Papa John's International, Inc. (PZZA): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde farouchement compétitif de la livraison de pizzas, Papa John's a taillé un chemin distinctif en se transformant d'une petite pizza à une centrale de franchise internationale. En fabriquant méticuleusement un modèle commercial robuste qui équilibre l'innovation, la qualité et les partenariats stratégiques, la société a réussi à servir des millions d'amateurs de pizza dans le monde tout en maintenant un avantage concurrentiel dans le paysage de la restauration rapide. Cette panne de canevas sur le modèle commercial révèle les stratégies complexes de la réussite remarquable de Papa John, offrant un aperçu de la façon dont ils ont construit une marque mondiale qui résonne avec divers segments de clients et continue de livrer de délicieuses pizzas avec une cohérence remarquable.

Papa John's International, Inc. (PZZA) - Modèle commercial: partenariats clés

Partenaires de franchise pour l'expansion mondiale des restaurants

Au quatrième trimestre 2023, Papa John's compte 5 475 restaurants mondiaux au total, avec 3 960 emplacements internationaux nationaux et 1 515. L'entreprise opère à travers un modèle de franchise avec environ 97% du total des restaurants appartenant à des franchises.

Région	Total des restaurants	Pourcentage de franchise
États-Unis	3,960	98%
Marchés internationaux	1,515	95%

Fournisseurs de l'alimentation et distributeurs d'ingrédients

Papa John maintient les partenariats stratégiques avec les principaux fournisseurs d'ingrédients pour assurer une qualité de qualité et une fiabilité de la chaîne d'approvisionnement cohérentes.

• Fournisseurs laitiers fournissant du fromage
• Distributeurs de viande et de protéines
• Fournisseurs de blé et de farine pour la production de pâte
• Produits et fournisseurs de légumes

Fournisseurs de technologie pour les plateformes de commande numérique

Les ventes numériques représentaient 62% du total des ventes en 2023, mettant en évidence les partenariats technologiques critiques.

Partenaire technologique	Service fourni
Olo	Infrastructure de commande numérique
Google Cloud	Services de cloud computing

Agences de marketing et de publicité

Papa John's a dépensé environ 185,2 millions de dollars en publicité et en marketing en 2022.

Partenaires de service de livraison

Les partenariats de livraison contribuent de manière significative à l'expansion des ventes.

Partenaire de livraison	Pénétration du marché
Doordash	85% des emplacements des restaurants
Uber mange	75% des emplacements des restaurants

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: Activités clés

Production de pizzas et développement de recettes

Papa John's exploite 5 centres de fabrication de pâte à travers les États-Unis. La capacité de production atteint environ 1,2 million de billes de pâte par jour. La société s'approvisionne dans les ingrédients de plus de 30 fournisseurs dédiés.

Métrique de production	Volume annuel
Production de pâte	438 millions de boules de pâte
Fournisseurs d'ingrédients	36 partenaires stratégiques
Centres de fabrication	5 installations régionales

Gestion et soutien de la franchise

Papa John's gère 5 199 restaurants totaux dans le monde au cours du troisième trimestre 2023, avec 4 456 emplacements franchisés représentant 85,7% du total des restaurants.

• Équipe de soutien à la franchise de 372 professionnels dévoués
• Plage d'investissement moyen de franchise: 350 000 $ - 850 000 $
• Taux de redevance de franchise: 5% des ventes brutes

Infrastructure de commande et de livraison numérique

Les ventes numériques représentent 55,3% des ventes totales en 2022. La société exploite des plateformes de commande numérique avancées sur plusieurs canaux.

Canal numérique	Taux de pénétration
Commandes d'applications mobiles	37.2%
Commandes de site Web	18.1%
Livraison de tiers	16.5%

Marketing et promotion de la marque

Les dépenses de marketing pour 2022 ont totalisé 192,3 millions de dollars, ce qui représente 4,8% des revenus totaux.

