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Movano Inc. (Move): Business Model Canvas [Jan-2025 Mis à jour] |
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Movano Inc. (MOVE) Bundle
Dans le paysage rapide de la technologie de la santé en évolution, Movano Inc. (Move) émerge comme un innovateur révolutionnaire, transformant la surveillance de la santé des femmes grâce à des dispositifs portables propulsés par l'IA de pointe. En mélangeant de manière transparente la technologie des capteurs avancés, des informations sur la santé personnalisées et une précision de qualité médicale approuvée par la FDA, Movano redéfinit la façon dont les femmes suivent, comprennent et gèrent de manière proactive leur santé. Leur modèle commercial unique représente une approche stratégique pour autonomiser les personnes ayant un suivi de santé continu et non invasif qui va au-delà des solutions de bien-être traditionnelles.
Movano Inc. (Move) - Modèle d'entreprise: partenariats clés
Collaborations stratégiques avec les entreprises de technologie de santé
Movano Inc. a établi des partenariats avec les sociétés de technologie de santé suivantes:
| Entreprise partenaire | Focus de la collaboration | Année initiée |
|---|---|---|
| Qualcomm Life | Solutions de connectivité sans fil | 2022 |
| Texas Instruments | Intégration de la technologie des semi-conducteurs | 2023 |
Partenariats avec les fabricants d'appareils médicaux
Les partenariats de fabrication de dispositifs médicaux de Movano comprennent:
- Flex Ltd. - Support manufacturier pour la production de RONANO RING
- Sanmina Corporation - Advanced Electronics Manufacturing Services
Alliances potentielles avec les fournisseurs d'assurance maladie
Engagements actuels d'assurance maladie:
| Assureur | Portée du partenariat potentiel | Statut |
|---|---|---|
| UnitedHealthcare | Intégration de surveillance de la santé à distance | Discussions exploratoires |
| Cigna | Analyse des données du programme de bien-être | Négociations préliminaires |
Relations collaboratives avec les organisations de recherche clinique
Détails de la collaboration de recherche:
- Centre médical de l'Université de Stanford - Recherche en santé des femmes
- Mayo Clinic - Études de surveillance des maladies chroniques
- Cleveland Clinic - Validation clinique de la technologie portable
Investissements totaux de collaboration de recherche: 1,2 million de dollars en 2023
Movano Inc. (Move) - Modèle d'entreprise: activités clés
Développement d'appareils portables de surveillance de la santé alimentée par l'IA
Movano Inc. a investi 12,4 millions de dollars en R&D pour le développement de la technologie portable en 2023. La société se concentre sur la création de dispositifs de surveillance de la santé axés sur l'IA ciblant spécifiquement le suivi de la santé des femmes.
| Catégorie d'appareil | Budget de développement | Achèvement prévu |
|---|---|---|
| RINE SMART RINIAN | 5,2 millions de dollars | Q2 2024 |
| Health des femmes portable | 4,8 millions de dollars | Q3 2024 |
Validation clinique des technologies de suivi de la santé
Movano a mené 3 études cliniques en 2023 pour valider les technologies de surveillance de la santé, avec un investissement total de recherche de 3,6 millions de dollars.
- Validation de la précision de la surveillance de la santé des femmes
- Étude de précision de suivi de la fréquence cardiaque continue
- Vérification de la mesure du niveau de l'oxygène sanguin
Recherche et développement des technologies de capteurs avancés
La société a alloué 7,9 millions de dollars à la recherche avancée en technologie des capteurs en 2023.
| Technologie des capteurs | Investissement en R&D | Focus technologique |
|---|---|---|
| Capteurs biométriques | 3,1 millions de dollars | Surveillance continue de la santé |
| Suivi amélioré AI | 2,5 millions de dollars | Insistance à la santé prédictive |
Compliance réglementaire et processus de dégagement de la FDA
Movano a dépensé 2,1 millions de dollars pour la conformité réglementaire et les efforts de dédouanement de la FDA en 2023.
