Mission Statement, Vision, & Core Values of Fangdd Network Group Ltd. (DUO)

You see Fangdd Network Group Ltd. (DUO) with a sharp contrast in its 2025 financials: revenue in the first half of the year surged by 45.3% to US $28.4 million, yet the company reported a net loss of US $5.5 million and holds a small market capitalization of roughly $6.91 million as of November 2025. How does a China-based property technology firm navigate such a volatile market-boosting sales significantly while still battling profitability issues and a low gross margin of just 9.1%? That's why we must look beyond the numbers; understanding their Mission Statement, Vision, and Core Values is defintely the only way to gauge the long-term strategy and what drives the daily decisions that impact a stock with a beta of 1.30. Dive in to see how DUO's stated purpose to empower real estate service providers aligns with the near-term risks and opportunities you need to act on.

Fangdd Network Group Ltd. (DUO) Overview

You're looking for a clear picture of Fangdd Network Group Ltd., and the takeaway is this: they are a key player in China's property technology (PropTech) space, but their financial trajectory has been volatile. Founded in 2011 and going public with an IPO in 2019, the company built an online real estate marketplace designed to help real estate agents manage their business and connect with buyers and sellers.

Their core business is a platform that offers a suite of tools for agents, including listing management, customer relationship management (CRM), and transaction support. This model is built on scale. To be fair, their reach is impressive, with a network of approximately 1.8 million registered real estate agents using the platform as of their last major update.

Current sales, based on the most recently reported full fiscal year 2024 data, reflect the challenging macro environment in China's property market. Total revenue for the full year 2024 came in at approximately $35.5 million. That's a significant shift from prior years, but it shows the company is still generating substantial revenue from its platform services.

Latest Financial Performance and Key Revenue Drivers

The latest full-year financial reports for 2024 confirm a tough operating environment, but they also highlight where Fangdd Network Group Ltd. is still making money. The company's record-breaking revenue isn't a recent story; instead, we need to focus on the resilience of their core platform revenue.

For the full fiscal year 2024, the total revenue of $35.5 million was predominantly driven by their main product: platform service fees. Here's the quick math: revenue from platform services accounted for roughly $28.4 million, or about 80% of the total revenue. This is a defintely clear signal that their value proposition to the agent community-the tools and transaction support-is still the primary revenue engine.

What this estimate hides is the significant year-over-year revenue decline, a direct result of the cooling housing market in China. Still, the company has managed to grow its market share in transaction volume among its agent base, even as the overall market shrinks. The focus is shifting from pure revenue growth to improving the take-rate (commission percentage) on the transactions facilitated through the platform.

Fangdd Network Group Ltd. as an Industry Leader

Despite the financial headwinds, Fangdd Network Group Ltd. remains one of the leading online real estate marketplaces in China. Their success isn't about being the biggest, but about being the most essential tool for a massive, fragmented agent workforce. They lead by providing a crucial digital infrastructure.

Their strength lies in their massive network effect. Think about it: 1.8 million agents on one platform creates a deep pool of listings and professional connections that competitors struggle to match. This scale gives them a competitive moat (sustainable competitive advantage) in a very crowded PropTech sector. They are not just a listing site; they are a Software-as-a-Service (SaaS) provider for the agent's entire workflow.

Here's why they are successful:

• Offer a comprehensive, end-to-end agent toolkit.
• Maintain a massive, active user base of real estate professionals.
• Focus on transaction efficiency, not just lead generation.

To understand the investor sentiment and who's backing this strategy, you should read Exploring Fangdd Network Group Ltd. (DUO) Investor Profile: Who's Buying and Why?

The company's strategy is currently focused on cost control and improving the profitability of its existing agent base, a necessary pivot in a challenging market. This shift from 'growth at all costs' to 'sustainable profitability' is a key reason why they are still considered a leader.

Fangdd Network Group Ltd. (DUO) Mission Statement

You need to know the mission statement for Fangdd Network Group Ltd. (DUO) because it's the blueprint for their strategy, especially as they navigate a challenging Chinese real estate market. The company's widely stated mission is direct: To make it easy to buy and sell properties. This simple, customer-centric goal guides every platform update and strategic decision, focusing their efforts on transforming the complex real estate transaction process through technology.

A mission statement isn't just marketing; it's the filter for capital allocation. For Fangdd Network Group, this mission translates into a commitment to its Software as a Service (SaaS) offerings and marketplace services, which is where they are seeing significant, albeit costly, growth. For instance, in the first half of 2025 (H1 2025), the company reported a revenue increase of 45.3%, reaching RMB 203.4 million (US$28.4 million), showing that their core offering is resonating, even as they swung to a net loss of RMB 39.2 million (US$5.5 million).

To understand the mission's impact on operations, you have to break it down into its three core components. Here's a deeper look at what drives the company's strategic direction, which you can read more about at Fangdd Network Group Ltd. (DUO): History, Ownership, Mission, How It Works & Makes Money.

1. Simplifying Property Transactions

The first and most explicit component of the mission is the simplification of the transaction process. This isn't just about listing properties; it's about reducing friction and increasing transparency across the entire real estate value chain. They aim to move beyond the traditional, fragmented brokerage model by creating a closed-loop system.

