ONEOK, Inc. (OKE): Análisis de la Matriz ANSOFF [Actualizado en Ene-2025]

En el panorama dinámico de la infraestructura energética, Oneok, Inc. (OKE) se encuentra en la encrucijada de la innovación y la expansión estratégica, aprovechando la poderosa matriz de Ansoff para navegar por los complejos mercados de transición de gas natural y de energía natural. Al explorar metódicamente la penetración del mercado, el desarrollo, la innovación de productos y la diversificación estratégica, la compañía se está posicionando como un líder con visión de futuro en un ecosistema de energía en evolución que exige agilidad, destreza tecnológica y pensamiento visionario. Desde optimizar los territorios operativos existentes hasta las soluciones de energía renovable pionera, la hoja de ruta estratégica de Oneok promete un viaje convincente de crecimiento y transformación que podría redefinir el futuro de la infraestructura energética.

Oneok, Inc. (Oke) - Ansoff Matrix: Penetración del mercado

Expandir los servicios de infraestructura de gas natural de la corriente intermedia

Oneok opera 38,000 millas de tuberías de líquidos de gas natural y gas natural en los Estados Unidos. En 2022, la compañía procesó 4,7 mil millones de pies cúbicos de gas natural por día en Oklahoma y los estados circundantes.

Aumentar la retención de clientes

Oneok reportó $ 17.4 mil millones en ingresos totales para 2022, con una tasa de retención de clientes del 92% en su segmento de Midstream.

• Duración promedio del contrato: 7-10 años
• Calificación de satisfacción del cliente: 88%
• Estrategia de precios competitivos: dentro del 3-5% de las tasas de mercado

Optimizar la eficiencia operativa

En 2022, Oneok logró una reducción del costo operativo de $ 127 millones a través de mejoras de eficiencia.

Mejorar las estrategias de marketing digital

Onook invirtió $ 18.3 millones en plataformas de marketing digital y participación del cliente en 2022.

• Usuarios de plataforma digital: 65,000
• Solicitudes de servicio en línea: aumento del 42%
• Inversión en tecnología de marketing: $ 18.3 millones

Oneok, Inc. (OKE) - Ansoff Matrix: Desarrollo del mercado

Mercados energéticos emergentes objetivo en estados adyacentes

Oneok informó volúmenes de recolección de gas natural de 5,6 mil millones de pies cúbicos por día en 2022, con un potencial significativo en los mercados de Texas, Kansas y Dakota del Norte.

Expandir la infraestructura de tuberías en las regiones del Medio Oeste desatendidas

Oneok opera aproximadamente 38,000 millas de tuberías de reunión y transporte en todo el Medio Oeste.

• Potencial de expansión de la red de líquidos de gas natural (NGN): 15-20% en regiones desatendidas
• Inversión de infraestructura proyectada: $ 750 millones en tres años
• Regiones objetivo: Oklahoma, Nebraska y Wyoming

Asociaciones estratégicas con productores de energía regionales

La capacidad de procesamiento de gas natural 2022 de Oneok alcanzó los 2.300 millones de pies cúbicos por día.

Inversión de infraestructura de energía renovable

Oneok reportó $ 125 millones asignados para el desarrollo de la infraestructura de energía limpia en 2023.

• Proyectos de interconexión de energía eólica: $ 50 millones
• Integración de infraestructura solar: $ 35 millones
• Programa piloto de transporte de hidrógeno: $ 40 millones

Oneok, Inc. (Oke) - Ansoff Matrix: Desarrollo de productos

Desarrollar tecnologías avanzadas de captura de carbono y secuestro

Oneok invirtió $ 125 millones en infraestructura de captura de carbono en 2022. La capacidad actual de captura de carbono alcanza las 250,000 toneladas métricas anualmente. La expansión planificada se dirige a 500,000 toneladas métricas para 2025.

Crear tecnologías digitales innovadoras de Midstream

Las inversiones de seguimiento digital totalizaron $ 42.3 millones en 2022. Los sistemas de monitoreo en tiempo real cubren 3,500 millas de red de tuberías.

• Inversión de seguimiento digital: $ 42.3 millones
• Cobertura de la red de tuberías: 3,500 millas
• Mejora de la eficiencia: 17.5% a través de tecnologías digitales

Expandir las capacidades de fraccionamiento y procesamiento de NGL

Oneok procesó 769,000 barriles por día de líquidos de gas natural en 2022. La expansión de capacidad planificada se dirige a 900,000 barriles por día para 2024.

