Mission Statement, Vision, & Core Values of 36Kr Holdings Inc. (KRKR)

When you look at a company like 36Kr Holdings Inc. (KRKR), the real question isn't just about the US$13.0 million in first-half 2025 revenue, but whether their core beliefs can sustain the 95% reduction in net loss they just reported. Their mission to empower New Economy participants to achieve more is clear, but how does that translate into a strategy that keeps their follower base growing to 36.6 million? You need to see the Vision and Core Values-the operating code-to understand if their focus on content, AI, and efficiency is a short-term fix or the defintely long-term foundation for capturing China's high-growth potential.

36Kr Holdings Inc. (KRKR) Overview

If you are looking at China's New Economy, 36Kr Holdings Inc. (KRKR) is a name you defintely need to know. The company, founded in 2010, started as a high-quality content platform focused squarely on China's emerging technology and innovation sectors, essentially becoming the go-to media for entrepreneurs and investors in that space.

This strong content foundation allowed them to build a massive audience and then expand into a comprehensive business services platform. Their current sales model, as of November 2025, is primarily split across three key revenue streams:

• Online Advertising Services: Monetizing their vast content traffic.
• Enterprise Value-Added Services: Providing integrated marketing, consulting, and event services.
• Subscription Services: Offering premium content and data to individual and institutional investors.

For the first half of 2025 (H1 2025), the company reported total revenues of US$13.0 million. This is a slight dip year-over-year, but it's the efficiency story that matters here, not just the top-line number.

Financial Performance: The H1 2025 Efficiency Story

The unaudited financial results for the six months ended June 30, 2025, tell a clear story of operational discipline and a massive turnaround in profitability, which is a critical signal for any growth-stage company. The total revenue came in at US$13.0 million.

Here's the quick math on their core business lines for H1 2025, showing where their sales power truly lies:

• Online Advertising Services: US$10.4 million
• Enterprise Value-Added Services: US$1.7 million
• Subscription Services: US$0.9 million

Online advertising remains the main product, driving the bulk of sales at US$10.4 million. But the real headline is the dramatic improvement in the bottom line. The company slashed its net loss by a staggering 95% year-over-year, bringing the net loss down to just US$0.67 million for the first half of 2025. Plus, the gross margin jumped a full 10 percentage points to 54.4%, thanks to strict cost control measures and strategic workforce optimization. That's a huge step toward sustainable profitability.

36Kr Holdings Inc. as a New Economy Leader

36Kr Holdings Inc. is positioned as a pioneering platform dedicated to serving the 'New Economy' participants in China-think AI, advanced manufacturing, and consumer life science. They are not just a media company; they are an ecosystem builder.

Their success stems from a few key factors that make them a leader in their niche. They have a massive user base, with followers reaching 36.6 million as of June 30, 2025, a 9.9% increase from the previous year. This deeply engaged user base, combined with peerless content creation prowess (or 'content IP'), gives them a competitive moat (a sustainable competitive advantage).

The company is actively harnessing Artificial Intelligence technology to further empower their services and content, which is smart. They are well-positioned to capture the high growth potentials of China's New Economy, especially as they focus on global expansion and industrial service commercialization. To understand the full scope of their strategy, including their mission and ownership, you'll want to review the full background: 36Kr Holdings Inc. (KRKR): History, Ownership, Mission, How It Works & Makes Money.

36Kr Holdings Inc. (KRKR) Mission Statement

The mission statement for 36Kr Holdings Inc. is direct and action-oriented: empowering New Economy participants to achieve more. This isn't just a marketing slogan; it's the strategic compass for a platform that has evolved from a high-quality content provider into a comprehensive service ecosystem for China's burgeoning technology and innovation sector, which we call the New Economy. The company's long-term goal is guided by this mission, focusing its capital allocation and operational efficiency-a focus that has driven significant financial improvement in 2025.

You should see this mission as a clear signal of the company's dual focus: content as the foundation, and business services as the financial engine. For instance, in the first half of 2025, the company's strategic cost control measures helped decrease the cost of revenue by a strong 25% to RMB 42.5 million, proving that operational discipline directly supports the ability to 'empower' its clients with more efficient services. That's how you turn a mission into a balance sheet win.

