CIMPRESS PLC (CMPR): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique des solutions d'impression numérique et de marketing personnalisées, Cimpress Plc (CMPR) apparaît comme une puissance transformatrice, tirant parti d'une technologie innovante et d'une plate-forme multibrand pour révolutionner la façon dont les entreprises et les entrepreneurs créent des produits personnalisés. En intégrant de manière transparente les capacités d'impression numérique de pointe avec des outils de conception en ligne conviviaux, Cimpress a taillé un créneau unique sur le marché mondial, offrant des services d'impression à la demande rentables qui permettent la créativité et stimulent la croissance des entreprises à travers divers segments de clients.

CIMPRESS PLC (CMPR) - Modèle d'entreprise: partenariats clés

Production et partenaires de réalisation d'impression dans le monde entier

Cimpress maintient un réseau mondial de partenaires de production et d'exécution imprimés dans plusieurs pays. En 2023, la société opère dans environ 14 grandes installations de production dans le monde.

Région	Nombre d'installations de production	Capacités de fabrication clés
Amérique du Nord	6	Impression numérique, impression de compensation, grand format
Europe	5	Impression personnalisée spécialisée, matériel marketing
Asie-Pacifique	3	Impression commerciale à volume élevé

Collaborateurs de technologie et de développement de logiciels

Cimpress investit considérablement dans des partenariats technologiques pour améliorer les capacités numériques.

• Collaboration stratégique avec les fournisseurs de cloud computing
• Partenariats avec l'IA et les entreprises de technologie d'apprentissage automatique
• Alliances de développement de logiciels avec les entreprises technologiques d'entreprise

Partenaires d'intégration de la plate-forme de commerce électronique

La société a établi des intégrations avec plusieurs plateformes de commerce électronique pour étendre la portée du marché.

Plate-forme de commerce électronique	Type d'intégration	Pénétration du marché
Faire du shoprif	Intégration directe de l'API	87% des clients des petites entreprises
Woocommerce	Intégration du plugin	62% des connexions de boutiques en ligne

Fournisseurs de services de conception et de marketing

CIMPress collabore avec les plateformes de conception et les fournisseurs de services de marketing pour améliorer les offres des clients.

• Partenariats avec des marchés de conception graphique
• Relations collaboratives avec les plateformes d'automatisation marketing
• Intégration avec les fournisseurs d'outils de conception professionnels

Partenaires de la logistique et du réseau d'expédition

La société maintient de vastes partenariats logistiques pour assurer une distribution mondiale efficace.

Partenaire d'expédition	Couverture mondiale	Volume d'expédition annuel
Hauts	220+ pays	3,2 millions de colis par an
FedEx	190+ pays	2,8 millions de colis par an
DHL	220+ pays	2,5 millions de colis par an

CIMPRESS PLC (CMPR) - Modèle d'entreprise: Activités clés

Services d'impression et de conception personnalisés

Au cours de l'exercice 2023, Cimpress a généré 3,87 milliards de dollars de revenus totaux des services d'impression personnalisés. L'entreprise opère via plusieurs marques, notamment:

• Vistaprint
• Stylo national
• Brotres imprimés
• Wircachendruck

Catégorie de service	Volume annuel	Contribution des revenus
Matériel de marketing	2,4 milliards d'articles imprimés	1,2 milliard de dollars
Cartes de visite	750 millions de cartes	385 millions de dollars
Produits promotionnels personnalisés	500 millions d'articles	620 millions de dollars

Développement de plate-forme numérique

Cimpress a investi 187 millions de dollars dans le développement de la technologie et des plateformes en 2023, en se concentrant sur:

• Outils de conception basés sur le cloud
• Flux de travail de production automatisés
• Intégration d'apprentissage automatique
• Optimisation de la plate-forme mobile

Marketing et acquisition de clients

Les dépenses de marketing en 2023 ont totalisé 412 millions de dollars, le marketing numérique représentant 68% des dépenses totales. Métriques d'acquisition des clients:

• Nouvelle acquisition de clients: 1,2 million
• Taux de conversion du marketing numérique: 3,7%
• Taux de rétention de la clientèle: 62%

Innovation des produits et amélioration de la technologie

Les dépenses de recherche et de développement ont atteint 124 millions de dollars en 2023, avec des domaines de mise au point clés:

• Recommandations de conception axées sur l'IA
• Technologies d'impression durable
• Plates-formes de personnalisation avancées

Gestion opérationnelle mondiale

Région	Installations de fabrication	Capacité de production annuelle
Amérique du Nord	7 installations	1,2 milliard d'articles
Europe	12 installations	1,8 milliard d'articles
Asie-Pacifique	3 installations	450 millions d'articles

CIMPRESS PLC (CMPR) - Modèle d'entreprise: Ressources clés

Technologie d'impression numérique propriétaire

En 2024, Cimpress maintient une plate-forme de technologie d'impression numérique sophistiquée avec les spécifications suivantes:

Métrique technologique	Données quantitatives
Brevets totaux d'impression numérique	87 brevets actifs
Investissement annuel de R&D	52,3 millions de dollars
Vitesse de production	Jusqu'à 4 500 impressions par heure

Infrastructure de plate-forme en ligne multibrand

Cimpress exploite une plate-forme numérique complète avec:

• 12 marques en ligne distinctes
• Présence dans 35 pays
• La plate-forme prend en charge 22 langues différentes

Réseau de production mondial

Installation de production	Emplacement	Capacité annuelle
Centre de production en Amérique du Nord	Massachusetts, États-Unis	1,2 million de commandes / mois
Centre de production européen	Barcelone, Espagne	850 000 commandes / mois
Asie-Pacifique	Melbourne, Australie	450 000 commandes / mois

Travail qualifié dans la conception et la technologie

Composition de la main-d'œuvre en 2024:

• Total des employés: 6 987
• Professionnels de la technologie: 2 340
• Spécialistes du design: 1 125
• Expérience technique moyenne: 7,4 ans

Portefeuille de propriété intellectuelle

Catégorie IP	Compte total	Valeur estimée
Marques enregistrées	214	37,6 millions de dollars
Copyrights logiciels	98	22,4 millions de dollars
Brevets technologiques	87	64,2 millions de dollars

CIMPRESS PLC (CMPR) - Modèle d'entreprise: propositions de valeur

Solutions d'impression et de marketing personnalisées

CIMPRESS fonctionne via plusieurs marques offrant des solutions d'impression personnalisées avec un chiffre d'affaires annuel de 3,85 milliards de dollars au cours de l'exercice 2023. La société fournit des supports marketing personnalisés dans plusieurs catégories de produits.

Marque	Type de produit	Contribution annuelle des revenus
Vistaprint	Cartes de visite, matériel marketing	2,1 milliards de dollars
Stylo national	Produits promotionnels	450 millions de dollars
Brotres imprimés	Solutions d'impression européennes	380 millions de dollars

Capacités de production à la demande

Cimpress utilise réseau de fabrication distribué avec 23 installations de production dans le monde, permettant un revirement rapide et une production localisée.

• Temps de production moyen: 2-3 jours ouvrables
• Capacité de production mondiale: 500 millions de produits personnalisés par an
• Investissement en technologie de l'impression numérique: 125 millions de dollars en 2023

Outils de conception en ligne conviviaux

Les plateformes de conception numérique prennent en charge la personnalisation des clients avec plus de 10 millions d'utilisateurs actifs sur toutes les plateformes.

Plate-forme de conception	Utilisateurs actifs mensuels	Modèles de conception
Centre de conception Vistaprint	6,2 millions	Plus de 50 000 modèles
Moo Design Studio	1,8 million	25 000+ modèles

Produits personnalisés rentables

La stratégie moyenne des prix des produits maintient des marges compétitives avec un bénéfice brut de 35 à 40% entre les gammes de produits.

Large gamme d'offres de produits

Le portefeuille de produits s'étend sur plusieurs catégories avec des options de personnalisation complètes.

• Matériel marketing: 40% des revenus
• Pape professionnelle d'entreprise: 25% des revenus
• Produits promotionnels: 20% des revenus
• Solutions d'impression spécialisées: 15% des revenus

CIMPRESS PLC (CMPR) - Modèle d'entreprise: relations avec les clients

Plates-formes numériques en libre-service

Vistaprint.com et d'autres marques Cimpress exploitent des plateformes numériques avec une disponibilité de 99,7% en 2023. Outils de conception en ligne traités 23,4 millions de téléchargements de conception uniques au cours de l'exercice 2023.

