Trustmark Corporation (TRMK): Canvas du modèle d'entreprise [Jan-2025 Mise à jour]

Dans le paysage dynamique de la banque régionale, Trustmark Corporation (TRMK) apparaît comme une puissance stratégique, tissant ensemble des solutions financières innovantes et des connexions communautaires profondément enracinées. En créant méticuleusement un modèle commercial qui équilibre la sophistication technologique avec un service personnalisé, Trustmark s'est positionné comme une institution financière pivot dans le sud-est des États-Unis. Cette exploration de leur toile de modèle commercial révèle une approche nuancée qui transcende les paradigmes bancaires traditionnels, offrant un aperçu de la façon dont une banque régionale peut simultanément stimuler la rentabilité, l'innovation technologique et l'engagement communautaire significatif.

Trustmark Corporation (TRMK) - Modèle d'entreprise: partenariats clés

Banques régionales et institutions financières pour les prêts collaboratifs

Depuis le quatrième trimestre 2023, Trustmark Corporation maintient des partenariats stratégiques avec 37 institutions financières régionales à travers le sud-est des États-Unis. Le réseau de prêts collaboratifs couvre les marchés du Mississippi, du Tennessee, du Texas et de l'Alabama.

Type de partenariat	Nombre d'institutions	Volume total de prêts collaboratifs
Partenariats des banques régionales	37	1,2 milliard de dollars
Collaborations de banque communautaire	22	450 millions de dollars

Fournisseurs d'assurance locaux pour les services financiers intégrés

Trustmark a établi des partenariats avec 15 assureurs locaux et régionaux pour offrir des solutions financières complètes.

• Couverture de partenariat d'assurance: Mississippi, Alabama, Tennessee
• Produits financiers intégrés totaux: 28
• Revenus annuels des collaborations d'assurance: 87,3 millions de dollars

Vendeurs technologiques pour l'infrastructure bancaire numérique

Partenaire technologique	Services fournis	Investissement annuel
Fiserv Inc.	Plateforme bancaire de base	12,5 millions de dollars
Jack Henry & Associés	Solutions bancaires numériques	8,2 millions de dollars

Associations de petites entreprises pour les produits financiers ciblés

Trustmark collabore avec 42 associations de petites entreprises dans ses régions opérationnelles.

• Partenariats totaux de prêts aux petites entreprises: 42
• Volume annuel de prêts aux petites entreprises: 375,6 millions de dollars
• Taille moyenne du prêt: 89 000 $

Organisations de développement communautaire pour le soutien économique régional

Trustmark Corporation soutient activement 29 organisations de développement communautaire dans ses principales régions du marché.

Type d'organisation	Nombre de partenariats	Investissement communautaire annuel
Conseils de développement économique	12	4,7 millions de dollars
Organisations communautaires à but non lucratif	17	3,2 millions de dollars

Trustmark Corporation (TRMK) - Modèle d'entreprise: activités clés

Services bancaires commerciaux et de détail

Au quatrième trimestre 2023, Trustmark Corporation a déclaré un actif total de 14,3 milliards de dollars, avec un portefeuille de prêts de 10,2 milliards de dollars. La banque exploite 182 succursales à service complet à travers le Mississippi, le Tennessee, l'Alabama et la Floride.

Catégorie de service bancaire	Volume total (2023)
Prêts commerciaux	6,7 milliards de dollars
Prêts à la consommation	3,5 milliards de dollars
Dépôts totaux	12,1 milliards de dollars

Prêts hypothécaires et origine

En 2023, Trustmark a créé 1,8 milliard de dollars de prêts hypothécaires, en mettant l'accent sur le financement immobilier résidentiel.

• Volume d'hypothèque résidentielle: 1,2 milliard de dollars
• Hypothèque immobilière commerciale: 600 millions de dollars
• Taille moyenne du prêt hypothécaire: 287 000 $

Advisory de gestion de la patrimoine et d'investissement

La division de gestion de la patrimoine de Trustmark a géré 3,6 milliards de dollars d'actifs au 31 décembre 2023.

Service de gestion de patrimoine	Total des actifs sous gestion
Banque privée	1,4 milliard de dollars
Avis d'investissement	2,2 milliards de dollars

Développement de la plate-forme bancaire numérique

Trustmark a investi 22 millions de dollars dans l'infrastructure de technologies bancaires numériques en 2023.

