Mission Statement, Vision, & Core Values of DoubleVerify Holdings, Inc. (DV)

DoubleVerify Holdings, Inc.'s Mission Statement, Vision, and Core Values aren't just boilerplate; they're the operational blueprint that drove the company's full-year 2025 revenue growth guidance of approximately 14%. You see the digital ad ecosystem getting defintely messier, so how does a firm focused on trust and transparency maintain a net revenue retention rate of 112% while raising its Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin guidance to 33%? It comes down to their 'Trailblazing' value, which is why their new AI-powered DV Authentic AdVantage solution closed nearly $8 million in expected annual contract value (ACV) this year. A clear mission cuts through market noise. What concrete actions are you taking to translate your company's core principles into that kind of immediate financial traction?

DoubleVerify Holdings, Inc. (DV) Overview

You're looking for the real story behind the digital advertising gatekeepers, and DoubleVerify Holdings, Inc. (DV) is defintely one you need to understand. This company isn't selling ads; they're selling trust and transparency in a complex, often chaotic, $600+ billion global ad market. They are the independent arbiter that tells advertisers if their money is actually reaching a real person, in a safe environment, and driving a measurable outcome. That's a crucial service.

DoubleVerify was founded in 2008 in New York City, right as ad fraud and viewability became huge, urgent problems for brands. They started with a core mission: to verify media quality. Now, they operate a comprehensive software platform for digital media measurement and analytics. Their flagship product, DV Authentic Ad, is the industry standard for verifying that a digital ad is viewable, fraud-free, and placed in a brand-suitable context. Plus, their DV Pinnacle platform gives clients real-time data to adjust campaigns on the fly. It's all about making sure every dollar spent is an effective dollar.

The market demand for this kind of accountability is clear in their performance. DoubleVerify's Trailing Twelve Months (TTM) revenue, as of the end of the third quarter of 2025, hit approximately $733.32 million. That's a sizable business built on the simple need for advertisers to know what they are paying for. You can see how this focus on transparency is paying off.

Q3 2025 Financial Performance: Growth and Profitability

When you look at the Q3 2025 results, you see a company executing its strategy with precision, balancing growth with strong profitability. For the quarter ended September 30, 2025, DoubleVerify reported total revenue of $188.6 million, marking an 11% year-over-year increase. Here's the quick math: they're growing in a challenging macro environment, and they're doing it efficiently.

The real story is in the product mix. Their primary revenue streams, Activation and Measurement, show where the market is leaning. Activation revenue, which includes pre-bid targeting tools to prevent poor ad placements, was the largest contributor at $106.7 million, growing 10% year-over-year. This shows brands are prioritizing prevention. Measurement revenue, the post-campaign analytics, came in at $63.8 million, a 9% increase. The fastest-growing segment, however, was Supply-side revenue, which surged by 27% to reach $18.1 million, proving their tools are now essential for publishers, too.

• Total Revenue: $188.6 million (11% YoY growth)
• Activation Revenue: $106.7 million (10% YoY growth)
• Supply-Side Revenue: $18.1 million (27% YoY growth)
• Net Income: $10.2 million
• Adjusted EBITDA: $65.9 million (35% margin)

The profitability is also strong. Adjusted EBITDA reached $65.9 million in Q3 2025, which translates to a robust 35% margin, beating the high end of their own guidance. For the full fiscal year 2025, the company expects revenue growth of approximately 14% and is guiding for an Adjusted EBITDA margin of around 33%. This kind of margin stability, while investing in new tech like their DV AI Verification suite, is what you want to see. If you want to dive deeper into the nuts and bolts of their balance sheet, you should check out Breaking Down DoubleVerify Holdings, Inc. (DV) Financial Health: Key Insights for Investors.

A Leader in the Media Effectiveness Platform Space

DoubleVerify Holdings, Inc. isn't just a participant in the digital media ecosystem; they are one of the foundational pillars. They are recognized as the industry's leading media effectiveness platform, leveraging Artificial Intelligence (AI) to drive superior outcomes for global brands. Their technology is integrated across every major part of the digital advertising world: programmatic platforms, social media channels, and Connected TV (CTV).

