Bally's Corporation (BALY): Analyse Pestle [Jan-2025 MISE À JOUR]

Dans le monde dynamique du jeu et du divertissement, Bally's Corporation se situe à une intersection critique de l'innovation, de la réglementation et de la transformation du marché. Alors que la société navigue dans des paysages complexes de paris numériques, d'opérations de casino et de progrès technologique, une analyse complète du pilon révèle les défis et les opportunités à multiples facettes qui définissent sa trajectoire stratégique. De déplacer les réglementations politiques aux plates-formes technologiques émergentes, Bally's se positionne comme un acteur clé d'une industrie subissant une perturbation et un potentiel de croissance sans précédent.

Bally's Corporation (BALY) - Analyse du pilon: facteurs politiques

Règlement sur les jeux par État

En 2024, Bally's Corporation opère dans plusieurs États avec des paysages réglementaires variables:

État	Statut de jeu en ligne	Légalité des paris sportifs
Rhode Island	Réglementé	Légal
Colorado	Légal	Légal
Illinois	Réglementé	Légal
Indiana	Limité	Légal

Impact de la législation fédérale

La législation potentielle de jeu fédéral en ligne pourrait avoir un impact significatif sur le modèle commercial de Bally. Les considérations réglementaires fédérales actuelles comprennent:

• Règlements compacts potentiels de jeu interétatique
• Cadres fiscaux de jeu numérique
• Lignes directrices sur la protection des consommateurs pour les plateformes en ligne

Changements politiques dans la politique de jeu

Les stratégies d'entrée sur le marché sont influencées par la dynamique politique complexe:

Facteur politique	Impact potentiel
Transitions politiques au niveau de l'État	Changements de réglementation potentielles
Élections du gouverneur	Modifications de politique de jeu possibles
Compositions du comité législatif	Ajustements de réglementation de jeu potentiel

Considérations de politique fiscale

Les taux d'imposition des jeux et du divertissement varient considérablement à toutes les juridictions:

État	Taux d'imposition des jeux	Taxe de jeu en ligne
Rhode Island	61.5%	51%
Colorado	22.5%	15.5%
Illinois	35%	25%

Bally's Corporation (BALY) - Analyse du pilon: facteurs économiques

Fluctuant les dépenses discrétionnaires des consommateurs

Les revenus de la société de Bally pour le troisième trimestre 2023: 577,5 millions de dollars, ce qui représente une baisse de 4,7% par rapport au troisième trimestre 2022. Les dépenses discrétionnaires des consommateurs dans le secteur des jeux ont montré une volatilité, les revenus de l'industrie du jeu subissant une baisse de 3,2% en 2023.

Année	Revenus totaux	Revenus de jeux	Impact des dépenses de consommation
2022	2,16 milliards de dollars	1,84 milliard de dollars	-2.5%
2023	2,01 milliards de dollars	1,71 milliard de dollars	-3.2%

Impact de la récession économique

Les dépenses de jeu des consommateurs aux États-Unis en 2023: 54,3 milliards de dollars, en baisse de 2,8% par rapport à 2022. Les indicateurs de récession potentiels suggèrent une réduction potentielle des dépenses de divertissement.

Dynamique du marché concurrentiel

Tendances de consolidation de l'industrie du jeu:

• Total des transactions de fusions et acquisitions de l'industrie du jeu en 2023: 37 offres
• Valeur totale de la transaction: 6,2 milliards de dollars
• Taille moyenne de l'accord: 167,5 millions de dollars

Concurrent	Capitalisation boursière	Revenu 2023	Part de marché
Bally's Corporation	425 millions de dollars	2,01 milliards de dollars	4.2%
MGM Resorts	12,3 milliards de dollars	14,5 milliards de dollars	14.6%
Césars Entertainment	8,7 milliards de dollars	9,8 milliards de dollars	9.8%

Impact de l'inflation

Augmentation des coûts opérationnels pour Bally's Corporation:

• Coûts de main-d'œuvre: + 5,7% en 2023
• Dépenses des services publics: + 4,3% en 2023
• Coûts de la chaîne d'approvisionnement: + 6,2% en 2023

