Mission Statement, Vision, & Core Values of Katapult Holdings, Inc. (KPLT)

You're looking at Katapult Holdings, Inc. (KPLT) because its financial guidance for 2025 is compelling, projecting revenue growth between 18% and 20% and Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) hitting $8 million to $9 million. But can a mission focused on financial inclusion defintely sustain that kind of growth, especially in a tightening credit market?

The company's stated mission-'To empower underserved shoppers with innovative lease-purchase solutions that provide a path to ownership'-is more than just a feel-good statement; it's the strategic engine driving their lease-to-own (LTO) platform. We need to understand how core values like transparency and ease of use translate into tangible returns and a sticky customer base.

Does KPLT's unique value proposition for non-prime consumers offer a durable competitive moat against larger FinTech players, or is their growth trajectory too dependent on macroeconomic tailwinds? Read on to map the company's strategic framework against its market performance.

Katapult Holdings, Inc. (KPLT) Overview

You need to know the core business and recent performance of Katapult Holdings, Inc. to understand its market position, so let's cut right to what they do and how they're performing as of late 2025. Katapult is a financial technology (FinTech) company specializing in a lease-to-own platform for a large, often underserved segment of the U.S. consumer market: non-prime consumers. They help people buy durable goods like electronics and furniture when traditional financing isn't an option.

The company was founded in 2019 and is headquartered in Plano, Texas. Their primary service is a seamless lease-purchase transaction system integrated with hundreds of e-commerce and omni-channel retailers across the United States. This includes their innovative mobile app featuring Katapult Pay, essentially a virtual credit card technology that lets customers shop a growing network of merchant partners.

Their model focuses on simplicity, speed, and transparency, which has driven significant customer engagement. For instance, approximately 55% of gross originations in the third quarter of 2025 came from repeat customers, showing strong retention.

• Founded: 2019.
• Core Product: Lease-to-own platform for non-prime consumers.
• Repeat Customers: Approximately 55% of Q3 2025 gross originations.

You can see the market is responding to this approach. For the full year 2025, Katapult is projecting revenue growth between 18% and 20%, a clear signal that their platform is gaining traction even in a challenging macroeconomic climate.

Financial Performance: Q3 2025 Highlights

Katapult Holdings, Inc. is showing a strong upward trend in its latest financial reporting, demonstrating that their focus on the non-prime consumer is paying off. The company released its third quarter (Q3) 2025 results on November 12, 2025, revealing impressive growth across key metrics and marking their third consecutive year of gross originations growth.

Total revenue for Q3 2025 hit $74.0 million, a solid 22.8% increase year-over-year. This growth was largely fueled by their core product: gross originations, which represent the total value of merchandise leased through the platform, climbed 25.3% to $64.2 million in the quarter. Here's the quick math: the company's internal Katapult app marketplace is now the single largest customer referral source, accounting for 61% of Q3 gross originations.

The company also significantly improved its profitability metrics. Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for Q3 2025 was $4.4 million, a substantial improvement compared to $0.6 million in the same quarter of the previous year. This financial discipline is key to their forward-looking guidance, as they expect full-year 2025 Adjusted EBITDA to be between $8 million and $9 million.

Katapult's Position in the FinTech Industry

Katapult is not just another player in the e-commerce finance space; they are positioning themselves as a leading omnichannel lease-purchase platform, particularly for the underserved consumer. The market is huge, and their technology-driven approach provides a necessary alternative solution for both retailers and customers. The company's focus on the non-prime consumer market is a strategic advantage, especially since lease-to-own solutions historically benefit when prime credit options become less available in the broader economy.

Their operational highlights show they are effectively executing a growth strategy focused on their digital marketplace. Total applications grew by approximately 80% year-over-year in Q3 2025, illustrating the massive demand for their product. Plus, they maintain a high customer satisfaction rating with a Net Promoter Score (NPS) of 64 as of September 30, 2025. That's a defintely strong number in the financial sector.

The recent $65.0 million investment from Hawthorn Horizon Credit Fund, LLC, announced in Q3 2025, is a major vote of confidence that strengthens their balance sheet and will allow them to accelerate growth and move toward sustained profitability. To truly understand the market dynamics and the key players betting on this growth, you should check out Exploring Katapult Holdings, Inc. (KPLT) Investor Profile: Who's Buying and Why?

Katapult Holdings, Inc. (KPLT) Mission Statement

You're looking for the true north of Katapult Holdings, Inc., the mission that guides their strategy, and honestly, it's all about a simple, powerful idea: financial inclusion. The company's mission is to be the premier technology-driven lease-to-own (LTO) platform, humanizing the way underserved consumers get the things they need with payment solutions based on fairness and dignity. This mission is critical because it directly addresses the vast, often overlooked, non-prime consumer market in the U.S., which is a huge addressable market.

This focus isn't just nice corporate language; it's a clear business model. When you look at the full-year 2025 outlook, the company expects Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to be between $8 million and $9 million, representing significant year-over-year growth, which shows the mission is translating into tangible results. The mission's significance is in guiding their long-term goal: to achieve sustained profitability by serving a consumer base that traditional credit systems often reject.