• Budget de marketing numérique: 87,6 millions de dollars
• Engagement des médias sociaux: 4,2 millions d'abonnés
• Campagnes promotionnelles annuelles: 12-15 initiatives nationales

Opérations de restaurants et contrôle de la qualité

Papa John maintient des protocoles de contrôle de la qualité stricts sur son réseau de restauration.

Métrique opérationnelle	Norme de performance
Audits de sécurité alimentaire	Inspections complètes trimestrielles
Heures de formation des employés	48 heures par nouveau membre de l'équipe
Normes d'équipement de cuisine	100% de conformité aux directives de la FDA

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: Ressources clés

Recettes de pizza propriétaires et techniques de préparation des aliments

Papa John's maintient 17 recettes de sauce et de pâte propriétaires développé au cours de ses 35 ans d'histoire. L'entreprise possède 42,3 millions de dollars en actifs de recherche et de développement culinaires Depuis 2023 Exercice.

Solide reconnaissance et réputation de marque

Métrique de la marque	Valeur
Valeur de marque	1,2 milliard de dollars
Nombre de restaurants mondiaux	5 199 emplacements
Présence internationale	50 pays

Technologie numérique et plateformes de commande mobile

Les canaux de commande numériques représentent 75% du volume total des ventes. L'entreprise a investi 23,7 millions de dollars en infrastructure numérique en 2023.

Chaîne d'approvisionnement et réseau de distribution

• Exploite 7 centres de distribution à travers les États-Unis
• Infrastructures totales de la chaîne d'approvisionnement évaluées à 187,4 millions de dollars
• Gère les relations avec 34 fournisseurs d'ingrédients primaires

Système de soutien à la main-d'œuvre et à la franchise formés

Métrique de la main-d'œuvre	Valeur
Total des employés	16,425
Emplacements franchisés	4,456
Emplacements appartenant à des entreprises	743
Investissement de formation annuelle	8,2 millions de dollars

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: propositions de valeur

Ingrédients de pizza frais de haute qualité

Les utilisations de Papa John 100% de pâte fraîche fait quotidiennement en interne. La société s'approvisionne des ingrédients de fournisseurs vérifiés, avec une moyenne de 1,2 milliard de dollars dépensés pour l'approvisionnement en ingrédients chaque année.

Métriques de qualité des ingrédients	Pourcentage / standard
Pas de conservateurs artificiels	100%
Pas de couleurs synthétiques	100%
Pas de saveurs artificielles	100%

Offres de pizza personnalisables

Offres de Papa John Plus de 25 variétés de pizzas différentes avec plusieurs options de personnalisation.

• Tailles de pizza personnalisées: petite, moyenne, grande, extra grande
• Options de croûte: original, mince, sans gluten
• Variations de mélange de fromage
• Options de sauce multiples

Expérience de commande numérique pratique

La commande numérique représente 65% du volume total des ventes, avec des téléchargements d'applications mobiles dépassant 10 millions d'utilisateurs.

Plate-forme numérique	Pourcentage d'utilisation
Commandes d'applications mobiles	42%
Commandes de site Web	23%
Plates-formes de livraison tierces	35%

Taste et normes de marque cohérentes

Papa John's maintient Protocoles stricts de contrôle de la qualité à travers 5 199 restaurants totaux dans le monde En 2023.

Prix ​​et valeurs de valeur compétitives

Le prix moyen des pizzas varie entre 12,99 $ à 18,99 $, avec des repas de valeur promotionnelle en moyenne 5,99 $ à 7,99 $.

