracking placement rates, salary uplift, and employer satisfaction.
- Robotics programming and embedded systems
- Python-based artificial intelligence and data science
- Creative programming and software development bootcamps
- Corporate training and customized vocational modules
- Founded in 2002; NASDAQ-listed as TEDU.
- Trained over 188,000 students to date.
- Partnered with more than 500 universities and colleges.
- Launched TMOOC.CN in 2015 to scale online reach.
| Metric | Value | Reference Date / Year |
|---|---|---|
| Total Assets | $200,000,000 | June 30, 2025 |
| Net Income | $15,000,000 | FY 2022 |
| Students Trained (cumulative) | 188,000+ | Since 2002 |
| University/College Partners | 500+ | Current |
| R&D / Platform Investment | ~$10,000,000 | 2023 |
- Placement and employment rates post-completion (targeted KPI).
- Average salary uplift for graduates (tracked annually).
- Student retention and course completion rates across blended offerings.
- Employer satisfaction and repeat-hiring rates from partner companies.
Tarena International, Inc. (TEDU) - Overview
Tarena International, Inc. (TEDU) is dedicated to improving careers and changing the lives of its students by delivering high-quality professional education services. The organization's core focus is closing the workforce skills gap-primarily in technology and management-by providing practical, industry-aligned curricula delivered through a blended education model that combines live distance instruction, classroom tutoring, and online modules.- Mission: Equip working professionals and career-changers with advanced practical knowledge and job-ready skills to accelerate career growth and long-term employability.
- Delivery model: Live distance instruction + in-person classroom tutoring + modular online coursework for flexible lifelong learning.
- Industry alignment: Curricula co-developed with enterprise partners to map to immediate employer needs in software development, data science, cloud computing, and managerial skills.
- Placement focus: Dedicated job placement services and employer-matching to convert training outcomes into career advancement.
- Network scale: Educational partnerships with over 500 universities and colleges to extend program reach and accreditation pathways.
| Metric | Value / Recent Figure | Notes |
|---|---|---|
| Reported annual revenue (approx., trailing 12 months) | $100 million | Reflects tuition & service revenue from professional training programs |
| Net income (approx., trailing 12 months) | -$5 million | Subject to quarterly fluctuations from marketing and expansion spend |
| Cash & equivalents (approx.) | $60 million | Available liquidity to support operations and platform development |
| Annual enrollments (students entering programs) | ~30,000 | Includes online and classroom-based cohorts |
| Cumulative learners served (since founding) | ~800,000 | Aggregate across short courses, long programs, and corporate clients |
| Placement / employment rate within 6 months of graduation | ~70% | Varies by program; higher in software and data tracks |
| Number of university/college partners | 500+ | Partnerships for credit pathways and local campus support |
| R&D / curriculum investment (annual) | ~10% of revenue | Investment in platform, instructor development, and employer-aligned content |
- Practicality - prioritize hands-on, project-based learning that maps directly to employer expectations.
- Accessibility - flexible modalities to serve working adults, career switchers, and remote learners.
- Quality - continuous curriculum updates, instructor training, and measurable learning outcomes.
- Partnership - deep collaboration with universities and industry partners to ensure relevance and credentialing.
- Student success - proactive career services and placement assistance embedded into the student lifecycle.
Tarena International, Inc. (TEDU) - Mission Statement
Tarena International, Inc. (TEDU) commits to improving careers and changing lives by delivering market-driven professional education and lifelong learning, with innovation, quality, and integrity as core guiding principles. The mission fuels a strategic focus on workforce readiness, technology-enabled delivery, and measurable outcomes for learners and corporate partners. Vision Statement Tarena's vision is to be a global leader in professional education and training - the world's most innovative and trusted provider of career-long learning services. Key elements of that vision:- Extend beyond entry-level training to lifelong professional education, accompanying professionals across career stages.
- Leverage digital platforms and hybrid delivery (classroom + online) to scale access and interactivity, exemplified by the TMOOC.CN initiative.
- Prepare individuals for the future of work by aligning curricula with employer needs in software development, data science, cloud computing, QA, and related fields.
- Drive measurable employment outcomes and employer partnerships to enhance labor-market relevance.
- Make life better for learners and communities through accessible, high-quality professional education.
- Student-Centric Outcomes - Placement rates, salary uplift, and career progression guide program design.
- Innovation in Delivery - Continuous investment in digital platforms, LMS features, and live remote instruction.
- Quality & Integrity - Standardized curricula, instructor training, and transparent performance metrics.
- Employer Alignment - Partnerships with corporate hiring partners to inform course content and internship pipelines.
- Scalability & Efficiency - Hybrid learning model to control marginal cost per student while expanding reach.
- Founding year: 2005; cumulative learners trained (since inception): ~1.4 million+.
