Texas Instruments Incorporated (TXN): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la technologie des semi-conducteurs, Texas Instruments (TXN) est une puissance technologique, transformant les défis électroniques complexes en solutions innovantes qui font avancer les industries. De l'électronique automobile aux appareils de consommation de pointe, le modèle commercial de TXN représente un plan sophistiqué de l'innovation stratégique, tirant parti de l'expertise technologique profonde et des partenariats mondiaux pour fournir des solutions de semi-conducteurs à haute performance qui alimentent l'écosystème technologique moderne. En élaborant méticuleusement une approche globale qui équilibre la recherche, la fabrication et les stratégies centrées sur le client, Texas Instruments s'est positionné comme un catalyseur critique de progrès technologique dans plusieurs secteurs.

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: partenariats clés

Alliances stratégiques de fabrication de semi-conducteurs

Texas Instruments maintient des partenariats de fabrication de semi-conducteurs critiques avec:

Partenaire	Détails de collaboration de fabrication	Investissement annuel estimé
GlobalFoundries	Production de plaquettes semi-conductrices de 300 mm	1,2 milliard de dollars
TSMC (Taiwan Semiconductor Manufacturing Company)	Fabrication avancée de nœuds de processus	2,5 milliards de dollars

Collaborations de recherche

TI s'engage dans des partenariats de recherche stratégique avec les établissements universitaires:

• Institut de technologie du Massachusetts (MIT)
• Université de Stanford
• Université du Texas à Dallas
• Georgia Institute of Technology

Institution	Focus de recherche	Financement de la recherche annuelle
Mit	Recherche de matériaux semi-conducteurs	3,5 millions de dollars
Université de Stanford	Développement de systèmes intégrés	2,8 millions de dollars

Partenariats de la chaîne d'approvisionnement

TI entretient des relations de fournisseur électronique approfondies:

• Mouser électronique
• Électronique flèche
• Electronique à clé digi

Fournisseur	Durée du partenariat	Valeur d'achat annuelle
Mouser électronique	15 ans	450 millions de dollars
Électronique flèche	20 ans	680 millions de dollars

Partenariats technologiques automobiles et industriels

Les principaux accords de développement conjoints comprennent:

• Bosch
• AG continental
• Siemens

Partenaire	Zone de développement technologique	Investissement collaboratif annuel
Bosch	Technologies de capteurs automobiles	220 millions de dollars
AG continental	Systèmes de conduite autonomes	310 millions de dollars

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: Activités clés

Conception et ingénierie des puces semi-conductrices

Texas Instruments a investi 1,9 milliard de dollars en R&D en 2022. La société produit environ 45 000 produits de traitement analogiques et intégrés différents.

Catégorie de produits	Volume de production annuel
Puces analogiques	25 000+ designs uniques
Processeurs intégrés	20 000+ designs uniques

Développement de technologie de traitement analogique et intégrée avancée

TI se concentre sur le développement des technologies de semi-conducteur de pointe sur plusieurs segments de marché.

• Électronique automobile
• Automatisation industrielle
• Électronique personnelle
• Informatique d'entreprise

Fabrication et contrôle de la qualité des circuits intégrés

Texas Instruments exploite 8 installations de fabrication dans le monde, avec une capacité de fabrication totale de plus de 300 000 plateaux par mois.

Emplacement de fabrication	Type d'installation
Dallas, Texas	Fabrication de plaquettes
Richardson, Texas	Conception et fabrication
Singapour	Fabrication de plaquettes

Recherche et développement de solutions de semi-conducteurs innovantes

En 2022, TI a consacré 17,1% des revenus à la recherche et au développement, totalisant 1,9 milliard de dollars de dépenses en R&D.

• Concentrez-vous sur la technologie de tranche de 300 mm
• Conception avancée de semi-conducteurs analogiques
• Innovations de traitement intégrées

Gestion de la propriété intellectuelle et licence de technologie

Texas Instruments détient plus de 45 000 brevets actifs dans le monde en 2022.

