Mission Statement, Vision, & Core Values of VerifyMe, Inc. (VRME)

A company's Mission Statement, Vision, and Core Values are more than just corporate wallpaper; they are the strategic foundation that either supports or crumbles under financial reality, especially for a firm like VerifyMe, Inc. (VRME) navigating a competitive logistics and brand protection market.

In Q3 2025, VerifyMe, Inc. reported revenue of $5.0 million and a net loss of ($3.4) million, so you have to ask: is the stated mission-to be the industry leader in authentication and supply chain traceability-actually driving a profitable business model, or is it just a great idea?

Does the commitment to trust and transparency truly explain how they achieved a 41% gross profit margin on $2.1 million in gross profit, or is that simply smart cost management in their Precision Logistics segment? Let's break down the core tenets that are supposed to guide this business.

VerifyMe, Inc. (VRME) Overview

You're looking for a clear, no-nonsense breakdown of VerifyMe, Inc., and that's smart. This is a company that has strategically shifted its focus to a critical, high-value niche. Founded in 1999, VerifyMe has evolved from a pure authentication provider into a dual-segment technology firm specializing in brand protection and, more importantly, precision logistics.

The company's core business is split into two powerful segments. The Authentication segment offers anti-counterfeit solutions like VerifyInk®, a proprietary invisible ink, and the VerifyAuthenticator® device used to scan it. But the real story is in the Precision Logistics segment, which, through its PeriShip Global subsidiary, uses predictive analytics to manage the delivery of time- and temperature-sensitive perishable products, especially for the food and healthcare industries. This is a complex, high-stakes area where failure is not an option, so their specialized software platform, PeriTrack, is essential.

Here's the quick math on their near-term sales: the company's current annual sales, based on the trailing twelve months (LTM) ending September 30, 2025, stand at approximately $21.67 million. This figure reflects the company's strategic divestitures and a sharp focus on its higher-margin logistics services. To see how they got here, and why their mission is so crucial, you should check out VerifyMe, Inc. (VRME): History, Ownership, Mission, How It Works & Makes Money.

Latest Financial Performance: Q3 2025 Highlights

The latest financial reports, covering the third quarter ended September 30, 2025 (Q3 2025), present a mixed but strategically positive picture. While consolidated revenue for the quarter was $5.0 million, a slight year-over-year decline due to the loss of a few high-value contracts, the underlying profitability metrics showed a clear improvement.

What's defintely key is where the revenue is coming from: the Precision Logistics segment is the dominant engine, accounting for a massive 99% of the Q3 2025 consolidated revenue. This shows that the company's focus on managing critical, time-sensitive shipments is paying off in terms of business concentration. It's a smart move to double down on what works.

Also, management has been laser-focused on efficiency, and it shows in the margins. The gross profit for Q3 2025 was $2.1 million, boosting the gross margin to 41%, a significant jump from 35% in the same quarter last year. That margin expansion, coupled with cost discipline, drove a strong increase in profitability before non-cash charges, with Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) rising to $0.8 million in Q3 2025, up from $0.2 million in Q3 2024.

• Q3 2025 Revenue: $5.0 million.
• Gross Margin: Improved to 41%.
• Adjusted EBITDA: $0.8 million.
• Precision Logistics: Drives 99% of sales.

Industry Position and Strategic Outlook

VerifyMe, Inc. is carving out a specialized, high-stakes niche in the broader supply chain security and logistics space. While the overall market has significantly larger competitors, the company is a leader in its specific domain, particularly in the precision logistics for time- and temperature-critical products. They are not trying to be a generalist shipping company; they are a specialist in managing risk for high-value cargo like pharmaceuticals and gourmet food.

The company's strategic moves confirm this focus. They recently finalized a technology integration with a second major U.S. freight carrier, a move that expands their addressable market significantly and addresses previous single-carrier limitations. This is an essential step toward scaling their Precision Logistics platform and setting the stage for organic revenue growth in 2026, which is expected to come with a higher margin profile and continued cash generation. The company is positioned to capitalize on the growing regulatory demand for supply chain authentication and the increasing complexity of specialized shipping.

VerifyMe, Inc. (VRME) Mission Statement

You're looking for a clear map of where VerifyMe, Inc. is going, and the mission statement is exactly that compass, providing the long-term strategic direction. The company's official mission is to be the industry leader in technology solutions that provide item authentication, supply chain traceability, track & trace and consumer engagement. This isn't just corporate fluff; it's a mandate that directly informs how they allocate capital and drive their two primary business segments: Precision Logistics and Authentication.

This mission is crucial right now because the company is in a pivotal transition, focusing on operational efficiency and a higher-margin profile. For example, their Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for Q3 2025 was a positive $0.8 million, a significant jump from $0.2 million in Q3 2024, showing their focus is paying off. That's a clear action tied to a long-term goal.

• Mission is the long-term blueprint.
• Financial health supports the mission's execution.
• Q3 2025 Adjusted EBITDA hit $0.8 million.