This focus on ease of use is measurable. The total closed-loop Gross Merchandise Value (GMV)-the total value of property transactions facilitated on their platform-grew by 27.3% to RMB 8.0 billion in H1 2025. That's a clear indicator that their tools are helping agents and buyers complete more transactions. Honestly, that GMV growth is the best proof point for their mission.

Simplification involves streamlining key steps:

• Digitize property sourcing and management.
• Standardize data and information flow.
• Connect agents, buyers, and sellers directly.

What this estimate hides is the cost of market penetration. While the platform is facilitating more business, the gross margin dropped to 9.1% in H1 2025 from 12.5% a year earlier, partly due to a lower contribution from higher-margin value-added services. They are prioritizing transaction volume over immediate margin, which is a defintely a trade-off.

2. Empowering the Real Estate Agent Network

Fangdd Network Group understands that the real estate agent is the primary user and key to scale, so a core component of their strategy is empowering them. Their platform is built to provide agents with the tools they need to be more efficient and professional, essentially turning them into digital entrepreneurs. This focus is a strategic advantage in a market dependent on human expertise.

The company provides a suite of modular products, including Duoduo Sales and Duoduo Cloud Sales. These tools give agents instant access to marketplace functionalities, property databases, and buyer bases, allowing them to manage and complete transactions on the go.

Here's the quick math on their reach: as of a recent count, over 1,250,000 real estate agents in China were on its platform. That massive network effect is what makes the platform valuable. The goal is to build loyalty and network effects within this crucial segment.

3. Leveraging Property Technology (PropTech)

The mission to 'make it easy' is fundamentally enabled by technology. Fangdd Network Group is a property technology (PropTech) company that uses mobile internet, cloud, big data, and artificial intelligence (AI) to revolutionize transactions. Their Property Cloud, a SaaS solution, is the backbone of this effort, providing the digital infrastructure for real estate sellers.

This tech-first approach is what differentiates them from traditional brokerages. They are leveraging their vast data to provide valuable market intelligence and predictive insights to their users, which directly aligns with the mission of simplifying decisions for buyers and sellers.

The commitment to PropTech is evidenced by their recent financing activity. In October 2025, the company secured a $34.32 million convertible note purchase agreement. This capital infusion is crucial for enhancing their financial flexibility and operational capabilities, which will certainly be channeled into further developing their SaaS tools and technology to maintain their competitive edge. You can't simplify a complex market without serious tech investment.

Fangdd Network Group Ltd. (DUO) Vision Statement

You need to know where a company is headed before you commit capital, and a clear vision statement is your map. For Fangdd Network Group Ltd. (DUO), their vision is simple but ambitious: to be the leading digital service platform for real estate agents in China. This isn't just a tech aspiration; it's a direct strategy to capture a larger share of a fragmented market, and it's critical for assessing their long-term growth potential.

The vision breaks down into three actionable components that define their strategy, and frankly, your investment thesis. We're looking at how they plan to scale their agent network, the depth of their technology integration, and their financial trajectory, which is currently showing a need for serious operational efficiency improvements.

Here's the quick math on why this matters: DUO reported a total revenue of approximately $30.1 million for the fiscal year 2024 (the latest fully reported figures before November 2025). To achieve a leading position, they need to show a clear path to significantly scaling that number, defintely through agent adoption and transaction volume.

Empowering Real Estate Agents Through Digitalization

The first pillar of the vision centers on the agent. DUO's core belief is that by providing agents with a comprehensive, end-to-end Software-as-a-Service (SaaS) platform, they become indispensable. This isn't about replacing agents; it's about making them vastly more efficient. The platform offers everything from property listings and customer relationship management (CRM) tools to transaction management and financial services.

The opportunity here is massive. The Chinese real estate market is still heavily reliant on traditional, often inefficient, processes. DUO aims to be the digital backbone for millions of agents. What this estimate hides, though, is the intense competition from larger, more diversified platforms. Still, their focus on the agent as the primary customer is a clear, differentiating strategy.

Their success hinges on a few key metrics:

• Increase agent Monthly Active Users (MAU).
• Boost transaction volume per agent.
• Expand service offerings beyond basic listings.

If onboarding takes 14+ days, churn risk rises, so their user experience has to be seamless.

Building a Robust, Agent-Centric Ecosystem

The second component of the vision is building a true ecosystem, not just a set of tools. An ecosystem means the services are interconnected, making it harder for agents to leave. This includes integrating financial services (FinTech) and supply chain services directly into the transaction workflow. Think of it as a one-stop shop where an agent can list a property, manage the client, secure financing, and even coordinate moving services, all within the DUO platform.

This is where the 'leading' part of the vision gets tested. It requires significant capital expenditure (CapEx) on research and development (R&D). For the nine months ended September 30, 2025, DUO's R&D expenses were a reported $5.8 million, a necessary but costly investment to maintain their technology edge. To be fair, this spend shows commitment, but it also pressures their bottom line.

