Godaddy Inc. (GDDY): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique des services Web, GoDaddy Inc. est un titan, révolutionnant comment les entreprises et les particuliers établissent leur empreinte numérique. Avec un modèle commercial complet qui couvre l'enregistrement du domaine, l'hébergement Web et les solutions de marketing numérique, GoDaddy est passé d'une petite startup en un 4 milliards de dollars Plateforme mondiale desservant des millions de clients dans le monde. Cette exploration de toile de modèle commercial dévoile le plan stratégique derrière le succès remarquable de Godaddy, offrant des informations sur la façon dont l'entreprise est devenue un acteur charnière de l'écosystème numérique, permettant aux entrepreneurs, aux petites entreprises et aux grandes entreprises de créer, de croître et de prospérer en ligne.

Godaddy Inc. (GDDY) - Modèle d'entreprise: partenariats clés

Fournisseurs d'hébergement Web et plateformes de service cloud

Godaddy s'associe à plusieurs fournisseurs d'infrastructures cloud pour soutenir ses services d'hébergement:

Partenaire	Type de service	Valeur de collaboration annuelle estimée
Amazon Web Services (AWS)	Infrastructure cloud	42,7 millions de dollars
Microsoft Azure	Services cloud	31,5 millions de dollars
Google Cloud Platform	Solutions de sauvegarde et de stockage	22,3 millions de dollars

Registraires du domaine et fournisseurs de certificats SSL

Les partenariats clés du domaine et des certificats de sécurité comprennent:

• VeriSign: Domain Registry Services
• DIGICER: Provision du certificat SSL
• Comodo: services de certificat de sécurité

Sociétés de technologie de marketing et de publicité

Partenaire	Focus de la collaboration	Investissement marketing annuel
Publicités Google	Publicité numérique	67,9 millions de dollars
Marketing Facebook	Publicité sur les réseaux sociaux	53,2 millions de dollars
Publicité LinkedIn	Marketing B2B	18,6 millions de dollars

Paiement de la passerelle et des fournisseurs de services financiers

• Stripe: traitement des paiements
• PayPal: services de transaction
• Autorise.net: solutions de paiement en ligne

Partners de développement de la technologie et des logiciels

Partenaire	Focus technologique	Valeur de collaboration
Wordpress	Plates-formes de création de sites Web	15,4 millions de dollars
Faire du shoprif	Intégration du commerce électronique	22,7 millions de dollars
Wix	Outils de développement de sites Web	11,9 millions de dollars

Godaddy Inc. (GDDY) - Modèle d'entreprise: activités clés

Enregistrement du domaine et services d'hébergement Web

Godaddy gère 84,1 millions de noms de domaine au troisième trimestre 2023. Les revenus d'hébergement Web total en 2022 étaient de 1,02 milliard de dollars.

Catégorie de service	Total des domaines	Revenus annuels
Enregistrement du domaine	84,1 millions	698,2 millions de dollars
Hébergement Web	2,3 millions de clients d'hébergement	1,02 milliard de dollars

Outils de création et de conception de site Web

Godaddy propose plus de 20 modèles de création de sites Web avec 5 millions de sites Web actifs créés via leur plate-forme.

• Utilisateurs du constructeur de sites Web: 5 millions
• Total des modèles de site Web: 20+
• Conceptions sensibles aux mobiles: 100%

Marketing numérique et solutions de référencement

Les services de marketing numérique ont généré 456,3 millions de dollars de revenus pour 2022.

Service de marketing	Revenus annuels	Clientèle
Services de référencement	187,5 millions de dollars	325 000 clients
Outils de marketing numérique	456,3 millions de dollars	480 000 clients

Support client et assistance technique

Godaddy maintient un support client 24/7 avec 5 500 représentants de soutien dans le monde.

• Channeaux de support: téléphone, chat, e-mail
• Temps de réponse moyen: 2,5 minutes
• Représentants du soutien mondial: 5 500

Développement et innovation continues

L'investissement en R&D en 2022 était de 224,7 millions de dollars, ce qui représente 7,2% des revenus totaux.

Métrique d'innovation	Valeur
Investissement annuel de R&D	224,7 millions de dollars
R&D en% des revenus	7.2%
Lancements de nouveaux produits	12 par an

Godaddy Inc. (GDDY) - Modèle d'entreprise: Ressources clés

Infrastructure cloud robuste et serveurs

Godaddy exploite 9 centres de données mondiaux avec plus de 500 000 pieds carrés d'espace d'infrastructure total. La société gère plus de 84 millions de noms de domaine et héberge environ 19 millions de clients dans le monde.

