Affirm Holdings, Inc. (AFRM): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage rapide de la technologie financière en évolution, Affirm Holdings, Inc. se tient au précipice de la croissance transformatrice, naviguant stratégiquement la dynamique du marché complexe avec une ambitieuse matrice ANSOff à quatre volets. En tirant parti de l'IA de pointe, des produits financiers innovants et une stratégie d'expansion audacieuse, Affirm est sur le point de redéfinir les prêts aux consommateurs, les services bancaires numériques et les services financiers à travers plusieurs dimensions. De l'amélioration de la pénétration existante du marché à explorer audacieusement les opportunités de diversification, la feuille de route stratégique de l'entreprise promet de perturber les paradigmes financiers traditionnels et de créer une valeur sans précédent pour les consommateurs et les investisseurs.

Affirm Holdings, Inc. (AFRM) - Matrice Ansoff: pénétration du marché

Développez des partenariats avec les plateformes de commerce électronique existantes

Au quatrième trimestre 2022, Affirm avait plus de 244 000 partenaires marchands, dont Walmart, Amazon, Target et Shopify. La société a traité 16,7 milliards de dollars de volume de transactions totales au cours de l'exercice 2022.

Catégorie de partenaire	Nombre de marchands	Volume de transaction
Vente au détail	87,500	6,2 milliards de dollars
Voyage	22,000	3,5 milliards de dollars
Électronique	35,000	4,1 milliards de dollars

Améliorer les algorithmes de notation du crédit

Le modèle d'évaluation des risques propriétaires d'Affirm évalue plus de 200 points de données par transaction. En 2022, le taux d'approbation du crédit de la société était de 67,3% pour les consommateurs presque primaires.

• Cote de crédit moyen pour les utilisateurs approuvés: 680-720
• Taux par défaut: 3,2%
• Précision de la prévention de la fraude: 94,6%

Mettre en œuvre des campagnes de marketing ciblées

Les dépenses de marketing en 2022 étaient de 345,6 millions de dollars, ce qui représente 31,4% des revenus totaux. Le coût d'acquisition des clients a diminué de 12,7% en glissement annuel.

Canal de marketing	Allocation budgétaire	Taux de conversion des utilisateurs
Publicité numérique	215 millions de dollars	4.7%
Réseaux sociaux	87,3 millions de dollars	3.9%
Programmes de référence	43,3 millions de dollars	5.2%

Développer des offres de produits Buy-Now-Pay-Later

Affirm offre 0% d'options APR pour 62% de ses partenaires marchands. La taille moyenne du prêt est de 504 $, avec des conditions de remboursement allant de 3 à 36 mois.

• Prêts sans intérêt: termes de 4 à 6 mois
• Taux d'intérêt moyen pour les termes plus longs: 10-30%
• Les prêts totaux sont originaires de 2022: 8,1 millions

Améliorer l'expérience utilisateur des applications mobiles

Les téléchargements d'applications mobiles ont atteint 3,2 millions en 2022. Évaluation de l'App Store: 4.7 / 5 sur iOS et 4.5 / 5 sur Android.

Métrique de l'application	2022 Performance	Croissance d'une année à l'autre
Utilisateurs actifs mensuels	2,5 millions	37.6%
Durée moyenne de la session	7,3 minutes	22.4%
Répéter le taux de transaction	48.6%	15.9%

Affirm Holdings, Inc. (AFRM) - Matrice Ansoff: développement du marché

Se développer sur les marchés internationaux

Au quatrième trimestre 2022, Affirm a signalé des capacités d'expansion internationales avec 12,7 millions d'utilisateurs actifs. L'entrée du marché canadien a projeté un chiffre d'affaires potentiel de 78,3 millions de dollars de pénétration initiale du marché.

Marché cible	Revenus projetés	Stratégie d'entrée du marché
Canada	78,3 millions de dollars	Intégration du commerce électronique
Royaume-Uni	62,5 millions de dollars	Modèle de partenariat de vente au détail
Allemagne	54,2 millions de dollars	Plate-forme de prêt numérique

Cibler les nouveaux segments de clientèle

Les propriétaires de petites entreprises représentent 16,5% de l'expansion potentielle du marché avec un potentiel de prêt estimé de 245 millions de dollars.

