Textron Inc. (TXT): Business Model Canvas [Jan-2025 Mise à jour]

Textron Inc. (TXT) apparaît comme une puissance dynamique dans l'aérospatiale et la défense, tissant une tapisserie complexe d'innovation qui couvre plusieurs industries avec une précision stratégique remarquable. De la fabrication d'avions de pointe aux solutions industrielles sophistiquées, ce conglomérat diversifié a magistralement construit un modèle commercial qui équilibre l'excellence technologique avec des partenariats stratégiques et des sources de revenus multiformes. En tirant parti des capacités d'ingénierie avancée, des infrastructures de recherche robustes et des liens profonds entre les secteurs militaires, commerciaux et technologiques, Textron s'est positionné comme un acteur critique pour résoudre des défis industriels complexes et fournir des solutions de haute performance qui repoussent les limites de l'innovation technologique.

Textron Inc. (TXT) - Modèle d'entreprise: partenariats clés

Fournisseurs de défense et aérospatiale

Textron maintient des partenariats critiques avec les principaux fournisseurs de défense et aérospatiale:

Partenaire	Détails de collaboration	Valeur du contrat annuel
Collins Aerospace	Systèmes d'avionique et de navigation	312 millions de dollars
Garmin	Technologie d'instrumentation de vol	87,5 millions de dollars

Bell Helicopter International Military Partnerships

Bell Helicopter s'engage dans des collaborations militaires stratégiques:

• Armée des États-Unis: V-280 Contrat de développement de la valeur - 480 millions de dollars
• Programme de grève conjointe de l'OTAN: intégration militaire en rotorcraft - 215 millions de dollars
• Forces armées canadiennes: accords de maintenance en hélicoptère - 93,7 millions de dollars

Fabrication de partenariats automobiles mondiaux

Textron Automotive Component Group collabore avec:

Partenaire automobile	Spécification des composants	Volume de l'offre annuelle
General Motors	Composants métalliques de précision	1,2 million d'unités
Ford Motor Company	Systèmes automobiles spécialisés	850 000 unités

Collaborations de recherche universitaire

Les alliances de recherche stratégique comprennent:

• Institut de technologie du Massachusetts: Recherche avancée des matériaux - 4,2 millions de dollars d'investissement annuel
• Georgia Tech: Programmes d'ingénierie aérospatiale - Financement annuel de 3,7 millions de dollars

Accords d'approvisionnement du gouvernement

Portefeuille de partenariat du gouvernement de Textron:

Agence gouvernementale	Type de contrat	Valeur du contrat
Département américain de la défense	Achat de véhicules militaires	1,6 milliard de dollars
NASA	Développement de la technologie aérospatiale	276 millions de dollars

Textron Inc. (TXT) - Modèle d'entreprise: activités clés

Conception et fabrication d'avions pour les marchés commerciaux et militaires

Textron Aviation a produit 356 avions au total en 2022, notamment:

Catégorie d'avions	Total des unités
Jets commerciaux de Cessna	187 unités
Turbopopptons de hêtre	169 unités

Développement et ingénierie de produits industriels

Textron Systems a investi 213 millions de dollars dans les dépenses de R&D en 2022, en se concentrant sur:

• Technologies de défense et de sécurité
• Systèmes sans pilote
• Armes de précision
• Systèmes intelligents

Fabrication avancée et ingénierie de précision

Textron exploite 43 installations de fabrication sur plusieurs emplacements, avec:

Segment de fabrication	Nombre d'installations
Aérospatial	18 installations
Industriel	25 installations

Recherche et innovation dans les technologies aérospatiales et de défense

Total Innovation Investments en 2022: 287 millions de dollars dans les segments aérospatiaux et de défense.

