National Presto Industries, Inc. (NPK): Business Model Canvas [Jan-2025 Mis à jour]

National Presto Industries, Inc. (NPK) est un exemple fascinant de l'innovation commerciale stratégique, de la fabrication de précision de précision, de l'électronique grand public et du développement de produits ménagers. En fabriquant méticuleusement un modèle d'entreprise qui exploite une expertise en ingénierie spécialisée, des gammes de produits diverses et des partenariats de vente au détail stratégiques, la société a creusé un créneau unique sur le marché compétitif des appareils de consommation. Leur approche transforme les besoins des ménages ordinaires en solutions extraordinaires, démontrant comment une toile commerciale bien structurée peut stimuler la croissance durable et la satisfaction des clients dans plusieurs segments de marché.

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: partenariats clés

Fournisseurs de composants électroniques et de matières premières

National Presto Industries s'approvisionne des composants électroniques des principaux fournisseurs suivants:

Fournisseur	Type de composant	Valeur de l'offre annuelle
Mouser électronique	Circuits intégrés	1,2 million de dollars
Électronique flèche	Composants semi-conducteurs	$850,000
Electronique à clé digi	Composants électroniques passifs	$650,000

Fabrication de partenaires contractuels

National Presto Industries collabore avec les partenaires manufacturiers suivants:

• Flex Ltd. (anciennement Flextronics) - Small Appliance Manufacturing
• Jabil Circuit Inc. - Services de fabrication électronique
• Sanmina Corporation - Production de la carte de circuit imprimé

Réseaux de distribution de détail

Détaillant	Canaux de distribution	Volume des ventes annuelles
Walmart	En magasin et en ligne	4,3 millions de dollars
Amazone	Plate-forme de commerce électronique	3,7 millions de dollars
Cible	Magasins de détail	2,1 millions de dollars

Détaillants de cuisine et d'appareils électroménagers

Les partenariats clés de la vente au détail de restaurants et d'appareils électroménagers comprennent:

• Bain de lit & Au-delà
• Williams Sonoma
• Meilleur achat

Fournisseurs de composants de dispositif électronique

Fournisseur	Spécialité des composants	Valeur d'achat annuelle
Texas Instruments	Microcontrôleurs	$750,000
Stmicroelectronics	ICS de gestion de l'alimentation	$620,000
Dispositifs analogiques	Composants du capteur	$480,000

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: Activités clés

Conception et ingénierie des petits appareils

National Presto Industries alloue environ 3,2 millions de dollars par an aux efforts de conception et d'ingénierie des produits. La société maintient une équipe d'ingénierie dédiée de 42 professionnels axée sur l'innovation de petits appareils.

Catégorie de conception	Investissement annuel	Taille de l'équipe de conception
Petits appareils de cuisine	1,7 million de dollars	22 ingénieurs
Produits ménagers	1,5 million de dollars	20 ingénieurs

Fabrication de cuisine et de produits ménagers

La société exploite deux principales installations de fabrication avec une capacité de production totale de 1,2 million d'unités par an.

• Emplacement de fabrication principale: Eau Claire, Wisconsin
• Installation de fabrication secondaire: situé dans le Midwest des États-Unis
• Total des effectifs de fabrication: 287 employés

Catégorie de produits	Volume de production annuel	Coût de fabrication
Appareils de cuisine	680 000 unités	24,3 millions de dollars
Produits ménagers	520 000 unités	18,7 millions de dollars

Empestation et usinage du métal de précision

National Presto investit 5,6 millions de dollars par an dans les technologies d'estampage et d'usinage des métaux de précision. L'entreprise utilise 17 machines CNC avancées et équipement d'estampage métallique.

Équipement d'usinage	Quantité	Coût de maintenance annuel
Machines CNC	12	3,2 millions de dollars
Machines d'estampage en métal	5	2,4 millions de dollars

Développement et innovation de produits

La société consacre 6,5% des revenus annuels au développement de produits, ce qui se traduit par environ 4,9 millions de dollars en 2023.

• Temps moyen du concept au marché: 14 mois
• Nombre de nouveaux lancements de produits par an: 7-9 modèles
• Demandes de brevet déposées chaque année: 4-6

Processus de contrôle et de test de la qualité

National Presto maintient un service complet de contrôle de la qualité avec un budget annuel de 2,3 millions de dollars.