• Prélacés: 3,2 millions d'utilisateurs potentiels
• Gig Economy Workers: 1,3 milliard de dollars sur le marché adressable
• Segment des petites entreprises: croissance projetée de 18%

Développer des produits de prêt spécialisés

Le potentiel du produit de prêt sur l'économie de concert d'une valeur de 1,3 milliard de dollars avec 24,7% de pénétration attendue du marché.

Établir des partenariats stratégiques

Le réseau actuel de partenariat de commerce électronique comprend 168 000 marchands avec 16,7 milliards de dollars en volume de transactions.

Créer des produits financiers localisés

Stratégie d'adaptation du marché régional ciblant 5 marchés internationaux avec 372 millions de dollars de diversification potentielle des revenus.

Affirm Holdings, Inc. (AFRM) - Matrice Ansoff: développement de produits

Lancez des outils avancés de planification financière personnalisés axés sur l'IA

Depuis le quatrième trimestre 2022, affirmé a investi 73,4 millions de dollars dans la recherche et le développement, en se concentrant sur les technologies financières axées sur l'IA. Les algorithmes d'apprentissage automatique de l'entreprise traitent chaque mois de 3,2 millions de profils financiers des consommateurs.

Investissement technologique AI	Traitement des données des utilisateurs	Précision de la personnalisation
73,4 millions de dollars (Q4 2022)	3,2 millions de profils / mois	92,7% de précision de recommandation

Développer des produits d'investissement et d'épargne intégrés

Affirm a déclaré 1,6 milliard de dollars de revenus de plate-forme totale pour l'exercice 2022, avec une expansion potentielle dans les produits financiers intégrés.

• Budget de développement de produits d'investissement actuel: 45,2 millions de dollars
• Acquisition des utilisateurs projetés pour de nouveaux produits financiers: 250 000 dans les 12 premiers mois
• Retour sur le développement de produits d'investissement attendu: 18,3%

Créer des produits de prêt spécialisés pour des secteurs spécifiques

Les prêts sectoriels existants d'Affirm ont atteint 12,7 milliards de dollars de volume de transactions en 2022.

Secteur	Volume de prêt	Pénétration du marché
Soins de santé	3,4 milliards de dollars	27% de part de marché
Éducation	2,9 milliards de dollars	22% de part de marché

Introduire les fonctionnalités d'intégration des crypto-monnaies et des actifs numériques

Affirm a alloué 28,6 millions de dollars à la recherche sur l'intégration des actifs numériques en 2022.

• Volume potentiel de transaction de crypto-monnaie: 540 millions de dollars projetés
• Investissement de développement du portefeuille numérique: 12,3 millions de dollars
• Taux d'adoption des utilisateurs estimés: 16,5%

Développer des services de surveillance et de conseil en santé financière complets

Budget de développement des services de conseil financier: 57,9 millions de dollars pour l'exercice 2023.

Catégorie de service	Investissement	Engagement des utilisateurs attendus
Surveillance de la santé financière	32,4 millions de dollars	475 000 utilisateurs actifs
Services consultatifs	25,5 millions de dollars	310 000 utilisateurs actifs

Affirm Holdings, Inc. (AFRM) - Matrice Ansoff: diversification

Entrez le marché des prêts aux petites entreprises et du fonds de roulement

Au T1 2023, le chiffre d'affaires d'Affirm a atteint 361,4 millions de dollars. Le segment des prêts aux petites entreprises représentait environ 12% des revenus totaux, avec 43,4 millions de dollars générés à partir de ce marché.

Segment de marché	Revenu	Taux de croissance
Prêts aux petites entreprises	43,4 millions de dollars	15.6%
Revenus totaux de l'entreprise	361,4 millions de dollars	18.2%

Créer une plateforme bancaire numérique avec des services financiers complets

En 2023, Affirm propose des services bancaires numériques avec 2,3 millions d'utilisateurs actifs et 16,7 milliards de dollars de volume de marchandises totales.

• Utilisateurs bancaires numériques: 2,3 millions
• Volume total de marchandises: 16,7 milliards de dollars
• Valeur de transaction moyenne: 273 $

Développer des solutions technologiques financières à base de blockchain

L'investissement en blockchain a atteint 1,2 million de dollars en R&D pour 2022.

Investissement technologique	Montant
Blockchain R&D	1,2 million de dollars

Lancez les produits d'assurance et de gestion des risques

Le portefeuille de produits d'assurance a généré 22,7 millions de dollars en 2022, ce qui représente 6,4% des revenus totaux.

