Mission Statement, Vision, & Core Values of Okta, Inc. (OKTA)

The Mission Statement, Vision, and Core Values of Okta, Inc. (OKTA) are more than just corporate boilerplate; they are the strategic pillars that supported a year of significant financial turnaround, moving the company to a GAAP net income of $28 million in the 2025 fiscal year, up from a substantial loss in the prior year. You have to wonder: how much of that success, including the 15% annual revenue growth to $2.610 billion, is truly driven by its core mandate to free everyone to safely use any technology? We're looking at a company where subscription revenue alone hit $2.556 billion, making up roughly 98% of its top line, so the business model is solid, but is the culture-built on values like 'Love our customers' and 'Always secure. Always on.'-defintely the engine? Let's dig into the foundational principles that guide every dollar of that revenue and see if they map to the security and identity challenges you face daily.

Okta, Inc. (OKTA) Overview

You need to understand the core business before you can analyze the financials, and with Okta, Inc. (OKTA), that business is identity-specifically, securing who accesses what in the cloud. Founded in 2009 by former Salesforce executives Todd McKinnon and Frederic Kerrest, Okta was one of the first companies to pioneer the Identity-as-a-Service (IDaaS) market, recognizing that the old ways of managing user access wouldn't work for a world moving to cloud applications. It's a critical piece of the modern security stack.

The company's product portfolio is split into two main areas: the Workforce Identity Cloud and the Customer Identity Cloud (which includes the Auth0 platform, acquired in 2021). These tools offer solutions like Single Sign-On (SSO), which lets employees access multiple applications with one set of credentials, and Multi-Factor Authentication (MFA), which adds layers of security beyond a simple password. This is not a niche market anymore; it's the security foundation for thousands of businesses.

For the full fiscal year 2025, which ended January 31, 2025, Okta's total revenue reached $2.61 billion, a 15.3% increase over the prior year. That's a defintely strong signal of demand. This growth shows that businesses are doubling down on identity as their primary security perimeter.

FY2025 Financial Performance: Subscription Powering Growth

Looking closely at the latest financial reports, you see a clear picture of a subscription-driven, high-margin business model. The company's record-breaking revenue is overwhelmingly tied to its main product sales, which fall under subscription services. Specifically, subscription revenue for fiscal year 2025 hit $2.556 billion, representing approximately 98% of the total revenue. That kind of recurring revenue base is what financial analysts love to see.

The push for operational efficiency is also paying off. The company achieved a Non-GAAP operating income of $587 million for the year, translating to a strong Non-GAAP operating margin of 22%. Here's the quick math: nearly all revenue is recurring, and a significant portion of that is flowing through to operating profit. Plus, the Remaining Performance Obligations (RPO)-essentially the subscription backlog-grew to $4.215 billion, signaling substantial future revenue that is already contracted. This is a very healthy pipeline.

• Total Revenue: $2.61 billion (FY2025).
• Subscription Revenue: $2.556 billion (98% of total).
• Non-GAAP Operating Margin: 22%.
• Subscription Backlog (RPO): $4.215 billion.

Identity as the New Perimeter Leader

Okta is not just a player; it's widely considered the leading independent Identity partner in the industry, and it has the numbers to back that up. With over 19,650 customers as of the end of fiscal year 2025, the platform is embedded across a massive and diverse enterprise landscape. The total addressable market (TAM) for identity management is estimated to be around $80 billion, and Okta is still only about 3% penetrated, meaning there is huge runway for growth.

The company's success comes from its ability to integrate with over 7,000 applications, making it the central hub for user access across an organization's entire digital footprint. This platform stickiness is a huge competitive advantage. If you want to understand the mechanics of how they are achieving this financial health, you should read Breaking Down Okta, Inc. (OKTA) Financial Health: Key Insights for Investors, which dives into the key metrics driving this performance.

Okta, Inc. (OKTA) Mission Statement

You know that a company's mission statement isn't just a poster on the wall; it's the strategic compass that dictates capital allocation, product roadmaps, and ultimately, shareholder returns. Okta, Inc.'s mission is simple but profound in the complex world of cybersecurity: We secure Identity, so everyone is free to safely use any technology. This statement is the bedrock for their entire operation, guiding their focus as they navigate the volatile identity and access management (IAM) market.

It's a clear mandate for the company's long-term goals, which is why they hit a total revenue of $2.610 billion in fiscal year 2025, a solid 15% increase year-over-year. That kind of growth doesn't happen without a laser focus on what you promise your customers. You can read more about how this focus played out in their history here: Okta, Inc. (OKTA): History, Ownership, Mission, How It Works & Makes Money.

Component 1: Secure Identity

The first and most critical component is securing identity. For a company like Okta, this means providing an identity security fabric that manages all user types-employees, partners, and customers-against an ever-evolving threat landscape. Honestly, security is the price of entry in this business, but Okta's continued recognition as a Leader in the 2025 Gartner Magic Quadrant for Access Management for the ninth consecutive year shows they are defintely raising the bar.

