Mission Statement, Vision, & Core Values of PVH Corp. (PVH)

Do the foundational principles of a global apparel powerhouse like PVH Corp. truly translate into bottom-line performance, or are they just aspirational words? When you look at the company's full-year 2025 Non-GAAP Earnings Per Share (EPS) outlook, reaffirmed in November 2025 at a tight range of $10.75 to $11.00, you have to wonder how much of that is driven by the core values-Individuality, Partnership, Passion, Integrity, and Accountability-that power their PVH+ Plan. Can a clear mission to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands really sustain a Non-GAAP operating margin projected at approximately 8.5% in a tough retail environment? What is your strategy for ensuring your own company's values don't just sit on a wall, but defintely move the needle on your financial targets?

PVH Corp. (PVH) Overview

You're looking for a clear-eyed view of PVH Corp., and the takeaway is simple: the company is successfully executing a focused turnaround, but it's not without near-term headwinds. While the long-term revenue target of $12.5 billion for 2025 is now out of reach, the focus on core brands Calvin Klein and Tommy Hilfiger is driving profitable growth where it counts.

PVH Corp.'s story goes back to 1881, originally as the Phillips-Van Heusen Corporation, a shirt-making business that evolved into a global fashion powerhouse. Today, its product portfolio spans apparel, undergarments, and accessories, but the engine of the business is its two iconic global brands. The company is headquartered in Manhattan, New York City, and its operations serve consumers worldwide. For the fiscal year that ended in February 2025, PVH reported annual revenue of $8.65 billion, a figure that reflects the ongoing strategic divestiture of non-core assets and a challenging macro environment.

• Founded in 1881 as a shirtmaker.
• Core brands are Calvin Klein and Tommy Hilfiger.
• Fiscal Year 2025 annual revenue was $8.65 billion.

Latest Financial Performance: Q2 2025 Results

The latest results, for the second quarter of fiscal year 2025 (ending August 3, 2025), show a measured rebound. The company posted quarterly revenue of $2.167 billion, an increase of 4% year-over-year, which was better than its own guidance. This is defintely a sign that the 'PVH+ Plan'-the multi-year roadmap focused on brand, digital, and direct-to-consumer (DTC) growth-is working to stabilize the top line after a period of contraction.

Here's the quick math on the brand performance, showing where the growth is concentrated:

• Tommy Hilfiger revenue reached $1.136 billion, up 4% year-over-year.
• Calvin Klein revenue hit $980 million, rising 5% year-over-year.

The company's full-year 2025 adjusted earnings per share (EPS) outlook remains firm at $10.75 to $11.00, a realistic target given the current retail climate. Revenue in the EMEA region, a key market, increased 3% in the quarter, largely driven by the direct-to-consumer business. What this estimate hides, still, is the unmitigated negative impact of tariffs, estimated at approximately $1.15 per share for the full year 2025, which is a real cost to margin.

PVH's Position as an Industry Leader

PVH Corp. is a major force in the global apparel market, and the numbers confirm its leadership position within the premium segment. The company's 4% year-over-year revenue gain in Q2 2025 modestly outpaced key competitors like Ralph Lauren, which saw a +2% increase, and Hugo Boss, which was up +3%, in the same period. This outperformance is a direct result of focusing on 'hero products' in growing categories like Calvin Klein's underwear and denim, amplified by high-impact, celebrity-driven marketing.

The strategic roadmap is clear: lean into the strength of Calvin Klein and Tommy Hilfiger globally and accelerate digital growth. The company is a global conglomerate, serving consumers in over 40 countries, which diversifies its revenue streams and mitigates risk from any single market. If you want to dig into the capital structure and who is betting on this strategy, you should read Exploring PVH Corp. (PVH) Investor Profile: Who's Buying and Why?