Métrique d'infrastructure	Données quantitatives
Centres de données totaux	9
Espace total d'infrastructure	500 000 pieds carrés
Noms de domaine hébergés totaux	84 millions
Total des clients	19 millions

Logiciel de construction et de gestion de site Web propriétaire

La plate-forme Builder de Godaddy prend en charge plusieurs fonctionnalités:

• Outils de conception de sites Web alimentés en AI
• Modèles sensibles aux mobiles
• Capacités d'intégration du commerce électronique
• Caractéristiques d'optimisation du référencement

Grande base de données client et informations utilisateur

Depuis 2024, GoDaddy maintient une base de données client complète avec:

• 19 millions de clients actifs
• Présence mondiale dans 145 pays
• Informations démographiques et commerciaux détaillées des utilisateurs

Réseau mondial de centres de données

Emplacement du centre de données	Région
Phoenix, Arizona	États-Unis
Amsterdam	Pays-Bas
Singapour	Asie-Pacifique

Solide reconnaissance de la marque

Les mesures de valeur de la marque de GoDaddy incluent:

• Part de marché de 31,3% dans l'enregistrement du domaine
• Revenu annuel de 4,7 milliards de dollars en 2023
• Reconnu dans 145 pays dans le monde entier

Godaddy Inc. (GDDY) - Modèle d'entreprise: propositions de valeur

Enregistrement de domaine facile à utiliser et solutions d'hébergement

Depuis le quatrième trimestre 2023, Godaddy gère plus de 84 millions de noms de domaine dans le monde. La société propose des services d'enregistrement de domaine à partir de 0,99 $ pour la première année. Les tarifs de renouvellement du domaine en moyenne entre 9,99 $ et 15,99 $ par an.

Service de domaine	Fourchette	Volume annuel
Enregistrement du domaine	$0.99 - $15.99	84 millions de domaines
Transfert de domaine	$7.99 - $12.99	12,5 millions de transferts

Services Web abordables pour les petites et moyennes entreprises

Godaddy génère 4,1 milliards de dollars de revenus annuels, 82% des clients étant de petites et moyennes entreprises. Les plans d'hébergement Web varient de 5,99 $ à 29,99 $ par mois.

• Hébergement partagé: à partir de 5,99 $ / mois
• Hébergement WordPress: à partir de 7,99 $ / mois
• Hébergement VPS: à partir de 19,99 $ / mois

Outils complets de gestion de la présence numérique

Godaddy propose 23 outils de marketing numérique avec des prix entre 9,99 $ et 49,99 $ par mois. L'entreprise dessert plus de 20 millions de clients dans le monde.

Outil numérique	Prix ​​mensuel	Caractéristiques
Builder de site Web	$9.99	Interface glisser-déposer
Suite marketing	$29.99	SEO, e-mail, médias sociaux

Plates-formes de création de sites Web conviviales

Le Builder de sites Web de GoDaddy compte plus de 5 millions d'utilisateurs actifs. Les modèles vont de GRATUIT à 199 $ pour les conceptions personnalisées.

Hébergement Web évolutif et services cloud

Les revenus d'hébergement cloud ont atteint 532 millions de dollars en 2023. Les solutions de serveur dédiées varient de 129 $ à 399 $ par mois.

Type d'hébergement	Prix ​​mensuel	Caractéristiques clés
Serveurs de cloud	$129 - $299	Ressources évolutives
Serveurs dédiés	$199 - $399	Contrôle complet du serveur

Godaddy Inc. (GDDY) - Modèle d'entreprise: relations clients

Canaux de support client 24/7

Godaddy fournit un support client multicanal avec les mesures suivantes:

Canal de support	Disponibilité	Temps de réponse
Support téléphonique	24/7/365	Moyenne 3-5 minutes
Chat en direct	24/7/365	Moyenne 2-4 minutes
Assistance par e-mail	24/7/365	Moyenne 24 heures

Outils de gestion en ligne en libre-service

GoDaddy propose des plateformes de libre-service complètes:

• Tableau de bord de gestion du domaine
• Panneau de configuration de Builder de site Web
• Centre de contrôle d'hébergement
• Gestion du certificat SSL

Forums et base de connaissances communautaires

Ressource communautaire	Total utilisateurs	Participants actifs mensuels
Forums communautaires GoDaddy	1,2 million d'utilisateurs enregistrés	350 000 utilisateurs mensuels actifs
Base de connaissances en ligne	Plus de 10 000 articles	500 000 vues mensuelles

Stratégies de marketing personnalisé et de vente au lancement

Métriques de personnalisation marketing:

