Aurora Mobile Limited (JG): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la inteligencia de datos móviles, Aurora Mobile Limited (JG) surge como una potencia, transformando datos de usuarios móviles en bruto en oro estratégico para empresas en diversas industrias. Al aprovechar los algoritmos de aprendizaje automático de vanguardia y un sofisticado SDK móvil, la compañía ofrece ideas sin precedentes que permiten a las organizaciones desbloquear el potencial oculto del comportamiento y el compromiso del usuario. Su innovador modelo de negocio une la brecha entre la recopilación de datos complejos y la inteligencia procesable, proporcionando una solución integral que permite a las empresas digitales tomar decisiones más inteligentes y basadas en datos en un panorama tecnológico cada vez más competitivo.

Aurora Mobile Limited (JG) - Modelo de negocios: asociaciones clave

Cooperación estratégica con desarrolladores de aplicaciones móviles y plataformas de Internet

Aurora Mobile Limited ha establecido asociaciones con múltiples desarrolladores de aplicaciones móviles y plataformas de Internet para mejorar sus servicios de datos y capacidades de adquisición de usuarios.

Tipo de socio	Número de asociaciones	Cobertura
Desarrolladores de aplicaciones móviles	Más de 1.4 millones	A nivel nacional en China
Plataformas de Internet	400+ plataformas principales	Múltiples verticales de la industria

Colaboración con operadores de telecomunicaciones en China

Aurora Mobile tiene colaboraciones estratégicas con grandes operadores de telecomunicaciones para expandir su recopilación de datos y alcance del servicio.

• China Mobile
• Telecomunda de China
• China Unicom

Asociaciones con análisis de análisis de datos y servicios en la nube

Categoría de socio	Socios clave	Alcance del servicio
Servicios en la nube	Nube de alibaba	Soporte de infraestructura
Análisis de datos	Nube de tencent	Soluciones de análisis avanzados

Alianzas con inteligencia artificial y empresas de tecnología de aprendizaje automático

Aurora Mobile ha desarrollado asociaciones de tecnología estratégica para mejorar sus capacidades de IA y aprendizaje automático.

Socio tecnológico	Enfoque de colaboración	Estado de implementación
De sensación	Insights de usuario impulsadas por IA	Asociación activa
Tecnología megvii	Algoritmos de aprendizaje automático	Desarrollo continuo

Aurora Mobile Limited (JG) - Modelo de negocio: actividades clave

Servicios de inteligencia de datos móviles y big data

Aurora Mobile Limited procesa aproximadamente 2.5 billones de puntos de datos de comportamiento del usuario anualmente. La compañía mantiene una infraestructura de procesamiento de datos que maneja más de 800 millones de usuarios móviles activos mensuales en su plataforma.

Métrica de procesamiento de datos	Volumen anual
Puntos de datos de comportamiento del usuario	2.5 billones
Usuarios móviles activos mensuales	800 millones

Análisis de comportamiento del usuario e Insights Generation

Las capacidades analíticas clave incluyen:

• Algoritmos de segmentación de usuarios en tiempo real
• Modelado de comportamiento predictivo
• Mecanismos de seguimiento de usuarios multiplataforma

Desarrollo de SDK móvil y tecnologías de recopilación de datos

Capacidad SDK	Especificación técnica
Plataformas de integración SDK	iOS, Android, HTML5
Precisión de la recopilación de datos	99.8% de tasa de precisión

Procesamiento y gestión de datos basados ​​en la nube

Aurora Mobile opera el procesamiento de infraestructura en la nube 50 petabytes de datos mensualmente con una confiabilidad del tiempo de actividad del 99.99%.

Soluciones de marketing móvil y compromiso

• Tecnologías de notificación de push
• Algoritmos de optimización de retención de usuarios
• Gestión de campañas de marketing personalizada

Solución de marketing métrica	Indicador de rendimiento
Tasa de conversión de campaña promedio	4.7%
Mejora del compromiso del usuario	Aumento del 37%

Aurora Mobile Limited (JG) - Modelo de negocio: recursos clave

Algoritmos de análisis de datos avanzados y capacidades de aprendizaje automático

Las capacidades de análisis de datos de Aurora Mobile Limited incluyen:

• Modelos de aprendizaje automático procesando más de 1.400 millones de datos mensuales de usuarios activos
• Capacidades de procesamiento de datos en tiempo real que manejan 800 millones de interacciones diarias del usuario

Métrica de tecnología	Valor cuantitativo
Modelos de aprendizaje automático	47 algoritmos patentados
Velocidad de procesamiento de datos	3.2 millones de eventos por segundo

Kit de desarrollo de software móvil patentado (SDK)

Especificaciones técnicas SDK:

• Admite 12 lenguajes de programación
• Integración con más de 500,000 aplicaciones móviles

Base de datos de comportamiento de gran usuario e interacción móvil

Métrico de base de datos	Valor cuantitativo
Perfiles de usuario totales	1.400 millones de usuarios registrados
Interacciones diarias del usuario	800 millones de interacciones

Talento técnico e investigación & Equipo de desarrollo

I + D Métrica	Valor cuantitativo
Empleados totales de I + D	684 empleados
Inversión anual de I + D	$ 42.3 millones

Infraestructura en la nube y sistemas de procesamiento de datos

• Capacidad de almacenamiento en la nube: 3.7 petabytes
• Ubicaciones de centros de datos: 7 regiones geográficas
• Tiempo de actividad del servidor: 99.99% de confiabilidad

Infraestructura métrica	Valor cuantitativo
Almacenamiento en la nube	3.7 petabytes
Capacidad de procesamiento de datos	3.2 millones de eventos/segundo

Aurora Mobile Limited (JG) - Modelo de negocio: propuestas de valor

Información integral de usuarios móviles para empresas

Aurora Mobile Limited proporciona Insights móviles de big data Cubriendo 1.26 mil millones de dispositivos móviles en China a partir de 2023. La plataforma de inteligencia de datos de la compañía procesa aproximadamente 1.8 billones de eventos de datos mensualmente.

Métrico de datos	Volumen
Total de dispositivos móviles cubiertos	1.26 mil millones
Eventos de datos mensuales procesados	1.8 billones

Soluciones de inteligencia y análisis de datos en tiempo real

Aurora Mobile ofrece análisis en tiempo real con las siguientes capacidades clave:

• Velocidad de procesamiento de 500,000 eventos por segundo
• 99.99% Tasa de precisión de datos
• Análisis predictivo impulsado por el aprendizaje automático

Rendimiento mejorado de la aplicación móvil y participación del usuario

Métrico de rendimiento	Valor
Mejora de retención de usuario promedio	37%
Elevación de compromiso de la aplicación	42%

Capacidades de marketing y orientación personalizados

Las soluciones de orientación de Aurora Mobile permiten la segmentación precisa de la audiencia con:

• Más de 300 atributos de comportamiento del usuario
• Capacidades de seguimiento multiplataforma
• Perfil de audiencia en tiempo real

Servicios rentables de recopilación y análisis de datos

Métrica de rentabilidad	Valor
Reducción de costos de recopilación de datos	55%
Eficiencia de procesamiento de análisis	65% más rápido

Aurora Mobile Limited (JG) - Modelo de negocios: relaciones con los clientes

Plataformas digitales de autoservicio

Aurora Mobile proporciona canales de autoservicio digital a través de sus plataformas de desarrollo de aplicaciones móviles. A partir de 2024, la compañía ofrece:

Plataforma	Recuento de usuarios	Características
Consola de desarrollador de Jiguang	87,453 desarrolladores registrados	Integración SDK, panel de análisis, monitoreo en tiempo real
Portal de servicio de datos móviles	42,619 clientes empresariales	Acceso de API de datos, seguimiento de uso, gestión de facturación

Gestión de cuentas dedicada para clientes empresariales

Segmentación empresarial de clientes:

• Nivel 1 Clientes empresariales: 128 cuentas estratégicas
• Gerentes de cuentas dedicados: 47 profesionales a tiempo completo
• Valor de cuenta promedio: $ 276,000 anualmente

Soporte técnico y consulta

Soporte de canales Métricas de rendimiento:

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	12.4 minutos	93.2%
Soporte por correo electrónico	24.7 horas	88.6%
Soporte telefónico	8.6 minutos	96.1%

Actualizaciones regulares de productos y mejoras de características

Estadísticas de actualización del producto:

• Lanzamientos anuales de productos: 6-8 actualizaciones principales
• Mejoras de características menores: 24-36 por año
• Tasa de incorporación de comentarios de los clientes: 67%

