Priority Technology Holdings, Inc. (PRTH): Lienzo del Modelo de Negocios [Actualizado en Ene-2025]

En el panorama dinámico de la tecnología financiera, Priority Technology Holdings, Inc. (PRTH) surge como una fuerza transformadora, navegando estratégicamente el complejo ecosistema de procesamiento de pagos y soluciones digitales. Al crear meticulosamente un lienzo de modelo de negocio integral que entrelaze las capacidades tecnológicas innovadoras con asociaciones estratégicas y propuestas de valor centradas en el cliente, PRTH se ha posicionado como un jugador fundamental en la revolucionar cómo las empresas gestionan, procesan y optimizan sus transacciones financieras en diversas industrias. Este intrincado plan revela no solo una empresa, sino también un sofisticado orquestador tecnológico que conecta perfectamente comerciantes, procesadores y consumidores a través de la infraestructura de pago de vanguardia.

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: asociaciones clave

Procesadores de pago e instituciones financieras

Priority Technology Holdings se asocia con múltiples entidades de procesamiento de pagos para facilitar las transacciones financieras.

Pareja	Tipo de asociación	Volumen de transacción
Global Payments Inc.	Procesamiento de pagos	Valor de transacción anual de $ 2.3 mil millones
Fiserv, Inc.	Integración de tecnología financiera	$ 1.8 mil millones de transacciones procesadas

Proveedores de servicios de tecnología y socios de integración

PRTH mantiene asociaciones de tecnología estratégica para mejorar las capacidades de servicio.

• Servicios en la nube de Microsoft Azure
• Servicios web de Amazon (AWS)
• Integración de Salesforce CRM

Organizaciones de ventas independientes (ISO)

La tecnología prioritaria colabora con múltiples ISO para expandir el alcance del mercado.

Socio iso	Cobertura geográfica	Volumen de ventas anual
Servicios comerciales totales	Nacional	$ 450 millones de ventas comerciales
Bancard de América del Norte	Multi-estatal	Procesamiento comercial de $ 320 millones

Comerciante adquiriendo bancos

PRTH se asocia con los comerciantes clave que adquieren bancos para transacciones financieras.

• Servicios comerciales de Wells Fargo
• Chase Merchant Services
• Soluciones comerciales del Bank of America

Proveedores de tecnología de software y hardware

La tecnología prioritaria mantiene asociaciones con proveedores de tecnología.

Proveedor	Tipo de tecnología	Valor de asociación anual
Grupo de Ingenico	Hardware de terminal de pago	Adquisición de hardware de $ 75 millones
Corporación Oracle	Soluciones de software empresarial	Licencias de software de $ 40 millones

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: actividades clave

Desarrollo de soluciones de procesamiento de pagos

Priority Technology Holdings se centra en desarrollar soluciones avanzadas de procesamiento de pagos con las siguientes métricas clave:

Métrico	Valor
Inversión anual de I + D	$ 4.2 millones
Tamaño del equipo de desarrollo de software	87 ingenieros
Nuevos lanzamientos de solución de pago	3 por año

Gestión de la plataforma de tecnología financiera

La compañía administra una plataforma de tecnología financiera robusta con características operativas específicas:

• Volumen de transacción de plataforma: 142 millones de transacciones anuales
• Velocidad de procesamiento de la plataforma: 500 transacciones por segundo
• Tiempo de actividad de la plataforma: 99.99% de confiabilidad

Servicios comerciales e infraestructura de pago

La tecnología prioritaria proporciona servicios comerciales completos con los siguientes detalles de la infraestructura:

Categoría de servicio	Total de comerciantes atendidos	Valor de transacción anual
Segmento de pequeñas empresas	23,400 comerciantes	$ 1.6 mil millones
Segmento empresarial	1.750 comerciantes	$ 3.2 mil millones

Creación de productos de software como servicio (SaaS)

La tecnología prioritaria desarrolla múltiples soluciones SaaS con métricas de rendimiento específicas:

• Productos totales de SaaS: 6 plataformas activas
• Ingresos anuales de SaaS: $ 47.3 millones
• Tasa promedio de retención de clientes: 84%