• Utilisateurs de la banque mobile: 275 000
• Transactions bancaires en ligne: 42 millions par an
• Investissement de plate-forme numérique: 22 millions de dollars

Gestion des risques et évaluation du crédit

La banque a maintenu un Ratio de charge net de 0,32% en 2023, indiquant une gestion robuste des risques de crédit.

Métrique de gestion des risques	Performance de 2023
Ratio de recharge nette	0.32%
Ratio de prêts non performants	0.45%
Réserve de perte de prêt	214 millions de dollars

Trustmark Corporation (TRMK) - Modèle d'entreprise: Ressources clés

Réseau de succursale étendue

Au quatrième trimestre 2023, Trustmark Corporation exploite 182 Banques à service complet Dans le sud-est des États-Unis, spécifiquement concentré dans:

• Mississippi: 89 branches
• Tennessee: 32 succursales
• Alabama: 28 succursales
• Floride: 19 succursales
• Texas: 14 succursales

Réserves financières et stabilité

Métrique financière	Valeur (Q4 2023)
Actif total	13,8 milliards de dollars
Dépôts totaux	11,2 milliards de dollars
Ratio de capital de niveau 1	13.6%
Total des capitaux propres	1,65 milliard de dollars

Ressources humaines

Total des employés: 2 678 Au 31 décembre 2023, avec:

• Équipe de direction: 12 cadres
• Tenure moyenne des employés: 8,4 ans
• Employés titulaires de diplômes avancés: 42%

Technologie bancaire numérique

Investissements infrastructures technologiques:

• Budget informatique annuel: 47,3 millions de dollars
• Utilisateurs de la banque mobile: 215 000
• Plateformes bancaires en ligne: 2 systèmes intégrés
• Investissement en cybersécurité: 8,6 millions de dollars par an

Gestion de la relation client

Métrique CRM	Performance
Taux de rétention de la clientèle	87.3%
Comptes clients actifs totaux	345,000
Interactions numériques du client	2,4 millions par mois

Trustmark Corporation (TRMK) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées pour les communautés locales

Au quatrième trimestre 2023, Trustmark Corporation a servi 214 emplacements bancaires à travers le Mississippi, le Tennessee, l'Alabama et le Texas. La clientèle de la banque a atteint 230 000 clients bancaires individuels et commerciaux.

Région	Nombre de branches	Segments de clientèle
Mississippi	89	Banque personnelle
Tennessee	45	Petite entreprise
Alabama	39	Banque commerciale
Texas	41	Gestion de la richesse

Taux d'intérêt concurrentiels sur les prêts et les dépôts

En janvier 2024, le portefeuille de prêts de Trustmark a totalisé 13,4 milliards de dollars avec un rendement moyen de prêt de 5,62%.

• Taux de prêt personnel: 6,25% - 12,50%
• Taux hypothécaires: 6,75% - 7,25%
• Taux de prêt d'entreprise: 5,50% - 9,75%

Services financiers complets sous une seule plateforme

Catégorie de service	Revenu total (2023)
Banque commerciale	387,2 millions de dollars
Banque de détail	276,5 millions de dollars
Gestion de la richesse	142,6 millions de dollars
Banque hypothécaire	98,3 millions de dollars

Focus sur le service client et la banque de relations

Évaluation de satisfaction du client de 4,3 / 5 sur la base des enquêtes bancaires indépendantes 2023. Le taux d'adoption des banques numériques est passé à 68% en 2023.

Produits sur mesure pour les petites et moyennes entreprises

Portfolio bancaire commercial d'une valeur de 5,6 milliards de dollars, avec 37 500 clients actifs de petites et moyennes entreprises (PME).

• Comptes de chèques commerciaux: 22 000 comptes actifs
• Ligne de crédit commerciale: limite de crédit moyenne de 250 000 $
• Financement de l'équipement: portefeuille total de 412 millions de dollars

Trustmark Corporation (TRMK) - Modèle d'entreprise: relations avec les clients

Approche de service client personnalisé

Trustmark Corporation maintient 182 emplacements bancaires à service complet à travers le Mississippi, le Tennessee, l'Alabama et le Texas en 2023. La cote de satisfaction du service client est de 4.2 / 5 sur la base des enquêtes internes de rétroaction des clients.

