Centrais Eléctricas Brasileiras S.A. - Eletrobrás (EBR): Análisis de la Matriz ANSOFF [Actualizado en Ene-2025]

En el panorama dinámico de la energía renovable, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) está orquestando un viaje estratégico transformador que promete redefinir el ecosistema de energía de Brasil. Al aprovechar la matriz de Ansoff, la compañía está a punto de desatar una ambiciosa hoja de ruta de crecimiento, innovación y expansión sostenible a través de múltiples dimensiones del sector eléctrico. Desde estrategias de penetración del mercado hasta iniciativas de diversificación audaces, EletroBrás no se está adaptando a la transición energética, sino que está formando activamente el futuro de la generación de energía, la distribución y la innovación tecnológica en América del Sur.

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) - Matriz Ansoff: Penetración del mercado

Expandir la capacidad de generación de energía renovable en los mercados de electricidad brasileños existentes

A partir de 2022, EletroBrás generó 71,184 gwh de electricidad, con 91.5% de fuentes renovables. La cartera hidroeléctrica de la compañía comprende 22 plantas hidroeléctricas con 34,234 MW de capacidad instalada.

Implementar estrategias de precios agresivas para atraer a más clientes industriales y residenciales

En 2022, EletroBrás sirvió a 64.4 millones de clientes en Brasil, con un arancel eléctrico promedio de R $ 0.75 por kWh.

• Segmento industrial: 27% de la base total de clientes
• Segmento residencial: 68% de la base total de clientes
• Segmento comercial: 5% de la base total de clientes

Mejorar las plataformas de servicio al cliente digital para mejorar la experiencia y la retención del usuario

La inversión en la plataforma digital alcanzó R $ 158 millones en 2022, con el 92% de las interacciones de los clientes ahora realizadas a través de canales digitales.

Invierta en mejoras de modernización y eficiencia de la red para reducir los costos operativos

Las inversiones de modernización de la red totalizaron R $ 1.2 mil millones en 2022, lo que reduce las pérdidas de transmisión del 5,6% al 4.9%.

• Mejora de la confiabilidad de la red: 99.7% de tiempo de actividad
• Inversión de tecnología de cuadrícula inteligente: R $ 345 millones
• Reducción de costos operativos: 6.2% interanual

Centrais Elétricas Brasileiras S.A. - EletroBrás (EBR) - Matriz de Ansoff: Desarrollo del mercado

Asociaciones estratégicas con distribuidores de electricidad regionales

En 2022, EletroBrás estableció 3 acuerdos de asociación de electricidad transfronteriza en América del Sur. Valor de inversión total: $ 487 millones.

Infraestructura transfronteriza de transmisión de electricidad

Detalles de expansión de infraestructura para 2022-2024:

• Línea de transmisión de Perú: 1.245 kilómetros
• Línea de transmisión de Argentina: 987 kilómetros
• Línea de transmisión de Uruguay: 612 kilómetros
• Inversión total: $ 1.2 mil millones

Mercados emergentes de electrificación urbana y rural

Estadísticas de penetración del mercado brasileño:

• Regiones desatendidas dirigidas: 18 estados
• Aumento de la cobertura de electrificación rural: 7.3%
• Expansión de electrificación urbana: 12.5%
• Inversión total: $ 673 millones

Empresas conjuntas con compañías internacionales de energía renovable

Centrais Elétricas Brasileiras S.A. - EletroBrás (EBR) - Matriz Ansoff: Desarrollo de productos

Desarrollar soluciones avanzadas de almacenamiento de energía integradas con la generación eólica y solar

EletroBrás invirtió R $ 450 millones en investigación y desarrollo de almacenamiento de energía en 2022. La compañía actualmente opera 127 MW de capacidad de almacenamiento de baterías en Brasil.

Crear tecnologías de cuadrícula inteligente y plataformas de gestión de energía digital

EletroBrás desplegó 42,000 medidores inteligentes en 2022, con planes de expandirse a 250,000 para 2025. La inversión en la plataforma digital alcanzó R $ 220 millones.