Catégorie de brevet	Nombre de brevets actifs
Technologies analogiques	22 000+ brevets
Traitement intégré	15 000+ brevets
Autres technologies de semi-conducteurs	8 000+ brevets

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: Ressources clés

Infrastructure de recherche et développement semi-conducteurs

Dépenses de R&D pour 2023: 2,02 milliards de dollars

Emplacement de R&D	Nombre de centres de recherche
États-Unis	5 installations de recherche majeures
Lieux internationaux	3 centres de recherche mondiaux

Portefeuille de brevets

Brevets actifs totaux à partir de 2023: 47 300

• Brevets des technologies analogiques: 18 500
• Brevets de traitement intégrés: 12 800
• Brevets de traitement du signal numérique: 16 000

Capacités de main-d'œuvre

Total des employés en 2023: 37 400

Catégorie des employés	Nombre d'employés
Professionnels de l'ingénierie	22,440
Personnel de soutien technique	8,880

Installations de fabrication

Emplacements de fabrication totaux: 12 installations

• Sites de fabrication des États-Unis: 4
• Sites de fabrication internationaux: 8

Capacités d'innovation technologique

Investissement technologique annuel: 2,4 milliards de dollars

Domaine de mise au point de l'innovation	Allocation des investissements
Technologies analogiques semi-conductrices	980 millions de dollars
Traitement intégré	740 millions de dollars
Traitement du signal numérique	680 millions de dollars

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: propositions de valeur

Solutions de semi-conducteur de traitement analogique et intégrée haute performance

Texas Instruments propose plus de 48 900 variantes de produits de traitement analogiques et intégrées à partir de 2024. La société a généré 18,34 milliards de dollars de revenus en 2023, avec des semi-conducteurs analogiques représentant environ 69% des revenus totaux.

Catégorie de produits	Variantes totales de produits	Part de marché
Semi-conducteurs analogiques	34,600	26.5%
Traitement intégré	14,300	18.3%

Technologies de micropuce rentables et éconergétiques

Les technologies Microchip de TI démontrent une amélioration moyenne de l'efficacité énergétique de 35% par rapport aux produits de génération précédente.

• Réduction moyenne de la consommation d'énergie: 0,5 à 2,5 watts par puce
• Fabrication de rentabilité: 12-18% inférieure à celle des concurrents
• Potentiel d'économies d'énergie: jusqu'à 40% dans les applications industrielles

Produits semi-conducteurs fiables et innovants pour diverses industries

Texas Instruments dessert plusieurs industries avec plus de 96 000 clients actifs dans le monde en 2024.

Segment de l'industrie	Contribution des revenus	Nombre de clients
Automobile	5,2 milliards de dollars	22,500
Industriel	4,8 milliards de dollars	35,000
Électronique personnelle	3,6 milliards de dollars	38,500

Solutions technologiques de pointe pour l'électronique automobile, industrielle et grand public

Ti investi 1,8 milliard de dollars par an en recherche et développement, en se concentrant sur les technologies avancées des semi-conducteurs.

• Part de marché des semi-conducteurs automobiles: 15,3%
• Part de marché des semi-conducteurs de l'électronique industrielle: 17,6%
• Part de marché des semi-conducteurs de l'électronique grand public: 11,2%

Expertise complète de conception et de fabrication de semi-conducteurs

Texas Instruments exploite 10 installations de fabrication dans le monde avec une capacité de production de 1,2 million de plaquettes par an.

Emplacement de fabrication	Capacité de production de plaquette	Nœud technologique
États-Unis	450 000 Wafers / an	45 nm-180 nm
Asie	750 000 wafers / an	28 nm-65 nm

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: relations avec les clients

Services de soutien technique et de consultation en ingénierie

Texas Instruments fournit des services de support technique complets avec les mesures clés suivantes:

Canal de support	Volume de soutien annuel	Temps de réponse moyen
Assistance technique en ligne	285 000 demandes de clients	4,2 heures
Consultation d'ingénierie directe	12 500 consultations spécialisées	8,7 heures
Centres de soutien mondiaux	7 emplacements internationaux	Disponibilité 24/7

Partenariats stratégiques à long terme

TI maintient des partenariats stratégiques avec les fabricants de technologies:

• Partenariats de semi-conducteurs automobiles: 42 collaborations actives
• Fabricants d'équipements industriels: 28 partenariats stratégiques
• Relations de l'électronique grand public: 35 accords de technologie clés

Équipes de réussite client dédiées

Segment de clientèle	Gestionnaires de compte dédiés	Taux d'engagement annuel
Clients de technologie d'entreprise	187 gestionnaires de compte	Taux de rétention de 92%
Clients de fabrication de semi-conducteurs	76 gestionnaires spécialisés	Taux de satisfaction de 88%