Services complexes d'intégration et de maintenance du système

Textron fournit des services de maintenance pour:

• Véhicules au sol militaires
• Avion tactique
• Systèmes sans pilote
• Plates-formes marines

Catégorie de service	Revenus annuels
Services de maintenance	1,2 milliard de dollars
Intégration du système	845 millions de dollars

Textron Inc. (TXT) - Modèle d'entreprise: Ressources clés

Talent d'ingénierie spécialisé

Au quatrième trimestre 2023, Textron a employé 33 500 employés au total dans plusieurs secteurs industriels. Composition de la main-d'œuvre d'ingénierie:

Secteur	Effectif d'ingénierie
Aviation	4 750 ingénieurs
Industriel	3 250 ingénieurs
Défense	2 900 ingénieurs

Installations de fabrication avancées

Textron exploite 39 installations de fabrication à travers les États-Unis, avec des emplacements clés dans:

• Wichita, Kansas
• Fort Worth, Texas
• Providence, Rhode Island
• Wilmington, Caroline du Nord

Propriété intellectuelle

Portfolio de propriété intellectuelle de Textron à partir de 2023:

Catégorie IP	Nombre
Brevets actifs	487 brevets
Demandes de brevet en instance	129 applications

Infrastructure de recherche et de développement

R&D Investment Metrics pour l'exercice 2023:

• Dépenses totales de R&D: 654 millions de dollars
• R&D en pourcentage de revenus: 3,2%
• Zones primaires de concentration en R&D:
  • Technologies aérospatiales
  • Processus de fabrication avancés
  • Innovations du système de défense

Portefeuille commercial diversifié

Les segments commerciaux de Textron et leurs contributions de revenus en 2023:

Segment d'entreprise	Revenus de 2023
Hélicoptère Bell	3,9 milliards de dollars
Textron Aviation	5,2 milliards de dollars
Segment industriel	4,1 milliards de dollars
Segment des systèmes	2,8 milliards de dollars

Textron Inc. (TXT) - Modèle d'entreprise: propositions de valeur

Solutions complètes aérospatiales et de défense

Textron's 2023 Aerospace and Defense Segment Revenue: 6,68 milliards de dollars

Catégorie de produits	Revenus annuels	Part de marché
Avions militaires	2,3 milliards de dollars	12.5%
Systèmes de défense	1,9 milliard de dollars	8.7%
Véhicules tactiques	1,5 milliard de dollars	7.3%

Équipement industriel et militaire haute performance

Textron Industrial Segment Revenue pour 2023: 4,2 milliards de dollars

• Production de l'hélicoptère Bell: 132 unités en 2023
• Textron Systems Production de véhicules militaires: 215 unités
• Installations de fabrication: 35 emplacements mondiaux

Innovations technologiques personnalisées

Investissement en R&D en 2023: 487 millions de dollars

Zone d'innovation	Investissement	Demandes de brevet
Systèmes autonomes	156 millions de dollars	37 brevets
Matériaux avancés	129 millions de dollars	24 brevets
Technologies de propulsion	202 millions de dollars	42 brevets

Lignes de produit fiables et technologiquement avancées

Métriques de fiabilité des produits 2023:

• Temps moyen entre les échecs (MTBF): 98,7%
• Évaluation de satisfaction du client: 4.6 / 5
• Taux de réclamation de garantie: 1,2%

Systèmes intégrés avec des performances supérieures

Métriques d'efficacité du performance 2023:

Catégorie de système	Cote d'efficacité	Réduction de la consommation d'énergie
Véhicules militaires	92.5%	18%
Équipement industriel	89.3%	15.6%
Systèmes aérospatiaux	95.2%	22.4%

Textron Inc. (TXT) - Modèle d'entreprise: relations avec les clients

Accords contractuels à long terme avec des entités militaires et gouvernementales

Textron maintient 3,1 milliards de dollars de contrats liés à la défense à partir de 2023, avec des clients clés, notamment:

Type de client	Valeur du contrat	Durée
Département américain de la défense	1,8 milliard de dollars	5-7 ans
Armée américaine	687 millions de dollars	3-5 ans
Ventes militaires étrangères	612 millions de dollars	4-6 ans

Services de support technique et de maintenance

Textron fournit un support technique complet sur plusieurs segments:

• Segment de l'aviation: support de maintenance mondiale 24/7
• Segment de défense: contrats de maintenance spécialisés de l'équipement
• Segment industriel: assistance technique sur place

Catégorie de service	Revenus annuels	Couverture de service
Entretien des avions	412 millions de dollars	Mondial
Soutien à l'équipement militaire	276 millions de dollars	International

Gestion de compte dédiée pour les grandes entreprises clients

Textron gère des comptes de niveau d'entreprise avec des équipes spécialisées:

• Gestionnaires de compte dédiés pour les 50 meilleurs clients d'entreprise
• Développement de solutions personnalisées
• Engagement dirigeant

Amélioration continue des produits en fonction des commentaires des clients

Investissement dans l'amélioration des produits:

Investissement en R&D	Canaux de rétroaction des clients	Cycles d'amélioration annuels
624 millions de dollars	Plates-formes numériques, enquêtes directes	2-3 itérations du produit

Programmes de formation et de soutien opérationnel

Services de formation complets entre les segments:

• Programmes de formation des pilotes d'aviation
• Ateliers opérationnels de l'équipement militaire
• Formation d'utilisation des équipements industriels

Segment de formation	Participants annuels	Revenus de formation
Formation aéronautique	3 200 participants	86 millions de dollars
Formation militaire	1 750 participants	52 millions de dollars

Textron Inc. (TXT) - Modèle d'entreprise: canaux

Équipes de vente directes pour les secteurs de l'aérospatiale et de la défense

Textron maintient une force de vente directe dédiée de 287 représentants des ventes spécialisés dans les segments aérospatiaux et de défense en 2024. HeadCount de l'équipe de vente directe totale: 287 professionnels.

Canal de vente	Nombre de représentants	Focus principal
Équipe de vente aérospatiale	163	Avions commerciaux et militaires
Équipe de vente de défense	124	Équipement et systèmes militaires

Plateformes d'approvisionnement en ligne

Textron utilise 4 canaux d'approvisionnement numérique principaux avec un volume de transactions numériques annuel de 1,2 milliard de dollars.

• Textron.com B2B Portail
• Plateforme électronique Agence de logistique de défense (DLA)
• Market en ligne Administration des services gouvernementaux (GSA)
• Réseau international des achats de défense

Salons et expositions commerciales de l'industrie

Textron participe à 17 salons internationaux majeurs chaque année, avec une portée d'engagement estimée de 42 000 clients et partenaires potentiels.

Salon	Emplacement	Participants estimés
Spectacle aérien de Paris	Paris, France	8,500
Réunion annuelle AUSA	Washington D.C., États-Unis	7,200
Dubaï Air Airchow	Dubaï, EAU	6,300

Conférences internationales de défense et aérospatiale

Textron engage 12 conférences internationales par an, avec un budget total de participation de la conférence de 3,7 millions de dollars.

Réseaux de développement commercial stratégique

Textron maintient 63 réseaux de partenariat stratégiques dans 22 pays, avec un investissement annuel sur le développement de réseaux de 5,2 millions de dollars.

Type de réseau	Nombre de partenaires	Propagation géographique
Entrepreneurs de la défense	24	Amérique du Nord, Europe
Fournisseurs aérospatiaux	39	Mondial

Textron Inc. (TXT) - Modèle d'entreprise: segments de clientèle

Organisations militaires et de défense des États-Unis

Textron Defence Systems génère 2,3 milliards de dollars de revenus annuels des contrats de défense. Les clients principaux comprennent:

• Armée américaine
• Marine américaine
• U.S.Air Force
• Ministère de la Défense

Branche militaire	Valeur du contrat annuel
Armée américaine	892 millions de dollars
Marine américaine	657 millions de dollars
U.S.Air Force	514 millions de dollars

Sociétés d'aviation commerciale

Le segment de l'aviation Textron dessert 13 500 opérateurs d'avions d'entreprise et commerciaux dans le monde. Les clients clés comprennent:

• Nettoiement
• Lignes aériennes delta
• United Airlines
• FedEx Express

Type de client	Part de marché
Jets d'affaires	32.4%
Turbopoppets commerciaux	47.6%

Entreprises de fabrication industrielle

Le segment industriel génère 3,1 milliards de dollars de revenus annuels de clients manufacturiers.

• Constructeurs automobiles
• Compagnies de l'équipement de construction
• Fournisseurs d'équipements agricoles

Agences d'approvisionnement du gouvernement mondial

Textron dessert les agences d'approvisionnement gouvernementales dans 47 pays, générant 1,8 milliard de dollars de contrats gouvernementaux internationaux.

Institutions de recherche technologique spécialisées

Des partenariats de recherche et développement avec 22 principaux centres de recherche technologique, générant 276 millions de dollars en revenus de recherche collaborative.

