Mission Statement, Vision, & Core Values of Workiva Inc. (WK)

You're looking beyond the quarterly earnings reports and into the foundational principles that drive a company's long-term performance, and that's defintely the right move for a deeper analysis.

Workiva Inc.'s core purpose-to power transparent reporting for a better world-is more than just a slogan; it's the strategic bedrock that supports their impressive Q3 2025 growth, where total revenue hit $224 million, up 21% year-over-year. How does a mission focused on integrity and innovation translate directly into a 42% year-over-year increase in customers with annual contracts over $500,000, and what does that kind of customer commitment tell us about the durability of their platform?

We need to map their values-like that 97% gross retention rate-to their financial outlook: with full-year 2025 revenue guidance now projected between $880 million and $882 million, is their commitment to transparent reporting the key differentiator that will sustain their non-GAAP operating margin target of 9.2% to 9.4%?

Workiva Inc. (WK) Overview

Workiva Inc. is the platform you turn to for connected, transparent reporting, which is defintely a necessity in today's complex regulatory environment. The company started in 2008 as WebFilings LLC, with a core mission to simplify how corporations managed and reported business data, especially for U.S. Securities and Exchange Commission (SEC) filings. They were one of the first to bet on the cloud for this mission-critical work.

The company changed its name to Workiva in 2014 to reflect its broader vision beyond just SEC compliance. Today, their cloud platform is a unified system for finance, accounting, risk, audit, and sustainability teams. Their main offering is a Software-as-a-Service (SaaS) platform that connects data from disparate sources-think your Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) tools, and spreadsheets-to automate and ensure consistency across all your mission-critical reports.

This platform is a single source of truth for everything from financial statements to Environmental, Social, and Governance (ESG) reporting. For the full 2025 fiscal year, Workiva's total revenue guidance is projected to be between $880 million and $882 million, reflecting the growing demand for a single, controlled reporting solution.

Their solutions span a wide range of reporting needs:

• Financial Reporting: SEC filings, statutory reporting.
• ESG & Sustainability: Carbon accounting, compliance with new global standards.
• Governance, Risk, and Compliance (GRC): Internal controls, audit management.

Q3 2025 Financial Performance: Subscription Revenue Drives Growth

Looking at the latest financial reports, Workiva delivered a strong third quarter in 2025, showing that their strategy of driving multi-solution adoption is paying off. Total revenue for Q3 2025 reached $224 million, marking a significant 21% increase year-over-year. That's a solid beat, showing resilience even with global economic uncertainty.

The real story is in the company's main product revenue stream: subscription and support. This segment, which represents the recurring, high-margin part of the business, hit $210 million in Q3 2025, growing by a robust 23% over the same quarter last year. Here's the quick math: subscription revenue accounted for nearly 94% of the total revenue, which is exactly what you want to see in a healthy SaaS business.

Plus, the growth in high-value customers is accelerating. The number of customers with an Annual Contract Value (ACV) over $500,000 surged by 42% year-over-year in Q3 2025. This tells us that the platform is not just attracting new customers-it's deepening its relationship with the largest, most complex organizations, which is a key indicator of product stickiness and market validation. Workiva is expanding its footprint within the existing customer base of 6,541 organizations.

Workiva: A Leader in Connected Reporting

Workiva is not just another software vendor; they are a leader in the connected reporting and compliance space. Their platform is trusted by over 80% of FORTUNE 1,000 companies for their most sensitive, audit-ready work. The core value proposition is simple: connecting data, unifying processes, and empowering teams to work more accurately and efficiently. This focus on a single, controlled environment for financial, risk, and ESG data is what differentiates them in the market.

They are consistently recognized as a leader in analyst reports, like Gartner's Magic Quadrant for Financial Close and Consolidation Solutions, because their cloud-native approach simplifies the complexities of global regulatory mandates. They're making compliance a competitive advantage, not just a cost center. If you want to dive deeper into the nuts and bolts of the company's financial stability and strategic positioning, you should check out this detailed analysis: Breaking Down Workiva Inc. (WK) Financial Health: Key Insights for Investors.

