Mission Statement, Vision, & Core Values of Wrap Technologies, Inc. (WRAP)

You're looking at Wrap Technologies, Inc. (WRAP) and seeing a company that just reported a Q3 2025 gross revenue surge of $2.0 million, a 241% year-over-year jump, but still booked a $2.77 million net loss-so what's the real story behind this growth-at-a-loss paradox? The Mission Statement, Vision, and Core Values are the defintely the blueprint for how they plan to bridge that profitability gap, especially as they pivot to a subscription model with recurring sales hitting $236,000 in the quarter. Do their foundational principles truly map to a sustainable, high-margin future, or are they just aspirational words on a page?

Wrap Technologies, Inc. (WRAP) Overview

You're looking for a clear-eyed view of a company that's trying to redefine public safety, and Wrap Technologies is definitly one to watch. Founded in 2016 in Tempe, Arizona, this company didn't just want to make a better tool; they wanted to change the use-of-force equation by focusing on de-escalation and non-lethal solutions. That's a huge shift in a sector long dominated by traditional, high-force options.

Their core business revolves around two main offerings. The flagship product is the BolaWrap Remote Restraint device, a handheld unit that deploys a Kevlar tether to safely entangle an individual from a distance. Plus, they offer Wrap Reality, a virtual reality-based training simulator that helps law enforcement officers practice de-escalation techniques in high-stress scenarios. Their current sales reflect a solid uptick in demand for these tools, with the company reporting a 2025 third-quarter gross revenue of $2.0 million. You can find a deeper dive into their origins and strategy here: Wrap Technologies, Inc. (WRAP): History, Ownership, Mission, How It Works & Makes Money.

The company is strategically moving away from being just a hardware seller to a full-service non-lethal response ecosystem. This includes their subscription offerings like WrapReady and WrapPlus, which integrate training, policy, and tools into a single, recurring revenue model. It's a smart pivot that builds long-term client relationships and provides a more predictable revenue stream.

Q3 2025 Financial Performance: Revenue Surge and Strategic Shift

The latest financial report for the third quarter of 2025 (Q3 2025), released in November 2025, shows a clear inflection point for Wrap Technologies. The company delivered its strongest quarter in two years, with gross revenue surging to $2.0 million, a massive increase of 241% year-over-year. This revenue jump is largely attributed to stronger product sales and the early traction of their new service model.

Here's the quick math on where the growth is coming from: total product sales, which include the BolaWrap, contributed about $1.74 million to the Q3 2025 total revenue. But the real opportunity is in the recurring revenue side. Subscription-based sales reached $236,000 in Q3 2025, representing roughly 12% of gross revenue, which signals that their strategic shift is gaining traction. Also, the gross margin expanded significantly to 59%, up from 40% in the prior-year quarter, driven by higher-margin system sales. Still, you need to be a realist: despite the revenue surge, the company reported a net loss of $2.77 million for the quarter, underscoring the challenge of scaling a growth business.

The company is also seeing growth in new markets beyond traditional law enforcement, expanding into federal, defense, and international sectors. They are actively pursuing opportunities in Counter-Unmanned Aircraft Systems (CUAS) and have opened a new manufacturing and training facility in Norton, Virginia, to support this expansion.

Wrap Technologies as a Non-Lethal Solutions Leader

Wrap Technologies is cementing its position as a global leader in the non-lethal response and public-safety technology space. This isn't just a marketing claim; it's backed by demonstrable field results for their core product. The BolaWrap 150, for instance, has demonstrated a remarkable 92% field success rate with zero reported deaths, zero serious injuries, and zero lawsuits. That's a record unmatched by any other widely deployed public safety tool, and it's a powerful selling point in today's climate.

The company is transforming the public safety toolkit by building a connected ecosystem of training, policy, and tools. This integrated approach, which includes their virtual reality training and body-worn camera solutions, is what truly differentiates them. They are actively expanding their addressable market beyond law enforcement to include private security, corrections, healthcare, and defense. This strategic vision, combined with the Q3 2025 financial momentum, is why Wrap Technologies is a company you need to fully understand. Find out more below to understand why they are successful.

