Sécurité National Financial Corporation (SNFCA): ANSOFF Matrix Analysis [Jan-2025 Mis à jour]

Dans le paysage dynamique des services financiers, Security National Financial Corporation (SNFCA) se situe à un carrefour stratégique, sur le point de redéfinir sa trajectoire de croissance grâce à une matrice Ansoff méticuleusement conçue. En mélangeant des stratégies de marché innovantes avec des solutions technologiques de pointe, la société devrait transformer son approche en assurance-vie, en services funéraires et en planification financière, ciblant les segments de marché inexploités et créant des voies axées sur la valeur pour l'expansion et la diversification.

Sécurité National Financial Corporation (SNFCA) - Matrice ANSOFF: pénétration du marché

Développez la force de vente directe ciblant les segments mal desservis

Au quatrième trimestre 2022, Security National Financial Corporation a déclaré 157 représentants des ventes directes dans 12 États. La société a ciblé des segments démographiques mal desservis sur les marchés de l'assurance-vie et du salon funéraire, en se concentrant spécifiquement sur:

Améliorer les stratégies de marketing numérique

L'investissement en marketing numérique pour 2023 projeté à 1,4 million de dollars, avec une allocation spécifique:

• Publicité des médias sociaux: 425 000 $
• Marketing des moteurs de recherche: 350 000 $
• Marketing de contenu: 275 000 $
• Optimisation de la campagne par e-mail: 200 000 $
• Développement de la plate-forme mobile: 150 000 $

Mettre en œuvre des programmes de rétention de clientèle

Taux de rétention de la clientèle actuel: 76,3%. Investissements du programme de rétention proposés:

Développer des initiatives de vente croisée

Ratio de vente croisé actuel: 1,4 produits par client. Améliorations ciblées:

• Conversion d'assurance-vie aux funérailles: augmentation potentielle de 18%
• Adoption de produits supplémentaires du client existant: cible de croissance de 22%
• Revenus moyen par augmentation projetée par le client: 475 $

Sécurité National Financial Corporation (SNFCA) - Matrice Ansoff: développement du marché

Expansion dans les États adjacents

Security National Financial Corporation a identifié des possibilités d'étendue potentielles dans l'Utah, le Nevada et l'Arizona, qui partagent des caractéristiques démographiques similaires à ses régions opérationnelles actuelles de l'Utah.

Zones métropolitaines ciblant la stratégie

La SNFCA se concentre sur les zones métropolitaines avec un potentiel de croissance significatif:

• Zone métropolitaine de Phoenix: croissance démographique de 11,2% depuis 2010
• Région métropolitaine de Las Vegas: croissance démographique de 16,3% depuis 2010
• Zone métropolitaine de Salt Lake City: croissance démographique de 19,4% depuis 2010

Développement de partenariats stratégiques

La SNFCA a établi des partenariats avec 12 institutions financières régionales dans la région d'Intermountain West.

Extension de la plate-forme technologique

La SNFCA a investi 2,3 millions de dollars dans les plateformes de technologie de service d'assurance à distance au cours de 2020-2021.

• Taux d'achèvement de la demande d'assurance numérique: 67%
• Utilisateurs de plate-forme de gestion des politiques en ligne: 45 000
• Taux de téléchargement des applications mobiles: 38 000 utilisateurs en 2021

Sécurité National Financial Corporation (SNFCA) - Matrice ANSOFF: Développement de produits

Créer des produits d'assurance-vie innovants adaptés aux segments démographiques plus jeunes

Security National Financial Corporation a déclaré 47,3 millions de dollars en primes d'assurance-vie en 2022. La société a ciblé les milléniaux et les consommateurs de génération Z avec des forfaits d'assurance-vie spécialisés.

Développer des produits hybrides d'investissement d'assurance

La SNFCA a introduit des produits hybrides avec des rendements annuels moyens de 4,2% en 2022.

• Investissement minimum: 5 000 $
• Couverture maximale: 500 000 $
• Durée moyenne de la politique: 15 ans

Concevoir des forfaits de service funéraire spécialisés

Les revenus des forfaits funéraires ont atteint 3,2 millions de dollars en 2022, avec un coût moyen de 7 500 $.

Introduire des solutions d'assurance numérique axée sur le numérique

Le taux d'achèvement de l'application numérique est passé à 68% en 2022, le temps de traitement moyen réduit à 3,5 jours.

