Mission Statement, Vision, & Core Values of Freedom Holding Corp. (FRHC)

Mission Statement, Vision, & Core Values of Freedom Holding Corp. (FRHC)

KZ | Financial Services | Financial - Capital Markets | NASDAQ

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Freedom Holding Corp. (FRHC) is not just a brokerage; it's a rapidly expanding financial ecosystem that hit $2.05 billion in revenue for fiscal year 2025, so understanding its Mission Statement, Vision, and Core Values is defintely key to analyzing its future trajectory. You see the topline growth-revenue up 23% and total assets at $9.9 billion-but what strategic principles are driving the leap from 530,000 to over 683,000 brokerage accounts in a single year? Do these core beliefs, which focus on democratizing access to capital markets, truly support the company's aggressive expansion into new services, and what does that mean for your investment thesis?

Freedom Holding Corp. (FRHC) Overview

If you're looking for growth in emerging markets, you need to understand Freedom Holding Corp. (FRHC). This diversified financial services holding company has rapidly expanded from its roots in Central Asia and Eastern Europe to operate across 22 countries, building a powerful fintech ecosystem that goes beyond traditional brokerage.

The company's core business is a broad suite of financial services, including retail securities brokerage, investment banking, underwriting, and consumer banking through its subsidiary, Freedom Bank KZ. They are also heavily invested in their digital ecosystem, including the Freedom SuperApp, which integrates brokerage, banking, and insurance services with lifestyle offerings like e-commerce and ticketing. This strategy is clearly paying off on the top line; for the fiscal year ended March 31, 2025, Freedom Holding Corp. reported total revenue of $2.05 billion, a strong 23% jump from the prior year. That's defintely a statement of intent.

Here's a quick look at their core product areas:

  • Brokerage & Investment: Securities trading, research, and investment banking.
  • Banking: Consumer banking and an expanded loan portfolio via Freedom Bank KZ.
  • Insurance: Pension annuity and accident insurance products.
  • Digital Ecosystem: The Freedom SuperApp, integrating finance with telecom and lifestyle services.

Mapping the Latest Financial Performance (1H FY2026)

The most recent data, covering the first half of fiscal year 2026 (1H FY2026) ended September 30, 2025, shows continued, albeit more deliberate, growth. The company is in an active investment phase, which is impacting the bottom line but setting up future scale. Total revenue for this six-month period hit $1.06 billion, demonstrating a consistent run rate of over a billion dollars per half-year, which is solid.

To be fair, net income was $69.1 million for the half-year, resulting in diluted earnings per share (EPS) of $1.13. This reflects a conscious strategic decision to ramp up spending to build out their digital infrastructure and expand capacity across key business lines. What this estimate hides is the massive operational growth underneath the investment. For instance, the total customer base across all business lines reached 6.2 million clients worldwide as of September 30, 2025. That's a huge pool of people to cross-sell into.

The growth in their core segments for the full fiscal year 2025 was particularly explosive in a few areas:

  • Insurance Underwriting Income: Soared 134% to $617.6 million.
  • Brokerage Services Income: Increased 29% to $430.1 million, driven by a growing retail customer base.
  • Fee and Commission Income: Rose 15% overall to $505.0 million.

A Leader in the Diversified Fintech Space

Freedom Holding Corp. is no longer just a regional player; it's one of the most dynamic, diversified financial technology groups in the world. Their inclusion in the prestigious Russell 3000® Index, effective in June 2025, signaled to the US market that this is a company with significant scale and influence. The market agrees, as their capitalization surpassed $10 billion in May 2025, a twelve-fold increase since their Nasdaq IPO in 2019. That's a serious growth trajectory.

The total assets on the balance sheet stood at $10.3 billion as of September 30, 2025, which provides a strong foundation for their aggressive expansion strategy across banking, brokerage, and the new telecom ventures. They are transitioning from a collection of financial products to a unified, technology-driven ecosystem. If you want to understand the drivers behind this success-who's investing and why-you need to dig deeper. Exploring Freedom Holding Corp. (FRHC) Investor Profile: Who's Buying and Why?

Freedom Holding Corp. (FRHC) Mission Statement

You're looking for the bedrock of Freedom Holding Corp.'s strategy, the principles that tie its diverse financial ecosystem together, and that all starts with the mission. The company's mission statement is clear and actionable: to provide access to financial markets and investment opportunities through innovative technology and exceptional service. This isn't just corporate fluff; it's the blueprint that drove their top-line growth to a massive $2.05 billion in revenue for the fiscal year 2025. That's a 23% increase year-over-year, so defintely pay attention to how they execute on this.

A mission statement like this is the ultimate guide for capital allocation and operational focus. For a multinational diversified financial services holding company like Freedom Holding Corp., operating in 22 countries, it's crucial. It tells you exactly where they are placing their bets: on technology-driven expansion and a client-first approach, which is a smart move in a competitive global market. The three core components of this mission-Technology, Service, and Access-are what we need to break down to understand the near-term opportunities and risks.