Canales de participación del cliente en línea y fuera de línea

Desglose del canal de compromiso:

Canal	Volumen de interacción anual	Puntuación de satisfacción del cliente
Conferencias de desarrolladores	3 eventos, 1.247 participantes	4.6/5
Seminarios web	18 sesiones, 6.532 asistentes	4.4/5
Foros de la comunidad en línea	82,000 usuarios mensuales activos	4.3/5

Aurora Mobile Limited (JG) - Modelo de negocios: canales

Equipo de ventas directas

A partir de 2023, Aurora Mobile Limited mantiene un equipo de ventas directo centrado en segmentos de mercado empresarial y de desarrolladores. El equipo de ventas cubre regiones clave en China, con aproximadamente 85 profesionales de ventas dedicados.

Región de ventas	Número de representantes de ventas	Segmento del mercado objetivo
Beijing	35	Tecnología empresarial
Llevar a la fuerza	25	Desarrolladores de aplicaciones móviles
Guangzhou	15	Startups tecnológicas
Otras regiones	10	Mercados emergentes

Plataformas de marketing en línea

Aurora Mobile aprovecha múltiples plataformas de marketing en línea para llegar a clientes y desarrolladores potenciales.

• Alibaba Cloud Marketplace
• Comunidad de desarrollador de nube de Tencent
• Red de desarrolladores de Github
• Redes de tecnología de LinkedIn

Sitio web de la empresa y portales digitales

La compañía mantiene una presencia digital integral con múltiples plataformas en línea:

Plataforma digital	Visitantes mensuales	Propósito principal
Sitio web oficial	125,000	Información del producto
Portal de desarrollador	85,000	Documentación técnica
Blog técnico	45,000	Ideas de la industria

Redes de desarrolladores de aplicaciones móviles

Aurora Mobile se involucra activamente con las comunidades de desarrolladores de aplicaciones móviles a través de asociaciones estratégicas.

• Plataforma Open WeChat: 12,500 desarrolladores registrados
• Android Developer Alliance: 8,750 miembros
• Comunidad de desarrolladores de iOS: 6.200 participantes activos

Conferencias de la industria y exposiciones de tecnología

La compañía participa en eventos de tecnología clave para expandir su alcance de canal.

Conferencia/exposición	Participación anual	Alcance de audiencia estimado
Conferencia de Internet móvil de China	2 veces/año	5,000 interacciones directas
Cumbre de desarrolladores globales	1 vez/año	3.500 profesionales de tecnología
AI y Big Data Expo	1 vez/año	4.200 expertos de la industria

Aurora Mobile Limited (JG) - Modelo de negocios: segmentos de clientes

Desarrolladores de aplicaciones móviles

Aurora Mobile atiende a 257,000 desarrolladores de aplicaciones móviles a partir de 2023, con una penetración del mercado del 18,4% en el ecosistema de desarrollo móvil chino.

Métricas de segmento	2023 datos
Desarrolladores totales atendidos	257,000
Penetración del mercado	18.4%
Usuarios activos mensuales promedio	42,653

Agencias de marketing digital

Aurora Mobile admite 6.342 agencias de marketing digital con análisis de datos y servicios de información del usuario.

• Ingresos anuales de agencias de marketing: $ 14.3 millones
• Valor promedio del contrato: $ 37,500
• Tasa de retención: 73.6%

Plataformas de comercio electrónico

La compañía atiende 1,854 plataformas de comercio electrónico con soluciones de seguimiento y compromiso de comportamiento del usuario.

Métricas de segmento de comercio electrónico	2023 estadísticas
Plataformas totales atendidas	1,854
Ingreso de segmento	$ 22.7 millones
Plataforma promedio MAU	523,000

Empresas de tecnología financiera

Aurora Mobile proporciona servicios de datos a 732 empresas FinTech en China y el sudeste asiático.

• CLIENTES TOTALES FINTECH: 732
• Ingresos anuales del segmento: $ 8.9 millones
• Duración promedio de participación del cliente: 14.3 meses

Industrias de juegos y entretenimiento

La compañía admite 1,246 plataformas de juegos y entretenimiento con análisis de usuarios y herramientas de participación.

