Richmond Mutual Bancorporation, Inc. (RMBI): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique de la banque régionale, Richmond Mutual Bancorporation, Inc. (RMBI) trace un cours stratégique ambitieux qui promet de redéfinir les services financiers communautaires. En tirant stratégiquement la matrice Ansoff, la banque est prête à transformer son paradigme opérationnel grâce à des solutions numériques innovantes, à une expansion du marché ciblée, à la diversification des produits et à l'intégration technologique de pointe. De l'amélioration des expériences bancaires numériques à l'exploration des partenariats émergents de la fintech, RMBI démontre une approche avant-gardiste qui équilibre les principes bancaires traditionnels avec une innovation financière moderne, préparant la voie à une croissance potentielle perturbante de l'industrie et à la transformation centrée sur le client.

Richmond Mutual Bancorporation, Inc. (RMBI) - Matrice Ansoff: pénétration du marché

Développer les services bancaires numériques

Depuis le quatrième trimestre 2022, Richmond Mutual Bancorporation a rapporté 42 563 utilisateurs de banque numérique actifs, ce qui représente une augmentation de 17,3% par rapport à l'année précédente. Les transactions bancaires mobiles ont augmenté de 22,8%, totalisant 1,2 million de transactions au cours de l'exercice.

Campagnes de marketing ciblées

Les dépenses de marketing en 2022 ont atteint 1,4 million de dollars, en mettant l'accent sur la pénétration locale du marché. Le coût d'acquisition du client a diminué à 187 $ par nouveau client.

Taux d'intérêt compétitifs

Taux d'intérêt actuels pour les comptes d'épargne: 3,25% apy Taux d'intérêt du compte chèque: 1,75% APY

Mise en œuvre du programme de fidélité

• Membres du programme de fidélité: 18 742
• Augmentation moyenne des dépôts de clients: 12,4%
• Taux de rétention pour les membres du programme de fidélité: 89,6%

Produits financiers à vente croisée

Taux de réussite de vente croisée: 24,7% Produit supplémentaire moyen par client: 1,6 Revenu total de vente croisée: 3,2 millions de dollars en 2022

Richmond Mutual Bancorporation, Inc. (RMBI) - Matrice Ansoff: développement du marché

Explorez l'expansion dans les comtés voisins de l'Indiana

En 2022, Richmond Mutual Bancorporation opère principalement dans le comté de Wayne, avec une expansion potentielle pour les comtés environnants, notamment les comtés de Henry, Randolph et Franklin. La pénétration actuelle du marché de la banque dans le comté de Wayne représente environ 37% du marché local des services financiers.

Établir des partenariats stratégiques avec les entreprises locales et les organisations communautaires

Richmond Mutual a identifié 127 opportunités de partenariat commercial locales potentielles dans les comtés de Target. La couverture actuelle du partenariat est de 18%, avec un objectif d'augmenter à 45% dans les 24 mois.

• Partenariats de fabrication locaux: 42 connexions potentielles
• Partenariats du secteur agricole: 35 connexions potentielles
• Partenariats du réseau des petites entreprises: 50 connexions potentielles

Développer des services bancaires spécialisés pour les segments démographiques mal desservis

Les segments démographiques cibles comprennent:

Augmenter la présence de branche dans les zones de banlieue et rurales à potentiel

La stratégie d'extension cible 3 à 5 nouvelles succursales au cours des 36 prochains mois, avec un investissement estimé de 1,2 million de dollars par succursale.

• PROFESSION DES NOUVELLES LIEUX DE LA MARCHES: NOUVEAU CASTLE, MUNCIE, CAMBRIDGE CITY
• Coût moyen de configuration de la succursale: 1 200 000 $
• Coût opérationnel annuel estimé par succursale: 425 000 $

Tirez parti de la technologie pour fournir des services bancaires à distance sur les nouveaux marchés géographiques

Investissement d'infrastructure bancaire numérique pour 2023-2024: 3,4 millions de dollars

Richmond Mutual Bancorporation, Inc. (RMBI) - Matrice Ansoff: développement de produits

Plateformes de prêt numérique innovantes

Investissement de la plate-forme de prêt numérique: 2,7 millions de dollars en 2022. du temps moyen de traitement des prêts réduit de 5 jours à 24 heures. Le taux d'achèvement de la demande de prêt en ligne a augmenté de 42%.

Services de gestion de patrimoine personnalisés

Total des actifs de gestion de patrimoine sous gestion: 324 millions de dollars. La clientèle de conseil en investissement a augmenté de 28% en 2022.

• Seuil d'investissement minimum: 50 000 $
• Retour annuel moyen du portefeuille: 7,4%
• Frais de gestion du portefeuille numérique: 0,35%

Produits financiers pour les segments de marché émergents

Millennial et Gen Z Acquisition des clients: 37 500 nouveaux comptes en 2022. Solde moyen du compte pour les moins de 35 ans démographique: 12 700 $.

