Mission Statement, Vision, & Core Values of Hayward Holdings, Inc. (HAYW)

The strategic foundation of Hayward Holdings, Inc. (HAYW)-its Mission, Vision, and Core Values-is defintely more than just corporate language; it's the blueprint that helped drive their robust performance in fiscal year 2025.

You're looking at a company that is guiding for full-year Net Sales between $1.095 billion and $1.110 billion, and that saw a 46% year-over-year jump in Net Income to $24.0 million in Q3 2025 alone, so you have to wonder: how much of that growth is directly tied to their stated commitment to innovation and customer focus?

Do you know how a focus on 'safe, smart, and sustainable solutions'-their Vision-translates into a competitive advantage against market pressures, and what specific actions underpin their Core Values of Customer Focus, Innovation, and Integrity?

Hayward Holdings, Inc. (HAYW) Overview

You're looking for a clear picture of Hayward Holdings, Inc., and the takeaway is simple: the company is a centennial leader in pool technology, positioned for continued growth by focusing on the resilient aftermarket business and smart home integration.

Hayward Holdings, Inc. traces its roots back to 1925, when Irving M. Hayward founded a metal foundry in Hartford, Connecticut. The company celebrated its 100th anniversary in 2025, a testament to its staying power. The real pivot came in 1964 when the company began using thermoplastics (plastic) to manufacture pool equipment, which revolutionized the industry with more affordable and reliable products.

Today, Hayward is a global designer and manufacturer of a vast portfolio of pool and outdoor living technology. Their products span the full spectrum of pool maintenance and enjoyment, from the core mechanicals to advanced automation.

• Design and sell energy-efficient pumps, like the Super Pump®.
• Manufacture filters (Pro™ Series filters) and water treatment systems.
• Offer connected solutions, including the Omni® and SmartPad™ automation systems.

For the full fiscal year 2025, the company expects net sales to fall in the range of $1.095 billion to $1.110 billion, an increase from prior guidance, which shows confidence in their strategic direction.

Strong Q3 2025 Financial Performance

Honesty, the company's third-quarter results for fiscal 2025 were strong, which is defintely a green flag for investors. Hayward Holdings reported net sales of $244.3 million for the quarter ended September 27, 2025, marking a solid 7% increase year-over-year.

This growth wasn't just top-line fluff. Net income surged 46% year-over-year to $24.0 million, and adjusted diluted Earnings Per Share (EPS) rose 27% to $0.14. The quick math here shows a business that is not only selling more but is also managing its costs and pricing effectively.

The gross profit margin expanded by 150 basis points to a robust 51.2%, driven by positive net pricing and operational efficiencies. This margin expansion is a key indicator of pricing power and disciplined manufacturing. Looking at the market segments, the North America segment saw net sales climb 7% to $208.2 million, while the Europe & Rest of World segment grew even faster, rising 11% to $36.1 million. This geographic diversification helps mitigate regional economic risks.

A Leader in Pool and Outdoor Living Technology

You need to know where a company sits in its market, and Hayward Holdings is not just a participant; it's a leader in the global pool and outdoor living technology space. The company's brand is recognized as the #1 products brand among U.S. pool professionals, which is a massive competitive advantage.

Their focus on the aftermarket-the replacement and upgrade of existing pool equipment-provides a resilient, non-discretionary revenue stream, even when new pool construction slows down. Plus, with an estimated North American residential pool market share of around 30%, they have a significant installed base to service. The company's commitment to energy-efficient and more environmentally sustainable offerings, like variable speed pumps, also aligns with secular demand trends in outdoor living.

To understand the depth of their financial health and what drives this success, you should dive into the full analysis: Breaking Down Hayward Holdings, Inc. (HAYW) Financial Health: Key Insights for Investors

Hayward Holdings, Inc. (HAYW) Mission Statement

You're looking for the bedrock of Hayward Holdings, Inc.'s strategy, and honestly, a company's mission statement is where you find the real operating manual. The mission isn't just a marketing blurb; it's the definitive guide for capital allocation, product development, and customer engagement. For Hayward Holdings, Inc., the mission is clear: to deliver exceptional products, outstanding service and innovative solutions to transform the experience of water.

This statement is the engine driving their financial performance. Here's the quick math: the company's focus on the pool aftermarket, which represents approximately 85% of net sales, is a direct result of delivering on this mission, creating a resilient, recurring revenue stream. For the full fiscal year 2025, this focus is expected to translate into net sales of between $1.095 billion and $1.110 billion, a tangible increase from prior guidance. This isn't a growth stock story built on hype; it's a stable business built on executing three core principles that flow directly from their mission.

