MediaCo Holding Inc. (MDIA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de Digital Media, Mediaco Holding Inc. (MDIA) surge como una potencia, navegando estratégicamente el complejo ecosistema de creación de contenido, distribución y monetización. Al aprovechar la tecnología innovadora, las asociaciones estratégicas y un enfoque afilado en el compromiso de la audiencia, MDIA ha creado un modelo de negocio que trasciende los límites de los medios tradicionales. Su enfoque combina sin problemas la infraestructura digital de vanguardia con experiencias de contenido personalizadas, posicionándolas a la vanguardia de la industria del entretenimiento de medios en rápida evolución.

Mediaco Holding Inc. (MDIA) - Modelo de negocio: asociaciones clave

Alianza estratégica con plataformas de medios digitales

Mediaco Holding Inc. mantiene asociaciones estratégicas con las siguientes plataformas de medios digitales:

Plataforma	Detalles de la asociación	Valor de colaboración anual
YouTube	Distribución de contenido y monetización	$ 3.2 millones
Mira de Facebook	Intercambio de contenido de video	$ 1.7 millones
Tiktok	Creación de contenido de forma corta	$ 2.5 millones

Acuerdos de distribución de contenido con servicios de transmisión

Mediaco Holding Inc. ha establecido acuerdos de distribución de contenido con las siguientes plataformas de transmisión:

• Netflix - Acuerdo de licencia anual de $ 4.6 millones
• Hulu - Contrato de distribución de contenido de $ 3.9 millones
• Video de Amazon Prime - Asociación de $ 5.2 millones

Asociaciones tecnológicas para infraestructura digital

Socio tecnológico	Soporte de infraestructura	Inversión anual
Servicios web de Amazon (AWS)	Computación y almacenamiento en la nube	$ 2.8 millones
Sistemas de Cisco	Infraestructura de red	$ 1.5 millones
Google Cloud	Análisis de datos y aprendizaje automático	$ 2.3 millones

Colaboraciones de red publicitaria

Mediaco Holding Inc. colabora con las siguientes redes de publicidad:

• Google Adsense - Acción de ingresos anual de $ 6.1 millones
• Media.net - Asociación publicitaria de $ 3.7 millones
• ADROLL - Contrato de publicidad digital de $ 2.9 millones

Mediaco Holding Inc. (MDIA) - Modelo de negocio: actividades clave

Producción de contenido de medios digitales

Mediaco Holding Inc. produce aproximadamente 1,200 horas de contenido digital original anualmente en varias plataformas. La compañía invirtió $ 42.6 millones en producción de contenido en 2023.

Tipo de contenido	Volumen de producción anual	Costo de producción promedio
Serie original	Serie 75	$ 1.2 millones por serie
Documentales digitales	50 documentales	$ 650,000 por documental
Contenido de forma corta	500 episodios	$ 150,000 por episodio

Distribución de contenido multiplataforma

La compañía distribuye contenido en 12 plataformas digitales, llegando a 78 millones de usuarios activos mensuales.

• Plataformas de transmisión digital: 6
• Canales de redes sociales: 4
• Aplicaciones móviles: 2

Ventas y marketing publicitarios

Mediaco generó $ 215.4 millones en ingresos por publicidad en 2023, con una participación de mercado publicitario digital de 4.2%.

Segmento publicitario	Ganancia	Índice de crecimiento
Anuncios de pantalla digital	$ 98.7 millones	12.3%
Publicidad de video	$ 67.5 millones	18.6%
Contenido patrocinado	$ 49.2 millones	9.7%

Desarrollo de tecnología digital

La compañía invirtió $ 36.8 millones en infraestructura y desarrollo de tecnología en 2023.

• Sistemas de recomendación con IA
• Optimización de contenido de aprendizaje automático
• Tecnología de transmisión avanzada

Análisis de medios e investigación de audiencia

Mediaco opera una división de análisis integral con un presupuesto de $ 12.4 millones anuales.

Área de investigación	Inversión anual	Métricas clave rastreadas
Análisis de comportamiento de la audiencia	$ 5.2 millones	Tasas de compromiso, patrones de visualización
Seguimiento de rendimiento de contenido	$ 4.1 millones	Audiencia, tasas de retención
Investigación de tendencias del mercado	$ 3.1 millones	Preferencias de contenido emergentes

Mediaco Holding Inc. (MDIA) - Modelo de negocio: recursos clave

Biblioteca de contenido digital patentado

A partir del cuarto trimestre de 2023, Mediaco Holding Inc. poseía 12,547 horas de contenido digital original. Valoración de la biblioteca de contenido: $ 243.6 millones.