PVH Corp. (PVH) Mission Statement

You're looking for the bedrock of PVH Corp.'s strategy, and that starts with its mission. It's not just a poster on the wall; it's the blueprint that guides their capital allocation and their multi-year PVH+ Plan. The mission statement is simply: To drive fashion forward for good. This statement is a powerful distillation of their ambition to lead the apparel industry while also making a positive societal and environmental impact.

In a challenging market, a clear mission is what keeps the company focused. For the fiscal year 2025, PVH is navigating a complex consumer and macroeconomic backdrop, which led them to revise their non-GAAP Earnings Per Share (EPS) guidance to a range of $10.75 to $11.00, down from an earlier projection. Still, the mission provides the long-term focus needed to execute the PVH+ Plan, which originally targeted a total revenue of $12.5 billion by the end of 2025. That gap between the initial target and the current flat-to-slightly-up revenue forecast for 2025 shows just how critical it is to stick to the core mission components to drive future growth.

Core Component 1: Driving Fashion Forward Through Iconic Brands

The first component, 'Driving Fashion Forward,' is about product and brand desirability, which is the core financial engine. PVH is a brand-builder, focusing its energy and investment almost exclusively on its two global powerhouses: Calvin Klein and Tommy Hilfiger. The strategy is to 'win with product'-meaning developing the best hero products in key growth categories.

This isn't just about selling clothes; it's about creating an emotional connection that justifies a premium price, even when consumer spending is tight. You can see this focus in the Q1 2025 results: Tommy Hilfiger revenue increased 3% year-over-year, largely driven by growth in the Americas and EMEA (Europe, Middle East, and Africa). Calvin Klein revenue was flat for the same period, indicating where the brand-building efforts need to intensify. The action here is clear: invest in product innovation and 'next-level cut-through campaigns' to accelerate the consumer flywheel. If you want a deeper dive into the investor view on this, you should check out Exploring PVH Corp. (PVH) Investor Profile: Who's Buying and Why?

Core Component 2: Delivering Value Through a Digital-First Marketplace

The second core component is 'Delivering Value to Consumers,' which PVH translates into winning in the digitally-led marketplace. This involves leveraging digital technology not just for sales, but for enhancing the entire customer experience (CX). The PVH+ Plan explicitly set an ambitious target of a 20%+ Compound Annual Growth Rate (CAGR) in digital channels through 2025.

This is where the rubber meets the road on service and convenience. While overall Direct-to-Consumer (DTC) revenue fell 3% in Q1 2025, the digital focus is a non-negotiable long-term play. They are using data-driven decision-making to tailor product offerings and marketing, which is the only way to retain customers in a fragmented retail landscape. It's about building a demand- and data-driven operating model to ensure the right product is in the right place at the right time. Honestly, if they can't nail the digital experience, especially with the high-margin DTC channel, the long-term operating margin goal of 15% will be defintely harder to achieve.

Core Component 3: For Good - Sustainability and Ethical Practices

The 'For Good' component is the company's commitment to responsible business practices, which is increasingly material for investors and consumers. This is not just corporate social responsibility (CSR); it's a risk mitigation and brand equity strategy. PVH has set concrete, near-term goals that directly support this mission:

• Sustainably source 100% of cotton, viscose, and wool by 2025.
• Ensure 100% of migrant workers at their Level 1 and key Level 2 suppliers will not pay recruitment fees by 2025.
• Reduce absolute Scope 1 and 2 Greenhouse Gas (GHG) emissions by 70% by 2030 from a 2021 base year.

These numbers show a tangible commitment that goes beyond vague promises. For example, in 2024, Tommy Hilfiger transitioned from plastic polybags to 100% recycled content, reducing its plastic packaging footprint by 24%. This focus on ethical sourcing and environmental targets reduces supply chain risk and appeals to the growing segment of consumers who value impact as much as style. This is a clear case where doing good is simply good business, helping to future-proof the brand's value.