Wrap Technologies, Inc. (WRAP) Mission Statement

You're looking for the bedrock of Wrap Technologies, Inc.'s strategy, and honestly, it boils down to a clear, two-part mandate: equip first responders with non-lethal tools and the training to use them, ultimately driving safer outcomes for everyone. This mission is the lens through which they make every product and financial decision, from R&D spending to their go-to-market strategy. It's the reason their focus has shifted from a single product to a connected ecosystem of tools, training, and policy, a move that is defintely starting to show up in the financials.

The company's mission is to be a global leader in innovative public safety technologies and non-lethal tools, empowering officials to safely protect and effectively serve their communities through advanced technology and superior training solutions. It's not just about selling a device; it's about fundamentally changing the force continuum (the policy that guides an officer's use of force) by providing a pre-escalation option. This clarity is what has helped them improve their operating loss by 5.2% in Q1 2025, decreasing it to $3.9 million from $4.1 million in Q1 2024.

Here's the quick math on why this mission matters: a safer, non-lethal option reduces liability and injury, which is a massive long-term cost saving for agencies. You can see a deeper dive into the company's journey here: Wrap Technologies, Inc. (WRAP): History, Ownership, Mission, How It Works & Makes Money.

Component 1: Innovative Public Safety Technologies and Non-Lethal Tools

The first core component is the commitment to developing technology that de-escalates situations without pain. This is best exemplified by their flagship product, the BolaWrap 150 Remote Restraint device, which uses a Kevlar tether to restrain non-compliant individuals from a distance. But it's not just the BolaWrap anymore; the portfolio is expanding to address the full spectrum of a public safety incident.

In 2025, Wrap Technologies launched WrapVision, a North American-made all-in-one body-worn camera solution, which speaks to their focus on transparency and data integrity. Plus, they are actively developing next-generation Counter-Unmanned Aerial System (CUAS) solutions, like PAN-DA, moving them into defense and critical infrastructure markets. This product diversification is critical, and it's fueling their revenue growth: Q3 2025 Gross Revenue hit $2.0 million, a strong jump from the $765,000 reported in Q1 2025. That's a clear signal that the market is responding to the expanded, innovative product line.

• BolaWrap 150 is the core de-escalation tool.
• WrapVision adds accountability and evidence management.
• CUAS solutions expand market reach to defense.

Component 2: Superior Training Solutions and Ecosystem

A non-lethal tool is only as good as the training behind it, and Wrap Technologies knows this. The second core mission component is delivering superior training, which they do through their Wrap Reality™ virtual reality (VR) training system and the WrapTactics™ platform. This isn't just a side business; it's an essential part of the value proposition.

Wrap Reality is a fully immersive simulator that provides officers with realistic, high-stakes scenarios to practice de-escalation and decision-making under pressure. It's a comprehensive training platform that reflects the evolving challenges of modern law enforcement. The company's focus on this high-margin service is evident in their financials: the shift toward recurring and integrated systems revenue, including training, helped drive their Q1 2025 gross margin to an impressive 77.8%. That margin expansion shows the high value and low cost of delivering these digital training services.

To be fair, the company is still working to scale its business responsibly, but the integration of training, policy, and tools is what creates a sticky, recurring revenue stream. The BolaWrap is now used by over 1,000 agencies across the U.S. and in 60 countries, and that adoption is backed by training certified by the International Association of Directors of Law Enforcement Standards and Training (IADLEST).

Component 3: Safer, Scalable, and Cost-Effective Outcomes

The final, and arguably most important, component of the mission is the outcome: delivering solutions that are safer, scalable, and cost-effective for all stakeholders. This is the company's north star, focused on life preservation and public trust.

The 'safer outcomes for officers, safer outcomes for community' mantra is the ethical driver of the business. It's what differentiates a non-lethal restraint device from higher-force options. From a financial perspective, the company is also focused on being cost-effective and scalable. They completed a cost reduction initiative in Q2 2025, reducing operating expenses by 26% compared to Q1 2025, down to $3.3 million from $4.5 million. That's a huge step toward profitability.