Component 1: Humanizing Finance with Fairness and Dignity

The first core component is the commitment to a dignified customer experience. This means translating the complex world of non-prime financing into a simple, transparent lease-to-own process. For a consumer with limited credit history, the process can feel intimidating, so Katapult Holdings, Inc. aims to make it feel like a normal shopping experience.

Here's the quick math on how they're doing: As of September 30, 2025, the company reported a high Net Promoter Score (NPS) of 64. That's a strong indicator of customer loyalty and satisfaction, especially in the financial services sector where trust is defintely hard to earn. This high score is a direct measure of how well they are delivering on the 'fairness and dignity' part of their mission.

• Focus on transparent lease terms.
• Prioritize customer support and clear communication.
• Build trust with a non-judgmental approach.

This customer-centric focus also drives repeat business, which is the engine of any healthy marketplace. Approximately 55% of their Q3 2025 gross originations came from repeat customers, showing that once a customer is in the ecosystem, they come back.

Component 2: Delivering a Technology-Driven Lease-to-Own Platform

The second component is the 'technology-driven' aspect-the high-quality product and service delivery. The company is fundamentally a financial technology (FinTech) company, using its platform to seamlessly integrate its lease-purchase solution (LTO) into the e-commerce checkout flow of its merchant partners. This is how they deliver a high-quality product: a fast, simple, and reliable checkout alternative.

The proof is in the platform's adoption and performance in the 2025 fiscal year. Total applications grew by approximately 80% year-over-year in the third quarter of 2025, which means their technology is resonating with the target consumer. Plus, the Katapult app marketplace is becoming a primary shopping destination, accounting for 61% of Q3 gross originations. That's a powerful shift: the platform isn't just a checkout option; it's a shopping starting point.

You can see the direct impact of this technology on the top line. Q3 2025 total revenue reached $74.0 million, a 22.8% increase year-over-year, which is a clear sign that the technology platform is scaling effectively. For a deeper dive on the underlying financial metrics, you should check out Breaking Down Katapult Holdings, Inc. (KPLT) Financial Health: Key Insights for Investors. This platform efficiency is what allows them to manage risk while accelerating growth.

Component 3: Powering Purchase of Everyday Durable Goods

The final component is the tangible outcome of the mission: enabling the purchase of everyday durable goods for the underserved. This isn't about luxury; it's about essential, lasting items like electronics, furniture, and appliances. By focusing on durable goods, the company creates a stronger asset-backed model (lease-to-own) and provides real value to consumers who need these items for their daily lives and work.

The company's success here is measured by its expanding customer base and originations. Over the first nine months of 2025, they grew their unique new customers by 35% compared to 2024. This influx of new customers, combined with strong repeat rates, allowed the total customer base to grow a little more than 30% during the third quarter. That's a huge jump in market penetration, showing they are successfully reaching and serving their target demographic.

Gross originations-the total value of merchandise leased-increased by 25.3% to $64.2 million in Q3 2025. This growth demonstrates that the company is consistently enabling more transactions for the non-prime consumer, proving the mission's commercial viability. This consistent growth is why the company is forecasting full-year 2025 revenue growth between 18% and 20%.

Katapult Holdings, Inc. (KPLT) Vision Statement

You're looking for the bedrock of Katapult Holdings, Inc.'s strategy-the mission, vision, and values that translate into their financial performance. The direct takeaway is that Katapult's vision is a clear, two-pronged strategy: financial inclusion for the non-prime consumer, backed by a relentless focus on marketplace expansion to drive a path toward sustained profitability.

Honestly, in the lease-to-own (LTO) space, the mission is the vision. It's about more than just transactions; it's about a specific, underserved market. For a deeper dive into the company's background and financial model, you can read Katapult Holdings, Inc. (KPLT): History, Ownership, Mission, How It Works & Makes Money.

The Mission: Empowering the Underserved Shopper

Katapult's mission is simple and powerful: To empower underserved shoppers with innovative lease-purchase solutions that provide a path to ownership. This isn't corporate fluff; it defines their entire addressable market-the non-prime U.S. consumer who often can't access traditional financing. The company sees the good in people, and that belief is the foundation of their business model, aiming to humanize the process with solutions based on fairness and dignity.

The market reality is that non-prime consumers need essential durable goods, and Katapult provides that bridge. This focus is paying off in execution. For the third quarter of 2025, Katapult reported total gross originations of $64.2 million, a solid 25.3% increase year-over-year. Here's the quick math: that growth shows the critical demand for their core product is still accelerating, even in a cautious macroeconomic environment.

Vision Pillar 1: Scaling the Technology-Driven Marketplace

The vision for growth hinges on their technology platform, specifically the Katapult app marketplace. It's not enough to have a product; you need a friction-free distribution channel. The marketplace has become the single largest customer referral source, which tells you everything about its strategic importance. In Q3 2025, the app marketplace accounted for a substantial 61% of all gross originations.