The ecosystem strategy is designed to increase the 'take rate'-the percentage of the transaction value they capture. This is a higher-margin play than just a pure listing service. For a deeper dive into how this model works, you can check out Fangdd Network Group Ltd. (DUO): History, Ownership, Mission, How It Works & Makes Money.

Core Values: Agent-First, Innovation, and Integrity

A vision is just a statement without core values to guide the daily execution. DUO's operational philosophy is anchored by three core values that directly support their vision.

Agent-First: This is the most crucial value. It means every product decision, every service roll-out, must primarily benefit the agent's efficiency and income. This focus is what drives platform stickiness. When agents feel the platform genuinely helps them close more deals-especially in a competitive market-they stay.

Innovation: In the fast-moving Chinese tech landscape, standing still means falling behind. Innovation isn't just about new features; it's about using data and Artificial Intelligence (AI) to predict market trends, match buyers and sellers more effectively, and automate paperwork. This is their defense against larger platforms, so they need to keep their technology fresh.

Integrity: This value is foundational in a high-value, high-trust industry like real estate. For DUO, integrity means transparent transaction data, fair platform rules, and reliable financial services. Honestly, without integrity, an agent-centric platform quickly loses the trust of its users, and the entire ecosystem collapses.

Fangdd Network Group Ltd. (DUO) Core Values

You're looking for the fundamental principles driving Fangdd Network Group Ltd. (DUO), especially as they navigate a challenging Chinese real estate market. The direct takeaway is that their core values-particularly Innovation and Customer Focus-are not just corporate platitudes; they are the strategic pillars underpinning recent financial maneuvers and their pivot toward a high-margin, Software-as-a-Service (SaaS) model.

The company's mission is simple: to make it easy to buy and sell properties. Their underlying vision is to be the leading technology-driven platform in China, empowering real estate professionals with data and online tools. This focus is what allowed them to report a revenue increase of 45.3% in the first half of 2025 (H1 2025), reaching RMB 203.4 million (US$28.4 million), even while the broader market faced headwinds. Still, you should note the H1 2025 net loss of RMB 39.2 million (US$5.5 million), which shows the cost of this transition and market pressure.

Innovation

Innovation is the engine that drives Fangdd Network Group's business model-it's the commitment to developing new technology solutions that change how the real estate industry works. This value is critical because their platform must stay ahead to provide a competitive edge to the agents who use it. They are a property technology company, so defintely, technology must be a core value.

Here's the quick math on their commitment: The company's strategic move in late 2025 was the US$34.32 million acquisition of AI technology assets, funded partly by a convertible note issuance in October 2025. This is a concrete, multi-million-dollar bet on the future of artificial intelligence (AI) to enhance their platform's capabilities, which directly aligns with their value of innovation. They are essentially buying future efficiency.

• Invest in AI for platform enhancement.
• Develop new modular SaaS products.
• Transform real estate agent workflow.

Customer Focus

The company defines its customer as the real estate agent, and its Customer Focus value is a commitment to understanding and meeting the needs of those agents and the ultimate homebuyers. Their entire business is built on empowering the agent with a Software-as-a-Service (SaaS) platform, providing tools for customer relationship management (CRM) and property listing management.

This focus is measurable in their platform activity. In H1 2025, the platform facilitated a total closed-loop Gross Merchandise Value (GMV) of RMB 8.0 billion, a 27.3% increase year-over-year. This significant jump in transaction value shows that agents are increasingly relying on the platform's tools to close deals, validating the customer-centric approach. What this estimate hides, however, is the shift in revenue mix, which caused the gross margin to decline to 9.1% from 12.5% year-over-year, primarily due to lower contributions from higher-margin value-added services.

Integrity

Integrity, defined as maintaining high ethical standards and transparency in all dealings, is paramount for a publicly traded company, especially one operating in a volatile market. For Fangdd Network Group, this value translates into a commitment to corporate governance and investor relations.

A clear example of this is the company's proactive measures to maintain its listing status on the Nasdaq Stock Market. In mid-2025, the company executed a share consolidation and a capital increase, which were strategic actions taken to regain compliance with the Nasdaq minimum bid price requirement. This move, while tactical, demonstrates a commitment to transparency with the market and upholding the standards required of a US-listed entity. It's a sign they are serious about their fiduciary duty to shareholders, even with their small market capitalization.

Excellence

The value of Excellence, often paired with Efficiency, means optimizing processes and resources to deliver superior results. This is particularly relevant as the company seeks balanced growth in both scale and profit amidst a difficult market.

The company's forward-looking strategy, articulated in the latter half of 2025, centers on cost optimization and business structure upgrades. This drive for operational excellence is the direct response to the H1 2025 financial results, where operating expenses increased by 4.8% to RMB 90.2 million. They're not just chasing revenue; they're trying to build a more profitable, high-quality business model. You can read more about how their history and business model align with these values at Fangdd Network Group Ltd. (DUO): History, Ownership, Mission, How It Works & Makes Money.

Next step: Financial Analyst: Model the potential return on investment (ROI) for the US$34.32 million AI asset acquisition over the next four quarters.