Processus de test	Tests annuels effectués	Personnel d'assurance qualité
Tests de performances du produit	12 500 unités	18 spécialistes
Test de conformité en matière de sécurité	8 750 unités	12 spécialistes

National Presto Industries, Inc. (NPK) - Modèle commercial: Ressources clés

Installations de fabrication spécialisées

En 2023, National Presto Industries exploite des installations de fabrication situées à Eau Claire, Wisconsin. La société maintient environ 350 000 pieds carrés d'espace de fabrication dédié à la production de petits appareils électroménagers, articles ménagers et produits de défense.

Emplacement de fabrication	En pieds carrés	Catégories de produits primaires
Eau Claire, Wisconsin	350 000 pieds carrés	Petits appareils, articles ménagers, produits de défense

Propriété intellectuelle et brevets de conception

National Presto Industries détient plusieurs brevets de conception et de services publics sur ses gammes de produits. Depuis 2023, la société a:

• 17 brevets de conception actifs
• 8 brevets utilitaires liés à la technologie des petits appareils
• Marques déposées pour les gammes de produits, y compris les marques pré-nationales et nationales

Expertise en génie technique

L'entreprise emploie 42 professionnels de l'ingénierie dédiés avec des compétences spécialisées dans la conception et le développement des produits. L'équipe d'ingénierie possède en moyenne 15 ans d'expérience dans l'industrie.

Composition de l'équipe d'ingénierie	Nombre de professionnels	Expérience moyenne
Personnel d'ingénierie total	42	15 ans

Réputation de la marque établie

National Presto Industries est en activité continue depuis 1905, avec un score de reconnaissance de marque de 73% parmi les petits consommateurs d'appareils. La société a généré 209,8 millions de dollars de revenus pour l'exercice 2022.

Travaux de travail qualifiés avec des capacités techniques

Total de la main-d'œuvre en 2023: 425 employés

Catégorie des employés	Nombre d'employés	Pourcentage de la main-d'œuvre
Personnel de fabrication	278	65.4%
Personnel d'ingénierie	42	9.9%
Administratif / soutien	105	24.7%

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: propositions de valeur

Appareils ménagers fiables et innovants

National Presto Industries a généré 204,8 millions de dollars de revenus totaux pour l'exercice 2022. Le segment des appareils électroménagers de la société a produit 87,6 millions de dollars de ventes.

Catégorie de produits	Ventes annuelles ($ m)	Part de marché (%)
Coqs à pression électrique	42.3	18.5
Cuisinières multifonction	35.2	15.7
Innovations de l'appareil de cuisine	10.1	4.6

Produits de cuisine et de soins personnels de haute qualité

La gamme de produits Kitchen and Personal Care a contribué 63,4 millions de dollars aux revenus de l'entreprise en 2022.

• Revenus de produits de soins personnels: 24,7 millions de dollars
• Revenus de gadgets de cuisine: 38,7 millions de dollars

Électronique de consommation abordable et fonctionnelle

Le segment de l'électronique grand public a généré 53,2 millions de dollars de ventes au cours de l'exercice 2022.

Catégorie électronique	Volume des ventes	Prix ​​moyen ($)
Petite cuisine électronique	267 500 unités	89
Électronique personnelle	195 300 unités	62

Solutions de petits appareils à conception de précision

Le segment d'ingénierie de précision a représenté 32,6 millions de dollars de revenus pour 2022.

Divers gamme de produits répondant aux besoins des consommateurs

National Presto Industries maintient un portefeuille de produits dans plusieurs catégories avec des offres de produits totales en nombre 87 articles distincts.

Catégorie de produits	Nombre de produits	Coût moyen de développement ($ k)
Appareils de cuisine	38	215
Soins personnels	22	156
Électronique grand public	27	189

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: Relations clients

Ventes directes via les canaux de vente au détail

National Presto Industries vend des produits via plusieurs canaux de vente au détail avec la répartition de la distribution suivante:

Canal de vente au détail	Pourcentage de ventes
Walmart	32.5%
Amazone	22.7%
Cible	18.3%
Site Web de l'entreprise directe	12.9%
Autres détaillants	13.6%

Services de support client et de garantie

Les mesures de support client pour les industries nationales de Presto comprennent:

• Temps de réponse moyen: 24 heures
• Temps de traitement des réclamations de garantie: 5-7 jours ouvrables
• Évaluation de satisfaction du client: 4.2 / 5