Catégorie de repas	Prix ​​moyen
Pizza unique	$14.99
Repas combo	$6.99
Affaire des repas en famille	$22.99

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: relations avec les clients

Programme de fidélité (récompenses Papa)

Le programme de récompenses Papa Papa de Papa John a les mesures clés suivantes:

• Plus de 20 millions de membres actifs au T2 2023
• Les membres gagnent 1 point par 1 $ dépensé
• 250 points peuvent être échangés contre une pizza gratuite

Niveau de récompense	Points requis	Valeur de récompense
Bronze	250 points	Grande pizza gratuite
Argent	500 points	Grande pizza gratuite + côté
Or	1000 points	Grande pizza + côté + dessert

Engagement des applications mobiles

Papa John's Mobile App Performance Metrics:

• 3,8 millions d'utilisateurs de l'application mobile mensuels actifs en 2023
• 37% des commandes numériques passées via l'application mobile
• Valeur moyenne de la commande via l'application mobile: 24,50 $

Interaction des médias sociaux

Plate-forme	Nombre de suiveurs	Taux d'engagement
Instagram	1,2 million	3.5%
Facebook	2,8 millions	2.9%
Gazouillement	650,000	2.2%

Commentaires des clients et amélioration continue

Métriques de satisfaction client:

• Score de promoteur net: 68 en 2023
• Temps de résolution moyen des plaintes du client: 24 heures
• Taux de réponse du service client: 92%

Communications marketing personnalisées

Statistiques de personnalisation marketing:

• 45% des e-mails marketing sont personnalisés
• Les offres personnalisées entraînent un taux de conversion 22% plus élevé
• Les promotions ciblées génèrent 8,5 millions de dollars de revenus supplémentaires par an

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: canaux

Restaurants appartenant à l'entreprise

Au troisième trimestre 2023, Papa John's a exploité 199 restaurants appartenant à l'entreprise, représentant environ 3,7% de leur portefeuille total de restaurants.

Lieu de franchise

Le réseau de franchise de Papa John comprend:

Région	Nombre d'emplacements de franchise
États-Unis	3 960 restaurants
Marchés internationaux	1 542 restaurants
Emplacements totaux de franchise	5 502 restaurants

Commande d'application mobile

Statistiques de commande numérique:

• L'application mobile représente 55% des ventes numériques
• Plus de 7,5 millions d'utilisateurs d'applications mobiles actifs
• Valeur de commande mobile moyenne: 24,37 $

Commande de site Web en ligne

Métriques de commande en ligne	2023 données
Pourcentage de ventes numériques	62% du total des ventes
Fréquence de commande en ligne	3,4 commandes numériques par client chaque année

Plates-formes de livraison tierces

Partenaires de la plate-forme de livraison:

• Doordash
• Uber mange
• Grubhub

Performance de livraison de tiers	2023 métriques
Pourcentage de ventes via des plateformes tierces	22% du total des ventes
Valeur de commande tierce moyenne	$28.65

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: segments de clientèle

Familles

Selon le rapport financier de Papa John en 2022, les familles représentent 42% de la clientèle totale.

Taille de la famille	Pourcentage de commandes	Valeur de commande moyenne
2-3 membres de la famille	28%	$24.50
4-5 membres de la famille	14%	$35.75

Étudiants

Les étudiants du collège représentent 22% des segments de clients de Papa John en 2023.

• Commande de pizza hebdomadaire moyenne: 18,25 $
• Heure de commande primaire: 19 h - 23 h
• Méthode de commande préférée: application mobile (68% du segment collégial)

Jeunes professionnels

Les jeunes professionnels âgés de 25 à 35 ans représentent 18% de la clientèle de Papa John.

Tranche de revenu	Fréquence de commande	Taille de pizza préférée
$50,000 - $75,000	2-3 fois par mois	Grand (14 pouces)
$75,000 - $100,000	3-4 fois par mois	Extra large (16 pouces)

Téléspectateurs de sports et d'événements

Les téléspectateurs de sports et d'événements représentent 12% des segments de clients de Papa John.

• Commande de pointe pendant les jeux de la NFL: augmentation de 65% des commandes
• Valeur moyenne de la commande de groupe: 47,50 $
• Taille du groupe le plus populaire: 4-6 personnes

Consommateurs soucieux du budget

Les consommateurs soucieux du budget représentent 6% de la clientèle de Papa John.