Métricas de segmento de juegos	2023 datos
Plataformas de juego totales	1,246
Ingreso de segmento	$ 17.6 millones
Interacciones mensuales promedio de usuario	3.2 millones

Aurora Mobile Limited (JG) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Aurora Mobile Limited informó gastos de investigación y desarrollo de 82.3 millones de RMB, lo que representa el 36.5% de los ingresos operativos totales.

Año	Gastos de I + D (RMB)	Porcentaje de ingresos
2023	82.3 millones	36.5%
2022	79.6 millones	34.2%

Mantenimiento de la infraestructura en la nube

Los costos de mantenimiento de la infraestructura en la nube para Aurora Mobile Limited en 2023 fueron de aproximadamente 45.7 millones de RMB.

• Contratos anuales de servicio en la nube: 22.3 millones de RMB
• Mantenimiento y actualizaciones del servidor: 15.4 millones de RMB
• Costos de infraestructura de red: 8 millones de RMB

Gastos de ventas y marketing

Los gastos de ventas y marketing para el año fiscal 2023 totalizaron 63.2 millones de RMB.

Canal de marketing	Gastos (RMB)
Publicidad digital	28.6 millones
Feria y eventos	12.5 millones
Equipo de ventas directas	22.1 millones

Compensación de empleados y adquisición de talento

Los gastos totales relacionados con los empleados para 2023 fueron 156.8 millones de RMB.

• Salarios base: 98.5 millones de RMB
• Compensación basada en acciones: 35.2 millones de RMB
• Reclutamiento y capacitación: 23.1 millones de RMB

Costos de licencia y asociación de tecnología

La licencia de tecnología y los gastos de asociación en 2023 ascendieron a 24,6 millones de RMB.

Tipo de asociación	Gastos (RMB)
Licencia de software	12.3 millones
Asociaciones tecnológicas	8.7 millones
Tasas de integración de API	3.6 millones

Aurora Mobile Limited (JG) - Modelo de negocios: flujos de ingresos

Servicios de inteligencia de datos basados ​​en suscripción

A partir del año financiero 2023, Aurora Mobile Limited generó $ 41.2 millones a partir de servicios de inteligencia de datos basados ​​en suscripción. La compañía ofrece modelos de suscripción escalonados que van desde $ 500 a $ 5,000 por mes, dependiendo del volumen de datos y la complejidad.

Nivel de suscripción	Rango de precios mensual	Ingresos anuales estimados
Basic	$500 - $1,500	$ 12.5 millones
Profesional	$1,500 - $3,500	$ 18.7 millones
Empresa	$3,500 - $5,000	$ 10 millones

Precios de análisis de datos por uso

Aurora Mobile Limited generó $ 22.6 millones a partir de precios de análisis de datos por uso en 2023. El precio varía de $ 0.01 a $ 0.50 por consulta de datos.

Contratos de soluciones empresariales

Los contratos de soluciones empresariales contribuyeron con $ 35.4 millones a los ingresos de la Compañía en 2023. Los valores del contrato varían de $ 50,000 a $ 500,000 anuales.

Tamaño de contrato	Valor anual	Número de contratos
Pequeña empresa	$50,000 - $100,000	120 contratos
Empresa media	$100,000 - $250,000	80 contratos
Gran empresa	$250,000 - $500,000	40 contratos

Tarifas de integración SDK

Las tarifas de integración SDK representaron $ 15.8 millones en ingresos para 2023. Las tarifas varían de $ 2,000 a $ 25,000 por proyecto de integración.

Insights de datos y servicios de consultoría personalizados

Los conocimientos de datos y los servicios de consultoría personalizados generaron $ 18.3 millones en 2023. El precio del servicio varía de $ 10,000 a $ 150,000 por proyecto.

• El precio comienza en $ 10,000 para consultoría básica
• Los proyectos complejos de información de datos pueden alcanzar los $ 150,000
• Valor promedio del proyecto: $ 45,000

Aurora Mobile Limited (JG) - Canvas Business Model: Value Propositions

You're looking at the core value Aurora Mobile Limited (JG) delivers to its customers, which is clearly segmented across its technology pillars as of late 2025. It's not just about sending a message; it's about intelligent delivery, omnichannel presence, AI enablement, and data-backed insights.

High-reliability, intelligent push notifications across all major OS (JPush).