Type d'institution de recherche	Valeur de collaboration annuelle
Centres de recherche universitaires	164 millions de dollars
Laboratoires de recherche gouvernementaux	112 millions de dollars

Textron Inc. (TXT) - Modèle d'entreprise: Structure des coûts

Dépenses de recherche et développement élevées

Au cours de l'exercice 2022, Textron a déclaré des dépenses de R&D de 416 millions de dollars, ce qui représente un investissement critique dans l'innovation technologique dans ses segments d'entreprise.

Segment	Dépenses de R&D (2022)
Segment de cloche	187 millions de dollars
Textron Aviation	152 millions de dollars
Segment industriel	77 millions de dollars

Manufacturation et production de production importantes

Les frais généraux totaux de fabrication de Textron pour 2022 étaient d'environ 2,3 milliards de dollars, avec des coûts importants distribués dans plusieurs installations de production.

• Installations de fabrication: 41 emplacements mondiaux
• Total des employés de la fabrication: 33 000
• Taux de frais généraux de fabrication moyens: 22,5%

Coûts complexes de gestion de la chaîne d'approvisionnement

Les dépenses de gestion de la chaîne d'approvisionnement de Textron en 2022 ont totalisé 678 millions de dollars, englobant la logistique, les achats et la gestion des fournisseurs.

Catégorie de coûts de la chaîne d'approvisionnement	Frais
Logistique	276 millions de dollars
Approvisionnement	252 millions de dollars
Gestion des vendeurs	150 millions de dollars

Investissements avancés d'infrastructure technologique

Textron a investi 312 millions de dollars dans les initiatives d'infrastructures technologiques et de transformation numérique en 2022.

• Investissement d'infrastructure informatique: 187 millions de dollars
• Améliorations de la cybersécurité: 65 millions de dollars
• Technologies de fabrication numérique: 60 millions de dollars

Frais de formation et de maintenance étendus

Les frais totaux de développement et de formation des effectifs pour 2022 étaient de 214 millions de dollars.

Catégorie de formation	Frais
Formation des compétences techniques	98 millions de dollars
Développement du leadership	62 millions de dollars
Formation de la conformité et de la sécurité	54 millions de dollars

Textron Inc. (TXT) - Modèle d'entreprise: Strots de revenus

Revenus des contrats militaires et de défense

Le segment militaire et de défense de Textron a généré 3,1 milliards de dollars de revenus pour l'exercice 2023. Les contrats clés comprennent:

• Contrats militaires d'hélicoptère Bell
• Textron Systems Defence Technology Solutions
• Systèmes de véhicules militaires et d'armement

Segment militaire	Revenu 2023
Hélicoptères militaires Bell	1,7 milliard de dollars
Textron Defence Systems	1,4 milliard de dollars

Ventes d'avions commerciaux

Les revenus du segment des avions commerciaux ont atteint 2,8 milliards de dollars en 2023, en se concentrant principalement sur:

• Jets commerciaux de Cessna
• Série d'avions de citation
• Turbopopptons de hêtre

Ligne d'avions commerciaux	Unités livrées 2023	Revenu
Jets de citation de Cessna	107 unités	1,6 milliard de dollars
Turbopopptons de hêtre	89 unités	1,2 milliard de dollars

Fabrication de produits industriels

Le segment industriel a généré 2,5 milliards de dollars de revenus pour 2023, notamment:

• Équipement de fabrication
• Véhicules industriels spécialisés
• Composants de précision

Services de maintenance et de soutien du marché secondaire

Les revenus des services de rechange ont totalisé 1,6 milliard de dollars en 2023, englobant:

• Contrats de maintenance des avions
• Distribution des pièces de rechange
• Services de support technique

Licence technologique et redevances en matière de propriété intellectuelle

Les licences technologiques ont généré environ 180 millions de dollars en 2023, dérivée de:

• Brevets technologiques de défense
• Licence d'innovation aérospatiale
• Redevances de design industriel

Total des revenus de l'entreprise 2023	10,2 milliards de dollars

Textron Inc. (TXT) - Canvas Business Model: Value Propositions

You're looking at the core offerings that keep Textron Inc. running across its diverse operations. The value propositions are clearly segmented, which is how they manage the ups and downs of different markets.

Diverse portfolio mitigating cyclical risk across defense, aviation, and industrial sectors

Textron Inc. provides value through a structure designed to balance market exposure. For instance, in the third quarter of 2025, total revenues reached $3,602 million, marking a 5% increase compared to the same period in 2024. The strength in aerospace and defense often cushions volatility felt elsewhere. The company's backlog provides a clear view of future committed work; Textron Aviation's backlog stood at $7.85 billion as of the second quarter of 2025.