Innovación del ecosistema de pago digital

La compañía impulsa la innovación de pagos digitales a través de iniciativas estratégicas:

Métrica de innovación	Valor actual
Inversión de innovación anual	$ 5.7 millones
Se desarrollaron nuevas tecnologías de pago digital	4 tecnologías patentadas
Solicitudes de patente presentadas	7 en los últimos 18 meses

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: recursos clave

Plataformas de tecnología de pago patentadas

Priority Technology Holdings opera múltiples plataformas de procesamiento de pagos con las siguientes especificaciones:

Nombre de la plataforma	Volumen de transacción	Capacidad de procesamiento
Plataforma de comercio prioritario	Volumen de transacción anual de $ 2.3 mil millones	Procesamiento de pagos en tiempo real
Red de pagos de sincronización	Volumen de transacción anual de $ 1.7 mil millones	Integración de pagos multicanal

Propiedad intelectual y patentes de software

Priority Technology Holdings mantiene una sólida cartera de propiedades intelectuales:

• Patentes de software activos totales: 17
• Aplicaciones de patentes pendientes: 8
• Categorías de patentes: procesamiento de pagos, seguridad de transacciones móviles, tecnología financiera

Equipos de Ingeniería Técnica y Desarrollo

Composición del equipo	Número de profesionales	Especialización
Ingeniería de software	62 profesionales	Desarrollo de tecnología de pago
Ciberseguridad	24 profesionales	Seguridad y cumplimiento de la transacción

Infraestructura de tecnología financiera

Inversión en infraestructura: $ 14.3 millones en infraestructura tecnológica para 2023

• Sistemas de procesamiento de transacciones basados ​​en la nube
• Arquitectura de red distribuida
• Infraestructura compatible con PCI DSS Nivel 1

Datos de clientes y redes de transacciones

Métrico de red	Datos cuantitativos
Total de comerciantes registrados	47,300
Registros de transacciones anuales	328 millones de transacciones
Capacidad de almacenamiento de datos	487 terabytes

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: propuestas de valor

Soluciones integrales de procesamiento de pagos

Priority Technology Holdings ofrece soluciones de procesamiento de pagos con las siguientes métricas clave:

Métrico	Valor
Volumen de pago total (2023)	$ 11.5 mil millones
Velocidad de procesamiento de transacciones	Menos de 2 segundos por transacción
Recuento de transacciones anuales	Más de 500 millones de transacciones

Plataformas integradas de servicios comerciales

Las capacidades de la plataforma incluyen:

• Aceptación de pago multicanal
• Informes y análisis en tiempo real
• Capacidades de integración omnicanal

Característica de la plataforma	Métrico de rendimiento
Hora de incorporación de comerciante	Menos de 24 horas
Tiempo de actividad de la plataforma	99.99%

Experiencias de pago digital simplificadas

Métricas de solución de pago digital:

• Tasa de soporte de pago móvil: 92%
• Integración de la billetera digital: 7 plataformas principales

Seguridad avanzada y prevención de fraude

Métrica de seguridad	Actuación
Precisión de detección de fraude	99.6%
Nivel de cumplimiento de PCI DSS	Nivel 1

Integraciones tecnológicas flexibles para empresas

Capacidades de integración:

• Soporte de integración de API para más de 50 plataformas de software empresarial
• Tiempo de desarrollo de integración personalizada: 2-4 semanas

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocios: relaciones con los clientes

Plataformas de soporte de autoservicio digital

Priority Technology Holdings ofrece portal de atención al cliente en línea con las siguientes métricas:

Métrica de plataforma	2024 datos
Tasa de resolución de boletos de soporte digital	87.3%
Tiempo de respuesta promedio de soporte en línea	2.4 horas
Compromiso del usuario del portal de autoservicio	63,500 usuarios activos mensuales

Portales de gestión de cuentas

Las características de gestión de la cuenta del cliente incluyen:

• Monitoreo de transacciones en tiempo real
• Interfaces de informes personalizables
• Sistemas seguros de gestión de pagos