Métrique de la plate-forme	Performance de 2023
Sessions de conception en ligne totales	47,2 millions
Temps moyen de création de conception	12,6 minutes

Systèmes de support client en ligne

Cimpress a maintenu une cote de satisfaction du client de 92,3% sur les canaux de support numériques en 2023.

• Temps de réponse du chat en direct: 2,4 minutes
• Résolution du support par e-mail: 97,1% dans les 24 heures
• Base de connaissances en libre-service avec 4 200 articles complets

Collaboration de conception axée sur la communauté

Les plateformes de marché de conception ont accueilli 18 600 contributeurs de conception actifs en 2023.

Métrique de collaboration de conception	2023 données
Modèles de conception totaux	1,2 million
Soumissions de conception communautaire	62,400

Approches marketing personnalisées

Les algorithmes de personnalisation ont traité 36,8 millions d'interactions clients en 2023.

• Campagnes par e-mail ciblées: 4,6 millions envoyés
• Taux de conversion à partir de recommandations personnalisées: 14,2%
• Précision du modèle d'apprentissage automatique: 87,3%

Outils de communication client automatisés

Les systèmes de communication automatisés ont géré 22,1 millions de points de contact clients au cours de l'exercice 2023.

Métrique d'automatisation	Performance de 2023
Notifications de statut de commande	17,3 millions
Demandes de commentaires automatisés	4,8 millions

CIMPRESS PLC (CMPR) - Modèle d'entreprise: canaux

Sites Web de commerce électronique en ligne

Cimpress exploite plusieurs plateformes en ligne, notamment:

Plate-forme	Revenus annuels (2023)	Trafic
Vistaprint	2,1 milliards de dollars	62 millions de visiteurs uniques
Imprimé	570 millions de dollars	35 millions de visiteurs uniques
Stylo national	380 millions de dollars	22 millions de visiteurs uniques

Applications mobiles

Cimpress Mobile Channel Statistics:

• Téléchargements d'applications mobiles: 4,2 millions en 2023
• Revenus mobiles: 680 millions de dollars
• Pourcentage de commande mobile: 42% du total des commandes

Équipes de vente directes

Catégorie de vente	Nombre de représentants commerciaux	Taille moyenne de l'accord
Ventes B2B	1 250 représentants	$5,400
Ventes d'entreprise	350 représentants	$42,000

Marchés tiers

Répartition des canaux du marché:

• Ventes Amazon: 240 millions de dollars
• Ventes Etsy: 95 millions de dollars
• Ventes eBay: 62 millions de dollars

Plateformes de marketing des médias sociaux

Plate-forme	Abonnés	Taux d'engagement
Facebook	2,1 millions	4.3%
Instagram	1,5 million	3.9%
Liendin	380,000	2.7%

CIMPRESS PLC (CMPR) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Cimpress dessert environ 125 000 petites et moyennes entreprises dans le monde. Les revenus annuels moyens par client SMB sont de 1 247 $. Le segment représente 62% de la clientèle totale.

Caractéristique du client	Pourcentage	Dépenses annuelles
Micro-entreprises (1-10 employés)	48%	$587
Petites entreprises (11-50 employés)	34%	$1,843
Entreprises moyennes (51-250 employés)	18%	$3,276

Entrepreneurs individuels

Cimpress prend en charge 87 500 entrepreneurs individuels. La valeur de transaction annuelle moyenne est de 412 $. La plate-forme numérique permet 73% des interactions.

• Professionnels indépendants
• Consultants indépendants
• Propriétaires d'entreprises en solo

Designers professionnels

Le segment des concepteurs professionnels comprend 42 000 utilisateurs actifs. L'utilisation moyenne de la plate-forme annuelle est de 1 675 $ par concepteur. Le marché de conception génère 18,3 millions de dollars par an.

Catégorie de concepteur	Nombre d'utilisateurs	Revenus moyens
Graphiste	28,500	$1,342
Concepteurs de sites Web	8,700	$2,156
Concepteurs imprimés	4,800	$987

Professionnels du marketing

Le segment marketing comprend 35 000 clients. Les dépenses de garantie annuelle totale de marketing atteignent 47,6 millions de dollars. 89% utilisent des solutions d'impression numérique.

Base de clientèle mondiale distribuée

Cimpress opère dans 18 pays. Total Client Reach: 375 000 entreprises et particuliers. Distribution géographique: 48% d'Amérique du Nord, 32% d'Europe, 15% d'Asie-Pacifique, 5% de reste du monde.