Se développer dans les secteurs émergents de la technologie financière comme la finance décentralisée (DEFI)

Attribution des investissements de défi: 750 000 $ pour 2023 Exercice.

• Investissement Defi: 750 000 $
• Croissance du marché Defi projeté: 42,7% par an

Affirm Holdings, Inc. (AFRM) - Ansoff Matrix: Market Penetration

Market Penetration is about selling more of your core Buy Now, Pay Later (BNPL) product to the customers and merchants you already have. It's the lowest-risk growth path, but it demands relentless execution to deepen engagement. For Affirm Holdings, this means driving transaction frequency and increasing the Gross Merchandise Volume (GMV) per user.

The core of this strategy is the Direct-to-Consumer (D2C) channel, primarily the Affirm Card and the mobile app. In fiscal year 2025, the company's active consumer base grew to 23.0 million as of June 30, 2025, a 24% year-over-year increase. The real win here is how often they use the service: transactions per active consumer climbed to 5.8 in Q4 FY25, up from 4.9 in the prior year. That's an 18.4% jump in usage, which is a defintely strong signal of product-market fit.

Here's the quick math: Affirm facilitated consumer purchases totaling $36.7 billion in GMV for the full fiscal year 2025. To keep that growth accelerating, the focus must be on maximizing the lifetime value of those 23.0 million users. The repeat transaction rate is already a remarkable 94%. You simply can't do better than that.

Deepening Consumer Engagement and Repeat Usage

The primary lever for market penetration is making Affirm the default payment choice for existing users. This is where the Affirm Card shines. It allows users to turn almost any purchase into a pay-over-time installment, extending BNPL far beyond the initial e-commerce checkout. Active cardholder count nearly doubled to 2.3 million by the end of FY25.

• Increase transactions per active consumer from 5.8 to a target of 6.5 by Q4 2026.
• Drive in-store GMV, which grew 187% in Q4 FY25 via Affirm Card usage, by expanding Card eligibility to more credit segments.
• Incentivize repeat usage by offering more monthly 0% APR programs; these products comprised 28% of GMV in FQ3'25.
• Use cash-flow underwriting to approve more transactions for existing users with thin credit files, especially Millennials and Gen Z.

Expanding Merchant Integration and GMV Share

On the merchant side, Affirm is focused on becoming the preferred checkout option, not just an option. The active merchant count reached 377,000 in Q4 FY25. This means pushing higher adoption rates within the existing merchant network, especially with major partners like Amazon, and driving higher-value transactions.

What this estimate hides is the risk of partner concentration. For example, Affirm weathered the loss of Walmart as an exclusive BNPL partner in 2025, which shifted an estimated $1.5 billion in GMV away from the platform. This highlights the necessity of diversifying GMV across the entire 377,000 merchant base and the D2C channel.

The table below summarizes the core metrics that define the success of the market penetration strategy for fiscal year 2025, showing the strong foundation for future growth.

Market Penetration Metric	FY2025 Value	Year-over-Year Growth (FY24 to FY25)	Strategic Implication
Active Consumers (as of June 30, 2025)	23.0 million	+24%	A large, growing base for cross-selling and repeat transactions.
Total GMV (Fiscal Year 2025)	$36.7 billion	+38%	Core product adoption is accelerating, outpacing consumer growth.
Transactions per Active Consumer (Q4 2025)	5.8	+18.4% (from 4.9)	High transaction frequency is the clearest sign of successful penetration.
Repeat Transaction Rate (Q3 2025)	94%	Maintained at a high level	Customer loyalty is extremely strong; churn risk is low.
Active Merchants (Q4 2025)	377,000	+24%	Wider acceptance points for existing users to transact.

Actionable Next Steps

Finance: Model the impact of a 15% reduction in merchant-funded 0% APR subsidies for a cohort of users who have completed five or more transactions, to test the true stickiness of the product.

Affirm Holdings, Inc. (AFRM) - Ansoff Matrix: Market Development

You have a strong product; now it's time to find new geographic or demographic segments that haven't fully adopted it. This means leveraging the existing tech stack in new places. Affirm Holdings, Inc. (AFRM) is executing this strategy by pushing its core Buy Now, Pay Later (BNPL) product into new international markets and non-traditional domestic sectors.

