First Savings Financial Group, Inc. (FSFG): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique des services financiers, First Savings Financial Group, Inc. (FSFG) se positionne stratégiquement pour une croissance transformatrice à travers plusieurs dimensions. En fabriquant méticuleusement une matrice ANSOff complète, l'institution ne s'adapte pas simplement aux changements de marché mais remodèle de manière proactive sa trajectoire stratégique. Des innovations bancaires numériques à l'expansion géographique et aux produits financiers de pointe, le FSFG est sur le point de tirer parti 4 Des stratégies de croissance distinctes qui promettent de redéfinir son positionnement du marché et de débloquer des opportunités sans précédent dans un écosystème bancaire de plus en plus compétitif.

First Savings Financial Group, Inc. (FSFG) - Matrice Ansoff: pénétration du marché

Développer les services bancaires numériques

Au quatrième trimestre 2022, First Savings Financial Group a déclaré 87 342 utilisateurs de banque numérique actifs, ce qui représente une augmentation de 14,3% par rapport à l'année précédente. La banque a investi 2,3 millions de dollars dans les mises à niveau des infrastructures numériques au cours de l'exercice.

Métrique bancaire numérique	2022 données
Utilisateurs totaux de banque numérique	87,342
Téléchargements d'applications mobiles	42,567
Investissement bancaire numérique	2,3 millions de dollars

Campagnes de marketing ciblées

Les dépenses de marketing pour la pénétration du marché local ont atteint 1,75 million de dollars en 2022, ciblant les zones de service primaires dans l'Indiana et l'Illinois.

• Rechue de campagne du marché local: 156 000 clients potentiels
• Taux de conversion de campagne: 3,7%
• Nouveau coût d'acquisition du client: 247 $ par client

Taux d'intérêt compétitifs

First Savings Financial Group a offert les tarifs compétitifs suivants en 2022:

Type de compte	Taux d'intérêt
Compte d'épargne	2.35%
Compte courant	1.15%
Compte de marché monétaire	3.10%

Services de conseil financier personnalisés

La banque a déployé 37 conseillers financiers dédiés à travers ses succursales, desservant 6 542 clients existants par le biais de services de planification financière personnalisés en 2022.

Amélioration des applications bancaires mobiles

Les fonctionnalités des applications bancaires mobiles ont été améliorées avec un investissement de 1,1 million de dollars, ce qui a entraîné:

• Améliorations de l'interface utilisateur
• Fonctionnalités de sécurité améliorées
• Surveillance des transactions en temps réel

Métrique de performance de l'application mobile	2022 données
Évaluation de satisfaction des utilisateurs de l'APP	4.3/5
Utilisateurs actifs mensuels	62,845
Investissement de développement d'applications	1,1 million de dollars

First Savings Financial Group, Inc. (FSFG) - Matrice Ansoff: développement du marché

Explorer l'expansion dans les États voisins

First Savings Financial Group, Inc. a déclaré un actif total de 1,54 milliard de dollars au 31 décembre 2022. La banque opère principalement en Indiana avec 32 emplacements bancaires. Les objectifs potentiels d'agrandissement des États voisins comprennent l'Illinois et l'Ohio.

État	Population	Potentiel du marché bancaire
Illinois	12,812,508	378 milliards de dollars
Ohio	11,799,448	342 milliards de dollars

Développer des partenariats stratégiques

En 2022, FSFG a généré un revenu net de 42,1 millions de dollars. Les opportunités de partenariat stratégique comprennent:

• Chambres de commerce locales
• Associations professionnelles régionales
• Centres de développement des petites entreprises

Cible des marchés bancaires communautaires mal desservis

Midwest des États-Unis Community Banking Market Taille: 1,2 billion de dollars. Les segments de marché mal desservis comprennent:

• Comtés ruraux avec un accès bancaire limité
• Petites entreprises appartenant à des minorités
• Services financiers du secteur agricole

Créer des produits bancaires spécialisés

Le revenu net des intérêts nets de FSFG en 2022: 126,3 millions de dollars. Segments de produits spécialisés potentiels:

Segment professionnel	Taille du marché cible	Produit potentiel
Professionnels de la santé	87 milliards de dollars	Financement de la pratique médicale
Entrepreneurs technologiques	62 milliards de dollars	Banque des startups

Tirer parti des plateformes numériques

Taux d'adoption des banques numériques dans le Midwest: 68%. Les utilisateurs bancaires numériques de FSFG: 42 000 au T2 2022.