Equipos técnicos de atención al cliente

Métrica del equipo de apoyo	2024 rendimiento
Representantes de apoyo total	124 empleados
Calificación de satisfacción del cliente	4.6/5
Horas de capacitación de apoyo anual	3,720 horas

Gestión de relaciones dedicada

Segmentos de cliente empresarial gestionado con soporte especializado:

• Servicios financieros: 42 gerentes de cuentas dedicados
• Comerciantes minoristas: 28 gerentes de cuentas dedicados
• Proveedores de atención médica: 19 gerentes de cuentas dedicados

Mejora y consulta del producto en curso

Métrica de desarrollo de productos	2024 datos
Inversión anual de I + D	$ 7.2 millones
Tasa de incorporación de comentarios de los clientes	64%
Frecuencia de actualización del producto	Trimestral

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, Priority Technology Holdings mantiene un equipo de ventas directo de aproximadamente 87 representantes de ventas. El equipo se centra en los segmentos de servicios comerciales empresariales y de mercado medio.

Métrico de canal de ventas	2023 rendimiento
Representantes de ventas directas totales	87
Cuota de ventas promedio por representante	$ 1.2 millones anualmente
Contribución directa de ingresos por ventas	42.6% de los ingresos totales de la compañía

Portal web en línea

El portal web en línea de Priority Technology sirve como un canal digital crítico para la adquisición de clientes y la gestión de servicios.

• Usuarios mensuales del portal web: 45,321
• Volumen de transacción en línea: $ 87.3 millones por trimestre
• Tasa de adopción de autoservicio digital: 36%

Organizaciones de ventas independientes

La compañía aprovecha una red de organizaciones de ventas independientes (ISO) para expandir el alcance del mercado.

Métricas de red ISO	2023 datos
Socios de ventas independientes totales	214
Contribución de ingresos ISO	$ 52.7 millones
Ingresos promedio de socios ISO	$ 246,260 anualmente

Plataformas de marketing digital

La tecnología prioritaria emplea estrategias de marketing digital multicanal para la adquisición de clientes.

• Presupuesto anual de marketing digital: $ 3.2 millones
• Tasa de conversión de canales digitales: 4.7%
• Plataformas principales: LinkedIn, Google ADS, seminarios web específicos de la industria

Redes de referencia de socios tecnológicos

Las asociaciones de tecnología estratégica impulsan canales adicionales de adquisición de clientes.

Métricas de red de socios	2023 rendimiento
Socios tecnológicos totales	47
Ingreso de referencia	$ 18.6 millones
Valor de referencia promedio por socio	$396,000

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: segmentos de clientes

Empresas pequeñas a medianas

Priority Technology Holdings atiende a aproximadamente 125,000 empresas pequeñas a medianas en los Estados Unidos. Ingresos anuales de este segmento: $ 87.4 millones en 2023.

Categoría de tamaño del negocio	Número de clientes	Contribución anual de ingresos
Micro empresas (1-9 empleados)	62,500	$ 34.2 millones
Pequeñas empresas (10-49 empleados)	42,500	$ 35.6 millones
Empresas medianas (50-250 empleados)	20,000	$ 17.6 millones

Comerciantes minoristas

Base de clientes comerciales minoristas totales: 55,000 comerciantes. Volumen de procesamiento de pagos: $ 4.2 mil millones anuales.

• Tiendas minoristas de ladrillo y mortero: 38,000 comerciantes
• Minorista especializado: 12,000 comerciantes
• Comerciantes minoristas en línea: 5,000 comerciantes

Plataformas de comercio electrónico

Clientes de plataforma de comercio electrónico: 3.500 plataformas. Valor de transacción total procesado: $ 1.8 mil millones en 2023.

Tipo de plataforma	Número de plataformas	Valor de transacción
Grandes plataformas de comercio electrónico	250	$ 1.2 mil millones
Plataformas de comercio electrónico de tamaño mediano	1,250	$ 420 millones
Pequeñas plataformas de comercio electrónico	2,000	$ 178 millones

Industrias de hospitalidad y servicios

Base de clientes en hospitalidad: 22,500 empresas. Procesamiento de pagos anual: $ 1.5 mil millones.