Région	Pourcentage de clientèle	Revenus annuels
Amérique du Nord	48%	276 millions de dollars
Europe	32%	184 millions de dollars
Asie-Pacifique	15%	86 millions de dollars
Reste du monde	5%	29 millions de dollars

CIMPRESS PLC (CMPR) - Modèle d'entreprise: Structure des coûts

Investissements infrastructures technologiques

Selon le rapport annuel de Cimpress 2023, les investissements sur les infrastructures technologiques ont totalisé 101,4 millions de dollars pour l'exercice.

Catégorie d'investissement technologique	Montant ($)
Infrastructure de cloud computing	42,6 millions
Développement de logiciels	33,2 millions
Systèmes de cybersécurité	15,8 millions
Mises à niveau de la plate-forme numérique	9,8 millions

Dépenses de production et de fabrication

Les coûts de production de Cimpress en 2023 étaient de 687,3 millions de dollars.

• Coût de main-d'œuvre de fabrication directe: 214,5 millions de dollars
• Dépenses de matières premières: 372,6 millions de dollars
• Entretien de l'équipement de fabrication: 100,2 millions de dollars

Coûts de marketing et d'acquisition des clients

Les dépenses de marketing pour l'exercice 2023 ont atteint 156,7 millions de dollars.

Canal de marketing	Dépenses ($)
Publicité numérique	67,3 millions
Marketing des moteurs de recherche	41,2 millions
Campagnes de médias sociaux	28,5 millions
Publicité médiatique traditionnelle	19,7 millions

Dépenses de recherche et développement

Les investissements en R&D pour 2023 ont totalisé 93,6 millions de dollars.

• Recherche sur l'innovation des produits: 52,4 millions de dollars
• Développement technologique: 31,2 millions de dollars
• Test de prototype: 10 millions de dollars

Frais généraux opérationnels mondiaux

Les frais généraux mondiaux totaux pour Cimpress en 2023 étaient de 224,5 millions de dollars.

Catégorie de dépenses opérationnelles	Montant ($)
Salaires administratifs	89,6 millions
Entretien d'installation	62,3 millions
Dépenses de bureau mondial	42,7 millions
Voyage et communication	29,9 millions

CIMPRESS PLC (CMPR) - Modèle d'entreprise: Strots de revenus

Ventes de produits imprimées à la demande

Pour l'exercice 2023, Cimpress a déclaré un chiffre d'affaires total de 3,86 milliards de dollars. Les revenus d'impression à la demande ont spécifiquement généré 1,76 milliard de dollars à partir de diverses catégories de produits.

Catégorie de produits	Contribution des revenus
Vêtements personnalisés	612 millions de dollars
Matériel de marketing	485 millions de dollars
Produits photo	283 millions de dollars
Cartes de visite	214 millions de dollars

Services de conception basés sur l'abonnement

CIMPRESS a généré 287 millions de dollars auprès de la conception et des services numériques basés sur l'abonnement en 2023.

• Services de conception via Vistaprint
• Plateforme d'abonnement MOO PRO
• Revenus sur le marché des concepts personnalisés

Modèles de tarification basés sur le volume

Les prix basés sur le volume ont généré environ 425 millions de dollars de revenus pour les grandes entreprises et les clients en vrac.

Segment de clientèle	Valeur de commande moyenne
Entreprenants	$3,750
Clients des petites entreprises	$285

Offres de produits multiplateformes

Les revenus multiplateformes ont atteint 512 millions de dollars, intégrant plusieurs gammes de produits et services.

• Ventes de forfaits multi-produits
• Packages de solutions de marketing intégrées
• Produits personnalisés Stratégies de vente croisée

Génération des revenus du marché international

Les marchés internationaux ont contribué à 1,24 milliard de dollars au chiffre d'affaires total de Cimpress en 2023.

Région géographique	Contribution des revenus
Europe	592 millions de dollars
Amérique du Nord	418 millions de dollars
Asie-Pacifique	230 millions de dollars

Cimpress plc (CMPR) - Canvas Business Model: Value Propositions

You're looking at how Cimpress plc delivers value across its portfolio of mass customization businesses. The core promise is delivering individually customized orders with near mass production efficiency. This strategy is what underpins the entire operation.