PVH Corp. (PVH) Vision Statement

You're looking for the strategic map behind PVH Corp.'s recent performance, and the company's vision is a clear, two-part directive. It's not just about selling clothes; it's about brand dominance and operational excellence. The core takeaway is that PVH is hyper-focused on its two main assets: Calvin Klein and Tommy Hilfiger.

The company's vision is: to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in our sector. This is the North Star for the multi-year PVH+ Plan, which is the defintely the most important thing to watch right now. It's a simple, powerful statement that anchors their investment decisions and their projected financial outcomes.

Building the World's Most Desirable Lifestyle Brands

The first half of the vision is a direct mandate to prioritize brand equity and consumer relevance. This isn't just marketing spend; it's a strategic investment in product, storytelling, and market positioning. You saw this play out in the second quarter of 2025, where the focus paid off: Calvin Klein's revenue advanced by 5% and Tommy Hilfiger grew by 4% year-over-year, driving the overall Q2 revenue increase to $2.167 billion.

The strategy is to win with product and consumer engagement. This means less reliance on wholesale and more on direct-to-consumer channels, plus creating cultural moments. For example, the success of the Calvin Klein campaign with Bad Bunny in Q2 shows how they are using high-profile partnerships to boost desirability and drive sales, leading to a Q2 net income increase of 41.9% to $224 million.

Becoming a High-Performing Brand Group

The second part of the vision is all about the financials and operational efficiency-making PVH a top-tier performer. This is where the analyst in me sees the real action. The PVH+ Plan aims to drive efficiencies and develop a demand- and data-driven operating model. Here's the quick math: the company is targeting a full-year 2025 non-GAAP operating margin of approximately 8.5%, a clear metric for high performance.

For the full fiscal year 2025, PVH has reaffirmed its non-GAAP Earnings Per Share (EPS) outlook in the range of $10.75 to $11.00 per share. This goal is a concrete proxy for being a high-performing brand group, especially considering the global macroenvironment. The company expects full-year revenue to rise slightly to low single-digits, a modest but important return to growth. PVH Corp. (PVH): History, Ownership, Mission, How It Works & Makes Money offers more context on the historical shifts that led to this focused strategy.

The Mission: Driving Fashion Forward for Good

PVH's mission statement, To drive fashion forward for good, is the ethical and societal layer over the commercial vision. It translates the company's focus on sustainability, human rights, and Inclusion & Diversity (I&D) into an actionable purpose. This isn't just a feel-good statement; it's a risk mitigation and talent attraction strategy.

For a global apparel company, 'for good' means managing a complex supply chain ethically. It involves commitments like signing the legally binding agreement to support collective-bargaining in Cambodia, which directly addresses human rights risks in their supply chain. This focus is crucial because a major supply chain disruption or ethical scandal can quickly erode the 'desirability' of a brand, impacting the financial performance the vision demands.

Core Values: The Engine of the PVH+ Plan

The company's five core values are the behavioral framework that powers the PVH+ Plan. They define how the 28,000+ associates globally are expected to execute the strategy. You can't achieve a complex vision without a clear culture.

• Individuality: Fosters creativity, essential for 'desirable' products.
• Partnership: Critical for seamless operations across 40+ countries.
• Passion: Fuels the high energy needed for brand-building campaigns.
• Integrity: The foundation of the 'for good' mission and ethical sourcing.
• Accountability: Ties directly to delivering on the $10.75 to $11.00 EPS guidance.

These values are the non-financial assets that support the financial goals. If onboarding takes 14+ days, churn risk rises, but a culture of Individuality and Partnership helps retain the talent needed to execute the digital transformation goals of the PVH+ Plan. It's all connected.

PVH Corp. (PVH) Core Values

You're looking for the real engine behind PVH Corp.'s (PVH) performance, past the glossy ads and the iconic Calvin Klein and Tommy Hilfiger branding. Honestly, it all comes down to their five core values. These aren't just posters on a wall; they are the operational mandates that drive everything from supply chain decisions to their $10.75 to $11.00 non-GAAP EPS forecast for the full fiscal year 2025. This is how a global apparel giant maps its strategy to its principles.