This commitment translates directly into product investment. For example, their push into new solutions like Okta Identity Governance (OIG) and Okta Privileged Access (OPA) isn't just about adding features; it's about extending the security perimeter. These new product lines are key to maintaining their impressive gross profit margin, which stood at 76.91% based on the latest financial data. They are building and owning the security outcome for their customers, which is a powerful differentiator.

Component 2: Everyone Is Free to Safely Use

The second component is about user experience and empowerment. Security that is too cumbersome simply won't be used, which creates a massive risk. Okta aims for secure and seamless access, translating complex multi-factor authentication (MFA) and single sign-on (SSO) into frictionless experiences for the user.

This focus on the end-user is why they were named a Customers' Choice in the 2025 Gartner Peer Insights 'Voice of the Customer': Access Management for the sixth consecutive year. It shows that the market-the people actually using the product-feels the benefit. As of the third quarter of fiscal 2025, Okta served 19,450 total customers, with 4,705 of those generating more than $100K in Annual Contract Value (ACV). That's a significant base of high-value clients who are clearly comfortable with the security-to-friction ratio.

• Listen and learn from customers.
• Prioritize their priorities.
• Deepen partnership through trust.

Component 3: Any Technology

The final pillar is neutrality and ubiquity. In today's hybrid, multi-cloud world, identity needs to work everywhere. Okta's platform is designed to be the independent identity partner, connecting users to any application, on any device, with any technology. You can't be an enabler if you lock your customers into a specific ecosystem.

This neutrality is more important now than ever, especially as companies look to deploy and manage AI agents securely. Okta is already adapting, weaving Auth0 Platform capabilities into their identity security fabric to help organizations securely build standards-based AI agents. Their subscription services, which accounted for $2.556 billion-or about 98%-of their fiscal 2025 revenue, are built on this flexible, cloud-native model. This financial structure confirms that customers are buying into the platform's ability to work across their entire, diverse tech stack, not just a single silo.

Here's the quick math: the sheer volume of subscription revenue shows organizations value the freedom to connect their identity solution to anything, from legacy systems to the latest AI tools.

Okta, Inc. (OKTA) Vision Statement

You're looking at Okta, Inc. (OKTA) because the identity and access management (IAM) space is critical, and you need to know if their long-term vision aligns with the market's near-term risks. The direct takeaway is this: Okta's vision-to accelerate a world where everyone can safely use any technology-is a clear, actionable mandate that directly addresses the post-breach security landscape and is financially supported by their pivot to profitability.

This vision isn't just a feel-good statement; it's the strategic foundation for a company that generated a total revenue of $2.610 billion in fiscal year 2025, a 15% year-over-year increase. Their core values are the operational blueprint for how they plan to capture more of the rapidly expanding $17.2 billion IAM market by 2030.

Love our Customers

In the security world, customer trust is the ultimate currency, and Okta's first core value is a commitment to earning it back every day. This isn't about sending a holiday card; it's about aligning product development with enterprise needs, especially post-security incidents. For instance, their focus on Identity Governance and Privileged Access Management (PAM) is a direct response to customer demand for deeper security controls.

The proof is in the sustained client relationships. The company finished FY2025 with 19,650 customers, and their remaining performance obligations (RPO)-money contractually owed to them-stood at a strong $4.215 billion. That RPO number shows that customers are signing on for the long haul, which is a powerful signal of confidence in their platform. You should view this value as a risk mitigator for customer churn, defintely.

• Focus on customer-driven security enhancements.
• Translate trust into long-term contract value.
• Retention rate is key to RPO growth.

Always Secure. Always On.

This value is the non-negotiable bedrock of an identity company, especially in a world shifting to Zero Trust security architectures. It's the promise of reliability and continuous protection. The company's Secure Identity Commitment, a long-term investment in hardening their infrastructure and championing customer best practices, is a concrete action tied to this value.

From an investor perspective, this commitment is what drives margin expansion. In FY2025, Okta achieved a Non-GAAP operating income of $587 million, representing a 22% operating margin. That level of profitability shows they can maintain security rigor while scaling efficiently. The market rewards security and financial discipline equally, so this is a key metric. You can explore more about the client base and buying habits here: Exploring Okta, Inc. (OKTA) Investor Profile: Who's Buying and Why?

Build and Own It

This value speaks to the internal culture of accountability and innovation, which is the engine for their dual-platform strategy: Workforce Identity and Customer Identity (via Auth0). They are builders, not just integrators. This philosophy is crucial for navigating the AI-driven security landscape and expanding their product portfolio into adjacent markets like Identity Governance and PAM.

