Cinemark Holdings, Inc. (CNK): Business Model Canvas [Jan-2025 Mis à jour]

Cinemark Holdings, Inc. (CNK) est une puissance cinématographique, transformant l'expérience cinématographique grâce à un modèle commercial méticuleusement conçu qui mélange la technologie de pointe, les partenariats stratégiques et l'innovation centrée sur le client. Des systèmes de projection numériques de pointe aux environnements de théâtre immersifs, Cinemark a révolutionné comment le public consomme le divertissement, créant un écosystème complet qui va bien au-delà de la simple montre des films. En tirant parti des plates-formes numériques avancées, des offres de contenu diverses et des stratégies sophistiquées d'engagement client, la société s'est positionnée comme un leader dans l'industrie du cinéma compétitif, offrant plus qu'un simple film - mais une expérience de divertissement entière qui fait revenir au public pour plus.

Cinemark Holdings, Inc. (CNK) - Modèle commercial: partenariats clés

Des studios de cinéma offrant du contenu cinématographique de première course

Cinemark maintient des partenariats stratégiques avec les grands studios de cinéma, notamment:

Studio	Fourniture de contenu annuel	Valeur de partenariat estimé
Studios Walt Disney	35-40 films par an	125 à 150 millions de dollars
Photos de Warner Bros.	25-30 films par an	90 à 110 millions de dollars
Images universelles	20-25 films par an	75 à 95 millions de dollars

Fournisseurs de concession et réseaux de distribution des aliments

Les partenaires clés de la chaîne d'approvisionnement des concessions comprennent:

• Coca-Cola Company: fournisseur de boissons exclusives
• Brands Conagra: fournisseur de produits de pop-corn et de collation
• Aramark: partenaire de distribution des services alimentaires

Fournisseur	Valeur du contrat d'alimentation annuel	Catégories de produits
Coca-Cola Company	45 à 55 millions de dollars	Boissons, boissons de fontaine
Marques de conagra	30 à 40 millions de dollars	Pop-corn, collations

Vendeurs technologiques pour les systèmes de projection numérique et de billetterie

Détails du partenariat technologique:

• Christie Digital Systems: Fournisseur d'équipement de projection numérique primaire
• Fandango: plateforme de billetterie en ligne
• Dolby Laboratories: Technologie du système audio

Partenaire technologique	Valeur du contrat	Contribution technologique
Systèmes numériques Christie	25 à 35 millions de dollars	Équipement de projection numérique
Fandango	15-20 millions de dollars	Plateforme de billetterie en ligne

Développeurs immobiliers pour les stratégies de localisation du théâtre

Le réseau de partenariat immobilier comprend:

• Groupe de propriétés Simon
• Groupe de Westfield
• Propriétés CBL

Promoteur	Nombre de lieux de théâtre	Valeur de location de localisation annuelle
Groupe de propriétés Simon	45 Emplacements de théâtre	60 à 75 millions de dollars
Groupe de Westfield	30 lieux de théâtre	40 à 50 millions de dollars

Sociétés de carte de crédit pour traitement des paiements

Partenariats de traitement des paiements:

• Visa
• MasterCard
• American Express

Fournisseur de paiement	Volume de transaction	Revenus de frais de traitement
Visa	500 à 600 millions de dollars par an	15-20 millions de dollars
MasterCard	400 à 500 millions de dollars par an	12 à 17 millions de dollars

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: Activités clés

Opération de cinéma et gestion

En 2024, Cinemark exploite 4 423 écrans de cinéma dans 332 théâtres aux États-Unis. La société gère 1 500 systèmes de projection numérique et maintient une capacité de théâtre moyenne de 250 à 300 sièges par emplacement.

Métrique opérationnelle	Quantité
Total des théâtres	332
Total des écrans de film	4,423
Systèmes de projection numérique	1,500

Projection de films et exposition

Cinemark projette environ 150-200 titres de film par an, avec une moyenne de 10 à 15 nouvelles sorties par mois. La société alloue 60% du temps d'écran aux principales versions de studio et 40% aux films indépendants et de niche.