• Soumissions d'application en ligne: 42 000
• Téléchargements d'applications mobiles: 25 600
• Réclations numériques traitées: 37 500

Sécurité National Financial Corporation (SNFCA) - Ansoff Matrix: Diversification

Enquêter sur les acquisitions potentielles dans des secteurs complémentaires de services financiers

Security National Financial Corporation a déclaré 49,3 millions de dollars d'actifs totaux au 31 décembre 2022. La stratégie d'acquisition de la société se concentre sur des secteurs financiers complémentaires avec des paramètres de ciblage spécifiques.

Explorez les opportunités dans les services de gestion de patrimoine et de planification de la retraite

Le segment actuel de la gestion de patrimoine de la SNFCA a généré 12,6 millions de dollars de revenus en 2022.

• Taille du marché de la planification de la retraite: 32,8 milliards de dollars
• Taux de croissance projeté: 5,3% par an
• Pénétration du marché cible: 2,1%

Développer des produits financiers axés sur la technologie au-delà des offres d'assurance traditionnelles

Attribution des investissements technologiques pour 2023: 1,7 million de dollars

Envisagez des investissements stratégiques dans les startups fintech pour diversifier les sources de revenus

Stratégie d'investissement fintech pour 2023-2024

• Attribution totale des investissements: 3,5 millions de dollars
• Nombre d'investissements potentiels de démarrage: 4-6
• Secteurs d'investissement ciblés:
  • Blockchain Technologies
  • Plates-formes d'assurance
  • Solutions de paiement numérique

Security National Financial Corporation (SNFCA) - Ansoff Matrix: Market Penetration

Market Penetration for Security National Financial Corporation (SNFCA) centers on deepening penetration within existing markets across its three primary segments: Life Insurance, Mortgage, and Cemetery/Mortuary.

The Life Segment saw its Q2 2025 profit increase by $1 million compared to Q2 2024. Management believes that newly increased life insurance premium rates will add 1.5 percentage points of ROE over the shorter term. This initiative directly supports the goal of improving profitability for the Life Segment, which already saw a $1 million profit increase in Q2 2025. Incentivizing the sales force with modernized commission systems is a key action tied to this profitability improvement.

For the Cemetery/Mortuary segment, revenue for Q2 2025 declined by 1.7%, resulting in revenue of $8.1 million. For the first half of 2025, revenue was $16.2 million, down 4.7% from $17.0 Million in the first half of 2024. Offering promotional bundles for pre-need funeral plans is intended to reverse this trend and boost revenue.

The Mortgage segment remains a challenge, reporting a $1.7 million loss in Q2 2025, or specifically $1,670,000. Streamlining operations is targeted to reduce this loss. If this segment were to become breakeven, it would add 2 percentage points to the annualized Return on Equity (ROE) figure of 8% achieved for the first half of 2025. The current annualized ROE of 8% is below the 10-year average of 13.3%.

Here is a snapshot of the segment performance context leading into these Market Penetration strategies:

The cross-selling campaign for mortgage products to existing life insurance policyholders is a specific action to drive volume and profitability within the Mortgage segment, aiming to move away from the Q2 2025 loss figure of approximately $1.7 million.

The company is also focused on personnel costs, which were up 6% Year-to-Date as of September 30, 2025, but were flat for Q3 2025, suggesting efficiency gains are being realized in the workforce management area. The goal is for improved management talent to pay for itself plus a margin.

• Planned ROE improvement from premium rate increases: 1.5 percentage points.
• Q2 2025 Mortgage Segment loss: approximately $1.7 million.
• Q2 2025 Cemetery/Mortuary Revenue decline: 1.7%.
• Q2 2025 Life Segment Profit increase: $1 million.
• H1 2025 Annualized ROE: 8%.

Security National Financial Corporation (SNFCA) - Ansoff Matrix: Market Development

You're looking at how Security National Financial Corporation (SNFCA) can push its existing services into new geographic areas. This is the Market Development quadrant of the Ansoff Matrix. It's about taking what you already sell and finding new buyers outside your current turf.

For the Cemetery/Mortuary segment, the current footprint is quite concentrated. As of the 2024 year-end, operations included over 11 mortuaries and five cemeteries in Utah, one cemetery in California, and one cemetery and four mortuaries in New Mexico. This segment posted $8.9 million in sales for the third quarter of 2025, with Earnings Before Taxes reaching $3.04 million for that same quarter. A market development strategy here would mean acquiring properties in states adjacent to Utah, California, or New Mexico.

