Breaking Down Usha Martin Limited Financial Health: Key Insights for Investors

From its founding in 1961 in Kolkata to becoming one of the largest wire rope manufacturers serving oil & gas, mining, construction, infrastructure, elevators and general engineering, Usha Martin Limited combines decades of industrial expertise with state-of-the-art facilities to offer end-to-end solutions-wire ropes, strands, specialty steel, socketing, cutting, coiling, spooling, pre-stressing and turnkey projects-backed by a global footprint spanning over 50 countries and a corporate evolution driven by the 'One Usha Martin' transformation program and a formal commitment as a UN Global Compact signatory (July 2025) that embeds customer-centricity, innovation, reliability and ESG responsibility at the heart of its mission, vision and core values.

Usha Martin Limited (USHAMART.NS) - Intro

• Founded: 1961
• Headquarters: Kolkata, West Bengal, India
• Global reach: Operations / customers in 50+ countries
• Key industries served: Oil & gas, mining, construction, infrastructure, elevators, general engineering
• Value-added services: Socketing, cutting, coiling, spooling, pre-stressing, turnkey solutions
• UNGC signatory: July 2025

• Mission: To deliver world-class wire rope and specialty steel solutions that ensure safety, reliability and performance for customers globally while driving stakeholder value through operational excellence and innovation.
• Vision: To be the preferred global provider of engineered wire rope and steel solutions, recognized for quality, sustainability and technological leadership.
• Core Values:
  • Quality & Safety - uncompromising adherence to international standards and rigorous QC across facilities.
  • Customer Centricity - end-to-end solutions and service orientation (socketing, coiling, turnkey projects).
  • Innovation - continuous R&D in materials, design and manufacturing processes.
  • Sustainability & Governance - environmental stewardship, social responsibility and ethical governance (UNGC commitment).
  • People & Collaboration - investment in skills, health & safety and collaborative partnerships.

• Expand global aftermarket and project services to increase value-added revenue share.
• Enhance export penetration across targeted geographies in mining, offshore oil & gas and infrastructure.
• Strengthen sustainability metrics: reduce energy intensity and emissions per tonne of production; integrate circular practices in steel sourcing and waste management.
• Operational excellence: improve asset utilization, reduce lead times and raise first-pass quality rates through automation and digitalization.

• Heritage & scale: Over six decades of manufacturing expertise in wire ropes and specialty steel.
• Comprehensive solutions: Products combined with services (socketing, spooling, turnkeys) create sticky customer relationships.
• Global distribution & project execution capability across >50 countries.
• Quality credentials: International standards compliance and rigorous plant-level quality systems.
• Commitment to sustainability & governance as evidenced by UNGC accession (July 2025).

Usha Martin Limited (USHAMART.NS) - Overview

• Customer-centricity: tailored solutions across mining, oil & gas, infrastructure, elevators, and offshore sectors.
• Quality & performance: leading specifications for fatigue life, tensile strength, and corrosion resistance in wire rope products.
• Innovation: ongoing investment in R&D and process automation to advance product performance and production efficiency.
• Sustainability: integration of environmental stewardship and social responsibility across operations and supply chains.
• Governance & ethics: active participation in the UN Global Compact (UNGC) and adherence to responsible business practices.

• Product portfolio: wire ropes, speciality steel, mine, and industrial solutions with aftermarket services and spares.
• Global footprint: exports to multiple continents with distribution and service networks across 60+ countries.
• Manufacturing capability: multi-location facilities for steel billets, rope manufacturing, and value-added processing.
• Customer partnerships: OEM collaborations and long-term service contracts in complex, high-value projects.

• Environmental targets: energy efficiency programs, waste reduction, and increasing use of recycled inputs in steelmaking.
• Safety performance: continuous improvement initiatives in plant safety, reduction in LTIFR, and robust training programs.
• Community engagement: local employment, skill development centers, and CSR projects aligned to health, education, and livelihoods.