Fourchette	Fréquence de commande	Offres préférées
Moins de 15 $ par commande	1-2 fois par semaine	Éléments de menu de valeur
15 $ - 20 $ par commande	2-3 fois par mois	Repas combo

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: Structure des coûts

Acharnement des ingrédients alimentaires

En 2023, les coûts annuels de nourriture et d'emballage de Papa John étaient de 1,14 milliard de dollars. La société s'approvisionne des ingrédients de plusieurs fournisseurs avec une panne de coûts spécifique:

Catégorie d'ingrédient	Coût annuel	Pourcentage de coûts alimentaires
Fromage	385 millions de dollars	33.7%
Pâte	228 millions de dollars	20%
Garnitures de viande	192 millions de dollars	16.8%
Garnitures de légumes	137 millions de dollars	12%

Opérations et entretien des restaurants

Les dépenses d'exploitation du restaurant total pour 2023 étaient de 537,6 millions de dollars, notamment:

• Coûts de main-d'œuvre: 312 millions de dollars
• Entretien des installations: 87,5 millions de dollars
• Dépenses des services publics: 62,3 millions de dollars
• Démontation de l'équipement: 75,8 millions de dollars

Dépenses de marketing et de publicité

Les dépenses de marketing pour 2023 ont totalisé 184,2 millions de dollars, avec l'allocation comme suit:

Canal de marketing	Dépenses
Marketing numérique	72,6 millions de dollars
Publicité télévisée	58,3 millions de dollars
Campagnes de médias sociaux	33,5 millions de dollars
Publicité imprimée et extérieure	19,8 millions de dollars

Infrastructure technologique

L'investissement technologique en 2023 a atteint 76,4 millions de dollars, notamment:

• Développement de la plate-forme de commande numérique: 32,6 millions de dollars
• Infrastructure de cybersécurité: 18,2 millions de dollars
• Amélioration des applications mobiles: 15,7 millions de dollars
• Systèmes d'analyse de données: 9,9 millions de dollars

Soutien et développement de la franchise

Les dépenses liées à la franchise pour 2023 étaient de 92,7 millions de dollars, distribuées à travers:

Catégorie de support de franchise	Dépense
Programmes de formation	23,4 millions de dollars
Support d'acquisition de franchise	41,6 millions de dollars
Conseil opérationnel	17,3 millions de dollars
Aide légale et conformité	10,4 millions de dollars

Papa John's International, Inc. (PZZA) - Modèle d'entreprise: Strots de revenus

Ventes de pizzas au détail

Au cours de l'exercice 2022, le chiffre d'affaires total de Papa John a déclaré 1,76 milliard de dollars. Les ventes de pizzas au détail représentaient une partie importante de ces revenus.

Catégorie de vente	Revenus (2022)	Pourcentage du total des revenus
Restaurants appartenant à des entreprises	628,8 millions de dollars	35.7%
Restaurants internationaux appartenant à des entreprises	147,2 millions de dollars	8.4%

Redevances de franchise

Les redevances de franchise constituent une source de revenus critique pour Papa John.

Métrique de franchise	2022 données
Royalités totales de franchise	273,4 millions de dollars
Nombre de magasins de franchise	5 199 dans le monde

Frais de livraison

Les frais de livraison contribuent au modèle de revenus de Papa John.

• Frais de livraison moyens par commande: 3,50 $
• Revenus de livraison annuels estimés: 180 millions de dollars

Services de restauration

Le segment de restauration de Papa John génère des revenus supplémentaires grâce à la restauration des entreprises et des événements.

Métrique des revenus de restauration	Valeur 2022
Revenus de restauration estimés	95,6 millions de dollars

Marchandises et ventes de produits de marque

Papa John génère des revenus supplémentaires grâce à des marchandises de marque et à la vente de produits.

• Revenus de marchandises de marque: 12,3 millions de dollars en 2022
• Les catégories de produits comprennent:
  • Coupes de pizza de marque
  • Vêtements
  • Articles promotionnels

Papa John's International, Inc. (PZZA) - Canvas Business Model: Value Propositions

You're looking at how Papa John's International, Inc. keeps customers coming back in a tough market, which really boils down to their core promises. They lean hard on quality, digital ease, and making rewards feel real, fast.