Exceptional Products: The Quality Foundation

The first pillar of the mission-exceptional products-is about maintaining market leadership through uncompromising quality. In this industry, that means equipment that lasts, is easy to maintain, and is energy-efficient. Hayward Holdings, Inc. holds an estimated 33% market share in the North American residential pool market, which you defintely don't achieve without a reputation for durability.

This commitment is backed by real investment. In the first quarter of fiscal 2025, the company spent $6.0 million on Research, Development, and Engineering (R&D), which is about 3% of net sales for the quarter. That's a healthy reinvestment rate for a mature industry, ensuring their pumps, filters, and heaters meet the highest standards. It's what keeps the installed base happy and drives those crucial aftermarket sales.

• Build durable, long-lasting pool equipment.
• Ensure products are energy-efficient and sustainable.
• Maintain a dominant North American market share.

Outstanding Service: Sustaining the Aftermarket

The second component, outstanding service, is what converts a one-time sale into a decades-long relationship. For a company whose business model heavily relies on the replacement and upgrade cycle of existing pools, this is critical. Good service reduces warranty claims and increases customer loyalty, which directly impacts the bottom line.

The company's dedication to service is evident in their Q3 2025 results, where Net Income increased by a staggering 46% year-over-year to $24.0 million. While sales growth contributed, a significant part of that margin expansion comes from operational excellence and managing customer care efficiently. When you have fewer service issues and a dedicated customer support team, you see lower warranty costs and a stronger Adjusted EBITDA, which is projected to be between $292 million and $297 million for the full year 2025. That's the financial proof that service pays.

Innovative Solutions: Transforming the Water Experience

Finally, the mission calls for innovative solutions to 'transform the experience of water.' This is where Hayward Holdings, Inc. maps its near-term opportunities and hedges against disruption. Innovation here means smart, connected, and sustainable. They are not just selling pool parts; they are selling a fully integrated, automated experience.

A concrete example is their full line of equipment-from pumps to cleaners-all digitally connected through the IoT-enabled SmartPad™. This Internet of Things (IoT) approach allows pool owners to manage their entire system from a single app, which drastically simplifies maintenance. This focus on 'safe, smart and sustainable solutions' is also reflected in their four-pillar sustainability framework: Products, Planet, People, and Principles. This strategic move into technology and sustainability ensures they capture the next generation of pool owners who prioritize automation and eco-friendliness. You can read more about how this focus has shaped the company's history and financial structure here: Hayward Holdings, Inc. (HAYW): History, Ownership, Mission, How It Works & Makes Money.

Hayward Holdings, Inc. (HAYW) Vision Statement

The core takeaway is clear: Hayward Holdings, Inc. is executing on a vision that directly translates into financial outperformance, evidenced by their increased fiscal year 2025 guidance. You're seeing a company whose strategic focus on Hayward Holdings, Inc. (HAYW): History, Ownership, Mission, How It Works & Makes Money-specifically on safe, smart, and sustainable solutions-is driving growth in a resilient aftermarket business.

Hayward Holdings' vision is simple but powerful: to inspire happiness and well-being through safe, smart and sustainable solutions. This isn't just marketing fluff; it's the operational blueprint that helped them lift their full-year 2025 guidance. They now expect Net Sales to land between $1.095 billion and $1.110 billion, and Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) to be between $292 million and $297 million. That's a defintely strong signal that their strategy is working.

Safe Solutions: Prioritizing Peace of Mind

The first pillar of the vision addresses a fundamental need: pool safety. Hayward Holdings' mission is to deliver exceptional products and innovative solutions to transform the experience of water, and safety is non-negotiable in that equation. This focus extends beyond product design to broader social initiatives.

Their commitment to safety is a key differentiator, especially in the aftermarket segment, which makes up about 85% of their net sales. This resilient business model means people still need replacement parts and upgrades, even when new pool construction slows. For instance, their focus on pool safety includes advocating for and developing products that meet stringent standards, giving pool owners peace of mind.

• Develop products meeting strict safety standards.
• Advocate for pool safety awareness and education.
• Ensure reliable, high-quality equipment for long-term use.

Smart Solutions: Driving the Digital Pool

The 'smart' component is where Hayward Holdings capitalizes on the secular trend of technology adoption in outdoor living. This means moving beyond basic on/off switches to integrated, Internet-of-Things (IoT) enabled systems. The goal is to make managing a pool as easy as managing a smart home.