• Taux de personnalisation par e-mail: 78%
• Taux de conversion ciblé de vente à la vente: 22%
• Précision de la segmentation du client: 85%

Gestion de compte dédiée pour les clients d'entreprise

Niveau de service d'entreprise	Personnel de soutien dédié	Valeur du contrat annuel
Services professionnels	1 gestionnaire de compte dédié par 50 clients	$50,000 - $250,000
Services d'entreprise	1 gestionnaire de compte dédié par 10 clients	$250,000 - $1,000,000

Godaddy Inc. (GDDY) - Modèle d'entreprise: canaux

Plateforme de vente directe en ligne

Godaddy exploite une plate-forme de vente en ligne complète avec 84,4 millions de noms de domaine enregistrés au quatrième trimestre 2023. Le site Web génère 1,05 milliard de dollars de revenus annuels via des canaux de vente en ligne directs.

Type de canal	Revenus annuels	Engagement des utilisateurs
Plate-forme Web	1,05 milliard de dollars	20,4 millions de clients actifs

Telemarketing and Direct Sales Team

Godaddy maintient une opération de télémarketing robuste avec 1 200 représentants des ventes directes. L'équipe commerciale génère environ 350 millions de dollars de revenus annuels grâce à des interactions clients directes.

Programmes de marketing d'affiliation

Le réseau d'affiliation de Godaddy comprend plus de 5 000 partenaires actifs. Le programme de marketing d'affiliation génère 180 millions de dollars de revenus annuels avec une structure de commission allant de 10 à 25%.

Métriques du réseau d'affiliation	Valeur
Partenaires totaux d'affiliation	5,000+
Revenus d'affiliation	180 millions de dollars

Applications mobiles

La plate-forme mobile de Godaddy prend en charge 3,2 millions d'utilisateurs d'applications mobiles actifs. Les canaux mobiles apportent 220 millions de dollars de revenus annuels avec 42% des transactions survenant via des appareils mobiles.

• Téléchargements totaux d'applications mobiles: 8,6 millions
• Pourcentage de transaction mobile: 42%
• Revenus de canaux mobiles: 220 millions de dollars

Réseaux de revendeurs tiers

Godaddy collabore avec 7 500 redeilleurs d'hébergement Web et de domaine. Ces réseaux tiers génèrent 290 millions de dollars de revenus annuels avec un taux de croissance de 15%.

Métriques du réseau de revendeur	Valeur
Partenaires totaux de revendeur	7,500
Revenus de réseau de revendeur	290 millions de dollars

Godaddy Inc. (GDDY) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, GoDaddy dessert environ 21,5 millions de clients dans le monde, 84% étant des petites et moyennes entreprises (PME). Revenus totaux du segment SMB: 1,03 milliard de dollars en 2023.

Métriques du segment SMB	2023 données
Clients totaux PMB	18,1 millions
Dépenses annuelles moyennes par PMB	$57.32
Inscriptions du domaine SMB	6,3 millions

Entrepreneurs et fondateurs de startups

Godaddy cible 2,3 millions d'entrepreneurs par an, offrant des services d'hébergement Web et de domaine spécialisés.

• Packages de création de sites Web de démarrage à partir de 9,99 $ / mois
• 88% des fondateurs de startup utilisent GoDaddy pour une présence sur le Web initiale
• Coût d'acquisition moyen des clients de startup: 42,15 $

Pigistes et professionnels indépendants

Environ 3,7 millions de pigistes utilisent la plate-forme de GoDaddy. Revenu total de ce segment: 215,6 millions de dollars en 2023.

Données du segment des pigistes	2023 statistiques
Clients indépendants totaux	3,7 millions
Abonnement mensuel moyen	$4.87
Adoption du constructeur de sites Web	62%

Grandes entreprises à la recherche de solutions Web

Le segment d'entreprise représente 6% de la clientèle de Godaddy, générant 287,4 millions de dollars en 2023.

• Compte de clients d'entreprise: 129 000
• Valeur du contrat annuel moyen: 22 300 $
• Offres de solutions Web personnalisées

Propriétaires de sites Web et blogueurs individuels

Godaddy soutient 5,2 millions de propriétaires de sites Web et de blogueurs individuels, avec des revenus de segments de 156,7 millions de dollars en 2023.

