GOGO Inc. (GOGO): Canvas Business Model [Jan-2025 Mise à jour]

Dans le monde de haut vol de la connectivité aérienne, Gogo Inc. a révolutionné comment les passagers restent connectés à 35 000 pieds, transformant les vols banals en expériences productives et divertissantes. En mélangeant de manière transparente la technologie de pointe avec des partenariats stratégiques à travers les compagnies aériennes, les télécommunications et les secteurs de la communication par satellite, Gogo est devenu un acteur pivot pour fournir des solutions Internet et de communication à haut débit qui redéfinissent la connectivité en vol. Cette exploration complète de la toile des modèles commerciaux de Gogo dévoilera les mécanismes complexes de leur approche innovante pour maintenir les voyageurs connectés, productifs et divertis à travers divers segments d'aviation.

Gogo Inc. (GOGO) - Modèle d'entreprise: partenariats clés

Compagnies aériennes pour les services de connectivité en vol

Partenaire aérien	Détails du partenariat	Couverture
Lignes aériennes delta	Services de connectivité sur la flotte domestique	Plus de 1 500 avions
Compagnies aériennes américaines	Systèmes Wi-Fi et de divertissement en vol	Environ 1 300 avions
United Airlines	Solutions de connectivité à large bande	Environ 1 000 avions

Fournisseurs de télécommunications pour l'infrastructure réseau

• AT&T
• Verizon Communications
• T-mobile

Investissement d'infrastructure réseau: 47,3 millions de dollars en 2023

Vendeurs technologiques pour les solutions matérielles et logicielles

Fournisseur de technologie	Solutions spécifiques	Valeur du contrat
Honeywell International	Matériel de connectivité	Contrat annuel de 22,5 millions de dollars
Avionique panasonique	Systèmes de communication par satellite	Partenariat de 35,7 millions de dollars

Fabricants d'avions pour les systèmes de connectivité intégrés

• Boeing
• Airbus
• Embrasé

Investissement d'intégration: 63,2 millions de dollars en 2023

SATTELLITE Communication pour la couverture mondiale

Fournisseur de satellite	Zone de couverture	Valeur de partenariat annuelle
Intelsat	Réseau de satellites mondiaux	41,6 millions de dollars
Ses	Connectivité mondiale	37,9 millions de dollars

Évaluation totale de l'écosystème du partenariat: 212,4 millions de dollars en 2023

Gogo Inc. (GOGO) - Modèle d'entreprise: activités clés

Développer et maintenir des technologies Internet en vol

Gogo Inc. a investi 37,7 millions de dollars dans les dépenses de recherche et développement en 2022. La société se concentre sur le développement de technologies de connectivité avancées en vol sur plusieurs plateformes.

Plate-forme technologique	Montant d'investissement	Statut de développement
Technologie satellite 2KU	22,5 millions de dollars	Pleinement opérationnel
Système Avance L5	8,3 millions de dollars	Développement actif
Plate-forme aérienne 5G	6,9 millions de dollars	Étape prototype

Fournir des solutions de connectivité sans fil pour l'aviation commerciale et commerciale

GOGO dessert environ 2 900 avions commerciaux et 6 500 avions d'affaires d'affaires en 2022.

• Couverture de connectivité aéronautique commerciale: 95% de la flotte nord-américaine
• Business Aviation Global Reach: 49 pays
• Temps d'installation moyen: 3-5 jours par avion

Recherche et développement de plateformes de connectivité avancées

Les zones de concentration en R&D comprennent des solutions de connectivité satellite, air-sol et hybrides.

Zone de focus R&D	Investissement annuel	Objectif technologique primaire
Connectivité satellite	15,2 millions de dollars	Couverture mondiale à grande vitesse
Réseau air-sol	10,6 millions de dollars	Bande passante améliorée
Solutions hybrides	7,9 millions de dollars	Transition de connectivité transparente

Support client et gestion des services techniques

Gogo maintient une équipe de support technique dédiée avec une couverture mondiale 24/7.

• Personnel de soutien: 287 professionnels techniques
• Temps de réponse moyen: 15 minutes
• Centres de soutien mondial: 3 emplacements

Marketing et ventes de produits et services de connectivité

GOGO a généré 234,5 millions de dollars de revenus totaux en 2022, les ventes de produits de connectivité représentant une partie importante.