Affordable, high-quality custom products via mass production efficiency

Cimpress plc invests in and builds customer-focused, entrepreneurial, print mass-customization businesses for the long term. Mass customization is the competitive strategy used to produce goods and services to meet individual customer needs with near mass production efficiency. The total revenue for the fiscal year ending June 30, 2025, reached $3,403.1 million, showing the scale achieved through this efficiency model. For the twelve months ending September 30, 2025, trailing revenue was $3.46B.

Broadest selection of physical products for brand building and growth

The selection across Cimpress businesses is wide, catering to diverse brand building and growth needs. You see this breadth reflected in the various product lines offered by segments like VistaPrint and National Pen. The portfolio includes:

• Marketing materials
• Business cards and stationery
• Signage, including large format
• Promotional products
• Logo apparel
• Packaging and labels
• Books and magazines
• Photo merchandise

Convenience and speed of web-to-print ordering and delivery

The digital, web-to-print ordering experience is central to delivering on the promise of convenience and speed. The PrintBrothers and The Print Group businesses, which are heavily focused on digital fulfillment, collectively exceeded $1 billion in annual revenue for the first time in fiscal year 2025. Vista, the largest segment, saw its revenue grow by 5% for the year ended June 30, 2025, demonstrating continued customer adoption of the digital ordering process. The company continues to invest in capabilities that support this high-volume, individualized digital workflow.

Focus on higher-value elevated products (e.g., packaging, apparel)

Cimpress plc is actively shifting focus toward product categories that command higher value and offer stronger growth potential. These higher-growth categories, which include packaging, apparel, and signage, now drive well over $1.5 billion of annual Cimpress revenues. Within the Vista segment, revenue growth was noted as stronger for product categories like promotional products, apparel, signage and packaging and labels in fiscal year 2025. This strategic emphasis on elevated products is a key driver for future profitability, even as legacy categories like business cards see headwinds.

Here's a quick look at the scale of the business as of the close of fiscal year 2025:

Metric	Amount (FYE 6/30/2025)
Total Revenue	$3,403.1 million
Vista Segment Revenue Growth	5%
Higher-Growth Product Revenue Contribution	Over $1.5 billion
PrintBrothers/The Print Group Combined Revenue	Exceeded $1 billion
Adjusted EBITDA	$433.2 million

Cimpress plc (CMPR) - Canvas Business Model: Customer Relationships

You're looking at how Cimpress plc keeps its massive, decentralized customer base engaged across its various brands, from the small business owner needing five hundred flyers to a larger firm ordering custom apparel. The core relationship strategy is a spectrum, moving from pure digital self-service to high-touch account management, all underpinned by scale.

Largely automated, self-service e-commerce platforms

The engine here is the web-to-print mass customization platform, which is designed for efficiency and high volume. Honestly, this is where the vast majority of transactions happen. We know customers prefer this route for simple tasks; industry data suggests about 81% of customers attempt to solve problems independently before reaching out to a live agent. Cimpress's scale supports this model, with total reported consolidated revenue hitting $3,403.1 million for the fiscal year ending June 30, 2025. The self-service nature is evident in the segment performance, where the Vista brand, which serves a broad base of small and micro-businesses, surpassed $1.8 billion in revenue in FY2025. That's a lot of automated transactions.

The sheer volume processed through these platforms is what allows Cimpress to deliver on its promise of mass production efficiency for customized goods. It's a system that's hard to replicate, built on proprietary software and 20 production facilities plus hundreds of fulfillment partners.

Dedicated account support for higher-value business customers

To be fair, not every customer fits the self-service mold, especially those with more complex or recurring needs. Cimpress strategically focuses on customers with higher LTV (Lifetime Value), which necessitates a different relationship approach. This is where dedicated account support comes into play, likely concentrated within segments that handle more complex products or larger B2B volumes. For instance, the PrintBrothers and The Print Group businesses collectively exceeded $1 billion in annual revenue for the first time in FY2025, suggesting a significant pool of customers that may require more direct interaction than the typical Vista user. This tier of support helps secure those higher-value relationships.

The shift in marketing spend reflects this focus too. Advertising as a percentage of Cimpress revenues decreased from 17% to 13% over time, partly due to this growing emphasis on higher-value customers. That's a 4 percentage point shift in focus, showing a move away from broad-stroke acquisition toward nurturing valuable accounts.