Core Component 1: Innovative Technology and the Digital Ecosystem

The first pillar is technology, and this is where the real investment is happening. Freedom Holding Corp. isn't just digitizing old processes; they are building a unified digital ecosystem centered on their flagship Freedom SuperApp. The CEO, Timur Turlov, has been vocal about this shift, stating they are 'transitioning from a collection of financial products to a unified ecosystem.'

Here's the quick math on their commitment: The company significantly increased its investment in the growth and development of its fintech ecosystem in the first quarter of fiscal year 2025, allocating $409 million, which was a 77% increase over the same period last year. This push is directly aimed at scaling their platform and integrating everything from brokerage to banking and insurance into one seamless experience. This focus is a clear opportunity for investors, but it also carries the near-term risk of high development expenses, which contributed to a lower net income of $84.5 million in fiscal year 2025, compared to the prior year.

  • Invest in AI infrastructure for better personalization.
  • Integrate banking, brokerage, and insurance services.
  • Expand the SuperApp's monthly active user base.

Core Component 2: Exceptional Service and Client Empowerment

You can't talk about 'exceptional service' without looking at customer growth, and the numbers here are compelling. The company's focus on a unified, easy-to-use platform is clearly resonating with retail clients. The total number of brokerage customers surged to 683,000 at the end of fiscal year 2025, a 29% year-on-year increase. That's a powerful sign of market acceptance.

Also, the banking segment, primarily through Freedom Bank KZ, saw its customer base more than double, reaching approximately 2.5 million clients as of March 31, 2025. This kind of explosive customer acquisition is the best evidence of a service model that works, especially when you consider their ESG-oriented investments, which totaled $57.6 million in the 2025 financial year, supporting education and community-a subtle but important part of their long-term service philosophy. If you want to dive deeper into who is driving this growth, you should read Exploring Freedom Holding Corp. (FRHC) Investor Profile: Who's Buying and Why?

Core Component 3: Access to Financial Markets and Investment Opportunities

The final pillar is about delivering on the promise of access, and Freedom Holding Corp. is doing this through aggressive product diversification and geographic expansion. The goal is to be a one-stop-shop for a wide spectrum of financial needs, not just a brokerage. This strategy is paying off in their non-brokerage segments.

The insurance segment, for instance, was a stellar performer in fiscal year 2025, with underwriting income skyrocketing to $617.6 million, a massive 134% increase from the prior year. This growth, driven by pension annuity and accident insurance products, shows a successful expansion beyond their core brokerage roots. The core brokerage business itself remained strong, generating $505.0 million in fee and commission income, a 15% increase, proving that the foundation is still solid while they build out the rest of the house. The risk here is managing the complexity of diverse, rapidly growing business lines across 22 different regulatory environments. You can't be everywhere at once without stretching your compliance team thin. But for now, the growth is outpacing the complexity. The total assets of $9.9 billion as of March 31, 2025, also reflect the scale of their expanding footprint.

Freedom Holding Corp. (FRHC) Vision Statement

You need a clear picture of what drives Freedom Holding Corp. (FRHC) beyond the quarterly numbers, and their vision is the map. The core takeaway is this: FRHC is transitioning from a diversified financial firm to an integrated, tech-enabled digital ecosystem-a strategy that drove their total revenue to $2.05 billion in fiscal year 2025.

This vision isn't just a slogan; it's a direct action plan focused on three pillars: democratizing access to capital, building a seamless digital ecosystem, and maintaining rigorous governance. The near-term risks, like the cost of this aggressive digital build-out, are real, but the opportunity for scale is massive, as evidenced by their total assets growing to $9.9 billion as of March 31, 2025.

Democratizing Access to Capital Markets

The first component of the vision is a commitment to democratizing access to capital markets, primarily across Central Asia and emerging markets. This means making sophisticated financial tools, which were once only for the wealthy or institutional players, available to the everyday retail investor. It's a huge market opportunity, and they are executing on it.

The proof is in the customer count: the number of retail brokerage accounts surged by a defintely strong 29% year-on-year, reaching 683,000 by the end of fiscal 2025. This growth fuels their core business, pushing fee and commission income up 15% to $505.0 million for the year. To be fair, this is a long-term play that requires constant education and localized service, but the initial traction shows the demand is there.

  • Expand market reach beyond traditional finance.
  • Simplify complex investment products for retail clients.
  • Drive brokerage account growth in emerging regions.

The Tech-Enabled, AI-Driven Digital Ecosystem

The second, and perhaps most critical, element is the vision of a unified, tech-enabled, AI-driven digital services ecosystem. This is where FRHC is putting its capital to work. They are moving past being a collection of siloed businesses-brokerage, banking, insurance-to an integrated platform, exemplified by their SuperApp, which surpassed 2 million users as of November 2025.

This ecosystem strategy is about capturing the entire customer wallet. Here's the quick math: the insurance segment's underwriting income exploded by 134% to $617.6 million in fiscal 2025, showing the power of cross-selling services within a single platform. The goal is to use Artificial Intelligence (AI) to connect these services seamlessly, making it easier for a banking customer to also become a brokerage or insurance client. You can read more about the company's foundational strategy here: Freedom Holding Corp. (FRHC): History, Ownership, Mission, How It Works & Makes Money.