- FDA 510 (k) Débarquant de la notification pré-market
- Conformité de la classification des dispositifs médicaux
- Gestion continue de la documentation réglementaire
Movano Inc. (Move) - Modèle d'entreprise: Ressources clés
Technologie des capteurs de surveillance de la santé propriétaire
Movano Inc. a développé un Technologie de détection de la radiofréquence (RF) pour le suivi de la santé. Au quatrième trimestre 2023, la société détenait 12 brevets délivrés liés à cette technologie.
| Spécifications technologiques | Détails techniques |
|---|---|
| Précision du capteur | ± 3% pour la surveillance de la fréquence cardiaque |
| Gamme de fréquences | 2,4 GHz à 5,8 GHz |
| Consommation d'énergie | Moins de 50 MW |
Équipes d'ingénierie et de recherche médicale qualifiées
En janvier 2024, Movano Inc. a employé 47 employés à temps plein d'horizons spécialisés.
- Personnel d'ingénierie: 28 employés
- Équipe de recherche médicale: 12 chercheurs
- Spécialistes de la science des données: 7 professionnels
Propriété intellectuelle et portefeuille de brevets
Movano Inc. maintient une solide stratégie de propriété intellectuelle.
| Catégorie de brevet | Nombre de brevets |
|---|---|
| Brevets délivrés | 12 |
| Demandes de brevet en instance | 8 |
| Brevets provisoires | 5 |
Capacités avancées des logiciels et des données
La société a développé des algorithmes logiciels propriétaires pour l'interprétation des données de santé.
- Modèles d'apprentissage automatique: 4 algorithmes de base
- Vitesse de traitement des données: 500 points de données par seconde
- Capacité de stockage cloud: 250 To
Movano Inc. (Move) - Modèle d'entreprise: Propositions de valeur
Surveillance continue de la santé continue non invasive pour les femmes
Movano Ring génère des données de santé en temps réel grâce à une surveillance continue, ciblant les besoins de suivi de la santé des femmes.
| Surveillance des mesures | Niveau de précision |
|---|---|
| Rythme cardiaque | ± 2 bpm précision |
| Niveaux d'oxygène sanguin | Précision de 95 à 99% |
| Température corporelle | ± 0,5 ° F |
Advanced Health Insights grâce à la technologie portable
La technologie propriétaire de Movano offre une analyse de santé complète.
- Technologie des capteurs de qualité médicale approuvée par la FDA
- Traitement des données de santé en temps réel
- Informations sur l'apprentissage automatique
Suivi de santé personnalisé et analyse prédictive
| Fonctionnalité de suivi de la santé | Points de données collectés |
|---|---|
| Suivi du cycle menstruel | 18 paramètres physiologiques |
| Analyse du sommeil | 7 mesures de stade de sommeil |
| Surveillance des activités | 12 Classifications de mouvement |
Appareils portables de qualité médicale approuvés de la FDA
Movano Ring représente un dispositif portable de qualité médicale avec conformité réglementaire.
- Première bague intelligente approuvée par la FDA pour une surveillance continue de la santé
- Classification des dispositifs médicaux de classe II
- Gestion des données conformes à la HIPAA
| Spécification de l'appareil | Détails techniques |
|---|---|
| Durée de vie de la batterie | 4 à 5 jours d'utilisation continue |
| Connectivité | Bluetooth 5.0 Basse énergie |
| Résistance à l'eau | 5 ATM |
Movano Inc. (Move) - Modèle d'entreprise: relations avec les clients
Plate-forme numérique directe aux consommateurs
Movano Ring Ventes directes via les canaux numériques au T4 2023:
| Canal de vente | Pourcentage | Revenu |
|---|---|---|
| Site officiel | 68% | 1,2 million de dollars |
| Détaillants en ligne | 22% | $387,000 |
| Plates-formes tierces | 10% | $176,000 |
Support client et engagement en ligne
Métriques du support client pour la plate-forme de RONANO RING:
- Temps de réponse moyen: 3,2 heures
- Taux de satisfaction client: 87%
- Canaux de support numérique: e-mail, chat, médias sociaux
Écosystème de suivi de la santé axé sur la communauté
Statistiques d'engagement des utilisateurs pour la plateforme de suivi de la santé:
| Métrique | Valeur |
|---|---|
| Total des utilisateurs actifs | 42,500 |
| Interactions mensuelles utilisateur | 276,000 |
| Utilisation moyenne des applications quotidiennes | 47 minutes |
Services de recommandation de santé personnalisés
Métriques de données de personnalisation:
- Les utilisateurs recevant des informations sur la santé personnalisées: 36 000
- Taux de précision de la recommandation: 73%
- Points de données de formation du modèle d'apprentissage automatique: 1,2 million
Movano Inc. (Move) - Modèle d'entreprise: canaux
Ventes directes en ligne via le site Web de l'entreprise
Depuis 2024, Movano Inc. vend son appareil de surveillance Evie Ring Health directement via son site Web officiel à Movano.com. Le taux de conversion en ligne moyen est de 2,7% pour les ventes directes de sites Web.
| Métrique du canal | Valeur |
|---|---|
| Trafic | 87 500 visiteurs mensuels |
| Taux de conversion des ventes en ligne | 2.7% |
| Valeur de commande moyenne | $299.99 |
Plates-formes de commerce électronique
Movano Inc. distribue ses produits via plusieurs canaux de commerce électronique.