• Cobertura de cuadrícula inteligente: 18 estados brasileños
• Usuarios de la plataforma digital: 1.2 millones
• Cobertura de monitoreo de energía en tiempo real: 65% de la red

Invierta en producción de hidrógeno verde y desarrollo de infraestructura

EletroBrás cometió R $ 750 millones a proyectos de hidrógeno verde, dirigido a la capacidad de producción de 200 MW para 2030.

Diseño de sistemas innovadores de energía renovable híbrida

EletroBrás desarrolló 12 sistemas de energía renovable híbrida para clientes industriales en 2022, con una inversión total de R $ 320 millones.

• Clientes industriales atendidos: 38
• Eficiencia promedio del sistema: 82%
• Reducción de emisiones: 145,000 toneladas de CO2 equivalente

Centrais Elétricas Brasileiras S.A. - EletroBrás (EBR) - Matriz de Ansoff: diversificación

Expandirse a la infraestructura de carga de vehículos eléctricos y los servicios de ecosistemas relacionados

En 2022, EletroBrás invirtió R $ 120 millones en desarrollo de infraestructura de carga de vehículos eléctricos. El mercado de vehículos eléctricos brasileños llegó a 67,000 vehículos eléctricos registrados para fines de 2022.

Invierta en tecnologías de movilidad sostenible y redes de transporte eléctrico

EletroBrás cometió R $ 250 millones a tecnologías de movilidad sostenible en 2022.

• Expansión de la flota de autobuses eléctricos: 450 nuevos autobuses eléctricos
• Inversión de investigación de tecnología de baterías: R $ 45 millones
• Asociación con 12 autoridades de transporte municipal

Desarrollar soluciones descentralizadas de generación de energía para comunidades remotas y fuera de la red

Crear servicios técnicos y de consultoría para proyectos internacionales de energía renovable

EletroBrás generó R $ 78 millones a partir de servicios internacionales de consultoría de energía renovable en 2022.

• Proyectos internacionales activos: 24
• Países atendidos: 8
• Ingresos de consultoría total: R $ 78 millones

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) - Ansoff Matrix: Market Penetration

You're looking at how Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) plans to deepen its hold in current markets, which is the essence of Market Penetration. This strategy hinges on maximizing revenue from existing assets and customer bases, so the numbers here reflect internal efficiency and aggressive bidding in known arenas.

For 2025, the commitment to the core business is clear with a planned capital expenditure of BRL 4.5 billion dedicated to transmission network reinforcement and digitization initiatives. To give you context on recent deployment, in the second quarter of 2025 alone, approximately BRL 1.2 billion of the total quarterly investment went directly to transmission segment reinforcements and improvements. This investment supports the existing infrastructure base, which, as of 2022, stood at approximately 73,887.41 kilometers of electric power transmission lines at voltage levels of $\text{230 kV}$ or higher. Furthermore, in September 2025, Centrais Elétricas Brasileiras S.A. - Eletrobrás commenced commercial operations on the Manaus-Boa Vista Transmission Line, a 724 km project representing a BRL 3.3 billion investment.

Market share capture is being pursued through active participation in transmission auctions. The most recent event, the only one in 2025 held on October 31, saw seven lots awarded with estimated total investments of R$5.5 billion ($\text{US\$1.02 billion}$). Centrais Elétricas Brasileiras S.A. - Eletrobrás, under its new name Axia Energia, secured two lots in that specific tender, representing a combined investment of R$1.09 billion. This participation is a direct play to increase the regulated asset base (RAP).

Operational efficiency is a key lever for boosting profitability within the existing structure. The company has shown tangible progress in controlling operating expenses. Specifically, expenses with Personnel, Material, Services, and Others (PMSO) decreased by 28% in the first quarter of 2025 compared to the last quarter of 2024, and by 8% compared to the first quarter of 2024. This trend aligns with a longer-term goal, as a prior estimate projected a potential PMSO reduction of 41.8% from the R$8.8 billion spent in 2022 down to a projected R$5.1 billion for 2026.

To maximize revenue from existing generation capacity, the strategy involves shifting energy supply. Centrais Elétricas Brasileiras S.A. - Eletrobrás is allocating uncontracted energy from quota-regime plants to the Brazilian free market. This is supported by the market's expansion, where in January and February 2025 alone, almost 5,500 consumer units migrated to the free energy market, a 46% increase over the same period in the prior year. The company is specifically sharpening its focus on small and mid-sized corporate buyers in this segment.