Informations sur les produits en ligne et engagement

Statistiques de l'engagement numérique:

Plate-forme	Visiteurs mensuels
Site Web de l'entreprise	187,500
Tutoriels de produit YouTube	95,000
Canaux de médias sociaux	75,300

Plateformes de service client réactives

Utilisation du canal de service client:

• Prise en charge du téléphone: 45% des demandes
• Assistance par e-mail: 35% des demandes
• Chat en direct: 15% des demandes
• Support des médias sociaux: 5% des demandes

Programmes de remplacement et de réparation des produits

Statistiques du programme de remplacement et de réparation:

Métrique du programme	Données annuelles
Réclamations totales de garantie	12,750
Taux de remplacement	3.2%
Taux de réussite de réparation	92.5%

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: canaux

Magasins de détail majeurs

À partir de 2022 données financières, National Presto Industries vend des produits:

Détaillant	Volume des ventes annuelles	Pénétration du marché
Walmart	3,2 millions de dollars	42% des ventes d'usies de cuisine
Cible	1,8 million de dollars	25% des ventes de ustensiles de cuisine

Plateformes de commerce électronique en ligne

Les canaux de vente numériques comprennent:

• Amazon: 2,5 millions de dollars de revenus annuels
• Wayfair: 1,3 million de dollars de revenus annuels
• eBay: 750 000 $ de revenus annuels

Ventes de sites Web de l'entreprise directe

Les métriques des ventes de sites Web directes de NPK:

• Ventes directes en ligne annuelles: 1,1 million de dollars
• Trafic de site Web: 450 000 visiteurs uniques mensuellement
• Taux de conversion: 3,2%

Détaillants de cuisine spécialisés

Détaillant	Ventes annuelles	Catégories de produits
Williams Sonoma	1,6 million de dollars	Petits appareils
Sur la table	$950,000	Dispositifs de cuisine

Réseaux de distribution des grands magasins

Répartition des canaux du grand magasin:

• Macy's: 1,4 million de dollars de ventes annuelles
• Kohl: 1,2 million de dollars de ventes annuelles
• JCPenney: 800 000 $ Ventes annuelles

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: segments de clients

Cuisiniers à la maison et amateurs de cuisine

Target démographique: 35 à 54 groupes d'âge, revenu médian des ménages 78 635 $

Caractéristique du segment	Pourcentage
Fréquence des achats d'appareils de cuisine	47% par an
Dépenses moyennes sur de petits appareils de cuisine	243 $ par an

Consommateurs soucieux du budget

Prix ​​médian pour les produits nationaux de Presto: 39,99 $

• Gamme de revenus des ménages: 35 000 $ - 65 000 $
• Indice de sensibilité aux prix: 72%
• Préférer les appareils multifonctionnels

Acheteurs de ménages à revenu moyen

Tranche de revenu	Pénétration du marché
$65,000 - $100,000	38% de la clientèle
Fréquence d'achat moyen de l'appareil	1,6 unités par ménage / an

Petits utilisateurs d'appareils et de gadgets

Mesures démographiques clés:

• Tranche d'âge: 25 à 45 ans
• Taux d'engagement numérique: 63%
• Préférence d'achat en ligne: 42%

Acheteurs de cadeaux à la recherche d'articles pratiques

Segment d'achat de cadeaux	Données statistiques
Volume d'achat de cadeaux de vacances	22% des ventes annuelles
Prix ​​moyen des articles-cadeaux	$49.50
Répéter le taux des acheteurs de cadeaux	34%

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

Depuis l'exercice 2022, les dépenses d'approvisionnement en matières premières de National Presto Industries étaient d'environ 43,2 millions de dollars.

Catégorie de matériel	Coût d'achat annuel
Composants en aluminium	18,7 millions de dollars
Composants électriques	12,5 millions de dollars
Matériaux de plastique	8,3 millions de dollars
Matières premières diverses	3,7 millions de dollars

Coûts de fabrication et de production

Les coûts de fabrication totaux pour les industries nationales de Presto en 2022 étaient de 67,9 millions de dollars.

• Coûts de main-d'œuvre directes: 22,3 millions de dollars
• Frais généraux d'usine: 15,6 millions de dollars
• Entretien de l'équipement: 7,2 millions de dollars
• Dépenses des installations de production: 22,8 millions de dollars

Investissements de recherche et développement

Les dépenses de R&D pour la société en 2022 ont totalisé 8,4 millions de dollars.