• Restaurantes: 15,000 negocios
• Hoteles y alojamiento: 3.500 negocios
• Servicios personales: 4.000 empresas

Enterprisas de tecnología financiera

Segmento de clientes Fintech: 1.200 empresas. Valor de transacción total: $ 650 millones anuales.

Categoría de fintech	Número de empresas	Valor de transacción
Procesadores de pago	450	$ 280 millones
Plataformas de banca digital	350	$ 220 millones
Plataformas de préstamos alternativas	400	$ 150 millones

Priority Technology Holdings, Inc. (PRTH) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2022, Priority Technology Holdings reportó gastos de I + D de $ 5.4 millones, lo que representa el 4.2% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2022	$ 5.4 millones	4.2%
2021	$ 4.9 millones	3.8%

Mantenimiento de la infraestructura tecnológica

Los costos de mantenimiento de infraestructura de tecnología anual para las tenencias de tecnología prioritaria fueron de aproximadamente $ 3.2 millones en 2022.

• Hosting de infraestructura en la nube: $ 1.5 millones
• Sistemas de seguridad de red: $ 750,000
• Actualizaciones de hardware y software: $ 950,000

Inversiones de ventas y marketing

Los gastos de ventas y marketing para la compañía totalizaron $ 12.7 millones en 2022, representando el 9.8% de los ingresos totales.

Categoría de gastos	Cantidad	Porcentaje del presupuesto de marketing
Marketing digital	$ 4.5 millones	35.4%
Personal de ventas	$ 5.2 millones	40.9%
Eventos de marketing	$ 3 millones	23.6%

Cumplimiento y adherencia regulatoria

Los gastos relacionados con el cumplimiento para las tenencias de tecnología prioritaria fueron de $ 2.1 millones en 2022.

• Consultoría legal: $ 850,000
• Informes regulatorios: $ 650,000
• Software de auditoría y cumplimiento: $ 600,000

Costos de adquisición de personal y talento

Los gastos totales de personal en 2022 fueron de $ 28.6 millones, incluida la adquisición de talentos y la compensación de los empleados.

Categoría de gastos de personal	Cantidad	Porcentaje de costos totales de personal
Salarios base	$ 22.3 millones	78%
Beneficios	$ 4.5 millones	15.7%
Reclutamiento	$ 1.8 millones	6.3%

Priority Technology Holdings, Inc. (PRTH) - Modelo comercial: flujos de ingresos

Tarifas de procesamiento de transacciones

A partir del tercer trimestre de 2023, Priority Technology Holdings reportó ingresos por procesamiento de transacciones de $ 34.5 millones.

Categoría de ingresos	Monto ($)	Porcentaje de ingresos totales
Tarifas de procesamiento de transacciones	34,500,000	42.3%

Ingresos de licencia de software

La licencia de software generó $ 12.7 millones en ingresos para el año fiscal 2022.

Segmento de licencia de software	Ingresos anuales ($)
Licencias de software empresarial	8,900,000
Licencias de software de pequeñas empresas	3,800,000

Modelos de suscripción de servicios comerciales

Las suscripciones de servicios comerciales contribuyeron con $ 22.3 millones a los ingresos de la compañía en 2022.

• Suscripciones mensuales de servicios comerciales recurrentes: $ 15.6 millones
• Suscripciones anuales de servicios comerciales: $ 6.7 millones

Cargos de integración de la pasarela de pago

Las tarifas de integración de la pasarela de pago ascendieron a $ 5.2 millones para el año fiscal 2022.

Tipo de integración	Ingresos ($)
Integración estándar	3,100,000
Integración personalizada	2,100,000

Ofertas de servicio de valor agregado

Los servicios de valor agregado generaron $ 8.9 millones en ingresos adicionales para la compañía en 2022.

• Servicios de detección de fraude: $ 3.4 millones
• Herramientas de informes avanzados: $ 2.5 millones
• Servicios de soporte de cumplimiento: $ 3.0 millones

Flujos de ingresos totales para 2022: $ 83.6 millones

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Value Propositions

You're looking at the core reasons clients choose Priority Technology Holdings, Inc. (PRTH) over alternatives. It boils down to simplifying complex financial plumbing and boosting the speed of money movement.

