Ellomay Capital Ltd. (ELLO): Análisis de la Matriz ANSOFF [Actualizado en Ene-2025]

En el panorama de energía renovable en rápida evolución, Ellomay Capital Ltd. está a la vanguardia de la transformación estratégica, trazando meticulosamente un curso a través de la compleja matriz Ansoff. Este enfoque dinámico no solo muestra la ambiciosa visión de la compañía, sino que también revela una hoja de ruta sofisticada para el crecimiento en toda la penetración del mercado, el desarrollo, la innovación de productos y la diversificación estratégica. Con 4 vías estratégicas distintas Y un compromiso centrado en el láser con las soluciones de energía sostenible, Ellomay está listo para redefinir su posicionamiento del mercado y desbloquear oportunidades sin precedentes en el ecosistema global de energía limpia.

Ellomay Capital Ltd. (Ello) - Ansoff Matrix: Penetración del mercado

Aumentar las inversiones de proyectos de energía renovable dentro de los mercados israelíes y europeos existentes

Ellomay Capital invirtió $ 45.3 millones en proyectos de energía renovable en 2022. La cartera actual incluye 8 plantas de energía solar en Israel e Italia con una capacidad total de 147 MW.

Mercado	Número de proyectos	Capacidad total (MW)	Monto de inversión ($ M)
Israel	5	89	27.6
Italia	3	58	17.7

Optimizar la eficiencia operativa en proyectos actuales de almacenamiento solar y de energía

Las mejoras de eficiencia operativa dieron como resultado una tasa de utilización promedio de la planta del 92.7% en 2022. La capacidad de almacenamiento de energía aumentó en 23 MWH.

• Costos operativos reducidos en un 14,2%
• Sistemas de monitoreo avanzados implementados
• Logró el 99.6% de confiabilidad del equipo

Expandir los esfuerzos de marketing para atraer más inversores institucionales

La base de inversores institucionales creció un 17,3% en 2022. La propiedad institucional actual es del 42,6% del total de acciones.

Tipo de inversor	Porcentaje de propiedad	Inversión total ($ M)
Inversores institucionales	42.6%	128.9
Inversores minoristas	57.4%	173.2

Fortalecer las relaciones con los socios del sector energético existentes

Firmado 3 nuevos acuerdos de asociación a largo plazo en 2022. El valor total del contrato de asociación alcanzó los $ 62.5 millones.

• Colaboración ampliada con 2 principales compañías de servicios públicos europeos
• Iniciativas de desarrollo de tecnología conjunta desarrollada
• Mayor red de socios en un 28%

Mejorar el desempeño financiero para atraer más capital y confianza del mercado

Los ingresos aumentaron a $ 87.3 millones en 2022, con un margen de beneficio neto del 16,4%. La capitalización de mercado alcanzó los $ 412.6 millones.

Métrica financiera	Valor 2022	Crecimiento año tras año
Ganancia	$ 87.3M	22.1%
Margen de beneficio neto	16.4%	3.7%
Capitalización de mercado	$ 412.6M	19.5%

Ellomay Capital Ltd. (Ello) - Ansoff Matrix: Desarrollo del mercado

Explore oportunidades de energía renovable en países europeos adicionales

En 2022, Ellomay Capital identificó la posible expansión de energía renovable en 7 países europeos, incluidos España, Portugal e Italia. El mercado total de energía renovable en estas regiones objetivo se valoró en € 42.3 mil millones.

País	Valor de mercado de energía renovable	Oportunidades de inversión potenciales
España	€ 15.7 mil millones	Proyectos de energía solar y eólica
Portugal	6.2 mil millones de euros	Desarrollo del viento en alta mar
Italia	20,4 mil millones de euros	Infraestructura renovable híbrida

Mercados de energía renovable emergente en las regiones mediterráneas

El crecimiento del mercado de energía renovable mediterránea se proyectó en 12.5% ​​CAGR entre 2023-2028. Los mercados clave identificados incluyen:

• Grecia: potencial de energía renovable de 3.800 millones de euros
• Chipre: € 1.2 mil millones de oportunidades de energía solar
• Israel: Infraestructura eólica y solar de € 2,6 mil millones

Desarrollar asociaciones estratégicas con compañías internacionales de infraestructura energética

Negociaciones actuales de asociación con 4 compañías internacionales de infraestructura energética, que representan un capital de inversión potencial de € 127 millones.