Ressources techniques en ligne

Statistiques de la plate-forme de support numérique:

• Site Web d'assistance de conception: 1,2 million d'utilisateurs enregistrés
• Téléchargements de documents annuels: 4,7 millions
• Modules de formation en ligne: 340 cours techniques

Innovation et personnalisation des produits

Métrique d'innovation	Valeur annuelle
Investissement en R&D	1,84 milliard de dollars
Introductions de nouveaux produits	287 conceptions de semi-conducteurs
Demandes de conception personnalisées	1 425 projets spécialisés

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: canaux

Des équipes de vente directes ciblant les entreprises et les clients industriels

Texas Instruments exploite une force de vente directe mondiale avec environ 250 professionnels de la vente dédiés aux segments des entreprises et du marché industriel. L'équipe de vente couvre les régions clés:

Région	Couverture des ventes	Nombre de représentants commerciaux
Amérique du Nord	Fabrication, automobile, industrielle	85
Europe	Automobile, électronique industrielle	65
Asie-Pacifique	Électronique grand public, semi-conducteur	100

Plates-formes de vente numérique en ligne et canaux de commerce électronique

L'infrastructure de vente numérique de TI comprend:

• Plateforme de commerce électronique avec 2,5 millions d'utilisateurs enregistrés
• Catalogue de produits en ligne avec plus de 100 000 spécifications de produits
• Traitement du système de commande numérique Traitement de plus de 50 000 transactions mensuelles

Réseaux de distributeurs technologiques dans le monde entier

Catégorie de distributeur	Nombre de partenaires	Couverture mondiale
Distributeurs de semi-conducteurs autorisés	75	45 pays
Revendeurs de composants électroniques	250	30 pays

Conférences techniques et salons commerciaux de l'industrie

Mesures de participation annuelles:

• 30+ conférences de technologie internationales
• Plus de 50 salons de l'industrie dans le monde entier
• Engagement direct avec plus de 15 000 professionnels de l'ingénierie chaque année

Plateformes de marketing numérique et de communication technique

Canal numérique	Engagement mensuel	Atteindre
TI TI Technical Support Site Web	750 000 visiteurs uniques	Mondial
TI Developer Network	1,2 million de développeurs enregistrés	180 pays
Webinaires techniques	25 000 participants moyens	Plusieurs langues

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: segments de clientèle

Fabricants d'électronique automobile

Texas Instruments sert les fabricants d'électronique automobile avec une part de marché d'environ 14,5% dans les solutions de semi-conducteurs automobiles. Revenus annuels du segment automobile: 4,2 milliards de dollars en 2023.

Type de client	Contribution des revenus	Lignes de produit clés
Fournisseurs automobiles de niveau 1	2,1 milliards de dollars	Microcontrôleurs, puces analogiques
Fabricants d'équipements d'origine	1,6 milliard de dollars	Processeurs intégrés

Systèmes d'automatisation et de contrôle industriels

Texas Instruments génère 3,8 milliards de dollars à partir de segments de marché industriels en 2023.

• Systèmes de contrôle des processus: 1,2 milliard de dollars
• Automatisation d'usine: 1,5 milliard de dollars
• Solutions de gestion de l'alimentation: 1,1 milliard de dollars

Sociétés d'électronique grand public

Revenu du segment de l'électronique grand public: 2,7 milliards de dollars en 2023.

Catégorie de produits	Revenu	Position sur le marché
Smartphones	950 millions de dollars	Top 3 fournisseur de semi-conducteurs
Portables	450 millions de dollars	Fournisseur de puces de premier plan

Entreprises informatiques et de télécommunications d'entreprise

Revenu du segment des entreprises et des télécommunications: 5,6 milliards de dollars en 2023.

• Solutions du centre de données: 3,2 milliards de dollars
• Chips d'infrastructure 5G: 1,7 milliard de dollars
• Équipement de réseautage: 700 millions de dollars

Fournisseurs de technologies médicales et de technologies de santé

Revenu du segment de la technologie médicale: 1,1 milliard de dollars en 2023.