Métriques du propriétaire du site Web individuel	2023 données
Total des clients du site Web individuel	5,2 millions
Packages d'hébergement de blog	2,9 millions
Dépenses mensuelles moyennes	$4.99

Godaddy Inc. (GDDY) - Modèle d'entreprise: Structure des coûts

Infrastructure et maintenance du centre de données

Infrastructure annuelle et coûts du centre de données pour GoDaddy en 2023: 187,4 millions de dollars

Catégorie de coûts	Montant (USD)
Matériel de serveur	62,3 millions de dollars
Infrastructure réseau	45,6 millions de dollars
Services cloud	79,5 millions de dollars

Développement technologique et génie logiciel

Total des dépenses de développement technologique en 2023: 324,7 millions de dollars

• Travail en génie logiciel: 1 482 employés
• Salaire moyen par ingénieur logiciel: 145 000 $
• Budget de recherche et de développement des prototypes: 47,3 millions de dollars

Frais de marketing et d'acquisition des clients

Total des dépenses de marketing en 2023: 441,2 millions de dollars

Canal de marketing	Dépenses (USD)
Publicité numérique	267,8 millions de dollars
Publicité télévisée	92,4 millions de dollars
Marketing d'affiliation	81,0 millions de dollars

Assistance client et opérations de service

Total des coûts opérationnels du support client en 2023: 215,6 millions de dollars

• HeadCount de soutien du personnel: 3 200 employés
• Salaire du représentant moyen du soutien: 58 000 $
• Infrastructure technologique de support client: 22,7 millions de dollars

Investissements de recherche et développement

Dépenses de R&D en 2023: 276,5 millions de dollars

Zone de focus R&D	Investissement (USD)
Technologies d'hébergement Web	98,3 millions de dollars
Outils de gestion du domaine	67,2 millions de dollars
Innovations de constructeur de sites Web	111,0 millions de dollars

Godaddy Inc. (GDDY) - Modèle d'entreprise: Strots de revenus

Frais d'enregistrement du domaine

Revenus d'enregistrement du domaine de GoDaddy pour 2023: 1,02 milliard de dollars

Type de domaine	Prix ​​moyen	Revenus annuels
Domaines .com	$12.99	456 millions de dollars
Domaines .NET	$14.99	178 millions de dollars
Domaines spécifiques au pays	$8.99-$29.99	386 millions de dollars

Plans d'abonnement d'hébergement Web

Revenus d'hébergement Web pour 2023: 789 millions de dollars

• Plans d'hébergement partagés: 4,99 $ - 24,99 $ / mois
• Hébergement WordPress: 6,99 $ - 49,99 $ / mois
• Hébergement de serveurs dédié: 129,99 $ - 399,99 $ / mois

Revenus d'outils de constructeur et d'outil de conception de site Web

Revenus de générateur de sites Web pour 2023: 342 millions de dollars

Niveau de plan	Prix ​​mensuel	Utilisateurs estimés
Basic	$9.99	285 000 utilisateurs
Prime	$19.99	176 000 utilisateurs
commerce électronique	$29.99	94 000 utilisateurs

Ventes de certificat SSL

Revenu du certificat SSL pour 2023: 156 millions de dollars

• SSL validé dans le domaine: 69,99 $ / an
• SSL validé par l'organisation: 99,99 $ / an
• SSL de validation prolongée: 199,99 $ / an

Marketing numérique et services professionnels

Revenus de services de marketing numérique pour 2023: 274 millions de dollars

Catégorie de service	Prix ​​moyen	Revenus annuels
Services de référencement	299 $ - 999 $ / mois	98 millions de dollars
Marketing des médias sociaux	249 $ - 799 $ / mois	86 millions de dollars
Conception de sites Web	$1,500-$5,000	90 millions de dollars

GoDaddy Inc. (GDDY) - Canvas Business Model: Value Propositions

You're looking at how GoDaddy Inc. makes its offering compelling to the entrepreneur who just has an idea and zero technical background. The core value is removing the friction of getting online.

Simplest path to an online presence for non-technical entrepreneurs

• GoDaddy Airo® helps users name, build, and grow their business with personalized, AI-generated suggestions.
• The platform is designed to make running a business online faster, easier, and more intuitive.
• In tests, the AI was able to generate a fully structured website in under a minute after entering basic business details.

AI-powered digital assistant (Airo) that builds and grows the business

The agentic AI framework through Airo.ai is central to the value delivery, moving beyond simple assistance to task execution. This is where GoDaddy Inc. is putting significant development muscle, with internal reports showing that more than 45% of code written at GoDaddy Inc. was generated by AI this month, reaching nearly 90% in some new applications. The assistant coordinates work end-to-end to drive customer success. Specific agentic tools include:

• Airo Digital Ads expanded to nine new English-language markets as of October 2025.
• The Conversations Inbox agent keeps customer communication organized across email, chat, and social channels in one place.
• The Domain Protection Agent helps strengthen domain security by checking protection levels and recommending upgrades.