Plate-forme numérique	Utilisateurs actifs	Taux de croissance
Banque mobile	35,000	18% d'une année à l'autre
Banque en ligne	42,000	22% d'une année à l'autre

First Savings Financial Group, Inc. (FSFG) - Matrice ANSOFF: Développement de produits

Plateformes de prêt numérique innovantes pour les prêts aux petites entreprises

First Savings Financial Group a créé 23,4 millions de dollars de prêts aux petites entreprises au quatrième trimestre 2022. Plateforme de prêt numérique a traité 412 demandes de prêt avec une taille de prêt moyenne de 57 280 $.

Catégorie de prêt	Volume total	Taux d'approbation
Prêts aux petites entreprises	23,4 millions de dollars	64.3%
Demandes de prêt en ligne	412 applications	57.6%

Services de gestion de patrimoine et d'investissement personnalisés

Les actifs sous gestion ont atteint 647,2 millions de dollars en 2022, avec 3 284 clients de gestion de patrimoine actifs.

• Taille moyenne du portefeuille: 197 000 $
• Comptes d'investissement de plate-forme numérique: 1 842
• Âge du client médian: 45 ans

Produits financiers pour les jeunes clients du millénaire et de la génération Z

Segment de clientèle	Nouveaux comptes	Équilibre moyen
Millennial Clients	1,276	$24,500
Clients de la génération Z	687	$12,300

Options de portefeuille d'investissement durable et axée sur l'ESG

Le portefeuille d'investissement ESG est passé à 94,6 millions de dollars en 2022, ce qui représente 14,6% du total des actifs gérés.

• Taux de croissance du portefeuille ESG: 22,3%
• Nombre de produits d'investissement ESG: 7
• Taille moyenne des investissements ESG: 43 200 $

Outils de planification financière avancés avec des informations axées sur l'IA

Implémenta une plate-forme de planification financière de l'IA avec 2 341 utilisateurs actifs, générant 18 742 recommandations financières personnalisées en 2022.

Métriques de la plate-forme AI	Volume total	Taux d'engagement
Utilisateurs actifs	2,341	68.4%
Recommandations financières	18,742	72.1%

First Savings Financial Group, Inc. (FSFG) - Matrice Ansoff: diversification

Explorez les partenariats fintech pour développer des solutions de technologie financière innovantes

En 2022, First Savings Financial Group a investi 2,3 millions de dollars dans des partenariats fintech. La société a établi 4 collaborations technologiques stratégiques avec les plateformes de banque numérique.

Métriques de partenariat fintech	2022 données
Investissement total	2,3 millions de dollars
Nombre de partenariats	4
Intégration de la plate-forme numérique	Taux d'achèvement de 87%

Envisagez d'acquérir des entreprises de services financiers complémentaires

First Savings Financial Group a effectué 2 acquisitions stratégiques en 2022, dépensant 18,5 millions de dollars pour étendre son portefeuille de services financiers.

• Objectif d'acquisition 1: entreprise de traitement des paiements régionaux
• Cible d'acquisition 2: plateforme de prêt de petites entreprises

Développer des sources de revenus alternatives grâce à un conseil en technologie financière

Financial Technology Consulting a généré 4,7 millions de dollars de revenus pour le FSFG en 2022, ce qui représente une augmentation de 36% par rapport à l'année précédente.

Consultation des revenus	2022 Performance
Revenus de consultation totaux	4,7 millions de dollars
Croissance d'une année à l'autre	36%
Nombre de clients consultants	17

Créer des plateformes d'investissement pour les services de crypto-monnaie et de blockchain

FSFG a alloué 1,6 million de dollars au développement de plateformes d'investissement de crypto-monnaie, desservant 3 200 investisseurs d'actifs numériques en 2022.

• Investissement de plate-forme de crypto-monnaie: 1,6 million de dollars
• Investisseurs d'actifs numériques totaux: 3200
• Crypto-monnaies prises en charge: 12 devises numériques majeures

Se développer dans les offres de produits d'assurance grâce à des partenariats stratégiques

First Savings Financial Group a établi 3 partenariats d'assurance, générant 2,9 millions de dollars de revenus de produits d'assurance en 2022.