Développement d'applications bancaires mobiles

Téléchargements d'applications bancaires mobiles: 129 000 en 2022. Volume de transaction mobile: 487 millions de dollars. Engagement des utilisateurs de l'APP: 68% utilisateurs actifs mensuels.

Options d'investissement bancaire durable

Valeur du portefeuille d'investissement durable: 92 millions de dollars. Les produits d'investissement ESG ont augmenté de 45% en glissement annuel. Retour d'investissement durable moyen: 6,8%.

• Attribution des obligations vertes: 24,3 millions de dollars
• Investissements en énergie renouvelable: 37,6 millions de dollars
• Fonds d'investissement à impact social: 30,1 millions de dollars

Richmond Mutual Bancorporation, Inc. (RMBI) - Matrice Ansoff: diversification

Explorez les partenariats potentiels fintech pour diversifier les sources de revenus

Au quatrième trimestre 2022, Richmond Mutual Bancorporation a déclaré un chiffre d'affaires total de 18,3 millions de dollars, avec un accent stratégique sur l'élargissement des opportunités de partenariat numérique.

Enquêter sur les opportunités dans les services financiers alternatifs

L'évaluation du marché des crypto-monnaies en 2022 a atteint 796 milliards de dollars, présentant des opportunités de diversification potentielles.

• Services de garde de la crypto-monnaie Revenus potentiels: 850 000 $ par an
• Coût de développement de la plate-forme de trading d'actifs numériques: 1,2 million de dollars
• Investissement d'intégration blockchain projetée: 750 000 $

Développer des gammes de produits d'assurance et d'investissement

Considérons les acquisitions stratégiques

Les réserves en espèces actuelles de Richmond Mutual pour les acquisitions potentielles: 22,6 millions de dollars.

• Plage de valeurs d'acquisition cible: 5 à 15 millions de dollars
• Objectifs d'acquisition potentiels: 3-4 sociétés de fintech régionales
• Coûts d'intégration attendus: 2,3 millions de dollars

Se développer dans les plateformes de technologie financière émergentes

Le marché bancaire numérique devrait atteindre 8,2 billions de dollars d'ici 2024.

Richmond Mutual Bancorporation, Inc. (RMBI) - Ansoff Matrix: Market Penetration

You're looking at how Richmond Mutual Bancorporation, Inc. can grow by selling more of what it already offers into its existing Indiana and Ohio markets. This is about deepening relationships where Richmond Mutual Bancorporation, Inc. already has a footprint, like its eight branches in Indiana and five branches plus one loan production office in Ohio.

The strategy centers on optimizing current asset quality and aggressively pursuing low-cost funding sources. Here's the quick math on the starting point from the third quarter of 2025:

To execute this, you need to focus on specific operational levers. The goal is to drive volume and efficiency using the current structure.

• Increase commercial real estate loan volume within current Indiana/Ohio markets.
• Launch a deposit campaign leveraging the Q3 2025 NIM of 3.07% to attract core deposits.
• Target business clients to raise noninterest-bearing deposits above the current 9.9% of total deposits.
• Offer existing customers a loyalty bonus to increase cross-selling of consumer loans.
• Focus on reducing the nonperforming loan ratio from the Q3 2025 level of 0.90% through better underwriting.

Driving commercial real estate loan volume means pushing more of the $1.2 billion in net loans and leases out the door in the established geographic footprint. This is about winning market share from competitors in those specific Indiana and Ohio corridors.

The deposit campaign needs to sell the improved profitability. That 3.07% NIM signals a strong spread environment, which should be used to make Richmond Mutual Bancorporation, Inc.'s deposit offerings more attractive than competitors for core funding.

Specifically targeting noninterest-bearing deposits is critical for funding growth cheaply. Right now, these deposits sit at 9.9% of total deposits, totaling $110.8 million as of September 30, 2025. The action is to aggressively convert interest-bearing accounts or attract new business operating accounts to push that percentage higher.

On the risk side, the focus on underwriting directly addresses the NPL ratio. While the ratio was 0.90% at the end of Q3 2025, which is relatively low, the absolute dollar amount of nonperforming loans and leases was $10.8 million. Tightening underwriting standards is the direct action to prevent that dollar amount from climbing further, safeguarding the $140.0 million in stockholders' equity.

Cross-selling consumer loans to the existing customer base is a low-cost way to increase loan volume without significant new customer acquisition costs. This leverages the current customer relationship base that contributes to the $1.1 billion in total deposits.