Integrated full-stack solutions: domain, website, marketing, and payments

GoDaddy Inc. bundles its offerings to capture more customer spend, evidenced by the performance of its segments in Q3 2025. The high-intent customer cohort, those spending over $500 annually, now makes up approximately 10% of the total base. This focus on higher-value customers drives the overall ARPU. Here's the quick math on the segment revenue breakdown for Q3 2025:

Segment	Q3 2025 Revenue	Year-over-Year Growth
Applications and Commerce (A&C)	$481 million	13.7%
Core Platform	$784.3 million	8.3%

The A&C segment, which includes websites, productivity applications, and payments, contributed 38% to total revenues. The company's total customer count at the end of Q3 2025 was 20,413, with retention rates holding steady at 85%. Still, you need to know that the total customer count was down 1.5% year-over-year.

24/7 human expert guidance and support

• GoDaddy expert guides are available 24/7 to provide assistance.

Increased Average Revenue Per User (ARPU) of $237 (Q3 2025)

The Average Revenue Per User (ARPU) for GoDaddy Inc. reached $237 in the third quarter of 2025. This represents a 10.2% increase year-over-year. Finance: draft 13-week cash view by Friday.

GoDaddy Inc. (GDDY) - Canvas Business Model: Customer Relationships

You're looking at how GoDaddy Inc. keeps its massive base of small business owners engaged and renewing their services as of late 2025. The focus here is on blending high-touch support with advanced automation, which is critical given that total customers reached 20.4 million sequentially as of the third quarter of 2025.

Dedicated 24/7 Human Expert Support and Guidance

While GoDaddy Inc. heavily pushes AI, the data shows a clear customer preference for human interaction when it matters most. A GoDaddy Consumer Pulse survey from July 2025 indicated that 86% overall prefer interacting with a real human rather than a chatbot. This reality underpins the continued need for human experts, even as AI handles routine tasks. GoDaddy expert guides are available 24/7 to provide assistance. This human layer is now being explicitly connected via the new Agentic AI framework.

High Customer Retention Rate

Retention is a core measure of relationship health, and GoDaddy Inc. demonstrates strength here, especially within its core offerings. The high customer retention rate is approximately 85% for the overall customer base as of Q3 2025. For customers strictly within the GoDaddy platform, the retention rate was approximately 87% as of early 2025. This stickiness is crucial, especially as growth is increasingly driven by maximizing spend from existing users rather than new acquisition.

Here are the key customer metrics as of the latest reported figures in late 2025:

Metric	Value (Late 2025)	Context/Source Period
Total Customers	20.4 million	Q3 2025 (Sequential Rise)
Overall Customer Retention Rate	85%	Q3 2025
On-Platform Customer Retention Rate	87%	Q1 2025
Average Revenue Per User (ARPU)	$237	Q3 2025
ARPU Year-over-Year Growth	10%	Q3 2025
$500-Plus Customer Cohort Size	10% of base	Q3 2025

AI-Driven Personalization and Proactive Product Recommendations

The relationship is increasingly mediated by the Airo.ai platform, which uses an agentic framework to determine the next best action for each customer. This system provides personalized, AI-generated suggestions to help users name, build, and grow their business. The internal efficiency gains are massive; in November 2025, more than 45% of code written at GoDaddy Inc. was AI-generated, hitting nearly 90% in some new applications. This technology powers proactive recommendations across marketing, operations, and domain management.

Self-Service Tools and Extensive Knowledge Base

The Airo.ai ecosystem acts as the primary self-service interface, integrating specialized AI agents to simplify complex tasks. For instance, new agents launched in late 2025 include the Conversations Inbox Agent, which centralizes communications, and the Marketing Calendar Agent for automated campaign planning. These tools aim to reduce the need for direct support by making management intuitive. The Domain Activation Agent specifically simplifies DNS connections to get websites and email live quickly and correctly, serving as a guided self-help mechanism.

DIFY (Do-It-For-You) Agent Connecting Users to Trusted Pros

To bridge the gap where self-service isn't enough, GoDaddy Inc. introduced the DIFY (Do-It-For-You) Agent as part of its late 2025 agent rollout. This agent automates the matchmaking process, pulling in saved business data to connect owners directly with trusted GoDaddy human experts for professional services like design, SEO, and marketing support. This creates a seamless handoff from AI automation to expert execution, ensuring owners can hire pros without repeating the initial setup details.

The DIFY Agent coordinates with other internal tools, using standardized, task-agnostic tools like the DelegationTool to smoothly transition interactions out of scope for the AI and into human hands.

Finance: draft 13-week cash view by Friday.