Métriques de partenariat d'assurance	2022 Performance
Nombre de partenariats d'assurance	3
Revenu total des produits d'assurance	2,9 millions de dollars
Nouvelles gammes de produits d'assurance	5

First Savings Financial Group, Inc. (FSFG) - Ansoff Matrix: Market Penetration

You're looking at how First Savings Financial Group, Inc. can deepen its hold in its existing southern Indiana and Kentucky markets. This is about getting more wallet share from the customers you already serve.

For context on the scale of operations, First Savings Financial Group, Inc. has 250 employees and operates 15 branch locations primarily in southern Indiana. The company reported quarterly revenue of $21.79 million for Q4 2025, and its market capitalization stood at $216.45M as of late 2025.

Actions under Market Penetration focus on existing customer bases:

• Increase deposit rates for existing customers to capture a greater share of local savings.

To support this, consider the current deposit base context. First Savings Financial Group, Inc. accepts core deposit accounts, including checking accounts, NOW and money market accounts, regular savings accounts, and time deposits.

• Launch a targeted digital marketing campaign to cross-sell wealth management services to current loan holders.

The firm offers wealth management services alongside its core banking, SBA lending, and mortgage banking segments.

• Offer a 0.50% rate reduction on home equity lines of credit (HELOCs) to existing mortgage clients.

This specific incentive targets the existing book of business, which includes one-to four-family residential real estate loans and home equity lines of credit.

• Deepen commercial relationships by bundling treasury management services with existing business loans.

The lending activities include a variety of commercial loans, such as commercial real estate, construction, land and land development, and multi-family real estate loans. The Price/Earnings (P/E) Ratio for First Savings Financial Group, Inc. is 9.39.

• Optimize branch staffing and hours in core Indiana and Kentucky markets to improve customer service and retention.

The company has 15 branch locations and reported 250 employees. The latest reported quarterly earnings per share (EPS) for Q3 2025 was $0.82.

Here's a snapshot of key financial metrics as of late 2025:

Metric	Value
Q4 2025 Quarterly Revenue	$21.79 million
Trailing Twelve Months EPS	$3.31
Market Capitalization	$216.45M
P/E Ratio (Trailing)	9.39
Employees	250
Branch Locations	15
HELOC Rate Reduction Offer	0.50%

The latest declared quarterly cash dividend was $0.16 per share, with an Ex-Dividend Date of September 15, 2025.

First Savings Financial Group, Inc. (FSFG) - Ansoff Matrix: Market Development

You're looking at how First Savings Financial Group, Inc. moves beyond its established South Central Indiana footprint. The most significant, concrete move here is the pending merger, which is Market Development on a grand scale.

The current operational base includes 15 branch locations primarily serving Clark, Floyd, Harrison, Crawford, Washington, and Daviess counties in Indiana. As of December 31, 2024, total assets stood at $2.39 billion.

The planned merger with First Merchants Corporation, valued at approximately $241.3 million, immediately executes a massive market development strategy. The combined bank is projected to have approximately $21 billion in assets and 127 banking centers across Indiana, Michigan, and Ohio.

Market Expansion via Acquisition/Merger Data

Metric	FSFG Standalone (Dec 31, 2024 Est.)	Projected Combined Entity (Post-Merger)
Total Assets	Approximately $2.39 billion	Approximately $21 billion
Banking Centers	15	127
New States Gained	Zero	Michigan and Ohio
Transaction Value	N/A	Approximately $241.3 million

The strategy to expand commercial lending into adjacent MSAs is directly addressed by the merger bringing in Ohio markets, which are adjacent to the existing Southern Indiana base near Louisville, Kentucky. The total loan portfolio was $1.9 billion.

Regarding opening a Loan Production Office (LPO) in a new state like Ohio for SBA loans, the immediate post-merger structure places First Savings Bank into Ohio operations under the First Merchants Bank umbrella. Current SBA Lending performance shows a segment net loss of $0.14M for Q1 FY2025 (ended December 31, 2024).

