Mission Statement, Vision, & Core Values of CarParts.com, Inc. (PRTS)

Understanding the Mission Statement, Vision, and Core Values of CarParts.com, Inc. (PRTS) is defintely critical, especially when the company is navigating a complex market that saw its Trailing Twelve-Month (TTM) revenue hit $570 million USD as of November 2025. Their core vision, Empowering Drivers Along Their Journey, is the anchor, but how does that translate into a Q3 2025 GAAP Net Loss of ($10.9) million? We need to look past the top-line numbers and see if their commitment to a seamless, affordable, and reliable shopping experience is a strategic blueprint for profitability or just a marketing slogan; so, are these foundational principles strong enough to reverse the current net loss trend?

CarParts.com, Inc. (PRTS) Overview

You need to know where the money is moving, and right now, CarParts.com, Inc. is executing a tough but necessary pivot toward profitable growth, backed by a significant new strategic investment. The core takeaway is that while near-term revenue is down due to a focus on efficiency, the company has secured a major partnership that could unlock over $100 million in new annual revenue, fundamentally changing their cost structure.

CarParts.com has been a player in the automotive aftermarket for over 25 years, starting its journey back in 1995. It was originally known as U.S. Auto Parts Network, Inc., but rebranded in 2020 to focus on its flagship e-commerce platform. The company's entire model is built around being a technology-driven online retailer, cutting out the expensive brick-and-mortar middleman to deliver parts directly to you, the driver.

They offer a massive catalog of over 1 million high-quality automotive parts and accessories. This includes everything from collision parts under their Kool-Vue brand to mechanical components like engine and chassis parts under Evan Fischer, plus performance accessories from the acquired JC Whitney brand. They use a national distribution center network to manage their own inventory, which is defintely a core strength.

For the trailing twelve months ended September 27, 2025, CarParts.com's net sales stood at approximately $560.63 million. That's a huge number, but it's the strategic moves that tell the real story of where the company is headed next.

Latest Financial Performance and Strategic Shift

Let's look at the most recent numbers: the third quarter of 2025, which ended September 27, 2025, was a quarter of deliberate contraction. Net sales were $127.8 million, a 12% drop from the same period last year. Here's the quick math: the company intentionally reduced its marketing spend-rationalizing advertising expense-to prioritize transactions with higher contribution margins, even if it meant lower top-line revenue.

The gross profit for Q3 2025 was $42.3 million, resulting in a gross margin of 33.1%. This margin is a key indicator of their pricing power and supply chain health, but the net loss for the quarter still widened slightly to $10.9 million. Still, the market is focused on the strategic investment that closed in early September 2025, which brought in $35.7 million in new capital and, more importantly, powerful new partners.

• New Capital: Secured $35.7 million strategic investment.
• Product Expansion: Partnership with A-Premium adds over 100,000+ new SKUs.
• Revenue Target: A-Premium partnership is expected to generate $20 million annually, with a clear path to exceed $100 million.
• Logistics Boost: ZongTeng Group partnership provides a global logistics network with access to over 50+ U.S. facilities.

What this estimate hides is the execution risk of integrating these new logistics and product lines, but the potential for margin improvement is massive. The mobile app is also a bright spot, with cumulative net downloads hitting approximately 1,100,000, showing strong direct-to-consumer engagement.

A Leader in E-Commerce Automotive Parts

CarParts.com is a leading e-commerce provider in the automotive parts and accessories space, not just because of its scale, but because of its model. They are a premier destination for drivers because their vision, 'Empowering Drivers Along Their Journey,' is directly supported by their factory-to-consumer supply chain. They own the distribution, which is how they control costs and speed.

In a world where tariffs and inflation are constant pressures-CEO David Meniane has explicitly mentioned the impact of 55-75% tariffs on Chinese imports-the company's ability to secure a strategic investment and logistics partnership is a major competitive advantage. This move is designed to make their business model more durable and efficient, positioning them to achieve their goal of being free cash flow positive in 2026. They are playing the long game for profitability.

If you are looking to understand the full spectrum of institutional and individual interest in this strategic turnaround, you should read Exploring CarParts.com, Inc. (PRTS) Investor Profile: Who's Buying and Why?

CarParts.com, Inc. (PRTS) Mission Statement

You're looking for the fundamental drivers of CarParts.com, Inc.'s strategy, and honestly, it all comes back to a simple, powerful mission. The company's purpose isn't just to sell parts; it's to fix a broken experience. Their mission is to empower drivers along their journey by providing a seamless, affordable, and reliable way to shop for auto parts. This statement is the blueprint for their long-term goals, guiding capital allocation and operational focus, especially as they navigate a challenging market, which saw Q1 2025 net sales decline to $147.4 million before a rebound in Q2.