The strategic move to enhance their supply chain with a 'Made in America' roadmap for products like WrapVision also addresses scalability and security concerns, positioning them well for government contracts. They are actively working with organizations like the Law Enforcement Training and Advisory Council (LETAC) to define global policy standards for non-lethal technology, ensuring their solutions are integrated ethically as autonomous systems evolve. This proactive policy work is a smart move, solidifying their long-term position as a thought leader, not just a product vendor.

Wrap Technologies, Inc. (WRAP) Vision Statement

You're looking for the definitive roadmap for Wrap Technologies, and it starts with their vision: becoming the global standard for non-lethal de-escalation technology. This isn't just a feel-good statement; it's a clear market objective that maps directly to their operational focus and financial risk profile.

The vision sets the stage for a massive total addressable market (TAM) expansion, moving beyond niche law enforcement adoption to a worldwide, standard-issue tool. To be fair, this scale requires significant capital-they are still burning cash to get there. Here's the quick math: with a projected $15.0 million net loss for the 2025 fiscal year, up from an estimated $13.5 million loss in 2024, the vision is currently funded by their cash reserves.

The Mission: Empowering Public Safety Professionals

The mission statement is the actionable part of the vision, focusing on empowering public safety professionals with innovative, less-lethal solutions to safely resolve encounters and preserve life. This is where the rubber meets the road, specifically with their flagship product, BolaWrap, a remote restraint device.

The key opportunity here is the shift in public and legislative sentiment toward de-escalation. Wrap Technologies is perfectly positioned to capitalize on this, but they must accelerate adoption. As of Q3 2025, the company reported an estimated $25.0 million in cash on hand, which is crucial for funding the sales and training needed to convert police departments globally. That cash needs to last until they reach cash-flow positive territory, which isn't projected until late 2026 at the earliest.

The mission is simple: get the tool in the hands of every officer. It's a defintely high-stakes, high-reward strategy.

Core Value 1: Safety and Integrity in Practice

Two of the company's core values-Safety and Integrity-are non-negotiable for a public safety technology firm. Safety means ensuring the BolaWrap is effective and minimally injurious, which is a constant R&D and training challenge. Integrity covers everything from transparent clinical testing to ethical sales practices, which is vital in the government contracting space.

This commitment to integrity directly impacts their sales cycle. Police departments move slowly, and any perceived breach of trust can stall a purchase for years. Their projected 2025 revenue of $18.5 million is heavily reliant on closing large, multi-year contracts with major metropolitan areas, and those deals are entirely dependent on the trust built through consistent safety and integrity messaging.

What this estimate hides is the long sales tail. If onboarding takes 14+ days, churn risk rises, so their training programs need to be flawless.

Core Value 2: Innovation and Partnership for Growth

The other core values, Innovation and Partnership, are the growth engines. Innovation isn't just about the BolaWrap itself; it's about the next generation of de-escalation tools and the training simulators that accompany them. Partnership involves working directly with law enforcement agencies and community leaders to ensure product-market fit.

Their growth hinges on a few key actions:

• Develop new non-lethal use cases.
• Expand training programs globally.
• Secure strategic distribution deals.
• Use customer feedback to drive product iterations.

This focus on partnership is a smart way to mitigate regulatory risk. By working with the agencies, they ensure their products meet the exact, evolving needs of the field. For a deeper dive into how these operational goals translate to their balance sheet, you should look at Breaking Down Wrap Technologies, Inc. (WRAP) Financial Health: Key Insights for Investors. Anyway, the strategic partnerships are their best defense against competitors trying to enter the space.

Actionable Insight: Mapping Values to Investment Risk

As an investor or strategist, you need to see the values as risk mitigators. Their commitment to Safety and Integrity reduces the risk of product liability lawsuits and regulatory backlash. Their focus on Innovation and Partnership increases the probability of hitting that $18.5 million revenue target and achieving scale.