The core move here is extending the current platform-which generated a fiscal year 2025 (FY'25) Gross Merchandise Volume (GMV) of $36.7 billion-into new customer pools. This requires strategic partnerships and minimal product modification. Honestly, the biggest opportunity lies in making the BNPL model ubiquitous, moving it beyond just retail. This is how you defintely grow your active consumer base, which hit 24.1 million as of September 2025.

International Market Expansion: Canada and Beyond

Affirm's primary geographic expansion in 2025 centered on launching its service in Canada and the United Kingdom. In April 2025, the company accelerated its global partnership with Shopify to roll out Shop Pay Installments to Canadian merchants. The Canadian BNPL market is projected to reach US$7.5 billion in 2025, so this is a significant target. The strategy is smart: use the existing Shopify merchant ecosystem to gain immediate scale, rather than building a network from scratch.

The initial focus is on the Canadian market, where Affirm already has a presence through its acquisition of PayBright. This dual-pronged approach-Shopify integration for e-commerce and PayBright's established merchant base-creates a powerful entry point. Further expansion is slated for Australia and key Western European markets like France, Germany, and the Netherlands.

Targeting New Merchant Segments: SMBs and Software Platforms

To deepen its merchant network, which grew to 419,000 as of September 2025, Affirm is moving up the value chain by partnering with major payment processors that serve small-to-medium businesses (SMBs).

In October 2025, Affirm expanded its partnership with Worldpay for Platforms, a global payment services provider. This integration embeds Affirm's BNPL options directly into the software platforms used by SMBs, making it a seamless, one-click offering for thousands of merchants. Worldpay for Platforms alone processed over $400 billion in payment volume in the 12 months leading up to the announcement, showing the scale of this new merchant segment opportunity.

Strategic Partnerships with Financial Institutions

A key Market Development strategy is turning traditional competitors into distribution channels. This involves a network syndication model, where Affirm's technology is white-labeled or integrated into a bank's existing product suite. In February 2025, Affirm announced a strategic partnership with FIS (Fidelity National Information Services), a global leader in financial technology.

This deal allows FIS's debit processing bank clients, including community banks and credit unions, to offer Affirm's pay-over-time solutions directly to their customers through their existing debit card programs. This is crucial because it taps into a more affluent consumer base-the debit-card-centric shopper-and allows smaller financial institutions to compete with larger banks' pay-over-time credit card perks.

Market Development Pillar	2025 Strategic Action	Targeted Segment/Metric	Financial/Scale Impact (2025 Data)
Geographic Expansion	Launch of Shop Pay Installments in Canada	Canadian BNPL Market Size	Projected US$7.5 billion market in 2025.
Merchant Segment Expansion	Expanded partnership with Worldpay for Platforms	SMBs via Software Platforms	Access to platforms processing over $400 billion in payment volume.
Distribution Channel	Partnership with FIS (Debit Issuers)	Regional Banks and Credit Union Customers	Enables banks to offer BNPL through existing debit card programs.

Expansion into Non-Traditional and Gen Z Sectors

Affirm is also pushing into sectors where high-ticket, non-discretionary purchases are common, and where consumers need flexible financing options. This includes healthcare, where the company's partnership with Weave, announced in 2023, is still expanding, offering pay-over-time financing for dental, optometry, and veterinary procedures to thousands of practices.

Also, the company is making a direct play for the Gen Z demographic by integrating into the gaming ecosystem. In September 2025, Affirm partnered with Xsolla, a major video game commerce company, to offer flexible payment plans to gamers in the US and Canada. This integration into the Xsolla Pay Station allows players to finance new games, expansion packs, and in-game content. Since nearly half (48.5%) of BNPL users are under 36, this move positions Affirm to capture the next generation of digital spenders.

• Enter the Canadian market via Shopify, tapping a $7.5 billion BNPL opportunity in 2025.
• Integrate with FIS to offer BNPL through regional banks' debit card programs.
• Partner with Worldpay for Platforms to gain access to the $400 billion+ SMB payment volume.
• Expand into healthcare, offering financing for elective medical procedures.
• Target Gen Z consumers through the Xsolla Pay Station gaming platform integration.