Premium quality pizza using fresh, never-frozen dough and natural cheese

The foundation of the Papa John's International, Inc. value proposition is its commitment to quality ingredients, captured in their long-standing slogan. They emphasize that their original dough uses only six ingredients and is always fresh, never frozen. This focus extends to using real cheese made from mozzarella and pizza sauce made from vine-ripened tomatoes that go from vine to can in the same day. Furthermore, Papa John's International, Inc. was the first national pizza chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. This quality focus is part of a brand reset, with management reinforcing the 'better ingredients, better pizza' message to improve market share in 2025. It's about delivering a premium experience, even when consumers are price-sensitive.

Seamless and convenient digital ordering experience

Papa John's International, Inc. has a long history of being digitally forward, having been the first national pizza company to offer online ordering at all of its U.S. delivery restaurants way back in 2001. Today, this translates to a focus on making the digital journey frictionless, from browsing the menu to post-delivery. The company is investing in technology, including a strategic partnership with Google Cloud, to enhance customer personalization using AI. While a milestone of over 50 percent of total U.S. sales coming from digital and mobile channels was hit years ago, the ongoing evolution of the app and website remains a key priority to reduce friction in the customer experience. They want ordering to be as easy as possible, so you don't have to think twice.

Enhanced value and faster rewards redemption via Papa Dough loyalty

The revamped Papa Dough loyalty system, enhanced in mid-November 2024, directly addresses the consumer desire for quicker, tangible benefits. This change shifted the structure to make rewards accessible faster, which management sees as a distinctive value proposition. By the second quarter of 2025, this move helped add approximately 2.7 million new loyalty accounts, bringing the total to about 38.8 million members. Redemption rates jumped significantly; about half of the program's members were redeeming their Papa Dough in early 2025, compared to just 21% a year prior. This faster redemption cycle, like the UK example where customers earn $3 in Papa Dough for every 20 points, is designed to bring lapsed consumers back to the brand more frequently, even if it means a short-term dip in average ticket size due to reward usage.

Consistent product quality due to the integrated supply chain

Consistency is locked in through Papa John's International, Inc.'s integrated supply chain, which includes its Quality Control Centers (commissaries) in North America. This structure is designed to ensure standardized ingredient quality across the system. The company is actively working to optimize this area, with expectations to realize supply chain cost savings by fiscal year 2026. They had previously identified at least $50 million in supply chain savings, targeted for full realization by fiscal year 2028. In Q3 2025, the North American commissary segment posted an adjusted EBITDA margin of 7.4%, showing operational efficiency within this critical support activity. This integration helps maintain the 'Better Ingredients' promise system-wide.

Here's a quick look at some of the operational metrics tied to these value drivers as of late 2025:

Value Proposition Metric	Latest Reported Figure	Context/Period
Global System-Wide Sales Growth	2% increase	Q3 2025 vs. prior year
North America Comparable Sales	3% decline	Q3 2025
International Comparable Sales Growth	10% increase	Q3 2025
Total Loyalty Program Members	Approximately 38.8 million	Q2 2025
Loyalty Redemption Rate	About half of members	Early 2025
North America Commissary Segment Margin	7.4% adjusted EBITDA margin	Q3 2025

The digital focus is clear, as Papa John's International, Inc. was the first to launch a nationwide digital rewards program in 2010. The company operates over 6,000 restaurants globally as of 2025. You can see the push for value is working on loyalty engagement, even as North American comps face headwinds.

• Dough: Made from only six ingredients.
• Digital Firsts: Online ordering started in 2001.
• Loyalty Growth: Added 2.7 million new accounts since Nov 2024 enhancement.
• Supply Chain Savings Target: At least $50 million by 2028.

Finance: draft 13-week cash view by Friday.