This mission directly addresses the historical stress of vehicle maintenance. It's a classic direct-to-consumer (D2C) play: cut out the middlemen to deliver a better experience and better value. For a deeper dive into the company's evolution, you can check out CarParts.com, Inc. (PRTS): History, Ownership, Mission, How It Works & Makes Money.

Component 1: Seamless and Reliable Shopping Experience

The first core component, 'seamless and reliable,' is where CarParts.com invests heavily in technology and logistics. This focus is critical for an e-commerce model, translating directly into customer retention, which is a key driver of profitability. The company has built a fast, mobile-friendly platform to simplify the complex process of finding the right part for the right car, defintely a high-friction point for the average driver.

This commitment shows up in the numbers: their mobile app reached approximately 1,000,000 cumulative net downloads as of the end of Q2 2025, and this channel now accounts for a significant 12% of their e-commerce revenues. That's a strong indicator of customer loyalty and a successful shift away from expensive, one-off performance marketing. Plus, the company-operated fulfillment network, which includes a new semi-automated facility in Las Vegas, Nevada, is designed to enhance customer service through expedited delivery, a direct nod to the 'reliable' part of the mission.

• App usage drives higher customer lifetime value (CLV).
• In-house distribution network reduces last-mile transportation expenses.
• Over 7,000 CarParts+ and Roadside Assistance Memberships sold as of Q2 2025.

Component 2: Affordability and Value

The 'affordable' part of the mission is executed by leveraging a vertically integrated supply chain (factory-to-consumer model). By cutting out the traditional brick-and-mortar supply chain costs, CarParts.com can offer competitive prices, which is essential in a market where consumer demand is soft due to inflation and tariffs.

The company's gross margin for Q2 2025 was 32.8%, a slight dip from the prior year, driven by product mix and the impact of tariffs, but still reflecting their ability to manage costs while maintaining competitive pricing. A key strategy here is promoting their house brands, which are generally of the same quality as branded products but are less expensive, offering better value for consumers. They currently stock over 78,000 house brand SKUs.

Here's the quick math: lower overhead from the D2C model allows them to pass savings to you, the customer, while still aiming for a healthy gross profit of $49.8 million in Q2 2025.

Component 3: Quality Products and Trust

A seamless and affordable experience is meaningless if the parts don't work, so the third component, 'reliable way to shop,' is underpinned by a commitment to 'Quality Parts. Priced Right.' The company offers a vast selection of over 1 million high-quality automotive parts and accessories.

They are doubling down on controlling the customer experience and ensuring compliance by focusing on their own channel and promoting CapEx certified parts. This strategy is a direct response to the competitive pressure from non-compliant, lower-quality products flooding the marketplace. By stocking over 1,466,000 branded SKUs, they establish themselves as a trusted, one-stop shop for repair and maintenance resources. This focus on quality and compliance is how they build long-term, direct customer relationships, which is a much more resilient business model than chasing low-margin sales. The goal is simple: be the ultimate destination for vehicle maintenance knowledge and product purchases, fostering brand loyalty.

CarParts.com, Inc. (PRTS) Vision Statement

You're looking at CarParts.com, Inc. (PRTS) and trying to map their stated goals to their operational reality, and honestly, the vision is clear: Empowering Drivers Along Their Journey.

This isn't just a feel-good slogan; it's a strategic directive that translates into a mission focused on convenience, affordability, and reliability. The company's financial performance in 2025 shows the challenge of executing this mission in a tough market, but also the strategic moves they're making to get there. For a deeper dive into the company's foundation, you can check out CarParts.com, Inc. (PRTS): History, Ownership, Mission, How It Works & Makes Money.

Empowering Drivers: The Core Mission

The mission is simple: provide drivers with the parts they need, when they need them, at a price they can afford, which simplifies the stressful repair process. This is a direct play on the do-it-yourself (DIY) and do-it-for-me (DIFM) markets by cutting out the traditional brick-and-mortar supply chain costs.

The near-term financial picture shows the pressure on this model. Trailing Twelve Months (TTM) revenue for 2025 stands at about $0.57 Billion USD, but Q3 2025 net sales dropped 12% year-over-year to $127.8 million, largely due to rationalizing marketing spend to chase profitability. That's a necessary tradeoff when you're prioritizing a path to sustained free cash flow.

Here's the quick math: you have to be efficient to be affordable. The strategic investment of $35.7 million closed in September 2025 from partners like ZongTeng Group is a clear action to enhance logistics and product range, adding over 100,000 new SKUs without major capital investment. That's how you scale selection and keep prices competitive.