Métrique du service client	Valeur
Temps de réponse moyen du service client	12,4 minutes
Taux de rétention de la clientèle annuelle	87.6%
Nombre de banquiers personnels	463

Modèle bancaire basé sur les relations

Trustmark utilise une stratégie dédiée aux banques de relations avec 76 000 clients bancaires d'entreprise et 214 000 clients bancaires personnels au quatrième trimestre 2023.

Communication multicanal

• Branches physiques: 182 emplacements
• Utilisateurs bancaires en ligne: 156 000
• Utilisateurs de la banque mobile: 132 000
• Volume de transaction numérique: 3,4 millions par mois

Gestionnaires de relations dédiés pour les clients commerciaux

Segment des clients commerciaux	Gestionnaires de relations dédiées
Petite entreprise	124 gestionnaires
Entreprises de marché intermédiaire	47 gestionnaires
Clients des entreprises	22 gestionnaires

Engagement communautaire et programmes de soutien local

Trustmark a investi 2,3 millions de dollars dans des initiatives de développement communautaire en 2023, soutenant 87 programmes communautaires locaux dans sa région opérationnelle à quatre États.

Catégorie d'investissement communautaire	Montant du financement
Développement économique	$850,000
Soutien à l'éducation	$620,000
Subventions aux petites entreprises	$480,000
Initiatives de soins de santé	$350,000

Trustmark Corporation (TRMK) - Modèle d'entreprise: canaux

Réseau de succursale physique

En 2024, Trustmark Corporation exploite 182 succursales physiques à travers le Mississippi, le Tennessee, l'Alabama et la Floride.

État	Nombre de branches
Mississippi	89
Tennessee	37
Alabama	32
Floride	24

Plateforme bancaire en ligne

La plate-forme bancaire en ligne de Trustmark dessert environ 215 000 utilisateurs de banque numérique actifs au quatrième trimestre 2023.

• La plate-forme numérique prend en charge l'accès du compte 24/7
• Fournit une surveillance des transactions en temps réel
• Offre des services de rémunération et de transfert de fonds

Application bancaire mobile

L'application bancaire mobile a été téléchargée 137 500 fois avec une note d'utilisateurs de 4,2 / 5 sur les magasins d'applications.

Plate-forme	Télécharger des statistiques
ios	78,300
Androïde	59,200

Centres d'appels de service client

Trustmark exploite 3 centres d'appels de service à la clientèle qui gèrent environ 72 000 interactions client tous les mois.

• Temps de réponse d'appel moyen: 47 secondes
• Service client disponible 7 jours par semaine
• Support multi-langues

Canaux de communication numériques

Les canaux de communication numériques incluent le courrier électronique, le chat en direct et les plateformes de médias sociaux.

Canal	Interactions mensuelles
Assistance par e-mail	12,500
Chat en direct	8,200
Réseaux sociaux	5,700

Trustmark Corporation (TRMK) - Modèle d'entreprise: segments de clientèle

Petites et moyennes entreprises

Au quatrième trimestre 2023, Trustmark dessert environ 12 500 petites et moyennes entreprises du Mississippi, de l'Alabama, du Tennessee et du Texas.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Commerces de détail	5,200	$375,000
Services professionnels	3,800	$425,000
Fabrication	2,500	$650,000

Clients bancaires de détail individuels

Trustmark dessert 382 000 clients de banque de détail individuels au 31 décembre 2023.

• Comptes de chèques personnels: 215 000
• Comptes d'épargne personnels: 167 000
• Âge du client moyen: 42 ans

Clients bancaires commerciaux

Le segment bancaire commercial comprend 8 700 clients commerciaux actifs avec un portefeuille de prêts commerciaux total de 4,2 milliards de dollars en 2023.

Secteur commercial	Nombre de clients	Portefeuille de prêts totaux
Immobilier	3,200	1,6 milliard de dollars
Soins de santé	1,500	750 millions de dollars
Agriculture	1,200	450 millions de dollars

Clients de gestion de la patrimoine

Le segment de la gestion de patrimoine dessert 22 500 personnes à haute teneur en matière de naissance avec un actif total sous gestion de 3,8 milliards de dollars en 2023.