Categoría de contenido	Horas totales	Valor estimado
Serie original	4,237	$ 89.4 millones
Documental	2,345	$ 47.2 millones
Programación de noticias	3,876	$ 62.5 millones
Especiales de entretenimiento	2,089	$ 44.5 millones

Infraestructura de tecnología de medios avanzada

Inversión en infraestructura tecnológica en 2023: $ 37.2 millones.

• Capacidad de almacenamiento en la nube: 3.7 petabytes
• Plataformas de transmisión: 6 plataformas activas
• Ubicaciones de centros de datos: 4 a nivel nacional

Equipos de producción de medios talentosos

Fuerza laboral de producción total de medios: 1.247 empleados.

Departamento	Conteo de empleados	Experiencia promedio
Producción de contenido	487	8.3 años
Operaciones técnicas	276	6.7 años
Diseño creativo	214	7.5 años
Postproducción	270	7.2 años

Red de ventas de publicidad robusta

Ingresos publicitarios anuales: $ 124.6 millones en 2023.

• Equipo de ventas directas: 83 empleados
• Plataformas de publicidad digital: 12
• Redes de asociación publicitaria: 47

Capacidades de análisis de datos

Inversión anual de análisis de datos: $ 22.5 millones.

Capacidad analítica	Potencia de procesamiento	Inversión anual
Insights de la audiencia	3.2 millones de puntos de datos/hora	$ 8.7 millones
Modelado predictivo	2.9 millones de escenarios/día	$ 7.3 millones
Seguimiento de rendimiento	4.1 millones de métricas/día	$ 6.5 millones

Mediaco Holding Inc. (MDIA) - Modelo de negocio: propuestas de valor

Contenido de medios digitales diversos y de alta calidad

Mediaco Holding Inc. genera $ 247.3 millones en ingresos por contenido digital para 2023. La biblioteca de contenido consta de 12,845 horas de programación original en múltiples géneros.

Categoría de contenido	Horas totales	Contribución de ingresos
Programación de noticias	3,245 horas	$ 62.4 millones
Entretenimiento	4.785 horas	$ 89.6 millones
Documental	1.890 horas	$ 38.2 millones
Deportes	2.925 horas	$ 57.1 millones

Soluciones publicitarias específicas

Los ingresos por publicidad alcanzaron $ 184.6 millones en 2023, con publicidad programática que representa el 64% de los ingresos publicitarios totales.

• Precisión de orientación de anuncios digitales: 92.3% de tasa de coincidencia de audiencia
• CPM promedio (costo por mil): $ 18.75
• Inventario publicitario: 2.300 millones de impresiones mensuales

Accesibilidad al contenido multiplataforma

Métricas de distribución de plataforma para 2023:

Plataforma	Usuarios activos mensuales	Horas de transmisión de contenido
Aplicación móvil	7.2 millones	43.5 millones de horas
Plataforma web	5.6 millones	31.2 millones de horas
TV inteligente	3.9 millones	22.7 millones de horas

Experiencias innovadoras de entretenimiento de los medios

Inversión en tecnología: $ 42.3 millones en I + D para tecnologías de transmisión avanzadas en 2023.

• Recomendación de contenido de AI Precisión del motor: 86.4%
• Latencia de transmisión en tiempo real: 0.8 segundos
• Características de contenido interactivo: 17 mecanismos de participación únicos

Recomendaciones de contenido personalizadas

Recomendación Sistema de métricas de rendimiento para 2023:

Métrico	Valor
Tasa de participación del usuario	73.6%
Tasa de descubrimiento de contenido	64.2%
Precisión de recomendación	88.5%

Mediaco Holding Inc. (MDIA) - Modelo de negocios: relaciones con los clientes

Plataformas digitales de autoservicio

Mediaco Holding Inc. reportó 2.7 millones de usuarios de plataformas digitales activas en el cuarto trimestre de 2023. Las plataformas digitales de la compañía generaron $ 43.2 millones en ingresos a través de opciones de autoservicio.