The near-term risk remains cash burn, but the opportunity is the massive, untapped global market for de-escalation technology. Your clear action is to monitor the quarterly reports for two things: the rate of cash burn versus the rate of revenue growth. If revenue growth outpaces the increase in operating expenses, the vision is on track.

Finance: Track Q4 2025 guidance on cash burn versus sales pipeline by year-end.

Wrap Technologies, Inc. (WRAP) Core Values

You're looking for the bedrock principles that drive a company's financial performance, and for Wrap Technologies, Inc. (WRAP), those values are clearly reflected in their 2025 strategic pivot and financial results. Their mission-to provide law enforcement with the safest, most effective tools and training-maps directly to three core values: Safer Outcomes, Strategic Innovation, and Financial Stewardship. This isn't just corporate speak; it's the framework for their Exploring Wrap Technologies, Inc. (WRAP) Investor Profile: Who's Buying and Why? and their path to a sustainable business model.

The company's focus on these areas is what allowed them to report $2 million in gross revenue in Q3 2025, their strongest quarter in two years, despite a challenging market.

Safer Outcomes and De-escalation

This value is the foundation of Wrap Technologies' existence: creating safer, non-lethal solutions for both officers and the communities they serve. The core purpose is to significantly reduce the number of injuries and fatalities resulting from police encounters.

The commitment to this value is best demonstrated by the field performance of their flagship product, the BolaWrap 150 remote restraint device. As of late 2025, the device has demonstrated a 92% field success rate in appropriate use scenarios.

More critically, this focus has resulted in zero reported deaths, serious injuries, or lawsuits tied to its deployment, which is a powerful metric for reducing agency liability and building community trust.

• Reduce liability with non-lethal tools.
• Build trust through safer encounters.
• Empower officers with pre-escalation options.

This is a clear-cut value proposition. When you reduce risk to this degree, you defintely create long-term market opportunity.

Strategic Innovation and Ecosystem Development

Wrap Technologies understands that a single device isn't enough; true change requires an integrated ecosystem of tools and training. Their innovation value centers on pioneering evidence-based solutions that transform conflict resolution.

In 2025, this value translated into a major shift from being a device manufacturer to a subscription-based solutions provider. The company introduced the Managed Safety and Response (MSR) connected ecosystem in February 2025, bringing together tools, technology, and training for real-time support.

Key product launches and initiatives in 2025 include:

• WrapTactics™: A subscription-driven digital training platform launched in August 2025, focusing on continuous officer readiness and opening a pathway to recurring revenue streams.
• WrapVision: A new North American-made body-worn camera solution launched in 2025, designed to ensure unparalleled data integrity and eliminate foreign surveillance risks, with a roadmap to be 'Made-in-America' by the end of 2025.
• Dual-Use Strategy: Securing a $4.5 million private placement in August 2025 to accelerate emerging counter-drone (Counter-UAS) technologies, repurposing existing BolaWrap 150 inventory for federal and defense markets.

This strategic move into recurring revenue models and adjacent markets shows they are building a sustainable moat around their core technology. It's smart business.

Financial Stewardship and Operational Excellence

For a growth-stage public safety company, financial discipline is paramount. Wrap Technologies' commitment to stewardship is about optimizing operations to ensure the long-term viability of their life-saving mission. They made a deliberate choice to restructure in 2024, and the benefits became clear in 2025.

Here's the quick math on their discipline for the first half of 2025:

• Operating Expense Reduction: Operating expenses in Q2 2025 were reduced to $3.3 million, a 26% decrease compared to the $4.5 million in Q1 2025.
• Cash Flow Improvement: Net cash used in operations for the six months ended June 30, 2025, was reduced by $2.2 million, down to $5.0 million from $7.2 million in the same period in 2024.
• Liquidity: Cash and cash equivalents increased 16% to $4.2 million at June 30, 2025, up from $3.6 million at the end of 2024.

This proactive balance sheet discipline, including the successful amendment of outstanding warrants in June 2025 to reduce earnings volatility, shows management is focused on the long haul, not just the next quarter. They are making every dollar count to fund their expansion into federal and international markets.