• Technology adoption: automation in slitting, stranding, and testing lines; digital condition monitoring for rope lifecycle management.
• Product development: specialty ropes for deepwater, high-tension applications and tailor-made steel grades for critical infrastructure.
• Strategic focus: scaling higher-margin specialty steel and engineered rope solutions while expanding aftermarket and service revenue streams.

Usha Martin Limited (USHAMART.NS) - Mission Statement

• Deliver high-quality wire ropes and engineered steel-wire solutions that meet and exceed global standards.
• Drive customer success by co-creating solutions for critical sectors - oil & gas, mining, cranes, marine, infrastructure, and renewables.
• Operate as One Usha Martin: integrated, scalable, and digitally enabled across manufacturing, supply chain, and commercial functions.
• Embed sustainability across operations - minimizing environmental footprint, advancing circularity, and strengthening social impact.

• Global leadership in engineered rope solutions, with continued expansion of global market share and after-sales networks.
• Technology-driven differentiation - adopting advanced metallurgy, simulation-led design, and condition-monitoring for predictive maintenance.
• Sustainable growth - reducing carbon intensity, increasing recycled content in wire inputs, and achieving measurable ESG targets across sites.
• Unified enterprise - One Usha Martin transformation to standardize processes, optimize capital allocation, and accelerate new market entry.

• One Usha Martin program - aligning business units, consolidating procurement, harmonizing IT/ERP and commercial go-to-market to unlock operating leverage.
• R&D and product engineering - focused on high-performance ropes, coated and specialty wires, fatigue-resistant constructions, and custom assemblies.
• Quality & certifications - adherence to ISO and industry-specific certifications enabling major project supply and OEM partnerships.
• Sustainability integration - energy-efficiency projects, waste reduction, and community engagement embedded into capital planning and supplier selection.

• Enabling higher uptime and safety in mining and offshore industries via tailored rope systems and lifecycle services.
• Supporting infrastructure and wind-energy expansion with longer-life, lower-maintenance rope solutions that lower total cost of ownership for customers.
• Driving OEM collaboration - co-engineering ropes and assemblies that simplify installation and enhance performance in critical applications.

Usha Martin Limited (USHAMART.NS) - Vision Statement

• Outcome-oriented: focus on measurable impact-higher product life, lower total cost of ownership, and demonstrable safety and reliability metrics across applications (industrial lifting, oil & gas, mining, infrastructure).
• Customer-centric: build trust through data-backed specifications, rigorous testing, and customized solutions that reduce downtime and enhance operational certainty for clients worldwide.
• Commitment to excellence: continuous improvement in metallurgy, process control and quality systems to unlock new applications and higher margins.
• Unified culture: cross-functional collaboration across manufacturing sites, R&D centers and sales teams to deliver integrated engineered solutions.
• Agility: rapid prototyping, application engineering and responsive supply-chain interventions to meet fluctuating market demand.
• Reliability: consistent delivery performance, long-term warranties where applicable, and conservative risk management to preserve customer trust.
• Responsibility: active ESG integration-energy efficiency, emissions reduction, occupational safety, community engagement and product lifecycle stewardship.

• Revenue mix by product line and geography (target to grow speciality & engineered sales share).
• Gross margin and EBITDA margin improvements from higher value-added products.
• On-time delivery and order fulfillment rates to measure reliability.
• Customer satisfaction and repeat-business percentage as core customer-centric indicators.
• Lost-time injury frequency rate (LTIFR) and other safety metrics under responsibility and people-first commitments.

• R&D and application engineering investments to shorten time-to-solution and increase conversion of inquiries to orders.
• Digitalization of supply chain and shop-floor processes to enhance agility and predictability.
• Sustainable sourcing and energy-efficiency projects to reduce life-cycle costs for customers and lower operational emissions.
• Strategic partnerships and channel expansion to deepen market access and unify global service delivery.