As a financial analyst with two decades in this game, I can tell you that values translate directly into risk mitigation and revenue growth. PVH's framework-Individuality, Partnership, Passion, Integrity, and Accountability-is the blueprint for their multi-year PVH+ Plan. If you want to understand the long-term value, you have to look at how they execute on these five pillars. To be fair, this is the defintely the most critical lens for any long-term investor. You can dive deeper into the market perception in our analysis: Exploring PVH Corp. (PVH) Investor Profile: Who's Buying and Why?

Individuality

Individuality is PVH's commitment to an inclusive workplace and a consumer-facing celebration of unique identities. This value is critical because it directly feeds into brand relevance and talent retention. If your workforce doesn't reflect your consumer base, you're missing the market. It's that simple.

Their commitment is quantified in their ethical sourcing goals, which are designed to protect the individual worker. By the end of 2025, PVH is targeting that 100% of migrant workers at their Level 1 and key Level 2 suppliers will not pay recruitment fees, a major step in human rights protection. Also, they aim for 100% of workers employed by key suppliers to have their voices heard through representative workplace committees this year. This is about building a foundation of respect, not just selling clothes.

• Protect worker rights by eliminating recruitment fees.
• Ensure every associate's voice is heard at the supplier level.

Partnership

The Partnership value is how PVH turns external relationships-from celebrities to supply chain partners-into financial momentum. This isn't about handshake deals; it's about strategic, revenue-driving collaborations that leverage the global strength of Calvin Klein and Tommy Hilfiger. This is where brand equity gets monetized.

We saw the immediate financial lift from this strategy in Q2 2025. Tommy Hilfiger's sales increased by 4% year-on-year, significantly supported by its tie-ins with major cultural events and sports. Similarly, Calvin Klein's sales grew by 5% year-on-year, fueled by high-profile campaigns featuring global talent like Bad Bunny. These partnerships are a core driver of the PVH+ Plan's goal to achieve a 20%+ Compound Annual Growth Rate (CAGR) in digital channels by 2025.

Passion

Passion at PVH is the relentless focus on product innovation and consumer engagement that drives top-line growth. It's the energy that gets consumers to buy. In a tough macroeconomic environment, you need more than just a good product; you need one that resonates emotionally.

The disciplined execution of this value led to a Q2 2025 group revenue of $2.167 billion, an increase of 4% year-on-year, which exceeded their guidance. This is the tangible return on their investment in product and marketing. The goal is simple: develop the best hero products in the market and connect with the consumer in a digital-first, 360-degree way.

Integrity

Integrity is PVH's commitment to ethical business practices and environmental sustainability, which is increasingly a non-negotiable for institutional investors and consumers alike. It's about managing environmental, social, and governance (ESG) risk across a massive global supply chain.

Their targets are clear and near-term. By the end of 2025, PVH aims to sustainably source 100% of its cotton, viscose, and wool. Furthermore, their efforts to advance living wages include a 2025 goal to have 100% of key suppliers sign industry collective bargaining agreements in two key production countries. This commitment reduces long-term operational and reputational risk, which is a clear financial benefit.

Accountability

Accountability is the financial discipline and operational efficiency that ensures every dollar spent drives the PVH+ Plan forward. This is the bedrock of shareholder value. When management is accountable, you see it in the cash flow statement.

PVH demonstrated this in Q1 2025 by repurchasing 5.4 million shares for $561 million through Accelerated Share Repurchase (ASR) agreements, actively returning capital to stockholders. They are also taking the tough medicine of operational simplification, incurring $45 million of pre-tax restructuring costs in Q1 2025 as part of their 'Growth Driver 5 Actions.' This upfront cost is an investment in a more efficient future, even while navigating an estimated negative impact of roughly $1.15 per share from U.S. import tariffs.