Freedom Holding Corp. (FRHC): ANSOFF MATRIX [Dec-2025 Updated]

Honestly, you need a clear map for Freedom Holding Corp. (FRHC) to turn its $2.05 billion in FY2025 revenue and $9.9 billion in assets into the next phase of growth. As an analyst, I find the Ansoff Matrix cuts right to the chase, showing you the exact playbook-from aggressively capturing more market share in Kazakhstan to the bold diversification move with their telecom arm following the Astel Group acquisition. We're breaking down the four paths below, so you can see precisely where the near-term wins and the long-term bets lie.

Freedom Holding Corp. (FRHC) - Ansoff Matrix: Market Penetration

Targeting existing markets with existing products means driving deeper usage across the Freedom Holding Corp. ecosystem.

The Freedom SuperApp averaged 183,000 daily active users (DAU) within its first year of launch, a key metric for market penetration efforts. The strategy calls for pushing this past 183,000 through targeted cashback incentives.

Cross-selling is a major lever here. As of March 31, 2025, Freedom Bank KZ served approximately 2,515,000 bank customers. The goal is to convert a portion of these banking clients into active brokerage users to boost commission income, which already reached $505 million in FY2025, a 15% increase year-over-year.

Interest income is another area for penetration focus. Interest income for the full fiscal year 2025 stood at $864.5 million. A specific action is offering competitive margin lending rates, noting that margin loan interest already increased by 21% in FY2025.

The insurance segment showed massive growth, with underwriting income reaching $617.6 million for fiscal 2025, representing a 134% increase. Deepening market share in Kazakhstan by promoting pension and accident products directly contributed to this $617.6 million figure.

The plan involves a defintely aggressive digital marketing campaign to convert the existing insurance base into brokerage users. The insurance customer base stood at 1,170,000 as of March 31, 2025. The target for conversion is the active brokerage user base, which surpassed 151,000 in FY2025.

Here's the quick math on the key metrics driving this market penetration strategy for Freedom Holding Corp. in FY2025:

The actions planned for Market Penetration focus on leveraging existing customer pools:

• Drive Freedom SuperApp DAU past 183,000.
• Cross-sell brokerage to the 2,515,000 Freedom Bank KZ customers.
• Increase interest income from a base of $864.5 million.
• Promote pension and accident products to grow underwriting income from $617.6 million.
• Convert insurance clients to brokerage users.

The insurance segment saw a significant increase in customer count, growing from 534,000 to 1,170,000 during the fiscal year.

Brokerage customer metrics for FY2025 include:

• Total retail brokerage accounts: 683,000.
• Active brokerage accounts: surpassed 151,000.

The total customer base across all segments showed growth, with banking clients reaching 2.5 million as of March 31, 2025.

Freedom Holding Corp. (FRHC) - Ansoff Matrix: Market Development

You're looking at how Freedom Holding Corp. takes its existing ecosystem-the Freedom SuperApp, Freedom Bank KZ, and Freedom Capital Markets-and pushes it into new territories or client segments. This is Market Development in action, and we have some solid numbers from their Fiscal Year 2025 reporting to ground this strategy.

Freedom Holding Corp. currently has a presence across 22 countries as of their Fiscal Year 2025 filings. The core of their expansion strategy involves pushing the full Freedom SuperApp ecosystem, which integrates investing, banking, insurance, and lifestyle services, into new European Union markets beyond their established footprint, which includes Cyprus as an operational base.

The institutional push targets the United States and Europe with investment banking and underwriting services, offered through Freedom Capital Markets in the U.S. While specific institutional revenue for these regions isn't broken out, the overall financial scale suggests a platform ready for larger flows. For instance, the company's total assets stood at $9.9 billion as of March 31, 2025, and total revenue for FY2025 was $2.05 billion.

The model established by Freedom Bank KZ is a key asset for regional replication. Freedom Bank KZ itself ranked among the top 10 largest banks in Kazakhstan as of July 2025, with assets totaling 2.2 trillion tenge, which equates to approximately $4.7 billion at that time. The bank's client base grew significantly, reaching 2,515,000 customers by March 31, 2025, up from approximately 904,000 a year prior. The plan involves leveraging this successful model into neighboring Central Asian countries like Uzbekistan, where Freedom Holding Corp. already participates in the Uzbek Republican Currency Exchange and the Republican Stock Exchange of Tashkent.

The inclusion in the Russell 3000® Index is a major catalyst for attracting US-based institutional investors. This inclusion became effective after the U.S. market closed on June 27, 2025. This index measures the performance of the largest 3,019 U.S. companies, representing roughly 98% of the investable U.S. equity market. Funds tracking this index, such as the iShares Russell 3000 ETF (IWV) and the Vanguard Russell 3000 ETF (VTHR), collectively manage more than $18 billion in assets. This recognition followed Freedom Holding Corp.'s market capitalization surpassing $10 billion in May 2025, eventually reaching $11 billion in 2025.

Here are some key financial metrics from the Fiscal Year 2025 that underpin this market development strategy:

The growth in the client base across core segments provides the necessary scale to support new market entries:

• Brokerage Accounts (end of FY2025): 683,000
• Freedom Bank KZ Customers (March 31, 2025): 2,515,000
• Insurance Customers (March 31, 2025): 1.17 million

The company's investment in its digital infrastructure, which supports the SuperApp, is substantial. For example, the acquisition of Astel Group Ltd. on April 30, 2025, cost $22.6 million as part of the broader digital ecosystem build-out.