They are using this platform to drive customer loyalty, too. Approximately 55% of gross originations in the third quarter of 2025 came from repeat customers. That repeat business is defintely a stronger indicator of customer satisfaction than any marketing slogan. This technological expansion is the engine behind the company's full-year 2025 projection for gross originations to grow between 20% and 23%.

Vision Pillar 2: Driving Toward Sustained Profitability

A mission-driven company still needs to make money. Katapult's near-term vision is centered on converting this marketplace growth into sustained profitability. The company is managing costs and optimizing its capital structure, which is a key action for any FinTech operating in a challenging credit market. The financial outlook for the full year 2025 shows the expectation of revenue growth between 18% and 20%.

The most important metric for investors right now is the bottom line. Management forecasts full-year 2025 Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to be between $8 million and $9 million. That's a tight range, but it signals a clear path to operational efficiency and a focus on delivering positive earnings from core operations. The net loss for Q3 2025 improved to $4.9 million from $8.9 million in Q3 2024, showing the trend is moving in the right direction. What this estimate hides is the continued macroeconomic uncertainty, but the focus on cost discipline is a clear, actionable step.

Core Values in Action: Fairness and Financial Dignity

Katapult's core values-financial inclusion, fairness, and dignity-are not abstract concepts; they are embedded in the lease-purchase solution itself. The company is built on the idea of humanizing the way non-prime consumers get the things they need. This commitment to ethical practices and transparency is a competitive advantage in a sector often criticized for opaque terms. The high rate of repeat customers, at roughly 55% of originations, is the best evidence that their values are resonating with their target audience.

• Integrity: Offer simple, fast, and transparent processes.
• Inclusion: Provide financial access where traditional credit fails.
• Innovation: Use technology to expand the merchant and consumer base.

The path to ownership they provide is an alternative solution (lease-purchase) for consumers who may be unable to access traditional financing. It's a smart business model that aligns social impact with financial returns.

Katapult Holdings, Inc. (KPLT) Core Values

You're looking for the bedrock of Katapult Holdings, Inc.'s (KPLT) strategy, especially as the lease-to-own (LTO) space gets more competitive. The company's values aren't just posters on a wall; they are the engine driving their financial performance, particularly their focus on the underserved U.S. non-prime consumer. This approach is why they are projecting strong growth for the 2025 fiscal year.

Honestly, the three core principles-Customer Dignity, Technology-Driven Innovation, and Fiscal Discipline-map directly to their ability to hit full-year 2025 guidance of Adjusted EBITDA between $8 million and $9 million.

Customer Dignity and Fairness

This value is about 'seeing the good in people' and humanizing the financing process for consumers who can't access traditional credit. For Katapult Holdings, Inc., this means offering transparent and fair lease-purchase solutions, not just a transaction. It's a smart business move, too, because it builds loyalty and drives repeat business. We defintely see this in the numbers.

The proof is in their customer satisfaction and retention metrics. As of the first quarter of 2025, the company maintained a high Net Promoter Score (NPS) of 66. Plus, a massive 57.4% of gross originations in Q1 2025 came from repeat customers, showing that treating people with dignity leads to a sustainable, growing customer base. This focus on the consumer experience is a key differentiator in the non-prime market, and it's why their unique new customer base increased by 35% in the first three quarters of 2025.

Technology-Driven Innovation

Katapult Holdings, Inc. is fundamentally a FinTech company, and its commitment to technology is how it keeps the lease-to-own process simple, fast, and transparent. They use their platform to integrate seamlessly with omni-channel retailers, which expands their market reach. The central initiative here is the Katapult app marketplace.

Here's the quick math on that innovation: In the third quarter of 2025, 61% of all gross originations started within the Katapult app marketplace, making it the single largest customer referral source. This marketplace activity is driving top-line growth, with total applications growing approximately 80% year-over-year in Q3 2025. Their proprietary product, Katapult Pay (KPay), which is a virtual credit card technology, is a prime example of this innovation, enabling consumers to shop a growing network of merchant partners.

• App originations grew 56% year-over-year in Q2 2025.
• KPay originations accelerated to approximately 81% year-over-year in Q2 2025.

Fiscal Discipline and Accountability

The third value is a commitment to disciplined expense management and a clear path to sustained profitability. For a growth company, managing your cash operating expenses is crucial, especially when navigating macroeconomic challenges. This philosophy is a core component of their long-term growth strategy. [cite: 7, 12 in first search]

The results speak for themselves: Katapult Holdings, Inc. delivered $4.4 million in positive Adjusted EBITDA for the third quarter of 2025, significantly exceeding their projected range of $3 million to $3.5 million. Furthermore, they successfully managed to decrease their total operating expenses in Q3 2025 by $4.3 million year-over-year. This fiscal discipline was key to securing a recent $65 million investment from Hawthorn Horizon Credit Fund, which strengthens their balance sheet and provides liquidity for accelerated growth. If you want a deeper dive into the numbers, check out Breaking Down Katapult Holdings, Inc. (KPLT) Financial Health: Key Insights for Investors.