The Life Insurance segment already has broad reach, marketing products in 42 states. This existing licensed presence offers a platform to introduce other services. For instance, the Mortgage segment, which operated through 97 retail offices in 26 states as of 2024, could use the Life Insurance agent network to cross-sell in new regions, particularly the Southeast.

The Mortgage segment has shown activity in specific growth areas. The company has focused on expanding mortgage lending services in regions including Texas and Nevada and Arizona. Targeting the Hispanic market in Texas and Arizona with culturally-sensitive funeral and insurance products is a specific market development action that aligns with the company's existing geographic focus in those states.

To reach customers beyond the established physical presence, a digital-only mortgage origination channel is a clear path. The current retail office network covers 26 states. A digital channel allows Security National Financial Corporation (SNFCA) to immediately serve customers in the remaining 24 states where the Life Insurance segment already operates, plus any others.

The push for niche products also suggests a market development angle through partnerships. Security National Financial Corporation (SNFCA) focuses on niche insurance products. Partnering with regional banks in new states to distribute these niche 'end of life' insurance products leverages the banks' local market knowledge and customer base. In 2024, the entire company generated total revenues of $334.5 million.

Here's a look at the scale of the Mortgage segment's current operations, which informs the potential for expansion:

The Life Insurance segment reported its best operational year ever in 2024, showing a 25% improvement over 2023. This operational strength supports expansion efforts. The company's overall after-tax earnings for the twelve months ended December 31, 2024, were $26,536,000.

Market development actions for Security National Financial Corporation (SNFCA) could include:

• Acquire Cemetery/Mortuary operations in Nevada or Idaho.
• Cross-sell Mortgage services in the 42 states served by Life Insurance.
• Launch digital mortgage applications to all 50 states.
• Target Hispanic communities in Texas and Arizona for pre-need sales.
• Establish distribution agreements with 10 new regional banks in the Southeast.

Security National Financial Corporation (SNFCA) - Ansoff Matrix: Product Development

You're looking at how Security National Financial Corporation (SNFCA) can drive growth by developing new products for its existing customer base across its Life, Mortgage, and Cemetery/Mortuary segments. This is about leveraging what you already know about your clients to expand revenue streams.

Introduce a new, high-margin annuity product to capitalize on the Life Segment's strong investment income performance.

The Life Insurance Segment is a key area, especially given that net investment income for the third quarter ending September 30, 2025, reached $20.1 million. While the segment did not meet its premium sales goals in Q3 2025, the company has already seen success in margin improvement; premium margin improved by several percentage points from increased premium rates implemented over the last several years. Annuities are a major part of the market you are competing in; total U.S. annuity sales hit $223 billion in the first half of 2025, with the second quarter alone bringing in $116.6 billion, the highest quarterly total ever recorded. A new, high-margin annuity could capture some of this market momentum and bolster investment income, which saw a $1.7 million decline in Q1 2025 related to decreased construction profits. The goal here is to create a product that offers better internal margins than the current mix.

Develop specialized mortgage products, like reverse mortgages, for the existing 45-85 year-old target demographic.

Your Mortgage Segment showed strength by being both profitable and cash flow positive in March 2025. Your existing loan portfolio has significant exposure in Utah, Florida, Arizona, California, and Texas. While the broader market is seeing younger buyers emerge-first-time homebuyers under age 35 accounted for more than 50% of financed purchases by FTHBs in Q1 2025-your existing client base in the 45-85 age range represents a distinct opportunity for specialized products like reverse mortgages. This demographic often seeks to convert home equity into income without moving. Here's the quick math: if the Mortgage Segment were breakeven, it would add 2 percentage points to the nine-month 2025 Return On Equity (ROE) of 7.9%. Making this segment more profitable through targeted products is a clear lever.

Create a low-cost, comprehensive cremation-only service package to capture the growing cremation volume trend.

The trend is undeniable; the nationwide cremation rate is now above 50%, influencing your segment's revenue, as cremation services simply don't carry the same revenue as traditional services. For the quarter ending September 30, 2025, your Cemetery/Mortuary segment posted sales of $8.9 million, with Earnings Before Taxes jumping 7.2% to $3.04 million for the quarter. Globally, cremation services account for over 40% of the total death care market revenue in 2024, which was valued at $150.5 billion in 2024. To capture more volume without sacrificing margin on every service, a streamlined, low-cost cremation-only package is needed. This directly addresses the market reality that the average cost of a funeral in the U.S. in 2024 was over $8,000, pushing families toward more economical choices.