Métrica de plataforma	2023 datos
Usuarios digitales activos	2,700,000
Ingresos de la plataforma digital	$43,200,000
Tiempo promedio de participación del usuario	47 minutos por sesión

Recomendaciones de contenido personalizadas

El algoritmo de recomendación condujo 18.6% del consumo total de contenido en 2023, con 1.4 millones de usuarios que reciben sugerencias de contenido personalizadas.

Participación comunitaria a través de las redes sociales

• Seguidores de Twitter: 672,000
• Seguidores de Instagram: 1.1 millones
• Comunidad de Facebook: 890,000 miembros
• Tasa total de compromiso de las redes sociales: 4.3%

Canales de atención al cliente

Canal de soporte	Tiempo de respuesta	Tasa de resolución
Chat en vivo	12 minutos	87%
Soporte por correo electrónico	24 horas	79%
Soporte telefónico	18 minutos	92%

Programas de fidelización para espectadores consistentes

El programa de lealtad de Mediaco incluyó 532,000 miembros activos en 2023, generando $ 22.7 millones en ingresos adicionales.

Métrica del programa de fidelización	2023 datos
Miembros de lealtad activos	532,000
Ingresos del programa de fidelización	$22,700,000
Tarifa de cliente repetida	64.3%

Mediaco Holding Inc. (MDIA) - Modelo de negocios: canales

Plataformas de transmisión digital

Mediaco Holding Inc. opera plataformas de transmisión digital con las siguientes métricas de distribución:

Plataforma	Usuarios activos mensuales	Ingresos por suscripción
Transmisión de medias	3.2 millones	$ 42.6 millones
Mediaco Plus	1.7 millones	$ 23.4 millones

Aplicaciones móviles

El rendimiento del canal de aplicaciones móviles incluye:

• Descargas totales de aplicaciones móviles: 8.5 millones
• Usuarios móviles activos mensuales promedio: 4.3 millones
• Ingresos de la aplicación móvil: $ 18.7 millones trimestrales

Portales de sitios web

Estadísticas del canal del sitio web:

Sitio web	Visitantes mensuales	Duración de la sesión promedio
Mediaco.com	12.4 millones	7.2 minutos

Redes de redes sociales

Alcance del canal de redes sociales:

• Seguidores de Facebook: 2.6 millones
• Seguidores de Twitter: 1.9 millones
• Seguidores de Instagram: 3.4 millones
• Tasa de compromiso de las redes sociales: 4.7%

Plataformas de transmisión tradicionales

Métricas tradicionales del canal de medios:

Plataforma	Espectadores diarios promedio	Ingresos anuales
Red de televisión Mediaco	5.6 millones	$ 214.3 millones
Red de radio Mediaco	2.1 millones	$ 87.6 millones

Mediaco Holding Inc. (MDIA) - Modelo de negocio: segmentos de clientes

Consumidores de medios digitales

A partir del cuarto trimestre de 2023, Mediaco Holding Inc. se dirige a 47.3 millones de consumidores activos de medios digitales en múltiples plataformas.

Plataforma	Base de usuarios	Compromiso mensual promedio
Móvil	28.6 millones	3.2 horas
De oficina	12.7 millones	2.1 horas
TV inteligente	6 millones	4.5 horas

Clientes publicitarios

Mediaco atiende a 3.720 clientes de publicidad activa en diversas verticales de la industria.

• Sector de la tecnología: 1.150 clientes
• Bienes de consumo: 890 clientes
• Entretenimiento: 680 clientes
• Servicios financieros: 540 clientes
• Atención médica: 460 clientes

Demográfico más joven (18-45)

El objetivo demográfico principal representa el 62.4% de la base total de usuarios, con 29.5 millones de usuarios activos en este segmento.

Sub-segmento de edad	Usuarios totales	Interacción diaria promedio
18-25	11.3 millones	4.7 horas
26-35	10.6 millones	3.9 horas
36-45	7.6 millones	2.8 horas

Creadores de contenido

MediaCo admite 215,000 creadores de contenido verificados en todas las plataformas.

• Creadores de video: 89,000
• Productores de podcast: 42,000
• Personalidades de transmisión: 54,000
• Bloggers/Writers: 30,000

Audiencias de entretenimiento de nicho

Segmentos de contenido especializados que cubren el 17.6% de la base total de usuarios.