Canal de vente	Contribution des revenus	Segment de marché
Ventes d'avions directs	142,3 millions de dollars	Aviation commerciale
Solutions d'aviation d'affaires	67,8 millions de dollars	Jets privés / d'entreprise
Services de rechange	24,4 millions de dollars	Marché de rénovation / mise à niveau

Gogo Inc. (GOGO) - Modèle d'entreprise: Ressources clés

Technologie de réseau satellite et au sol propriétaire

GOGO exploite 3 réseaux de connectivité par satellite et au sol:

Type de réseau	Couverture	Technologie
Réseau satellite 2KU	Mondial	Technologie à haute vitesse en bande KA
ATG-4 Ground Network	États-Unis continentaux	Air à terre 4G LTE
Avance L3	Routes internationales	Solution de connectivité hybride

Propriété intellectuelle et brevets

En 2023, GOGO détient 74 brevets actifs spécifiquement liés aux technologies de connectivité aéronautique.

Catégorie de brevet	Nombre de brevets
Technologies de connectivité	42
Traitement du signal	18
Gestion du réseau	14

Équipes techniques d'ingénierie et de logiciel

Composition technique de la main-d'œuvre de Gogo:

• Personnel d'ingénierie total: 387 employés
• Développeurs de logiciels: 156
• Ingénieurs réseau: 98
• Personnel de recherche et développement: 133

Infrastructure stratégique et équipement de communication

Investissement en infrastructure à partir de 2023:

Catégorie d'équipement	Investissement total
Stations de terre satellite	42,3 millions de dollars
Matériel de réseautage	18,7 millions de dollars
Infrastructure logicielle	22,5 millions de dollars

Relations stratégiques avec les partenaires de l'industrie de l'aviation

Partenariats clés de l'aviation à partir de 2024:

• Delta Air Lines - Connectivité complète de la flotte
• United Airlines - Services de réseau complet
• American Airlines - Intégration partielle de la flotte
• Southwest Airlines - Emerging Partnership

GOGO Inc. (GOGO) - Modèle d'entreprise: propositions de valeur

Connectivité Internet à grande vitesse pendant les vols

GOGO fournit une connectivité en vol avec les spécifications techniques suivantes:

Bande passante de la technologie satellite 2KU	Jusqu'à 100 Mbps par avion
Couverture du réseau aérien (ATG)	Plus de 250 avions commerciaux en Amérique du Nord
Vitesse de connexion moyenne	35-50 Mbps

Solutions améliorées de divertissement et de productivité des passagers

Les offres de connectivité comprennent:

• Streaming Video Services
• Télévision en direct
• Accès Internet Wi-Fi
• Capacités de messagerie et de messagerie

Systèmes de communication fiables pour l'aviation commerciale et privée

Avions commerciaux équipés	Plus de 3 000 avions dans le monde
Couverture de l'aviation privée	Environ 2 500 jets d'affaires
Fiabilité du réseau	99,5% de disponibilité

Accès Internet transparent sur différents types d'avions

Prise en charge des solutions de connectivité:

• Avion à corps étroit
• Avion à corps large
• Jets régionaux
• Jets d'affaires

Solutions de connectivité rentables

Coût d'installation moyen par avion	$100,000 - $250,000
Coût opérationnel mensuel	3 000 $ - 5 000 $ par avion
Revenu par passager connecté	$5.50 - $8.75

Gogo Inc. (GOGO) - Modèle d'entreprise: relations avec les clients

Ventes directes et soutien pour les clients des entreprises aériennes

GOGO dessert 2 900 avions commerciaux et 4 600 avions d'aviation d'affaires à partir de 2023. La société entretient des relations de vente directes avec les principales compagnies aériennes, notamment Delta, American Airlines et United Airlines.