Improving asset utilization directly impacts the revenue generated from the vast transmission network. Here are the key operational metrics related to the transmission segment:

The focus on efficiency and market participation is detailed in their operational goals:

• Planned 2025 Capex for Transmission Reinforcement/Digitization: BRL 4.5 billion.
• PMSO Cost Reduction in Q1 2025 vs Q4 2024: 28% decrease.
• PMSO Cost Reduction in Q1 2025 vs Q1 2024: 8% decrease.
• Total Estimated Investment in Oct 2025 Auction Lots: R$5.5 billion.
• New Transmission Line Addition in 2025 (Manaus-Boa Vista): 724 km.

The drive to allocate uncontracted energy to the free market capitalizes on the relaxation of entry barriers for smaller consumers, with 5,500 new consumer units migrating in the first two months of 2025.

Finance: draft 13-week cash view by Friday.

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) - Ansoff Matrix: Market Development

You're looking at how Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) can take its established expertise and apply it to new geographic markets in South America. This is about expanding the footprint beyond the current operational scope.

The existing international interconnection structure provides a foundation. As of data prior to 2025, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) operated four medium and large-scale interconnections with other South American countries. The interconnection with Paraguay, via four 500 kV transmission lines connected to the Itaipu binational hydroelectric plant, includes a direct current transmission system with a capacity of 6,300 MW supplying Brazil from the Foz substation to the Ibiúna substation (SP). The interconnection with Argentina involves a 50 MW capacity converter station at Uruguaiana, and the link with Uruguay uses a 70 MW capacity converter station at Rivera.

For new market entry, the company's domestic scale provides context for potential international deployment. At year-end 2023, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) had an installed capacity of 44,654 MW, representing 22% of Brazil's total installed capacity. The company operated 74,022 km of transmission lines at the end of 2023, which was 39% of Brazil's transmission grid.

Regarding investment for expansion, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) announced an investment of BRL4.5 billion in its transmission network, along with digitization efforts, for 2025. In the first quarter of 2025, the company reported investments totaling BRL1.97 billion. This focus on transmission infrastructure is key to enabling cross-border power trade and future generation projects in new markets. Furthermore, the recent divestment of 13 thermal power plants for R$3.6 billion frees up capital for these international ventures.

The strategy to prospect investment opportunities in power generation in other countries would benefit from the company's recent strategic shift. Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) completed the sale of its fossil energy portfolio, aiming to operate 100% with renewable sources. This focus aligns with regional trends; for instance, in Uruguay, solar energy is projected to be a cost-effective alternative starting in 2025.

Leveraging the existing 65 MW Artilleros wind farm in Uruguay, a joint venture with UTE, serves as a tangible operational base. The Artilleros farm features 31 Suzlon S95/2100 turbines with a total nominal power of 65,100 kW. This asset can be a staging ground for further development, especially as Uruguay seeks to expand renewable capacity, projecting a need for an additional 355 MW of wind energy by 2034.

The pursuit of new long-term power purchase agreements (PPAs) in emerging South American markets would likely follow the trend seen in Brazil's free market, where contracts often span 10, 15, or 20 years. For example, in Brazil, a recent PPA was signed for 10 years, involving a volume equivalent to 75% of the energy produced by a 142 MW solar plant.

The potential for strategic acquisitions of smaller, privatized utilities in neighboring Latin American nations would be a high-risk, high-reward move. The company has recently focused on internal restructuring, including studies for a migration to the Novo Mercado segment of B3, which requires the highest corporate governance standards.

Key operational and financial metrics supporting Market Development:

The Market Development strategy hinges on several key actions:

• Expand transmission interconnections to new Latin American countries beyond Argentina, Uruguay, and Venezuela.
• Prospect investment opportunities in power generation in other countries to benefit the Brazilian supply chain.
• Seek new long-term power purchase agreements (PPAs) in emerging South American markets.
• Leverage the existing 65 MW Artilleros wind farm in Uruguay as a regional operational base.
• Target strategic acquisitions of smaller, privatized utilities in neighboring Latin American nations.