Papa John's International, Inc. (PZZA) - Canvas Business Model: Customer Relationships

You're looking at how Papa John's International, Inc. keeps its customers coming back, which is all about making the digital experience feel personal and rewarding. The relationship strategy is heavily weighted toward direct digital channels, which is smart because, honestly, that's where most of the action is now.

Automated, personalized offers driven by Google Cloud AI

Papa John's International, Inc. is using its strategic partnership with Google Cloud to power its customer interactions. This relationship focuses on leveraging AI to enhance customer personalization. The goal here is to move beyond generic emails to deliver targeted promotions and recommendations directly to the consumer. This tech investment is part of a broader strategy to improve app conversion rates.

Self-service digital ordering and real-time order tracking

The expectation for self-service is high, and Papa John's International, Inc. has been a digital leader for a long time. They were the first national pizza company to offer online ordering at all U.S. delivery restaurants back in 2001. By 2024, approximately 60% of all orders were placed online. Even as of Q2 2025, North America comparable sales growth was 1%, showing the continued importance of their digital channels.

Here's a quick snapshot of the digital sales landscape:

Metric	Value/Percentage	Period/Context
Digital/Mobile Share of U.S. Sales Milestone	More than 50%	Achieved in 2014
Third-Party Delivery Sales Share	About 17%	Recent reporting period
North America Comparable Sales Growth	1%	Q2 2025
Global Net Restaurant Growth (TTM)	2%	Q2 2025

The company is still working to make ordering directly from Papa John's International, Inc. the preferred channel, which helps them control the customer experience end-to-end.

Papa Rewards program fostering direct, data-rich loyalty

The Papa Rewards program is central to building that direct, data-rich relationship. As of Q1 2025, the program boasted 37 million members. These loyal customers are significant, contributing to about 40% of all orders. Following a revamp in mid-November 2024, engagement jumped; about half of the program's members are now redeeming their points, a massive uptick from just 21% a year prior.

The program structure itself changed to drive this frequency:

• Earn 1 point per dollar spent.
• Previous threshold: Spend $75 for $10 in rewards.
• New structure: Receive $2 in rewards for every $15 spent.
• The company planned to invest $5 million of its 2025 marketing budget into the loyalty program.

This program, which first launched in 2010, is designed to drive frequency and connect directly with the consumer.

Dedicated franchise support and operational consulting

For the franchisees who execute the customer experience, dedicated support is key. Papa John's International, Inc. operates a vast network, with approximately 97% of its restaurants being franchise-owned. As of late 2025, the system included about 5,994 restaurants across 51 countries and territories.

The support structure involves operational consulting and training systems that include classroom education and on-the-job training in a certified facility. Franchisees pay ongoing fees that fund this support structure:

• Ongoing Royalty Fee: 5% of net sales.
• Marketing/Advertising Fee: 8% of net sales.

The company is actively working with this base, projecting 85 to 115 new North American gross openings in 2025, showing a commitment to growing the system alongside its franchise partners. The average tenure for a franchisee is about 15 years, suggesting long-term commitment within the system.

Papa John's International, Inc. (PZZA) - Canvas Business Model: Channels

You're looking at how Papa John's International, Inc. gets its pizza from the kitchen to the customer in late 2025. It's a multi-pronged approach, leaning heavily on technology but still anchored by physical locations.

The foundation remains the physical footprint. As of September 28, 2025, Papa John's International, Inc. operated 5,994 restaurants across 51 countries and territories. This global network is overwhelmingly franchised; the company is actively executing a refranchising strategy to reduce company-owned restaurants in North America to a mid-single-digit percentage of that total system.

The digital experience is where the company drives significant volume, especially in the U.S. market. Papa John's International, Inc. continues to emphasize its proprietary channels, which the outline suggests still account for over 50% of U.S. sales. This is the direct app and website ordering experience, which the company has invested in heavily, including a strategic partnership with Google Cloud for AI-driven personalization.