Client aérien	Avions équipés	Valeur du contrat
Lignes aériennes delta	1 200 avions	85,3 millions de dollars
Compagnies aériennes américaines	900 avions	72,6 millions de dollars
United Airlines	750 avions	64,2 millions de dollars

Plateformes de service client en ligne

GOGO exploite des canaux de support numériques complets, notamment:

• Portail de support sur le Web 24/7
• Interface de support d'application mobile
• Dépannage de la connectivité en temps réel

Services techniques de support et de dépannage

Gogo maintient une équipe de support technique dédiée avec Évaluation de satisfaction du client 98,6%. L'entreprise fournit:

• Diagnostics à distance
• Réponse technique immédiate
• Support d'ingénierie sur place

Solutions de connectivité personnalisées

Segment de l'aviation	Solution de connectivité	Pénétration du marché
Aviation commerciale	Technologie satellite 2KU	Part de marché de 67%
Aviation d'affaires	Plate-forme Avance L5	Couverture du marché de 42%

Mises à niveau des logiciels et services en cours

GOGO investit 46,7 millions de dollars par an en recherche et développement pour des améliorations de services continues. Les principales zones de mise à niveau comprennent:

• Amélioration de la bande passante
• Protocoles de cybersécurité
• Optimisation des performances

Gogo Inc. (GOGO) - Modèle d'entreprise: canaux

Équipe de vente directe ciblant les compagnies aériennes

L'équipe de vente directe de GOGO se concentre sur les ventes de B2B au niveau de l'entreprise dans l'industrie aéronautique. Au quatrième trimestre 2023, la société maintient 225 contrats de compagnies aériennes commerciales actives.

Métrique du canal de vente	2023 données
Représentants des ventes d'entreprises	47
Contrats de compagnies aériennes actives	225
Valeur du contrat moyen	3,2 millions de dollars

Plateformes et sites Web numériques en ligne

GOGO utilise plusieurs plateformes numériques pour l'engagement des clients et la prestation de services.

• Site Web d'entreprise: www.gogoair.com
• Portail de connectivité des passagers
• Plateforme de solutions d'entreprise
• Site Web d'assistance technique

Salons et conférences commerciales de l'industrie de l'aviation

Gogo participe activement à des événements clés de l'industrie pour présenter les innovations technologiques.

Catégorie d'événements	Participation annuelle
Conférences de l'aviation mondiales	8-10
Expositions technologiques	5-7
Budget de l'événement annuel estimé	1,2 million de dollars

Réseaux de partenaires technologiques

GOGO maintient des partenariats stratégiques avec les principaux fournisseurs de technologies et de télécommunications.

• Fournisseurs de communication par satellite
• Entreprises technologiques aérospatiales
• Sociétés d'infrastructure de télécommunications
• Fournisseurs de solutions de cybersécurité

Canaux de marketing numérique et de communication

L'entreprise tire parti des stratégies de communication numérique complètes.

Canal numérique	2023 Métriques d'engagement
LinkedIn adepte	65,000
Abonnés Twitter	22,500
Dépenses annuelles sur le marketing numérique	3,5 millions de dollars

Gogo Inc. (GOGO) - Modèle d'entreprise: segments de clients

Opérateurs de compagnies aériennes commerciales

En 2024, GOGO dessert environ 2 500 avions commerciaux avec des solutions de connectivité. Les principaux clients des compagnies aériennes comprennent:

Compagnie aérienne	Nombre d'avions équipés
Lignes aériennes delta	560 avions
Compagnies aériennes américaines	475 avions
United Airlines	410 avions

Sociétés privées d'aviation de jet et d'affaires

Couvre le segment de l'aviation des affaires de GOGO:

• Plus de 7 000 avions d'entreprise équipés d'une connectivité GOGO
• Part de marché d'environ 65% dans la connectivité de l'aviation commerciale

Passagers des compagnies aériennes individuelles

Statistiques de connectivité des passagers:

Métrique	Valeur
Utilisateurs quotidiens moyens	250,000
Utilisation annuelle des données des passagers	3.2 pétaoctets

Clients d'aviation gouvernementaux et militaires

Les contrats de connectivité gouvernementale comprennent:

• 5 Contrats de communication militaire actifs
• Solutions de connectivité pour 42 avions gouvernementaux

Organisations de gestion des voyages d'entreprise

Détails du segment du marché de la connectivité d'entreprise:

Catégorie	Nombre de clients d'entreprise
Fortune 500 Companies	87
Clients d'entreprise de taille moyenne	215

Gogo Inc. (GOGO) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2022, Gogo Inc. a déclaré des frais de R&D de 41,6 millions de dollars.