If you want a deeper dive into the company's history and how this mission evolved, you can check out 36Kr Holdings Inc. (KRKR): History, Ownership, Mission, How It Works & Makes Money.

Core Component 1: Pioneering High-Quality Content

The first pillar of empowerment is content, which acts as the primary traffic generator and brand builder. 36Kr Holdings Inc. started by offering high-quality, New Economy-focused content, covering everything from technology and enterprise services to consumer and healthcare industries. This content-reports, market updates, and video-establishes the company as an authoritative voice, which is crucial for attracting and retaining the New Economy participants it aims to serve.

The commitment to quality is now being amplified by artificial intelligence (AI). The company has actively integrated AI technology into its content ecosystem to enhance efficiency and coverage. One concrete example is the AI meeting coverage product, which leverages large-scale AI model technologies to produce AI-powered interviews and generate content. As of September 2025, this tool had already covered 993 companies, showing a defintely scalable commitment to comprehensive market intelligence. This is how they maintain their brand influence in a competitive media landscape.

Core Component 2: Expanding Enterprise Value-Added Services

The mission to 'achieve more' is realized through the expansion of business services that go beyond mere content consumption. The company leverages its high-quality content traffic to cross-sell into more lucrative enterprise value-added services (EVAS), online advertising, and subscription services. This is the core mechanism for turning an audience into a client base.

The financial results from the first half of 2025 highlight the importance of this segment, even amid a strategic refinement of service offerings. Enterprise value-added services revenue stood at CNY 12.2 million in H1 2025, and subscription services revenue was CNY 6.4 million, despite a proactive focus on margin improvement over sheer volume. The company's strategic workforce optimization also helped the gross profit margin rebound to over 50% in the first half of 2025, specifically reaching 54.4%, which is a 10% increase from the previous year.

• Integrated marketing services boost client visibility.
• Online/offline events connect capital with founders.
• Subscription services offer deep-dive, proprietary data.

Core Component 3: Driving Efficiency and Innovation via AI and Global Reach

Looking ahead, the mission's success hinges on two key strategic actions: embedding innovation and expanding reach. The company's drive for profitability by the end of 2025 is tied directly to these efforts. You can't empower others if your own house isn't in order.

The focus on operational efficiency is clear: operating expenses decreased by a massive 52.3% to RMB 55.9 million in the first half of 2025, a sign of management's commitment to a leaner model. Plus, the company is actively expanding its global services, which is a core priority for its industrial service commercialization segment. This includes a strategic partnership signed at the beginning of 2025 to support a Chinese Enterprise International Service Center operation project, using 36Kr Holdings Inc.'s network to facilitate corporate global expansion. This global push ensures the New Economy participants they serve can 'achieve more' on an international stage.

36Kr Holdings Inc. (KRKR) Vision Statement

You're looking for the North Star of 36Kr Holdings Inc., and it's a clear one: to be the indispensable platform that captures the high growth potential of China's New Economy. This isn't just about reporting the news; it's about positioning the company as the central nervous system for innovation, a strategy that is defintely showing up in their focus on efficiency.

The vision is less a lofty slogan and more a pragmatic, market-driven ambition: to continuously embed itself deeper into the New Economy ecosystem. They are targeting high-growth sectors, from technology to healthcare, and their actions in the first half of 2025 reflect this, notably by reducing their net loss by an impressive 95% to RMB4.8 million (US$0.67 million). That's a massive swing toward sustainability.

The mission of 36Kr Holdings Inc. is simple and powerful: empowering New Economy participants to achieve more. This is the mandate that drives every content piece, every service offering, and every strategic partnership, essentially acting as a growth catalyst for China's next generation of market leaders.

Here's the quick math on their reach: as of June 30, 2025, their follower base hit 36.6 million, a nearly 10% increase year-over-year. This audience-the founders, investors, and executives-is the 'New Economy participant' they serve. They start with high-quality content, then expand into business services like online advertising and enterprise value-added services, which generated total revenues of RMB93.2 million (US$13.0 million) in the first half of 2025. You can see how this mission is operationalized in their history and business model here: 36Kr Holdings Inc. (KRKR): History, Ownership, Mission, How It Works & Makes Money.

Their core business is built on leveraging that content-driven traffic to sell services. That's the engine.