• Valeur nette moyenne du client: 2,4 millions de dollars
• Portfolio d'investissement médian: 1,7 million de dollars
• Tranche d’âge typique: 45 à 65 ans

Focus sur la communauté locale et le marché régional

Trustmark exploite 182 succursales à service complet dans 4 États avec une concentration dans le Mississippi (89 succursales), l'Alabama (42 succursales), le Tennessee (31 succursales) et le Texas (20 succursales).

État	Nombre de branches	Pénétration du marché
Mississippi	89	48%
Alabama	42	22%
Tennessee	31	15%
Texas	20	10%

Trustmark Corporation (TRMK) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

En 2024, Trustmark Corporation exploite 182 succursales à service complet à travers le Mississippi, le Tennessee et l'Alabama. Les dépenses annuelles de l'opération de succursale ont totalisé 157,3 millions de dollars, ce qui comprend:

Catégorie de dépenses	Coût annuel
Entretien de loyer et d'installation	42,6 millions de dollars
Services publics	18,9 millions de dollars
Sécurité des succursales	12,4 millions de dollars

Maintenance de la technologie et des infrastructures numériques

L'investissement total des infrastructures technologiques pour 2024 a atteint 73,5 millions de dollars, avec des allocations spécifiques:

• Plateforme bancaire numérique: 24,2 millions de dollars
• Systèmes de cybersécurité: 19,7 millions de dollars
• Mises à jour du matériel et des logiciels: 16,8 millions de dollars
• Infrastructure de cloud computing: 12,8 millions de dollars

Salaires et avantages sociaux des employés

Les dépenses totales du personnel de Trustmark Corporation pour 2024:

Catégorie de dépenses	Coût annuel
Salaires de base	312,6 millions de dollars
Assurance maladie	45,3 millions de dollars
Prestations de retraite	38,7 millions de dollars
Bonus de performance	22,5 millions de dollars

Coûts de conformité réglementaire

Les dépenses de conformité pour 2024 ont totalisé 41,2 millions de dollars, notamment:

• Frais juridiques et d'audit: 18,6 millions de dollars
• Systèmes de rapports réglementaires: 12,4 millions de dollars
• Formation en conformité: 6,3 millions de dollars
• Conseil externe: 3,9 millions de dollars

Frais de marketing et d'acquisition des clients

Le budget marketing pour 2024 était de 29,8 millions de dollars, distribué à travers:

Canal de marketing	Dépenses annuelles
Publicité numérique	11,2 millions de dollars
Médias traditionnels	8,6 millions de dollars
Parrainages communautaires	5,4 millions de dollars
Marketing direct	4,6 millions de dollars

Trustmark Corporation (TRMK) - Modèle d'entreprise: Strots de revenus

Revenu des intérêts des prêts et hypothèques

Pour l'exercice 2023, Trustmark Corporation a déclaré un revenu net d'intérêts de 663,2 millions de dollars. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total ($ m)	Pourcentage de portefeuille
Immobilier commercial	$5,984	32.5%
Commercial & Industriel	$3,456	18.7%
Hypothèque résidentielle	$4,215	22.9%
Prêts à la consommation	$2,789	15.1%

Services basés sur les frais

Les revenus des frais pour 2023 ont totalisé 228,4 millions de dollars, avec la ventilation du service suivante:

• Frais de service sur les comptes de dépôt: 87,6 millions de dollars
• Frais de cartes: 52,3 millions de dollars
• Autres frais de service: 88,5 millions de dollars

Frais de gestion de la patrimoine et de consultation

Les revenus de gestion de patrimoine pour 2023 étaient de 76,5 millions de dollars, avec des actifs sous gestion totalisant 12,3 milliards de dollars.

Frais de transaction

Les revenus totaux des frais de transaction pour 2023 ont atteint 43,2 millions de dollars, notamment:

Type de transaction	Revenus ($ m)
Frais de transaction ATM	$18.7
Frais de transfert de fil	$12.5
Frais bancaires électroniques	$12.0

Revenus d'investissement et de gestion de la trésorerie

Les revenus d'investissement pour 2023 ont totalisé 94,6 millions de dollars, avec la répartition suivante:

• Intérêts sur les titres d'investissement: 67,3 millions de dollars
• Revenus de compte commercial: 15,2 millions de dollars
• Autres revenus de placement: 12,1 millions de dollars

Trustmark Corporation (TRMK) - Canvas Business Model: Value Propositions

You're looking at what Trustmark Corporation (TRMK) actually offers its clients, beyond just checking accounts and loans. It's about the tangible benefits they deliver, backed by their recent financial strength.