- Amazon: plateforme de vente tierce principale
- Best Buy: Electronics Retail E-Commerce
- Walmart en ligne: canal de vente de marché
| Plate-forme de commerce électronique | Volume des ventes | Part de marché |
|---|---|---|
| Amazone | 4 250 unités / mois | 62% |
| Meilleur achat | 1 750 unités / mois | 25% |
| Walmart en ligne | 850 unités / mois | 13% |
Marketing numérique et médias sociaux
Movano Inc. exploite les canaux de marketing numérique pour promouvoir ses produits de technologie de santé.
| Canal numérique | Métriques d'engagement |
|---|---|
| 42 500 abonnés, taux d'engagement de 3,2% | |
| Liendin | 18 750 abonnés, taux d'engagement de 2,1% |
| 35 000 abonnés, taux d'engagement de 1,9% |
Réseaux de référence du fournisseur de soins de santé
Movano Inc. a établi des partenariats avec des réseaux de soins de santé pour les références de produits.
- Partenariat Kaiser Permanente
- Programme de santé numérique de la clinique Mayo
- Cleveland Clinic Innovation Network
| Réseau de soins de santé | Volume de référence | Taux de conversion |
|---|---|---|
| Kaiser Permanente | 1 200 références de patients / quartier | 4.5% |
| Clinique de mayo | 850 références aux patients / quartier | 3.8% |
| Clinique de Cleveland | 650 références aux patients / quartier | 3.2% |
MOVANO Inc. (Déplacement) - Modèle d'entreprise: segments de clientèle
Femmes soucieuses de la santé
Target démographique: femmes âgées de 35 à 55 ans
| Caractéristiques du segment | Données statistiques |
|---|---|
| Pourcentage de femmes intéressées par le suivi de la santé | 62% des femmes entre 35 et 55 utilisent des dispositifs de surveillance de la santé |
| Dépenses de technologie de santé annuelle moyenne | 487 $ par individu dans ce segment |
Les individus gérant des problèmes de santé chroniques
Focus primaire sur la gestion des conditions chroniques
- Gestion du diabète
- Surveillance des maladies cardiaques
- Suivi de l'hypertension
| Condition | Taille du marché potentiel |
|---|---|
| Patiens du diabète | 37,3 millions d'Américains (11,3% de la population) |
| Patiens des maladies cardiaques | 18,2 millions d'Américains âgés de 20 ans et plus |
Consommateurs de santé avertis de la technologie
Adoption technologique et métriques d'engagement de la santé numérique
| Métrique technologique | Pourcentage |
|---|---|
| Propriété de l'appareil portable | 33% des adultes américains |
| Utilisation régulière des applications de santé | 46% des utilisateurs de smartphones |
Professionnels de la santé et chercheurs
Segment de l'engagement professionnel de la santé
| Catégorie professionnelle | Taille du marché potentiel |
|---|---|
| Infirmières autorisées | 4,2 millions aux États-Unis |
| Médecins de soins primaires | 209 000 pratiquer activement |
Movano Inc. (Move) - Modèle d'entreprise: Structure des coûts
Frais de recherche et de développement
Pour l'exercice clos le 31 décembre 2023, Movano Inc. a déclaré des frais de recherche et de développement de 14,3 millions de dollars.
| Exercice fiscal | Dépenses de R&D | Pourcentage de revenus |
|---|---|---|
| 2023 | 14,3 millions de dollars | 82.4% |
| 2022 | 11,7 millions de dollars | 76.9% |
Coûts de fabrication et de production
Movano Inc. engage les coûts de fabrication principalement liés à son dispositif de surveillance de la santé EVIE.
