Mission Statement, Vision, & Core Values of Tennant Company (TNC)

When you look at a company like Tennant Company, which holds a market capitalization of about $1.33 billion as of late 2025, you have to ask: what is the bedrock of that valuation? Their mission-to create a cleaner, safer, healthier world-is a powerful statement, but how does that translate when the 2025 adjusted earnings-per-share (EPS) guidance is projected to be between $5.70 and $6.20, a potential dip from last year? Understanding the core values (like Sustainability and Innovation) and the vision to be a global leader in sustainable cleaning solutions is defintely the key to mapping out their future growth, especially against a trailing twelve-month revenue of $1.24 billion. Do these guiding principles justify the long-term investment thesis, or are they just corporate wallpaper?

Tennant Company (TNC) Overview

You need a clear picture of Tennant Company, a business that has quietly led the industrial cleaning market for over a century and a half. The direct takeaway is that Tennant Company is a global leader in cleaning solutions, founded in 1870, whose current sales trajectory points to a full-year 2025 net sales midpoint of $1.23 billion, driven by strategic innovation in robotics and sustainable cleaning technology. This is a company that has been around since before the telephone was patented, so they defintely know how to adapt.

Tennant Company was founded in Minneapolis, Minnesota, in 1870 by George H. Tennant, initially as a woodworking business. The pivot to floor maintenance began in 1932 with the production of motorized floor cleaning equipment, and they pioneered the first vacuum-equipped power sweeper in 1947. Today, the company designs, manufactures, and markets a comprehensive portfolio of solutions for commercial, industrial, and outdoor surface maintenance globally. Their offerings span traditional sweepers and scrubbers to advanced Autonomous Mobile Robots (AMR), detergent-free cleaning technologies like ec-H2O NanoClean^®, and a vast global field service network.

As of November 2025, the company's Trailing Twelve Months (TTM) revenue stands at approximately $1.24 Billion USD. This sales base is supported by a strong foundation of recurring revenue from parts, services, and consumables, which provides a stable income stream. The focus now is on high-value, innovative product lines like their AMR fleet, which is a major growth driver. They are a true industrial player, not just a commercial one.

Q3 2025 Financial Performance and Growth Drivers

Looking at the latest financial report for the third quarter of 2025, which ended September 30, 2025, the headline net sales figure of $303.3 million was a 4.0% decrease year-over-year. To be fair, this decline was largely expected, as the company was 'lapping,' or comparing against, a prior-year period that benefited from a significant $33.0 million backlog reduction. What matters more is where the real business momentum is building, and that's in margins and forward-looking demand.

The underlying business fundamentals show clear strength and margin expansion, which is the key signal for profitability. Here's the quick math on profitability and demand:

• Adjusted EBITDA: Increased 4.0% year-over-year to $49.8 million.
• Adjusted EBITDA Margin: Expanded by 120 basis points (bps) to 16.4%.
• Order Rates: Rose 2.0% in Q3 2025, marking continued customer confidence.
• Robotics Growth: Sales in the Autonomous Mobile Robot (AMR) division grew 9% year-to-date.

Tennant Company's Industry Leadership Position

Tennant Company is not just a participant; it's a leader in the industrial cleaning equipment industry. They hold the market leadership position in the U.S. cleaning machines market, which gives them a distinct competitive advantage through economies of scale and a superior sales network. This long-standing dominance is now being extended into high-growth, high-tech areas.

The company is a world leader in the design and manufacture of cleaning solutions, but their pioneering work in automation is what truly sets them apart. They are the world's largest manufacturer of Autonomous Mobile Robots (AMR) for cleaning, with the X4 and X6 Rover models driving significant customer interest in both the retail and industrial sectors. This focus on innovation-from the T360 walk-behind scrubber to the Z50 Citadel™ Outdoor Sweeper-demonstrates a commitment to capturing new market segments. If you want to dive deeper into the financial health that supports this market position, you should check out Breaking Down Tennant Company (TNC) Financial Health: Key Insights for Investors. They are a clear example of how a 150-year-old company can still lead the charge in robotics and sustainability.