The company's total transmission lines were 74,088 km at the end of 2022, with Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) companies owning 66,556 km.

The recent completion of the fossil energy portfolio sale means capital is now directed toward renewables, which is a strong selling point for new PPAs internationally. The company had 82 power plants in operation, with 47 hydroelectric, 32 wind, and one solar plant, as of a late 2025 report.

Finance: draft 13-week cash view by Friday.

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) - Ansoff Matrix: Product Development

You're looking at how Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is developing new offerings, which is the Product Development quadrant of the Ansoff Matrix. This is about moving beyond just selling existing power generation and transmission services into new, value-added areas.

Invest in new renewable generation projects (wind and solar) to meet the Net Zero by 2030 goal

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) has made a firm commitment to be Net Zero by 2030, with its short- and long-term science-based emissions reduction targets approved by the Science Based Target Initiative (SBTi) in 2025. This strategy is heavily supported by the divestment of fossil fuel assets; the company concluded the sale of its only coal asset, the Candiota thermoelectric complex, on January 2, 2024, and the sale of its natural gas thermoelectric portfolio on June 9, 2024. This move solidifies a generation mix that was already heavily skewed toward clean sources. As of the end of 2023, approximately 96% of Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR)'s total installed capacity came from low greenhouse gas (GHG) emission sources. Breaking down the 2023 installed capacity, 94.6% was from hydroelectric sources, 1.6% from wind sources, and 0.002% from solar sources. To meet the Net Zero 2030 goal, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) has set near-term targets, including an 80% reduction in absolute Scope 1 emissions from generated electricity by 2030 and a 90% reduction in all remaining Scope 1 and 2 emissions by the same year. As of 2023, the company allocated about 10% of its total capital expenditure (CapEx) to low-carbon technologies such as wind, solar, and nuclear projects.

Develop Strategic Climate Adaptation Plans for priority hydroelectric assets in 2025

Recognizing the physical risks posed by climate change to its core hydroelectric assets, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) initiated the preparation of Strategic Climate Adaptation Plans for priority assets in 2024, with the expected completion set for 2025. This initiative follows a climate risk study conducted in 2023, which analyzed changes in precipitation and flow patterns across all hydroelectric generation assets using the SSP2-4.5 and SSP3-7.0 climate scenarios for the 2030 and 2050 time horizons. The company also uses an internal carbon price to annually assess the financial impact of potential carbon emissions taxes on operating costs.

Offer energy solutions and commercialization services to large industrial clients in the Brazilian Free Contracting Environment (ACL)

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is actively growing its commercial presence in the Brazilian Free Contracting Environment (ACL), which allows large consumers to choose their energy supplier. This is a key area for new service offerings beyond simple energy sales. In the second quarter of 2025, the company reported serving 688 customers in the free market, a significant increase from 551 in the same period the previous year, marking a 24% rise in power trading customers overall (totaling 781 customers). For context on the scale of its commercial operations, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) reported total revenues of BRL 10.2 billion for the second quarter of 2025. The company is leveraging its energy trading expertise, as noted by the VP of Trade and Energy Solutions during the Q2 2025 earnings call.

Implement advanced grid technologies to manage the integration of intermittent renewable sources

To manage the increasing complexity of integrating intermittent renewable sources like wind and solar, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is heavily investing in modernizing its transmission network, which is the largest in Latin America. The company plans to invest up to 4.5bn reais (US$833mn) in transmission network and reinforcements in 2025, which includes digitization and information technologies, accounting for 28% of its infrastructure investments. Furthermore, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is scaling the deployment of C3 AI Grid Intelligence across its transmission assets, following a successful initial rollout at ten substations in 2024. This AI tool is designed to provide real-time monitoring and rapid resolution of network issues. Looking forward, the company has 249 large-scale transmission projects underway, with a total estimated capital expenditure (capex) of 13.3bn reais planned between 2025 and 2030. These projects will add an additional Permitted Annual Revenue (RAP) of 1.8bn reais between 2025 and 2030.