Maintenance d'infrastructure réseau

Les coûts de maintenance des infrastructures réseau pour Gogo Inc. étaient d'environ 35,2 millions de dollars en 2022.

Catégorie de coûts	Dépenses annuelles ($ m)
Maintenance des équipements de réseau	22.7
Coûts de mise à niveau du réseau	12.5

Coûts de production matérielle et logicielle

Les dépenses totales de production matérielle et logicielle de Gogo Inc. ont atteint 53,8 millions de dollars en 2022.

• Coûts de production matérielle: 32,4 millions de dollars
• Coûts de développement de logiciels: 21,4 millions de dollars

Dépenses de vente et de marketing

Gogo Inc. a dépensé 47,3 millions de dollars sur les ventes et le marketing au cours de l'exercice 2022.

Canal de marketing	Dépenses ($ m)
Marketing numérique	18.6
Expositions de salon	9.2
Équipe de vente directe	19.5

Assistance technique et opérations de service à la clientèle

Le service client et les frais de support technique ont totalisé 29,7 millions de dollars en 2022.

• Opérations de service d'assistance: 15,3 millions de dollars
• Personnel de soutien technique: 14,4 millions de dollars

Gogo Inc. (GOGO) - Modèle d'entreprise: Strots de revenus

Abonnements du service de connectivité

En 2023, Gogo a rapporté des revenus d'abonnement au service de connectivité de 237,8 millions de dollars pour le segment de l'aviation commerciale.

Catégorie d'abonnement	Revenus annuels (2023)
Abonnements à l'aviation commerciale	237,8 millions de dollars
Abonnements à l'aviation d'affaires	126,5 millions de dollars

Ventes matérielles et équipements

GOGO a généré 89,4 millions de dollars à partir des ventes de matériel et d'équipement en 2023.

• Ventes d'équipement d'aviation commerciale: 62,7 millions de dollars
• Ventes d'équipement d'aviation d'affaires: 26,7 millions de dollars

Frais d'accès à Internet passager

L'accès à Internet des passagers a généré 45,2 millions de dollars en 2023.

Licence des technologies de connectivité

Les revenus des licences technologiques ont totalisé 17,6 millions de dollars en 2023.

Revenus de contrat de maintenance et de soutien

Les contrats de maintenance et de soutien ont contribué 53,9 millions de dollars au total des revenus en 2023.

Flux de revenus	2023 Revenu total	Pourcentage du total
Services de connectivité	237,8 millions de dollars	42.3%
Ventes de matériel	89,4 millions de dollars	15.9%
Accès Internet aux passager	45,2 millions de dollars	8.0%
Licence de technologie	17,6 millions de dollars	3.1%
Contrats de maintenance	53,9 millions de dollars	9.6%

Gogo Inc. (GOGO) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Gogo Inc. over the competition as of late 2025. It's about delivering performance where it matters most: high above the ground.

Multi-orbit, multi-band connectivity for global, consistent coverage

Gogo Inc. offers a unique combination of technologies to ensure connectivity spans the globe. This approach moves beyond a single network dependency, which is key for global operations.

The value proposition centers on providing multi-orbit, multi-band solutions from a single provider, aiming for network redundancy and complete global coverage. Gogo Inc. currently provides services on approximately 9,600 aircraft, which is more than 20% of the global commercial and business jet aircraft fleet.

This installed base breaks down into:

• Installed on more than 2,500 commercial aircraft with 14 commercial airline partnerships.
• Nearly 7,000 business aircraft flying with Gogo Inc. solutions.

High-speed, low-latency service via new 5G and LEO (Galileo) networks

The push for next-generation speed is evident in the dual deployment of 5G Air-to-Ground (ATG) and Low Earth Orbit (LEO) satellite services. Gogo Inc. is on track for the year-end 2025 network launch of its new high-speed 5G ATG network. The 5G ATG network infrastructure includes 170 towers, designed to deliver peak speeds up to 80 Mbps. More than 300 private aircraft are already pre-provisioned to connect with this 5G network.