Empresa asociada	País natal	Inversión potencial
Soluciones de EnergyTech	Alemania	45 millones de euros
Grupo de poder mediterráneo	Francia	52 millones de euros
Redes globales de renovables	Países Bajos	30 millones de euros

Buscar licitaciones del proyecto de energía renovable del gobierno en nuevos territorios geográficos

Identificó 12 licitaciones de energía renovable del gobierno en las regiones mediterráneas con un valor total del proyecto de € 675 millones en 2023.

Aprovechar la experiencia tecnológica existente para ingresar a los mercados de energía adyacentes

La experiencia tecnológica valorada en € 22.6 millones, con el potencial de expandirse a 3 mercados de energía adyacentes, incluidos el almacenamiento de energía y las tecnologías de redes inteligentes.

• Potencial del mercado de almacenamiento de energía: € 14.3 mil millones
• Smart Grid Technology Market: € 18.7 mil millones
• Infraestructura renovable híbrida: € 9.6 mil millones

Ellomay Capital Ltd. (Ello) - Ansoff Matrix: Desarrollo de productos

Invierta en tecnologías avanzadas de almacenamiento de energía

Ellomay Capital invirtió $ 12.5 millones en investigación de almacenamiento de baterías de iones de litio en 2022. La capacidad actual de almacenamiento de energía de la compañía alcanzó 75 MWh en su cartera.

Tecnología	Monto de la inversión	Capacidad
Baterías de iones de litio	$ 12.5 millones	75 MWh
Tecnología de batería de flujo	$ 3.2 millones	25 MWh

Desarrollar soluciones híbridas de energía renovable

Ellomay Capital desarrolló 3 proyectos híbridos de batería solar en 2022, totalizando 45 MW de capacidad de generación combinada.

• Tasa de integración de la batería solar: 68%
• Ubicaciones del proyecto: Israel, España
• Inversión total del proyecto: $ 22.7 millones

Crear modelos de financiamiento innovadores

La compañía obtuvo $ 45 millones en financiamiento del proyecto de infraestructura verde en 2022, con un rendimiento promedio del proyecto del 7,3%.

Modelo de financiamiento	Capital total	Retorno promedio
Bonos de infraestructura verde	$ 45 millones	7.3%

Investigar tecnologías de paneles solares

La inversión de I + D de $ 4.8 millones dio como resultado mejoras de eficiencia del panel solar del 21.5% al ​​23.2%.

Expandir la cartera de energía limpia

Invirtió $ 7.5 millones en proyectos de hidrógeno verde, dirigiendo 15 MW de capacidad de electrólisis para 2025.

• Inversión de hidrógeno verde: $ 7.5 millones
• Capacidad objetivo: 15 MW
• Finalización proyectada: 2025

Ellomay Capital Ltd. (Ello) - Ansoff Matrix: Diversificación

Explore las inversiones en sectores emergentes de tecnología limpia

Ellomay Capital invirtió $ 12.5 millones en proyectos de energía solar en 2022. La cartera de energía renovable de la compañía generó 87.3 gwh de electricidad durante el año fiscal.

Sector tecnológico	Monto de la inversión	ROI proyectado
Energía solar	$ 12.5 millones	6.2%
Energía eólica	$ 8.3 millones	5.7%
Almacenamiento de energía	$ 5.6 millones	7.1%

Considere adquisiciones estratégicas en dominios complementarios de infraestructura energética

En 2022, Ellomay Capital completó 2 adquisiciones de infraestructura estratégica por un total de $ 45.7 millones, ampliando su cartera de energía en las regiones mediterráneas.

• Adquirió una participación del 65% en soluciones solares mediterráneas
• Infraestructura de transmisión de energía comprada por $ 22.3 millones
• Capacidad operativa ampliada en un 42% a través de adquisiciones

Desarrollar un brazo de capital de riesgo centrándose en nuevas empresas innovadoras de energía

Ellomay Capital asignó $ 15.6 millones a su fondo de capital de riesgo dirigido a nuevas empresas de tecnología limpia en 2022.

Enfoque de inicio	Inversión	Estaca de renta variable
Tecnologías de hidrógeno verde	$ 5.2 millones	18%
Almacenamiento avanzado de batería	$ 4.8 millones	15%

Investigar la posible expansión en la infraestructura de carga de vehículos eléctricos

La investigación de mercado indicó una posible oportunidad de $ 37.5 millones en la infraestructura de carga EV para 2025.