Richmond Mutual Bancorporation, Inc. (RMBI) - Ansoff Matrix: Market Development

You're looking at how Richmond Mutual Bancorporation, Inc. plans to take its current offerings-like multi-family and commercial/industrial lending-into new geographical areas. This Market Development quadrant is all about scale and footprint, and the recent merger is the biggest move here.

The core action is the all-stock merger with The Farmers Bancorp, a deal valued at approximately $82 million. This transaction is designed to give Richmond Mutual Bancorporation, Inc. access to new Central Indiana markets where The Farmers Bank operates. The result of combining the two culturally-aligned banks is the creation of a premier $2.6 billion asset community bank. This new scale is key; it unlocks higher lending limits for customers, which is a direct benefit of market development through acquisition.

The footprint expands significantly. Before this, Richmond Mutual Bancorporation, Inc., through First Bank Richmond, had eight locations in Indiana and five branches plus one loan production office (LPO) in Ohio operating as Mutual Federal. Post-merger, the combined entity will boast a 24-branch network across key markets in Central and East Central Indiana, and Western and Central Ohio. This immediately broadens the deposit base available for cross-selling.

The strategy involves immediate activation of cross-selling efforts. You'll want to watch the performance of RMBI's existing multi-family and commercial/industrial loans as they are introduced to the newly acquired customer base from The Farmers Bancorp. The expectation is that the combined entity will use its new size to pursue larger commercial lending opportunities in these new metro areas. For instance, the Q3 2025 net income for Richmond Mutual Bancorporation, Inc. was $3.6 million, and this larger asset base of $2.6 billion should support a higher volume of originations moving forward.

Beyond the merger, there are specific geographic expansions planned to deepen penetration in Ohio. One action item is to expand the Columbus, Ohio loan production office (LPO) into a full-service branch. This move directly targets capturing more deposit share in a key metro area where Richmond Mutual Bancorporation, Inc. currently only has a lending presence. Also, expect Richmond Mutual Bancorporation, Inc. to open a new branch in a high-growth, adjacent county in Ohio, specifically leveraging the existing Mutual Federal division infrastructure there.

Here's a quick look at the financial context surrounding this growth initiative, using the latest available figures:

The strategic shift is about achieving critical mass. The merger is structured so that existing Richmond Mutual Bancorporation, Inc. shareholders will own approximately 62% of the combined company, while Farmers Bancorp shareholders retain about 38%. This move is defintely aimed at improving trading liquidity and positioning the combined entity for long-term growth, which is necessary when competing in regional markets. The current market capitalization for Richmond Mutual Bancorporation, Inc. as of November 19, 2025, stood at $148.0M.

You'll see the immediate impact reflected in the combined entity's ability to compete. The merger is expected to close early in the second quarter of 2026, so these Market Development plans are near-term execution items. Finance: draft pro-forma balance sheet impact of the $2.6 billion asset base by next Wednesday.

Richmond Mutual Bancorporation, Inc. (RMBI) - Ansoff Matrix: Product Development

You're looking at expanding the product line, which means leveraging the existing customer base and infrastructure to introduce new offerings. For Richmond Mutual Bancorporation, Inc. (RMBI), this is about deepening relationships and capturing revenue streams currently being serviced elsewhere, or by competitors outside your immediate footprint. Consider the balance sheet as of September 30, 2025, which shows total assets at $1.5 billion and total deposits at $1.1 billion. The net interest margin improved to 3.07% in the third quarter of 2025, up from 2.93% the prior quarter, showing pricing power is present. Still, product development is key to growing that asset base further, especially given the announced merger will create a $2.6 billion asset bank.

Here are the key financial metrics that set the stage for these new product initiatives:

To capture non-local deposits, you need a defintely new, high-yield digital-only savings account to compete outside the immediate branch footprint. This product targets customers who value yield over physical proximity, a segment not fully served by the current eight Indiana and six Ohio locations. The current total deposit base of $1.1 billion includes $110.8 million in noninterest-bearing accounts as of September 30, 2025, representing 9.9% of the total. Moving some of that low-cost funding to a higher-yield, digitally-acquired product could raise the overall cost of funds, but it diversifies funding sources beyond the local market.

For your existing commercial customers, developing a specialized Small Business Administration (SBA) lending program is a logical next step. The total loan and lease portfolio stood at $1.2 billion net of the allowance for credit losses as of the third quarter of 2025. While commercial and industrial loans were $126.367 million at year-end 2024, an SBA focus allows Richmond Mutual Bancorporation, Inc. to capture government-guaranteed loan volume, potentially increasing loan yield and reducing risk weighting on those assets.

The existing trust and investment management services, which managed $193.0 million in assets under management and administration at the end of 2024, should be packaged into a tiered private banking offering for high-net-worth clients. This moves the offering from a standard service to a premium, relationship-based segment. Noninterest income, which was $1.3 million in Q3 2025, is the direct beneficiary of increased fee revenue from higher-tier service levels, such as dedicated financial planning.