Freedom Holding Corp. (FRHC) - Ansoff Matrix: Product Development

You're looking at how Freedom Holding Corp. can build new offerings on its existing customer base, which is the core of Product Development in the Ansoff Matrix. This means taking what you have-the existing client relationships-and layering on new, higher-value services.

For the AI-driven personalized financial planning and robo-advisory features on the Freedom24 platform, the investment in the underlying technology is already substantial. Freedom Holding Corp. announced an agreement to develop a $2 billion Sovereign AI Hub in Kazakhstan. The company's total revenue for fiscal year 2025 was $2.05 billion.

When you consider introducing specialized lending products, like digital mortgages or SME loans, you are targeting the existing banking customer base. As of March 31, 2025, Freedom Bank KZ subsidiary had approximately 2,515,000 bank customers. By the end of the first quarter of fiscal year 2026, that number grew to 2,927,000 banking clients as of June 30, 2025. Interest income from margin and customer loans contributed to a total interest income of $864.5 million in fiscal year 2025.

Developing new, high-margin life and health insurance products beyond the current annuity and accident offerings leverages a segment already showing massive growth. Insurance underwriting income for fiscal year 2025 reached $617.6 million, a 134% increase year-on-year. The number of insurance customers grew from 534,000 to 1,170,000 during fiscal year 2025. As of June 30, 2025, total insurance clients stood at 1,396,000.

The launch of a proprietary exchange-traded fund (ETF) or mutual fund family would target the brokerage client base. Fee and commission income for fiscal year 2025 was $505.0 million. Retail brokerage customers grew to 683,000 by the end of fiscal year 2025, and this base expanded further to 725,000 total retail brokerage clients as of June 30, 2025.

For a dedicated digital asset custody and trading service within the SuperApp, you look at the existing digital adoption metrics. The Freedom SuperApp surpassed 1 million monthly active users and 183,000 daily active users within its first year, which began in April 2024. Overall, total customers across all segments reached 5.3 million as of June 30, 2025.

Here's a quick look at the customer base you are developing these new products for:

The existing revenue streams that would support these new product investments include:

• Total Revenue (FY2025): $2.05 billion
• Insurance Underwriting Income (FY2025): $617.6 million
• Fee and Commission Income (FY2025): $505.0 million

The expansion into digital asset custody would be a new product line, but the existing digital platform shows traction:

• Freedom SuperApp Monthly Active Users: 1 million
• Freedom SuperApp Daily Active Users: 183,000

For the lending expansion, the existing loan portfolio performance is relevant:

• Margin loan interest increased by 21% in FY2025
• Interest from customer loans grew by 18% in FY2025

If the proprietary fund launch is tied to the brokerage segment, consider the revenue growth drivers:

• Brokerage revenue increased by 29% in Q3 FY2025
• Income from brokerage services reached $430.1 million in FY2025

Finance: draft a projected revenue contribution model for a new proprietary ETF based on the $430.1 million brokerage income from FY2025.

Freedom Holding Corp. (FRHC) - Ansoff Matrix: Diversification

Freedom Holding Corp. is pushing diversification by integrating telecom, media, and e-commerce into its core financial services structure.

Rapidly expand Freedom Telecom's B2B and B2G services across Kazakhstan following the \$22.6 million Astel Group acquisition. Freedom Telecom completed the purchase of Astel Group Ltd. on April 30, 2025, for a total purchase price of \$22.6 million. Astel Group Ltd. is a major independent fixed-line operator providing telecommunications services in the B2G and B2B segments. The preliminary fair value of Astel Group Ltd.'s net assets as of the acquisition date was \$20,604 thousand.

Invest in new media and content platforms to complement the telecom infrastructure and drive SuperApp engagement. The business units, which include lifestyle and telecoms businesses, contributed \$36.9 million in revenue for the first quarter of fiscal year 2026, ended June 30, 2025. This growth reflects the ongoing development of platforms like Arbuz.kz, Freedom Ticketon, Aviata, and Freedom Telecom.

Enter the e-commerce logistics and fulfillment market by scaling up the Arbuz.kz platform into new regions. The e-commerce platform Arbuz.kz is cited as a key contributor to the growth in the 'Other' segment. The 'Other' segment, which covers lifestyle, telecom, and payment services, saw its revenue increase by 72% in fiscal year 2025, reaching \$144 million.

Acquire a regional payment processor in a new market like Turkey or the UAE to expand the 'Other' segment revenue, which grew 72% in FY2025. The 'Other' segment revenue reached \$144 million in fiscal year 2025, marking a 72% year-on-year increase. Freedom Holding Corp.'s total revenue for fiscal year 2025 was \$2.05 billion, a 23% increase from the \$1.67 billion reported in fiscal year 2024. Total assets stood at \$9.9 billion as of March 31, 2025.

Fund fintech research and development through the new SDU University AI facility, a \$2.73 million investment, to incubate non-financial ventures. For the 2025 financial year, 1.32 billion tenge, equivalent to \$2.73 million, was allocated for the construction and equipping of a new artificial intelligence facility at SDU University. This facility is intended to be a center for research in fintech, AI, and digital technologies.

Here's the quick math on the key diversification investments and results from the latest reported periods:

The expansion strategy is supported by growth in other areas, which provides the capital base for these non-core moves. You can see the scale of the overall business in the following operational metrics:

• Brokerage customers reached 776,000 as of September 30, 2025.
• Banking customers more than doubled to 2.5 million as of March 31, 2025.
• Insurance customers reached 1.17 million as of March 31, 2025.
• Insurance underwriting income grew 134% to \$617.6 million in FY2025.

Finance: draft 13-week cash view by Friday.