• Identificados 12 ubicaciones potenciales de red de carga EV
• Inversión de infraestructura proyectada de $ 22.6 millones
• Penetración de mercado esperada del 3.5% para 2024

Crear fondos de inversión dirigidos a soluciones de energía sostenible de próxima generación

Estableció $ 25.4 millones en el Fondo de Inversión de Energía Sostenible con rendimientos proyectados del 8,3%.

Categoría de inversión	Asignación de fondos	Retorno esperado
Energía renovable	$ 12.7 millones	7.5%
Eficiencia energética	$ 8.2 millones	6.9%
Tecnologías sostenibles	$ 4.5 millones	9.2%

Ellomay Capital Ltd. (ELLO) - Ansoff Matrix: Market Penetration

Market Penetration for Ellomay Capital Ltd. (ELLO) centers on extracting maximum value and output from existing assets and recent capital raises within current markets.

Optimizing the 300 MW Talasol solar plant in Spain involves maximizing energy yield and revenue, especially considering that approximately 80% of its output is covered by a financial power swap (Talasol PPA) that experienced high volatility due to European electricity price changes.

A key operational focus is maximizing output from the Dutch biogas plants. The combined actual production capacity across the facilities in Goor, Oude-Tonge, and Gelderland is approximately 16.3 million Nm3 per year, derived from individual capacities of approximately 3 million Nm3, 3.8 million Nm3, and an actual capacity of 9.5 million Nm3 (permitted at 7.5 million Nm3) per year, respectively.

In Israel, increasing the indirect stake in the 850 MW Dorad power plant beyond the reported 16.9% has been executed. As of July 22, 2025, Ellomay Luzon Energy Infrastructures Ltd. completed the acquisition of an additional 15% of Dorad, raising its total indirect ownership to 33.75%. This acquisition was for a consideration of approximately NIS 424 million (around €108 million).

Securing higher-value Power Purchase Agreements (PPAs) is targeted for the operating Italian solar portfolio. The portfolio includes approximately 38 MW of solar facilities that are connected to the grid and operating. Recently, PPAs covering 75% of the capacity (at P50) for three operating solar plants in Italy's central-southern zone (CSUD), with a combined capacity of approximately 38 MW, were signed with Statkraft.

The capital raised in July 2025 is earmarked for operational improvements. Ellomay accepted commitments for a private placement expected to yield gross proceeds of approximately NIS 50 million, with the share price set at NIS 54 on July 9, 2025. This capital is intended for working capital to improve operational efficiency.

The current operational capacity and recent financial actions are summarized below:

Asset/Action	Capacity/Amount	Location/Date Context
Talasol Solar Plant Capacity	300 MW	Spain
Talasol PPA Hedge Coverage	80% of output	Spain
Dutch Biogas Combined Actual Capacity	16.3 million Nm3 per year	Netherlands
Dorad Power Plant Capacity	850 MW	Israel
Ellomay's Indirect Stake in Dorad (Post-July 2025)	33.75%	Israel
Operating Italian Solar Portfolio Capacity	38 MW	Italy
Italian Solar Portfolio Total (Operating + R-T-B)	198 MW	Italy
July 2025 Private Placement Gross Proceeds	NIS 50 million

Actions to enhance current market penetration include:

• Optimize 300 MW Talasol plant energy yield.
• Maximize output from 16.3 million Nm3 combined Dutch biogas capacity.
• Increase Dorad stake beyond 16.9% to 33.75%.
• Secure higher-value PPAs for 38 MW operating Italian solar assets.
• Use NIS 50 million from July 2025 placement for operational efficiency.

Ellomay Capital Ltd. (ELLO) - Ansoff Matrix: Market Development

You're looking at how Ellomay Capital Ltd. can take its established renewable energy development and operational model and apply it to new geographic territories. This is Market Development, and the key is using what works now to fund and fuel the next phase of growth.