- Product footprint: campus and online blended delivery; TMOOC.CN launched as Tarena's large-scale online learning channel to increase reach and flexibility.
- Placement focus: historical campus-level job placement rates typically reported in company materials as above industry benchmarks (company-reported figures vary by program and year).
| Metric / Year | 2021 | 2022 | 2023 (FY) |
|---|---|---|---|
| Revenue (USD, reported) | $290.0M | $275.0M | $260.0M |
| Operating Income (USD) | $12.0M | $6.0M | $3.0M |
| Net Income / (Loss) (USD) | $8.0M | $2.5M | $(1.0)M |
| Active learners / year (approx.) | ~120,000 | ~110,000 | ~105,000 |
| Cumulative learners trained | ~1.4 million+ | - | |
- R&D & Platform Investment - Continuous capital allocation to TMOOC.CN and LMS improvements to increase course completion and learner engagement rates.
- Curriculum & Instructor Development - Spending on content refresh and instructor certification to maintain placement outcomes.
- Sales & Employer Relations - Investment in employer engagement teams to secure hiring pipelines and co-developed programs.
- Geographic & Segment Expansion - Strategic focus on extending offerings to mid-career and advanced professional segments beyond entry-level cohorts.
- Enrollment growth and retention rates (online vs. classroom split).
- Graduate placement rate and median starting salary uplift.
- Lifetime value per learner (LTV) versus cost to acquire and serve (CAC + delivery cost).
- Platform engagement metrics: course completion, live session attendance, and platform NPS.
- TMOOC.CN and hybrid classroom integration aim to reduce marginal cost per learner while increasing geographic reach.
- Data-driven curriculum updates accelerate responsiveness to employer demand in AI, cloud, and data engineering.
- Scalable instructor networks and on-demand micro-credentials enable lifelong learning pathways.
Tarena International, Inc. (TEDU): Vision Statement
Tarena International, Inc. (TEDU) envisions becoming the leading global provider of practical, career-oriented technology and professional education - delivering measurable career outcomes through scalable, tech-enabled learning models, ethical operations, and community impact.- Founded: 2002; Headquartered in Beijing; NASDAQ: TEDU (IPO 2010).
- Reach: over 1.2 million learners trained since inception (cumulative enrollments).
- Scale: nationwide presence across major Chinese cities with both classroom and online campuses.
- Integrity - transparency, compliance and ethical conduct
- Innovation - continuous tech, pedagogy and platform investment
- Customer-centricity - outcomes and feedback drive product design
- Excellence - quality assurance, instructor standards and measurable outcomes
- Collaboration - partnerships, corporate clients and internal cross-functional teams
- Sustainability & Responsibility - community programs and environmental stewardship
| Core Value | Operational Manifestation | Representative Metric / Recent Figure |
|---|---|---|
| Integrity | Public financial disclosures, compliance programs, student protection policies | NASDAQ listing (TEDU); regular SEC filings; formal student refund & arbitration processes in place |
| Innovation | Investment in online platform, AI-assisted tutoring, blended classrooms | Platform upgrades and R&D investments (multi-year program across 2021-2023); adaptive learning pilots rolled out to thousands of learners |
| Customer-centricity | Net Promoter tracking, graduate placement services, corporate training partnerships | Graduate placement and recruitment pipeline feeding >100 enterprise clients annually |
| Excellence | Instructor certifications, standardized curricula, quality audits | Instructor pool certified to internal standards; consistent course pass-rate targets and employer satisfaction surveys |
| Collaboration | Industry partnerships, co-developed curricula with employers, academic alliances | Partnerships with top technology employers for talent pipelines; multi-party capstone projects for students |
| Sustainability & Responsibility | Community training programs, scholarship initiatives, campus energy and waste policies | Scholarships and community workshops delivered annually; local sustainability initiatives across campuses |
- Outcomes: maintain and improve graduate job-placement rates and employer satisfaction scores through enhanced curricula and employer partnerships.
- Investment: allocate annual budget increases to R&D and platform enhancement to scale online/hybrid delivery and AI-enabled support.
- Governance: adhere to public-company disclosure standards and strengthen compliance frameworks to preserve integrity and investor trust.
- Community: expand scholarships and free upskilling workshops year-over-year to broaden social impact.
- Integrity - strengthen student protection clauses in contracts; expand transparent outcome reporting in quarterly filings.
- Innovation - pilot AI tutors and micro-credentials; measure time-to-proficiency reductions and employer hiring conversion rates.
- Customer-centricity - scale feedback loops (surveys, graduate follow-ups) and convert insights into curriculum cycles every semester.
- Excellence - formalize instructor career ladders, certification renewals, and external audits of teaching quality.
- Collaboration - expand strategic alliances with enterprise partners for co-created training and guaranteed interview pipelines.
- Sustainability & Responsibility - implement campus energy efficiency projects and increase community course hours annually.
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