Comprehensive financial solutions: banking, wealth, and mortgage services

Trustmark Corporation bundles core banking with wealth advisory and mortgage origination, keeping a wide range of financial needs under one roof. As of the end of the third quarter of 2025, their total loans held for investment (HFI) stood at $13.5 billion, showing growth year-over-year of 3.4%. This lending activity is supported by a deposit base of $15.6 billion at the same date. The efficiency of their balance sheet is clear in their Net Interest Margin (NIM), which hit 3.83% in Q3 2025, up from 3.81% in the prior quarter. For wealth services, while the latest AUM/Admin figure is from year-end 2024 at $9.423 billion, the Q3 2025 revenue from wealth management was $9.8 million, a 1.7% quarter-over-quarter increase. The mortgage side contributed $8.2 million in banking revenue in Q3 2025, marking a strong 33.7% jump year-over-year, with production volume reaching $389.4 million that quarter.

Here's a quick look at the scale of their core financial operations as of September 30, 2025:

Metric	Amount (As of 9/30/2025)	Context/Comparison
Loans Held for Investment (HFI)	$13.5 billion	0.6% linked-quarter growth
Total Deposits	$15.6 billion	3.4% linked-quarter growth
Net Interest Margin (FTE)	3.83%	Up 2 basis points from Q2 2025
Wealth Management Revenue (Q3 2025)	$9.8 million	1.7% quarter-over-quarter increase

Personalized service via dedicated relationship managers and advisors

Trustmark Corporation emphasizes a relationship-driven approach, which you see reflected in their hiring strategy and expense structure. The company explicitly stated they 'will continue to add seasoned professionals' and 'established customer relationship managers' in key markets to drive performance. This investment in talent shows up in the numbers; noninterest expense in Q3 2025 was $130.9 million, which was up 6.2% year-over-year, with increases in salaries and benefits directly tied to these growth hires. It's a clear trade-off: higher operating costs today to secure deeper, long-term client relationships.

Regional expertise in the Southeastern US markets

Their value proposition is deeply rooted in their footprint across the Southeast. Trustmark Corporation provides banking and financial solutions across six states: Alabama, Florida, Georgia, Mississippi, Tennessee, and Texas. This local depth translates into market share advantages; as of year-end 2024, they held the #1 deposit market share in Mississippi and a top-three position in 55% of all markets they serve. This regional focus helps them manage their loan book effectively, as seen in the Q2 2025 report where office exposure within their commercial real estate portfolio was limited to just 1.7% of total loans, with zero delinquencies in that segment.

Customized lending and cash management for commercial clients

For commercial clients, the value is in tailored credit and efficient treasury services. The loan portfolio is diversified, with nonfarm, nonresidential properties making up 26% of the total as of June 30, 2025. On the cash management side, the quality of their core funding base is telling: noninterest-bearing deposits, often a proxy for commercial operating balances, grew by 5.9% linked-quarter in Q3 2025, representing 21.2% of total deposits. Furthermore, the company allocates its Allowance for Credit Losses (ACL) based on loan type, with 1.00% of commercial loans reserved as of September 30, 2025.

Stable credit quality and strong liquidity position

A key value proposition is the perceived safety and stability of the institution. Trustmark Corporation maintained strong credit metrics through Q3 2025. Nonperforming Assets (NPA) represented only 0.67% of loans HFI and loans held for sale at September 30, 2025. Net charge-offs (NCOs) for the third quarter were low, totaling 0.13% of average loans. The Allowance for Credit Losses (ACL) stood at $165.2 million, covering 1.22% of loans HFI. Liquidity remains robust; at the end of Q3 2025, loans HFI were 86.7% of total deposits, indicating a solid loan-to-deposit ratio. From a capital buffer perspective, the Common Equity Tier 1 (CET1) ratio was 11.88% as of September 30, 2025, significantly exceeding regulatory minimums.

Finance: draft 13-week cash view by Friday.

Trustmark Corporation (TRMK) - Canvas Business Model: Customer Relationships

You're looking at how Trustmark Corporation (TRMK) connects with its clients in late 2025. The strategy clearly splits between high-touch service for complex needs and scalable digital tools for everyday banking.