Sous-segment des soins de santé	Revenu	Technologies clés
Imagerie médicale	450 millions de dollars	Processeurs de signaux analogiques
Équipement de diagnostic	350 millions de dollars	Processeurs intégrés
Surveillance des patients	300 millions de dollars	Technologies de capteur

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: Structure des coûts

Investissements de recherche et développement importants

Au cours de l'exercice 2023, Texas Instruments a investi 2,16 milliards de dollars dans les frais de recherche et développement. La société a alloué environ 18,7% de ses revenus totaux aux initiatives de la R&D.

Exercice fiscal	Investissement en R&D	Pourcentage de revenus
2023	2,16 milliards de dollars	18.7%
2022	1,98 milliard de dollars	17.5%

Dépenses avancées de l'équipement de fabrication de semi-conducteurs

Texas Instruments a investi massivement dans des capacités de fabrication avancées, les dépenses en capital atteignant 4,8 milliards de dollars en 2023.

• Extension de capacité de fabrication de 300 mm
• Installations de fabrication de transformation analogiques avancées et intégrées
• Investissements en cours dans la technologie de production de semi-conducteurs de pointe

Compensation de main-d'œuvre hautement qualifiée

La rémunération totale des employés pour les instruments du Texas en 2023 était d'environ 5,3 milliards de dollars, couvrant 35 700 employés.

Métrique de compensation	Valeur 2023
Compensation totale des employés	5,3 milliards de dollars
Nombre d'employés	35,700
Compensation moyenne par employé	$148,462

Coûts complexes de gestion de la chaîne d'approvisionnement mondiale

Texas Instruments maintient une chaîne d'approvisionnement mondiale complexe avec des installations de fabrication dans plusieurs pays, notamment les États-Unis, la Chine, la Malaisie et le Japon.

• Plusieurs sites de fabrication dans le monde entier
• Réseaux de logistique et d'approvisionnement sophistiqués
• Dépenses de gestion annuelle de la chaîne d'approvisionnement estimées: 620 millions de dollars

Frais de développement de la propriété intellectuelle et de maintenance

En 2023, Texas Instruments détenait environ 47 810 brevets actifs dans le monde, avec des dépenses annuelles liées à la propriété intellectuelle estimées à 350 millions de dollars.

Métrique IP	Valeur 2023
Brevets actifs	47,810
Dépenses liées à l'IP	350 millions de dollars

Texas Instruments Incorporated (TXN) - Modèle d'entreprise: Strots de revenus

Ventes de puces semi-conductrices dans plusieurs industries

Texas Instruments a déclaré un chiffre d'affaires total de 18,34 milliards de dollars pour l'exercice 2023. Répartition des ventes de puces semi-conductrices par l'industrie:

Segment de l'industrie	Revenus ($ m)	Pourcentage
Industriel	4,612	25.1%
Automobile	4,834	26.3%
Électronique personnelle	3,428	18.7%
Systèmes d'entreprise	3,124	17.0%

Licence de technologie de traitement intégrée

Les revenus de licence pour les technologies de traitement intégrés en 2023 étaient d'environ 456 millions de dollars.

• Les frais de licence de processeur IP varient de 50 000 $ à 2 millions de dollars par conception
• Contrats annuels de licence de technologie en moyenne 175 000 $

Services de conception de semi-conducteurs personnalisés

Les revenus des services de conception de semi-conducteurs personnalisés ont atteint 612 millions de dollars en 2023.

Type de service de conception	Valeur du contrat moyen
Conception personnalisée analogique	$275,000
Conception personnalisée numérique	$425,000

Royalités de la propriété intellectuelle

Royalités totales de la propriété intellectuelle pour 2023: 287 millions de dollars.

• Moyenne de licence de brevet: 1,2 million de dollars par brevet
• Royalités de transfert de technologie: 3,4 millions de dollars

Frais de soutien technique et de consultation en ingénierie

Les revenus de soutien technique et de consultation en génie ont totalisé 214 millions de dollars en 2023.

Catégorie de service	Frais moyens
Support technique de niveau 1	85 $ / heure
Consultation en génie avancé	350 $ / heure

Texas Instruments Incorporated (TXN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why Texas Instruments Incorporated (TI) holds such a strong position in the semiconductor world, especially as the industry navigates supply chain shifts. These aren't just marketing points; they are backed by massive capital commitments and long-standing product strategies.