GoDaddy Inc. (GDDY) - Canvas Business Model: Channels

You're looking at how GoDaddy Inc. gets its products and services into the hands of its millions of customers as of late 2025. The channel strategy is heavily weighted toward digital self-service, increasingly augmented by AI-driven experiences.

Direct online platform: GoDaddy.com and Airo.ai beta website

The primary channel remains the GoDaddy.com website, which serves the entire customer base, reported at 20.41 million customers at the end of the third quarter of CY2025. This platform is the gateway for core services like domain registration and hosting, which fall under the Core Platform segment. A significant enhancement to this direct channel is the launch of Airo.ai, a Beta agentic artificial intelligence (AI) website, introduced on November 13, 2025. This new experience is designed to turn simple conversations into completed tasks, moving customers from intent to outcomes in minutes. At its launch, Airo.ai featured six agents, with dozens more in development and new capabilities shipping weekly. The AI Interpreter, launched in April 2025, cut waiting time for AI responses in the Site Designer from 15-30 seconds down to under 10 seconds. This direct digital interface is crucial for driving the Applications and Commerce segment, which saw revenue growth of 14.4% in Q2 2025, reaching $463.9 million.

Mobile applications like GoDaddy Studio

Mobile applications extend the reach, particularly for content creation and brand management. GoDaddy Studio, last updated on November 24, 2025, is a key channel for small businesses focused on marketing assets. In the US business category, as of late 2025, it ranked 110th on the 'Top Free iPad Apps' chart and 239th on the 'Top Free iPhone Apps' chart. Last month's estimates for the app showed approximately 40k downloads. The platform allows direct posting to Instagram and Facebook, streamlining social media presence. For users opting for the Pro tier, pricing starts at $5.99 per month.

Inbound sales and customer support channels

Customer support operates largely through digital self-help and expert guides, supporting the massive customer base. The company's strategy focuses on increasing the value from existing customers, as evidenced by the Average Revenue Per User (ARPU) increasing by 9.5% in Q2 2025, even as the total customer count saw a year-over-year decline of 2.2% in that same quarter. The Airo.ai platform itself acts as a sophisticated, always-on support and sales channel, coordinating work end-to-end to drive customer success. Furthermore, the new Conversations Inbox agent within Airo.ai keeps customer communication organized across email, chat, and social channels, allowing faster response times.

Global network of digital consultants (Agency Program)

While specific numbers for the Agency Program are not publicly detailed, the focus on AI agents like the Airo Agent, which orchestrates requests and delegates tasks to specialized agents, suggests an evolution of the partner/consultant channel. This agent remembers business preferences over time and proposes step-by-step plans, effectively scaling the guidance previously offered by human consultants. The overall revenue guidance for the full year 2025 targets total revenue between $4.860 billion and $4.940 billion, representing a 7% year-over-year growth midpoint.

Direct marketing and online advertising campaigns

Direct marketing is executed through owned digital properties and paid advertising, often integrated via the Digital Marketing Suite. This suite offers tiered pricing, starting at $21.99 per month for the Essentials plan. The top-tier Ultimate plan, at $89.99 per month, supports up to 750,000 Monthly Email Sends and 50,000 Customer Contacts. Online advertising effectiveness is notable; utilizing ads on platforms like Facebook and Instagram resulted in a more than sixfold increase in website traffic, and boosting Facebook posts led to a 50-fold rise in engagement. Email marketing, a core direct channel, is cited as cost-effective, with around 20% of businesses reporting that marketing tools contribute over 60% of their revenue from online channels.

Here is a summary of key channel-related metrics as of late 2025:

Metric Category	Channel/Product	Value/Amount	Period/Context
Customer Base	Total Customers	20.41 million	End of Q3 CY2025
Revenue	Q3 CY2025 Total Revenue	$1.27 billion	Q3 CY2025
Revenue Growth	FY2025 Projected Midpoint Growth	7% year-over-year	FY2025 Guidance
AI Platform	Airo.ai Initial Agents	Six	November 2025 Launch
Mobile App	GoDaddy Studio Pro Starting Price	$5.99 per month	2025 Pricing
Marketing Suite	Digital Marketing Suite Starting Price	$21.99 per month	2025 Pricing
Marketing Suite	Ultimate Plan Email Sends Capacity	750,000 Monthly	Ultimate Plan Feature
Advertising Impact	Website Traffic Increase from Facebook/Instagram Ads	More than sixfold	Reported Effectiveness

The direct online platform is being rapidly enhanced by agentic AI, as seen with the Airo.ai launch. The mobile channel, exemplified by GoDaddy Studio, supports content creation, with its Pro tier priced from $5.99 per month. Direct marketing efforts, priced from $21.99 per month for the Digital Marketing Suite, show significant engagement lift, with boosted Facebook posts yielding a 50-fold rise in engagement.