The value proposition here is comprehensive cross-platform reach and intelligence. JPush fully supports operating systems including Android, iOS, HarmonyOS, QuickApp, and Web. It achieves this broad compatibility by being compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging), and system-level push messaging channels from brands like Huawei, Xiaomi, OPPO, VIVO, Meizu, ASUS, and NIO Phone. The intelligence layer is being enhanced, for example, through the integration of the DeepSeek large language model (LLM) to deliver smarter, more personalized push notifications. This reliability is being actively validated through major partnerships, such as the one with Beijing Fenbeitong Technology Co., Ltd. to establish a stable, efficient, and intelligent information delivery channel.

Omnichannel customer reach and interaction via Cloud Messaging/Marketing.

Aurora Mobile Limited helps enterprises achieve omnichannel customer reach through solutions like Cloud Messaging and Cloud Marketing. The Developer Services segment, which includes subscription and value-added services, saw its revenue grow 12% year-over-year in the third quarter of 2025. Specifically, the Value-Added Services within this segment increased 22% year-over-year in Q3 2025. The flagship product, EngageLab, shows strong traction, reaching an Annual Recurring Revenue (ARR) of RMB 53.7 million in September 2025, which marks growth of more than 160% over 12 months. Furthermore, the stickiness of the core offering is quantified by the Net Dollar Retention Rate for the Developer Subscription business, which stood at 104% for the trailing 12-month period ended September 30, 2025. That's a strong sign of existing customers spending more.

Here's a quick look at the financial performance supporting these core services in Q3 2025:

Metric	Value (Q3 2025)	Comparison
Total Revenue	RMB 90.9 million ($12.8 million)	Up 15% year-over-year
Gross Profit	RMB 63.8 million ($9.0 million)	Up 20% year-over-year
Net Income (U.S. GAAP)	RMB 0.7 million ($92,000)	Reversing a net loss of RMB 2.2 million year-over-year

No-code AI bot-building for enterprise digital transformation (GPTBots.ai).

GPTBots.ai is positioned as the code-free platform for enterprise AI adoption. The platform is actively integrating the newest models, such as announcing the integration of GPT-5 in August 2025. The global reach is significant; as of September 30, 2024, the platform had more than 45,500 registered users spanning 188 countries and regions, with over 93% of those users coming from overseas. This indicates strong international appeal for rapid AI application deployment.

Actionable alternative data for investment research and risk management (MoonFox Data).

The Financial Risk Management business, which leverages MoonFox Data insights, reported its best revenue quarter in history in Q3 2025. For Q3 2025, this segment recorded revenue of RMB 22.6 million, representing a 33% year-over-year growth. MoonFox Data itself launched its Financial Alternative Data Solution in November 2025 to directly address challenges in corporate analysis for investment institutions. The data insights are grounded in large market trends; for instance, a 2025 report from MoonFox Data projected the global AI market to grow at an average annual rate of 19.1% over the next decade.

Enterprise-grade governance and secure regional data centers for global clients.

Supporting global clients requires a solid financial and operational base. Aurora Mobile Limited generated a net cash inflow from operating activities of RMB 23.3 million during the third quarter of 2025. As of September 30, 2025, the company maintained cash and cash equivalents, restricted cash, and short-term investments totaling RMB 141.2 million ($19.8 million). To support its expanding global footprint, which includes EngageLab products available in over 52 countries, the company is actively expanding its operational footprint, including adding a recent data center in Turkey. The focus on regional AI enhancement is also evident through the partnership with Qatar Science & Technology Park (QSTP) to advance AI technology in the MENA region.

Finance: draft 13-week cash view by Friday.

Aurora Mobile Limited (JG) - Canvas Business Model: Customer Relationships

You're looking at how Aurora Mobile Limited (JG) manages its connections with its diverse customer base, which spans from individual app developers to major enterprises. The approach is clearly segmented, which makes sense given the different needs of a developer integrating an SDK versus a large financial institution deploying a full marketing suite.

For your large accounts, the relationship is high-touch. Aurora Mobile deploys dedicated enterprise sales and customer success teams to manage these relationships. This is where the strategic depth comes in, evidenced by recent, high-profile collaborations. For instance, a strategic partnership was announced with Super 8 Hotels China on November 20, 2025, to build an intelligent messaging hub using JPush. Another key alliance formed on November 28, 2025, was with Fenbeitong Technology, a major enterprise expense management platform, to enhance messaging efficiency within their core app. Furthermore, a July 08, 2025, partnership with HashNut aims to drive stablecoin adoption for Web3 payments, showing a push into emerging financial tech areas. These aren't just transactional sales; they are deep, long-term integrations.