Ventes de concession et services alimentaires

Les revenus de concession représentent 30,2% du total des revenus du cinéma. Les dépenses de concession moyen par client sont de 6,85 $, avec le mélange de produits typique suivant:

Objet de concession	Pourcentage de ventes
Popcorn	35%
Boissons gazeuses	25%
Bonbons	20%
Autres collations	20%

Systèmes de billetterie numérique et de réservation en ligne

Cinemark traite 65% des ventes de billets via des plateformes numériques. Le volume des ventes de billets en ligne atteint environ 22 millions de transactions par an, avec des réservations d'applications mobiles représentant 40% des ventes numériques.

• Frais de transaction de plate-forme numérique: 0,50 $ - 1,25 $ par billet
• Taux de téléchargement des applications mobiles: 3,2 millions d'utilisateurs actifs
• Taux d'achèvement de la réservation en ligne: 92%

Marketing et planification des événements promotionnels

Les dépenses de marketing représentent 8,5% des revenus annuels totaux. Les principales stratégies de marketing comprennent:

• Engagement des médias sociaux: 2,1 millions d'abonnés
• Base de données de marketing par e-mail: 5,4 millions d'abonnés
• Événements promotionnels annuels: 12-15 campagnes majeures

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: Ressources clés

Network étendu des emplacements de cinéma

Depuis le quatrième trimestre 2023, Cinemark fonctionne 534 théâtres avec 5 825 écrans totaux aux États-Unis et en Amérique latine. La rupture géographique comprend:

Région	Nombre de théâtres	Pourcentage du total
États-Unis	333	62.4%
l'Amérique latine	201	37.6%

Technologie avancée de projection numérique

L'infrastructure technologique de Cinemark comprend:

• 100% Systèmes de projection numérique dans tous les théâtres
• XD (Extreme Digital) Écrans de grand format premium dans 95 emplacements
• Capacités de projection de résolution 4K

Solide reconnaissance de la marque

Métriques d'évaluation de la marque:

Métrique	Valeur
Valeur de marque	1,2 milliard de dollars
Part de marché dans le divertissement du cinéma	18.5%

Main-d'œuvre qualifiée

Statistiques de l'emploi pour Cinemark:

• Total des employés: 12 800 (à partir de 2023)
• Tenure moyenne des employés: 3,7 ans
• Heures de formation annuelles par employé: 22 heures

Plates-formes numériques

Métriques d'engagement numérique:

Plate-forme	Base d'utilisateurs	Transactions numériques annuelles
Application mobile	4,2 millions d'utilisateurs actifs	37,6 millions de ventes de billets
Site web	8,5 millions de visiteurs mensuels	22,4 millions de ventes de billets

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: propositions de valeur

Expérience de visionnage de cinéma de haute qualité

Cinemark propose des écrans de grand format haut de gamme avec une technologie de projection numérique 4K. En 2023, la société exploite 4 423 écrans dans 332 théâtres aux États-Unis.

Épreuve	Nombre de théâtres	Écrans totaux
Projection numérique	332	4,423

Sélection de films diversifiés sur plusieurs genres

Cinemark propose des offres de films approfondies dans divers genres, notamment:

• Blockbusters hollywoodiens
• Films indépendants
• Cinéma international
• Films de genre spécialisés

Environnements de théâtre confortables et technologiquement avancés

Fonction Cinemark XD Auditoriums Écrans de mur à mur et Systèmes de son surround personnalisés. La société a investi 50,8 millions de dollars dans les rénovations du théâtre et les améliorations technologiques en 2022.

Caractéristique de théâtre	Investissement en 2022
Mises à niveau technologique	50,8 millions de dollars

Prix ​​compétitif pour le divertissement

Le prix moyen des billets pour les théâtres Cinemark en 2022 était de 9,16 $, contre la moyenne nationale de 9,57 $.