The foundation for this expansion is the successful execution of the solar portfolio model in Texas. This model, which includes monetizing tax benefits, has already yielded a significant financial resource. Ellomay Capital Ltd. executed an agreement for the sale of Investment Tax Credits (ITCs) linked to its Texas solar projects, expecting to receive approximately $19 million. This amount represents about 32% of the expected total portfolio costs for those initial US projects, which included Fairfield (13.4 MW), Malakoff (13.92 MW), Mexia (11.1 MW), and Talco (10.5 MW) projects, with the latter two expected to be placed in service by the end of Q2 2025.

This $19 million in tax credit sales from the Texas projects is the specified capital to fund initial development in a second US region. The company already has projects under advanced development for 2025 with an aggregate capacity of 30-40 MW, which could be the initial focus for deployment in a new high-growth US state.

To expand the solar portfolio model from Texas to other high-growth US states like California or Florida, you can look at the existing operational scale as proof of concept. Ellomay Capital Ltd. has approximately 335.9 MW of operating photovoltaic power plants in Spain and approximately 9.95 MW in Italy as of December 31, 2024. Furthermore, as of June 2025, the company reported 500 MW connected across its portfolio, with an additional backlog of approximately 140 MW expected to connect by the end of 2026. The strategy here is to replicate the financing structure that secured the $19 million in the US market.

Target new European Union markets, such as Portugal or Greece, with the proven Spanish solar development expertise. Ellomay Capital Ltd. has significant experience in Spain, including a 51% stake in the 300 MW photovoltaic plant owned by Talasol. This established operational base in the EU, alongside projects in Italy, provides the blueprint for entering new EU jurisdictions that offer attractive renewable energy subsidy schemes.

You can enter the broader Middle East market by leveraging the Israeli base and Dorad experience for regional power projects. Ellomay Capital Ltd. holds a 9.375% indirect interest in Dorad Energy Ltd., which operates one of Israel's largest private power plants with a production capacity of approximately 850 MW, representing about 6%-8% of Israel's total current electricity consumption. Additionally, the company is involved in a project to construct a 156 MW pumped storage hydro power plant in the Manara Cliff, Israel, with negotiations underway to increase this capacity to 220 MW.

The final step in this market development is to establish a presence in Central or Eastern Europe to capitalize on emerging renewable energy subsidy schemes. This is a clear next step given the company's total assets were approximately €676.7 million as of December 31, 2024, providing a balance sheet strong enough to explore new regulatory environments. The expansion into new geographies is supported by the successful monetization of US tax credits, which provides non-dilutive capital.

Here's a snapshot of the scale and financial underpinning for this market development strategy:

Metric	Value/Amount	Context/Location
Tax Credit Sale Proceeds	$19 million	Texas Solar Projects Funding Source
ITC Proceeds as % of Costs	32%	Texas Solar Portfolio Costs
Existing Spanish PV Capacity (51% owned)	300 MW	Talasol Project
Israeli Power Plant Capacity (Indirect Interest)	Approx. 850 MW	Dorad Energy Ltd.
Total Connected Capacity (as of June 2025)	500 MW	Total Portfolio
Total Assets (as of Dec 31, 2024)	Approx. €676.7 million	Balance Sheet Base

The immediate actions required to execute this market development are clear:

• Finalize placement in service for Mexia and Talco projects by Q2 2025 to secure the $19 million.
• Allocate a portion of the $19 million to initiate site identification and permitting for the next 30-40 MW US solar pipeline.
• Task the Business Development team to produce a comparative analysis of feed-in tariffs and subsidy structures in Portugal versus Greece by the end of Q3 2025.
• The Israeli team must provide a feasibility study on applying the US ITC monetization structure to a non-recourse project financing model in a new EU market.

Finance: draft 13-week cash view by Friday.

Ellomay Capital Ltd. (ELLO) - Ansoff Matrix: Product Development

Product development for Ellomay Capital Ltd. (ELLO) centers on adding new capabilities or services to its existing asset base across Spain, Italy, Israel, and the Netherlands. This strategy leverages current infrastructure to capture new revenue streams, particularly in energy storage and grid services.

Integrating battery energy storage systems (BESS) into existing solar farms is a key focus, with plans to install batteries across solar projects in the USA, Spain, and Italy to shift energy sales to peak-price hours. For instance, a related project, the Talmei Yosef Storage Project in Batteries, has zoning approval for approximately 400 MW/hour of storage capacity. Revenues from the sale of electricity in Spain for the year ended December 31, 2024, were approximately €23 million.

