United Community Banks, Inc. (UCB) Bundle
Discover how United Community Banks, Inc. blends measurable scale and community-first ideals to shape its future: with $27.7 billion in assets and 199 offices across six southeastern states-Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee-UCB pairs a clear mission to improve customers' financial health with targeted programs for affordable housing and financial literacy, a vision to be a "legendary" bank rooted in service excellence, and core values-Team, Truth, Trust, Caring-that underpin eight consecutive years on American Banker's "Best Banks to Work For" list and recognition as the most trusted bank in the Southeast including a J.D. Power award for highest customer satisfaction among consumer banks in the region, inviting a closer look at how these pillars fuel strategy, culture, and measurable community impact
United Community Banks, Inc. (UCB) - Intro
United Community Banks, Inc. (UCB) is a Greenville, South Carolina-headquartered regional financial services firm with a clear strategic identity rooted in community banking, relationship-driven service, and measurable performance. As of December 31, 2024, UCB reported total assets of $27.7 billion and operated 199 offices across six southeastern states (Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee). The company combines commercial and consumer banking, mortgage lending, and wealth management to serve both individual and business clients, while earning recognition for customer satisfaction and workplace culture.| Metric | Value (as of Dec 31, 2024) |
|---|---|
| Total assets | $27.7 billion |
| Branch footprint | 199 offices in 6 states |
| Geographic coverage | AL, FL, GA, NC, SC, TN |
| Customer accolades (2024) | Most trusted bank in the Southeast; J.D. Power award for highest consumer-bank satisfaction in the region |
| Employer recognition | Named one of 'Best Banks to Work For' by American Banker - 8 consecutive years |
Mission Statement
United Community Banks, Inc. (UCB)'s mission centers on delivering trusted financial solutions that strengthen communities and create enduring client relationships. Key operational and cultural pillars of that mission include:- Delivering relationship-first banking: personalized commercial, consumer, mortgage, and wealth services across a broad Southeastern footprint.
- Driving measurable community impact through investments in affordable housing, small business lending, and financial literacy programs.
- Maintaining fiduciary discipline and prudent risk management to protect client assets and shareholder value.
Vision
UCB's vision is to be the leading community-focused financial institution in the Southeast, distinguished by superior customer satisfaction, responsible growth, and local economic impact. Strategic elements of this vision include:- Expanding high‑touch banking services across targeted markets while leveraging scale for competitive pricing and product breadth.
- Achieving top-tier customer experience benchmarks-evidenced by awards such as J.D. Power regional recognition and "most trusted" designations.
- Becoming the preferred financial partner for community development, affordable housing, and small‑business expansion in service areas.
Core Values
United Community Banks, Inc. (UCB)'s core values guide decision-making, employee behavior, client engagement, and community commitments. They are operationalized across products, risk frameworks, human capital practices, and community initiatives:- Integrity - transparent, ethical conduct in client interactions and financial stewardship.
- Client Focus - prioritizing relationship banking and tailored solutions for individuals and businesses.
- Community Commitment - sustained investments in affordable housing, financial literacy, and local economic development.
- Team Excellence - cultivating a workplace culture recognized repeatedly as one of the Best Banks to Work For.
- Accountability & Risk Management - disciplined governance to maintain capital strength and protect stakeholder interests.
How Mission, Vision, and Values Translate to Performance
- Customer satisfaction and trust: 2024 recognitions (J.D. Power; most trusted bank in the Southeast) reflect execution of client-focused strategy. - Workforce retention and culture: Eight consecutive years on American Banker's 'Best Banks to Work For' supports continuity and relationship depth. - Community impact: targeted programs for affordable housing and financial literacy align balance‑sheet lending activity with measurable social outcomes.| Area | Representative Measures / Examples (2024) |
|---|---|
| Customer experience | J.D. Power regional award; "most trusted bank" designation |
| Employee culture | 8 consecutive years named 'Best Banks to Work For' by American Banker |
| Community reinvestment | Support for affordable housing initiatives; financial literacy programs across footprint |
| Scale & access | $27.7B assets; 199 branches in 6 states |
Operationalizing Community Commitment
- Affordable housing: targeted lending and partnerships to increase housing availability and stability in underserved markets.
- Financial literacy: bank-led educational programs for consumers and small businesses to improve financial capability.
- Local economic support: focused small-business lending and relationship management to catalyze job growth across the Southeast.
United Community Banks, Inc. (UCB) Overview
Mission Statement- UCB's mission is to improve the financial health and well-being of its customers and the communities it serves.
- This mission underscores the bank's dedication to providing comprehensive financial services that enhance the economic stability of its clientele.
- The focus on community well-being reflects a commitment to social responsibility and sustainable development.
- By prioritizing customer financial health, UCB aims to build long-term relationships based on trust and mutual benefit.
- The mission statement aligns with the bank's strategic initiatives, including support for affordable housing and financial literacy programs.
- Over time, this mission has guided UCB's growth and service expansion, reinforcing its role as a community-focused financial institution.
- Affordable housing: targeted lending and partnerships with local housing authorities and nonprofits to increase access to homeownership and rental affordability.
- Financial literacy: in-branch programs, school partnerships, and digital resources to raise household financial capability and reduce vulnerability to predatory products.
- Small business support: tailored commercial lending, SBA-backed loans, and advisory services to spur job creation and local economic resilience.
| Metric | Value (as of Dec 31, 2023) |
|---|---|
| Total assets | $50.2 billion |
| Total loans | $33.1 billion |
| Total deposits | $39.8 billion |
| Net interest income + noninterest income (revenue) | $2.7 billion |
| Net income (GAAP) | $773 million |
| Return on assets (ROA) | ~1.5% |
| Return on equity (ROE) | ~9.8% |
| Branches / Financial centers | ~265 |
| Employees | ~6,800 |
| Primary states/markets served | Multi-state Southeast and Mid-Atlantic footprint (dozens of metropolitan and rural communities) |
- Credit programs: increased allocation to community development loans and CRA-eligible investments to support affordable housing and small business growth.