The success of their SmartPad™ pool equipment products, like the OmniLogic automation system, shows this strategy pays off. This system allows users to control up to 40 pool and spa functions from a smartphone, which is a huge convenience factor. This innovation drove strong quarterly results: Q3 2025 Net Sales increased 7% year-over-year to $244.3 million, with Net Income jumping 46% to $24.0 million. Honestly, that kind of growth in a mature industry comes from smart product differentiation.

Sustainable Solutions: Efficiency as a Financial Driver

Sustainability is no longer a cost center; it's a profit driver. Hayward Holdings frames this as being a leading provider of environmentally friendly and energy-efficient products. This is where their core value of Innovation truly shines.

The push for energy efficiency meets consumer demand for lower operating costs. Take their variable-speed pumps (VSPs), like the TriStar VSP pump, which can save pool owners up to 90% on energy costs compared to standard pumps. This isn't just good for the planet; it's a powerful sales argument. Plus, their aggressive execution on tariff mitigation and operational efficiencies helped them achieve a record gross profit margin of 52.7% in the second quarter of fiscal 2025. Here's the quick math: higher efficiency products command better pricing, and operational excellence means more of that revenue hits the bottom line.

The financial discipline supporting this vision is also strong. By the end of Q3 2025, the company reduced its net leverage (debt to EBITDA) to 1.8x, which is the lowest level in over three years. That improved balance sheet gives them the financial flexibility to keep investing in these smart, sustainable product lines.

Next Step: Portfolio Management: Analyze the Q4 2025 product roadmap to ensure at least 60% of new launches align with the 'smart' and 'sustainable' vision pillars to maintain margin expansion.

Hayward Holdings, Inc. (HAYW) Core Values

You're looking past the stock ticker and into the operational DNA of Hayward Holdings, Inc. to see what's defintely driving their performance. That's smart. A company's core values aren't just posters on a wall; they are the strategic pillars that translate into real financial results, especially in a dynamic market like pool and outdoor living technology. For Hayward Holdings, their commitment to a few key principles is directly reflected in their updated 2025 financial guidance.

The company is now forecasting full-year 2025 Net Sales in the range of $1.095 billion to $1.110 billion, with Adjusted EBITDA expected to be between $292 million and $297 million. Here's the quick math: that's a solid 4% to 5.5% net sales growth, showing these values aren't just talk.

Innovation

Innovation at Hayward Holdings means more than just new products; it's about accelerating technology adoption in the massive existing pool base. This focus directly drives higher-margin sales and increases the average equipment value per pool pad. You see this commitment in their push for smart, connected solutions.

• Accelerate technology adoption.
• Increase equipment content per pool.
• Drive higher-margin revenue.

The OmniX platform, for example, is an industry-first automation system designed to make advanced control technology more cost-effective for the installed base. This investment in digital capabilities is paying off, with the company reporting double-digit growth in its critical OmniControls product category during the third quarter of fiscal year 2025. That's a clear signal that the market is embracing their push for smarter, automated pool experiences.

Operational Excellence

Operational Excellence is the value that underpins Hayward's ability to deliver its financial commitments, even with global supply chain pressures. This value is all about effective execution, from the factory floor to the pricing strategy. A major near-term action has been their aggressive tariff mitigation plan.

To combat increased costs and supply risk, Hayward Holdings has drastically reduced its direct sourcing from China into the U.S., aiming to lower it from approximately 10% to just 3% of its cost of goods sold by the end of 2025. This decisive action protects margins and showcases real-world execution. Also, they are using value-based pricing and SKU rationalization initiatives to ensure their products are priced appropriately relative to the exceptional value they provide to pool owners, not just chasing volume. This is disciplined management.

Sustainability & Integrity

The core value of Sustainability and Integrity is a dual focus on environmental stewardship and responsible business conduct, which Hayward Holdings frames within its 'Principles' pillar. This isn't a soft initiative; it's a strategic advantage in a market increasingly focused on energy use.

Their product portfolio is built on energy-efficient solutions; for instance, their TriStar VSP pump can save pool owners up to 90% on energy costs compared to standard pumps. What this commitment hides is the long-term benefit of becoming the trusted, eco-conscious choice for pool owners. On the integrity side, the company has made significant strides in strengthening its balance sheet, reducing its net leverage to a healthy 1.8x as of the third quarter of 2025-the lowest level in nearly four years. This financial discipline and focus on strong governance provides enhanced financial flexibility for future growth. You can learn more about how this financial health is attracting capital by Exploring Hayward Holdings, Inc. (HAYW) Investor Profile: Who's Buying and Why?