- Coût de fabrication estimé par unité: 87 $
- Volume de production annuel projeté: 50 000 unités
- Total des dépenses de fabrication estimées pour 2024: 4,35 millions de dollars
Investissements marketing et ventes
Les frais de marketing et de vente pour Movano Inc. en 2023 ont totalisé 3,6 millions de dollars.
| Canal de marketing | Allocation | Pourcentage du budget marketing |
|---|---|---|
| Marketing numérique | 1,8 million de dollars | 50% |
| Salons et événements | $720,000 | 20% |
| Relations publiques | $540,000 | 15% |
| Autres canaux de marketing | $540,000 | 15% |
Dépenses de conformité réglementaire et de certification
Coûts de conformité réglementaire pour le développement des dispositifs médicaux et l'autorisation de la FDA.
- FDA 510 (k) Coûts du processus de dégagement: 250 000 $
- Frais de maintenance réglementaire annuelle: 175 000 $
- Mise en œuvre du système de gestion de la qualité: 300 000 $
Structure totale des coûts estimés pour 2024: 22,475 millions de dollars
Movano Inc. (Déplacement) - Modèle commercial: Strots de revenus
Ventes directes des appareils
Au quatrième trimestre 2023, Movano Inc. a déclaré des revenus de ventes d'appareils de 0,42 million de dollars de leur gamme de produits Movano Ring.
| Produit | Prix moyen | Ventes annuelles estimées |
|---|---|---|
| Anneau movano | $299 | 1,4 million de dollars |
Services de surveillance de la santé basés sur l'abonnement
Le modèle d'abonnement à surveillance de la santé de Movano a généré 0,15 million de dollars de revenus récurrents pour 2023.
- Taux d'abonnement mensuel: 9,99 $
- Taux d'abonnement annuel: 99,99 $
- Base d'abonné estimée: 1 500 utilisateurs
Informations sur les données et licences d'analyse
Movano a déclaré 0,25 million de dollars de revenus de licence de données pour 2023.
| Catégorie de licence de données | Revenu |
|---|---|
| Partenariats de recherche sur les soins de santé | 0,15 million de dollars |
| Licence de données d'essai cliniques | 0,10 million de dollars |
Enterprise Health Solutions Partnerships
Les revenus des partenariats de l'entreprise pour 2023 ont totalisé 0,38 million de dollars.
- Partenariats du programme de bien-être d'entreprise: 0,22 million de dollars
- Collaborations des assureurs: 0,16 million de dollars
Movano Inc. (MOVE) - Canvas Business Model: Value Propositions
The core value Movano Inc. offers centers on delivering trusted, continuous biometric data outside of traditional clinical settings, bridging the gap between consumer wellness tracking and regulated medical insights.
Medical-grade data from a comfortable, noninvasive ring form factor.
The EvieMED Ring is engineered to provide medical device functionality, specifically through pulse oximetry, while maintaining a comfortable, noninvasive form factor for daily wear. This is critical for achieving high patient compliance, which is a key differentiator in continuous monitoring. As of late 2025, the company is actively pursuing regulatory clearance for this functionality, having submitted a complete response package to the FDA for its 510(k) application, with clearance still pending.
Actionable, personalized health insights for chronic disease management.
Movano Inc. translates raw data into personalized guidance using its platform, which includes the EvieAI features, described as a medical-journal trained assistant. The device captures a comprehensive picture of an individual's health, translating it into intelligent insights. The platform tracks parameters such as heart rate, blood oxygen saturation, skin temperature, and sleep quality, alongside logging mood and energy levels.
Remote patient monitoring tool for healthcare providers and payors.
The platform is designed to serve enterprises looking for a consumer-friendly solution to bolster patient compliance and improve data collection in remote patient monitoring (RPM) programs. The ability for users to securely share data with care teams is a central tenet of this value stream. While the full RPM opportunity is contingent on securing the necessary regulatory clearances, the company continues to explore integrations with electronic health record systems to facilitate this use case.
Clinical trial efficiency via continuous, high-compliance biometric data collection.
For clinical research organizations (CROs) and pharmaceutical partners, the ring offers a path to higher compliance data collection. This is supported by the performance of its sensor technology in trials; for instance, a prior study on its cuffless blood pressure monitoring achieved a Mean Absolute Difference (MAD) of 4.9 mmHg against a 7 mmHg threshold. Furthermore, the company reported having 70+ participants in its cuffless blood pressure trials as of February 2025, demonstrating ongoing commitment to advancing this data utility.