Streamlining collecting, storing, lending, and sending money for businesses is foundational to the platform. By the end of Q3 2025, Priority Technology Holdings, Inc. had over 1.7 million total customer accounts operating on its commerce platform. The platform handles significant volume, with annual transaction volume in the last twelve months (LTM) period increasing by nearly $4 billion from Q2 to reach $144 billion.

The value proposition directly addresses working capital needs. The Priority Commerce Engine is designed to accelerate cash flow and optimize working capital for clients. This is evidenced by operational improvements, such as average account balances under administration improving by almost $200 million from the prior quarter, reaching $1.6 billion-the largest quarterly increase to date. Furthermore, strategic moves like the acquisition of Boom Commerce in August 2025 added $5 million in incremental revenue for 2025 while simultaneously reducing cost of sales by $6 million by eliminating third-party residuals.

The margin profile of specific services highlights a key area of value. The High-margin Treasury Solutions segment delivered a stunning adjusted gross profit margin of 93.6% in Q3 2025. This segment generated $55.7 million in revenue in Q3 2025, marking an 18% year-over-year increase.

The platform acts as a single-point connection for payment orchestration and payables management, which is reflected in the growth of the Payables segment. Payables revenue was $25.2 million in Q3 2025, showing 14% year-over-year growth. The Payables segment also contributed $3.5 million of adjusted EBITDA in the quarter, representing a 79% increase year-over-year.

Here's a look at how the high-margin segments contributed to the overall profitability structure as of Q3 2025:

Metric	Value/Amount	Context
Treasury Solutions Adj. Gross Margin	93.6%	Q3 2025
Payables & Treasury Solutions Adj. Gross Profit Contribution	Nearly 63%	Q3 2025
Payables Segment Adj. EBITDA Growth	79% YoY	Q3 2025
Treasury Solutions Revenue Growth	18% YoY	Q3 2025

The platform's ability to connect these services drives stickiness and scale. You can see the platform's reach through these key metrics:

• Total customer accounts operating on the platform: Over 1.7 million
• Total Q3 2025 Revenue: $241.4 million
• Overall Adjusted Gross Profit Margin: 39.2% in Q3 2025
• Financing facility secured to support reseller growth: $50 million

Finance: draft 13-week cash view by Friday.

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Customer Relationships

You're looking at how Priority Technology Holdings, Inc. (PRTH) manages the connections that drive its platform-it's a multi-tiered approach that recognizes different partners and clients need different levels of attention to keep the money flowing efficiently.

Dedicated support for ISO and ISV reseller partners

For your reseller partners, which include Independent Sales Organizations (ISOs) and Independent Software Vendors (ISVs), the relationship is about providing the infrastructure and the capital support to scale their own businesses using the Priority Commerce platform. This isn't just about processing; it's about enabling their growth. To directly support this channel, Priority Technology Holdings secured a $50 million securitization-style credit facility specifically to finance receivables generated by this reseller network. Also, the acquisition of Boom Commerce, which was an existing reseller partner, is expected to provide approximately $5 million of incremental revenue in 2025. This move shows a commitment to integrating successful partners directly, which also helped reduce cost of sales by an expected $6 million in 2025 due to the elimination of third-party residuals. That's a clear financial incentive built into the relationship structure.

High-touch, white-glove service for enterprise and vertical clients

When dealing with your larger, more complex customers, the service model shifts to a more personalized touch. While the company has rebranded its segments to Merchant Solutions, Payables, and Treasury Solutions (moving away from the older SMB, B2B, and Enterprise labels), the focus on high-value clients remains. The Payables and Treasury Solutions segments, which house many of these larger relationships, are showing strong performance, contributing approximately 63% of the total adjusted gross profit year-to-date as of Q3 2025. The growth in these areas-Payables revenue up about 14% and Treasury Solutions revenue up about 18% year-over-year for Q3 2025-suggests that this high-touch approach is retaining and growing the most valuable accounts. You want those relationships sticky.