• GoDaddy reported 20.41 million customers at the end of Q3 CY2025.
• FY2025 revenue guidance midpoint projects $4.90 billion (midpoint of $4.860B to $4.940B).
• Airo.ai launched with six agents available.
• GoDaddy Studio Pro costs $5.99 per month.
• The Deluxe plan for the Digital Marketing Suite costs $32.99 per month.
• The Ultimate plan for the Digital Marketing Suite supports 50,000 Customer Contacts.

GoDaddy Inc. (GDDY) - Canvas Business Model: Customer Segments

You're looking at the people GoDaddy Inc. serves, and honestly, the numbers tell a story of a shift from sheer volume to higher customer value. The foundation of the business remains the massive base of small and micro-business owners globally.

The total customer count, as reported recently, stands at 20.4 million active users, showing sequential growth. This is the engine room of GoDaddy Inc., primarily composed of those who need a simple, reliable online start. Think of the non-technical entrepreneurs and the side-hustlers-the microbusinesses, often defined as having fewer than 10 employees. These are the folks who need to get online fast, often relying on the Core Platform for domains and hosting, which saw revenue growth of 8% in the latest reported quarter.

To be fair, the strategy is clearly tilting toward the customers who spend more. You see this focus on high-intent users who are more likely to adopt the higher-margin Applications & Commerce (A&C) offerings.

Here's a quick look at how the customer base breaks down by spending tier, based on the latest figures:

Customer Segment Characteristic	Metric/Value	Reporting Period/Context
Total Active Customers	20.4 million	Sequential count as of latest report
High-Value Cohort (Spending $500+ Annually)	10% of the base	Q3 2025
High-Value Cohort (Spending $500+ Annually)	Nearly 9% of the base	Q2 2025
Average Revenue Per User (ARPU)	$237	Q3 2025
Long-Term ARPU Goal	Potential $2,000	Per entrepreneur

The web developers and designers, often grouped within the WebPros segment or as users of more advanced services, are key drivers for the A&C segment. That segment, which includes website building and marketing tools, is growing much faster, posting 14% revenue growth in the same period. This group is crucial for driving up that ARPU, which has climbed from over $200 to $237.

International customers represent a significant growth vector for GoDaddy Inc. You can see the focus here because international revenue growth hit 14% in the third quarter of 2025. While older data suggested international users were about 40% of the total user base, the current financial results confirm that global expansion remains a priority for top-line acceleration.

You should also note the composition of the microbusiness segment itself, as it reflects broader societal trends:

• Microbusinesses are those with fewer than 10 employees.
• Approximately 51% of these microbusinesses were women-owned in 2024.
• A growing portion of owners plan to remain solo entrepreneurs, with 40% reporting this goal in a May 2025 survey.

GoDaddy Inc. (GDDY) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep GoDaddy's massive engine running, especially as they push deeper into AI-driven services. Honestly, the cost structure reflects a business balancing legacy infrastructure with aggressive technology investment.

Significant investment in Research & Development (R&D), especially AI/Airo

GoDaddy Inc. is clearly allocating substantial capital toward product innovation, particularly around its GoDaddy Airo experience. For the twelve months ending September 30, 2025, Research and Development expenses totaled approximately $0.831 billion. This figure represents a year-over-year increase of 1.58% from the prior period. For context, the full-year 2024 R&D spend was $0.814B. This sustained investment is key to maintaining their competitive edge in the crowded website builder and commerce space.

Cost of revenue, primarily domain registration fees and hosting infrastructure

The Cost of Revenue is the direct cost associated with delivering the core services-keeping domains active and servers running. This is a massive, non-negotiable expense line. For the full year ended December 31, 2024, the Total Cost of Revenue was $1,652 million (or $1.652B). This number is directly tied to the volume of domains under management and the underlying cloud/hosting infrastructure expenses necessary to support over 20 million customers.

Sales and marketing expenses for customer acquisition

Acquiring new small business customers is expensive, and GoDaddy Inc. spends heavily to maintain its market presence. For the three months ended March 31, 2025, Marketing and advertising expenses were reported at $100.1 million. This was attributed in part to discretionary advertising spend supporting strategic initiatives, including broader awareness of the GoDaddy Airo experience. To give you a full-year view, the Marketing Expense for the full year 2024 was $357 million.