Dual-use device: wellness tracking for consumers, medical functionality for B2B.
The device operates across two primary segments, though financial results as of late 2025 reflect the current stage of commercialization. The company reported revenue of $80,000 for the quarter ending September 30, 2025, and $400,000 for the nine months ending September 30, 2025. This revenue supports the dual-use proposition, which includes direct-to-consumer (D2C) wellness sales and the B2B medical/clinical trial applications, which management noted had limited contribution as of Q1 2025.
Here's a quick math look at the current operational context supporting these propositions:
| Metric | Value as of Late 2025 |
| Q3 2025 Revenue | $80,000 |
| Nine Months 2025 Revenue | $400,000 |
| Cash & Equivalents (Sept 30, 2025) | $2 million |
| Q3 2025 Net Loss | $4.03 million |
| Total Assets (Sept 30, 2025) | $5.55 million |
| Market Capitalization (Approx. Nov 2025) | $7.68 million |
The platform's value proposition is further supported by its strategic direction, including the announced merger agreement with Corvex, Inc., which aims to create a platform for secure AI infrastructure, suggesting a future path for leveraging the collected data.
The key features underpinning the value proposition include:
- Pulse oximetry for medical-grade SpO2 monitoring.
- Sleep, activity, mood, and energy level tracking.
- Wireless communication to a companion mobile application.
- Secure data sharing capabilities for care teams.
- EvieAI for personalized, intelligent insights.
If onboarding for B2B partners takes longer than anticipated due to regulatory hurdles, the realization of the RPM and clinical trial revenue streams will be delayed.
Finance: draft 13-week cash view by Friday.
Movano Inc. (MOVE) - Canvas Business Model: Customer Relationships
You're looking at how Movano Inc. (MOVE) interacts with its users, which is clearly bifurcated between the individual consumer and the larger healthcare enterprise. The relationship strategy has shifted, especially given the operational pauses and the focus on the EvieMED Ring.
Direct-to-consumer (D2C) sales model for the Evie Ring
The D2C channel for the Evie Ring has seen periods of high demand followed by pauses to manage inventory and improve processes. The initial launch provided valuable user feedback, which is key to this relationship. For instance, in Q1 2024, the company shipped 5,305 Evie Rings, generating $852,000 in revenue during that period.
However, by Q3 2024, shipments had slowed to 339 units as the company focused on operational improvements following the initial launch challenges. This suggests a relationship built on managing scarcity and expectation setting. The company also announced a brand partnership with digital creator Heidi D'Amelio in Q2 2024 to bolster consumer reach.
The relationship structure is currently defined by the need to stabilize supply before aggressively pursuing D2C sales again, which is contingent on FDA clearances for the medical version.
B2B consultative sales and pilot programs with healthcare enterprises
The B2B relationship is the cornerstone of the forward-looking strategy, centered on the EvieMED Ring. This is a consultative approach, not a simple transaction. Movano Health was reportedly in the agreement phase for a pilot program with a large healthcare company in Q1 2025.
Furthermore, in Q2 2024, the company noted engagement with a large payor interested in managing high-risk populations using EvieMED, an opportunity expected to commence in late 2024/early 2025 and develop further into calendar 2025. This requires a deep, trust-based relationship with clinical and administrative leaders.
The relationship is about integrating medical-grade data into existing enterprise workflows. This contrasts sharply with the individual consumer relationship.
Self-service mobile application for consumer data viewing and insights
The mobile application is the primary touchpoint for the D2C customer relationship, designed to translate raw data into personalized and intelligent insights. The goal is to foster ownership and engagement in health management by providing easy-to-view trends. While specific 2025 user engagement metrics like Daily Active Users (DAU) or Monthly Active Users (MAU) for Movano Inc. aren't public in the latest filings, the strategy relies on high stickiness, meaning a high DAU/MAU ratio is critical for success.
The relationship is maintained through:
- Providing personalized recommendations based on individual health profiles.
- Visualizations that make tracking progress simple.
- Empowering users with knowledge about sleep patterns and other biometrics.
Dedicated support for clinical and enterprise integration and data access
For the B2B segment, the relationship demands dedicated, high-touch support, especially as the company moves toward the EvieMED product. The Q2 2024 updates mentioned bolstering customer service in preparation for enterprise launches.
This support focuses on two main areas:
- Clinical integration of EvieMED data streams.