Workiva Inc. (WK) Mission Statement

You're looking for the bedrock of Workiva Inc.'s strategy, and honestly, the mission statement is where you find the clearest signal of what they sell and where they're headed. It's not just a nice phrase; it's a filter for every capital allocation decision and product roadmap choice. The core takeaway is simple: Workiva is building the infrastructure for a world that demands more truth in its corporate reporting.

The company's mission statement is: To power transparent reporting for a better world. This statement is a powerful distillation of their value proposition, moving beyond mere compliance software to position the platform as an essential tool for creating trust in the global economy. This isn't a soft goal; it's a direct response to the market trend of integrated financial and non-financial data (like ESG) becoming mandatory for investor confidence. Workiva Inc. (WK): History, Ownership, Mission, How It Works & Makes Money offers a deeper look at this evolution.

Here's the quick math on their traction: Workiva is guiding for full-year 2025 total revenue between $880 million and $882 million, which shows this mission is translating into significant commercial success. That's a defintely strong signal that the market values their focus on transparency.

Component 1: Power

The first component, Power, is about equipping organizations to manage incredibly complex, high-stakes reporting processes. It's the engine behind the platform, giving finance, accounting, risk, and audit teams control over their data. This means moving away from fragmented spreadsheets and siloed systems to a single, connected, audit-ready environment.

The proof of this empowerment is in their high-value customer growth. As of the third quarter of 2025, Workiva had 236 customers with an Annual Contract Value (ACV) of more than $500,000, a massive increase of 42% year-over-year. This kind of expansion in large-scale contracts shows that major enterprises are relying on the Workiva platform to handle their mission-critical work.

This power is delivered through a unified, cloud-based platform that:

• Streamlines complex reporting workflows.
• Connects data, documents, and teams seamlessly.
• Transforms data management with AI-powered capabilities.

Component 2: Transparent Reporting

Transparent Reporting is the heart of the mission and the core product Workiva sells. It's not enough to just report data; the data must be accurate, consistent, and easily verifiable by all stakeholders, from the SEC to the individual investor. This is where the platform's secure, audit-ready design becomes a competitive advantage.

In Q3 2025, Workiva reported a gross retention rate of 97% and a net retention rate of 114%. The 97% gross retention rate tells you customers rarely leave, which speaks volumes about the platform's reliability and the quality of the data it produces. The 114% net retention rate means existing customers are spending more, expanding their use of the platform across financial, sustainability, and governance, risk, and compliance (GRC) reporting.

The push for transparency is also supported by broader market trends. A 2025 Workiva Executive Benchmark Survey found that 92% of investors rank data accuracy as a foundational requirement for evaluating organizations, and 93% are more likely to invest in companies with integrated financial and non-financial reporting. Workiva is directly addressing this investor demand for high-quality, trustworthy data.

Component 3: Better World

The final component, Better World, elevates the mission beyond quarterly earnings and SEC filings. It connects the technical work of reporting to a larger purpose, primarily through Environmental, Social, and Governance (ESG) reporting. By simplifying the process of tracking and reporting non-financial metrics, Workiva helps drive corporate accountability.

The platform is increasingly a tool for integrated reporting, where financial and sustainability data are connected. This is a strategic move, as 97% of executives in Workiva's 2025 survey believe integrated financial and sustainability data helps identify performance gaps that enhance financial growth opportunities. Workiva is betting that better, more honest reporting on things like carbon emissions and supply chain ethics will lead to better corporate behavior and, ultimately, a better world.

This commitment is evident in their product development, such as updating their platform in 2025 to include the S&P Global Corporate Sustainability Assessment (CSA) 2025 content and updating emission factor logic for Workiva Carbon to ensure data quality in scope 3 categories. They are putting their development resources where their mission is, making it easier for their over 6,500 customers to be more responsible global citizens. Workiva is not just selling software; they are selling a path to corporate trust.