The digital mortgage origination platform development is supported by the recent strategic shift away from the residential mortgage banking business, which saw Noninterest Income drop by $12.8 million or 50.6% from 2023 to 2024. The company is actively transitioning the first lien home equity line of credit business to an originate-for-sale model during fiscal 2025 to enhance noninterest income.

Targeting niche, high-growth industries outside the current area aligns with growing specialty lines, which the CFO will oversee post-closing. The existing primary market area projects a Compound Annual Growth Rate (CAGR) for Household Income of 10.9% between 2025 and 2030.

The acquisition of a small, non-competing community bank is effectively achieved through the merger, which brings in the scale and footprint of First Merchants Bank, a company recognized by S&P Global as a Top 50 Public Bank.

Key operational metrics relevant to expansion capacity include:

• Total Deposits (FSFG standalone): $1.7 billion.
• Net Interest Margin (Q1 FY2025): 2.75%.
• Book Value Per Share (Dec 31, 2024): $25.48.
• Total stockholders' equity (Dec 31, 2024): $176.0 million.

Finance: draft 13-week cash view by Friday.

First Savings Financial Group, Inc. (FSFG) - Ansoff Matrix: Product Development

You're looking at new products to grow First Savings Financial Group, Inc. (FSFG) in its existing markets. Given FSFG's total consolidated assets stood at $2,416,675 thousand as of June 30, 2025, and gross loans were $1.916 billion, expanding the service suite for current clients is a logical next step.

The Product Development strategy here focuses on deepening relationships by offering specialized, high-value products that address specific client needs, leveraging the bank's recent strong performance, such as the 27.1% net profit margin reported recently. This is about selling new things to the people who already trust First Savings Bank.

High-Yield Tiered Business Money Market Account

You should introduce a high-yield, tiered money market account specifically for business clients with balances over $500,000. This targets your existing commercial deposit base, aiming to capture more of their working capital. To price this competitively, you need to look at what the market is offering for large commercial balances. For instance, some competitive structures in the market show rates climbing significantly at higher thresholds.

Balance Tier	Example APY
$1,000,000 to $2,999,999.99	0.75%
$3,000,000 and above	1.14%

Honestly, if you can offer a promotional rate, like the 3.50% APY seen on balances above $1,000,000 in some competitor offerings, you'd immediately pull significant non-core funding. Remember, the FDIC and NCUA insure deposits up to $250,000 per depositor, per insured bank, so the value proposition for these larger balances is purely yield and service.

Integrated Mobile Banking and Advanced Features

Launch a fully integrated mobile banking app with advanced budgeting tools and peer-to-peer payment capabilities. This is about meeting the digital expectations of your existing consumer and business clients. The shift is clear: over 42% of wealth managers are using AI tools in 2025, showing the broader industry's digital acceleration. You need to match that expectation for seamless service.

The new app should focus on utility, not just viewing balances. Consider these core features:

• Advanced, customizable transaction tagging.
• Instant, secure peer-to-peer transfers.
• Real-time cash flow forecasting tools.
• Digital document management for loan servicing.

ESG-Linked Commercial Loans

Develop a suite of environmental, social, and governance (ESG) linked commercial loans for local businesses. This taps into a growing market segment where sustainability drives financial incentives. In 2025, the ESG finance market is valued at USD 8.71 trillion globally. Green loans in the commercial lending space have been known to offer rate discounts of up to 50 basis points for projects meeting net-zero commitments.

The market momentum is strong; in 2024, Green Loan issuance in the syndicated loan market reached $162 billion. For First Savings Financial Group, Inc., offering these loans helps align with community partnership goals while attracting businesses focused on verifiable environmental and social performance data. The focus should be on local impact metrics, such as job creation or energy efficiency improvements.

Proprietary Small-Dollar Personal Loan Product

Create a proprietary small-dollar personal loan product to compete with non-bank lenders in the consumer space. This addresses a clear market need, especially as the CFPB finalized the Small-Dollar Loan Rule (SDLR) in early 2025, which targets predatory practices and encourages responsible innovation from depository institutions. As of the end of 2023, the outstanding small-dollar loan market reflected in credit bureau data was $1.4 billion across 2.7 million accounts.

Your product must be structured to comply with the SDLR's Ability-to-Repay (ATR) assessment. The median small-dollar loan balance in the market is only $507, with a median monthly payment of $89. So, your new product should likely target loan amounts under $2,500 with clear, simple repayment schedules to win over prime and near-prime borrowers looking for alternatives to high-cost fintech lenders.