Here are some key figures related to transmission investment and modernization:

Develop its first data center in Campinas, São Paulo, to monetize excess infrastructure capacity

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is venturing into the digital infrastructure sector by planning its first proprietary data center in Campinas, São Paulo. This initiative is currently in the initial documentation phase with the Ministry of Mines and Energy (MME). This move aims to monetize the company's existing infrastructure capacity; Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) currently operates 82 plants with an installed capacity of 44.4 GW, which represents 21% of Brazil's total electricity generation. The company is also involved in other digital infrastructure projects, such as the Rio AI City project, which is expected to reach 1.5GW of capacity by 2028, with total potential investments reaching up to US$ 65 billion. Through its subsidiary CGT Eletrosul, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) also participates in the Scala AI City project, which involves an initial investment of US$ 500 million and 54MW in capacity.

The strategic context for this new product development includes the company's financial position, as profit reserves totaled R$39.9 billion as of September 30, 2025, which the company is considering capitalizing for shareholder distribution.

• Data Center Project Location: Campinas, São Paulo
• Current Company Installed Capacity: 44.4 GW
• Company Share of National Generation: 21%
• Rio AI City Capacity Target (2028): 1.5GW

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) - Ansoff Matrix: Diversification

You're looking at how Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) can move beyond its core transmission and generation business, which as of late 2023, comprised 44,654.5 MW of installed capacity, with 96% from low greenhouse gas emission sources. Diversification here means taking that clean energy base into entirely new product/market combinations.

Partner with technology firms to offer energy storage solutions (batteries) in new, non-core markets.

Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) is actively preparing for the battery storage tender, which is expected to take place next year. The company sees good opportunities in the battery area, and while it has the capacity to develop projects alone, it is evaluating the need for partners for green hydrogen initiatives. This aligns with the company's overall investment pace, with annual investments around R$12 billion projected for 2025-2026.

Enter the carbon credit and environmental services market, leveraging the clean energy portfolio.

The commitment to be Net Zero by 2030 was reinforced in 2025 when short- and long-term science-based emissions reduction targets were approved by the Science Based Target Initiative. This clean portfolio is already generating tradable assets; in July 2025, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) brokered the purchase of 992 tons of carbon credits generated by the Rio Teles Pires plant. The strategy includes offsetting residual emissions through carbon credits from reforestation actions.

Invest in non-Brazilian energy infrastructure projects, like data centers or green hydrogen hubs, outside of Latin America.

The Strategic Plan 2020-2035 included the continuity in the evaluation of international Generation and Transmission (G&T) projects. The company is evaluating the green hydrogen sector, which makes sense given its renewable energy portfolio. This exploration is part of a broader strategy to expand into new business areas associated with clean energy.

Divest non-strategic stakes, targeting up to R$30 billion in divestments, to fund new, high-growth ventures.

While a specific R$30 billion divestment target for funding new ventures isn't confirmed, Centrais Elétricas Brasileiras S.A. - Eletrobrás (EBR) has been actively shedding non-strategic assets. For instance, the company concluded the sale of its natural gas thermoelectric portfolio in June 2024 and its only coal asset, the Candiota thermoelectric complex, in January 2024. Financially, the Board is seeking approval to convert up to R$39.9 billion of profit reserves (as of September 30, 2025) into bonus shares, a major capital allocation action. This focus on capital optimization supports the R$12 billion annual investment planned for 2025-2026.

Create a dedicated subsidiary for energy efficiency and distributed generation services in new regions.

The Management and Business Master Plan 2021-2025 identifies a strategic initiative to 'Increase revenue from services sales, data transmission and other synergistic opportunities.' This aligns with the broader objective under the 'New Businesses' guideline to diversify the customer portfolio and develop the energy trading segment.

The current financial structure involves leverage expected to peak in 2025. The following table summarizes key financial and operational figures relevant to the diversification strategy:

The company is also focused on G&T Efficiency, with one specific claim estimated to be worth BRL 3.8 billions (in November/2020 value) related to regulatory effectiveness. Furthermore, receipt of amounts related to the Fuel Consumption Account - CCC, assigned by privatized distribution companies, was estimated at BRL 6.0 billion (in November/2020 value).

• Prepare for the battery storage tender, expected next year.
• Evaluate green hydrogen initiatives.
• Continue SPEs Rationalization Project as a strategic priority.
• Focus on expanding generation, prioritizing clean energy.

Finance: draft 13-week cash view by Friday.