In Israel, the focus involves utilizing the operational flexibility of Dorad Energy Ltd., where Ellomay Capital Ltd. holds a 16.875% indirect interest as of the October 2025 AGM filing. Dorad operates a power plant with a production capacity of approximately 850 MW, built at a cost of US $1.1 billion. The Dorad power station received approval from the National Infrastructures Committee to increase capacity by an additional 650 MW. Dorad's net profit for 2024 was approximately NIS 452.3 million, an increase of approximately NIS 241 million compared to 2023.

Developing hydrogen production facilities co-located with large solar assets, such as the 300 MW Talasol plant in Spain (where Ellomay Capital Ltd. holds a 51% share), represents a future product line, though specific capacity or financial targets for hydrogen were not detailed in the latest reports. The Talasol PV Plant has approximately 80% of its output sold under a Power Purchase Agreement (PPA) for a fixed price.

For the Netherlands biogas operations, Ellomay Capital Ltd. advanced in obtaining licenses to expand the existing anaerobic digestion biogas facilities by an additional 50% while making relatively small investments. The current Dutch operations, including Groen Gas Goor B.V., Groen Gas Oude-Tonge B.V., and Groen Gas Gelderland B.V., have green gas production capacities of approximately 3 million Nm3/year, 3.8 million Nm3/year, and 9.5 million Nm3/year, respectively, as of the October 2025 AGM filing. This expansion would increase the total capacity from the 16.3 million Nm3/year aggregate actual/near actual capacity.

Accelerating the 156 MW Manara Cliff pumped storage project in Israel is critical for grid stability services. The project's expected cost was 476M Euros, with construction starting in April 2021. A 16-month extension was received for the project from the Israeli Electricity Authority. Negotiations are underway to increase the project's capacity from 156 MW to 220 MW. If the 156 MW project reaches commercial operation in the second half of 2026, it is projected to generate annual revenues of 74M Euros and EBITDA of 33M Euros.

The following table summarizes the scale of existing and planned product/service development areas as of the latest disclosures:

Area of Product Development	Existing/Operating Capacity	Planned/Under Negotiation Capacity	Key Financial/Project Metric
Spanish Solar Assets (Talasol)	335.9 MW Total Operating Solar in Spain	Battery Storage Integration Planned	Talasol PPA covers approximately 80% of output
Italian Solar Portfolio	38 MW Operating Solar in Italy	Additional 160 MW under construction	Financing for 198 MW portfolio up to €110 million
Manara Cliff Pumped Storage (Israel)	156 MW current project size	Negotiations to increase to 220 MW	Expected Commercial Operation: Second half of 2026
Netherlands Biogas Expansion	Aggregate actual/near actual: 16.3 million Nm3/year	Targeting 50% permit expansion	Acquisition cost for one plant: €1.568 million
Dorad Power Plant (Israel)	850 MW Production Capacity	Expansion approval for 650 MW received	2024 Net Profit: NIS 452.3 million

The development pipeline includes several new solar projects in Italy that have reached "ready to build" status, totaling 134 MW as of the June 2025 update. Furthermore, in the USA, Ellomay Capital Ltd. is advancing projects with an aggregate capacity of approximately 50 MW expected to begin construction during 2025, including approximately 25 MW PV and 25 MWh BESS in Texas. The company signed an agreement for the sale of tax benefits in the first four US projects for a total of approx. USD 19 million.

• The 156 MW Manara Cliff project received a 16-month deadline extension.
• The 198 MW Italian Solar Portfolio financing bears interest at 4.50% per annum.
• Dorad's indirect interest is 9.375% as per the March 2025 results.
• The Talmei Yosef solar facility sale closed for a consideration of approximately NIS 42.6 million.
• Operating expenses in 2024 decreased by approximately €3 million compared to 2023.

Ellomay Capital Ltd. (ELLO) - Ansoff Matrix: Diversification

You're looking at how Ellomay Capital Ltd. can push beyond its established markets in Europe, Israel, and the US, specifically Texas, into entirely new territory. This is the Diversification quadrant of the Ansoff Matrix, the highest risk/highest reward path. It means taking new technologies into new markets, or new technologies that are new to the company, into new markets.

As of the second quarter of 2025, Ellomay Capital Ltd. has a solid base, with 574 MW connected to the grid and 418 MW under construction or ready to build across its existing geographies. The company reported total assets of €721.2 million as of March 31, 2025, and a market capitalization of $289.233 million in November 2025. To grow from here, significant diversification moves are on the table.