Catégorie de coûts	2022 dépenses	2023 dépenses	Pourcentage d'augmentation
Travail	412 millions de dollars	436 millions de dollars	5.7%
Services publics	87 millions de dollars	91 millions de dollars	4.3%
Chaîne d'approvisionnement	203 millions de dollars	216 millions de dollars	6.2%

Bally's Corporation (BALY) - Analyse du pilon: facteurs sociaux

Changer la démographie des consommateurs de jeux de hasard et de paris sportifs

Selon l'American Gaming Association, 18% des adultes américains sont désormais des parieurs sportifs en 2023. La rupture démographique révèle:

Groupe d'âge	Participation des paris sportifs
18-34 ans	38%
35 à 54 ans	27%
Plus de 55 ans	11%

Acceptation croissante des plateformes de jeu en ligne et mobiles

La taille du marché du jeu en ligne a atteint 63,5 milliards de dollars en 2022, avec une croissance projetée à 145,6 milliards de dollars d'ici 2030.

Plate-forme	Part de marché
Jeu mobile	72%
Jeu de bureau	28%

Accent croissant sur les pratiques de jeu responsables

Bally's Corporation a investi 4,2 millions de dollars dans des initiatives de jeu responsables en 2023.

• Programme d'auto-exclusion Participants: 15 672
• Addiction de jeu d'assistance pour la toxicomanie: 42 385
• Implémentation du logiciel de protection des joueurs: 100% des plateformes numériques

Shifts générationnels dans les préférences de divertissement et de jeu

Génération	Préférence de jeu	Dépenses mensuelles moyennes
Milléniaux	Plateformes en ligne / mobiles	$157
Gen Z	Jeux de casino social	$87
Gen X	Casino traditionnel	$213

Bally's Corporation (BALY) - Analyse du pilon: facteurs technologiques

Investissement important dans les paris de paris sportifs numériques et les jeux de jeux en ligne

Bally's Corporation a investi 150 millions de dollars dans la technologie de jeu numérique en 2023. La société a lancé Bally Bet Online Sportsbook dans 10 États, les revenus de jeu numériques atteignant 72,4 millions de dollars au T3 2023.

Plate-forme numérique	Investissement ($ m)	États opérationnels	T1 2023 Revenus ($ m)
Bally Bet Sportsbook	150	10	72.4

Technologies émergentes dans la gestion des casinos et l'expérience client

Bally a implémenté les systèmes de gestion de casino avancés avec Capacités de suivi des données en temps réel. L'investissement technologique comprend:

• Systèmes de suivi de la table RFID
• Applications de suivi des joueurs mobiles
• Plates-formes de récompense des joueurs automatisés

Technologie	Coût de mise en œuvre ($ m)	Amélioration de l'efficacité (%)
Suivi de la table RFID	12.5	35
Suivi des joueurs mobiles	8.7	42

Défis de cybersécurité dans l'infrastructure de jeu numérique

Bally a alloué 22,3 millions de dollars à l'infrastructure de cybersécurité en 2023. A mise en œuvre des protocoles de chiffrement avancés avec une protection de 99,8% contre les menaces numériques.

Métrique de la cybersécurité	Valeur
Investissement annuel de cybersécurité	22,3 M $
Taux de protection numérique	99.8%

Intelligence artificielle et analyse des données pour les expériences de jeu personnalisées

Bally a développé des algorithmes de personnalisation axés sur l'IA, investissant 18,6 millions de dollars dans les technologies d'apprentissage automatique. L'engagement client a augmenté de 47% grâce à l'analyse prédictive.