Workiva Inc. (WK) Vision Statement

The vision of Workiva Inc. is to be The world's leading platform for transparency, accountability, and trust, a goal that directly maps to their core business of simplifying complex reporting for finance, accounting, and governance, risk, and compliance (GRC) teams. This isn't just corporate language; it's an operational mandate, one that's showing up in their 2025 fiscal year performance, especially as they focus on driving operational leverage and expanding margins.

You need to see this vision not as a fluffy aspiration, but as a strategic filter for their product roadmap and financial targets. Honestly, their focus on integrated reporting is perfectly timed for the global push on Environmental, Social, and Governance (ESG) disclosures, which is a massive, near-term opportunity. Workiva is defintely positioned to capitalize on that regulatory tailwind.

Mission: Powering Transparent Reporting for a Better World

Workiva's mission statement is clear: To power transparent reporting for a better world. This mission is the engine driving their platform's expansion from purely financial reporting, like SEC filings, into non-financial areas like sustainability and GRC.

The financial results for the nine months ended September 30, 2025, show this mission is resonating with decision-makers, as total revenue hit $645.6 million, up from $538.8 million in the same period last year. The company's platform is now used by over 6,500 customers globally, including more than 85% of the Fortune 1,000, confirming their critical role in the information ecosystem.

Here's the quick math on their subscription strength:

• Subscription and support revenue grew 20% year-over-year in Q1 2025.
• Customers with an Annual Contract Value (ACV) over $500,000 grew 32% year-over-year as of Q1 2025.

Vision Component 1: The World's Leading Platform for Transparency

Transparency is the core product Workiva sells, translating complex, disparate data into a unified, auditable report. The platform connects data from hundreds of enterprise resource planning (ERP) and other systems, ensuring consistency across mission-critical documents. This focus on data integrity is why their gross retention rate was a strong 97% in Q3 2025, exceeding their 96% target.

The market opportunity here is huge-Workiva estimates its total addressable market (TAM) is around $35 billion, with the largest segment, $16.4 billion, in the Americas. This is a direct reflection of the increasing regulatory demand for transparent, connected reporting, especially with new global ESG mandates coming online. Their multi-solution strategy is working, too: 73% of Q3 2025 subscription revenue came from customers using multiple Workiva solutions, up from 68% a year prior. That's how you drive efficiency for your clients and for yourself.

Vision Component 2: The Core of Accountability

Accountability in financial markets means audit-readiness and verifiable data. Workiva delivers this by creating a secure, cloud-based platform that unifies processes for financial, sustainability, and GRC reporting. This is where the company's commitment to operational rigor truly shows up in the financials.

Workiva has significantly improved its operating leverage, which is the ability to grow revenue faster than operating expenses. They raised their full-year 2025 non-GAAP operating margin guidance to a range of 9.2% to 9.4%, a substantial increase from the 5.0% to 5.5% projected at the start of the year. This improvement reflects a disciplined approach to managing costs while still investing in their platform, which is critical for a growth stock. The company also anticipates a 2025 free cash flow margin of approximately 12%. Accountability isn't just for their customers; it's a mandate for their own bottom line.

Vision Component 3: Building Stakeholder Trust

Trust is the ultimate output of transparency and accountability. Workiva builds this trust by consistently delivering a platform that reduces reporting errors and enhances stakeholder confidence. For example, their platform is credited with facilitating a 60% reduction in reporting errors for customers, which directly translates to more reliable disclosures.

The increasing confidence in the platform is evident in the Net Retention Rate (NRR), which was 114% in Q3 2025. An NRR over 100% means existing customers are spending more with Workiva year-over-year, which is a powerful signal of product value and trust. This strong momentum led Workiva to raise its full-year 2025 total revenue guidance to a range of $880 million to $882 million as of November 2025. This is a strong vote of confidence from management in their ability to execute. You can dive deeper into the market's view here: Exploring Workiva Inc. (WK) Investor Profile: Who's Buying and Why?