Core Component 1: Item Authentication and Brand Protection

The first core component, Item Authentication, is VerifyMe, Inc.'s commitment to fighting counterfeiting and ensuring product integrity. This is the heart of their Authentication Segment, which provides technology solutions to connect brands with consumers through products like secure printing and invisible inks. The focus here is on proprietary technology. For instance, they offer VerifyInk®, a patented invisible ink technology that requires a proprietary device to detect, creating a strong barrier against illicit duplication.

To be fair, the Authentication Segment is a smaller, though strategic, part of the business right now. The company is streamlining its efforts, which is why they divested their Trust Codes Global business in Q4 2024. This move, while reducing Q1 2025 revenue slightly, was a deliberate financial action to cut a lower-margin operation and focus resources on core, high-tech brand protection solutions. You need to focus your capital where the competitive advantage is deepest.

Core Component 2: Supply Chain Traceability and Precision Logistics

The second and most financially dominant component is Supply Chain Traceability and Track & Trace, which is executed through the Precision Logistics Segment. This segment accounted for a massive 99% of the company's Q3 2025 consolidated revenue of $5.0 million. This is where the company's revenue engine operates, specializing in time and temperature sensitive products-think pharmaceuticals or perishable foods.

Their proprietary software platform uses predictive analytics to optimize delivery, looking at key metrics like pre-shipment weather analysis and flight-tracking. This isn't just shipping; it's risk mitigation. The goal is to ensure high-quality service delivery, which is reflected in their improved gross margin. The gross margin percentage for Q3 2025 increased to 41% from 35% in Q3 2024, primarily due to a decrease in costs in this segment. They are getting more efficient at their primary job, which is a great sign for investors. For a deeper dive into the numbers, check out Breaking Down VerifyMe, Inc. (VRME) Financial Health: Key Insights for Investors.

Core Component 3: Consumer Engagement and Ethical Leadership

The final component, Consumer Engagement and Industry Leadership, is the aspirational part of the mission, tying the technology back to the end-user and setting the standard for the industry. The 'consumer engagement' piece involves interactive technologies like the VerifyMe Engage™ platform that helps brands connect directly with customers. This creates a feedback loop and builds trust, which is a critical, non-financial asset.

The 'industry leader' goal is supported by their commitment to ethical conduct and transparency, as laid out in their Code of Business Conduct and Ethics (COBE). Their COBE promotes:

• Honest and ethical conduct.
• Full, fair, accurate, timely disclosure.
• Fair dealing with customers and suppliers.

Show your thinking briefly: This ethical framework is the foundation for becoming an industry leader. Operational improvements, like the Q3 2025 gross profit of $2.1 million, up from $1.9 million in the prior year, provide the financial stability needed to invest in the innovation that actually drives leadership. This defintely gives them the runway to pursue strategic acquisitions and organic growth in 2026, as management has stated.

VerifyMe, Inc. (VRME) Vision Statement

You're looking for the bedrock of VerifyMe, Inc.'s (VRME) strategy-the mission, vision, and values that guide their day-to-day operations and long-term capital allocation. The short answer is that their focus is on becoming the undisputed leader in verifiable commerce, a vision directly supported by a commitment to integrating physical security with digital traceability.

To be fair, VerifyMe does not publish a separate, distinct vision statement, but their official mission statement clearly implies their long-term aspiration: achieving market leadership and enabling secure, verifiable commerce worldwide through their technology portfolio. This focus is critical, especially when you consider the volatility in their revenue streams, like the Q3 2025 revenue of $5.0 million, which was down from the previous year, but with a significantly improved gross margin of 41%. That margin improvement tells you they are prioritizing high-value, secure solutions, which is defintely a core part of the vision.

You can dig deeper into how this all works and makes money by checking out VerifyMe, Inc. (VRME): History, Ownership, Mission, How It Works & Makes Money.

The Mission: Technology Leadership in Authentication

The mission is the job they do every day. VerifyMe's official mission is simple but powerful: to be the industry leader in technology solutions that provide item authentication, supply chain traceability, track & trace (T&T), and consumer engagement. This isn't just about printing a security tag; it's about owning the entire data lifecycle of a product.

Here's the quick math on why this mission is so important right now: the Precision Logistics segment, which handles time- and temperature-sensitive products, accounted for nearly all of their revenue in Q3 2025, specifically 99% of the total. This shows a clear, near-term operational alignment with the 'supply chain traceability' and 'track & trace' parts of the mission. The non-logistics, higher-margin authentication services, while smaller in Q3 2025, are the long-term growth engine that will solidify their 'industry leader' goal.

The core of the mission is built around three pillars:

• Item Authentication: Stopping counterfeit products at the source.
• Supply Chain Traceability: Knowing where a product is, and where it has been.
• Consumer Engagement: Turning a security feature into a direct marketing channel.

In Q1 2025, the company had a net loss of $0.6 million, consistent with the prior year, but generating positive adjusted EBITDA of $0.8 million in Q3 2025 shows they are starting to execute on the mission's profitability promise. They are generating cash from operations. That's the first step toward true leadership.

Core Values: The Foundation of Trust and Compliance

A company operating in brand protection and logistics is nothing without trust. The Core Values, largely derived from the company's Code of Business Conduct and Ethics, are the internal compass for every decision, especially when dealing with sensitive client data and complex supply chains.