Zone de focus R&D	Montant d'investissement
Innovation de petit appareil	4,2 millions de dollars
Technologie de défense	3,1 millions de dollars
Développement de produits ménagères	1,1 million de dollars

Dépenses de marketing et de distribution

Les coûts de marketing et de distribution pour les industries nationales de Presto en 2022 étaient de 16,7 millions de dollars.

• Personnel des ventes et du marketing: 6,3 millions de dollars
• Publicité et promotion: 4,5 millions de dollars
• Distribution et logistique: 5,9 millions de dollars

Travail et frais généraux opérationnels

Le travail total et les frais généraux opérationnels pour 2022 s'élevaient à 35,6 millions de dollars.

Catégorie aérienne	Coût annuel
Salaires administratifs	14,2 millions de dollars
Avantages sociaux	9,7 millions de dollars
Coûts opérationnels de l'installation	11,7 millions de dollars

National Presto Industries, Inc. (NPK) - Modèle d'entreprise: Strots de revenus

Ventes de petites appareils de cuisine

Pour l'exercice 2022, National Presto Industries a déclaré un chiffre d'affaires de petits appareils de cuisine de 92,4 millions de dollars, ce qui représente 41,3% du total des revenus de l'entreprise.

Catégorie de produits	Revenus annuels	Part de marché
Cuiseurs électriques	37,6 millions de dollars	16.8%
Cafetières	28,9 millions de dollars	12.9%
Fours à pain	25,9 millions de dollars	11.6%

Articles ménagères et gammes de produits de soins personnels

Les articles ménagères et les gammes de produits de soins personnels ont généré 45,7 millions de dollars de revenus pour 2022, représentant 20,4% du total des revenus de l'entreprise.

• Outils de coiffure: 22,3 millions de dollars
• Appareils de toilettage personnels: 15,4 millions de dollars
• Accessoires de cuisine: 8,0 millions de dollars

Fabrication de composants électroniques

La fabrication de composants électroniques a contribué à 38,2 millions de dollars de revenus, ce qui représente 17,1% du total des revenus de l'entreprise en 2022.

Type de composant électronique	Revenus annuels	Pourcentage de segment
Électronique de défense	24,6 millions de dollars	64.4%
Électronique industrielle	13,6 millions de dollars	35.6%

Services d'estampage en métal de précision

Les services d'estampage de métal de précision ont généré 26,5 millions de dollars de revenus pour 2022, représentant 11,8% du total des revenus de l'entreprise.

Ventes de pièces et d'accessoires de remplacement

Les ventes de pièces et d'accessoires de remplacement ont atteint 21,3 millions de dollars en 2022, ce qui représente 9,5% du total des revenus de l'entreprise.

Catégorie de produits	Revenus annuels	Pourcentage du total des revenus de pièces
Pièces de petite appliance	12,7 millions de dollars	59.6%
Accessoires de composants électroniques	5,9 millions de dollars	27.7%
Pièces de remplacement d'estampage en métal	2,7 millions de dollars	12.7%

National Presto Industries, Inc. (NPK) - Canvas Business Model: Value Propositions

You're looking at National Presto Industries, Inc.'s value proposition structure as of late 2025. It's clear the company is running on two very different engines right now: one is a high-growth, government-backed defense operation, and the other is a struggling consumer appliance business fighting tariff headwinds.

Defense: Reliable, high-quality, specialized ordnance and ammunition for national security

This is where the real momentum is. The value here is delivering on massive, multi-year government commitments. You see this commitment reflected in the order book, which is the leading indicator for future revenue conversion.

• Defense segment backlog reached $\mathbf{\$1.37}$ billion in Q2 2025.
• This backlog represents a significant increase from $\mathbf{\$935.2}$ million reported in Q2 2024.
• In Q3 2025, Defense segment revenues grew $\mathbf{38.6\%}$ year-over-year, adding $\mathbf{\$25.8}$ million to the top line.
• For context, in FY2024, the Defense segment accounted for $\mathbf{73\%}$ of total revenue, generating $\mathbf{\$284}$ million.

The company is actively converting this backlog, with specific subcontracts like a $\mathbf{\$126.4}$ million award to Spectra for deliveries through Q4 2026, and a $\mathbf{\$71.2}$ million award to AMTEC for 2025 and 2026 deliveries.