Technologie d'IA	Investissement ($ m)	Augmentation de l'engagement client (%)
Analyse des jeux prédictifs	18.6	47

Bally's Corporation (BALY) - Analyse du pilon: facteurs juridiques

Compliance réglementaire complexe dans plusieurs États

Depuis 2024, Bally's Corporation exploite des licences de jeu dans 12 États, avec des exigences réglementaires variables:

État	Statut de licence de jeu	Coût de conformité réglementaire
Rhode Island	Actif	3,2 millions de dollars par an
Colorado	Actif	2,7 millions de dollars par an
Illinois	Actif	4,1 millions de dollars par an
Virginie	En attente	1,5 million de dollars projetés

Défices juridiques en cours dans les acquisitions de licences de jeu

Les défis juridiques actuels impliquent 47,6 millions de dollars dans les frais de litige potentiels liés aux différends de licence de jeu dans plusieurs juridictions.

Risques potentiels en matière de litige dans les paris sportifs et le jeu en ligne

Les risques litigieux en 2024 comprennent:

• Réclamations juridiques potentielles: 22,3 millions de dollars
• Coûts d'enquête réglementaire: 5,6 millions de dollars
• Réserves de pénalité de conformité: 3,9 millions de dollars

Framework juridique en évolution des plateformes de jeu numériques

Plate-forme numérique	Investissement de conformité réglementaire	Frais d'adaptation juridique
Casino en ligne	6,2 millions de dollars	1,8 million de dollars
Plateforme de paris sportifs	5,7 millions de dollars	2,3 millions de dollars

Bally's Corporation (BALY) - Analyse du pilon: facteurs environnementaux

Initiatives d'efficacité énergétique dans les opérations de casino et de villégiature

La société de Bally a mis en œuvre des mises à niveau d'éclairage LED dans 15 propriétés, réduisant la consommation d'énergie de 22,7% en 2023. Investissement total de l'efficacité énergétique: 3,2 millions de dollars.

Propriété	Réduction d'énergie (%)	Investissement ($)
Bally's Atlantic City	24.3%	$450,000
Las Vegas de Bally	21.6%	$380,000
Autres propriétés	22.1%	$2,370,000

Efforts de durabilité dans les installations et propriétés d'entreprise

Adoption des énergies renouvelables: 35,6% de l'énergie totale provenant des installations solaires et éoliennes en 2023. Investissement total d'énergie renouvelable: 5,7 millions de dollars.

Source renouvelable	Pourcentage	Investissement ($)
Installations solaires	22.4%	$3,200,000
Énergie éolienne	13.2%	$2,500,000

Programmes de réduction des déchets et de recyclage dans les lieux de jeu

Métriques de gestion des déchets pour 2023: 42,3% des déchets totaux recyclés entre les propriétés. Investissement du programme de recyclage: 1,4 million de dollars.

Catégorie de déchets	Taux de recyclage (%)	Volume (tonnes)
Papier	68.5%	215
Plastique	37.2%	156
Déchets électroniques	52.7%	87

Gestion de l'empreinte carbone dans les secteurs de l'hôtellerie et du divertissement

Réduction des émissions de carbone: 28,9% Diminuement par rapport à la ligne de base de 2022. Investissement total de gestion du carbone: 4,1 millions de dollars.

Source d'émission	Réduction (%)	Les tonnes de CO2 ont réduit
Opérations de l'installation	33.4%	1,245
Transport	24.5%	876

Bally's Corporation (BALY) - PESTLE Analysis: Social factors

Omni-channel strategy targets over 11 million domestic and 20 million international loyalty customers

You need to see Bally's Corporation's customer base not just as a number, but as a deeply engaged ecosystem, an omni-channel strategy (integrating retail and online experiences) in action. The scale of their loyalty programs is a significant social factor, showing their reach into consumer leisure habits globally. This massive pool of players provides a crucial data advantage for personalized marketing and risk management.

As of late 2025, Bally's serves a total of over 31 million customers through its loyalty programs. This is a huge number, so the company must manage its social impact carefully. Honestly, that kind of scale is the foundation of their 'Bally's 2.0' transformation, allowing them to cross-market between physical casinos and digital platforms like Bally Bet and Bally Casino.

• Domestic Loyalty Customers: Over 11 million
• International Loyalty Customers: Over 20 million

Shifting consumer preference toward digital gaming drives the 21.5% Q2 2025 revenue growth in North America Interactive

The clear shift in consumer behavior toward digital entertainment is the primary tailwind for Bally's Interactive segment. People are increasingly comfortable with and prefer the accessibility of online sports betting (OSB) and iGaming (internet gaming), which is driving strong financial results for the company. This trend is defintely not slowing down.