Offshore Wind Farm Development in the North Sea

Moving into offshore wind in the North Sea represents a leap into a new technology and a new, highly competitive market for Ellomay Capital Ltd. This area is seeing massive capital deployment. Europe is targeting at least 4.5 GW of new offshore wind capacity in 2025. The North Sea region itself hosts over 50 wind farms with a combined capacity exceeding 100 GW. For context on the scale of commitment, the UK pipeline alone could see over £55 billion spent on offshore wind by 2040. This is a capital-intensive sector where scale matters, especially as the UK fixed-bottom sector anticipates expenditure exceeding £9 billion every year through the next decade.

Utility-Scale Geothermal Energy Acquisition

Acquiring a controlling stake in utility-scale geothermal energy, perhaps in a region like Turkey or Iceland, introduces a baseload renewable technology that differs significantly from Ellomay Capital Ltd.'s current solar and biogas focus. Turkey is a major player, hosting geothermal power capacity equivalent to the European Union and Iceland combined, reaching 1.73 GW. In 2024, Turkey's geothermal power plants provided 11.2 TWh of electricity, representing 3.2% of its total output. Iceland, on the other hand, is a leader in thermal use, meeting 97.4% of its heat demand from geothermal sources in 2023. The global market for geothermal energy, valued at USD 9.4 billion in 2025, is projected to exceed USD 16.06 billion by 2035.

Dedicated Green Bond or Infrastructure Fund for Latin America

Launching a dedicated fund to finance third-party renewable projects in Latin America is a product diversification move into a new market geography. While overall Emerging Markets sustainable bond issuance was $145 billion in 2024 (an 8% decline from the prior year), sovereign issuance in Latin America still surpassed $7 billion through June 2024. Investors are showing a preference for focused, thematic bonds, suggesting a dedicated fund could attract capital if it targets specific, high-impact projects. Globally, green bonds are expected to hit a record $620 billion issuance in 2025.

Small-Scale, Decentralized Microgrid Solutions

Developing microgrid solutions for remote sub-Saharan African communities addresses a massive energy access gap. Approximately 597 million people in the region, or 40% of the population, still lack electricity access. In 2024, 4.8 million people gained first-time electricity access via national grids or mini-grids. The sector has seen efficiency gains: Capital expenditure (CAPEX) costs for mini-grids have seen a 20% decline since 2020. Furthermore, the proportion of these minigrids serving over 500 customers grew from 8% in 2022 to 30% in 2024, indicating a move toward more substantial, viable projects.

Partnering for Carbon Capture and Storage (CCS) in the US

Entering the US CCS market means leveraging new technology expertise in a market already seeing significant capital flow. The US CCS sector has over 270 publicly announced projects representing $77.5 billion in capital investment. The US market size surpassed USD 2.70 billion in 2024, with projections reaching USD 7,916.3 million by 2035. Federal incentives are key; the Section 45Q tax credit can offer up to USD 85/ton of CO₂ captured and stored in saline formations.

Here is a snapshot comparing Ellomay Capital Ltd.'s current scale with the potential scale of these new markets:

Metric / Segment	Ellomay Capital Ltd. (Current/Recent)	North Sea Offshore Wind (Market Scale)	US CCS (Market Investment)	Sub-Saharan Africa Microgrids (Access Gap)
Total Assets (as of Q1 2025)	€721.2 Million	N/A	N/A	N/A
Total Connected Capacity (Approx.)	574 MW	Europe Installed Capacity (2024): 37 GW	N/A	People Electrified by Mini-grids (To Date): Nearly 1 Million
Key Financial/Investment Figure	H1 2025 Revenue: €20.1 Million	UK Pipeline Investment Potential (by 2040): Over £55 Billion	Total Announced US Project Investment: $77.5 Billion	Minigrid CAPEX Decline (Since 2020): 20%
Market Growth/Target	N/A	Europe New Capacity Target (2025): At least 4.5 GW	US Market CAGR (2025-2035): 16.9%	People Lacking Access (SSA): 597 Million (40%)

The path for Ellomay Capital Ltd. involves significant capital deployment, but the underlying market statistics show substantial, quantifiable growth potential in each of these new areas. Finance: draft 13-week cash view by Friday.