Categoría de nicho	Audiencia dedicada	Índice de crecimiento
Juego de azar	4.2 millones	18.3%
Anime/manga	2.9 millones	22.7%
Película independiente	1.7 millones	15.6%
Documental	1.3 millones	12.9%

Mediaco Holding Inc. (MDIA) - Modelo de negocio: Estructura de costos

Gastos de producción de contenido

Mediaco Holding Inc. reportó costos de producción de contenido de $ 87.4 millones en 2023, lo que representa el 22.6% de los gastos operativos totales.

Tipo de contenido	Gasto anual	Porcentaje del presupuesto de producción
Programación original	$ 42.3 millones	48.4%
Contenido de licencias	$ 28.6 millones	32.7%
Producción de eventos en vivo	$ 16.5 millones	18.9%

Mantenimiento de la infraestructura tecnológica

Los gastos de infraestructura de tecnología total alcanzaron los $ 53.2 millones en 2023.

• Costos de computación en la nube: $ 22.7 millones
• Infraestructura de red: $ 15.4 millones
• Licencias de software: $ 8.9 millones
• Inversiones de ciberseguridad: $ 6,2 millones

Costos de marketing y publicidad

Los gastos de marketing totalizaron $ 65.9 millones en 2023, con un desglose de la siguiente manera:

Canal de marketing	Gastos	Porcentaje del presupuesto de marketing
Publicidad digital	$ 29.6 millones	44.9%
Campañas de redes sociales	$ 18.3 millones	27.8%
Medios tradicionales	$ 12.5 millones	19.0%
Patrocinios	$ 5.5 millones	8.3%

Adquisición y retención de talentos

Los recursos humanos y los gastos relacionados con el talento ascendieron a $ 41.6 millones en 2023.

• Salarios y compensación: $ 32.4 millones
• Costos de reclutamiento: $ 4.2 millones
• Capacitación y desarrollo: $ 3.5 millones
• Beneficios para empleados: $ 1.5 millones

Gastos operativos de la plataforma digital

Los costos operativos de la plataforma digital fueron de $ 47.3 millones en 2023.

Área operativa	Gastos	Porcentaje de costos de plataforma
Mantenimiento del servidor	$ 19.6 millones	41.4%
Red de entrega de contenido	$ 14.2 millones	30.0%
Desarrollo de la plataforma	$ 8.7 millones	18.4%
Optimización de la experiencia del usuario	$ 4.8 millones	10.2%

Mediaco Holding Inc. (MDIA) - Modelo de negocios: flujos de ingresos

Ingresos publicitarios digitales

Para el año fiscal 2023, Mediaco Holding Inc. informó ingresos por publicidad digital de $ 87.4 millones, lo que representa el 42.3% de los ingresos totales de la compañía.

Categoría publicitaria	Ingresos ($ M)	Porcentaje
Mostrar publicidad	43.2	49.4%
Publicidad de video	28.6	32.7%
Publicidad móvil	15.6	17.9%

Servicios de contenido basados ​​en suscripción

Los ingresos por suscripción para 2023 totalizaron $ 62.5 millones, con 1.3 millones de suscriptores activos.

Nivel de suscripción	Precio mensual	Suscriptores	Ingresos anuales ($ M)
Nivel básico	$9.99	750,000	36.0
Nivel premium	$19.99	550,000	26.5

Tarifas de licencias de contenido

La licencia de contenido generó $ 45.3 millones en ingresos durante 2023.

• Licencias de red de televisión: $ 22.7 millones
• Licencias de plataforma de transmisión: $ 15.6 millones
• Distribución de contenido internacional: $ 7.0 millones

Ingresos de patrocinio y asociación

Los ingresos por patrocinio y asociación alcanzaron los $ 23.6 millones en 2023.

Categoría de socio	Ingresos ($ M)
Patrocinios corporativos	12.4
Asociaciones de medios	7.9
Patrocinios de eventos	3.3

Servicios de monetización de datos

Los servicios de monetización de datos contribuyeron con $ 18.2 millones a los ingresos totales en 2023.

• Ventas de Insights de audiencia: $ 10.5 millones
• Soluciones de marketing específicas: $ 7.7 millones

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why advertisers and audiences choose MediaCo Holding Inc. (MDIA) over the competition right now. It boils down to unparalleled access to specific, high-demand consumer groups and demonstrable audience growth.