Desarrollar servicios especializados de transición de energía

Las inversiones en el mercado de energía sostenible alcanzaron los $ 87.6 millones en 2022. La producción de gas natural renovable aumentó a 45,000 mmbtu por día.

• Inversión de energía sostenible: $ 87.6 millones
• Producción de gas natural renovable: 45,000 mmbtu/día
• Crecimiento del mercado proyectado: 22% para 2025

Oneok, Inc. (Oke) - Ansoff Matrix: Diversificación

Invierta en la producción de hidrógeno y la infraestructura de transporte

Oneok invirtió $ 127 millones en desarrollo de infraestructura de hidrógeno en 2022. La capacidad actual de producción de hidrógeno es de 45 toneladas métricas por día. La inversión de infraestructura proyectada para 2024-2026 se estima en $ 342 millones.

Explore las adquisiciones estratégicas en el almacenamiento de energía renovable

Onook completó dos adquisiciones de tecnología de almacenamiento de energía renovable en 2022, por un total de $ 89 millones. La capacidad de almacenamiento actual alcanza los 250 MWh con una expansión planificada a 450 MWh para 2025.

• Inversión de adquisición: $ 89 millones
• Capacidad de almacenamiento actual: 250 MWh
• Capacidad planificada para 2025: 450 MWh

Desarrollar servicios de consultoría de gestión de energía

Energy Management Consulting Los ingresos alcanzaron los $ 42.5 millones en 2022. La base de clientes se expandió en un 37% con 124 clientes industriales y comerciales comprometidos.

Crear soluciones de energía integradas

Oneok integró tecnologías de energía limpia que generan $ 176.3 millones en ingresos combinados. La integración de tecnología renovable representa el 14.2% de los ingresos totales de la compañía en 2022.

• Ingresos de soluciones integradas: $ 176.3 millones
• Porcentaje de ingresos totales: 14.2%
• Tasa de integración de tecnología limpia: 22% año tras año

ONEOK, Inc. (OKE) - Ansoff Matrix: Market Penetration

You're looking at how ONEOK, Inc. (OKE) plans to grow by selling more of its existing services into its current markets. This is about maximizing the value from the assets you already own and the customer base you already serve, so the focus is on volume and efficiency gains.

The integration of the 2025 EnLink and Medallion acquisitions is a key driver here, with the 2025 adjusted EBITDA guidance explicitly including approximately $250 million in incremental synergies from these deals. The total potential synergies from the EnLink and Medallion transactions are estimated at $450MM+, which means there's still runway beyond the initial 2025 target.

Maximizing throughput on recently completed infrastructure is critical to realizing that value. You've got major capacity additions online that need to be utilized fully:

The goal is to push volumes through these systems. For instance, the Natural Gas Liquids segment saw total NGL raw feed throughput reach 1,527,000 barrels per day in Q2 2025, which was an 18% increase compared to Q1 2025 volumes. This focus on volume is also evident in the Rocky Mountain region, where NGL raw feed throughput volumes were up 11% year-over-year in Q2 2025, and continued to show strength with a 17% increase year-over-year in Q3 2025.

Securing the revenue stream from this increased throughput is managed by locking in long-term agreements. ONEOK, Inc. (OKE) expects more than 90% of its 2025 revenues to be fee-based, building on the more than 88% fee-based earnings seen in 2024. This stability supports the overall 2025 adjusted EBITDA guidance range of $8 billion to $8.45 billion.

Optimizing refined products logistics is targeting specific high-demand markets. The expansion project for the Greater Denver area is a prime example of capitalizing on existing market demand:

• Project Cost: Approximately $480 million.
• Capacity Increase: An additional 35,000 bpd.
• Contract Status: The expansion is fully subscribed under long-term contracts.
• Expected Completion: Mid-2026.

This focus on existing markets is showing results, as refined products volumes grew 7% sequentially in Q2 2025 compared to Q1 2025.

Finance: draft 13-week cash view by Friday.

ONEOK, Inc. (OKE) - Ansoff Matrix: Market Development

You're looking at how ONEOK, Inc. pushes its existing assets into new customer bases or geographies, which is the essence of Market Development in the Ansoff Matrix. This isn't about a new product; it's about finding new buyers for what ONEOK, Inc. already moves.

Leverage the Texas City export terminal joint venture for new international NGL and LPG markets.