Type de billet	Prix ​​moyen
Billet standard	$9.16

Expérience client améliorée grâce à des programmes de fidélité

Cinemark Movie Rewards Program propose:

• 20 points par 1 $ dépensés
• Billets de film gratuits après avoir accumulé 150 points
• Remises exclusives des membres

Au troisième trimestre 2023, Cinemark a rapporté 7,4 millions de membres du programme de fidélité active.

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: relations avec les clients

Programmes d'adhésion à la fidélité

Cinemark Movie Rewards Program compte 16,4 millions de membres actifs au troisième trimestre 2023. Les membres reçoivent 1 point par dollar dépensé sur les achats de billets et de concession. Offres du programme:

• Billets de film gratuits après 150 points accumulés
• Remises exclusives sur les concessions
• Récompenses d'anniversaire

Niveau d'adhésion	Avantages annuels	Dépenses de qualification
Membre standard	Récompenses de base	$0-$499
Membre de Silver	Récompenses améliorées	$500-$999
Membre de l'or	Avantages supérieurs	$1000+

Application mobile pour les achats de billets et les récompenses

L'application mobile Cinemark a téléchargé 7,3 millions de fois en 2023. Les fonctionnalités incluent:

• Achat de billets numériques
• Sélection des sièges réservés
• Suivi des points de récompense en temps réel
• Recommandations de films personnalisés

Service client en ligne et en personne

Cinemark maintient les canaux de support client 24/7:

• Prise en charge du téléphone: temps d'attente moyen 3,2 minutes
• Temps de réponse par e-mail: 12-24 heures
• Support de chat en direct disponible sur le site Web
• Représentants du service à la clientèle dans le théâtre

Recommandations de films personnalisés

Le système de recommandation basé sur l'IA traite 8,2 millions de points de données de préférence des utilisateurs par an. Taux de précision de recommandation: 73%.

Engagement des médias sociaux et renforcement de la communauté

Plate-forme sociale	Abonnés	Taux d'engagement
Instagram	672,000	4.3%
Gazouillement	289,000	2.1%
Facebook	1,1 million	3.7%

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: canaux

Emplacements physiques de cinéma

Au quatrième trimestre 2023, Cinemark exploite 4 423 écrans au total dans 332 théâtres aux États-Unis.

Type d'emplacement	Nombre de théâtres	Écrans totaux
États-Unis	332	4,423
Marchés internationaux	12	139

Application mobile

L'application mobile de Cinemark disponible sur les plates-formes iOS et Android avec les fonctionnalités suivantes:

• Achats de billets mobiles
• Sélection des sièges réservés
• Cinemark Movie Rewards Program Intégration

Site Web en ligne pour les achats de billets

Site Web: www.cinemark.com génère environ 35% du total des ventes de billets à partir de 2023.

Plates-formes de billetterie tierces

Plate-forme	Pourcentage de ventes
Fandango	22%
BoueTtickets.com	8%

Canaux de marketing des médias sociaux

• Facebook: 1,2 million d'abonnés
• Instagram: 487 000 abonnés
• Twitter: 263 000 abonnés
• Tiktok: 95 000 abonnés

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: segments de clientèle

Passionnés de films

Cinemark cible des cinéphiles dédiés avec des caractéristiques démographiques spécifiques:

Tranche d'âge	Pourcentage	Visites de cinéma annuelles
25-44 ans	42%	8-12 visites par an
45-54 ans	22%	4-7 visites par an

Familles et jeunes adultes

Caractéristiques démographiques clés:

• Revenu des ménages: 75 000 $ - 125 000 $
• Taille moyenne du groupe: 3-4 personnes
• Préférence de dépistage du week-end: 68%

Adolescents et étudiants

Répartition du segment:

Groupe	Pourcentage d'audience	Dépenses de billets moyens
Lycéens	22%	12,50 $ par billet
Étudiants	18%	11,75 $ par billet

Groupes d'événements d'entreprise

Métriques du segment d'entreprise:

• Réservations annuelles d'événements d'entreprise: 3200
• Taille moyenne du groupe: 25-50 personnes
• Revenu moyen par événement: 1 850 $

Cinéastes fréquents

Statistiques du programme de fidélité:

Niveau d'adhésion	Nombre de membres	Dépenses annuelles moyennes
Récompenses cinématographiques	4,2 millions	285 $ par membre
Membres premium	620,000	475 $ par membre

Cinemark Holdings, Inc. (CNK) - Modèle d'entreprise: Structure des coûts

Entretien des installations de théâtre

Coûts de maintenance des installations annuelles pour Cinemark en 2023: 187,3 millions de dollars

Catégorie de dépenses	Coût annuel
Réparations du bâtiment	62,4 millions de dollars
Nettoyage et assainissement	38,9 millions de dollars
Entretien de l'équipement	86 millions de dollars

Salaire et formation du personnel

Coût total de main-d'œuvre pour Cinemark en 2023: 412,6 millions de dollars

• Salaire horaire moyen pour le personnel du théâtre: 14,25 $
• Dépenses de formation annuelles: 22,3 millions de dollars
• Salaires de gestion: 89,7 millions de dollars

Licence de film et acquisition de contenu

Total des dépenses d'acquisition de contenu en 2023: 276,5 millions de dollars

Type de contenu	Coût annuel de licence
Films de studio hollywoodien	198,2 millions de dollars
Films indépendants	43,6 millions de dollars
Contenu international	34,7 millions de dollars

Technologie et infrastructure numérique

Investissement total technologique en 2023: 94,6 millions de dollars

• Systèmes de projection numérique: 47,3 millions de dollars
• Plateformes de billetterie et de réservation: 28,9 millions de dollars
• Infrastructure de cybersécurité et de réseau: 18,4 millions de dollars

Dépenses marketing et promotionnelles

Budget marketing total pour 2023: 65,4 millions de dollars

Canal de marketing	Dépenses annuelles
Publicité numérique	29,6 millions de dollars
Campagnes de médias sociaux	12,8 millions de dollars
Publicité médiatique traditionnelle	23 millions de dollars

Cinemark Holdings, Inc. (CNK) - Modèle commercial: Strots de revenus

Ventes de billets de cinéma

Pour l'exercice 2022, Cinemark a rapporté des revenus totaux d'admission de 1,14 milliard de dollars. Le prix moyen des billets était de 9,16 $.

Source de revenus	2022 Montant
Ventes de billets intérieures	880,4 millions de dollars
Ventes internationales de billets	259,6 millions de dollars

Concession et revenus alimentaires

Cinemark a généré 697,4 millions de dollars de revenus de concession pour 2022.

• Dépenses de concession moyennes par patron: 5,22 $
• Marge de concession: environ 85%

Frais de dépistage du format premium

Les projections de haut format premium ont contribué 154,3 millions de dollars en revenus supplémentaires pour 2022.

Format premium	Contribution des revenus
Théâtres XD	98,7 millions de dollars
Projections IMAX	55,6 millions de dollars

Revenu de la publicité et du parrainage

Les revenus publicitaires ont totalisé 42,6 millions de dollars en 2022.

Programme de fidélité et ventes de marchandises

Cinemark Movie Rewards Program comptait 12,4 millions de membres actifs en 2022.

Métrique du programme de fidélité	Valeur 2022
Membres actifs	12,4 millions
Ventes de marchandises	16,2 millions de dollars

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why a patron chooses Cinemark Holdings, Inc. over the couch or a competitor. It's about delivering an experience that justifies the ticket price and the trip out.