The North America Interactive segment's revenue performance in the second quarter of 2025 highlights this trend. Revenue climbed 21.5% year-over-year to $56.5 million for Q2 2025, a significant jump that pushed the division back to profitability with an Adjusted EBITDAR of $2.5 million (up from a $2.2 million loss a year earlier). This growth is fueled by the expansion of iGaming in states like New Jersey, Pennsylvania, Rhode Island, and Ontario, plus the BallyBet sports offering being live in 13 North American jurisdictions. The quick math here shows how consumer digital adoption directly translates to financial recovery and growth.

Segment	Q2 2025 Revenue	Year-over-Year Growth	Q2 2025 Adjusted EBITDAR
North America Interactive	$56.5 million	21.5%	$2.5 million
Casinos & Resorts	$393.3 million	14.7%	$106.0 million

Strong focus on Responsible Gaming (RG), including a $1.05 million commitment to the International Center for Responsible Gaming (ICRG)

The increasing social and regulatory scrutiny on problem gambling makes a strong Responsible Gaming (RG) framework a non-negotiable part of the business model. Bally's commitment here is not just compliance; it's a social license to operate, especially as their digital footprint expands. The company has made a major financial commitment to advance independent research on this critical social issue.

Bally's committed over $1.05 million to the International Center for Responsible Gaming (ICRG) to support multi-year scientific research. This funding is specifically directed at understanding the health risks of gambling among young adults and improving the effectiveness of RG tools. This is a smart, proactive move to get ahead of potential future regulation, and it shows a clear understanding of their societal obligations.

The ICRG commitment is allocated to specific research grants:

• University of Sydney, Australia: $402,500 grant for responsible-gambling programs to boost tool utilization.
• University of Washington: $172,500 grant for research on young adult sports wagering (ages 18-26).
• Additional funding of $450,000 is earmarked to revamp RG communications to be more engaging and less stigmatizing.

Workforce development programs in Hospitality, IT, and Cybersecurity aim to create local jobs and address labor needs

As Bally's expands its physical and digital presence-especially with projects like the permanent Chicago resort-the need for a skilled workforce in Hospitality, IT, and Cybersecurity is acute. Their social strategy includes direct investment in local labor pools to ensure a sustainable talent pipeline and to foster community goodwill.

A key example is the long-term workforce and economic development partnership with the Community College of Rhode Island (CCRI) Foundation, where Bally's pledged $5 million over five years. This landmark donation is designed to create scholarships and educational opportunities for Rhode Islanders seeking careers in the growing gaming and hospitality industries. For the company, this is a direct way to mitigate labor shortages in critical areas like gaming operations, hotel management, and food and beverage services.

Beyond this, their internal training, branded as 'Discover U,' is an online learning portal offering thousands of courses, which helps team members gain competencies in areas from technical skills to leadership. This focus on upskilling is essential for retaining talent and filling the complex roles required by a modern, technology-driven casino operator, including the high-demand areas of IT and Cybersecurity (Cybersecurity is a huge risk, so internal training is a must).

Bally's Corporation (BALY) - PESTLE Analysis: Technological factors

You're looking at Bally's Corporation's (BALY) tech strategy, and the takeaway is simple: the company is aggressively moving to an omni-channel (retail and online) model, leveraging its land-based brand to fuel digital growth. This isn't just about having an app; it's about deep integration and smart strategic partnerships that are already paying off in 2025.

North America Interactive Segment Revenue Grew 21.5% to $56.5 Million in Q2 2025, Validating the Bally Bet Platform Investment

The investment in the proprietary Bally Bet platform is defintely starting to show results. The North America Interactive segment, which houses the online sports betting and iGaming operations, posted a huge jump in revenue for the second quarter of 2025. Specifically, revenue climbed 21.5% year-over-year to $56.5 million for the quarter ended June 30, 2025. That's a clear sign the platform is gaining traction in key regulated markets like New Jersey, Pennsylvania, Rhode Island, and Ontario.