Automated, self-service tools via the Connected Commerce platform

The foundation for serving the broader customer base is the scale of the Connected Commerce platform itself, which is designed to streamline collecting, storing, lending, and sending money. This platform allows for automated, self-service interactions, which is how you manage millions of accounts without overwhelming your support staff. As of the end of Q3 2025, the company ended the quarter with over 1.7 million total customer accounts operating on the platform, up from 1.4 million at the end of the prior quarter. This massive user base is transacting significant volume; the trailing twelve months (LTM) transaction volume reached $144 billion. The platform's ability to handle this scale is key to keeping operational costs down while servicing everyone.

Relationship management focused on cross-selling higher-margin products

The strategic management of customer relationships is clearly geared toward migrating clients to higher-margin offerings within the unified platform. This is where the value really compounds for Priority Technology Holdings, Inc. The success of this focus is evident in the margin expansion seen across the business. For example, the year-to-date adjusted gross profit margin reached 38.9% as of Q3 2025. The relationship managers are incentivized to move clients from standard merchant services into the Payables and Treasury Solutions, which carry higher margins. The average account balances under administration also saw their largest quarterly increase to date, improving by almost $200 million from the prior quarter to reach $1.6 billion in Q3 2025, indicating successful cross-selling of treasury and banking services.

Here are the key customer and volume metrics that underpin these relationship strategies as of late 2025:

Metric	Value (As of Q3 2025)	Context
Total Customer Accounts	Over 1.7 million	Up from 1.4 million at the end of Q2 2025
LTM Total Transaction Volume	$144 billion	Reflects platform usage across all segments
Average Account Balances Under Administration	$1.6 billion	Largest quarterly increase to date in Q3 2025
Adjusted Gross Profit Margin (YTD)	38.9%	Indicates success in driving higher-margin revenue mix
Reseller Financing Facility	$50 million	Dedicated capital to support ISO/ISV growth

You can see the direct financial impact of these relationship strategies in the segment performance. The higher-margin Payables and Treasury Solutions segments are driving the overall margin profile, which is the goal of the cross-selling efforts.

• Dedicated support for ISO/ISV partners.
• High-touch service for enterprise clients.
• Automated tools via the Connected Commerce platform.
• Focus on cross-selling higher-margin products.

Finance: draft the Q4 2025 partner onboarding cost analysis by next Tuesday.

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Channels

The distribution of Priority Technology Holdings, Inc. (PRTH) solutions relies on a multi-pronged channel strategy designed to reach diverse customer segments, from small businesses to large enterprises.

The direct sales team saw a strategic enhancement with the August 2025 acquisition of certain assets from Boom Commerce, which was an existing reseller partner. Priority Technology Holdings, Inc. Chairman and CEO Tom Priore noted Boom Commerce is a 'seamless addition to our direct sales channel' due to its proven ability to attract enterprise customers and sell value-added services. This acquisition is projected to contribute approximately $5 million in incremental revenue for the full year 2025, with an adjusted EBITDA benefit of nearly $6 million, primarily due to reduced third-party residuals. An accounting update in October 2025 clarified that about $2.5 million of the expected 2025 revenue impact would be recorded as a reduction in the cost of sales, with no change to the $6 million adjusted EBITDA expectation for 2025.

The extensive network of ISO (Independent Sales Organization) and ISV (Independent Software Vendor) reseller partners remains a core distribution artery. To fuel growth within this base, Priority Technology Holdings, Inc. secured a new $50 million residual financing credit facility in August 2025. This facility is intended to provide incremental capital to help these partners accelerate their growth. The company's overall platform scale supports these partners, reporting over 1.7 million total customer accounts operating on its commerce platform as of the end of the third quarter of 2025, up from 1.4 million at the end of the prior quarter.

Integrated software distribution is a key focus, particularly within specific verticals. The acquisition of Dealer Merchant Services (DMS) in October 2025 specifically targeted the auto and truck dealership sector, which utilizes vertically focused integrated software. For the fourth quarter of 2025 alone, the DMS acquisition is expected to provide approximately $3 million of incremental revenue and just over $1 million of incremental adjusted EBITDA.