Immersive, differentiated cinematic experience via PLF screens (XD, D-BOX)

• Cinemark XD is positioned as the world's No. 1 exhibitor-branded premium large format.
• D-BOX motion seats are present in over 450 auditoriums across the U.S. and Latin America as of August 2025.
• A May 2025 expansion is set to increase Cinemark's worldwide D-BOX presence to more than 500 auditoriums.

High-comfort viewing with recliner seats in over 70% of the domestic circuit

Cinemark Holdings, Inc. has installed its Luxury Lounger recliner seats in 70 percent of its U.S. theaters. These seats offer ultra-plush cushioning, motorized headrest and footrest customization, and adjustable heating in select spots. This focus on comfort is a direct counter to at-home viewing inertia.

Value and flexibility through the Movie Club subscription model

The Cinemark Movie Club offers a tiered monthly fee structure, ranging from $10.99 to $11.99 per month based on location. The program, which surpassed one million subscribers by June 2022, provides tangible savings:

• One free 2D movie ticket credit per month, with unused credits rolling over.
• A 20% discount on all concession purchases made every visit.
• Waived online ticketing fees.

High-quality, high-margin food and beverage offerings

The focus on premium concessions drives margin, and the numbers show patrons are responding. For the third quarter of 2025, Cinemark Holdings, Inc. achieved a record domestic concession per capita spend of $8.20. Restaurant-quality food and beverage options are available at 80 percent of its U.S. theaters.

Here's a quick look at how these premium drivers stacked up in Q3 2025:

Value Proposition Metric	Financial/Statistical Number	Reporting Period/Context
Domestic Concession Per Cap	$8.20	Q3 2025 Record
Recliner Seat Coverage	70%	Domestic U.S. Theaters
D-BOX Auditoriums (Projected)	Over 500	Worldwide, post-expansion
Alternative Content Share	16%	Domestic Box Office, Q3 2025

Diverse content including alternative programming

Cinemark Holdings, Inc. is successfully monetizing non-traditional film content. In the third quarter of 2025, alternative content scaled to account for 16% of the domestic box office. This programming mix often carries higher ticket prices, contributing to overall average ticket price growth.

Finance: draft 13-week cash view by Friday.

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Customer Relationships

You're looking at how Cinemark Holdings, Inc. keeps guests coming back, which is all about layered relationships, from the app to the lobby seat.

Dedicated loyalty program management (Movie Club)

The paid subscription tier, Cinemark Movie Club, is a core driver of repeat business. As of the third quarter of 2025, this program alone accounted for nearly 30% of domestic box office revenue generated by its members. When you combine the paid Movie Club with the free Movie Rewards program, domestic loyalty members represented more than 55% of the total domestic box office for Q3 2025. The Movie Club membership base reached 1.45 million members by Q3 2025. This program is structured around a monthly fee, historically set at $8.99 per month, which grants one movie ticket credit that rolls over and never expires for active members. This structure is designed to capture the moderate-to-frequent moviegoer segment.

Here's a look at the loyalty program scale as of late 2025:

Loyalty Metric	Value (Late 2025)
Movie Club Members	1.45 million
Total Domestic Loyalty Members (Paid + Free)	Implied to be over 25 million+ (Movie Rewards)
Q3 2025 Domestic Box Office from Movie Club	Nearly 30%
Q3 2025 Domestic Box Office from All Loyalty Members	More than 55%
Movie Club Concession Discount	20%

Automated self-service for ticketing and concessions

The digital experience is built to remove friction for the loyal customer base. For Cinemark Movie Club members, the platform specifically waives online fees, which is a direct incentive for using the automated ticketing channel. This benefit is key for driving advance ticket purchases and seat reservations through the Cinemark app or website. The digital ecosystem supports this by tailoring communications based on purchase history, which feeds back into the personalized offers.

• Ability to reserve seats in advance with NO online fees for Movie Club members.
• Mobile ordering adoption is a key strategic initiative to grow revenue.
• Premium format upgrades (like XD) are available for Movie Club members at member pricing.