Long-term supply assurance via U.S. 300mm manufacturing

This is about de-risking the supply chain for critical components. Texas Instruments Incorporated is putting its money where its mouth is, committing more than $60 billion across seven new U.S. semiconductor fabrication plants (fabs) in Texas and Utah. This is the largest investment in foundational semiconductor manufacturing in U.S. history, period. The Sherman, Texas mega-site alone is slated for up to $40 billion in investment, covering four fabs (SM1, SM2, SM3, and SM4). The goal is clear: these facilities will manufacture hundreds of millions of U.S.-made chips daily. To be fair, this massive build-out means capital expenditures are elevated, but the payoff is control; TI is targeting sourcing more than 95% of its wafers internally by 2030, with over 80% of that volume running on 300mm wafers. The U.S. market remains its largest, accounting for 38% of total revenue in 2024.

Broadest portfolio of analog and embedded chips in the industry

When you need a chip to manage power, sense a signal, or provide core digital control, TI wants to be the first place you look. Their portfolio is vast, encompassing more than 80,000 products. This breadth is what keeps them indispensable across diverse end markets. For context, in 2024, the Analog segment alone brought in $12.16 billion, making up about 78% of the company's total revenue, while the Embedded Processing segment added $2.53 billion, or roughly 16%. Even with a recent market slowdown, Q2 2025 revenue hit $4.45 billion, showing a 16% increase from the prior year's second quarter. Analog and embedded processing products, in total, drive more than 80% of the company's top line. That's a lot of silicon to choose from.

Low-cost production from larger 300mm wafers (defintely a cost advantage)

The move to 300mm wafers isn't just about volume; it's about unit economics. Simply put, larger wafers mean more chips per run, which drives down the cost per die. TI claims its vertically integrated 300mm fabs slash costs by 30% when compared to their older 200mm facilities. This cost structure, combined with their scale, helps maintain strong profitability. For instance, in 2024, the gross profit was $9,094 million on revenue of $15,641 million, equating to a gross margin of approximately 58.1%. This efficiency is crucial for long-term shareholder value. Here's a quick look at how the core segments contributed to that margin profile in 2024:

Segment	2024 Revenue (Billions USD)	Approximate Revenue Share
Analog	$12.16	78%
Embedded Processing	$2.53	16%
Other	$0.947	6%

Robust product quality and longevity for industrial/automotive use

For the markets that demand reliability-like industrial controls and vehicles-product life matters more than the latest speed bump. TI knows this; industrial and automotive markets together accounted for about 70% of revenue in 2024. Their commitment to continuity is baked into their policy: standard product life cycles are typically 10 to 15 years, and often longer. For the most demanding sectors, automotive or high-reliability products aren't even considered for obsolescence unless they've been in production for less than 10 years or haven't seen sales in the last seven years. Plus, they are innovating for reliability; for example, new automotive clocks based on BAW technology are claimed to be 100 times more reliable than traditional quartz clocks.

Comprehensive design tools and technical support for engineers

Getting a design right the first time saves everyone time and money. TI backs its 80,000+ product portfolio with a deep ecosystem of support. Engineers use their free tools to accelerate time to market, predicting design behavior without needing a physical prototype first. You can leverage tools like WEBENCH® Circuit Designer for power supplies or the PSpice® for TI simulation suite, which boasts one of the largest model libraries in the industry. For embedded development, the Code Composer Studio™ IDE helps debug applications for their microcontrollers. Furthermore, the company supports its massive customer base-over 100,000 customers-with direct technical help, including the TI E2E™ design support forums. For instance, the MSPM0 MCU portfolio alone offers over 100 cost-effective MCUs with scalable configurations.

Finance: draft 13-week cash view by Friday.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Customer Relationships

Texas Instruments Incorporated maintains a multi-faceted approach to customer relationships, balancing high-touch engineering support with broad digital accessibility.

Dedicated field application engineers (FAE) for technical support are crucial for design-ins, especially as the company focuses on high-growth areas.

High-touch, direct sales model for large customers is evident in the relationships with major players in the electronics ecosystem, such as Apple, Ford, and SpaceX. This direct engagement supports the complex needs of these key accounts.