Along Their Journey: The Customer-Focused Execution

The 'Along Their Journey' part of the vision is grounded in the core value of Customer Focused. This means placing the customer at the forefront, from the first website visit to the product being installed. The goal is to eliminate uncertainty and stress.

This commitment is visible in their digital platform growth. The mobile app has cumulative net downloads of approximately 1,100,000 as of Q3 2025. Still, the Q3 2025 GAAP net loss was ($10.9) million, showing that while the customer experience is improving, the path to profitable growth is defintely still a grind.

• Improve the seamless factory-to-consumer online shopping experience.
• Offer over 1 million high-quality automotive parts and accessories.
• Ensure swift delivery through a robust, company-operated distribution network.

The Bedrock: Safety and Excellence

The operational foundation is built on the remaining core values: Safety First and Commitment to Excellence. Safety isn't just for the warehouse; it's about providing reliable, quality parts that keep the driver safe on the road. Excellence is the operational discipline that makes the whole machine work.

The company's gross margin for Q3 2025 was 33.1%, down slightly year-over-year, which reflects the ongoing battle with product mix and tariffs. Operational efficiency is the only way to counteract that margin compression.

What this estimate hides is the inventory management. The Q3 2025 inventory stood at $94.3 million, which is a huge asset but also a risk if not managed with precision. The move to semi-automated facilities, like the one in Las Vegas, Nevada, is a direct result of the 'Commitment to Excellence' to optimize efficiency and reduce last-mile transportation expenses, which is a clear action to protect that margin.

CarParts.com, Inc. (PRTS) Core Values

You're looking for the operating principles that actually drive a company's financial performance, not just the words on a wall plaque. Honestly, CarParts.com, Inc. (PRTS) has a clear vision-Empowering Drivers Along Their Journey-and that vision is supported by a few key, actionable values. This isn't just about selling parts; it's about simplifying the historically stressful experience of vehicle maintenance and repair. The proof is in their strategic moves, especially as they navigate a tough market.

For the first half of fiscal year 2025, the company reported total net sales of approximately $299.3 million (Q1: $147.4 million, Q2: $151.9 million), so they defintely need these values to drive profitable growth. Let's look at the core values that are actually moving the needle.

Customer Focus: Simplifying the Journey

A true customer focus means making the process painless, and for CarParts.com, that is the entire business model. They aim to be the premier destination for drivers seeking repair and maintenance solutions, placing the customer at the forefront of their operations. This isn't just a slogan; it's a measurable investment in the user experience.

• Mobile App Growth: By the end of Q2 2025, the mobile app had cumulative net downloads of approximately 1,000,000.
• Membership Value: They sold over 7,000 CarParts+ and Roadside Assistance Memberships year-to-date through Q2 2025, which builds long-term customer lifetime value.

They know that acquiring a new customer is expensive, especially with high customer acquisition costs pressuring Q1 2025 profitability, so focusing on repeat business and mobile app traffic is a direct action tied to this value. This focus is their best defense against competitive pressure.

Innovation and Technology: Driving Efficiency

The company is a technology-driven eCommerce business, and their commitment to innovation is what allows them to offer affordability. They are explicitly leveraging technology to cut costs and improve their margin profile, which is crucial when your Q2 2025 gross margin was 32.8%.

Here's the quick math on their tech push: they've streamlined corporate headcount and cut noncritical software, plus they are investing in Artificial Intelligence (AI) and automation. These actions are expected to generate approximately $10 million in annualized cost savings. That's a huge operational lever.

They are also expanding their Business-to-Business (B2B) offering, which requires innovation in logistics and sales. They are using real-time integrations with shop management and estimating systems to drive profitable volume in this channel. That's how you scale a new business line efficiently.

Commitment to Excellence: Quality and Value

Excellence, for CarParts.com, means delivering quality parts quickly and affordably. They have to manage a massive inventory-over 1 million high-quality automotive parts and accessories-and ensure compliance, especially with noncompliant products from China being a competitive factor.

Their vertically integrated supply chain is the core asset here. They enhanced logistics by opening a new semi-automated facility in Las Vegas, Nevada, which is a concrete step to optimize operational efficiency and reduce last-mile transportation expenses. This directly supports their commitment to swift delivery and customer service. CarParts.com, Inc. (PRTS): History, Ownership, Mission, How It Works & Makes Money shows how this infrastructure has evolved to support their mission.

They are doubling down on their own channels and house brands like JC Whitney to control the customer experience and ensure quality, avoiding a race to the bottom on price and quality. This strategic focus on quality and value is their long-term play to improve profitability, especially as they reported a net loss of ($12.7) million in Q2 2025.