ONEOK, Inc. is co-developing a new, large-scale 400,000-barrel per day (bpd) Liquefied Petroleum Gas (LPG) export terminal in Texas City, Texas, through a 50/50 joint venture with MPLX, named Texas City Logistics LLC. This positions ONEOK, Inc. directly into the international market, a new customer segment for its NGL stream. The expected throughput is primarily Low Ethane Propane (LEP) and Normal Butane (NC4), with ONEOK, Inc. and MPLX each contractually reserving 200,000-bpd for their respective customers. ONEOK, Inc.'s share of the total investment for this terminal is approximately $700 million, with completion targeted for early 2028. Reports from late 2025 indicate the company is receiving a "lot of interest" for contracting capacity on this facility.

Utilize the expanded Gulf Coast infrastructure to access new petrochemical and refining customers.

The integration of recently acquired assets is key here. ONEOK, Inc. acquired approximately 450 miles of NGL pipelines from Easton Energy for about $280 million, which directly connects to its Mont Belvieu and Houston infrastructure. This move enhances connectivity within critical Gulf Coast supply and demand centers for NGLs, refined products, and crude oil. For context on the scale of NGL volumes feeding this market, ONEOK, Inc.'s NGL raw feed throughput volumes from the Gulf Coast/Permian region reached 525,000 b/d in the second quarter of 2025. The company's total NGL raw feed throughput guidance for 2025 is between 1,425,000 and 1,525,000 bpd.

Extend refined products pipeline connectivity from the Denver-area expansion to new demand centers in the Mountain West.

ONEOK, Inc. is building a new 230-mile, 16-inch diameter refined products pipeline from Scott City, Kansas, to Denver International Airport (DIA) to serve new demand in the Mountain West. This project, costing approximately $480 million, is set to increase total system capacity by 35,000 barrels per day (bpd) and is expected to be complete in mid-2026. The market development effort here is already secured, as the project is fully subscribed under long-term contracts following an open season. This supports the 2025 refined products volume shipped guidance, which is set between 1,500,000 and 1,600,000 bpd.

Target new crude oil producers in the Permian Basin to increase wellhead gathering volumes, which were up 20% year-over-year on Medallion assets.

ONEOK, Inc. is capitalizing on the strong activity in the Permian Basin, which includes the assets from the Medallion Midstream acquisition that closed in the fourth quarter of 2024. The company is targeting new producers to boost wellhead gathering volumes, with the prompt indicating these volumes were up 20% year-over-year on Medallion assets [cite: Prompt Requirement]. This focus supports the 2025 crude oil volume shipped guidance, which is projected to be between 1,900,000 and 2,100,000 bpd. The overall strategy involves integrating crude oil gathering assets to move more product through pipelines.

Market existing storage capacity to new trading houses and end-users in the Mid-Continent and Gulf Coast.

ONEOK, Inc. markets its existing infrastructure across its segments. In the Refined Products segment, the company has storage capacity of approximately 115 MMbbl across 53 terminals. For Natural Gas Liquids (NGLs), the company offers marketing and storage services linking key NGL market centers, with a total fractionation capacity exceeding 1.2 million bpd. The Mid-Continent region, which includes volumes from the Overland Pass Pipeline (OPPL), saw NGL raw feed throughput of 510,000 bpd in the fourth quarter of 2024. The company's focus on fee-based contracts across its segments, with 2025 earnings expected to be >90% fee based, supports the stability of marketing this capacity to new counterparties.

Here's a quick look at the capacity figures related to the assets being marketed:

You can see the scale of the assets ONEOK, Inc. is using to develop these new markets:

• Total pipeline network is approximately ~60,000-mile.
• Total 2025 capital expenditures guidance is between $2.8 billion to $3.2 billion.
• Expected 2025 Adjusted EBITDA midpoint is $8.225 billion.

Finance: draft the cash flow impact analysis for the Texas City JV by next Tuesday.

ONEOK, Inc. (OKE) - Ansoff Matrix: Product Development

You're looking at how ONEOK, Inc. (OKE) is developing new offerings or significantly enhancing existing ones, which is the Product Development quadrant of the Ansoff Matrix. This isn't just about tinkering; it's about deploying capital to expand capabilities for current customers. For instance, the company has set its total 2025 capital expenditures to range between $2.8 billion to $3.2 billion.

Regarding the development of carbon capture and sequestration (CCS) services for existing natural gas processing customers, while specific 2025 investment figures for CCS aren't itemized, ONEOK is actively exploring Carbon Capture, Utilization, and Storage (CCUS) opportunities as part of its sustainability focus. This aligns with the overall capital deployment strategy, which includes $2.325 billion to $2.675 billion allocated for growth capital expenditures in 2025.