Tennant Company (TNC) Mission Statement

You're looking for the bedrock of an organization, the guiding star that makes sense of every capital expenditure and product launch. For Tennant Company (TNC), that foundation is its mission statement, which is both succinct and profoundly ambitious: To create a cleaner, safer, healthier world. This isn't just a feel-good phrase; it's a strategic filter for a company that has been a global leader in cleaning solutions since 1870. The mission is the lens through which we, as analysts, view their long-term goals and their commitment to stakeholders, from shareholders to the end-users of their machines.

It's a clear directive that guides their entire operating model, especially their vision to be a global leader in innovative and sustainable cleaning solutions. This mission directly ties into their financial performance, as customer confidence translates into tangible results. For the nine months ended September 30, 2025, Tennant Company reported Net Sales of $911.9 million, a number that reflects continued demand for solutions aligned with this core purpose. Honestly, a mission this clear simplifies a lot of strategic decision-making.

Component 1: Creating a Cleaner World (The Innovation and Sustainability Mandate)

The first pillar, a 'cleaner world,' is Tennant Company's mandate for innovation and sustainability. This isn't about traditional cleaning; it's about reducing the environmental footprint while maintaining performance. Their commitment to sustainability is a core value, driving their product development.

A concrete example is their investment in technologies that minimize waste and lower costs. The company's long-term goal, a powerful metric for their commitment, is to enable the cleaning of 63.5 trillion square feet of shared spaces by 2030. That's a massive undertaking, and it requires continuous research and development. Here's the quick math: achieving that goal means their sustainable solutions must scale dramatically over the next five years. To be fair, this focus is a major differentiator in a competitive industrial market.

• Drive innovation in detergent-free cleaning.
• Develop solutions that reduce water and chemical use.
• Focus on product life-cycle impact and circularity.

Component 2: Creating a Safer World (The Quality and Integrity Focus)

The 'safer world' component directly links to Tennant Company's core values of Safety and Integrity. For a machinery company, safety is non-negotiable, not just for the operator but for the environment in which the equipment is used. This commitment to quality and safety is supported by internal ISO-9001 processes, which require them to comply with applicable product safety regulations, including labeling and tracking component sourcing.

This focus on safety and reliability is a key reason why order rates rose by 2.0% in the third quarter of 2025, a sign of continued customer confidence in the value and reliability of their solutions, even as net sales were down due to lapping a prior-year backlog reduction. When a customer buys a Tennant Company machine, they are defintely buying into a promise of fewer workplace incidents and a more reliable asset. The company's commitment to business ethics is rooted in the core philosophy of stewardship-leaving something better off than you found it.

Component 3: Creating a Healthier World (The Customer and People Commitment)

The final component, a 'healthier world,' is where the mission extends beyond the immediate cleaning task to the well-being of people and communities. This is where their core values of Customer Focus and Teamwork come into play. A healthier world means providing solutions that improve indoor air quality and create truly clean shared spaces, which is especially critical in post-2025 environments.

Tennant Company's financial health provides the capital to support this commitment. They are guiding for full-year 2025 Net Sales to be between $1,210 million and $1,250 million, which provides a significant resource base to invest in their people and their communities. They invest in their workforce through expanded Employee Resource Groups (ERGs) to foster an inclusive work environment. This internal focus on people directly supports the external mission, because an engaged, healthy workforce is what delivers high-quality service and support. You can learn more about how this mission is realized through their business strategy by reviewing Tennant Company (TNC): History, Ownership, Mission, How It Works & Makes Money.

Tennant Company (TNC) Vision Statement

You're looking for the bedrock of Tennant Company's (TNC) strategy-the definitive statement on where they are headed. The core takeaway is that Tennant Company is laser-focused on moving beyond just selling cleaning equipment to becoming a global technology leader that fundamentally changes the industry through sustainability and automation. Their vision is to be a global leader in innovative and sustainable cleaning solutions that transform the way the world cleans.