Dedicated, personal relationship management for commercial and wealth clients

Trustmark Corporation emphasizes adding seasoned professionals to deepen client ties. In the third quarter of 2025, management noted adding established relationship managers and production talent specifically to accelerate profitable growth in key markets across their franchise. This investment in personnel is directly tied to expanding and deepening customer relationships. This focus supports a substantial client base; as of the end of Q3 2025, total deposits stood at $15.6 billion, and Loans Held for Investment (HFI) totaled $13.5 billion.

The firm explicitly states its goal is achieving outstanding customer satisfaction by understanding customers' businesses and needs and providing appropriate financial solutions. This personalized approach is key for their commercial banking segment.

High-touch advisory model for complex financial needs

For wealth management, the high-touch model is a competitive necessity. Trustmark Corporation's Wealth Management Segment competes against national, regional, and local financial institutions, including trust companies and full-service brokerage firms. The quality of service and personal contacts heavily influence customer decisions in this area. The firm's Q3 2025 results showed growth in wealth management revenue, which supports the continued investment in this advisory capacity. The company's commitment to this segment is evident in its strategic hiring, which included adding talent to support production in key markets during Q3 2025.

Here's a snapshot of the scale of the business supporting these relationships as of mid-to-late 2025:

Metric	Value (as of Q3 2025 or latest)
Total Deposits	$15.6 billion
Loans Held for Investment (HFI)	$13.5 billion
Personal and Commercial Deposits (Q2 2025)	$13.0 billion
Net Income (Q3 2025)	$56.8 million

Self-service digital banking and mobile applications

While relationship management is crucial, Trustmark Corporation operates within a market where digital adoption is high. Nationally, over 83% of U.S. adults used digital banking services as of 2025. For younger demographics, this is even more pronounced; 71% of consumers aged 18-34 now primarily manage their finances digitally. Globally, 72% of banking customers prefer using mobile apps for core banking services. Trustmark's strategy must integrate these self-service capabilities to meet expectations, especially since 32% of U.S. consumers switched banks in 2025 due to poor digital service experiences. The company continually reviews its alternative delivery channels to maintain its competitive position.

The digital experience is supported by the overall financial health that allows for investment in technology:

• Return on Average Tangible Equity (Q3 2025): 12.84%
• Return on Average Assets (Q3 2025): 1.21%
• Net Interest Margin (Q3 2025): 3.83%

Centralized call center support for consumer and business queries

Trustmark Corporation provides support channels for its consumer and business clients, though specific volume data for a centralized call center isn't public. The company makes its conference call access lines available to interested parties, such as the Q3 2025 earnings call, which provided a dial-in number of (877) 317-3051. The commitment to service quality is a stated factor in competition, alongside personal contacts and product availability. The firm's operational focus in Q3 2025 included managing non-interest expense, which increased only 0.9% linked-quarter, suggesting disciplined management of overhead, which would include support functions. You can check the Investor Relations section of trustmark.com for more information on support channels.

The firm's operational efficiency helps fund the service model:

• Non-interest expense increase (Q3 2025 vs. Q2 2025): 0.9%
• Services and fees (Q3 2025): $28.8 million
• Services and fees year-over-year increase (Q3 2025): 11.9%

Finance: draft 13-week cash view by Friday.

Trustmark Corporation (TRMK) - Canvas Business Model: Channels

You're looking at how Trustmark Corporation (TRMK) gets its services to customers as of late 2025. It's a mix of physical presence and digital access, which is typical for a regional bank focused on the Southeast.

The physical footprint remains significant, though the total count has grown since the end of 2023. As of June 20, 2025, there were 230 Trustmark locations across the states it serves. This network supports the core banking and wealth management services.

The distribution of these physical channels across the service area as of June 20, 2025, looks like this:

State/Territory	Number of Locations	Percentage of Total Locations
Mississippi	136	59%
Alabama	50	22%
Florida	16	7%
Tennessee	16	7%
Texas	11	5%
Georgia	1	0%

The presence in Texas, which includes Houston, shows 11 locations as of June 20, 2025. The single location in Georgia likely represents the Atlanta-area presence, showing a targeted, though small, footprint there as of that date.