Here's the quick math on the operational improvement: the segment flipped from a $2.2 million loss in the prior year to a profitable Adjusted EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent) of $2.5 million in Q2 2025. That shift from loss to profit is crucial, showing that the technology spend is becoming productive rather than just a cost center. The Bally Bet sports offering is now live across 13 states, plus Ontario, as the company focuses on optimizing its cost structure and driving efficient customer acquisition.

Strategic Partnership with Evolution Gaming to Expand iGaming Content in Key States Like Rhode Island, New Jersey, and Pennsylvania

Bally's has been smart about not building everything in-house, choosing to partner with best-in-class content providers. The expanded partnership with Evolution Gaming is a perfect example of this. This deal, announced in July 2025, instantly broadened Bally Casino's content library and reach across the US.

The partnership focuses on two main areas:

• Launch of Evolution's entire portfolio of online slot titles in Rhode Island, including popular brands like NetEnt, Red Tiger, and Big Time Gaming. This marked Evolution's entry into the state, giving Bally's a competitive edge with premium content.
• Rollout of exclusive, Bally's-branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables are integrated directly into the Bally Bet Casino app, ensuring a cohesive and premium player experience.

This move is a fast way to get top-tier iGaming content to players. You can't underestimate the value of having a branded, high-quality live dealer experience for player loyalty.

Acquisition of a 58% Majority Stake in Intralot S.A. Provides Global B2B Lottery Technology and Digital Reach

The deal with Intralot S.A. is a game-changer for Bally's technology footprint, moving them from a regional operator with digital aspirations to a global technology player. In October 2025, the transaction finalized where Intralot acquired Bally's International Interactive business for an enterprise value of €2.7 billion (approximately $3.2 billion). But here's the twist: Bally's received cash and newly issued Intralot shares, resulting in Bally's Corporation becoming the majority shareholder with a 58% equity interest in Intralot.

This is a strategic masterstroke. Bally's now controls a global B2B (Business-to-Business) lottery and gaming technology firm, which has a massive scale and a complementary product offering across B2G (Business-to-Government), B2B, and B2C (Business-to-Consumer) channels. The combined entity is expected to generate approximately €1.1 billion in annual revenue. The cash component of the deal, which included €1.530 billion in cash, is being used to strengthen Bally's balance sheet, with at least $1.0 billion allocated to reducing secured debt. It's a classic move: monetize a mature asset to gain liquidity and a controlling stake in a high-growth, complementary tech platform.

Strategic Technology Transaction	Key Financials (2025)	Technological Outcome
North America Interactive Segment	Q2 2025 Revenue: $56.5 million (Up 21.5%)	Validation of Bally Bet platform; Segment profitability (Adj. EBITDAR of $2.5 million)
Evolution Gaming Partnership	Content expansion across 3 US states (RI, NJ, PA)	Access to premium online slots (NetEnt, Red Tiger) and exclusive branded live dealer tables
Intralot S.A. Majority Stake	Bally's equity interest: 58%; Transaction Value: €2.7 billion	Global B2B lottery technology and infrastructure; Expected combined annual revenue of €1.1 billion

Company-Wide Rollout of an Integrated Bally Rewards Program to Link Physical Casino Play with Online iGaming

The core of Bally's omni-channel strategy is the Bally Rewards loyalty program. The company has been rolling out a fully integrated system that links a player's activity at a physical casino with their play on the Bally Casino and Bally Bet online platforms. This is more than just a loyalty card; it's a unified data platform (often called a single-view-of-customer) that drives personalized marketing and rewards.

The program, with a qualifying period of January 1 to December 31, 2025, allows players to earn Bally Bucks based on play on both slots and table games in-person, as well as on online wagers. This integration is critical for migrating high-value retail customers to the higher-margin digital channel. Plus, the Bally Rewards app now offers features like a cashless experience at locations such as Bally's Tahoe, allowing players to use the app as a virtual TITO (Ticket-In, Ticket-Out) ticket. This is a huge step in modernizing the retail experience and making the transition between physical and digital seamless.