The growth in CTV is a perfect example of their market leadership. In Q3 2025, their Media Transactions Measured (MTM) for CTV skyrocketed by 30% year-over-year. That's a huge jump, and it shows they are capturing market share in the fastest-growing part of the ad business, where fraud and viewability are major concerns. They're solving real problems for the largest advertisers-the ones who need to ensure their multi-million dollar campaigns on streaming services are actually working. Their continued product innovation, like the new Verified Streaming TV solution, is what keeps them ahead of the curve. To be fair, the digital ad market is competitive, but DoubleVerify is consistently the independent standard that major platforms and brands turn to for verification. That's why they're successful.

DoubleVerify Holdings, Inc. (DV) Mission Statement

You're looking for the guiding principles behind DoubleVerify Holdings, Inc. (DV), and that's smart. A mission statement isn't just marketing fluff; it's the strategic compass that dictates capital allocation and product focus. DV's mission is fundamentally about being the industry's leading media effectiveness platform, using data and analytics to drive superior outcomes for global brands.

This mission goes beyond simple ad verification. It's a commitment to creating more effective, transparent ad transactions, which makes the entire digital advertising ecosystem stronger, safer, and more secure. That focus is what preserves the fair value exchange between buyers and sellers of digital media, and honestly, it's what keeps their Gross Revenue Retention rate over 95% in Q3 2025.

Here's the quick math: when you help clients reduce wasted spend and increase performance, they stick around. DV's mission is what led to a total revenue of $188.6 million in the third quarter of 2025, an 11% year-over-year increase, showing the market is defintely valuing this approach.

Core Component 1: Driving Superior Outcomes for Global Brands

The first pillar of the DV mission is a focus on 'superior outcomes,' meaning they deliver measurable results that go beyond basic ad serving. This is where their platform shifts from a cost center to a performance driver for advertisers.

DV achieves this by using proprietary tools like DV Authentic Attention, which evaluates ad presentation (viewable time, share of screen, video quality) and consumer engagement. For example, their 2025 Global Insights Report showed that poor performance from small-sized in-app display ads scored 35% below the global benchmark in their Exposure metric. That concrete data point allows a brand to immediately shift millions in ad spend to higher-performing channels, like social media reels and feeds, which 77% and 75% of decision-makers, respectively, cited as top-performing channels.

• Maximize campaign performance using attention metrics.
• Reduce waste by identifying low-quality media placements.
• Grow advertiser revenue, which drove Q3 2025 Activation revenue up 10% to $106.7 million.

Core Component 2: Creating a Safer and More Secure Digital Ecosystem

The second, and perhaps most critical, component is making the digital media world safer and more secure. This speaks directly to brand safety and fraud prevention, which are constant, evolving threats in digital advertising.

The need for this is stark: in North America, DV data showed bot fraud surged an alarming 101% year-over-year in 2025, with a 106% increase in the U.S. alone. That level of risk requires a vigilant, data-driven defense. DV addresses this with products like DV Authentic Ad, ensuring every ad impression is viewable, from a legitimate user, in a brand-safe environment, and in the correct geography. They've also introduced Breaking Down DoubleVerify Holdings, Inc. (DV) Financial Health: Key Insights for Investors to combat emerging threats, like their DV AI Verification offering to identify and manage AI-driven agent interactions.

This commitment to security is a major factor in their profitability. Strong verification allows DV to scale efficiently through AI-driven automation, which contributed to an adjusted EBITDA of $65.9 million in Q3 2025, a 35% margin.

Core Component 3: Preserving the Fair Value Exchange

The final core component is about ensuring a fair value exchange between the media buyer (the brand) and the media seller (the publisher). This is the economic bedrock of the digital ad market.

If a brand pays for an ad that is never seen, or is served to a bot, the value exchange is broken. DV fixes this by providing transparent, third-party measurement across all channels. Their success in high-growth areas like Connected TV (CTV) is a perfect example, where Media Transactions Measured (MTM) for CTV increased by a robust 30% in Q3 2025. This growth shows that advertisers are willing to invest more in a channel when a trusted, independent platform can verify the quality and delivery of their ads.