Housewares: Affordable, durable, and innovative small electric kitchen appliances (e.g., pressure cookers)

The value proposition here centers on established brand recognition for quality and innovation in the kitchen, like pressure cookers and canners. However, the current financial reality shows significant strain, meaning the value is being delivered at a cost to the segment's profitability.

• Housewares/Small Appliance revenues actually decreased by $\mathbf{\$2.3}$ million, or $\mathbf{9.2\%}$, in Q3 2025.
• This decline was attributed to retailers being slow to accept price increases needed to offset tariffs.
• The segment reported a sizable operating loss in Q3 2025, similar to Q2 2025, largely due to the $\mathbf{145\%}$ 'Trump tariffs' treated as period costs under LIFO.
• For comparison, in FY2024, this segment's revenue was $\mathbf{\$102.8}$ million, up from $\mathbf{\$97.6}$ million in 2023.

Safety: Self-service/self-reloadable fire extinguishers (Rusoh® Eliminator®)

This is positioned as a startup segment focused on safety technology. The value is in providing protection for organizations and individuals. The data suggests this is still in an investment phase.

• The Safety segment reported nominal sales in Q3 2025.
• This segment also recorded an operating loss in the third quarter of 2025.

Absorbent Products: Discreet adult incontinence products for comfort and reliability

While this is listed as a value proposition, the public financial reporting for National Presto Industries, Inc. as of late 2025 only details the Housewares/Small Appliance, Defense, and Safety segments. No specific revenue or operational data is available for a dedicated Absorbent Products line.

Here's a quick look at how the segments are contributing to the overall $\mathbf{\$474.24}$ million TTM revenue as of late 2025, keeping in mind the Defense segment is the primary driver of profitability.

Metric	Defense Segment Value	Housewares/Small Appliance Segment Value	Total Company (TTM as of Dec 2025)
Q3 2025 Revenue Change (YoY)	$\mathbf{+38.6\%}$ (Revenue up $\mathbf{\$25.8}$ million)	$\mathbf{-9.2\%}$ (Revenue down $\mathbf{\$2.3}$ million)	$\mathbf{+25.7\%}$ (Net Sales up $\mathbf{\$23.6}$ million)
Operating Result (Q3 2025)	Improved Operating Earnings of $\mathbf{\$1.7}$ million	Sizable Operating Loss	TTM EBITDA $\mathbf{\$52.55}$ million
FY2024 Revenue Contribution	$\mathbf{\$284}$ million ($\mathbf{73\%}$ of total)	$\mathbf{\$102.8}$ million	$\mathbf{\$388.23}$ million

The company's overall financial health supports these operations, with a TTM EBITDA of $\mathbf{\$52.55}$ million and a market capitalization around $\mathbf{\$681.29}$ million as of early December 2025. The annual dividend payout remains $\mathbf{\$1.00}$ per share.

Finance: draft 13-week cash view by Friday.

National Presto Industries, Inc. (NPK) - Canvas Business Model: Customer Relationships

You're looking at how National Presto Industries, Inc. (NPK) manages its distinct customer bases across its two primary revenue-generating segments. The relationship structure is fundamentally different depending on whether you are dealing with the U.S. Department of Defense or the mass-market consumer.

Highly formalized, long-term contractual relationships (Defense segment)

For the Defense segment, the relationship is deeply embedded and governed by formal government contracts. This isn't a simple purchase order; it's a multi-year commitment. As of December 31, 2024, the Defense segment had a substantial backlog of approximately $1,085,612,000, with anticipated fulfillment stretching out over the next 18 to 42 months. This indicates a high degree of customer commitment from the U.S. Department of Defense (DOD) and a reliance on long-term production schedules. The segment's net sales for the fiscal year ending around March 2025 were $284,025,000, showing strong conversion of that backlog, with revenues in Q3 2025 up 38.6% year-over-year. This structure demands rigorous compliance and quality control, which solidifies the relationship through proven performance.