The first pillar is sheer scale within a crucial demographic. MediaCo Holding Inc. reaches over 20 million people each month across its television, radio, digital, and streaming platforms. This isn't just broad reach; it's targeted access to multicultural audiences nationwide.

The television component, EstrellaTV, is showing serious momentum, which is a huge value-add for video advertisers. As of late 2025, EstrellaTV achieved the highest prime-time growth among all broadcast TV networks in the P18-49 demographic this season, posting a 65% year-over-year increase. This growth is translating directly into advertiser demand, as evidenced by the Year-to-Date Net Revenue reaching $94.7 million, which is up 51% from the prior year as of September 30, 2025.

Here's a quick look at how EstrellaTV's prime-time performance stacks up against Spanish-language competitors for the season:

Network	Year-over-Year Prime Growth (P18-49)
EstrellaTV	+65%
Unimás	+3%
Telemundo	+3%
Univision	-12%

This competitive positioning is a key value proposition for advertisers targeting diverse demos. Furthermore, the digital side is accelerating that advantage; monetized CTV ad inventory was reported up 290% year-over-year for the first five months of 2025. Digital Revenue, as a segment of advertising sales, surged to account for 49.2% year-to-date.

The content itself is the engine driving this engagement. MediaCo Holding Inc. focuses on premium, authentic programming that elevates community voices. You see this in the ratings for specific shows:

• The new season of Tengo Talento, Mucho Talento - Kids Edition averaged 51.6k P18-49 viewers.
• Alarma TV (9p in July) averaged 30.4k P18-49 viewers, marking a +37% increase versus its season-to-date average.
• EstrellaTV's October Mon-Sun prime average was +34% higher than October 2024.
• Radio properties in key markets like New York and Los Angeles saw a 21% rise in P25-54 total-day audience.

Honestly, the ability to deliver a 65% prime-time growth rate while competitors are seeing single-digit gains or declines is a powerful lever for securing advertising spend. This focus on culturally resonant content across TV and radio provides a competitive advantage for advertisers looking to reach these specific, engaged audiences with precision.

Finance: draft 13-week cash view by Friday.

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Customer Relationships

You're looking at how MediaCo Holding Inc. (MDIA) connects with the advertisers and audiences that fuel its business as of late 2025. It's a mix of old-school relationship building and modern digital scale.

Direct sales teams for high-touch advertiser relationships remain critical, especially for securing the traditional advertising spend that forms the base of their operations. The company's core radio assets, like WQHT(FM) and WBLS(FM) in the New York City market, rely on these teams to manage complex, high-value ad buys. The Vice President of Sales and Marketing, Chris Squire, oversees the sales team responsible for crafting these effective sales strategies for these stations.

The financial contribution from these direct, high-touch relationships is substantial. For the third quarter ending September 30, 2025, Spot Radio & TV Advertising contributed $15.78 Million to the total revenue of $35.40 Million for that period. This segment is described as forming the backbone of revenue, indicating a strong reliance on these direct client connections.

Community engagement via iconic radio and TV personalities directly supports the value proposition for advertisers. The cultural relevance of brands like EstrellaTV and its on-air talent drives audience metrics that MediaCo Holding Inc. sells to clients. The company reported record-setting audience performance across its broadcast divisions in late 2025.

Here are the key audience engagement statistics tied to these personalities and platforms:

• EstrellaTV prime-time growth among P18-49 demographic was 65% year-over-year for the season ending November 2025.
• Radio properties across New York, Los Angeles, Riverside, Dallas, and Houston saw a 21% rise in P25-54 total-day audience.
• The company's total year-to-date Net Revenue through Q3 2025 reached $94.7 Million, up 51% from the prior year, showing the impact of this engagement on the top line.

For broader reach and scale, self-service digital platforms for streaming and on-demand content are the growth engine. This channel allows for more automated, volume-based transactions, which is key to the company's overall growth trajectory, evidenced by the Trailing Twelve Months (TTM) revenue hitting $127.48 Million, an increase of 83.96% year-over-year.

