Mission Statement, Vision, & Core Values of Futu Holdings Limited (FUTU)

When a fintech company like Futu Holdings Limited is delivering massive Q3 2025 results-like $822.9 million in revenue and a non-GAAP adjusted net income of $425.7 million-you have to ask what foundational principles are driving that kind of growth. With total client assets now standing at a staggering $159.5 billion as of September 30, 2025, their mission to make investing easier defintely seems to be working, but what's the long-term vision behind the numbers? Do you know the core values that guide their technology-first approach, and how those values map to their global expansion strategy?

Futu Holdings Limited (FUTU) Overview

You need a clear picture of Futu Holdings Limited, and the direct takeaway is that this fintech powerhouse is driving massive growth by simplifying global investing for millions, evidenced by its latest quarterly revenue surge.

Futu Holdings Limited was founded in 2012 by Leaf Hua Li, a former executive at Tencent, which remains a key investor in the company. The firm went public on Nasdaq on March 8, 2019, quickly establishing itself as a tech-driven digital brokerage and wealth management platform across multiple global markets. Its core offering is delivered through its proprietary one-stop digital platforms, Futubull and Moomoo.

The company's services span across several pillars of financial services, making it a comprehensive platform for a diverse spectrum of investors. This includes trading and clearing services for stocks, options, ETFs, and even crypto in markets like the US, Hong Kong, Singapore, and Australia. Plus, they offer Futu Money Plus for wealth management, providing access to mutual funds and bonds for global asset allocation, and Futu I&E for corporate services like Employee Stock Ownership Plan (ESOP) solutions.

For the third quarter of 2025 alone, the company's total revenues hit US$822.9 million, a clear indicator of its expanding global footprint and strong client engagement. To be fair, that's a lot of sales for a single quarter.

• Trade US, HK, and global stocks.
• Access wealth management products.
• Use advanced AI-driven tools.

Q3 2025 Financial Performance and Growth Drivers

The third quarter of 2025 saw a record-breaking performance, showing that Futu Holdings Limited's strategy of global expansion and product innovation is defintely paying off. Total revenues for the quarter ending September 30, 2025, soared to HK$6.4029 billion (US$822.9 million), representing an 86.3% year-over-year increase. This kind of growth is what separates the market leaders from the rest.

The surge in revenue was directly tied to core business activities. Brokerage Commission & Handling Charge Income, which is the purest form of main product sales, reached HK$2.9 billion, up a massive 91% from the same period in 2024. Also, interest income-primarily from margin financing and client idle cash-hit HK$3 billion, showing a 79% year-over-year increase. Here's the quick math: these two segments account for the vast majority of the quarter's revenue, demonstrating high demand for both trading services and leveraged positions.

Beyond revenue, profitability metrics were stellar. Non-GAAP adjusted net income jumped 136.9% year-over-year to US$425.7 million. The company added 254 thousand net new funded accounts in Q3 2025, bringing the total number of funded accounts to 3.13 million, a 42.6% increase year-over-year. Total client assets also saw a huge leap, increasing 78.9% year-over-year to HK$1.24 trillion (US$159.5 billion) as of September 30, 2025. Market growth was particularly strong in Hong Kong and Malaysia, confirming the success of their localized approach.

Futu Holdings Limited as an Industry Leader

Futu Holdings Limited is not just growing; it's cementing its position as a global leader in the tech-driven online brokerage and wealth management space. The sheer scale of its operations-with a total trading volume of HK$3.90 trillion (US$501.3 billion) in Q3 2025, up 104.8% year-over-year-puts it in a league of its own. That volume is driven by a massive user base of 28.2 million registered users.

Its success hinges on a commitment to a superior, integrated user experience and a rapid globalization strategy. The platform has expanded into eight markets, including the US, Singapore, Australia, Japan, Canada, Malaysia, and New Zealand (launched May 2025), leveraging its technology to win paying clients from traditional brokerages. They're building an ecosystem, not just an app.

The combination of a robust, licensed brokerage business, a rapidly scaling wealth management arm, and a sophisticated corporate services division makes Futu Holdings Limited a dynamic force. This consistent, multi-faceted growth is why we view the company as a true leader in democratizing global investing. To understand the foundational elements that drive this success, including the company's history and core strategy, you should read more here: Futu Holdings Limited (FUTU): History, Ownership, Mission, How It Works & Makes Money

Futu Holdings Limited (FUTU) Mission Statement

You're looking for the bedrock of a high-growth fintech company, and for Futu Holdings Limited, that foundation is clear: their mission statement acts as a definitive compass for every strategic move. The mission is simple, direct, and powerful: Breaking Down Futu Holdings Limited (FUTU) Financial Health: Key Insights for Investors, Making investing easier and not alone. This isn't corporate fluff; it's a mandate to dismantle the complexity and isolation that has historically plagued the brokerage industry.