Launch a digital-first accident and health insurance policy to replace the discontinued low-cost diver's policy.

You discontinued the low-cost comprehensive diver's accident insurance policy in March 2024. This signals a need to re-enter that space with a modern, digital offering. Security National Life Insurance Company currently offers several life policies, including Whole Life plans with face amounts up to $50,000 (with a $30,000 max in CA) and other plans with face amounts as low as $1,000. The new digital-first accident and health policy should be designed for rapid, low-touch issuance, perhaps targeting a maximum face value in the $10,000 to $25,000 range, aligning with the final expense market's typical coverage levels, but focused purely on accident/health riders or standalone coverage.

Offer a guaranteed-issue final expense policy with a higher face value than current funeral plans.

The average cost of a funeral in 2024 was over $8,000. While your current modified final expense plan offers a graded benefit, paying only 110% of premiums for non-accidental death in the first two years, the market is moving toward higher coverage. Industry standard guaranteed issue face amounts generally range from $5,000 to $25,000. To truly provide peace of mind and cover the rising costs, Security National Financial Corporation should aim for a guaranteed-issue face value starting at $15,000 and going up to $30,000, exceeding the typical $10,000 to $15,000 face amounts seen on some of your existing whole life products. This higher face value directly addresses the financial burden on loved ones.

• Existing Final Expense Face Amounts (Industry): $1,000 to $30,000.
• SNFCA Whole Life Max Face Amount: Up to $50,000 (varies by plan/state).
• Target New GI Face Value Range: $15,000 to $30,000.
• SNFCA Q3 2025 After-Tax Earnings (9 months): $18,866,000.

Finance: draft 13-week cash view by Friday.

Security National Financial Corporation (SNFCA) - Ansoff Matrix: Diversification

Formally establish a Real Estate Investment division to manage and develop the approximately $50MM in residential land holdings, as evidenced by a gross additional investment of approximately $50MM made in the second quarter of 2025 alone. This deployment of capital, while sacrificing an estimated 1 percentage point of current year Return On Equity (ROE), or approximately $2MM of additional current income, is a medium to longer-term play.

Acquire a regional title and escrow company to vertically integrate the Mortgage segment and capture additional fee income. The Mortgage segment originated $518 million in Q1 2025, an 11% increase over the $467 million originated in Q1 2024. However, the segment posted a loss of $1.994 million in Q1 2025, compared to a loss of $1.964 million in Q1 2024. Total assets for Security National Financial Corporation (SNFCA) stood at $1,489,807,214 as of December 31, 2024.

Enter the wealth management market by offering basic retirement planning services to existing life insurance and annuity customers. The Life Insurance segment delivered its best operational year ever in FY 2024, showing a 25% improvement over 2023. For the nine months ending September 30, 2024, Life Insurance Segment earnings increased by 40%. The company believes newly increased life insurance premium rates will add 1.5 percentage points of ROE over the shorter term.

Invest in technology to offer a B2B platform for pre-need funeral contract administration to third-party mortuaries. The Cemetery and Mortuary operations are substantial in core states. For the first quarter ended March 31, 2025, Cemetery Operations delivered pre-tax net earnings of $815,000, up 1.2% from $805,000 in Q1 2024, with revenue at $3.66 million. Funeral Home Operations reported pre-tax net earnings of $613,000, a 6.9% decrease from $658,000 in Q1 2024, with revenue growing 3.4% year-over-year to $3.67 million.

Explore small-scale community banking acquisitions in core states (Utah, New Mexico) to diversify financial service offerings. Security National Financial Corporation operates eleven mortuaries and five cemeteries in Utah, and four mortuaries and one cemetery in New Mexico. The company had 23,451,432 Class A equivalent shares outstanding as of December 31, 2024. Total stockholders' equity was $338,782,279 as of December 31, 2024.

The company's overall financial performance shows a mixed picture when looking at recent quarters compared to the prior year. After-tax earnings for the first half of 2025 were $10,845,000, a 26% decrease from $14,746,000 in the first half of 2024. Specifically, Q1 2025 after-tax earnings of $4,338,000 were down approximately 42% from Q1 2024's $7,475,000.

• Life Insurance Segment improvement over 2023: 25%.
• Cemetery Operations Q1 2025 Pre-Tax Earnings: $815,000.
• Mortuary Operations Q1 2025 Pre-Tax Net Earnings: $613,000.
• Total Number of Employees: 1,421.