The company's Q3 2025 performance highlights the success in these core markets, which rely heavily on this direct support structure:

End Market Segment	Q3 2025 Year-over-Year Revenue Growth	2025 Projected Run Rate/Focus
Industrial	25%	Core focus for long-term growth
Enterprise Systems	35%	Significant growth driver
Communications Equipment	45%	Fueled by 5G and data center buildouts
Data Center	Growing above 50% year-to-date	Projected $1.2 billion run rate for 2025

Self-service and e-commerce platform via TI.com serves as a critical channel for a wider base of designers and manufacturers.

Extensive online technical documentation and training support the self-service model, enabling rapid prototyping and design adoption.

• TI.com hosts investor relations information, including the Q3 2025 revenue announcement of $4.74 billion.
• The company's trailing 12-month Cash Flow from Operations reached $6.9 billion as of Q3 2025.
• The data center business, currently a single-digit percentage of total sales, is expected to reach 20% of sales in the future.

Long-term, strategic relationships with key industrial partners are cemented by the company's commitment to capacity and supply assurance.

Texas Instruments Incorporated confirmed plans to invest over $60.00 billion in expanding its U.S. semiconductor manufacturing capacity, supported by up to $1.61 billion in U.S. CHIPS and Science Act funding.

This long-term investment strategy underpins customer confidence, as evidenced by the 22nd consecutive annual dividend increase in September 2025, raising the payout to $1.42 per share.

The partnership ecosystem includes technology collaborators in areas like Functional Safety, Gallium Nitride (GaN), and Edge AI, with a specific focus on entities creating integrated circuits (ICs) and advanced semiconductor materials.

The trailing 12-month Free Cash Flow as of Q3 2025 was $2.4 billion.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Channels

You're looking at how Texas Instruments Incorporated (TXN) gets its products-the Analog and Embedded Processing chips-into the hands of its over 100,000 customers. The strategy heavily favors a direct approach, which is a key differentiator in the semiconductor space.

Direct sales force (accounts for about 80% of revenue)

The core of the distribution strategy is the direct sales team. As of the 2024 fiscal year, about 80% of Texas Instruments Incorporated's total revenue was generated through these direct channels. This focus reflects a multi-year investment in building closer relationships with customers to capture more of their design projects.

The scale of the business means this direct channel handles massive volume. For context, applying this split to the full-year 2024 revenue of $15.641 billion gives you a sense of the direct channel's magnitude:

Channel Type	2024 Revenue Percentage	Estimated 2024 Revenue Amount
Direct Sales (Including TI.com)	80%	$12.513 billion
Third-Party Distributors	20%	$3.128 billion

TI.com e-commerce platform for direct customer orders

The TI.com website is explicitly bundled into that 80% direct revenue figure. Texas Instruments Incorporated has been actively investing in new and improved capabilities for its website and e-commerce functions to support direct ordering, inventory programs, and logistics. This digital front door is critical for servicing the broad customer base.

Global network of authorized third-party distributors

The remaining portion of sales moves through a global network of authorized third-party distributors. In 2024, these distributors accounted for approximately 20% of the company's total revenue. While this is the smaller piece of the revenue pie, it remains an important route to market, especially for smaller orders or specific geographic coverage.

• Distributor-sourced revenue in 2024 was approximately $3.128 billion based on the 2024 total revenue of $15.641 billion.
• Distributors carry competing product lines, which is a noted operational consideration.

Regional sales offices across all major geographies

The direct sales force is supported by a physical presence across key regions. Geographically, the United States accounted for 38% of total revenue in 2024, while Europe, the Middle East, and Africa accounted for 22%. China was 19%, Japan was 8%, and the rest of Asia was 11% in 2024. These offices house the sales teams driving the direct revenue.

Technical support and design centers worldwide

Investments in the direct channel also include capabilities to directly support customers, which encompasses technical support and design centers. These centers help customers integrate Texas Instruments Incorporated's products, which is intended to strengthen market reach and secure more design wins, leading to higher product sales per design.

• The company employed about 34,000 people worldwide as of December 31, 2024.
• Approximately 90% of those employees were in R&D, sales, or manufacturing, supporting the technical and sales infrastructure.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Customer Segments

You're looking at the core of Texas Instruments Incorporated's (TXN) business, which is its incredibly broad and deep customer base. Honestly, the sheer scale is what sets them apart in the semiconductor world.