A mission like this is critical because it directly maps to the company's explosive operational growth. As of September 30, 2025, Futu reported a total of over 3.13 million funded accounts, marking a massive 42.6% year-over-year increase. That kind of client acquisition doesn't happen without a product that genuinely makes a difficult process easier. The mission is the 'why' behind the numbers, driving client loyalty and attracting over 254 thousand net new funded accounts in Q3 2025 alone.

Component 1: Making Investing Easier (User-Centricity and Product Experience)

The first core component, 'Making investing easier,' directly translates into Futu's relentless focus on its proprietary platforms, Futubull and Moomoo. This means prioritizing the product experience and putting users first. The goal is to strip away the friction points-the confusing forms, the slow execution, and the opaque pricing-that turn many people off from investing.

The proof is in the platform's adoption and retention. Futu's Q3 2025 funded account quarterly retention rate stayed well above 98%, which is a testament to strong client loyalty and a product that just works. They are defintely not just acquiring clients; they are keeping them. Here's the quick math: a high retention rate on a growing base of 3.1 million funded accounts means massive compounding returns on their user-centric design investment.

• Prioritize mobile-first design for seamless trading.
• Offer intuitive tools like the recently launched Futubull AI.
• Simplify access to global markets from a single app.

Component 2: Empowering Finance with Technology (The Digital Platform Advantage)

The second pillar that underpins the mission is the commitment to 'Empowering finance with technology.' This isn't just about having an app; it's about building an agile, stable, scalable, and secure platform that can handle massive trading volumes. Technology is the engine that allows them to deliver the 'easier' part of the mission with precision.

The financial results show this technological infrastructure is handling serious scale. Total trading volume in Q3 2025 surged to a record US$501.2 billion (HK$3.90 trillion), representing a 104.8% increase year-over-year. That kind of volume surge-driven by U.S. stocks at HK$2.60 trillion and Hong Kong stocks at HK$1.19 trillion-requires a robust, low-latency system that traditional brokers simply cannot match. Their tech is a competitive moat.

Component 3: Not Alone (Global Connectivity and Financial Community)

The 'not alone' part of the mission speaks to the social and global aspect of investing, which is a key differentiator for Futu. This component is about connecting investors with opportunities globally and fostering a financial ecosystem where users can share insights and knowledge.

This commitment is evident in their global expansion and market influence. In the first half of 2025 (H1 2025), Futu acted as an underwriter for 19 Hong Kong-listed companies, cementing their role in bringing new opportunities to their client base. Furthermore, the platform is a significant source of liquidity for new listings; 40 companies saw over 20% of their total public subscription proceeds come through Futu in H1 2025. This means their community is actively and influentially participating in global capital markets, proving that their users are definitely 'not alone' in their investment journey.

Futu Holdings Limited (FUTU) Vision Statement

The core takeaway for Futu Holdings Limited is simple: their vision is to evolve from a leading digital brokerage into an influential, global financial ecosystem, and their mission is to make investing easier and truly collaborative for everyone. This ambition is backed by concrete growth, with total client assets surging to a massive HK$1.24 trillion as of September 30, 2025, a clear sign their strategy is working.

You need to look past the buzzwords and see how their strategic intent maps to their financial performance. The company's vision isn't just a poster on the wall; it's a blueprint for global expansion and product diversification, which is why their total revenues for the first nine months of 2025 reached an impressive HK$16,408.43 million.

Vision: Becoming an Influential Global Financial Services Platform

Futu's vision is to become a globally recognized and influential financial services platform, a goal they pursue by building a comprehensive financial ecosystem to support investors at every level. This is a smart, three-part strategy: expand geographically, build a full suite of products, and then pool global capital. You can see this playing out in the numbers.

The firm's total number of funded accounts hit 3,131,450 by the end of Q3 2025, an increase of 42.6% year-over-year, which shows a defintely successful international push. What this estimate hides is the fact that over half of their total funded accounts now come from clients outside of Futu Securities Hong Kong, a key milestone for their globalization strategy.

The wealth management side, often called Futu Money Plus, is a critical part of this ecosystem vision, moving beyond just brokerage. Total client assets in wealth management grew by over 104.4% year-over-year to HK$163.2 billion in Q2 2025, demonstrating that clients trust them with more than just trading. That's a huge vote of confidence in their platform's stability and product range.

• Expand influence to more markets.
• Build a comprehensive financial ecosystem.
• Pool together global capital.

Mission: Making Investing Easier and Not Alone

Their mission is concise: Making investing easier and not alone. The easier part is handled by their technology-their proprietary one-stop digital platforms, Futubull and Moomoo, which simplify complex processes like trading, clearing, and margin financing (borrowing money to buy securities). This focus on user experience is why their net income for the first nine months of 2025 soared to HK$7,947.23 million.