For the full fiscal year 2025, the company expects revenue growth of approximately 14%, and they raised their Adjusted EBITDA margin guidance to approximately 33%. This financial strength is a direct result of their mission: when you make the market more trustworthy, everyone benefits, and your own business scales. It's a win-win, and a clear signal to investors about the durability of their model. You should expect this focus on transparency to continue driving product innovation and market share gains.

DoubleVerify Holdings, Inc. (DV) Vision Statement

You're looking for the North Star at DoubleVerify Holdings, Inc. (DV), and it's clear: they are shifting from being just a digital media watchdog to becoming a full-service Media Effectiveness Platform (MAP). This isn't just a branding change; it's a strategic pivot to drive performance and measurable outcomes for advertisers, which is where the real money is made.

The vision is to be the indispensable platform that leverages Artificial Intelligence (AI) to ensure superior outcomes for global brands, making the digital ad ecosystem safer and more profitable for everyone. They are defintely putting their capital to work to make this happen, as seen by their raised full-year 2025 Adjusted EBITDA margin guidance of approximately 33%, up from the initial 32% target.

Vision Pillar 1: The Media Effectiveness Platform (MAP)

The core of DoubleVerify's future is the Advantage Platform, which expands their value proposition well beyond basic verification. Think of it as moving from just checking the ad's quality to actively optimizing its performance. This platform is central to their strategy, aiming to merge verification, optimization, and attribution into a single, seamless solution.

The commitment to AI is the engine here. They are integrating AI across their tools to enhance contextual understanding and predictive modeling. This focus is already paying off in efficiency: AI verification tools have boosted internal productivity fourfold per labeling engagement, which is how they can scale without massive headcount growth.

• Launch the Advantage Platform: Unify verification, optimization, and attribution.
• Integrate AI: Enhance predictive modeling and algorithmic bidding.
• Drive Productivity: Achieve fourfold boost in labeling efficiency via AI.

Vision Pillar 2: Driving Growth in CTV and Social

The biggest near-term opportunity for DoubleVerify is in high-growth channels, specifically Connected TV (CTV) and social media. Their stated medium-term goal is to have revenue from these areas, plus AI, account for over 50% of their total business. That's a huge shift, and you can see the momentum building in the 2025 numbers.

For example, in Q3 2025, their Media Transactions Measured (MTM) for CTV increased by 30% year-over-year. On the social side, Meta alone contributes an annual contract value of approximately $40 million. The launch of new solutions like Authentic Advantage for YouTube and Meta PreScreen shows they are actively building the products to capture this market share. It's a smart, focused play on where ad dollars are flowing.

Mission: Building Trust and Transparency

While the vision is about effectiveness, the mission remains foundational: to build a better advertising industry. This means helping brands succeed by giving them clarity and confidence in their digital investment. The work is vital because it reduces the prevalence of harmful elements like fraud and hate speech in the digital world.

This mission translates directly to financial stability. A strong Gross Revenue Retention rate of over 95% in the third quarter of 2025 shows that advertisers trust DoubleVerify enough to stick around, and the net revenue retention rate of 112% for the first three quarters confirms they are also spending more. Trust is the foundation of a recurring revenue business. For a deeper dive into how these figures impact the bottom line, you should check out Breaking Down DoubleVerify Holdings, Inc. (DV) Financial Health: Key Insights for Investors.

Core Values: The PACT Framework

DoubleVerify's core values are summarized by the acronym PACT, which acts as the operating manual for achieving their expansive vision. These aren't just posters on the wall; they map to how the company executes its growth strategy and maintains its strong profitability.

• Passion: We Are Driven. Build a better industry by giving brands confidence.
• Accountability: We Do What's Right. Honor privacy and protect data.
• Collaboration: We Deliver Better Together. Be customer passionate; view ourselves as an extension of their team.
• Trailblazing: We Invent A Way. Be confident, bold, and take risks to create new technology.

The 'Trailblazing' value is what you see in the acquisition of firms like Rockerbox for attribution and Scibids for algorithmic bidding, which enhance the Advantage Platform. The 'Accountability' and 'Passion' are what keep their total revenue growth for the full year 2025 on track for approximately 14%, a solid double-digit expansion in a tough ad market. Honestly, a clear PACT makes for a clearer path to profit.

Next Step: Review the Q4 2025 guidance to confirm the full-year revenue target is met, focusing on the revenue mix from CTV and social to track the 'Trailblazing' progress.