High-touch, in-person service at the theater level

The physical experience is enhanced with premium amenities and service focus. Cinemark consistently earns high satisfaction ratings from approximately 95% of surveyed guests in the U.S. This high rating is supported by investments in comfort and food and beverage (F&B) options. For instance, the third quarter of 2025 saw the highest third-quarter domestic F&B per capita spending reported at $8.20. This shows that even with a focus on digital, the in-theater spend remains strong. For context, in Q2 2025, domestic per capita spending exceeded $8.34.

The physical footprint is heavily weighted toward premium offerings:

Amenity/Offering	Penetration/Metric (Late 2025)
U.S. Footprint with Luxury Lounger Recliners	Approximately 70%
U.S. Circuit with Expanded Food & Beverage Offerings	Approximately 80%
U.S. Theaters with Alcohol Service	Approximately 60%
Screen Uptime (Superior Sight and Sound)	99.98%

Targeted digital communication and personalized offers

Cinemark maintains a global addressable database of customers to whom they send tailored messaging. As of mid-2025, this database encompassed 32 million customers. The company uses purchase history and expressed interest to tailor communications across emails, push notifications, the website, and the app, resulting in millions of unique variations of content. In the fourth quarter of 2024, the company noted sending weekly calls to action to over 30 million addressable contacts to stimulate ticket sales. This sophisticated digital outreach is designed to increase the relevance and appeal of offers, driving affinity to the Cinemark brand.

Omnichannel marketing to drive attendance

The loyalty programs are integral to the omnichannel marketing strategy, acting as a direct channel to drive frequency. The company's brand campaign, 'It's Show Time,' was launched to shine a spotlight on the immersive moviegoing experience, which is reinforced by the digital engagement strategy. The goal is to amplify the impact of studio film campaigns by driving audiences directly to Cinemark theaters using the reach of the loyalty programs and personalized scheduling tools. This integrated approach helps Cinemark maintain a strong competitive position, with its domestic box office recovery reaching 89% of pre-pandemic levels as of Q3 2025, outpacing the broader North American industry recovery of 79% for the trailing twelve months ending Q3 2025. Finance: draft 13-week cash view by Friday.

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Channels

You're looking at how Cinemark Holdings, Inc. gets its product-the moviegoing experience-into the hands of its customers as of late 2025. The physical footprint remains the core channel, but digital touchpoints are increasingly important for booking and ancillary revenue.

Physical theater locations are the primary delivery mechanism for Cinemark Holdings, Inc. As of the latest reports near the end of 2025, the company operates approximately 500 theaters globally, spanning 42 states in the U.S. and 13 South and Central American countries. This physical network is the foundation for both ticket and concession sales, with concessions driving about 40% of total revenue. The domestic segment delivered a strong $759.3 million in revenue in Q2 2025. Furthermore, Cinemark Holdings, Inc. is actively enhancing these physical spaces, planning to open 6 new panoramic, 270-degree ScreenX movie theaters in the U.S. during 2025.

Here is the breakdown of the physical footprint as reported near the third quarter of 2025:

Geographic Segment	Number of Theaters	Number of Screens
U.S. Operations	304	4,249
Latin America Operations	193	1,395
Total Global Footprint	497	5,644

The company also uses its digital properties as key channels for transactions and engagement. Cinemark's proprietary website and mobile application facilitate advance ticket purchases, which is crucial for managing high-demand releases. For the nine months ended September 30, 2025, Cinemark Holdings, Inc. entertained 148.7 million patrons worldwide. The mobile application also supports the loyalty program, Cinemark Movie Club, which the company continues to expand.

For ticket sales, Cinemark Holdings, Inc. integrates with third-party online ticketing aggregators. While the company does not publicly detail the exact percentage of sales derived from partners like Fandango, these platforms serve as an important access point for consumers who prefer a single application for multiple entertainment options. The overall strategy is to maintain a strong direct channel while ensuring broad availability across the digital ecosystem.