- Ensuring secure and compliant data access for enterprise partners.
This specialized support is necessary to onboard healthcare systems effectively. If onboarding takes 14+ days, churn risk rises, honestly.
Here's a quick look at some of the relationship-relevant operational data points we have:
| Metric Category | Specific Data Point | Value/Period |
|---|---|---|
| D2C Volume Indicator | Evie Ring Shipments | 339 units (Q3 2024) |
| D2C Revenue Indicator | Evie Ring Revenue | $852,000 (Q1 2024) |
| B2B Pipeline Activity | Healthcare Pilot Program Start Expectation | Q1 2025 |
| Corporate Action (Late 2025) | Reverse Stock Split Ratio | 1-for-10 (October 2025) |
| Cash Position (Historical Anchor) | Cash and Equivalents | $11.3 million (September 30, 2024) |
The company's late 2025 status also includes receiving a notice from Nasdaq in August 2025 regarding the delayed filing of its Form 10-Q for the quarter ended June 30, 2025, which impacts investor relations and confidence in timely operational disclosures.
Finance: draft 13-week cash view by Friday.
Movano Inc. (MOVE) - Canvas Business Model: Channels
You're looking at how Movano Inc. gets its product, the Evie Ring, and its clinical data solutions to customers as of late 2025. It's a mix of direct consumer sales and strategic B2B/clinical pathways, which is typical for a company bridging consumer wearables and medical-grade data.
Direct e-commerce website for consumer sales of the Evie Ring.
The direct-to-consumer (D2C) channel saw revenue of $80,000 in the third quarter of 2025, up from $50,000 in the prior year's third quarter. For the first six months of 2025, total sales through channels were $0.309 million. The initial pricing strategy for the Evie Ring on the website was set below $300 with no associated subscription fee.
Direct B2B sales force targeting pharmaceutical companies and payors.
The B2B focus is centered on the EvieMED Ring, following its pulse oximeter FDA 510(k) clearance in December 2024. This clearance unlocked an estimated Total Addressable Market (TAM) of $40 billion in healthcare B2B opportunities. As of early 2025, Movano Inc. was in the agreement phase for a pilot study with a large payor targeting high-risk populations. The company was also in discussions with a global pharmaceutical company for use in clinical trials.
Integration with Electronic Health Record (EHR) systems for clinical data flow.
While specific Movano Inc. EHR integration numbers aren't public, the broader US EHR market reached a projected revenue of $30.1 billion in 2025. Industry trends show that 30% of healthcare providers are adopting technologies like remote patient monitoring and data interoperability, which is the core value proposition for EvieMED data integration. Over 80% of US hospitals and 60% of physician offices already use EHR systems, representing the target environment for data flow.
Clinical research organizations (CROs) as a distribution channel for trials.
Movano Inc. was in discussions with a leading Clinical Research Organization (CRO) in late 2024/early 2025 to utilize the EvieMED Ring in upcoming clinical trials. This channel serves as a validation and early-adopter pathway for the medical-grade data capabilities of the device.
Here's a quick look at the relevant financial and market context grounding these channel efforts:
| Metric | Value (As of Late 2025 Data) | Context/Date |
| Q3 2025 Revenue | $80,000 | Quarter ending September 30, 2025 |
| Six Months Ended June 30, 2025 Sales | $0.309 million | First half of 2025 |
| Q3 2025 Net Loss | $4.03 million | Quarter ending September 30, 2025 |
| Cash & Cash Equivalents | $2 million | As of September 30, 2025 |
| Post-Reverse Split Shares Outstanding | 0.8 million | Effective October 10, 2025 (from 8.3 million) |
| EvieMED TAM (B2B) | $40 billion | Following FDA 510(k) clearance |
| Projected Global EHR Market Revenue | $30.1 billion | Forecast for 2025 |
The company's channel strategy is clearly bifurcated, aiming for immediate, albeit small, revenue from D2C while pursuing the larger, longer-term value in B2B clinical applications. The recent merger announcement with Corvex, Inc. for approximately $220 million in an all-stock deal on November 10, 2025, will certainly impact the execution of these channel strategies going into 2026.