The 'not alone' component is the social aspect, which is unique in the brokerage space. They offer interactive social features and investor education, creating a community of over 28.2 million total users as of September 30, 2025. This community drives engagement, which translates directly to trading volume. Total trading volume for Q3 2025 reached a record HK$3.90 trillion, a 104.8% year-over-year increase. This is a powerful feedback loop.

Here's the quick math: more users in a community means more active traders, and more active traders means higher commission and interest income. This model is a clear competitive advantage, especially when you look at the HK$63.1 billion balance in margin financing and securities lending as of Q3 2025.

You can read more about how this model generates revenue here: Futu Holdings Limited (FUTU): History, Ownership, Mission, How It Works & Makes Money

Core Principles: User-Centricity and Technological Empowerment

Futu's guiding principles, which function as their core values, center on putting users first, prioritizing product experience, and empowering finance with technology. This isn't just corporate speak; it's an operating mandate that explains their high retention rate.

Their funded account quarterly retention rate consistently stays well above 98%, a testament to strong client loyalty that comes from prioritizing the product experience. When a platform is genuinely easy to use and reliable, people stick around. This high retention is the bedrock for their continued financial success.

The 'empowering finance with technology' principle is evident in their rapid product launches, like being the first online broker in Hong Kong to offer principal-protected structured products to retail investors. This innovation keeps them ahead of the competition and ensures they capture new market segments. They move fast, and that's the only way to grow your total revenues by 86.3% year-over-year, as they did in Q3 2025.

Futu Holdings Limited (FUTU) Core Values

You're looking past the stock ticker and the daily price swings, trying to understand the bedrock of a company that's growing this fast. That's smart. For Futu Holdings Limited, their mission is simple: Make investing easier and not alone. Their core values are the engine for that, translating directly into the US$822.9 million in revenue they pulled in during the third quarter of 2025 alone.

The company's strategy isn't about chasing every shiny new thing; it's about a disciplined, three-part focus: technology, the user, and rock-solid integrity. That focus is why their total client assets surged to US$159.5 billion as of September 30, 2025, a 79% jump year-over-year. If you want to know where Futu is headed, look at the principles guiding their decisions today.

Technology and Innovation

In the fintech space, innovation isn't a buzzword; it's a survival mechanism. Futu's commitment to technology is defintely the first thing you notice, and it's quantified by the fact that roughly 60% of their entire workforce is dedicated to research and development. They aren't just buying off-the-shelf software; they are building the future of their platform, Futubull and Moomoo, from the ground up.

This relentless focus on building better tools is what drives their competitive edge. It's a core belief that superior technology creates a superior user experience.

• Launched Futubull AI features to enhance investment analysis.
• Expanded regulated crypto trading services to the U.S. market in June 2025.
• Total trading volume hit a staggering HK$3.90 trillion in Q3 2025.

Here's the quick math: technology drives volume, and volume drives the US$413.5 million in net income they reported for Q3 2025.

User-Centricity

The mission to make investing 'not alone' speaks directly to their user-centric value. For Futu, this means more than just a clean interface; it means building a financial community and actively listening to the people who use the platform every day. They have a flat management structure to ensure frontline feedback-your feedback-reaches the leadership quickly.

This value is demonstrated by the sheer number of people trusting them with their money and their data.

• Total funded accounts reached over 3.1 million as of September 30, 2025.
• The NiuNiu Community, a social feature, is a primary source of new product ideas.
• International expansion has been a priority, with over 50% of total funded accounts coming from outside Hong Kong as of Q2 2025.

The global growth shows they are successfully localizing the product experience for new markets like New Zealand, which launched in May 2025. They want to be the best tool you use, not just another broker.

Integrity and Compliance

You can't be a global financial platform without trust, and trust is built on integrity and strict compliance. For a company operating across multiple jurisdictions, including the U.S., Singapore, and Australia, maintaining a strong regulatory framework (a 'robust framework,' to avoid the cliché) is non-negotiable. This is the value that safeguards your assets.

Futu's commitment to this value is evidenced by the sheer breadth of their regulatory adherence.

• The company and its subsidiaries hold over 100 licenses and qualifications worldwide.
• Futu consolidated Air Star Bank into its financial statements, a move requiring significant regulatory and capital oversight.
• The total client assets of US$159.5 billion is a direct measure of investor confidence in the platform's security and compliance.

Without this foundation of integrity, the rest-the innovation, the growth, the profit-falls apart. It's the least flashy value, but it's the most important. You can dig deeper into the company's history and structure here: Futu Holdings Limited (FUTU): History, Ownership, Mission, How It Works & Makes Money.