For global reach, the Gogo Galileo LEO offering is expanding rapidly. Year-to-date shipments of the Gogo Galileo HDX antenna exceeded 200 as of the third quarter of 2025. More than 150 Gogo Galileo HDX antennas have shipped in total. The FDX terminal, part of this LEO solution, is capable of delivering up to 195 Mbps download and 32 Mbps upload speeds. The growing Supplemental Type Certificate (STC) portfolio for this technology is designed to enable access for more than 9,000 jets in the global fleet.

Purpose-built solutions for business and military aviation markets

Gogo Inc. focuses its value on the business and military/government mobility aviation markets, which require enterprise-grade performance and security. The 5G enterprise-grade system is designed not to share its network with other sectors, ensuring uninterrupted connectivity.

Here's a look at the financial scale supporting these specialized markets in 2025:

Metric	2025 Guidance (High End)	Q3 2025 Actual
Full Year Revenue	$870 million to $910 million	$223.6 million (Q3)
Full Year Adjusted EBITDA	$200 million to $220 million	$56.2 million (Q3)
Q3 Service Revenue	N/A	$190.0 million

Simplified installation and upgrade path with the AVANCE platform

The AVANCE platform is the standard for modernizing the fleet, offering a clear path away from legacy systems. Total AVANCE aircraft online (AOL) reached 4,716 as of March 31, 2025, representing an increase of 15% compared to Q1 2024. AVANCE units made up approximately 68% of total ATG AOL at that time. In the third quarter of 2025, AVANCE units sold totaled 208.

The upgrade imperative is driven by the mandatory transition away from classic ATG systems before the May 2026 cutover. Over 3,000 aircraft are slated for AVANCE upgrades. For customers making the transition, Gogo Inc. is offering a $35,000 rebate on its C1 LRU replacement unit if they commit before Dec. 31, 2025. The C-1 units sold in Q3 2025 totaled 229, serving as a bridge solution.

Dedicated 24/7/365 in-person customer support team

Customers benefit from round-the-clock, year-round assistance. The value proposition explicitly includes a dedicated 24/7/365 in-person customer support team. This level of commitment is a core part of the service offering for both business and military/government operators. Finance: draft 13-week cash view by Friday.

Gogo Inc. (GOGO) - Canvas Business Model: Customer Relationships

You're looking at how Gogo Inc. manages the relationships that keep the revenue flowing, especially now that the Satcom Direct integration is maturing. This is where the long-term value is locked in, moving beyond just selling hardware.

Long-term, recurring service contracts for high-margin revenue are the backbone here. For the three months ended September 30, 2025, Service Revenue hit $190.0 million, marking a substantial 132% increase year-over-year. This recurring stream is key to the business's stability. To give you a sense of the per-unit value, the Average Monthly Connectivity Service Revenue per ATG aircraft online (ARPU) for that same third quarter was $3,407. This focus on service revenue over equipment sales is a clear strategic relationship driver.

The fleet size directly impacts this relationship structure. As of September 30, 2025, the total AVANCE ATG aircraft online (AOL) grew to 4,890. Within that, AVANCE units, which represent the modern service base, comprised approximately 75% of the total ATG AOL. For the satellite side, the Broadband GEO AOL, which excludes military/government customers, stood at 1,343 aircraft as of the same date.

Direct engagement with military/government mobility customers is managed through the SD Government (SDG) division. SDG recently secured a five-year federal contract, initially valued at USD$3 million, to provide multi-band, multi-orbit airborne global satellite communications to a US government agency, announced on October 27, 2025. This sole-source agreement consolidates that agency's aero communications across its fleet under one contract. SDG backs this up with a commitment to 24/7/365 expert customer support.

For the broader customer base, Gogo Inc. supports fleet management through digital tools. You can see evidence of these self-service capabilities in the various portals available to customers and partners:

• DASH
• SDPro
• Gogo eBill
• SmartShield
• Satcom Service Activation

The company also provides a self-service toolkit and data insights as part of its offering.

The relationship with the installation and maintenance ecosystem relies heavily on channel partners. While I don't have a specific dollar amount tied to dealer-driven installation revenue, the structure is supported by a dedicated Dealer Portal (SD). This suggests a formalized, high-touch channel relationship for getting equipment installed and serviced locally.