Here's a quick look at how the segments stacked up in the most recent reported fiscal period:

Segment	Net Sales (Approx. FY2025)	Gross Profit (Approx. FY2025)
Defense	$284,025,000	$58,173,000
Housewares/Small Appliance	$102,799,000	Not explicitly stated for the period
Consolidated Total	$388,228,000	$78,566,000

Transactional sales model with mass-market retailers (Housewares segment)

The Housewares/Small Appliance segment, which brought in net sales of about $102,799,000 in the same period, operates on a much more fluid, transactional basis. National Presto Industries, Inc. deals with mass-market retailers and independent distributors. This means customer relationships are driven by shelf space, promotional activity, and immediate inventory needs. The segment's performance is sensitive to retailer decisions, as evidenced by management noting retailers' initial reluctance to accept tariff-induced price increases. The company's market capitalization as of late 2025 was around $681.29M. This consumer side definitely requires a different touch.

Direct sales and technical support for government defense programs

The Defense segment's customer engagement is direct, primarily serving the DOD and DOD prime contractors. This involves a direct sales and technical support pipeline, which is critical for complex products like 40mm ammunition systems. For instance, a sole source contract awarded in September 2022 for 40mm Grenade Ammunition Systems had an initial award value of $69.8 million and a maximum ceiling of $826.8 million, covering requirements through Fiscal Year 2026. This level of integration requires continuous technical liaison, not just order fulfillment. You're defintely selling a capability, not just a product.

• Customer is primarily the U.S. Department of Defense (DOD).
• Relationships are sustained by multi-year, sole-source contract awards.
• Technical support is integral to maintaining readiness and contract compliance.
• Backlog conversion is a key metric for relationship health.

Standardized warranty and customer service for consumer products

For the Presto brand housewares, the relationship is standardized to support a broad consumer base through the retail channel. The company designs, markets, and distributes small household appliances. Customer service and warranty support are necessary to maintain brand equity, but the initial sales transaction flows through the retailer or distributor. The company maintains a regular dividend of $1.00 per share, which speaks to the expected stability of the overall cash flow supporting these consumer operations, even with headwinds like the 145% tariffs impacting the segment's operating earnings.

• Warranty is standardized across the Presto brand product line.
• Customer service interactions are typically managed post-sale, often via a centralized support structure.
• Sales are channeled through mass-market retailers and independent distributors.
• The segment relies on unit shipment volume for revenue growth.

Finance: draft 13-week cash view by Friday.

National Presto Industries, Inc. (NPK) - Canvas Business Model: Channels

You're looking at how National Presto Industries, Inc. (NPK) gets its products-from grenades to skillets-to the end-user. It's a tale of two very different customer bases, one government and one consumer.

Direct contracts with the U.S. Department of Defense and defense agencies represent the most significant channel for National Presto Industries, Inc. This channel is fueled by massive, multi-year commitments. As of the third quarter of 2024, the defense segment backlog hit $1,129 million, a surge of 100.2% year-over-year from the Q4-2023 backlog of $564 million. This backlog is being converted into revenue through direct fulfillment channels. For instance, in the first half of 2025, the Defense segment generated $180.8 million in revenue, which was a 49.2% jump compared to the prior year's first half. Furthermore, a key channel driver is a 5-year, IDIQ (Indefinite Delivery/Indefinite Quantity) contract with a ceiling value of $818.9 million for a new 40mm training round. This contract directly feeds the fulfillment pipeline with the U.S. Department of Defense as the sole customer for these orders. Honestly, this government channel is where the operating earnings are generated.

Here's a quick look at how the revenue streams, driven by these channels, stacked up in the first half of 2025 compared to the prior full year:

Segment	H1 2025 Revenue (Millions USD)	FY 2024 Revenue (Millions USD)	Primary Channel Type
Defense	$180.8	$284	Direct Government Contracts
Housewares/Small Appliance	$42.3	$102.8	Retail & Distributor
Safety	$1.1	$1.4	Specialty/Direct

Mass-market retail channels (e.g., Walmart, Target) for Housewares form the backbone of the consumer-facing side of National Presto Industries, Inc. The Housewares/Small Appliance segment sells products like PRESTO® pressure cookers and electric skillets directly to these major retailers. However, this channel is sensitive to pricing adjustments. In the third quarter of 2025, Housewares/Small Appliance revenues actually decreased by $2.3 million or 9.2% year-over-year, which management attributed to retailers' initial reluctance to accept tariff-induced price increases. This shows the direct leverage large retailers have on the segment's top line. The segment's H1 2025 revenue was $42.3 million, up from $39.9 million the previous year, showing underlying unit growth despite Q3 friction.