Texas Instruments Incorporated serves over 100,000 diverse customers globally, supported by a portfolio of approximately 80,000+ products. As of late 2025, the company's revenue generation is heavily weighted toward specific, high-value industrial and automotive applications. For instance, in the first quarter of 2025, these two segments combined represented 70% of total sales, showing where the bulk of the business stability comes from.

The customer base is geographically diverse, with approximately 60% of the company's revenue generated from customers headquartered outside the United States.

Industrial Electronics Companies

Industrial electronics companies remain the largest end market for Texas Instruments Incorporated's analog and embedded processing chips. This segment is crucial for factory automation, power management, and general industrial control systems. Following a period of inventory digestion, this market showed a strong rebound in the latter half of 2025. In the third quarter of 2025, revenue from the Industrial Market increased about 25% year-over-year (Y/Y). This recovery is a key driver for the company's overall performance, especially as capital spending in industrial automation continues to accelerate.

Automotive Manufacturers

Automotive manufacturers represent a significant, though sometimes more cyclical, segment. Texas Instruments Incorporated's components are essential for advanced driver-assistance systems (ADAS), electric vehicle (EV) power management, and in-vehicle infotainment systems. While the automotive market saw a low-single-digit increase year-over-year in Q1 2025, it showed sequential growth of about 10% in Q3 2025. Management has noted that this segment has not fully recovered to the pace of the industrial segment, but the long-term trend toward vehicle electrification provides a solid foundation.

Personal Electronics

The personal electronics segment, which includes smartphones and various consumer devices, is characterized by seasonality and shorter product cycles. This market experienced a notable contraction in early 2025, declining by the mid-teens year-over-year in Q1. However, by Q3 2025, this segment showed a strong rebound, growing around 25% year-over-year, indicating a seasonal pickup or inventory restocking.

Communications Equipment and Enterprise Systems

This segment is currently experiencing some of the fastest growth velocity, largely fueled by massive data center buildouts necessary for artificial intelligence (AI) infrastructure. Communications Equipment revenue saw an increase of about 45% Y/Y in Q3 2025, and Enterprise Systems grew about 35% Y/Y in the same period. The data center market, specifically, is booming; Texas Instruments Incorporated estimates this area is running at roughly a $1.2 billion annual run rate in 2025, growing over 50% year-to-date. The company plans to break out the data center market as a separate reported segment starting in Q1 2026 due to its increasing significance.

Here's a quick look at the reported year-over-year segment performance from the third quarter of 2025, which shows the current demand landscape:

End Market Segment	Q3 2025 Y/Y Revenue Growth
Industrial Market	25%
Personal Electronics	~25%
Communications Equipment	~45%
Enterprise Systems	~35%
Automotive Market	Upper-single digits

The core of Texas Instruments Incorporated's customer strategy is built on serving these diverse, yet interconnected, markets with its analog and embedded processing chips. The company's focus on maintaining capacity and inventory, even amid cautious near-term guidance, reflects confidence in the long-term demand from these 100,000+ customers.

• The company's Analog Revenue grew 16% year-over-year in Q3 2025.
• Embedded Processing Revenue increased 9% Y/Y in Q3 2025.
• The data center business is expected to reach a 20% share of total sales in the future, up from a single-digit percentage currently.

Finance: draft a sensitivity analysis on the impact of a 5% sequential decline in the Automotive segment for Q4 2025 by Monday.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Cost Structure

High capital expenditures (CapEx) for new 300mm fabs

Texas Instruments Incorporated (TXN) is undertaking a massive capital investment program focused on building out domestic 300mm wafer fabrication capacity. The total planned investment across seven new U.S. semiconductor fabs in Texas and Utah exceeds $60 billion. Specifically, the largest mega-site in Sherman, Texas, includes an investment of up to $40 billion for four fabs, with SM1 and SM2 already underway as of mid-2025. For the trailing twelve months ending Q2 2025, capital expenditures totaled $4.9 billion.

Significant manufacturing and raw material costs

Manufacturing costs remain a significant component of the cost structure, evidenced by the need for strategic price adjustments. The Cost of Goods Sold (COGS) margin increased from 26.6% in 2022 to 31.9% in 2024, reflecting higher manufacturing costs and lower economies of scale during the revenue decline. The August 2025 price hikes, impacting over 60,000 part numbers, were partly attributed to rising material costs, specifically for high-purity silicon wafers. The company's gross margin in Q2 2025 stood at 57.9%.