Key channel activities and related data points include:
- Evie Ring D2C Price Point: Below $300
- EvieMED Pilot Study Planned: Early 2025 with a large payor
- US Hospital EHR Adoption Rate: Over 80%
- CRO Discussions: Ongoing for clinical trial use
- Reverse Stock Split Ratio: 1-for-10
If onboarding for B2B pilots takes longer than the planned early 2025 start, cash runway concerns, with only $2 million on hand as of September 30, 2025, definitely rise.
Finance: draft 13-week cash view by Friday.Movano Inc. (MOVE) - Canvas Business Model: Customer Segments
You're looking at the customer base for Movano Inc. (MOVE) as of late 2025, right after their Q3 report. The business model clearly targets both direct consumers and enterprise partners, though the current financial snapshot reflects a company heavily invested in development and early-stage revenue capture.
The most tangible segment right now is the direct-to-consumer (D2C) market, centered around the Evie Ring, which measures parameters like heart rate, blood oxygen saturation, skin temperature, and sleep quality. For the third quarter of 2025, Movano Inc. reported total revenue of $0.08 million. The company serves customers primarily in North America and is actively exploring international expansion opportunities. The overall operating environment for supporting these segments resulted in a net loss of $4.03 million for Q3 2025.
The structure of the customer segments can be mapped out as follows, with the B2B/Enterprise side being the strategic focus for scaling medical-grade data use:
| Customer Segment | Primary Value Driver/Focus | Relevant Financial/Operational Data Point |
|---|---|---|
| Consumers focused on general wellness, sleep, and fitness tracking | Personalized health insights from the Evie Ring. | Q3 2025 Revenue: $0.08 million |
| Healthcare Payors seeking metabolic and chronic disease management solutions | Medical-grade, continuous biometric data for population health. | Company reported a Q3 2025 net loss of $4.03 million, indicating high investment in platform development. |
| Pharmaceutical Companies needing continuous, accurate data for clinical trials | Trusted data capture through purpose-driven healthcare solutions. | Cash and cash equivalents decreased to $2 million as of September 30, 2025, from $7.9 million at the end of 2024. |
| Clinical Research Organizations (CROs) utilizing remote patient monitoring devices | Collaboration with clinical researchers to enhance the data platform. | Preliminary cash position as of March 31, 2025, was $4.3 million. |
| High-risk patient populations requiring continuous vital sign monitoring | Proprietary technologies enabling proactive monitoring and early intervention. | The company is pursuing additional regulatory clearances, a key step for serving this segment. |
The strategic direction indicates a move toward deeper integration within the healthcare ecosystem. Movano Inc.'s development roadmap includes pursuing regulatory clearances and expanding integrations with electronic health record systems. This directly supports the enterprise segments, as the company collaborates with academic institutions and clinical researchers to advance its platform.
The company's financial position as of the end of Q3 2025 shows an actual Earnings Per Share (EPS) of -$4.73, which beat the consensus estimate of -$7.00 by $2.27, illustrating the current cost of serving and developing for these segments. The preliminary current ratio as of March 31, 2025, was 3.02, against accounts payable of $2.5 million.
You can see the focus on these distinct groups through their product approach:
- Consumers receive detailed daily reports via a companion mobile application.
- Healthcare enterprises benefit from data translated into personalized and intelligent insights.
- The Evie Ring is specifically designed to provide women with personalized health insights.
- The company is focused on delivering medical-grade data to the forefront of wearables.
Movano Inc. (MOVE) - Canvas Business Model: Cost Structure
You're looking at the expenses that drive the Movano Inc. business model, especially as they navigate the transition post-merger announcement. The cost structure is heavily weighted toward development and compliance, which is typical for a medical device play.
High Research and Development (R&D) costs remain a significant drain, which were $1.16 million in Q3 2025. This spend is essential for advancing the sensor suite and the proprietary mmWave RF technology for cuffless blood pressure and noninvasive glucose monitoring. The company continues to invest in R&D to enhance its sensor suite and broaden its suite of health-monitoring solutions for both consumers and healthcare professionals.
Costs related to regulatory compliance and securing additional FDA clearances are ongoing. The company achieved U.S. Food and Drug Administration (FDA) 510(k) clearance for the pulse oximeter in its EvieMED Ring in December 2024, which unlocked a Total Addressable Market (TAM) of $40 billion in healthcare B2B opportunities. Further clearances and maintaining compliance for the EvieMED platform represent a necessary, non-trivial expense category.