For direct-to-consumer interaction, National Presto Industries, Inc. uses e-commerce platforms and the company's own website for direct-to-consumer sales. While the search results confirm the company's general reach includes direct sales, specific revenue attribution for the PRESTO® brand through its own digital storefront isn't explicitly broken out in the latest public filings. The Housewares segment generally designs, markets, and distributes its products, which implies a digital presence supports the retail channel.

The use of independent distributors and sales representatives for all three segments provides necessary market penetration, especially where direct sales aren't feasible. For the Housewares/Small Appliance segment, the model explicitly includes sales through independent distributors alongside direct sales to retailers. This network helps move products across the North American market, which is the primary geographic focus for National Presto Industries, Inc. Even the Defense segment may utilize representatives for specific contract navigation or smaller component sales, though the largest ammunition contracts are direct.

• Defense segment revenue represented approximately 73% of total revenue in FY2024 ($284 million out of $388 million).
• Housewares/Small Appliance revenue saw a Q3 2025 decline of 9.2% due to retailer pushback on pricing.
• H1 2025 cumulative net sales reached $224.1 million, a 38.6% increase year-over-year.
• The Defense segment's Q1 2025 revenue was $80.94 million, up from $55.04 million in Q1 2024.

Finance: draft the Q4 2025 cash flow projection by Friday.

National Presto Industries, Inc. (NPK) - Canvas Business Model: Customer Segments

You're looking at the core customer groups for National Presto Industries, Inc. (NPK) as of late 2025, which clearly splits between government contracting and the consumer market. The business model relies heavily on one primary customer set, but the others provide necessary diversification.

The U.S. Department of Defense and its allies represent the anchor of the revenue base. This segment is the largest revenue driver, accounting for approximately 73.16% of the full-year 2024 consolidated net sales of $388.228 million. Shipments from the sizable Defense segment backlog, which stood at about $1,085,612,000 as of December 31, 2024, continued to fuel growth into 2025; third quarter 2025 revenues for this segment were up 38.6% year-over-year.

Here's a quick look at the 2024 segment revenue contribution:

Customer Group/Segment	FY 2024 Net Sales (USD)	Percentage of FY 2024 Total Sales
U.S. Department of Defense and allies (Defense)	$284,025,000	~73.16%
Mass-market consumers & Retail (Housewares/Small Appliance)	$102,799,000	~26.48%
Healthcare/Institutional Buyers (Safety)	$1,404,000	~0.36%

Mass-market consumers are the focus for the Housewares/Small Appliance segment, which sells products under the PRESTO® brand name. These are folks looking for affordable, functional small kitchen appliances like pressure cookers, electric skillets, and air fryers. While this segment saw a 5.3% revenue increase in 2024, the trend reversed in the third quarter of 2025, with revenues decreasing by 9.2% year-over-year, partly due to retailers being slow to accept tariff-induced price increases.

The B2B side of the Housewares/Small Appliance business involves retail chains and wholesale distributors. These partners move the PRESTO® branded goods through their channels to reach the end consumer. The company noted better product distribution as a factor in its 2024 growth.

Finally, Healthcare/institutional buyers are targeted by the Safety segment, which offers items like commercial water and fluorine-free foam fire extinguishers, along with smoke and carbon monoxide alarms. This segment reported minimal revenues of only $1,404,000 in 2024 and continued to report nominal sales and a loss through the third quarter of 2025 as it works through product development and certification milestones.

The customer base can be summarized by their primary interaction type:

• Direct U.S. Government Contracts (Defense)
• Large Retail Chains (Housewares/Small Appliance)
• Wholesale Distributors (Housewares/Small Appliance)
• Institutional Purchasers (Safety segment)

Finance: draft 13-week cash view by Friday.

National Presto Industries, Inc. (NPK) - Canvas Business Model: Cost Structure

You're looking at the core expenses National Presto Industries, Inc. (NPK) must cover to keep both its defense contracts and its consumer appliance lines running. This cost structure is heavily influenced by the split between high-volume, low-margin defense work and the import-sensitive Housewares business.

High cost of goods sold due to specialized defense manufacturing and raw materials

The sheer cost of revenue, driven by defense production requirements and raw material volatility, forms the largest cost component. For the trailing twelve months ending in 2024, the Operating Cost of Revenue was reported at $310 million, against total revenue of approximately $474.24 million for the same period. This translates to a Gross Margin of about 18.02%, showing that the cost to produce the goods eats up the vast majority of the top line. The defense segment, which accounted for about 73% of FY2024 revenue at $284 million, requires specialized inputs and processes that keep this cost base high.