Cost Metric	Amount / Percentage	Period / Context
Total Planned U.S. Fab Investment	More than $60 billion	Across seven U.S. semiconductor fabs (Texas and Utah)
Sherman, Texas Fab Investment (Up to)	$40 billion	For four fabs (SM1, SM2, SM3, SM4)
Trailing 12-Month Capital Expenditures	$4.9 billion	As of Q2 2025
Gross Margin	57.9%	Q2 2025
COGS Margin	31.9%	2024

R&D and SG&A expenses, T12M totaling $3.9 billion (as of Q2 2025)

Operating expenses reflect ongoing investment in innovation and market reach. Over the trailing twelve months ending Q2 2025, Research & Development (R&D) and Selling, General & Administrative (SG&A) expenses totaled $3.9 billion. This spend represented 23% of revenue on a T12M basis for the same period. For the second quarter of 2025 alone, operating expenses were $1.01 billion, up 5% from the year prior.

Costs associated with closing older 150 mm manufacturing sites

The transition to 300mm technology necessitates the closure of older capacity, which carries associated workforce costs. Texas Instruments Incorporated (TXN) is reaching the final steps of a planned, multi-year transition to close its remaining 150-millimeter facilities in Dallas and Sherman, Texas. This has involved workforce reductions. For instance, 163 employees working on the 150mm wafer production line at the Dallas DFAB site were notified of a December 12, 2025, layoff, with an additional 20 employees notified of an April 2026 layoff. The company also announced layoffs in its China division.

Labor costs for a global, specialized workforce

Maintaining a specialized global workforce is a core cost. The massive U.S. fab expansion is projected to support more than 60,000 new U.S. jobs. The workforce adjustments related to the 150mm facility closures saw nearly 400 employees laid off in the U.S. in December 2025, according to reports. The company also hired 71 H-1B visa workers in the first half of 2025.

• The transition to 300mm wafers is key to reducing per-unit costs by approximately 20-30% compared to older 200mm processes.
• The company sells products to over 100,000 customers globally.
• The company returned $6.7 billion to shareholders through dividends and share repurchases over the trailing twelve months ending Q2 2025.

Texas Instruments Incorporated (TXN) - Canvas Business Model: Revenue Streams

You're looking at the core ways Texas Instruments Incorporated (TXN) brings in money as of late 2025, based on the most recent full-year figures and near-term projections. Honestly, the story remains dominated by their core semiconductor businesses.

The primary revenue drivers for Texas Instruments Incorporated are clearly segmented, with Analog products being the bedrock of the business. For the fiscal year 2024, this segment brought in $12.16 billion, which represented approximately 77.74% of the total 2024 revenue of $15.641 billion. This is the segment you need to watch for overall health.

Next up is the Embedded Processing segment. In 2024, this area generated $2.53 billion. That works out to about 16.17% of the total 2024 revenue. It's smaller than Analog, but still a significant piece of the pie.

The Data Center market is the clear near-term growth story. As of late 2025, Texas Instruments Incorporated CEO Haviv Ilan stated that revenue from this segment is projected to hit an annual run rate of $1.2 billion for 2025, reflecting growth over 50% year-to-date. This segment is becoming a really important chunk of business.

Here's a quick look at the 2024 segment revenue breakdown:

Segment	2024 Revenue	Approximate % of Total 2024 Revenue
Analog products	$12.16 billion	78%
Embedded Processing products	$2.53 billion	16%
Other (DLP, Calculators, Custom ASICs)	$0.947 billion	~6%

The remaining revenue stream comes from what Texas Instruments Incorporated calls the Other segment. In 2024, this segment generated $947 million. This bucket includes a few distinct product lines, and you should know what they are:

• Sales of DLP products, which are used in various display and light control applications.
• Education technology products, specifically calculators, like the TI-30X IIS and the TI-Nspire family.
• Custom ASICs (Application-Specific Integrated Circuits) solutions developed for specific clients.

Licensing and royalty income from intellectual property is generally captured within the revenue reported for these product lines or the general corporate revenue, as no separate, material figure for just licensing and royalties was explicitly broken out alongside the main product segments for the 2024 period. The focus for Texas Instruments Incorporated is definitely on the semiconductor sales.

Finance: draft 13-week cash view by Friday.