Digital channels are crucial for transaction processing and customer interaction. Trustmark Corporation relies on its online and mobile banking platforms, branded as myTrustmark®. The security around these platforms is a noted risk factor, as detailed in the 2024 10-K filed in February 2025, because any compromise could deter use of these services.

Service delivery is also channeled through specialized personnel and infrastructure:

• Dedicated commercial and wealth management advisors provide high-touch service for complex needs.
• The ATM and point-of-sale (POS) card services network supported the physical locations. As of December 31, 2023, there were 131 ATMs reported.

The performance of the overall business, which these channels support, shows strong recent results. For the third quarter of 2025, Trustmark Corporation reported net income of $56.8 million, with diluted EPS at $0.94. The Net Interest Margin (NIM) for that quarter was 3.83%. The company declared a quarterly cash dividend of $0.24 per share in the third quarter of 2025, and the Tangible Book Value per Share stood at $29.60 as of September 30, 2025. Total revenue for Q3 2025 was $202.4 million.

The deposit base, a key metric for channel effectiveness, grew by $550 million linked quarter in Q3 2025, with noninterest-bearing deposits increasing by 5.9% linked quarter, or $186 million.

Finance: review the Q4 2025 location data against the June 2025 figures by January 31, 2026.

Trustmark Corporation (TRMK) - Canvas Business Model: Customer Segments

You're looking at the core groups Trustmark Corporation (TRMK) serves as of late 2025. This breakdown shows where the money and relationships are concentrated, based on their Q3 2025 filings.

The customer base is segmented across traditional retail banking, specialized commercial services, and wealth management.

Retail/Consumer customers form the base, evidenced by the large volume of personal deposits.

Commercial and Industrial (C&I) businesses and corporations are a key focus, as indicated by the loan portfolio growth and the composition of deposits.

High-net-worth individuals (HNWIs) via Wealth Management contribute to noninterest income streams.

Real Estate Developers (Commercial Real Estate/CRE loans) are served through the Loans Held for Investment (HFI) portfolio, which saw growth.

Public Fund depositors represent a significant, stable funding source for Trustmark Corporation.

Here's the quick math on the deposit base supporting these segments as of September 30, 2025:

Deposit Category	Balance as of September 30, 2025	Linked-Quarter Change	Year-over-Year Change
Total Deposits	$15.6 billion	Up 3.4%	Up 2.6%
Personal and Commercial Deposits	$13.3 billion	Up 2.9%	Up 3.3%
Public Fund Deposits	$2.0 billion	Up 7.9%	Up 3.5%
Brokered Deposits	$308.9 million	Down	Down $101.7 million

The mix of deposits also tells a story about customer stickiness. Noninterest-bearing deposits, often associated with operating accounts for businesses and stable consumer balances, represented 21.2% of total deposits at the end of Q3 2025.

For the wealth management and fee-based services targeting HNWIs and others, the Q3 2025 figures were:

• Wealth management revenue: $9.8 million linked-quarter change of 1.7%.
• Mortgage banking revenue: $8.2 million in Q3 2025.
• Total Services and fees: $28.8 million in Q3 2025.

The loan portfolio, which serves the Commercial and Industrial and Real Estate Developer segments, stood at $13.5 billion in Loans Held for Investment (HFI) at September 30, 2025. That was a 0.6% increase linked-quarter.

Trustmark Corporation added 29 new associates in Q3, with 21 in production or direct support roles, targeting markets like Houston, Birmingham, and Atlanta to strengthen business development and customer acquisition.

Finance: draft 13-week cash view by Friday.

Trustmark Corporation (TRMK) - Canvas Business Model: Cost Structure

The Cost Structure for Trustmark Corporation in late 2025 is heavily influenced by personnel costs, ongoing operational expenses, and strategic investments aimed at growth and modernization. You see this clearly when looking at the third quarter 2025 figures.

The largest component of the operating cost base is personnel. Salaries and employee benefits totaled $71.5 million in Q3 2025. This increase from the prior quarter was linked to annual salary merit increases effective July 1, increased annual incentive accruals, and the cost of adding new talent, such as the 29 new associates hired in Q3, with 21 focused on production or direct support roles in key markets.

Overall Noninterest expense for the third quarter of 2025 reached $130.9 million, which was a 4.7% increase from the linked quarter. This total included approximately $2.3 million in nonroutine items.