Bally's Corporation (BALY) - PESTLE Analysis: Legal factors

Holds online sports betting licenses in 13 North American jurisdictions, requiring complex multi-state compliance.

The regulatory landscape for Bally's Corporation's interactive division is a patchwork of state and provincial laws, creating significant compliance overhead. Bally's holds Online Sports Betting (OSB) licenses in 13 jurisdictions across North America as of mid-2025. This sprawling footprint means the company must navigate a maze of disparate rules covering everything from advertising standards and data privacy to responsible gaming protocols in each state.

This multi-jurisdictional compliance is a constant, high-stakes operational risk, but it is also the key to market access. The Bally Bet sportsbook is live in 11 states, with iGaming live in New Jersey, Pennsylvania, Rhode Island, and Ontario. Staying ahead of regulatory changes is defintely a full-time job for the legal team.

Here is a quick breakdown of the licensing scope:

• Total North American OSB Licenses: 13 jurisdictions.
• iGaming Live Markets: New Jersey, Pennsylvania, Rhode Island, and Ontario.
• Bally Bet Sportsbook Live Markets: 11 states.

Illinois Gaming Board oversight required quick resolution of a vendor issue at the Chicago casino construction site in 2025.

The development of the $1.7 billion permanent Chicago casino, a flagship project for Bally's, faced a direct legal and regulatory challenge in the second quarter of 2025. The Illinois Gaming Board (IGB) issued a stop-work order on May 1, 2025, citing the use of an unapproved vendor, D&P Construction, for waste removal services.

The issue was serious: the vendor had historical links to alleged organized crime, which is a major red flag under Illinois gaming law. The IGB's swift action demonstrated its zero-tolerance policy, forcing Bally's to halt construction for a two-week period. Bally's quickly resolved the disclosure failures, and the IGB lifted the order, allowing construction to resume on May 15, 2025. This incident underscores the intense scrutiny that major casino developments face from state regulators, even concerning subcontractors.

The temporary casino, which has been operating since September 2023, generated $3 million in city tax revenue in the early part of 2025, but this was behind the city's $16.5 million projection for the full fiscal year, which puts more pressure on the permanent site timeline. The IGB's oversight is not just about compliance; it's about maintaining the integrity of the entire Illinois gaming industry.

Regulatory approval secured for the permanent Chicago casino site plan in February 2025, clearing a major hurdle.

A critical legal and planning milestone was cleared in February 2025 when the Chicago Department of Planning and Development gave formal site plan approval for the permanent casino at the former Chicago Tribune printing plant site at 777 W. Chicago Ave. This approval was essential for the project to move from demolition to full construction.

The approved plan details the immense scale of the project, which is set to open in late 2026. This formal sign-off allows the project to move forward with the $940 million construction funding facility secured through a binding term sheet with Gaming and Leisure Properties, Inc. (GLPI).

The approved design features include:

Feature	Specification
Hotel Tower	500-room, 34-story structure
Gaming Positions (Slots)	Approximately 3,300 slots
Gaming Positions (Table Games)	Approximately 173 table games
Entertainment Venue	3,000-seat theater
Public Space	2-acre public park and a 2,000-foot riverwalk extension

Ongoing legal and regulatory scrutiny in Australia following the strategic capital investment in Star Entertainment Group.

Bally's strategic move into the Australian market through a capital investment in Star Entertainment Group (Star) has immediately placed the company under the intense regulatory spotlight of the New South Wales Independent Casino Commission (NICC). Bally's, in partnership with Bruce Mathieson's Investment Holdings, proposed a rescue package totaling AU$300 million (approximately US$196 million), with Bally's contributing AU$200 million (approximately US$130.5 million).

The investment, which was approved by Star shareholders, is structured through convertible notes that would give Bally's a 38% stake in Star, with the potential to gain control of about 56% upon full conversion. The key risk here is that the transaction still requires regulatory approval from the NICC, which has publicly stated it is far from satisfied with Star's past conduct and requires Bally's to provide clear evidence of its suitability to be associated with a casino license.