In-theater advertising and promotional displays represent a significant, non-ticket revenue stream. This channel includes screen advertising, screen rental revenue, and promotional income. For the three months ended September 30, 2025, admissions revenue was $429.7 million while concession revenue was $336.7 million. The 'Other revenue' category, which encompasses advertising, was $62.7 million for that same quarter. The company highlights superior sight and sound technology, such as Cinemark XD, the world's No. 1 exhibitor-branded premium large format, as a key promotional display asset to drive premium ticket sales.

Key metrics related to patron engagement across these channels in Q3 2025 include:

• Worldwide average ticket price: $7.93.
• Concession revenue per patron: $6.21.
• Total global attendance: 54.2 million patrons.
• Total revenue for Q3 2025: $857.5 million.

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Customer Segments

You're looking at the core groups Cinemark Holdings, Inc. serves as of late 2025, based on their operational performance and strategic focus.

Mass market moviegoers seeking affordable out-of-home entertainment

This segment is defined by their overall traffic volume, which Cinemark Holdings, Inc. has successfully retained better than many peers.

• Visits declined by just 2.6% compared to pre-pandemic levels, while AMC saw a drop of 33.2% and Regal saw a drop of 40.0% (as of mid-2025 data).
• For the three months ended June 30, 2024, attendance was 50.0 million patrons.
• For the three months ended September 30, 2024, attendance was 60 million moviegoers across the global footprint.
• For the full year ended December 31, 2024, the company entertained over 201 million moviegoers.

Premium experience seekers willing to pay surcharges for PLF and D-BOX

These patrons drive higher average ticket prices and concession spend by opting for enhanced viewing technologies.

• Cinemark Holdings, Inc. made $225 million in investments in 2025 to reinforce its theater-as-experience differentiation, which includes premium formats like ScreenX and D-BOX.
• The company offers a format featuring motion seats and added sensory features.
• An increased mix of tickets sold for higher-priced premium formats contributed to higher average prices in prior years.

Loyal, high-frequency patrons (Movie Club members)

The Movie Club program targets repeat visitors with subscription benefits, which has proven successful in driving frequency and concession purchases.

• The Cinemark Movie Club surpassed 1 million active members as of June 2022.
• The monthly fee for the Movie Club offering was reported as $8.99 per month in one instance, though a late 2025 report indicated a price increase to $12.99 plus tax.
• Members receive a 20 percent discount on concessions.
• Members have purchased more than 80 million tickets since the program's inception.
• Members have made over 23 million orders of Cinemark popcorn since inception.

International audiences in Latin America (a key growth region)

Cinemark Holdings, Inc. maintains a significant international presence, particularly in Latin America, where its performance has outpaced local industry recovery benchmarks.

• As of September 30, 2025, Cinemark Holdings, Inc. operated 193 theaters in 13 Latin American countries.
• The company is the leading exhibitor in Brazil and Argentina and the second largest in Chile and Colombia.
• International admissions outpaced the corresponding Latin American industry recovery by approximately 600 basis points relative to Q1 2019 for the three months ended March 31, 2024.
• International admissions outpaced the Latin American industry recovery by 800 basis points compared to Q3 2019 for the three months ended September 30, 2024.

Families and groups attending major blockbuster releases

This segment is captured by overall attendance spikes driven by major films and specific value offerings like Discount Family Day.

Here's a quick look at key per-patron metrics that factor into the value perception for these groups:

Metric Period	Worldwide Average Ticket Price	Concession Revenue Per Patron
FY 2024	$7.57	$5.96
Q3 2024 (Three Months Ended Sept 30)	$7.62	$6.08
Q1 2024 (Three Months Ended Mar 31)	$7.30	$5.65

Participating Cinemark locations offer discounted ticket prices during Discount Tuesdays and Discount Family Day.