Here's a quick look at the revenue composition that these relationships drive for the latest reported quarter:

Metric	Value (Q3 2025)	Comparison Point
Service Revenue	$190.0 million	Up 132% Year-over-Year
Equipment Revenue	$33.6 million	Up 80% Year-over-Year
Total Revenue	$223.6 million	Up 122% Year-over-Year

Finance: review the Q4 2025 ARPU forecast against the Q3 actual of $3,407 by next Tuesday.

Gogo Inc. (GOGO) - Canvas Business Model: Channels

You're looking at how Gogo Inc. gets its connectivity solutions-hardware and service-into the hands of business jet owners and operators as of late 2025. It's a multi-pronged approach that blends direct engagement with a vast partner ecosystem.

Direct sales force targeting business jet owners and operators

Gogo Inc. maintains direct sales engagement, though the search results highlight a historical focus on airline companies; for business aviation, the channel success is reflected in the total installed base. As of September 30, 2025, the total AVANCE Air-to-Ground (ATG) aircraft online (AOL) stood at 6,529 units. This direct sales effort is crucial for pushing new technology adoption, like the Gogo Galileo LEO systems.

Global network of authorized dealers and service centers

This network is key for installations and support. As of October 13, 2025, Gogo's dealer network has expanded to 148 locations globally. This network is actively involved in deploying the latest technology; for instance, StandardAero, a Gogo Galileo dealer, completed STC approvals for both HDX and FDX terminals on the Bombardier Challenger 600-series.

Here's a snapshot of the distribution and installation footprint:

Channel Metric	Latest Reported Figure	Date Context
Authorized Dealer Locations	148	October 2025
Total ATG Aircraft Online (AOL)	6,529	September 30, 2025
Year-to-Date HDX Shipments	Over 200	November 4, 2025

Aircraft Original Equipment Manufacturers (OEMs) for line-fit installations

OEM partnerships ensure Gogo's systems are installed right at the factory, which is a powerful channel for future growth. Gogo embeds team members at major OEM facilities, including Gulfstream in Savannah, Georgia; Dassault in Little Rock, Arkansas; Embraer in Melbourne, Florida; and Bombardier in Montreal. The FDX antenna is specifically positioned as a LEO line-fit option on all new Bombardier Challenger and Global business aircraft types. The strength of this channel is visible in the growth of GEO products and airline aircraft online, which saw an increase of 177 units from Q2 2024 to Q2 2025, reaching 1,321 connected aircraft, demonstrating the power of factory installations.

Satcom Direct's established global sales and service network

The acquisition of Satcom Direct in December 2024 significantly augmented Gogo's channel reach, especially in the high-end and international markets. Satcom Direct contributed $121.8 million in revenue during the third quarter of 2025. Following this integration, Gogo serves roughly 70% of the aircraft utilizing Viasat's Jet ConneX (JX) Ka-band network. This network brings established relationships and a different set of hardware/software solutions under the Gogo umbrella.

Online and in-app platforms for service management and billing

You use digital platforms to manage the recurring revenue stream, which is the backbone of the business. For instance, the Service Revenue for the third quarter of 2025 hit $190.0 million. While specific platform usage numbers aren't public, the existence of portals like Gogo eBill and SDPro indicates digital self-service for billing and management is a core channel component for ongoing customer interaction.

You'll want to track the integration of Satcom Direct's customer base, as that network is substantial.

• Gogo Galileo HDX antenna shipments have exceeded 200 year-to-date as of November 4, 2025.
• The company is on track for a year-end 2025 network launch for its new high-speed 5G Air-to-Ground (ATG) network.
• The Average Monthly Connectivity Service Revenue per ATG aircraft online (ARPU) for Q3 2025 was $3,407.

Finance: draft 13-week cash view by Friday.

Gogo Inc. (GOGO) - Canvas Business Model: Customer Segments

You're looking at the core groups Gogo Inc. (GOGO) serves as of late 2025, which is heavily shaped by the integration of Satcom Direct. This isn't just about one network anymore; it's about a multi-orbit, multi-band approach targeting distinct aviation needs.