What this estimate hides is the regulatory risk in new markets, which could slow down the speed of international expansion, still, the partnerships provide a strong foundation. Finance: Model the potential charge-off rate impact from the new, higher-risk gaming segment by the end of Q2 FY'26.

Affirm Holdings, Inc. (AFRM) - Ansoff Matrix: Product Development

The core of Product Development for Affirm Holdings, Inc. is leveraging its existing base of approximately 23 million active consumers to cross-sell financial products that move beyond the point-of-sale (BNPL) transaction. This strategy aims to capture more of the customer's wallet share, turning a transactional relationship into a primary financial one. The success of this move is critical, especially after the company achieved a net income of $52.2 million on total revenue of $3,224.4 million in the 2025 fiscal year, showing the core business is stabilizing.

You already have the customer trust and the data; now you just need to offer them more useful tools. Anyway, the goal here is to build new offerings for your existing customer base-products that complement the core BNPL function and deepen customer loyalty. This is where innovation meets current demand.

• Launch a high-yield savings account to capture customer cash balances.
• Introduce a co-branded credit card with a transparent, fixed-rate installment option.
• Offer a B2B BNPL solution for small business inventory purchases.
• Develop a subscription management tool for recurring payments.
• Pilot a small-dollar, short-term cash advance feature for emergencies.

High-Yield Savings: The Affirm Money Account

Affirm has already executed on this with the Affirm Money Account, which includes a high-yield savings feature. This product directly addresses customer skepticism of traditional bank fees and provides a sticky, deposit-based relationship. As of September 25, 2025, the account offers a competitive Annual Percentage Yield (APY) of 3.60%. This account has no minimum balance requirements or monthly fees, and deposits are FDIC insured up to $250,000 through Cross River Bank. The key opportunity is to encourage the active consumer base, which drove a Gross Merchandise Volume (GMV) of $36.7 billion in FY 2025, to move their savings balances into this account, effectively lowering Affirm's own cost of capital over time.

The Affirm Card: Debit with a Flexible Installment Option

Instead of a traditional credit card, Affirm launched the Affirm Card, a Visa debit card that allows consumers to pay in full or convert eligible purchases into a pay-over-time plan after the transaction, typically within 24 hours. This is a smarter way to introduce a transparent, fixed-rate installment option without the revolving debt model of a credit card. Here's the quick math on its adoption:

Metric (As of June 30, 2025)	Value	Context
Active Cardholders	2.3 million	Nearly doubled year-over-year.
Card Attach Rate	10%	Active cardholders divided by total active consumers.
In-Store GMV Growth (FQ4'25)	187%	GMV derived from in-store usage of the Card.

The Card Attach Rate of 10% shows significant runway for growth with the existing 23 million active consumers. The massive 187% growth in in-store GMV from the Card in the fourth quarter of fiscal year 2025 (FQ4'25) defintely proves the product is successfully bridging the gap between online BNPL and everyday physical retail spending.

B2B BNPL for Small Business Inventory

The B2B (Business-to-Business) market is a natural extension for the BNPL model, especially for small business inventory purchases, which are essentially large-ticket consumer purchases for a sole proprietor. Affirm has a dedicated BNPL for Business offering, specifically targeting sole proprietors and small businesses. This is a smart move because it uses the same underwriting technology but applies it to a higher Average Order Value (AOV) segment. The most concrete example is the partnership with Amazon Business, where Affirm provides pay-over-time solutions to sole proprietors on the platform. This positions Affirm as a key working capital provider for millions of small business owners who often struggle to get traditional bank financing.

Subscription Management and Short-Term Cash Access

While a dedicated subscription management tool isn't officially launched, the company is exploring a subscription service, Affirm Plus, which was reported to offer a guaranteed 0% APR on installment loans up to $2,500. This would directly address the recurring payment issue by giving customers a premium, interest-free option for larger, recurring expenses. For now, the existing core product already allows customers to manage all their installment plans and set up AutoPay for recurring debits, which helps manage the payment schedule for subscriptions financed through Affirm.

Regarding a pure small-dollar, short-term cash advance feature, Affirm's core model is financing purchases, not providing cash. You can't access cash directly with an Affirm loan. However, the Affirm Card's function-allowing users to convert purchases into installment plans-effectively serves as a flexible, short-term financing tool for unexpected expenses that fall within the loan range of $50 to $20,000+. The clear next step is for Product to finalize the Affirm Plus subscription offering and use the guaranteed 0% APR feature to capture a larger share of the recurring payment market by Q2 2026.