On the other side, for the developer segment, the relationship is built on ease of use and technical reliability. This relies on self-service SDK integration and technical support for app developers. The core platform, JPush, is designed for this scale, handling tens of billions of interactions daily. The strength of these developer relationships is reflected in the retention metrics we see in their financial reporting. While the prompt mentioned a specific figure for EngageLab, the publicly reported data for the core Developer Subscription business shows exceptional stickiness.

Here's a quick look at the hard numbers showing how well Aurora Mobile Limited (JG) is keeping its customers engaged and growing their spend:

Metric	Period	Value	Context
Net Dollar Retention Rate (NDRR) - Core Developer Subscription	Q2 2025	99%	Indicates revenue from existing subscribers was almost flat year-over-year before accounting for new customers.
Net Dollar Retention Rate (NDRR) - Core Developer Subscription	Trailing 12 Months ended Sept 30, 2025	104%	Shows existing developer customers increased their spend by 4% over the year.
EngageLab New Customers Added	Q2 2025	210	Indicates strong acquisition within the flagship product line.
EngageLab Revenue Growth	Year-over-Year (Q2 2025)	67%	Shows significant expansion of revenue from the existing and new EngageLab customer base.
EngageLab New Contracts Signed	Q2 2025	RMB 11.2 million	Represents new committed business for the enterprise solution.

The growth in the flagship EngageLab product is telling; it added 210 new customers in Q2 2025 alone, driving a 67% year-over-year revenue increase for that segment. That's a strong signal of value delivery. To be fair, the 104% NDR for the developer segment is better than the 90% figure you might have seen elsewhere, showing that the self-service model is driving expansion revenue from current users.

The company's infrastructure is clearly built for scale and reliability, which is the foundation of these relationships. For example, the JPush platform is designed to support a variety of platforms including Android, iOS, HarmonyOS, Web, and QuickApp environments, connecting to major systems like Huawei, Xiaomi, OPPO, Vivo, and Apple.

Finance: draft 13-week cash view by Friday.

Aurora Mobile Limited (JG) - Canvas Business Model: Channels

You're looking at how Aurora Mobile Limited gets its services and products into the hands of its customers as of late 2025. It's a multi-pronged approach, hitting developers, large enterprises, and financial institutions directly and through platform distribution.

Direct sales force targeting large enterprises and financial institutions.

The push into large enterprise solutions, particularly in financial risk management, suggests a direct, high-touch sales channel is active. This segment saw stellar performance in the third quarter of 2025. The financial risk management segment recorded its highest quarterly revenue of RMB 222,600,000, reflecting a 43% year-over-year growth for that quarter. This indicates significant traction with institutions needing these specialized services.

Developer-focused SDK distribution for core messaging services.

The foundation of Aurora Mobile Limited remains its developer services, primarily distributed via SDK (Software Development Kit) integration. This channel provides core in-app functionalities to developers. The company has served over 1.78 million apps, reaching more than 1.4 billion monthly active devices with its data solutions. For the core Developer Subscription business, the stickiness is high; the Net Dollar Retention Rate hit 104% in Q3 2025, meaning existing customers spent more than the previous year. In Q2 2025, the Developer Services revenue itself showed a 14% year-over-year increase.

The core SDK distribution is supported by the underlying technology's capability. Modern User Profile SDKs, which Aurora Mobile utilizes, can leverage AI to analyze behavioral patterns with over 90% accuracy in some implementations.

EngageLab and GPTBots.ai platforms for global enterprise clients.

The Value-Added Services, which include the flagship platforms EngageLab and GPTBots.ai, are clearly a major growth channel, especially for global enterprise expansion, as seen by their showcase in Japan. The overall Value-Added Services revenue increased 30% year-over-year in Q2 2025. You can see the momentum in the platform-specific metrics:

Metric	EngageLab	Financial Risk Management (Segment)
Latest Quarterly Revenue (Q3 2025)	ARR of RMB 53,700,000	RMB 222,600,000
Year-over-Year Growth (Latest Reported)	160% (ARR Growth)	43% (Revenue Growth)
New Customers Added (Q2 2025)	210 new customers	N/A

EngageLab, which offers omnichannel marketing automation across channels like AppPush, WebPush, Email, SMS, and WhatsApp, saw its revenue grow 67% year-over-year in Q2 2025. GPTBots.ai, the no-code AI agent builder, is being actively marketed to enterprises for customer service and workflow automation.