The foundation remains Business Aviation (BA) operators, covering the spectrum from small to medium and heavy jets. This segment is deeply engaged with Gogo's core Air-to-Ground (ATG) network, though the focus is clearly shifting towards advanced connectivity. As of the end of Q2 2025, the total North American ATG aircraft online (AOL) stood at 6,730. Within that total, the modern Advanced AOL fleet grew to comprise more than 71% of the total ATG fleet by Q2 2025.

The expansion into global coverage is a direct result of the Satcom Direct acquisition, which closed in December 2024. This move specifically accelerates growth strategies to include the approximately 14,000 business aircraft outside of North America. This directly addresses Global fleet operators, such as VistaJet, which announced plans to deploy Gogo Galileo across its entire global fleet. The product roadmap reflects this segmentation:

• HDX is targeted at the 12,000 midsized and smaller aircraft flying outside North America.
• FDX terminal is designed for the 9,700 larger business aircraft operators, including VVIP clients.

The Military and government mobility aviation markets represent a key diversification area, leveraging the combined portfolio. Gogo now offers technology purpose-built for this sector, incorporating ATG with high-speed satellite networks for global coverage. One recent win highlights this focus: Gogo announced its first multi-orbit, multi-band contract in its Military/Government customer base with a US Federal agency. Furthermore, SD Government, a Gogo Company, secured a five-year federal contract initially valued at USD$3 million to supply communications for a US agency.

The financial impact of the International business jets expansion, driven by Satcom Direct, is evident in the revenue breakdown. Satcom Direct contributed significant revenue to the combined entity, reporting $122.8 million in revenue during Q2 2025 and $121.8 million in Q3 2025. This shows the substantial scale of the satellite-focused customer base now integrated with Gogo's ATG services.

Here's a quick look at the scale of the connected fleet as of mid-2025, showing the mix between the legacy North American focus and the newly expanded global/satellite base:

Customer Segment Focus	Metric/Data Point	Value as of Mid-2025
North American ATG Core	Total ATG Aircraft Online (AOL) (Q2 2025)	6,730
North American ATG Advanced (AVANCE) Share	Percentage of Total ATG AOL (Q2 2025)	71%
Global Business Aircraft TAM	Estimated Global Business Aircraft	41,000
Global Broadband Penetration	Aircraft with Broadband Connectivity (Q2 2025)	9,700 (or 24%)
International/Global Focus (Post-Acquisition Target)	Business Aircraft Outside North America	14,000
Military/Government Segment	Initial Value of Recent Federal Contract	$3 million

Overall, you see a market where the total ATG AOL is under pressure, declining about 4% year-over-year as of Q2 2025, but the high-margin Advanced segment is growing by nearly 14% year-over-year. The strategy is clearly to convert this base and aggressively pursue the vast, unpenetrated global and government segments.

Gogo Inc. (GOGO) - Canvas Business Model: Cost Structure

You're looking at the cost side of Gogo Inc.'s operations as of late 2025, which is heavily weighted toward building out the next generation of connectivity. The company's cost structure reflects a major transition phase, balancing ongoing network upkeep with significant investment in future platforms like 5G and Galileo.

Capital Expenditures for Network Build-Out

Gogo Inc. has been making substantial capital outlays to deploy its 5G Air-to-Ground (ATG) network and integrate the Gogo Galileo satellite solution. The guidance for capital expenditures (CapEx) shows a significant commitment to these strategic assets.

• Total projected 2025 Capital Expenditures were guided around $60 million in Q1, with strategic initiatives accounting for a large portion.
• Gross capital expenditures were updated to $90 million in Q2 2025, with $75 million specifically for strategic investments in Gogo 5G, Gogo Galileo, and the LTE network build, up from prior guidance of $45 million for strategic investments.
• The net capital expenditures for 2025 were reiterated at $40 million, consistent with prior guidance, assuming $30 million in reimbursement from the FCC Reimbursement Program as of Q3 2025 guidance.

Strategic Investment Spending and Operating Expenses

Beyond the physical asset investment (CapEx), there are direct operating costs associated with these strategic initiatives. The company has refined its expectations for these ongoing development expenses.

Gogo Inc. has a stated strategic investment spending target for 2025 of approximately $40 million, net of any FCC reimbursement, as noted in the Q3 2025 updates, which was a reduction from prior expectations of $60 million. Also, the operating expenses dedicated to these forward-looking projects are a key cost component.