The NICC is delaying its decision until the Australian financial crime watchdog, AUSTRAC, confirms the amount Star will be fined for historical anti-money laundering (AML) failures. This means Bally's entry and its expected turnaround efforts are currently hostage to Star's pre-existing legal and compliance issues, creating an overhang of regulatory uncertainty and potential liability.

Bally's Corporation (BALY) - PESTLE Analysis: Environmental factors

Formal Environment and Climate Change Policy commits to mitigating significant impacts like energy use and waste generation.

As a casino-entertainment company, Bally's Corporation's main environmental impacts stem from its physical resorts, which are energy and water-intensive operations. The company has formalized its dedication to environmental stewardship through a Formal Environment and Climate Change Policy, confirming a commitment to understanding and mitigating its overall environmental footprint.

This policy outlines a clear strategy focused on compliance with all environmental regulations, striving to reduce energy consumption through efficiency improvements, and transitioning to lower-carbon or renewable energy sources where possible. For example, at Bally's Quad Cities in Rock Island, Illinois, they've implemented lighting upgrades that resulted in a 45% efficiency gain and installed water aerators that reduced water consumption by 30%. That's a solid, measurable step.

Commitment to measuring and monitoring Scope 1, 2, and 3 Greenhouse Gas (GHG) emissions using the GHG Protocol Corporate Standard.

Bally's Corporation is committed to transparency in its climate impact, which is why it uses the global standard, the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard, to measure and monitor its emissions.

They have been diligently tracking their Scope 1 (direct) and Scope 2 (indirect from purchased energy) carbon emissions since 2021 and have since broadened their efforts to include the more complex Scope 3 (value chain) emissions. While the full 2024/2025 fiscal year data is pending, the most recent publicly available data from the 2023 SASB Disclosure gives us a clear view of their water management, which is a major factor for resort operations.

Here's the quick math on their water usage for the 2023 fiscal year:

Water Metric (FY 2023)	Amount (in thousand gallons)	In High Water Stress Regions
Total Water Withdrawn	443,728	0%
Total Water Consumed	288,279	0%

The fact that 0% of their water withdrawal and consumption comes from areas designated with High or Extremely High Baseline Water Stress is defintely a positive operational risk signal.

Bronx casino proposal faces opposition over potential increased stormwater runoff and concerns about the site's toxic history.

The proposed Bally's Bronx casino, a $4 billion integrated resort at Ferry Point Park, has faced significant environmental pushback, which ultimately led to the New York City Council's rejection of the necessary rezoning application in July 2025.

The core environmental risk is tied to the site's history as a former landfill. The Draft Environmental Impact Statement (DEIS) confirmed the presence of hazardous materials, including:

• High methane concentrations found at two- to three-feet below the surface.
• The presence of SVOCs, PCBs, arsenic, and lead above risk-based criteria.

Local residents and environmental groups like Save the Sound raised concerns that construction, which would breach the landfill cap, could expose the public to these hazardous materials. Plus, the sheer size of the 3.1 million-square-foot complex raised alarms about inadequate mitigation for increased stormwater runoff, posing a threat to local waterways like Westchester Creek and the upper East River.

Chicago development includes a 2-acre public park and a 2,000-foot riverwalk extension, adding green space to the urban environment.

In contrast to the Bronx project's environmental challenges, Bally's Corporation's Chicago casino development at the former Tribune Publishing site is actively incorporating significant public green space and environmental amenities into its design. This is a clear example of local environmental mitigation and community benefit.

The permanent site plan, which received formal approval from the Chicago Department of Planning and Development in February 2025, includes two key public-facing environmental additions:

• A 2-acre public park, adding much-needed green space to the urban riverfront.
• An approximately 2,000-foot-long extension of the riverwalk, enhancing public access to the Chicago River.

This kind of investment in public space helps balance the environmental impact of a large commercial development and provides a tangible benefit to the city's ecosystem and residents. It's a smart way to manage the 'E' in ESG for a major urban project.