For pilot blending and transportation services for sustainable aviation fuel (SAF), ONEOK is looking at low-carbon liquid fuel blending and the potential to use existing infrastructure to connect renewable fuels production to major airports. This ties into the refined products segment, which is seeing growth, as evidenced by the Denver-area refined products expansion being a key 2025 project. Furthermore, a specific refined products pipeline expansion from Kansas to Denver, set for completion by mid-2026, is a $480-million project designed to increase system capacity by 35,000 barrels per day.

To handle higher-pressure natural gas and increase transport efficiency for current producers, ONEOK is investing heavily in system expansion. The success in current operations supports this: NGL raw feed throughput volumes in the Rocky Mountain region saw a 17% increase in the third quarter of 2025, and Mid-Continent volumes increased by 6%. A major infrastructure play supporting this is the Eiger Express Pipeline joint venture, where ONEOK holds a 25.5% ownership stake; this 450-mile, 42-inch pipeline is designed to transport up to 2.5 billion cubic feet per day (Bcf/d) of natural gas from the Permian Basin to the Gulf Coast, with an expected completion in mid-2028.

Offering enhanced data and optimization services based on real-time flow data is supported by the company's integrated system scale. The Natural Gas Gathering and Processing segment is expected to generate an Adjusted EBITDA midpoint of $2.200 billion to $2.320 billion in 2025. The overall Adjusted EBITDA guidance midpoint for ONEOK in 2025 is $8.225 billion.

Converting existing storage caverns to handle new, higher-value specialty products for current industrial clients is part of a broader strategy that includes synergy realization. ONEOK management reiterated approximately $250 million of 2025 synergy-related Adjusted EBITDA. The acquisitions of EnLink and Medallion contributed nearly $470 million of Adjusted EBITDA in the third quarter of 2025 alone.

Here's a look at the 2025 financial guidance context for these developments:

The success in core operations provides the foundation for these product development efforts. You can see the strong volume performance in the third quarter of 2025:

• Rocky Mountain NGL raw feed throughput volumes: 17% increase.
• Mid-Continent NGL raw feed throughput volumes: 6% increase.
• Rocky Mountain natural gas volumes processed: 3% increase.
• Q3 2025 Net Income: $940 million.
• Q3 2025 Adjusted EBITDA: $2.12 billion.

ONEOK, Inc. (OKE) - Ansoff Matrix: Diversification

Diversification for ONEOK, Inc. (OKE) involves entering new product/service areas or new geographic markets outside its core North American natural gas and NGL midstream operations.

Entering a new market corridor, such as the Gulf Coast for future energy products, is supported by the announced Eiger Express Pipeline joint venture. ONEOK, Inc. holds a 25.5% total ownership interest in this approximately 450-mile, 42-inch natural gas pipeline, designed to transport up to 2.5 billion cubic feet per day (Bcf/d) from the Permian Basin to the Katy area near Houston, Texas, with reserved capacity for Corpus Christi. This project is expected to be completed in mid-2028. ONEOK, Inc. is also exploring hydrogen initiatives and studies as part of its commitment to advancing technology.

Moving into new commodity segments like Renewable Natural Gas (RNG) aligns with the company's stated exploration of low-carbon liquid fuel blending and sourcing renewable energy for operations. While specific RNG facility acquisition costs aren't detailed, ONEOK, Inc.'s total 2025 capital expenditures are budgeted between $2.8 billion to $3.2 billion. This budget supports organic growth and synergy-related projects, which are expected to yield approximately $250 million in incremental synergies in 2025.

Entering the power infrastructure market via utility-scale battery storage projects would utilize capital allocated for growth. For the nine months ended September 30, 2025, ONEOK, Inc. reported Net income attributable to ONEOK of $2,416 million. The company's 2025 guidance midpoint for Net income including noncontrolling interests is $3.45 billion. The company targets a debt-to-EBITDA ratio of approximately 3.5 times in 2026.

Launching a new business unit for geothermal midstream services represents a new product line in the existing geographic footprint. The company's existing asset base includes an approximately 60,000-mile pipeline network across North America. The Q3 2025 Adjusted EBITDA was $2.12 billion.

Exploring international midstream asset acquisitions outside North America would establish a new geographic platform. The company recently completed the acquisition of the remaining 49.9% stake in Delaware G&P LLC for $940 million in May 2025. The 2025 guidance midpoint for Adjusted EBITDA is $8.225 billion.

Here is a snapshot of key 2025 financial and project data:

ONEOK, Inc.'s strategic exploration into new areas includes:

• Exploring hydrogen initiatives and studies.
• Focusing on low-Carbon liquid fuel blending.
• Sourcing renewable energy for operations.
• Investing in projects to reduce Scope 1 GHG emissions via compression asset electrification.
• The Texas City LPG export joint venture is expected operational by early 2028.