The operating expenses for strategic initiatives, specifically for 5G and Galileo, were reiterated in the Q3 2025 guidance to be approximately $15 million for the full year 2025, a reduction from the prior estimate of $20 million.

Here's a quick look at how the strategic operating expenses have been adjusted:

Reporting Period/Guidance	Operating Expenses for 5G/Galileo (Approximate)
Q1 2025 Guidance	$25 million
Q2 2025 Guidance	$20 million
Q3/Full Year 2025 Reiterated Guidance	$15 million

Network Infrastructure Maintenance and Satellite Capacity Costs

The existing Air-to-Ground (ATG) network requires ongoing upkeep, which is a relatively fixed cost base compared to the growth investments. The cost to run the established ATG network is largely fixed.

• Annual maintenance CapEx requirements for the existing ATG network are estimated to be between $15 million and $20 million per year.
• The cost to run the ATG network is largely fixed and requires just $20 million in annual maintenance CapEx, which is less than 5 percent of the projected 2025 revenue.
• For the Gogo Galileo service, Gogo Inc. is using Eutelsat OneWeb's infrastructure, meaning it avoids the massive capital outlay for building a Low Earth Orbit (LEO) satellite network itself.

Cost of Equipment Sold

Equipment sales, which include hardware like the AVANCE systems and new terminals, are a component of the cost structure, often managed to support the higher-margin service revenue stream.

While specific Cost of Goods Sold (COGS) for equipment isn't explicitly detailed as a ratio, the strategy appears geared toward driving service adoption, which carries a much higher margin.

For context on the scale of equipment revenue:

• Equipment revenue in Q3 2025 was $33.6 million.
• Equipment revenue in Q2 2025 was $32.1 million.
• Equipment revenue in Q1 2025 was $31.7 million.

The company's ATG gross margin for providing connectivity exceeds 80 percent, indicating that equipment sales are likely priced to cover costs and facilitate the recurring service relationship, which is the primary profit driver.

Gogo Inc. (GOGO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Gogo Inc. brings in cash as of late 2025. It's a mix of recurring fees and one-time sales, which is typical for hardware-enabled services, but the balance is shifting.

The most important stream is the Recurring Service Revenue from connectivity subscriptions. This is the high-margin engine for Gogo Inc. To give you a concrete idea of that margin strength, the combined service margin in Q3 2025 was approximately 52%. This recurring revenue base is what investors watch closely.

The company reiterated its full-year 2025 financial outlook, which suggests confidence in hitting the top end of its projections. For the full year 2025, Gogo Inc. expects Total Revenue guidance at the high end of $870 million to $910 million. Furthermore, they are guiding for Adjusted EBITDA guidance for 2025 at the high end of $200 million to $220 million.

Let's look at the most recent quarterly snapshot, Q3 2025, to see the split. Service revenue was a strong $190.0 million, marking a substantial 132% increase year-over-year. This contrasts with the Equipment Revenue from sales of AVANCE, HDX, and FDX hardware, which came in at $33.6 million for the same quarter, an 80% increase year-over-year.

Here's a quick look at how the Q3 2025 revenue broke down:

Revenue Component	Q3 2025 Amount	Year-over-Year Change
Total Revenue	$223.6 million	Up 122%
Service Revenue	$190.0 million	Up 132%
Equipment Revenue	$33.6 million	Up 80%

The Adjusted EBITDA for Q3 2025 was $56.2 million, which translated to an Adjusted EBITDA margin of 25% for the quarter. This quarter also saw record equipment shipments, with 437 ATG equipment units sold in Q3.

You can see the key drivers of the service revenue stream through the hardware adoption, too. For instance, year-to-date HDX equipment shipments exceeded 200 as of early November 2025. The revenue streams are clearly supported by new product momentum, with the 5G network launch confirmed for year-end 2025.

The composition of revenue streams is summarized by these key figures:

• Q3 2025 Service Revenue: $190.0 million
• Q3 2025 Equipment Revenue: $33.6 million
• Full-Year 2025 Total Revenue Guidance High End: $910 million
• Full-Year 2025 Adjusted EBITDA Guidance High End: $220 million
• Q3 2025 Adjusted EBITDA Margin: 25%

Finance: draft 13-week cash view by Friday.