This isn't just a poster on the wall; it's the lens for capital allocation and operational execution. For instance, despite near-term headwinds, the company reaffirmed its full-year 2025 guidance, projecting Net Sales between $1.21 billion and $1.25 billion, which shows management's defintely confidence in this long-term vision.

Global Leadership in Cleaning Solutions

The first part of the vision, 'global leader,' is grounded in scale and market reach. Tennant Company operates in a vast market, selling products directly in 21 countries and through distributors in over 100 countries. This extensive network is crucial for maintaining market share and supporting their full-year 2025 Adjusted EBITDA guidance, which is expected to be in the range of $196 million to $209 million.

To sustain this leadership, they focus on two key areas. First, geographic expansion, particularly in high-growth regions like Asia-Pacific (APAC). Second, continuous service excellence, which ties directly to their 'Customer Focus' core value. For the nine months ended September 30, 2025, Tennant Company reported Net Sales of $911.9 million, showing the sheer volume of their global operations. That's a massive footprint to manage, but it's what makes them a leader.

Innovative and Sustainable Cleaning Solutions

The 'innovative and sustainable' component is where the rubber meets the road for investors and analysts tracking long-term value. Innovation is key to disrupting the cleaning market, and Tennant Company is heavily investing in Autonomous Mobile Robots (AMRs) and other technologies. In the first quarter of 2025, their AMR segment sales grew a remarkable 30% year-over-year, now representing about 5% of total net sales. That's a clear growth engine.

Sustainability is also a core value and a business driver. It's not just a feel-good initiative; it's about reducing water and chemical use for customers, which lowers their operating costs. Their mission-to empower customers to create a cleaner, safer, and healthier world-is the practical application of this value. This commitment is supported by their 'Healthy Planet' sustainability pillar, which focuses on:

• Achieving net-zero Greenhouse Gas (GHG) emissions in their own operations.
• Increasing product energy efficiency for customers.
• Improving water stewardship and reducing chemical use in products.

Here's the quick math: lower resource consumption for the customer means a lower total cost of ownership (TCO), making Tennant Company's more sustainable solutions more competitive. You can dive deeper into the business model at Tennant Company (TNC): History, Ownership, Mission, How It Works & Makes Money.

Transforming the Way the World Cleans

This final phrase, 'transform the way the world cleans,' is the ultimate strategic goal, uniting the mission and the core values. It's about being a change agent, not just a supplier. The company's focus on autonomous solutions, like the Clean360 subscription model that bundles robots, software, and service, is a direct move to lower the barrier for customers to adopt transformative technology.

The core values of 'Safety,' 'Integrity,' and 'Teamwork' are the cultural framework that supports this transformation. For example, the focus on 'Safety' is paramount in the design of new autonomous equipment, ensuring that increased efficiency doesn't come at the cost of employee well-being. Looking at the third quarter of 2025, Tennant Company's Net Income was $14.9 million, which, while down from the prior year, still signals that the foundational business is generating the capital needed to fund these long-term, transformative investments like the ongoing Enterprise Resource Planning (ERP) modernization project, which saw an investment of $14.0 million in Q3 2025. That's a significant investment in future operational efficiency.

The company is a Dividend King, having increased its annual cash dividend for 54 consecutive years, which tells you a lot about the long-term, stable financial discipline supporting a vision of transformation. They don't take unnecessary risks; they build change on a solid foundation.

Tennant Company (TNC) Core Values

You're looking for the bedrock principles guiding Tennant Company's strategy, and that's smart. Understanding their core values-the true operational priorities-is how you map near-term risks and opportunities, not just the income statement. For a company like Tennant Company, which is focused on physical products and global operations, these values are defintely more than just wall art; they dictate capital allocation and R&D spending. Here's the quick math: values that drive innovation and sustainability lead directly to a stronger competitive moat (economic moat) and higher long-term returns.