Core Values: The Operational Blueprint

Workiva's core values act as the daily operational blueprint for achieving their mission and vision. They are the guardrails for every product decision and customer interaction, ensuring consistency. These values are simple, actionable, and focus heavily on both internal culture and external delivery:

• Customer Success: Always delight our customers.
• Innovation: Keep creating solutions and finding better ways.
• Trust: Rely on each other.
• Inclusion: Support a diverse community where we all belong.
• Integrity: Do the right thing, every time.
• Accountability: Be responsible for your success and failure.
• Collaboration: Share resources and work together.

The strong focus on Innovation is particularly relevant now, as the company is leveraging AI to accelerate transformation for the Office of the CFO, integrating intelligent finance and GRC solutions. This is an action that directly supports the 'Keep creating solutions' value. The next step is watching how their new Chief Revenue Officer, appointed in November 2025, translates these values into accelerating the sales cycle for their multi-solution platform.

Workiva Inc. (WK) Core Values

You're looking for a clear signal on Workiva Inc.'s long-term value, and honestly, the best place to start is their core values-they are the blueprint for the financial strategy. The company's mission, To power transparent reporting for a better world, isn't just a slogan; it's the driver behind their impressive growth in large contracts and their commitment to operational discipline.

As a seasoned analyst, I see their values of Innovation, Customer Success, and Integrity/Transparency as the key pillars supporting their raised 2025 revenue guidance, which now sits at a strong range of $880 million to $882 million. That's a clear map of near-term opportunity, built on a solid foundation. You can dig deeper into who's betting on this trajectory in Exploring Workiva Inc. (WK) Investor Profile: Who's Buying and Why?.

Innovation

Innovation at Workiva isn't about chasing buzzwords; it's about building a platform that simplifies complex, mission-critical work. This value is evident in their aggressive push into artificial intelligence (AI) and machine learning to automate and enhance insights within the platform. They are defintely moving fast.

Here's the quick math on their focus: Workiva is leveraging AI tools, like the AI-powered control creator, to help customers author and implement policy control and compliance in-house, significantly reducing their reliance on expensive third-party consulting spend. This focus on efficiency is a direct contributor to their improved profitability, with the non-GAAP operating margin hitting 12.7% in the third quarter of 2025.

• AI-powered platform enhances automation.
• New solutions target complex regulatory needs.
• Investment discipline sharpens resource allocation.

Customer Success

When a software-as-a-service (SaaS) company has a high gross retention rate, it tells you their product is sticky and their customers are winning. Workiva's commitment to customer success is a concrete financial metric: their gross retention rate stood at a robust 97% in the third quarter of 2025, and their net retention rate was 114%. That 114% means existing customers are not only staying but are buying more solutions.

This success is most visible in their large-contract momentum. The number of customers with an Annual Contract Value (ACV) over $500,000 grew by a massive 42% compared to the third quarter of 2024. For instance, they closed a high six-figure expansion deal with a European energy services company, covering six solutions from sustainability reporting to enterprise risk management. That's a clear sign of platform consolidation and deep customer trust.

Integrity, Transparency, and Trust

The core of Workiva's business is enabling transparency, which is a non-negotiable value in today's regulatory environment. Their platform unifies financial, sustainability, and Governance, Risk, and Compliance (GRC) data, making it audit-ready and secure. This is how they build trust with the more than 6,400 organizations, including over 85% of Fortune 1,000 companies, that rely on them.

The real-world impact is in risk mitigation. One US financial holding company, for example, expanded its use of the platform to centralize 45 internal enterprise risk reports, standardizing risk metrics and statements across the organization. This move, which increased their annual spend by 25%, shows that integrity translates directly into critical business function. What this estimate hides is the immense regulatory headache that centralization avoids. Their focus on Environmental, Social, and Governance (ESG) reporting is also a direct reflection of this value, helping businesses meet growing stakeholder demands for non-financial data disclosure.