Transparency, Governance, and ESG Commitment

The final pillar, the operating ethos, centers on transparency, rigorous information management, and corporate governance. For a firm growing so rapidly across diverse and sometimes challenging international jurisdictions, this is non-negotiable. Being listed on NASDAQ and regulated by the U.S. Securities and Exchange Commission (SEC) forces a high standard, which is a competitive advantage.

Also, their commitment to Environmental, Social, and Governance (ESG) is a clear part of their long-term value creation. In fiscal year 2025, the total external ESG-oriented investments amounted to $57.6 million (27.87 billion tenge), with a significant portion allocated to education and AI technology infrastructure. This isn't just philanthropy; it's a strategic investment in the future talent and stability of the regions where they operate, which ultimately supports their entire business model.

Freedom Holding Corp. (FRHC) Core Values

You're looking for the bedrock principles that drive a financial giant like Freedom Holding Corp., and that's a smart move. Understanding the core values-what a company actually prioritizes-gives you a clearer view of its risk profile and long-term strategy than any income statement alone. The core ethos here boils down to a few critical areas: tech-driven Innovation, unwavering Integrity, and a deep commitment to Client Focus and community.

For a company that grew its revenue to $2.05 billion in fiscal year 2025, a 23% jump from the prior year, their values aren't just posters on a wall; they are the operational blueprint. Here's a look at how those values translated into concrete actions and financial results through the 2025 fiscal period and into late 2025.

Innovation and the Digital Ecosystem

Innovation, for Freedom Holding Corp., isn't about incremental upgrades; it's about building a fully integrated digital ecosystem. They see a future where banking, brokerage, insurance, and even lifestyle services all live in one place-a SuperApp. This is a game-changer, defintely.

The vision is clear: connect everything on a single, seamless platform. This commitment is evident in their aggressive investment in Artificial Intelligence (AI) infrastructure. In late 2025, the company partnered with global technology leaders to announce a plan for a $2 billion Sovereign AI Hub. This massive investment isn't just a headline; it's a foundational move to integrate AI across their operations, from client servicing to risk management, which will shape their margins for years to come. Here's the quick math: they allocated $2.73 million (1.32 billion tenge) just for building an AI facility at SDU University, showing a direct link between their capital spending and their core value of technological advancement.

  • Launch the SuperApp, surpassing 2 million users.
  • Invest in AI infrastructure for future scale.
  • Acquire Wallet Solutions for $1.9 million to expand digital fintech.

Integrity and Centralized Compliance

In the financial world, trust is your most valuable asset, and Integrity is the only way to earn it. Freedom Holding Corp. has focused on maturing its governance model, moving from fragmented control functions to a unified, centralized compliance system across its subsidiaries in 22 countries. This is crucial for a rapidly growing, multi-national firm.

This focus on ethical conduct and transparency was recognized in mid-2025 when S&P Global Ratings revised the outlook for several subsidiaries to positive. The rationale specifically highlighted the company's 'substantial achievements in establishing consolidated risk management and compliance.' Honest to goodness, a positive outlook from a major ratings agency based on compliance improvements is a powerful signal to the market. The company's Code of Ethics and Business Conduct and its Whistleblowing Policy apply worldwide, reinforcing their commitment to the highest standards of accountability, which is the cornerstone of sustainable success.

Client Focus and Market Access

The mission has always been to democratize access to capital markets, and the numbers show they are executing on that. Client Focus means more than just good service; it means constantly expanding the reach and utility of the platform. The firm's total customer base has exploded, reaching 6.1 million clients worldwide as of September 30, 2025.

Specifically, the retail brokerage segment is a clear indicator of this value in action. Brokerage customers grew by over 29% year-on-year, from 530,000 to 683,000 by the end of fiscal 2025. This growth drove fee and commission income to $505 million for the fiscal year. This expansion, coupled with the integrated SuperApp, shows a clear strategy: make it easier for more people to invest, bank, and manage insurance in one place. You can see how this client-centric growth model is attracting attention in Exploring Freedom Holding Corp. (FRHC) Investor Profile: Who's Buying and Why?

Community and Social Responsibility (ESG)

A global financial group must be a good corporate citizen, and Freedom Holding Corp. has integrated this responsibility into its growth philosophy. Their external ESG-oriented investments for the 2025 financial year totaled $57.6 million (27.87 billion tenge), which is a concrete commitment to the communities where they operate.

These aren't abstract donations; they are targeted investments in long-term regional stability and growth. For example, they allocated $6.01 million (2.9 billion tenge) for flood relief and social infrastructure in 2025. Plus, they continue to support education and technology, with a focus on developing local talent. This is about building a stronger region, not just a bigger company.

  • Invested $57.6 million in external ESG projects.
  • Allocated $6.01 million for flood relief and infrastructure.
  • Supported education initiatives like the Freedom Fintech Bootcamp.

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