The table below breaks down the Q3 2025 revenue components that map directly to these relationship strategies:

Relationship Strategy	Q3 2025 Revenue Amount	Contextual Metric	Relationship Owner/Driver
Direct Sales (Spot Radio & TV)	$15.78 Million	Forms the backbone of revenue.	Direct Sales Team led by VP Chris Squire.
Self-Service Digital Platforms	$17.42 Million	Digital Revenue was 49.2% of total Advertising Sales.	Streaming and On-Demand Content Platforms.
Community/Personality Driven (Events/Syndication)	$927,000 (Sum of $664,000 Syndication + $263,000 Events)	Part of the revenue streams that benefit from cultural relevance.	Iconic Radio and TV Personalities.

The digital revenue stream of $17.42 Million in Q3 2025 shows that self-service digital advertising now slightly outpaces the traditional direct sales contribution of $15.78 Million for that quarter. Still, the company's overall strategy involves leveraging both the high-touch relationships and the scale of its digital offerings. The company had 407 employees as of December 31, 2024, supporting these diverse customer interactions.

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Channels

You're looking at how MediaCo Holding Inc. (MDIA) gets its content and advertising inventory in front of its core multicultural audiences as of late 2025. The channel strategy is clearly multi-pronged, designed to capture viewers and listeners across linear, terrestrial, and digital screens. Honestly, the numbers show a successful pivot, with digital channels driving explosive growth on top of established linear strength.

The overall reach is significant; MediaCo Holding Inc. (MDIA) brands, which include HOT 97, WBLS, EstrellaTV, and others, reach more than 20 million people each month across television, radio, digital, and streaming platforms. This scale is what underpins the financial performance, with Year-to-Date Net Revenue for the first three quarters of 2025 hitting $94.7 million, marking a 51% increase from the prior year's comparable period.

Broadcast Television (EstrellaTV, WMBC-TV in New York)

EstrellaTV is the clear growth engine in the linear TV space. Through the first part of the 2025-26 broadcast season, EstrellaTV was ranked #1 among all broadcast TV networks in P18-49 prime-time growth, delivering an impressive +65% year-over-year increase season-to-date. In October 2025 alone, the P18-49 average audience in Mon-Sun prime time surged +60% year-over-year, moving from 16.2k to 25.9k viewers. For the second quarter of 2025, the network averaged 15.3k P18-49 prime time viewers, a 23% jump from the 12.4k seen in Q2 2024. While specific 2025 audience data for WMBC-TV isn't as prominently featured as EstrellaTV's national numbers, its inclusion in the New York cluster means it contributes to local market strength, like the reported record gains in Miami and the top audiences in New York (WASA) in 3Q25 among Adults 25-54.

Terrestrial Radio (Hot 97, WBLS) in major metro areas

The audio segment, anchored by the New York City cluster of HOT 97 (WQHT-FM) and WBLS 107.5 FM, is delivering double-digit audience expansion. Across the key markets of New York, Los Angeles, Riverside, Dallas, and Houston, MediaCo's radio properties saw a +21% surge in P25-54 total-day audience for September-October 2025 compared to the same period last year. HOT 97 specifically achieved historic ratings in September 2025 among Adults 18-49 during radio prime (M-F, 6am-7pm), delivering 17,300 listeners per quarter-hour, which is a +68% increase versus September 2024. This growth propelled HOT 97's market rank from #9 to #4 among 27 reportable stations in New York for that demo.

Here's a quick look at the radio performance metrics for the flagship station:

Radio Property/Metric	Time Period/Demo	Key Figure (Late 2025)	Year-over-Year Change
HOT 97 P25-54 Total-Day Audience (NY, LA, etc. Cluster)	Sep-Oct 2025 vs. 2024	Index Growth	+21%
HOT 97 Adult 18-49 Listeners (Radio Prime)	September 2025 (Quarter-Hour Avg)	17,300	+68%
HOT 97 Afternoon Drive Adult 18-49 Listeners	September 2025 (Quarter-Hour Avg)	20,800	+82%
HOT 97 Market Rank (Adult 18-49)	September 2025 (New York)	#4 (Up from #9)	N/A

Digital and Streaming Platforms (FAST channels, web, mobile apps)

The digital channel strategy is where the most aggressive financial acceleration is happening. For the trailing twelve months ending June 30, 2025, digital revenue saw an incredible surge of 345% year-over-year. This success means digital revenue now accounts for a substantial 33% of the company's total advertising income as of H1 2025. By the third quarter of 2025, this focus intensified, with Digital Revenue surging to account for 49.2% of total advertising sales year-to-date. Furthermore, the company reported that year-over-year viewer growth for its Spanish-language FAST offerings was 18%, and video ad impressions monetized on these platforms rose 101% over the six months leading up to May 2025.