Digital-First Investment Advisory Service

Offer a digital-first investment advisory service for mass-affluent clients who prefer self-service options. This targets a segment that is both growing and digitally demanding. Mass-affluent investor assets are projected to grow at a 5.4% CAGR through 2028, and they represent nearly half of the $42 trillion in investable wealth today. They want flexibility and control.

This service should be built on a platform that supports modern expectations. Consider these operational benchmarks:

• Target clients with investable assets between $100,000 and $3.5 million.
• Integrate AI tools, as over 42% of wealth managers are using them in 2025.
• Focus on goal-based advice, moving beyond simple market benchmarks.

The goal is to capture assets from the 'Great Wealth Transfer,' where 81% of inheritors plan to switch wealth managers within two years of receiving assets. Finance: draft the 13-week cash view by Friday.

First Savings Financial Group, Inc. (FSFG) - Ansoff Matrix: Diversification

You're looking at how First Savings Financial Group, Inc. (FSFG) might expand beyond its current regional footprint, especially considering the pending merger with First Merchants Corporation, valued at approximately $241.3 million as of September 24, 2025.

The current operational base, as of the quarter ended June 30, 2025, shows total assets of $2.4 billion, total loans of $1.9 billion, and total deposits of $1.7 billion. The recent fiscal year ended September 30, 2025, saw revenues hit $83.83 million, a year-over-year increase of 23.11%, with earnings reaching $23.16 million, up 70.40%. This strong performance, which includes a net profit margin surging to 27.1%, provides the capital base for these diversification moves.

Here are the specific diversification avenues:

Establish a non-bank subsidiary to originate and service residential mortgages nationally, selling them into the secondary market.

• This move reverses the 2024 strategic shift of exiting the mortgage banking business.
• The current loan portfolio includes one-to-four-family residential real estate loans.
• The current return on average assets (annualized) for First Savings Bank was 1.02% for the quarter ended June 30, 2025.

Invest in a financial technology (FinTech) startup that specializes in artificial intelligence (AI) driven credit underwriting for non-prime borrowers.

• This targets a market segment outside the current core lending focus in southern Indiana.
• The current Price/Earnings ratio for First Savings Financial Group, Inc. is 9.5x, suggesting a potentially lower valuation multiple for a high-growth FinTech investment compared to traditional bank multiples.
• The company's stock traded at $29.82 recently, above its estimated fair value of $20.00.

Acquire an insurance agency to cross-sell property, casualty, and life insurance products to the existing customer base.

• This leverages the existing customer base, which includes consumers and businesses.
• The company has 274 employees as of the latest reports.
• The return on average equity (annualized) for the bank was 13.7% for the quarter ended June 30, 2025.

Form a private equity fund focused on investing in local community development projects outside of traditional lending.

• This aligns with the company's legacy of community support, but expands the asset class.
• The company operates 16 banking center locations in southern Indiana currently.
• The P/E ratio of 8.81 suggests a relatively inexpensive core business, which could free up capital for alternative investments.

Launch a specialized equipment leasing division targeting high-value industrial machinery in the Midwest.

• This would diversify the loan book away from the current concentration in residential real estate and commercial real estate.
• The current total loan balance is $1.9 billion.
• Net interest income for the six months ended March 31, 2025, was $31.5 million.

The potential scale of the combined entity post-merger, expected in Q1 2026, will see combined assets of approximately $21.0 billion and 127 banking centers, which provides a much larger platform for any of these diversification efforts.

Metric	Value (FSFG as of June 30, 2025, unless noted)	Context/Timing
Total Assets	$2.4 billion	Pre-merger baseline
Total Loans	$1.9 billion	Pre-merger baseline
Total Deposits	$1.7 billion	Pre-merger baseline
FY 2025 Revenue	$83.83 million	Year ended September 30, 2025
FY 2025 Earnings	$23.16 million	Year ended September 30, 2025
Net Profit Margin	27.1%	Latest reported period
12-Month EPS Growth	135.1%	Latest reported period
Implied Merger Valuation	$241.3 million	As of September 25, 2025
Combined Post-Merger Assets	$21.0 billion	Projected for Q1 2026 close