The company promotes ethical behavior and clear standards of conduct for all employees, officers, and directors. This is more than just a formality; it's a necessity when you are the gatekeeper of product authenticity. The values guide their approach to the market, especially considering the recent Q3 2025 net loss of $3.4 million, which was largely due to a non-cash $3.9 million goodwill and intangible asset impairment. You need strong values to navigate that kind of financial turbulence with integrity.

Key principles that drive the culture and decision-making include:

• Honest and Ethical Conduct: Handling conflicts of interest ethically.
• Full and Fair Disclosure: Ensuring all public communications are accurate and timely.
• Protection of Company Assets: Including corporate opportunities and confidential information.
• Fair Dealing Practices: Treating customers and suppliers with the highest standards of business conduct.

The goal here is to build a 'robust framework' for behavior-sorry, I mean a solid set of rules-that ensures every action, from a new partnership with a major parcel carrier to managing their $4.0 million cash position as of September 30, 2025, is done with transparency and accountability. Honesty is the best policy, and in finance, it's the only policy.

VerifyMe, Inc. (VRME) Core Values

You need to understand the bedrock of a company's strategy, especially when it's navigating a pivot like VerifyMe, Inc. is in 2025. The direct takeaway here is that while revenue is in flux due to strategic shifts-Q3 2025 revenue was $5.0 million, down from $5.4 million-the company's underlying principles are driving a sharp focus on high-margin business, evidenced by the gross margin climbing to 41%.

The company's mission and vision are tightly focused on its core competency, which is the intersection of logistics and security. This clarity is what allows them to make tough, profitable decisions, like divesting the low-margin Trust Codes Global business in late 2024.

Mission and Vision: Secure, Verifiable Commerce

VerifyMe's official mission is simple: to be the industry leader in technology solutions that provide item authentication, supply chain traceability, track & trace (a system for following a product's journey), and consumer engagement. This mission implies a clear vision: achieving market leadership and enabling secure, verifiable commerce worldwide through their technology portfolio. The company's focus is on protecting brands and lowering their costs, which is a powerful value proposition in a global supply chain increasingly plagued by counterfeiting.

The core of their offering is the Precision Logistics Segment, which accounted for a massive 99% of their Q3 2025 revenue, showing where the business truly lives now. You can learn more about the mechanics of this business in VerifyMe, Inc. (VRME): History, Ownership, Mission, How It Works & Makes Money.

Operational Efficiency and Cost Discipline

This value is the most visible in VerifyMe's 2025 financial statements. It's not just about cutting costs; it's about ruthlessly optimizing the business model to survive near-term revenue headwinds. The company's leadership has defintely demonstrated a commitment to financial prudence this year.

Here's the quick math on their discipline:

• Operating expenses were reduced to $1.7 million in Q3 2025, a significant drop from $2.5 million in Q3 2024.
• Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) improved to a positive $0.8 million in Q3 2025, up sharply from $0.2 million in Q3 2024.
• The divestiture of the Trust Codes business in late 2024 was a strategic move to eliminate a low-margin segment, which directly contributed to the cost reduction and gross margin improvement.

They are managing their costs to align with revenues, which is the only way to sustain profitability in a transitional period. They expect to remain cash flow positive for the full year of 2025.

Customer Focus and Precision Logistics

The company's dedication to its customers, particularly in the time- and temperature-sensitive (cold chain) logistics space, is a core value in action. Their subsidiary, PeriShip, is the vehicle for this commitment, providing specialized logistics for products in the food and healthcare industries.

The biggest move in 2025 demonstrating this focus was the transition of their Proactive services from their previous shipping partner to a new major parcel carrier in the US. This move, effective September 24, 2025, was done to allow Proactive customers to realize savings on their shipping costs, especially heading into the peak holiday season.

• The top 5% of their Precision Logistics customers generate over 60% of Proactive services revenue.
• The average tenure of the relationship with these key customers is over 7 years, showing the long-term trust built on reliable, specialized service.

This change is causing near-term revenue dips, but it is a long-term investment in customer value, positioning the company for a better long-term future.

Strategic Growth and Innovation

VerifyMe is not just hunkering down; they are using their financial stability as a launchpad for growth. With a cash balance of $4.0 million as of September 30, 2025, and positive cash flow from operations, they have the resources to invest.

Their strategy is two-fold: organic and inorganic growth.

• Inorganic Growth: The company is actively pursuing strategic acquisitions to complement their existing services, leveraging their strong balance sheet. They also extended their share repurchase program through December 31, 2025, authorizing the buyback of up to $500,000 of common stock, a direct capital allocation decision to optimize shareholder value.
• Organic Growth: They are investing in technology upgrades and expanding their addressable market by integrating with the second major US freight carrier. This multi-carrier integration is a critical innovation that moves them past single-carrier limitations, setting the stage for higher margin profiles and continued cash generation in 2026.

They are committed to using their cash to fund these strategies, including a recent $2.0 million short-term note investment that is expected to yield better interest income, showing a smart use of their capital base.