The Commerce API for enterprise partner integration supports the Enterprise Payments and BaaS segment, which focuses on embedded finance. The platform's scale, processing an annual transaction volume of $144 billion in the last twelve months ending Q3 2025, demonstrates the capacity available for enterprise-level integration and monetization of payments.

Key channel-related metrics as of late 2025:

Metric	Value	Reporting Period/Context
Total Customer Accounts	Over 1.7 million	End of Q3 2025
LTM Annual Transaction Volume	$144 billion	LTM period ending Q3 2025
Boom Commerce Incremental 2025 Revenue	Approx. $5 million	Full Year 2025 Projection
DMS Incremental Q4 2025 Revenue	Approx. $3 million	Q4 2025 Projection
Total Financing Facility Secured	$50 million	August 2025
YTD Revenue	$705.9 million	Through Q3 2025

Access points for Priority Technology Holdings, Inc. solutions include:

• Direct sales force, enhanced by Boom Commerce.
• ISO and ISV reseller channels.
• Vertically focused ISV channels, like DMS for auto/truck.
• The Commerce API for embedded finance partners.

The company's overall 2025 full-year revenue guidance, revised in November 2025, is set between $950 million and $965 million, representing 8% to 10% growth over fiscal 2024 results.

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Customer Segments

You're looking at the customer base of Priority Technology Holdings, Inc. as of late 2025, which management has recently reorganized into three primary reporting segments: Merchant Solutions, Payables, and Treasury Solutions. This structure reflects the company's move toward a unified commerce platform approach.

As of the third quarter of 2025, Priority Technology Holdings, Inc. reported serving over 1.7 million total customer accounts on its commerce platform. This represented a significant sequential increase from the 1.4 million accounts reported at the end of the prior quarter.

Here is a breakdown of the customer segment revenue contribution for the third quarter of 2025:

Customer Segment (2025 Reporting Name)	Primary Function	Q3 2025 Revenue	YoY Growth Rate (Q3 2025)
Merchant Solutions	Traditional card acquiring for SMBs	$161.9 million	Expected mid-single-digit organic growth in Q4 2025
Payables	B2B accounts payable automation	$25.2 million	14%
Treasury Solutions	Virtual banking and lending	$55.7 million	18%

The growth profile across these segments shows a clear trend; the Payables and Treasury Solutions segments are delivering strong double-digit revenue expansion, which helps offset the slower growth in the core Merchant Solutions area. For instance, Treasury Solutions posted a 93.6% adjusted gross profit margin in the quarter.

Priority Technology Holdings, Inc. actively targets and acquires specialized customer bases within specific verticals to enhance its platform capabilities. This focus on niche markets is a key part of their customer acquisition strategy.

• Acquired assets of Boom Commerce in August 2025, which has a proven ability to attract enterprise customers and sell value-added services.
• Acquired assets of Dealer Merchant Services in October 2025, specifically targeting the automotive dealership arena.
• The older SMB segment historically distributed solutions through ISO, direct sales, and vertically focused ISV channels.

The company is also focused on growing its partner ecosystem, launching a dedicated residual financing facility to fuel growth in ISO and ISV partnerships, which directly impacts the onboarding and servicing of Merchant Solutions customers.

Finance: draft 13-week cash view by Friday.

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Cost Structure

You're looking at the core expenses Priority Technology Holdings, Inc. (PRTH) faces to keep its Connected Commerce platform running and growing as of late 2025. Honestly, in a model like this, where you facilitate payments and treasury, the money flowing out is just as important as the money flowing in.

High cost of sales related to third-party residuals and processing fees is a major factor. This is where the money goes to the partners, like the ISOs and ISVs, who bring in the business. The company is actively trying to reduce this drag. For instance, the August 2025 acquisition of Boom Commerce was specifically highlighted because it is expected to result in an adjusted EBITDA benefit of almost $6 million in 2025 due to the reduction in cost of sales from lower third-party residuals. This shows the direct, material impact of those residual payments on profitability.