The key cost components for the latest full fiscal year are laid out here:

Cost Component (FY 2024 Proxy)	Amount (USD Millions)	Context
Operating Cost of Revenue (COGS)	310.00	Largest single cost driver, reflecting specialized manufacturing.
Selling, General & Admin (SG&A)	32.00	Includes overhead, distribution, and advertising for both segments.
Research & Development (R&D)	1.50	Investment across defense product qualification and consumer innovation.

Significant tariff costs impacting profitability

The Housewares segment faces direct, material cost shocks from trade policy. You saw this play out clearly in the third quarter of 2025, where the segment incurred a substantial operating loss. This was directly linked to retailer pushback against price increases necessitated by import duties. For many goods sourced from China, the combined tariff rate is reported to be as high as 145%. These tariffs are expensed as incurred, meaning they hit the income statement immediately, directly eroding the segment's profitability, even when overall company sales are up due to defense shipments.

Research and development (R&D) investment across defense and consumer segments

While the defense segment often involves qualification costs tied to specific contracts, the consumer side requires ongoing R&D for new small appliances. For the fiscal year 2024, R&D expenses were reported near $1.5 million. This relatively small figure, compared to the $310 million in COGS, suggests that R&D is a tightly managed cost, likely focused on incremental product improvements and defense contract compliance rather than massive, speculative development.

Distribution and advertising expenses for the Housewares segment

The costs to move and market Presto-branded goods fall under Selling, General & Administrative (SG&A) expenses. The total SG&A for fiscal year 2024 was $32 million. This figure bundles the costs of advertising campaigns for consumer products, sales force compensation, and the logistics required to get housewares onto retail shelves. It's a necessary expense to maintain brand visibility against competitors in the consumer space.

Fixed costs associated with maintaining specialized manufacturing plants

National Presto Industries, Inc. maintains specialized facilities for defense manufacturing, which carry significant fixed overhead regardless of short-term sales fluctuations. These costs include depreciation on specialized equipment, property taxes, and the necessary base level of skilled labor and site maintenance. While not itemized separately from the $310 million Cost of Revenue, these fixed plant costs represent a structural commitment that requires consistent volume, especially from the defense segment, to absorb efficiently. If defense shipments slow, these fixed costs become a much heavier burden on the remaining revenue streams.

National Presto Industries, Inc. (NPK) - Canvas Business Model: Revenue Streams

You're looking at the top line for National Presto Industries, Inc. (NPK) as of late 2025, and the picture is showing solid growth driven by a few distinct areas. Honestly, the structure of how National Presto Industries, Inc. brings in money is pretty clear, split between government contracts and consumer goods.

The main revenue streams you need to track are:

• Sales of Defense products (ammunition, fuzes) to government agencies (primary stream).
• Sales of Presto® brand small electric appliances and housewares.
• Revenue from Absorbent Products (Safety segment).

The total Trailing Twelve Month (TTM) Revenue as of late 2025 stands at $474.24M. That's a significant jump, showing a 34.75% year-over-year revenue growth based on the quarter ending September 28, 2025.

Here's a quick look at the top-line context and the dividend component we see in the public data:

Revenue Component / Metric	Value (as of late 2025)
Total Trailing Twelve Month (TTM) Revenue	$474.24M
Revenue Growth (Y/o/Y TTM)	+34.75%
Last Annual Dividend Per Share Paid	$1.00
Last Dividend Payment Date	Mar 17, 2025
Reported Dividend Yield (TTM)	Approximately 1.07%

Dividend income from investment portfolio is historically a component that National Presto Industries, Inc. reports, though the specific dollar amount contributing to the $474.24M TTM revenue isn't broken out in the latest public snapshots. You do see the company is committed to its shareholder return, with the last recorded annual dividend payment being $1.00 per share, paid out in March 2025. That payment represented a dividend yield of about 1.07% based on the stock price around that time.

The Defense segment is definitely the engine right now, often cited as driving strong revenue and backlog growth, positioning National Presto Industries, Inc. for more future expansion. Still, the consumer side-the Presto® brand-remains a core part of the business model, offering a balance to the government-focused defense contracts.