While 36Kr Holdings Inc. may not publish a traditional list of five bullet-point values, their strategic focus reveals three clear operational pillars that act as their core values in practice. These values are what you should be monitoring as an investor or competitor because they map directly to near-term performance and risk mitigation.

The current market reality, reflected in their TTM Return on Equity (ROE) of -73.85% as of November 2025, demands a brutal focus on efficiency and margin. So, their values are centered on turning that ship around.

• Content Excellence: Maintain the 'content moat' with high-quality, New Economy-focused reports.
• AI-Driven Empowerment: Harness AI technology to unlock new growth and improve service delivery.
• Sustainable Efficiency: Ruthless cost optimization to boost profitability and gross margin.

This push for efficiency is concrete: they managed to increase their gross margin to 54.4% in the first half of 2025, a jump of 10 percentage points year-over-year, largely by streamlining spending and optimizing their workforce. What this estimate hides, however, is the challenge of maintaining content quality while cutting payroll costs. Still, the commitment to leveraging data analytics and AI for commercialization is a clear signal that technology is a non-negotiable value for their future growth.

Your next step is to track their Q3 and Q4 2025 reports to see if they can maintain that 54.4% gross margin while increasing the online advertising revenue, which saw a slight decline in the first half of the year.

36Kr Holdings Inc. (KRKR) Core Values

You're looking for the bedrock principles of 36Kr Holdings Inc., the values that drive their financial performance and strategic moves in China's dynamic New Economy. The company's core commitment is clear: empowering New Economy participants to achieve more, a mission that translates into a focus on three key operational values-Empowerment, Innovation, and Insight-all of which are showing up in their 2025 results.

Honestly, you can't just look at a mission statement; you have to look at where the money and resources are going. For 36Kr Holdings Inc., the first half of 2025 showed a clear payoff from this focus: the net loss attributable to ordinary shareholders narrowed dramatically to just CNY 5 million, a huge improvement from the CNY 94.4 million loss in the same period last year. That's a huge efficiency gain.

Empowerment: Fulfilling the Mission

Empowerment is the central promise of 36Kr Holdings Inc., meaning they actively help New Economy companies grow, connect, and go global. It's not just about content; it's about tangible business services that address evolving needs, especially for companies looking beyond China's borders. This is where the rubber meets the road.

To be fair, a core value is only real if you fund it. In the first quarter of 2025, the company launched its disruptors program, which is a practical communication roadmap designed to help Chinese tech companies with brand globalization. Also, at the start of 2025, they signed a strategic partnership for the Chinese Enterprise International Service Center operations project, leveraging their network to support corporate global expansion. This is a direct investment in their mission.

• Launch disruptors program for global brand building.
• Support enterprise international service center operations.
• Connect institutional investors with promising startups.

Innovation: AI-Driven Growth

Innovation, specifically through the adoption of Artificial Intelligence (AI), is how 36Kr Holdings Inc. is driving its own efficiency and service expansion. They are not just reporting on AI; they are integrating it into their business model, a move that is defintely contributing to their improved financials.

Here's the quick math on their AI push: the company's AI meeting coverage initiative has already covered 993 companies, substantially improving their content team's efficiency and enhancing startup coverage. In the first half of 2025, their Doubao AI agent achieved a consistent 10% weekly increase in user interaction, showing immediate product-market fit. Plus, the 36Kr Corporate Omni Intelligence service, which provides AI-powered sentiment reports, now covers over 7,800 public companies and had 4,220 subscribers in H1 2025. That's a serious data play.

Insight: Content and Data Quality

The foundation of 36Kr Holdings Inc.'s platform is high-quality, insightful content-it's what brings the audience and customers in the first place. Their commitment to Insight means providing timely, deep-dive analysis over surface-level news, covering everything from technology to healthcare.

In 2025, this value was demonstrated by intensive coverage of China's AI ecosystem, including exclusive interviews with the founder of DeepSeek. They also rolled out 36Kr Industry Future, an all-new content channel spotlighting urban innovation and state-of-the-art technologies. This content focus ensures they maintain their brand influence, which in turn attracts the advertising and enterprise service revenue needed to hold CNY 75.1 million in cash, cash equivalents, and short-term investments as of June 30, 2025. You can see how this all links together. If you want to dive deeper into the market dynamics, you should be Exploring 36Kr Holdings Inc. (KRKR) Investor Profile: Who's Buying and Why?