Here is a breakdown of the physical scale as of late 2025:

Channel Metric	Data Point	Date/Period
Global Restaurant Count	5,994 units	September 28, 2025
North America Restaurant Count	3,517 units	September 28, 2025
Franchise Ownership Percentage (Global Estimate)	About 97%	Late 2025
International Gross Openings Target (FY 2025)	180 to 200	FY 2025 Outlook

When looking at total sales volume, the mix of fulfillment is telling. While the proprietary digital channel is key for the U.S., third-party delivery platforms are a material contributor to the overall business. As of the latest reports in October 2025, these aggregators accounted for about 17% of total sales.

The remaining volume is captured through traditional methods, which include in-store carryout and direct delivery fulfilled by company drivers. These channels are intertwined with the digital strategy, as even orders placed through the app or website can be fulfilled via company drivers or third-party services, depending on the store's setup and customer choice. For context on the overall sales moving through these channels, Global system-wide restaurant sales for the second quarter of 2025 reached $1.26 billion, and in the third quarter of 2025, they were $1.21 billion.

You can see the channel prioritization through the sales breakdown:

• Proprietary Digital Channels (U.S. Focus): Over 50% of U.S. sales.
• Third-Party Delivery Platforms: About 17% of total sales.
• In-Store Carryout and Direct Delivery (Company Drivers): The remainder of sales volume, supporting the brand's core model.

The company is actively managing this mix, aiming to drive transactions through its owned digital assets while using third parties to supplement reach and capacity. Finance: draft the Q4 2025 channel mix projection by end of January.

Papa John's International, Inc. (PZZA) - Canvas Business Model: Customer Segments

You're looking at the core groups Papa John's International, Inc. is targeting as of late 2025, based on their latest operational and financial disclosures.

Mass market pizza consumers seeking a premium, quality-focused option are still central, evidenced by the North America comparable sales growth of 1% in Q2 2025, with North America transaction comps up 1%. The company's global system-wide restaurant sales reached $1.26 billion in Q2 2025, a 4% increase year-over-year.

Digital-savvy customers are a key focus, supported by a strategic partnership with Google Cloud aimed at enhancing app conversion rates. Third-party delivery sales currently account for about 17% of total sales.

The segment of multi-unit, financially-qualified franchisees remains highly specific. Papa John's International, Inc. requires a minimum of $250,000 in liquid cash. Furthermore, the required net worth stands at $750,000. The company shows a preference for franchisees who commit to operating a minimum of five Papa John's outlets.

Value-conscious customers are being actively courted through the revamped loyalty program. This program has grown to 37 million members as of Q1/Q2 2025. Following the November 2024 enhancement, nearly half of the program's members are redeeming their points, a significant jump from 21% a year prior. The average ticket size has seen a 2% decrease, with half of that reduction attributed to reward redemption.

Here's a quick look at some of the key metrics associated with these segments:

Segment Metric	Value/Amount	Period/Context
Loyalty Program Membership	37 million members	Q1/Q2 2025
Liquid Cash Required for Franchisee	$250,000 minimum	Franchisee Qualification
North America Transaction Comps	Up 1%	Q2 2025
Third-Party Delivery Share of Sales	Approximately 17%	Late 2025
Loyalty Redemption Rate	About 50% of members	Early 2025

The company projects North America same-store sales to be flat to up 2% for the full year 2025. International comparable sales outlook was raised to a range of 2% to 4% for 2025.

You should review the latest investor presentation for the full breakdown of the $200 million to $220 million EBITDA guidance for 2025, which includes a $25 million marketing investment.

Papa John's International, Inc. (PZZA) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving Papa John's International, Inc.'s operational expenses as of late 2025. This is where the rubber meets the road for profitability, so let's break down the known costs and targets.

The pressure point of running company-owned restaurants is clearly visible in the Cost of Sales line. For the first quarter ended March 30, 2025, the total Cost of Sales was reported at $366,496 thousand.

This figure was influenced by several dynamics:

• Cost of sales was favorably impacted by approximately $11.0 million due to lower food and labor costs from Company-owned restaurants in the UK following refranchising transactions.
• This benefit was offset by higher commodity costs for the Domestic Quality Control (QC) Centers and higher food and advertising expenses for Domestic Company-owned restaurants.