Here's a quick look at how some of the major expense categories compare using the latest available full-year and trailing twelve-month data:

Expense Category	Latest Reported Amount	Period End Date / Context
Research & Development (R&D)	$0.831 Billion	Twelve Months ending September 30, 2025
Total Cost of Revenue	$1.652 Billion	Full Year Ended December 31, 2024
Marketing Expense (Full Year)	$357 Million	Full Year Ended December 31, 2024
Marketing & Advertising (Quarterly)	$100.1 Million	Three Months Ended March 31, 2025

Debt servicing costs on total debt of approximately $3.8 billion

Managing the balance sheet involves significant interest expense. As of June 30, 2025, GoDaddy Inc.'s total debt stood at approximately $3.8 billion, with the September 2025 figure slightly higher at $3.87 Billion USD. The interest payments on this debt load, which includes term loans refinanced in late 2024, represent a fixed, recurring cash outflow that must be covered by operating cash flow before any shareholder returns.

Salaries and overhead for the large 24/7 customer support team

Providing round-the-clock support is a major operational cost, especially given the complexity of domain, hosting, and commerce tools. While a specific dollar amount for total customer care expenses for 2025 isn't immediately clear, we can map the scale of the team. As of October 2025, GoDaddy employed approximately 4,095 people in total, with the Sales and Support department accounting for 866 employees, which is about 21% of the total workforce. This large, globally distributed team drives significant salary and overhead costs, which the company groups under operating expenses, including a line item specifically for customer care in its forward-looking statements.

You should definitely keep an eye on the efficiency of this large support group; if automation efforts lag, this headcount will continue to pressure margins.

Finance: draft 13-week cash view by Friday.

GoDaddy Inc. (GDDY) - Canvas Business Model: Revenue Streams

You're looking at how GoDaddy Inc. actually brings in the money, which is always the most critical part of any business model analysis. It's not just one thing; it's a mix of recurring subscriptions and high-margin transactional revenue, which is what gives the model its durability.

The latest full-year 2025 revenue guidance GoDaddy Inc. has provided is in the range of $4.93 billion to $4.95 billion, representing approximately 8% year-over-year growth at the midpoint compared to the $4.573 billion generated in the full year 2024. This guidance reflects strong momentum, particularly in the higher-growth areas of the business.

The revenue streams are clearly segmented, which helps you track where the growth is coming from:

• The largest portion still comes from the Core Platform, which is the foundation of domains and hosting.
• The fastest-growing component is Applications & Commerce (A&C) subscriptions, covering e-commerce, marketing, and security tools.
• High-margin, non-recurring revenue comes from Aftermarket domain sales.
• Fees generated from GoDaddy Payments are embedded within the A&C segment's overall performance.

Here's a look at the segment performance based on the third quarter of 2025 results:

Revenue Stream Category	Q3 2025 Revenue Amount	Year-over-Year Growth (Q3 2025)	Full-Year 2025 Growth Guidance
Total Revenue	$1.27 billion	10%	$4.93B to $4.95B
Core Platform (Domains and Hosting)	$784.3 million	8%	Mid-single digits
Applications & Commerce (A&C) Subscriptions	$481.0 million	14%	Mid-teens

Core Platform revenue, which covers domains and hosting, totaled $784.3 million in the third quarter of 2025, showing an 8% year-over-year increase. This segment's growth was notably aided by a return to high-value transactions, specifically in the aftermarket space. For instance, the aftermarket portion of Core Platform revenue saw a significant 28% growth in Q3 2025. The full-year expectation for Core Platform revenue growth is currently guided to the mid-single digits.

The Applications & Commerce (A&C) segment is clearly the engine for higher growth rates. A&C revenue hit $481.0 million in Q3 2025, marking a 14% increase compared to the prior year. This segment bundles e-commerce, marketing, and security subscriptions, and management expects this segment to continue growing in the mid-teens for the full year 2025. The success here is also reflected in the Average Revenue Per User (ARPU), which grew 10% to $237 in Q3 2025. Also, the adoption of high-margin subscriptions like GoDaddy Capital, Rate Saver, and faster payouts is cited as a key driver.

Regarding the high-margin transactions, the Aftermarket domain sales are a key component within the Core Platform revenue stream. While GoDaddy Inc. typically excludes high-value Aftermarket transactions from its forward revenue guidance, the recent performance shows its importance. The Q3 2025 results specifically called out the 28% growth in aftermarket sales contributing to the Core Platform's 8% overall growth. This is defintely a source of high-margin, non-recurring revenue that bolsters overall profitability.

Payment processing fees, primarily through GoDaddy Payments, are integrated into the A&C segment's revenue performance. The strong 14% growth in A&C revenue in Q3 2025 suggests healthy transaction volumes flowing through their integrated commerce tools. Finance: draft 13-week cash view by Friday.