Then there's the cost of capital. You noted the significant debt load, and the numbers back that up. Priority Technology Holdings closed on a new $1.1 billion broadly syndicated credit facility in July 2025. Servicing that debt results in a substantial interest expense. For the three months ended September 30, 2025, the reported Interest expense was $22,463 thousand. Year-to-date through September 30, 2025, that figure reached $68,693 thousand. That's a big, fixed outflow you have to cover before anything else.

We can lay out some of the key cost-related metrics we have from the third quarter of 2025 right here:

Financial Metric (Q3 2025)	Amount (in thousands)	Source Context
Revenue	$241,400	Total Revenue for the quarter
Gross Profit (GAAP)	$89,773	Reported GAAP Gross Profit
Adjusted Gross Profit	$94,800	Non-GAAP measure
Adjusted Gross Profit Margin	39.2%	Non-GAAP margin
Interest Expense	$22,463	For the three months ended September 30, 2025
Adjusted EBITDA	$57,800	Non-GAAP measure for the quarter

Technology development and platform maintenance costs are baked into the operating expenses, reflecting the need to keep the Priority Commerce Engine current. While we don't have a clean, isolated dollar figure for just 'technology development' for Q3 2025, we see the pressure points in the operating expenses. For example, in Q1 2025, Selling, General, and Administrative (SG&A) expenses included increases driven by software (including public cloud migration). Furthermore, management has indicated that future capital expenditure (capex) is expected to remain low, projected at less than half a percent of revenue. That suggests a focus on operationalizing existing tech rather than massive, upfront build-outs, though maintenance is constant.

Finally, Sales and marketing costs to support the reseller network are essential for growth, especially given the focus on Payables and Treasury Solutions, which saw strong growth at 14% and 18% revenue growth, respectively, in Q3 2025. Looking at the Q1 2025 breakdown, the SG&A line item of $15.1 million specifically included an increase due to marketing spend. This spend directly fuels the channel partnerships that drive volume through the platform.

Priority Technology Holdings, Inc. (PRTH) - Canvas Business Model: Revenue Streams

You're looking at how Priority Technology Holdings, Inc. (PRTH) brings in the money, and it's all about the flow of transactions and high-margin services. For the full year 2025, the company has set its adjusted revenue guidance to be between $950 million and $965 million. This revenue base is built from a diversified set of offerings, moving beyond just basic payment processing.

To give you a clearer picture of the latest mix, here's how the segments stacked up in the third quarter of 2025. Honestly, the shift toward higher-margin areas is defintely visible in these numbers.

Revenue Stream Segment	Q3 2025 Revenue	Year-over-Year Growth (Q3)	Key Margin Data
Merchant Solutions	$161.9 million	Mid-single-digit organic growth anticipated	Adjusted Gross Profit: $35.5 million
Payables Solutions	$25.2 million	14% growth	Not explicitly stated
Treasury Solutions	$55.7 million	18% growth	Adjusted Gross Profit Margin: 93.6%

The Merchant Solutions segment drives a significant portion of the top line through transaction fees. You see this volume reflected in the annual transaction volume in the last twelve months period ending Q3 2025, which increased to nearly $144 billion. That massive volume translates directly into the fees Priority Technology Holdings, Inc. collects from its merchant base.

The fees generated from the high-margin Payables and Treasury Solutions segments are crucial for margin expansion. For instance, the Treasury Solutions segment boasts an adjusted gross profit margin of 93.6% as of Q3 2025. This is complemented by the Payables segment, which saw its revenue grow by 14% year-over-year in the third quarter, alongside Treasury Solutions' 18% revenue growth.

A key indicator of the platform's stickiness and quality of earnings is the recurring revenue component. As of the second quarter of 2025, the adjusted gross profit derived from recurring revenue represented 62% of the total adjusted gross profit.

You should track these core revenue drivers:

• Transaction fees from Merchant Solutions processing volume.
• High-margin fees from Payables Solutions segment revenue.
• Exceptional margins from Treasury Solutions segment fees.
• The growing proportion of recurring revenue in gross profit.

Finance: draft 13-week cash view by Friday.