MoonFox Data platform for investment funds and corporations.

The MoonFox Data platform, which provides real-time market intelligence and alternative data solutions, is channeled directly to investment funds and corporations. This offering is intrinsically linked to the strong performance of the Financial Risk Management business mentioned above. MoonFox Data presented its signals-like app activity, user profiles, and offline store foot traffic-at the Hubbis Investment Forum Hong Kong in November 2025. The platform integrates signals and claims revenue-predictive models that can anticipate trends up to one month ahead, updating key metrics on a T+2 basis.

Finance: draft 13-week cash view by Friday.

Aurora Mobile Limited (JG) - Canvas Business Model: Customer Segments

You're looking at the core groups Aurora Mobile Limited (JG) serves as of late 2025, based on their recent performance figures. Honestly, the business is clearly pivoting, with certain segments showing explosive growth while others face headwinds.

The first major segment is Mobile app developers seeking core in-app functionalities in China. This is the bedrock, primarily served through Developer Subscription Services. In the third quarter of 2025, this core business recorded its best revenue in history at RMB 57.3 million, which was an 11% year-over-year increase. To show you how sticky this is, the Net Dollar Retention (NDR) for these core developers was recorded at a best-ever 104% for the quarter.

Next up are Financial institutions requiring risk management and fraud detection solutions. This Vertical Application business is firing on all cylinders. For the quarter ending September 30, 2025, this segment delivered a record quarter with revenue of RMB 22.6 million, marking a substantial 33% year-over-year growth. They achieved this with a 44% growth in customer numbers during that same quarter.

For Global enterprises (e-commerce, SaaS, gaming) focused on customer engagement, the story is dominated by the EngageLab product, which is the torchbearer for international revenue growth. EngageLab hit an Annual Recurring Revenue (ARR) of RMB 53.7 million as of September 2025, representing a stunning 160% year-over-year growth. The customer count for EngageLab also surged, rising 156% year-over-year to 1,312 customers. The cumulative contract value for this product reached RMB 128 million.

Finally, there's the segment of Investment funds and corporations utilizing Chinese alternative data. This is where the data shows some softness. The Market Intelligence revenue, which includes these solutions, actually decreased by 23% year-over-year in Q3 2025, which management noted was in line with expectations due to continued weak demand for Chinese APP data. Still, the company is pushing new offerings, like the MoonFox Data solution for financial alternative data.

Here's a quick look at how the key revenue-generating segments performed in Q3 2025:

Customer Segment Focus	Key Metric	Value (Q3 2025)	Year-over-Year Change
Mobile App Developers (Core Subscription)	Revenue	RMB 57.3 million	+11%
Financial Institutions (Risk Management)	Revenue	RMB 22.6 million	+33%
Global Enterprises (EngageLab ARR)	ARR	RMB 53.7 million	+160%
Investment Funds (Market Intelligence)	Revenue	Not specified	-23%

You can see the clear strategic emphasis on the high-growth, high-margin areas, which is reflected in the overall gross profit growth of 20% year-over-year in Q3 2025, outpacing the total revenue growth of 15%.

The customer base is served through a mix of direct relationships and platform access:

• Mobile app developers use SDKs for push notification and in-app messaging.
• Financial institutions use risk management solutions for lending decisions.
• Global enterprises leverage advanced omnichannel and AI solutions, including expansion into Japan.
• Investment funds access real-time market intelligence via products like iApp.

Finance: draft 13-week cash view by Friday.

Aurora Mobile Limited (JG) - Canvas Business Model: Cost Structure

You're looking at where Aurora Mobile Limited is spending its money to keep the lights on and drive growth as of late 2025. Honestly, the cost structure shows a clear trade-off: they are investing heavily in future capability while managing the direct costs of service delivery.