DoubleVerify Holdings, Inc. (DV) Core Values

You're looking for a clear read on DoubleVerify Holdings, Inc. (DV)-not just the quarterly numbers, but the DNA that drives them. The company's core values, summarized by the acronym PACT (Passion, Accountability, Collaboration, Trailblazing), aren't just posters on a wall; they're the engine behind their strategic moves and the reason for their continued market presence. We need to see how these values translate into real financial performance and product innovation, especially in a year of transition like 2025.

Honestly, without a strong internal compass, a company in the volatile ad-tech space can easily lose its way. DV's commitment to these four tenets is what allows them to maintain a healthy net revenue retention rate of 112% as of late 2025, meaning existing customers are consistently spending more with them. That's a defintely strong signal.

Passion: We Are Driven

Passion at DoubleVerify is about being driven to build a better, more effective advertising industry for everyone. It's the energy that fuels their expansion from pure verification into a full-funnel media effectiveness platform. This value is directly tied to their growth strategy, which has seen them consistently exceed initial revenue guidance.

Here's the quick math: In the second quarter of 2025, total revenue hit $189.0 million, an increase of 21% year-over-year. That kind of top-line growth doesn't happen without a team deeply invested in their mission. Their passion translates into a focus on high-growth areas, pushing for new solutions in CTV (Connected TV) and Social, which are now critical for global brands.

• Drive growth by expanding product scope.
• Focus on AI to improve client outcomes.
• Build a more transparent ad ecosystem.

The company's full-year 2025 revenue growth guidance was raised to approximately 14% to 15%, a clear indicator that their internal drive is paying off in the market.

Accountability: We Do What's Right

Accountability is the bedrock of trust in an industry plagued by fraud and opaque practices. For DoubleVerify, this means being the independent, transparent guide for advertisers. It's about doing what's right, the right way, which is why their core business remains verification-giving brands confidence in their digital investment.

A concrete example of this is their work in the social media space. They launched Meta pre-screening products in 2025, a crucial step for brand safety on a massive platform. This initiative alone resulted in an impressive 8 to 9 point increase in suitability lift for advertisers, meaning their ads were appearing next to content that better aligned with their brand values. You can't put a price on that kind of brand protection, but it definitely helps secure the $40 million in annual revenue Meta contributes to DV.

If you want to dig deeper into the numbers that support this value, you should check out Breaking Down DoubleVerify Holdings, Inc. (DV) Financial Health: Key Insights for Investors.

Collaboration: We Deliver Better Together

This value is all about partnership, both internally and with their customers. Collaboration means integrating their products to offer a seamless solution (what they call 'product stacking') and working closely with the world's largest advertisers and platforms. It's not just about selling a product; it's about solving a problem together.

Their success in 2025 shows this value in action. By Q2 2025, 70% of their Top 500 customers were using their Authentic Brand Suitability (ABS) product, up from 65% in the same quarter last year. This adoption rate proves that customers see the value in consolidating their verification and optimization tools with a single, trusted partner. Plus, the integration of their Scibids AI technology into their offerings demonstrates a commitment to making things easier and more efficient for clients. On average, the optimization they provide saves an advertiser an estimated $4 for every $1 spent on the service, which is a powerful incentive for collaboration.

Trailblazing: We Invent a Way

Trailblazing is DoubleVerify's commitment to innovation and being first-to-market in new channels and with new technologies. They aren't waiting for the industry to catch up; they're building the future of media measurement. This is where their investments in AI and new platform capabilities really shine.

The launch of the Media AdVantage Platform (MAP) around mid-year 2025 was a major step, moving them beyond verification into optimization and performance measurement (or outcomes). This platform strategy is designed to capture a much larger addressable market. Furthermore, their focus on CTV is paying off, with Media Transactions Measured (MTM) for CTV increasing by a staggering 45% in Q2 2025. They also launched DV Authentic Attention® for Social on Snap, bringing granular attention measurement to a key social platform, which is a true trailblazing move.

They're also leveraging acquisitions like Rockerbox, which is on track to contribute approximately $8 million to their full-year 2025 revenue, to accelerate their move into the outcomes space. You have to invent a way to stay ahead in ad-tech.