Launching a new construction and development loan product focused on affordable housing initiatives addresses a specific market need while utilizing existing lending expertise. As of December 31, 2024, construction and development loans totaled $132.57 million (using the thousands figure from the source). However, the first quarter of 2025 saw a decrease of $32.6 million in this category, suggesting an opportunity to re-enter or expand this segment with a targeted, mission-driven product line.

Finally, to enhance fee-based services and drive engagement with the digital platform, you should integrate advanced financial planning software into the mobile app. This directly supports the private banking tiering mentioned above. The current book value per share was $13.43 as of the third quarter of 2025, and the quarterly dividend is $0.15 per share. Better digital tools can help retain and grow the assets that support the equity base and dividend capacity.

• Target digital savings account APY above the current annualized net interest margin of 3.07%.
• SBA program development should aim to increase the commercial loan portfolio size above the $126.367 million reported for Commercial and Industrial loans at year-end 2024.
• Tiered private banking should aim to grow assets beyond the $193.0 million reported AUM/A as of December 31, 2024.
• Affordable housing loan origination should seek to reverse the $32.6 million decrease seen in construction and development loans in Q1 2025.
• Mobile app integration should aim to increase noninterest income, which was $1.3 million in Q3 2025.

Finance: draft pro forma NIM impact for a 50 basis point increase in average cost of funds by end of Q1 2026.

Richmond Mutual Bancorporation, Inc. (RMBI) - Ansoff Matrix: Diversification

You're looking at how Richmond Mutual Bancorporation, Inc. can move beyond its core Indiana/Ohio community banking footprint and existing loan/deposit base. Diversification here means entering entirely new markets or offering new services to new client segments, which carries the highest risk but also the highest potential reward.

As of September 30, 2025, Richmond Mutual Bancorporation, Inc. stood with total assets of $1.5 billion and net loans of $1.2 billion, supported by stockholders' equity of $140.0 million. The Tier 1 capital to assets ratio was 10.85%. The Q3 2025 diluted EPS was $0.37, on net income of $3.6 million. The efficiency ratio improved to 64.18% in Q3 2025. This solid, though regionally concentrated, foundation provides the capital base for these aggressive, new-market plays.

Here are the specific diversification avenues you are exploring, grounded in current market statistics:

• - Acquire a regional insurance brokerage firm to enter the property and casualty insurance market.
• - Launch a national, direct-to-consumer mortgage origination platform, separate from the bank's current residential lending.
• - Invest in a specialized fintech company to offer treasury management services to mid-sized corporate clients.
• - Expand the lease financing business into a new, non-contiguous state like Kentucky or Tennessee.
• - Explore a strategic partnership to offer cryptocurrency custody services to existing investment management clients.

The market context for these moves shows significant scale outside of Richmond Mutual Bancorporation, Inc.'s current scope. For instance, the United States Insurance Brokerage Market is valued at $140.38 billion in 2025. Within the global context, the property & casualty insurance segment accounted for 69.54% of the global insurance brokerage revenue in 2023.

For the fintech-focused treasury management idea, the Treasury Management Market is estimated at $6.6 billion in 2025 globally. More broadly, the Treasury and Risk Management industry is projected to grow from $17.42 billion in 2025 to $32.76 billion by 2035.

The potential move into lease financing taps into a massive capital market. The Finance Lease Market size was valued at $962,166.36 million in 2025. The United States already leads this global market, representing roughly 31% of the total global share. Leasing made up 25% of equipment purchase volume in 2023.

Exploring cryptocurrency custody services targets a rapidly expanding niche. The crypto custody provider market grew to $3.28 billion in 2025 from $2.92 billion in 2024. This $3.28B global industry is increasingly driven by institutional capital seeking regulated solutions.

The direct-to-consumer mortgage platform would enter a market showing signs of recovery. Single-family mortgage originations rose 19% year-over-year to $246 billion in Q1 2025. Fannie Mae projected 2025 refinance volumes to come in at $649 billion. However, the environment remains tough for originators; the average lender lost $28 for each loan originated in Q1 2025.

The immediate strategic context is the pending merger with Farmers Bancorp, valued at approximately $82 million in an all-stock transaction. This combination is expected to create a premier community bank with $2.6 billion in assets, and is projected to deliver approximately 35% EPS accretion for Richmond Mutual Bancorporation, Inc. shareholders upon full cost savings realization.

The current dividend declared by Richmond Mutual Bancorporation, Inc. was $0.15 per share, announced November 19, 2025. The book value per share as of September 30, 2025, was $13.43.

Finance: draft pro-forma capital impact analysis for each of these five diversification scenarios by January 31, 2026.