Community and content-driven engagement for small business owners

For the millions of small business owners using platforms like VistaPrint, engagement often centers on utility and inspiration rather than direct account management. While specific community engagement metrics aren't public, the strategy is implied by the product focus. Vista's growth was strong in categories like signage, apparel, and packaging, which often require design ideas or best practice content to drive adoption. The relationship here is built on being the go-to resource for brand building. The National Pen segment, which focuses on promotional products, also contributes significantly, with full-year revenue at $406.8 million in FY2025. This type of business thrives on repeat purchasing driven by ongoing marketing needs, which content helps facilitate.

Here's the quick math: the company is actively managing a portfolio where one segment, Vista, is over $1.8 billion in revenue, meaning the digital content strategy must be incredibly scalable to support that user base.

Targeted promotional offers to drive repeat purchases and new customer acquisition

Cimpress uses data-driven efficiency gains to manage customer acquisition and retention costs. The reduction in overall advertising spend as a percentage of revenue to 13% suggests that their promotional offers are becoming more targeted and effective, driving repeat purchases rather than relying on expensive blanket advertising. National Pen, for example, saw a strong 12% reported sales growth in its fourth quarter, which often signals successful promotional activity or targeted upsells. The goal is clear: get more value out of every marketing dollar spent to improve the bottom line, even when net income is under pressure, as it was in FY2025, falling to $12.9 million.

The relationship management is about optimizing the funnel, ensuring that the self-service majority converts efficiently and the high-value customers are retained with dedicated service.

Here are the key financial and operational metrics that frame these customer relationship strategies for the fiscal year ending June 30, 2025:

Metric	Value (FY2025)	Context
Total Consolidated Revenue	$3,403.1 million	Overall scale of customer demand.
Vista Segment Revenue	Exceeded $1.8 billion	Scale of the primary self-service customer base.
PrintBrothers/The Print Group Combined Revenue	Exceeded $1 billion	Indicates significant volume from upload-and-print customers.
National Pen Revenue	$406.8 million	Revenue from the promotional products customer segment.
Advertising as % of Revenue	Decreased to 13%	Indicates improved targeting/efficiency in customer acquisition.
Net Income	$12.9 million	The financial result Cimpress is working to improve via customer value.

Finance: draft the Q3 2025 customer acquisition cost analysis by next Tuesday.

Cimpress plc (CMPR) - Canvas Business Model: Channels

You're looking at how Cimpress plc gets its mass customization products and services into the hands of customers across its diverse portfolio as of late 2025. The channels are heavily weighted toward digital, but a significant direct sales component remains vital for certain segments.

For the fiscal year ending June 30, 2025, Cimpress plc reported total revenue of $3,403.1 million. The most recent performance snapshot, Q1 of fiscal year 2026, showed a 7% year-over-year revenue increase, setting a strong foundation.

Here is a look at the revenue contribution and growth across the primary channels, based on the latest available full-year 2025 and Q1 2026 data:

Channel/Segment	FY 2025 Revenue (Approximate)	Q1 FY2026 Revenue	Q1 FY2026 YoY Growth
Direct E-commerce (Vista)	$1.82 billion	Nearly $455 million	6%
Direct Sales Force (National Pen)	$406.8 million	Just over $103.2 million	10%
Upload & Print (Combined)	Exceeded $1 billion	N/A (Individual growth noted)	15% for PrintBrothers and 15% for The Print Group

Direct-to-consumer/business e-commerce websites (e.g., VistaPrint)

The flagship Vista brand is the largest revenue engine for Cimpress plc, generating $1.82 billion in revenue for the full fiscal year 2025. This channel is primarily driven by its e-commerce platform, which saw its Q1 FY2026 revenue climb 6% year-over-year to nearly $455 million. The company is strategically repositioning Vista as the leading destination for small business print needs, focusing on elevated products like packaging, apparel, and signage, which are valued more highly by customers.

Direct sales force for National Pen's promotional products

National Pen relies on a direct sales force model for its promotional products, though it is increasingly integrating e-commerce. Full-year revenue for National Pen in fiscal year 2025 reached $406.8 million, marking a 5% increase. In the first quarter of fiscal year 2026, National Pen's revenue climbed 10% year-over-year to just over $103.2 million. This channel benefits significantly from internal collaboration; in fiscal year 2025, a Cross-Cimpress Fulfillment arrangement led to a 28% increase in Vista revenues for products fulfilled by National Pen.