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Cost Structure

You're looking at the core expenses driving Cinemark Holdings, Inc.'s operations as of late 2025. The cost structure is heavily weighted toward content acquisition and keeping the lights on in over 300 theaters globally.

The single largest cost component, film exhibition costs, is entirely variable, tied directly to box office performance. This is the studio rental fee, or the film rental and advertising expense, which is a percentage split of the admissions revenue Cinemark collects. For context, Cinemark Holdings, Inc. reported total revenue of \$857.5 million for the three months ended September 30, 2025, which directly influences this major cost line.

Here's a breakdown of some of the key fixed and semi-variable operating expenses reported for the third quarter of 2025.

Cost Category	Q3 2025 Amount (Millions USD)
Facility Lease Expense	\$61.0
Salaries and Wages (Theater and Corporate Staff)	\$88.7
Cost of Concession Supplies	\$51.1
Utilities and Other Operating Expenses	\$99.0

Financing costs are another critical element, though Cinemark Holdings, Inc. has made significant progress in reducing this burden. As of the end of Q3 2025, the total long-term debt stood at \$1,876.0 million. This figure reflects the successful retirement of all remaining pandemic-related debt, which was a major focus for the management team.

To give you a clearer picture of the cost dynamics, especially around the high-margin concession business, consider these related operational metrics from Q3 2025:

• Domestic concession revenue per patron reached a record of \$8.20.
• Concession costs represented 19.5% of concession revenue for the quarter.
• The company welcomed 54.2 million guests across its global footprint.
• General and Administrative (G&A) expenses were 7.2% of total revenue.
• Alternative content scaled to 16% of the domestic box office.

The company is also investing in its physical assets; the 2025 capital expenditures target was maintained at \$225 million, with a heavier weighting expected in the fourth quarter.

Cinemark Holdings, Inc. (CNK) - Canvas Business Model: Revenue Streams

You're looking at how Cinemark Holdings, Inc. actually brings in the money as of late 2025. It's still heavily reliant on the core movie-going experience, but the recurring revenue pieces are getting more important. Here's the quick math on the top-line performance through the first nine months of 2025.

The total revenue for the nine months ended September 30, 2025, hit \$2,338.7 million, which was up 4.6% compared to the same period in 2024. That top line breaks down across the primary categories like this:

Revenue Stream	Amount (USD millions) for 9M 2025
Admissions Revenue (Ticket Sales)	\$1,160.9 million
Concession Revenue (Food and Beverage)	\$924.8 million
Other Revenue (Advertising, Fees, etc.)	\$253.0 million
Total Revenue	\$2,338.7 million

That concession number, \$924.8 million for nine months, shows how critical high-margin food and beverage sales are to the bottom line. It's a classic cinema model, but Cinemark is pushing the per-patron spend higher, which is a key focus area.

• Concession Revenue per Patron for the nine months ended September 30, 2025, was \$6.22.
• For the third quarter alone, Cinemark set a record third-quarter domestic concession per cap of \$8.20, underscoring durable pricing and programming advantages.
• Attendance for the nine months was 148.7 million patrons globally.
• The worldwide average ticket price for the nine-month period was \$7.81.

Beyond the main ticket and snack sales, Cinemark Holdings, Inc. is actively growing revenue from premium experiences and loyalty programs. These are the value-adds that keep the customer engaged and spending more per visit.

• Surcharges from premium formats are a growing component; for instance, the company delivered all-time high D-BOX revenues in the third quarter of 2025.
• Alternative content, which includes things like special event screenings, accounted for a significant 16% of the domestic box office in Q3 2025.
• Movie Club subscription and membership fees contribute recurring revenue; the program grew its membership base to over 1.45 million members as of late 2025.
• The Movie Club offering is priced at \$8.99 per month for one 2D movie ticket, and members also receive a 20 percent concession discount every visit.
• Other Revenue streams, which totaled \$253.0 million for the nine months, include in-theater advertising, screen rentals, and transactional fees.