Here's the quick math: The company's adjusted earnings per share (EPS) for FY2025 was $2.81, up significantly from the prior year. This EPS growth isn't just cost-cutting; it reflects an ability to 'own the outcome' by integrating their platforms and streamlining their go-to-market strategy for better operational efficiency. When employees feel like owners, they drive better results.

Drive What's Next

The final value is a mandate for innovation, positioning Okta as The World's Identity Company. This translates into a strategic focus on future-proofing identity for AI agents and highly regulated industries. For example, their work on AI governance solutions and achieving FedRAMP certification for the federal cybersecurity market-a $12.8 billion opportunity-shows they are looking around the corners.

The opportunity here is clear: The Identity and Access Management market is projected to grow at a 10-15% Compound Annual Growth Rate (CAGR) through 2029. Okta's ability to 'drive what's next' will determine how much of that growth they capture. Their dollar-based net retention rate of 10% in FY2025 indicates that existing customers are buying more of their new, innovative products, which is exactly what you want to see from a growth stock.

Okta, Inc. (OKTA) Core Values

You're looking for the foundational principles that drive a company like Okta, Inc. (OKTA), especially when they're navigating a complex security landscape and generating billions in revenue. The direct takeaway is that Okta's core values are action-oriented, centered on customer trust and aggressive product development, which directly supported their strong financial performance in fiscal year 2025.

This commitment to action, not just words, is what allowed Okta to post a total revenue of $2.610 billion for fiscal year 2025, a 15% increase year-over-year. That growth isn't accidental; it's a direct result of their values guiding product and strategy. You can see how this all connects in our deeper dive on the company's investor profile: Exploring Okta, Inc. (OKTA) Investor Profile: Who's Buying and Why?

Love our customers.

This value goes beyond standard customer service; it's about making the customer's success the company's priority, understanding that in identity management, trust is the ultimate currency. If you don't love your customers, they defintely won't stick around.

Okta demonstrates this by relentlessly focusing on customer outcomes. For example, the company's Remaining Performance Obligations (RPO)-the subscription backlog representing future revenue-hit $4.215 billion at the end of the fourth quarter of fiscal year 2025, a 25% year-over-year jump. This metric shows customers are making long-term bets on the Okta platform, which only happens if they feel truly valued and secure.

• Prioritize customer success for long-term RPO growth.
• Build lasting partnerships, not just transactional sales.

Always secure. Always on.

In the identity space, security and reliability are not features, they are prerequisites. This core value reflects Okta's mission-critical role in protecting digital identities, translating directly into significant, ongoing investment in defense-in-depth security architecture (Zero Trust principles).

The Okta Secure Identity Commitment is the flagship initiative here, a long-term plan to lead the fight against identity attacks. As a result of this commitment, Okta has launched key features in 2025 like Okta Identity Security Posture Management (ISPM), which proactively identifies and prioritizes security risks like multi-factor authentication (MFA) gaps. This commitment is not theoretical; a single month saw the platform block 2 billion malicious login requests and helped some customers reduce credential-stuffing attempts by 90%. That's real-world impact.

Build and own it.

This value is about fostering a culture of ownership, accountability, and empowerment among employees. It means every team member is expected to act like a builder and an owner of the company's future, taking responsibility for the outcomes.

Okta supports this through its human capital initiatives, ensuring employees have a stake in shared wins and the resources to grow. The company's focus on employee well-being is a concrete example, including comprehensive mental health support platforms and flexible time off policies, which are critical for retaining the top-tier talent needed to build and secure a multi-billion dollar platform. The goal is simple: empower people to do the best work of their careers.

Drive what's next.

As the World's Identity Company, this value compels Okta to constantly innovate and deliver the future of Identity, not just react to the present. It's about moving with speed and courage to stay ahead of an increasingly complex threat landscape.

A key focus in 2025 has been the integration of AI technologies, including generative AI, into product features to accelerate innovation responsibly and securely. A tangible example of this forward-looking development is the general availability of Multi-Org Management via Okta Aerial in November 2025, which simplifies complex enterprise identity environments. This proactive innovation is what keeps the Non-GAAP operating income strong, which reached $587 million in FY25, a 22% margin on total revenue.

Act with Integrity.

Though sometimes articulated as part of the other values, integrity is foundational, especially in a business built on trust. This value is visibly demonstrated through Okta's Environmental, Social, and Governance (ESG) efforts, primarily through the Okta for Good program.

The program mobilizes the company's resources to strengthen the cybersecurity posture of civil society organizations. Here's the quick math on their commitment: in the last reported fiscal year, Okta contributed $8.7 million in cash, a 19% year-over-year increase, and donated $6.5 million in technology and services. Plus, 93% of employees participated in giving or volunteering, showing a deeply embedded culture of integrity. Furthermore, Okta operates with a 100% renewable electricity commitment for its offices and remote workforce, showing a commitment to broader environmental integrity.