Upload & Print specialist websites (e.g., PrintBrothers, Pixartprinting)

The Upload & Print businesses, which include PrintBrothers and The Print Group, represent a growing digital channel. Collectively, their FY2025 revenue grew by about 5% combined, surpassing $1 billion for the first time. The momentum continued strongly into Q1 FY2026, with both PrintBrothers and The Print Group reporting individual revenue growth of 15%. The Print Group generated revenues of $98.6 million in Q2 FY2025, while PrintBrothers generated $174.5 million in the same quarter.

Mobile applications for design and ordering

While specific mobile application revenue is not broken out, the overall digital focus implies heavy mobile usage, especially given the emphasis on design support. Cimpress plc continues to integrate Artificial Intelligence into its processes to help both its designers and customers become more efficient in the design phase. The company recognizes that design remains the most challenging part of the order for many customers, making digital tools a key part of the channel experience.

You should track the continued growth of the Upload & Print segment, as its double-digit Q1 growth suggests a strong channel shift. Finance: reconcile Q1 FY2026 segment revenues to the total $3.46B TTM revenue figure by next Tuesday.

Cimpress plc (CMPR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Cimpress plc as of their Fiscal Year 2025, which ended June 30, 2025. This company serves a wide spectrum, from the smallest business owner to larger professional print buyers, all under the umbrella of mass customization.

The scale of the customer base can be inferred from the revenue generated by the segments that serve them. For the fiscal year ended June 30, 2025, Cimpress plc reported total consolidated revenue of $3,403.1 million. As of September 30, 2025, the trailing twelve-month revenue stood at $3.46B.

Here is a breakdown of the financial scale associated with the primary business units that map to your specified customer segments:

Customer Focus Area (Implied Segment)	Relevant Cimpress Business Unit(s)	FY 2025 Revenue/Metric	Growth/Detail
Small and medium-sized businesses (SMBs) globally	Vista (Flagship brand)	Surpassed $1.8 billion in revenue	Continues to make up more than 50% of Cimpress plc's income
Individual consumers, teams, and associations needing custom goods	Vista (Consumer-oriented products)	Revenue growth noted in promotional products, apparel, and gifts	Second fiscal quarter includes the majority of holiday shopping season sales for consumer products like holiday cards and photo merchandise
Higher-value customers purchasing elevated products (packaging, signage)	Vista	Revenue growth stronger in packaging and labels, and signage categories	PrintBrothers segment revenue increased by $24.2 million (excluding currency/inter-segment)
Resellers and graphic design professionals via specialist brands like Exaprint	PrintBrothers and The Print Group (Combined)	Collectively exceeded $1 billion in annual revenue for the first time	Combined revenue grew by about 5% in FY2025
Promotional Products Customers	National Pen	Full-year revenue increased 5% to a total of $406.8 million	Posted 12% reported sales growth in the fourth quarter

The company's overall structure as of June 30, 2025, included five reportable segments: Vista, PrintBrothers, The Print Group, National Pen, and All Other Businesses. Cimpress plc had approximately 15,000 full-time employees as of that date.

You can see the diversity in customer focus by looking at the product category performance within the Vista segment:

• Revenue growth was stronger for product categories like promotional products, apparel, signage, and packaging and labels.
• Revenue growth was dampened by a decline in the business cards and stationery product category in the U.S..

Also, the All Other Businesses segment, which includes BuildASign, saw Q3 FY2025 revenue grow 5% year over year on a reported basis, driven by strong cross-Cimpress fulfillment. That same quarter, The Print Group saw a constant-currency revenue growth of 6%.

Finance: draft 13-week cash view by Friday.

Cimpress plc (CMPR) - Canvas Business Model: Cost Structure

You're looking at the expense side of Cimpress plc's operations for the fiscal year ended June 30, 2025. It's a structure heavily weighted toward variable production and customer acquisition costs, which is typical for a high-volume, decentralized manufacturing and fulfillment model.

High variable cost of goods sold, increasing by $90.6 million in FY2025

The core cost of revenue, or Cost of Goods Sold (COGS), saw a substantial jump. For the year ended June 30, 2025, cost of revenue increased by $90.6 million year over year. This cost represented 52.5% of the total revenue of $3,403.1 million for FY2025. This compares to 51.5% of revenue in the prior year. The aggregate variable cost of goods sold increased by approximately 100 basis points as a percentage of revenue. A significant driver of this increase was higher third-party fulfillment costs, which rose by $33.1 million, partly due to product mix shifts toward faster-growing categories that use the third-party fulfillment network.