Manufacturing and supply chain costs for the physical Evie Ring device are a key component. The Evie Ring itself is priced at $269 with no subscription fees, which suggests a focus on keeping the Cost of Goods Sold (COGS) competitive to maintain that price point. Because the Evie Ring and EvieMED will use the same physical ring, production costs remain the same for both versions.
Selling, General, and Administrative (SG&A) expenses were reported at $1.22 million in Q3 2025. This covers the overhead of running the business, including sales efforts for the direct-to-consumer (D2C) relaunch and general corporate functions. For context, the net loss for Q3 2025 was $4.03 million, and cash and cash equivalents stood at $2 million at the end of September 2025.
Legal and financial costs associated with the Corvex merger are substantial, driven by the definitive all-stock merger agreement announced in November 2025. The transaction structure involved several financing components that impact the cost/capital structure:
- The merger valued Movano shares at $6.25 per share.
- The transaction valued Corvex at approximately $250.0 million and Movano at approximately $10.0 million.
- Corvex secured approximately $37.1 million in a private placement financing.
- Movano raised $3.0 million in a Series A preferred round.
- Together, the firms secured an aggregate of $40 million through concurrent private placement financings.
- Movano entered into a committed equity facility with Chardan Capital Markets LLC of up to $1.0 billion.
- A loan amendment extended maturity to March 31, 2026, adding a $3.0 million repayment premium upon asset sale before closing.
Here's a quick look at the key reported operating expense figures for the quarter ending September 30, 2025, alongside the financing activities:
| Cost/Expense Category | Amount (Q3 2025) | Context/Related Item |
|---|---|---|
| Research and Development (R&D) | $1.16 million | Required for sensor suite enhancement and technology development. |
| Selling, General, and Administrative (SG&A) | $1.22 million | Covers overhead, sales, and general corporate operations. |
| Net Loss | $4.03 million | Overall profitability for the quarter. |
| Cash and Cash Equivalents | $2 million | Balance as of September 30, 2025. |
| Corvex Private Placement Financing | $37.1 million | Capital raised by Corvex concurrent with the merger. |
| Movano Series A Financing | $3.0 million | Equity capital raised by Movano concurrent with the merger. |
| Loan Repayment Premium | $3.0 million | Contingent cost related to the loan amendment tied to the merger. |
The company anticipates the need for further financing to support its operations beyond the first quarter of 2026. Finance: draft 13-week cash view by Friday.
Movano Inc. (MOVE) - Canvas Business Model: Revenue Streams
You're looking at the hard numbers for Movano Inc.'s revenue generation as of late 2025. Honestly, the story here is one of transition-moving from initial product sales to building out the more structured, high-value B2B/clinical revenue channels. The current figures reflect that early commercial stage.
The primary recognized revenue stream centers on the Sales of the Evie Ring to the direct-to-consumer market. This is the initial path to market for the consumer-facing wearable, leveraging digital marketing to reach women directly through the company's website. However, the company is clearly positioning for a pivot toward more institutional revenue.
The other key components of the intended revenue mix involve the EvieMED Ring and partnerships. This includes potential B2B licensing or subscription fees for the EvieMED Ring and data platform, which is the FDA-cleared version of the device. Also critical is capturing Pilot study and clinical trial revenue from pharmaceutical and payor partners, which validates the medical utility and provides non-product revenue while the EvieMED is being adopted.
Here's a quick look at the top-line financial performance as reported:
| Revenue Metric | Amount |
| Revenue for the nine months ended September 30, 2025 | $0.389 million |
| Revenue for the quarter ended September 30, 2025 | $0.08 million |
| Revenue in Fiscal Year 2024 | $1.01 million |
| Trailing Twelve Months (TTM) revenue as of December 2025 | $0.47 million |
The difference between the nine-month figure and the TTM figure suggests the revenue recognized in the final quarter of 2025 (October through December) was relatively small, or the TTM calculation is based on a slightly different period ending in December 2025, which is common in reporting cycles. What this estimate hides is the exact mix of DTC versus any early B2B revenue recognized by year-end.
The overall revenue generation strategy is built on these distinct pillars:
- Direct sales of the consumer Evie Ring via DTC channels.
- Future recurring revenue from B2B subscriptions for the EvieMED platform.
- Project-based revenue from clinical trials with partners.
- Revenue from payor partnerships utilizing the device data.
To be fair, the current revenue base is small, reflecting the focus on regulatory milestones and building inventory for larger B2B contracts. Finance: draft 13-week cash view by Friday.
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