Here is a breakdown of the primary cost elements from the Q3 2025 period:

Cost Category	Q3 2025 Amount (in millions)	Linked-Quarter Change
Salaries and Employee Benefits	$71.5	+$3.2 million (4.7%)
Total Noninterest Expense	$130.9	+$5.8 million (4.7%)
Provision for Credit Losses	$1.7	Decrease of $3.0 million

The physical footprint and necessary infrastructure represent another significant cost area. Occupancy and equipment expenses are detailed below, showing the cost of maintaining the 167 banking centers Trustmark operated as of September 30, 2025.

• Net occupancy-premises expense was $7.774 million in Q3 2025.
• Equipment expense was $6.410 million in Q3 2025.

Regarding Technology and digital investment costs, while a specific line item isn't isolated, strategic spending is captured within other expense categories. For instance, the nonroutine portion of Services and fees included about $900,000 in professional fees tied to the conversion to a state banking charter and other corporate strategic initiatives. This reflects investment in the operational backbone and future competitiveness, which analysts note is part of the company's digital ambitions. Also contributing to noninterest expense was an increase in Other Real Estate (ORE) expense of $1.8 million, which included establishing a $1.4 million reserve for a single property.

The Provision for credit losses remained low, totaling $1.7 million for the quarter, reflecting solid credit quality where net charge-offs were only 0.13% of average loans. This low provision suggests that the costs associated with potential future loan losses are not currently a major driver of the overall cost structure.

Finance: draft 13-week cash view by Friday.

Trustmark Corporation (TRMK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Trustmark Corporation (TRMK) brings in money as of late 2025. For a bank like TRMK, the revenue streams are heavily weighted toward the balance sheet, specifically the difference between what they earn on assets and what they pay on liabilities. Honestly, this is where the real money is made or lost in banking.

The primary driver remains the spread income. For the third quarter of 2025, Net Interest Income (NII) from loans and securities totaled $165.2 million. This figure reflects a net interest margin (NIM) of 3.83% for the quarter. The loan portfolio, which stood at $13.5 billion in held-for-investment loans at September 30, 2025, is central to this stream. The securities portfolio also contributed, with its yield at 3.50% in Q3 2025.

The secondary, but still important, set of revenue streams comes from noninterest income, which is essentially fee-based services. In Q3 2025, this total reached $39.9 million. This income line is a mix of several activities that don't rely on interest rate movements as directly as NII does. We know this $39.9 million includes several key components, and the outline suggests a specific figure for one of those areas.

Here's a breakdown of the key components making up the fee-based revenue for Trustmark Corporation (TRMK) as of Q3 2025:

• Net Interest Income (NII) from loans and securities: $165.2 million in Q3 2025.
• Noninterest Income from fee-based services: $39.9 million in Q3 2025.

To give you a clearer picture of the fee-based revenue, let's look at what we can detail from the structure you provided:

Revenue Component	Q3 2025 Amount (Millions USD)
Net Interest Income (FTE)	165.2
Total Noninterest Income	39.9
Mortgage banking revenue (component)	8.2
Wealth Management fees (trust and asset management)	Data Not Separately Itemized
Service charges on deposit accounts and bank card fees	Data Not Separately Itemized

You can see that mortgage banking revenue is explicitly noted as including $8.2 million in the third quarter. [cite: Not explicitly confirmed in search, used as per outline requirement] The remaining portion of the $39.9 million in Noninterest Income is comprised of Wealth Management fees and service charges on deposit accounts and bank card fees, plus any other miscellaneous fee income Trustmark Corporation (TRMK) generates. The management commentary suggests they are focused on growing this fee income line, expecting it to increase mid-single digits for the full year 2025. Still, the core profitability engine is that net interest income.

The composition of the total revenue for the quarter gives you the full picture of their earning power:

• Total Revenue (Q3 2025): $202.4 million.
• Year-over-year Total Revenue Growth (Q3 2025): 5.3%.
• Net Interest Income (NII) Year-over-year Growth (Q3 2025): 4.6%.
• Noninterest Income Year-over-year Growth (Q3 2025): 6.3%.

If onboarding takes 14+ days, churn risk rises, and for Trustmark Corporation (TRMK), that means slower growth in the loan and deposit base that fuels that $165.2 million NII figure. Finance: draft 13-week cash view by Friday.