Cost of Revenue Component (Year Ended June 30, 2025)	Amount (in thousands)	Percentage of Revenue
Cost of revenue	$1,785,635	52.5%
Cost of revenue (FY2024)	$1,695,062	51.5%
Increase in Cost of Revenue (FY2025 vs FY2024)	$90,573	100 basis points increase

This increase in COGS was also influenced by specific variable production and delivery costs:

• Variable-based manufacturing costs rose by $27.2 million.
• Variable-based shipping costs increased by $15.1 million.

The cost structure reflects the volume-driven nature of the business; more sales mean more direct costs.

Significant capital expenditure for new production hubs and technology

Cimpress plc continued to invest heavily in its physical and digital infrastructure. The overall impact on cash flow was clear: Adjusted free cash flow decreased by $113.0 million for the year ended June 30, 2025. This decrease was partly due to a $34.1 million increase in capitalized expenditures compared to the prior year. These capital expenditures were primarily for planned investments in new production equipment and facility expansion. For instance, the Q2 FY2025 outlook projected capital expenditures of approximately $74 million for the full fiscal year 2025.

Variable-based manufacturing and shipping costs ($27.2 million and $15.1 million increase in FY2025)

As noted above, these direct costs tied to production and delivery saw significant increases, signaling higher operational throughput but also higher per-unit variable expense pressure. The manufacturing cost increase was $27.2 million, and the shipping cost increase was $15.1 million, both primarily due to volume-related increases. This is the cost of moving product through the decentralized network.

Marketing and advertising spend to drive customer acquisition

Driving customer acquisition across the diverse portfolio required significant marketing outlay. Total marketing and selling expenses increased by $24.1 million in FY2025. This expense growth was composed of several elements:

• Higher cash compensation costs, driven by the annual merit cycle and hiring, accounted for $18.3 million of the increase.
• Advertising spend itself increased by $9.8 million, driven by volume and targeted investments, plus higher costs for performance advertising in the U.S. market during the second quarter.

Still, not all segments followed the same advertising trend; for example, National Pen reduced advertising as a percentage of revenue in Q1 FY2025 to improve returns and efficiency. Conversely, Vista's advertising as a percent of revenue increased by 90 basis points in Q2 FY2025 year over year.

Operating expenses for a diverse, decentralized business structure

The decentralized structure results in various operating costs that are not directly tied to a single product line. Overall operating income for Cimpress plc decreased by $21.1 million to end at $226.3 million for FY2025. Costs related to the decentralized operations included:

• Central and Corporate Costs (excluding unallocated share-based compensation) increased by $5.8 million in Q2 FY2025, driven by volume-related operating costs and a $2.9 million one-time land duty tax assessment.
• Tariff-related costs, net of pricing increases, amounted to approximately $3 million in the fourth quarter, primarily impacting the National Pen business.

The company is definitely managing complexity across its segments like Vista, PrintBrothers, The Print Group, and National Pen.

Cimpress plc (CMPR) - Canvas Business Model: Revenue Streams

The primary revenue stream for Cimpress plc (CMPR) is the sale of custom print and promotional products.

You can see the breakdown of the total consolidated revenue for the fiscal year 2025 right here:

Revenue Component	FY2025 Amount (Millions USD)
Total Consolidated Revenue	$3,403.1
VistaPrint Segment Revenue	Exceeding $1,800.0
National Pen Revenue	$406.8
Upload & Print (Combined) Revenue	Exceeding $1,000.0

The growth in the Upload & Print category is notable, as PrintBrothers and The Print Group collectively exceeded the $1 billion revenue mark for the first time in FY2025.

Here are the key revenue stream figures for the fiscal year 2025:

• Total consolidated revenue of $3,403.1 million in fiscal year 2025.
• VistaPrint segment revenue exceeding $1.8 billion in FY2025.
• Revenue from National Pen, totaling $406.8 million in FY2025.
• Upload & Print businesses (PrintBrothers/The Print Group) exceeding $1 billion combined revenue in FY2025.

To be fair, the total consolidated revenue of $3,403.1 million reflects a 3% increase over the prior year.