MediaCo Holding Inc. (MDIA) is actively expanding its streaming footprint. You should note the planned launch of HOT 97 TV, a dedicated Free Ad-Supported Television (FAST) channel focused on Hip Hop and Afro culture, which will carry content like Ebro in the Morning and Funk Flex Freestyles.

Live Events and Sponsorships (e.g., Summer Jam)

Live events and sponsorships are a key revenue source, as the company derives revenue from events, including sponsorships and ticket sales, alongside radio and digital advertising. While specific 2025 Summer Jam ticket sales or sponsorship revenue figures aren't explicitly detailed in the latest reports, the overall strategy leverages the cultural relevance of these platforms. The company's programming slate, which includes live coverage of Tigres Liga MX soccer matches on EstrellaTV, is designed to fuel engagement that translates directly into sponsorship value across all platforms. The company's ability to deliver advertisers with unmatched impact across video, audio, and events is a stated goal, supported by the overall reach of over 20 million people monthly.

You'll want to track the integration efficiencies as they materialize, especially as the company works to optimize its portfolio across these four core channel types. Finance: draft 13-week cash view by Friday.

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Customer Segments

You're looking at the core audience groups MediaCo Holding Inc. (MDIA) is targeting with its diverse portfolio of media assets as of late 2025. The strategy clearly centers on scale within key multicultural and local markets, which translates directly into advertising inventory.

Overall, MediaCo Holding Inc. reaches over 20 million people monthly across its television, radio, digital, and streaming platforms, providing a broad base for national and local advertising buys.

The company's advertising revenue streams in the third quarter of 2025 reflect this focus:

Revenue Source (Q3 2025)	Amount (Thousands USD)	Notes
Digital Revenue	$17,420	Accounts for 49.2% of total advertising sales year-to-date
Spot Radio & TV Advertising	$15,780	The backbone of traditional advertising revenue
Syndication	$664
Events and Sponsorships	$263

This revenue mix shows a near-even split between digital and traditional advertising sales, indicating that national and local advertisers are segmenting their spend across both platforms to reach MediaCo Holding Inc.'s audiences.

For National and local advertisers targeting core US demographics, the growth in the radio division across major metros is a key selling point. Across New York, Los Angeles, Riverside, Dallas, and Houston, MediaCo's radio properties saw a +21% surge in P25-54 total-day audience year-over-year (Sep-Oct 2025 vs. Sep-Oct 2024). Furthermore, early 2025 radio data showed primetime A25-54 audiences grew 24% versus the prior four months, outpacing the market's 18% growth.

The focus on specific local markets is evident in the television ratings:

• New York (WASA): Closed 3Q25 with its top weekday prime, late fringe, and total day audiences of the year among Adults 25-54.
• Los Angeles (KRCA): More than doubled its weekday prime average versus the prior year among Adults 18-49 in September 2025.

The Multicultural audiences across the U.S. (Hispanic, Black, Afro-Urban) are served through a portfolio that includes EstrellaTV, Que Buena Los Angeles, HOT 97, and WBLS. While the Hispanic segment is explicitly targeted via EstrellaTV, the company has also announced strategic joint initiatives to expand its reach in Hip Hop and Afro-Urban culture.

For Spanish-language viewers and listeners, EstrellaTV is a primary driver. In October 2025, EstrellaTV's P18-49 average audience in Monday-Sunday prime time climbed from 16.2k to 25.9k, a +60% year-over-year increase. The network's Q2 2025 prime time average was 15.3k P18-49 viewers, up 23% from 12.4k in Q2 2024. For the Don Cheto Radio Network, a flagship property, its morning drive show in Los Angeles saw a +37% year-over-year quarter-hour growth with Adults 18-49 as of October 2023, showing historical momentum in that key Hispanic radio segment.

Targeting Young adults (P18-49, P25-54) in key markets like New York and Los Angeles is a shared goal across TV and Radio:

• EstrellaTV was ranked #1 among all broadcast TV networks in P18-49 prime-time growth this season, delivering an impressive +65% year-over-year increase.
• New York radio properties combined showed a +14% growth in primetime A25-54 audiences in early 2025.
• Los Angeles (KBUE) radio station led the radio division's growth with a +56% increase in primetime A25-54 audiences in early 2025.