Affirm Holdings, Inc. (AFRM) - Ansoff Matrix: Diversification

Diversification-new products in new markets-is the highest-risk, highest-reward quadrant. For Affirm Holdings, Inc., this means moving beyond the core Buy Now, Pay Later (BNPL) model and leveraging your proprietary AI-driven underwriting engine to capture massive, regulated market segments or entirely new technological frontiers. The goal here is not quick revenue, but creating a second, durable revenue pillar that can eventually rival your core business.

You have a proven risk-management technology; you need to deploy it in areas where traditional finance is slow and inefficient. This is where you find the next $10 billion revenue stream. Honestly, the biggest risk is standing still while the market evolves.

Large-Ticket Regulated Lending: Mortgage and Auto

The immediate, high-volume opportunity is applying your underwriting prowess to large, regulated credit markets. The US Auto Loan market alone is valued at an estimated $676.20 billion in 2025, with FinTech lenders growing at an 11.94% Compound Annual Growth Rate (CAGR)-the fastest segment. Your alternative data models can capture the near-prime and sub-prime segments that traditional banks under-serve in the used vehicle space, which has a 58.96% market share.

The US Mortgage Origination market is even larger, forecast to reach up to $2.3 trillion in 2025. Targeting a small fraction of this, perhaps $500 million in origination volume in the first year through a small, acquired lending institution, would immediately diversify your asset base and provide a stable, long-term interest income stream that is less sensitive to e-commerce cycles than your core BNPL product.

B2B Technology Licensing: Fraud & Credit SaaS

Your core competence is risk, not just lending. Developing a proprietary fraud detection and credit scoring Software-as-a-Service (SaaS) tool for other financial institutions is a high-margin, capital-light move. The Global Fraud Detection and Prevention Market is projected to be worth $39.7 billion in 2025, with the US market alone at $13.0 billion. This market is growing at a CAGR of 19.4%, driven by the need for AI-powered predictive analytics.

Since your AI-driven underwriting has enabled you to manage a full-year 2025 Gross Merchandise Volume (GMV) of $36.7 billion with a net income of $52.2 million, this technology is already proven at scale. Licensing this technology as a white-label solution generates recurring, high-margin revenue and establishes Affirm Holdings as a financial infrastructure provider, not just a lender.

Geographic and Technological Expansion

A full-service digital wallet and Peer-to-Peer (P2P) payment app in a developing Asian market, like Southeast Asia (SEA), taps into a massive, mobile-first ecosystem. The SEA digital payments market is projected to exceed $1.2 trillion by 2025. This is a land grab for the next billion users, and a BNPL-integrated wallet is a powerful wedge. Separately, a minority stake investment in a Decentralized Finance (DeFi) protocol focused on Real-World Asset (RWA) tokenization is a crucial hedge. The total value locked (TVL) in DeFi is already over $150 billion in 2025, and this convergence with traditional assets is a key trend.

Here is a quick comparison of the diversification opportunities based on 2025 market data:

Diversification Opportunity	New Product / New Market	2025 Market Size (US/Global)	FinTech Growth Driver	Risk Profile
Large-Ticket Lending (Auto/Mortgage)	Auto & Mortgage Loans (US)	US Auto: $676.20 billion US Mortgage: $2.3 trillion	Alternative Data Underwriting, Rate Cuts	Medium-High (Capital-intensive, Regulated)
B2B SaaS Licensing	Proprietary Fraud/Credit SaaS (Global)	Global Market: $39.7 billion	AI/ML Adoption, Real-time Monitoring	Medium (High-margin, Capital-light, B2B sales cycle)
Digital Wallet & P2P	Full-Service App (Southeast Asia)	SEA Digital Payments: $1.2 trillion	Mobile-First Economy, E-commerce Growth	High (Intense local competition, Regulatory fragmentation)
DeFi Investment	Minority Stake in RWA Protocol	DeFi TVL: Over $150 billion	RWA Tokenization, TradFi Convergence	Very High (Regulatory uncertainty, Volatility)

To be fair, the B2B SaaS play is the cleanest way to monetize your existing technology moat with low capital expenditure. Finance: Draft a 5-year revenue projection for a B2B SaaS offering targeting 1% of the US Fraud Detection market by 2028.