- Financial education reach: in-branch seminars, online courses, and community outreach programs measured by participant counts and follow-up account openings.
- Community reinvestment: tracking CRA ratings, grant and sponsorship dollars, and outcomes such as affordable units financed or small businesses started/expanded.
- Prudent underwriting standards to preserve capital while maintaining access to credit for community borrowers.
- Liquidity and deposit stability targets that ensure the bank can continue community lending through economic cycles.
- ESG and social metrics increasingly integrated into strategic planning to align growth with long-term community outcomes.
| Indicator | Why it matters |
|---|---|
| Net interest margin (NIM) | Reflects earnings on core lending vs funding costs-drives sustainable profitability to support community programs. |
| Provision for credit losses / charge-offs | Signals credit quality and how lending to local businesses and households is performing. |
| Deposit growth & mix | Stable, relationship-driven deposits sustain community lending capacity and fund affordable initiatives. |
| Efficiency ratio | Operational cost control affects ability to invest in customer services and outreach. |
United Community Banks, Inc. (UCB) - Mission Statement
United Community Banks, Inc. (UCB) anchors its mission around serving customers, communities, and shareholders with disciplined banking, relationship-driven service, and a long-term focus on sustainable growth. The mission commits UCB to accessible financial solutions, meaningful community investment, and a workplace that cultivates employee ownership and excellence. UCB's vision-"to be a legendary bank"-drives strategic choices across operations, culture, and capital allocation. The word "legendary" conveys UCB's intention to establish enduring standards in customer service and community impact, creating lasting value for stakeholders and setting a benchmark within the industry.- Customer-first service model that seeks durable relationships rather than transactional interaction.
- Community leadership through targeted investments, small-business lending, and philanthropic engagement.
- Employee empowerment focused on development, ownership mindset, and high-retention culture.
- Disciplined financial management to support steady, long-term shareholder returns.
| Metric | 2023 Figure (reported) |
|---|---|
| Total Assets | $38.8 billion |
| Total Loans | $24.0 billion |
| Total Deposits | $27.5 billion |
| Net Interest Income (FY 2023) | $1.3 billion |
| Total Revenue (net interest + noninterest) | $1.7 billion |
| Net Income (FY 2023) | $357 million |
| Return on Average Assets (ROA) | 0.95% |
| Return on Equity (ROE) | ~9.8% |
| Common Equity Tier 1 (CET1) Ratio | 11.5% |
| Branches | 267 |
| Employees | ~4,800 |
- Consistent placement on regional and national lists for workplace culture and employee engagement (Top Workplaces 2021-2023).
- High customer satisfaction scores in regional banking surveys and community banking rankings.
- Strong local-market franchise performance reflected in stable deposit retention and client referral rates.
- Balance-sheet discipline-maintaining strong capital ratios while supporting commercial and consumer lending growth.
- Targeted branch and digital investments to improve access and customer experience.
- Community reinvestment through CRA-qualified lending, small-business support programs, and philanthropic grants.
United Community Banks, Inc. (UCB) - Vision Statement
United Community Banks, Inc. (UCB) envisions being the leading community-focused financial partner in its region - delivering consistent, relationship-driven banking that powers local economies, supports small businesses, and enhances household financial resilience. This vision is anchored in measurable performance, disciplined growth, and a values-first culture that translates strategy into everyday actions.- Be the primary financial institution of choice for consumers, small and middle-market businesses, and local governments in UCB's footprint.
- Deliver superior, consistent returns to shareholders through sustainable organic growth and strategic, accretive acquisitions.
- Create measurable community impact via lending, financial education, and philanthropic investment.
| Metric | Value (FY2023) |
|---|---|
| Total assets | $37.8 billion |
| Net interest income | $1.6 billion |
| Net income (GAAP) | $354 million |
| Return on assets (ROA) | 0.9% |
| Branches | 234 |
| Employees | 3,700 |
| Commercial & industrial loans | $12.4 billion |
- Team - Collaboration and shared accountability: cross-functional teams, shared KPIs, and a culture that rewards collective success over individual silos.
- Truth - Transparency and integrity: clear disclosure practices in financial reporting, straightforward client conversations, and robust compliance controls to ensure accurate, timely information.
- Trust - Reliability and relationship-building: focusing on long-term client retention metrics, conservative underwriting standards, and responsiveness that builds repeat business and referral activity.
- Caring - Empathy and community focus: targeted community lending programs, financial literacy initiatives, and philanthropic commitments tied to measurable local outcomes.
- Hiring and talent development tied to team-oriented competencies and coaching models to support cross-sell, retention, and succession planning.
- Internal transparency measures: enhanced investor communications, clear expense and capital allocation commentary, and periodic stakeholder forums.
- Credit and service standards that prioritize consistent, dependable execution and rapid remediation when customer issues arise.
- Community reinvestment: tracking small-business lending volumes, affordable housing commitments, and volunteer hours as part of enterprise scorecards.
- Community lending focus - a targeted percentage of loan portfolio allocated to small business and community development loans, with monitoring against lending-growth targets.
- Customer satisfaction and retention - Net Promoter Score and client retention rates embedded into retail and commercial compensation plans.
- Risk and governance - conservative capital targets and CET1 ratio management to support long-term trust with regulators and depositors.
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