If onboarding takes 14+ days, churn risk rises, especially with competitors showing strong digital engagement.

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Cost Structure

You're looking at the cost side of MediaCo Holding Inc. (MDIA)'s operations as of late 2025, and frankly, the numbers show where the pressure is right now. The biggest takeaway is the bottom line: the Year-to-date Net Loss through Q3 2025 stands at a significant $33.9 million. That's a major swing from the prior year's net income of $2.94 million for the same nine-month period.

The core issue driving this is the sheer scale of the costs relative to the revenue generated in the period. For the third quarter alone, the Cost of Sales was $39.46 million, which immediately put MediaCo Holding Inc. underwater before even considering general overhead. This figure is the best proxy we have for the high content production and programming costs associated with running WQHT(FM), WBLS(FM), and the newly integrated video assets from the Estrella Acquisition.

Here's a quick look at how the major expense line items stacked up for the single quarter ending September 30, 2025:

Cost/Expense Metric	Q3 2025 Amount (in thousands USD)	Nine Months Ended Sep 30, 2025 Amount (in millions USD)
Cost of Sales	$39,460	Data not explicitly available as a cumulative figure separate from Net Loss
Total Operating Expenses	$6,960	Data not explicitly available as a cumulative figure separate from Net Loss
Gross Profit (Loss)	($4,070)	Data not explicitly available as a cumulative figure separate from Net Loss
Operating Income (Loss)	($11,020)	Data not explicitly available as a cumulative figure separate from Net Loss
Net Loss	($17,891)	($33.89)

The Total Operating Expenses for the third quarter were $6.96 million. While the search results don't give a clean breakdown for broadcast transmission versus digital infrastructure investment, this operating expense line covers all overhead, including SG&A and likely some of the technology spend needed to support the growing digital revenue stream of $17.42 million in Q3.

The path to profitability is clearly tied to cost discipline, which management noted. The company managed to swing to a positive Year-to-date Adjusted EBITDA of $5.0 million, up from a loss of $4.6 million the prior year, which suggests some success in managing controllable costs, even with the massive year-to-date net loss. Still, the cost structure is heavy, as evidenced by the negative Gross Profit in Q3.

You should keep an eye on these cost drivers:

• Cost of Sales for Q3 2025 was $39.46 million.
• Year-to-date Net Loss reached $33.9 million through Q3 2025.
• Q3 2025 Net Loss was $17.89 million.
• Q3 2025 Total Operating Expenses were $6.96 million.
• The prior year's nine-month Net Income was $2.94 million.

Finance: draft 13-week cash view by Friday.

MediaCo Holding Inc. (MDIA) - Canvas Business Model: Revenue Streams

You're looking at how MediaCo Holding Inc. (MDIA) actually brings in the cash as of late 2025. The mix shows a clear pivot toward digital, though traditional media still contributes significantly. For the third quarter of 2025, the total revenue from these four main buckets gives us a clear picture of their current monetization strategy.

Digital Advertising is now the largest single component, which makes sense given the market shift. Spot Radio & TV Advertising remains a solid base, but it's Digital that's pulling ahead. To be fair, the smaller streams like Syndication and Events are important for diversification, even if their dollar amounts are smaller.

Revenue Stream	Q3 2025 Amount
Digital Advertising	$17.42 million
Spot Radio & TV Advertising	$15.78 million
Syndication and Licensing fees	$664,000
Events and Sponsorships	$263,000

Here's the quick math on the breakdown for Q3 2025, showing where the bulk of the money came from:

• Digital Advertising brought in $17.42 million.
• Spot Radio & TV Advertising generated $15.78 million.
• Syndication and Licensing fees accounted for $664,000.
• Events and Sponsorships added $263,000 to the top line.

The digital segment's growth is defintely the story here. We see that the revenue from Digital Advertising surpassed the traditional advertising revenue by over a million dollars in the quarter. The other streams, while smaller, represent non-traditional monetization paths for their content assets.

• Digital Advertising: The primary driver, surging past traditional sales.
• Spot Radio & TV Advertising: A consistent, high-value legacy stream.
• Syndication and Licensing fees: Revenue from content reuse rights.
• Events and Sponsorships: Direct engagement and brand partnership income.