Tennant Company's mission is clear: to create a cleaner, safer, healthier world. Their vision is to be a global leader in innovative and sustainable cleaning solutions that transform the way the world cleans. These are supported by a set of core values that fall under their 'Thriving People. Healthy Planet.' sustainability framework, and they are what you should focus on.

Sustainability: Healthy Planet Focus

Sustainability at Tennant Company is a core value, not just a compliance checkbox. It's about integrating environmental responsibility into their product design and manufacturing, which directly impacts their cost of goods sold and customer value proposition. This focus is evident in their aggressive targets and recent fiscal year performance.

For instance, their commitment to a Healthy Planet is measurable in their energy sourcing. In fiscal year 2024, Tennant Company sourced a remarkable 92% of their global electricity from renewable sources. This isn't a minor adjustment; it's a significant operational shift that de-risks their energy costs and aligns with global decarbonization efforts. Also, they are making tangible progress toward reducing the environmental impact of their products once they are in the customer's hands. Their Scope 3, Category 11 (use of sold products) emissions are already down 20% against their 2030 reduction goal. That's a strong indicator of product-level commitment.

• Source 92% of global electricity from renewables.
• Enabled cleaning of 8.8 trillion square feet of shared spaces in 2024.
• Targeting 63.5 trillion square feet cleaned by 2030.

Innovation: Driving Product Differentiation

Innovation is the engine of competitive advantage in the cleaning solutions market, especially with the rise of autonomous cleaning equipment. Tennant Company's value here is to continuously encourage creativity and improvement in products and processes. They back this up with capital investment, which is the only way to make innovation real.

In fiscal year 2024, Tennant Company invested $34.9 million into Research and Development (R&D). This investment is designed to fuel their vision of transforming how the world cleans, especially through their proprietary technologies like ec-H2O™ that electrically converts water into a cleaning solution, reducing chemical use. The payoff is visible in their sales mix: new product sales accounted for 23.8% of total sales in 2024. That level of new product contribution is a healthy sign of a successful innovation pipeline and a strong defense against commoditization. To be fair, R&D spending is an investment, but it's one that delivered a record-breaking revenue of $1.32 billion in 2024.

Integrity and Ethics: Corporate Stewardship

The value of Integrity and Ethics at Tennant Company is rooted in their core philosophy of stewardship-leaving something better than you found it. This extends beyond environmental impact to their business conduct and community engagement. You want to see a clear link between stated values and actual dollars spent, and Tennant Company provides that.

Their business ethics are upheld through various avenues, including a dedicated ethics hotline for reporting concerns, which is a standard but essential control for a global company. More concretely, their commitment to social impact is demonstrated through their corporate giving strategy, which aligns with their sustainability framework. In 2024, the company invested $2 million in their communities through the Tennant Foundation and corporate giving. This refreshed strategy focuses on workforce development, environmental sustainability, and fostering vibrant shared spaces, showing a deliberate, non-random allocation of capital to social good.

Thriving People: Safety and Employee Success

A company's commitment to its employees-its 'Thriving People' pillar-is a direct indicator of operational stability and talent retention risk. This value encompasses Safety, Teamwork, and Employee Success, ensuring health, well-being, and development for their approximately 4,500 employees worldwide.

Safety is a non-negotiable priority, with employees empowered to stop work anytime a potential hazard is identified. On the development side, Tennant Company continues to expand its network of Employee Resource Groups (ERGs) to foster an inclusive work environment and provide meaningful connections. This focus on a high-performance culture, supported by an annual performance management process, is key to their ability to execute on their growth strategy. Remember, an engaged workforce is a productive one. If you want to dive deeper into the financial mechanics that these values support, you can read Breaking Down Tennant Company (TNC) Financial Health: Key Insights for Investors.