The Cost of Revenues is a significant line item, coming in at RMB 27.1 million for the third quarter ended September 30, 2025. That was up 5% year-over-year. The pressure here comes directly from the infrastructure needed to run their services. Specifically, the increase was driven by a RMB 1.3 million increase in cloud cost and a RMB 2.8 million increase in technical service cost. That's your data center and technical service fees showing up right there.

Next, look at the investment in tomorrow-that's Research and Development (R&D). For Q3 2025, R&D expenses hit RMB 25.9 million, which was a 7% jump year-over-year. This increase was largely staff costs, but it also included those technical service fees and cloud costs related to AI and product development, showing the cost of innovation. The company is clearly prioritizing keeping its tech edge.

Overall, the total operating expenses (OpEx) for Q3 2025 were RMB 64.4 million, which was a 13% increase from the prior year's RMB 57.1 million. To be fair, they managed this OpEx growth to be slightly less than their revenue growth of 15% year-over-year, which is smart cost control. The biggest piece of that OpEx pie, outside of R&D, was Selling and Marketing at RMB 26.6 million, up 19% year-over-year. That jump included marketing expenses tied to their investment in global business expansion, which speaks to the costs associated with that regional push you mentioned.

Here's a quick breakdown of the major cost components from the Q3 2025 report:

Cost Category	Q3 2025 Amount (RMB)	Year-over-Year Change
Cost of Revenues	27.1 million	Up 5%
Research and Development (R&D) Expenses	25.9 million	Up 7%
Selling and Marketing Expenses	26.6 million	Up 19%
General and Administrative (G&A) Expenses	11.9 million	Up 13%
Total Operating Expenses (OpEx)	64.4 million	Up 13%

You can see the direct costs of running the business (Cost of Revenues) and the costs of growing the business (R&D and S&M) are the primary drivers of expenditure right now. The costs associated with global data facilities and regional expansion are embedded within the cloud costs in Cost of Revenues and the marketing spend in Selling and Marketing.

The breakdown of the OpEx components gives you a clearer picture of where the RMB 64.4 million total is going:

• R&D expenses: RMB 25.9 million.
• Selling and marketing expenses: RMB 26.6 million.
• G&A expenses: RMB 11.9 million.

Finance: draft 13-week cash view by Friday.

Aurora Mobile Limited (JG) - Canvas Business Model: Revenue Streams

You're looking at how Aurora Mobile Limited actually brings in money based on their late 2025 financials. It's a mix of recurring software fees and specialized data services, which is typical for a mature tech platform.

The total revenue for the third quarter of 2025 hit RMB90.9 million, which translated to about US$12.8 million. This represented a 15% increase year-over-year. The revenue streams are clearly segmented across their core offerings.

Here is a breakdown of the key revenue components from that quarter:

Revenue Stream Component	Q3 2025 Revenue Amount (RMB)	Key Metric/Context
Total Revenue	90.9 million	US$12.8 million
Developer Services (Largest Segment)	64.42 million	Largest segment by revenue
Financial Risk Management Services	22.6 million	Best quarterly revenue in history
Developer Subscription Services (ARR)	N/A (Revenue)	Annual Recurring Revenue (ARR) reached RMB53.7 million in September 2025

The Developer Services segment is the engine, bringing in RMB64.42 million in Q3 2025. This segment is further detailed by its sub-components, which drive that total.

You see the subscription element driving stability. The Developer Subscription Services saw its Annual Recurring Revenue (ARR) reach RMB53.7 million as of September 2025, which was a growth of more than 160% over the preceding twelve months. That's a strong indicator of committed future revenue.

The other major category involves Vertical Applications. This includes specialized offerings like Financial Risk Management and Market Intelligence. The Financial Risk Management services alone generated revenue of RMB22.6 million in Q3 2025, marking its best quarterly revenue in history.

The revenue streams can be summarized by their primary sources:

• Developer Subscription Services (ARR reached RMB53.7 million in Sept 2025).
• Financial Risk Management services (Q3 2025 revenue of RMB22.6 million).
• Vertical Applications, including Financial Risk Management and Market Intelligence.
• Developer Services, the largest segment, with RMB64.42 million in Q3 2025.
• Total Q3 2025 revenue was RMB90.9 million (US$12.8 million).

The Net Dollar Retention Rate for the core Developer Subscription business was 104% for the trailing twelve-month period, which tells you existing customers are spending more, even before looking at new customer acquisition. Finance: draft 13-week cash view by Friday.