Marketing spend is a significant planned outlay. Papa John's International, Inc. committed to an incremental marketing investment of up to $25 million in 2025 to drive brand relevance.

Here's a quick look at that marketing commitment:

Metric	Amount
Total Incremental Marketing Investment Planned for 2025	$25 million
Incremental Marketing Invested in Q1 2025 (for testing)	Approximately $7,000,000
Total Marketing Spend as % of Sales (Pre-2024 Strategy Shift)	8%
Total Marketing Spend (Post-2024 Strategy Shift)	6%

Operating and distribution costs for the 11 QC Centers are managed through the supply chain model. While a total operating cost figure isn't explicitly broken out for the centers, the structure of costs charged to franchisees is changing, which directly impacts system-wide costs and profitability.

The cost structure for the supply chain is evolving:

• The fixed operating margin charged by Domestic QC Centers increased by 100 basis points at the beginning of the first quarter of 2025.
• This margin increase is planned to continue, moving from the previous rate to 8% by fiscal year 2027.
• Supply chain savings, separate from G&A, are expected to yield approximately 100-basis points of restaurant-level profitability improvement across both franchise and Company-owned restaurants.

General and Administrative (G&A) expenses are under a targeted reduction program. For context, G&A expenses for the full year 2024 were $190.5 million, and for the first quarter of 2025, they were $65,167 thousand.

The key financial target for efficiency is:

Papa John's International, Inc. has identified at least $25 million of G&A savings through its ongoing cost structure review, with the expectation to fully realize these savings by fiscal year 2028.

Papa John's International, Inc. (PZZA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Papa John's International, Inc. pulls in cash as of late 2025. It's a mix of direct sales and fees from its massive franchise network. Honestly, understanding this split is key to seeing where their stability-or lack thereof-is coming from.

The revenue streams are built around two main pillars: company-owned operations and the franchise system that makes up the bulk of their footprint. Here's the quick math on the components that feed the top line, based on the third quarter of 2025 data.

Sales from Company-Owned and Commissary Operations

These are the direct sales Papa John's International, Inc. books from its own stores and supply chain activities. For the third quarter ended September 28, 2025, the company reported total consolidated revenues of $508 million.

• Sales from North America Commissaries: $259.5 million in Q3 2025.
• Sales from Domestic Company-owned restaurants: $165.2 million in Q3 2025.

To give you a sense of the movement in these areas for Q3 2025, the reported increase in commissary sales was $0.6 million compared to the prior year period.

Franchise Royalties and Fees

This is the recurring, high-margin revenue stream from the franchisees operating under the Papa John's brand. These fees are contractual obligations tied to the performance of the franchised units.

Franchise royalties typically range from 5% to 6% of net sales. For small-town non-traditional restaurants, the rate is often the higher end of that range, at 6%. In Q3 2025, franchise royalties and fees contributed an increase of $1.2 million to revenue year-over-year.

The company also collects various fees related to the franchise system and digital use. Franchise fees are part of the initial setup, but ongoing digital fees are a growing component of revenue.

Digital fees are charged on sales made through online ordering channels. This fee is reported as high as 2% of digital net sales, with specific figures noted in the range of 1.5% to 1.75% of net sales via digital online ordering. The revenue from higher digital fees in Q3 2025 specifically amounted to an increase of $1.9 million.

You can see the breakdown of the key fee-based revenue drivers below:

Revenue Stream Component	Applicable Rate/Range	Q3 2025 Revenue Change (YoY)
Franchise Royalties (Standard)	5% of net sales	Up $1.2 million
Franchise Royalties (Small-Town Non-Traditional)	6% of net sales	Included in total royalty increase
Digital Fees	Up to 2% of digital net sales	Up $1.9 million

It's defintely worth noting that the North American Commissary Segment saw its Adjusted EBITDA Margin improve to 7.4% in Q3 2025, even as commissary sales revenue only rose by $0.6 million.