Segment	Q3 2025 Revenue (Millions USD)	Year-over-Year Change
Textron Aviation	$1,500	Up 10%
Bell	$1,026	Up 10%
Textron Systems	$307	Up 2%
Industrial	$761	Down 9%

High-performance, certified business jets and turboprops (Cessna Citation Ascend)

Textron Aviation delivers high-end aircraft with strong order visibility. In the third quarter of 2025, Textron Aviation delivered 42 business jets and 39 commercial turboprops. The newest offering, the Cessna Citation Ascend, made its public debut at the 2025 NBAA-BACE event, with certification anticipated by the end of the month. NetJets is the fleet launch customer for the Ascend, under an agreement that includes options for up to 1,500 total jets, with Ascend deliveries expected to start in 2025.

• Citation Ascend features Garmin G5000 avionics with autothrottles.
• Cabin equipped with 19 USB charging ports and three universal power outlets.
• The Excel/XLS product line has seen over 1,000 deliveries since 2000.

Next-generation military vertical lift capability (Bell MV-75 program)

The Bell MV-75 program is a major value driver, securing long-term defense revenue. Bell's Military Aircraft sales grew 23% to $681 million in the third quarter of 2025, largely fueled by the Future Long Range Assault Aircraft (FLRAA) work. The initial contract value is around $1.3 billion, with the total program potentially reaching about $70 billion over decades. Bell delivered two MV-75 virtual prototypes to the Army in June 2025. The U.S. Army is aiming to deliver the prototype aircraft in fiscal 2027.

Comprehensive, global aftermarket support and flight training services

Sustained revenue comes from supporting the installed base. Textron Aviation's aftermarket parts and services revenue increased by $22 million in the third quarter of 2025 compared to the prior year, representing a 5% growth rate. Segment profit for Textron Aviation in Q3 2025 was $179 million, up 40% year-over-year.

Specialized, reliable vehicles for golf, turf, and ground support

The Industrial segment, even after divesting Powersports, offers specialized mobility solutions. Textron Specialized Vehicles Inc. announced that its Pace Technology® platform now includes enhanced Speed Control functionality as a standard feature on most newer E-Z-GO ELiTE electric golf cars and Cushman ELiTE electric utility vehicles. This feature allows speed control in geofenced areas for safety. The Industrial segment's revenues in Q3 2025 were $761 million, down 9%, largely due to the disposition of the Powersports business in April 2025.

Finance: draft 13-week cash view by Friday.

Textron Inc. (TXT) - Canvas Business Model: Customer Relationships

You're looking at how Textron Inc. manages its relationships across its diverse customer base as of late 2025. It's not one-size-fits-all; the approach changes dramatically between the Pentagon and a private jet owner.

Long-term, high-touch relationships with government and military customers define the Bell and Textron Systems segments. These relationships are built on multi-year, complex contracts. For instance, Bell's work on the U.S. Army's MV-75 (formerly FLRAA) program, a $12.8 billion contract, requires deep, continuous engagement. Textron Systems' Airborne Tactical Advantage Company (ATAC) secured a contract with the U.S. Navy for Stand-Off Jamming (SOJ) Jets Services training valued at up to $200M over five years, running from 2025 to 2030. This level of support often involves decades-long sustainment programs, like ATAC's 20 years of success supporting the Navy's Fleet Fighter Jet Services (FJS) program.

For corporate jet owners under Textron Aviation, the relationship is dedicated and direct, focusing on high-value transactions and ongoing service. Textron Aviation delivered 49 jets in the second quarter of 2025. The segment's total backlog at the end of the first quarter of 2025 stood at $7.9 billion, showing strong forward demand from this customer group. The company is actively refreshing its product line, with new models like the Citation Ascend expected to enter service in 2025.

Here's a quick look at how the segments performed, which reflects the health of these customer relationships in the first half of 2025:

Segment	Q2 2025 Revenue	YoY Revenue Change	Key Relationship Indicator
Bell	$1 billion	Up 28%	MV-75 Program Progress
Textron Aviation	$1.5 billion	Implied Growth/Stability	Backlog of $7.9 billion (Q1 2025 End)
Textron Systems	Not explicitly stated for Q2	N/A	New $200M SOJ Contract Awarded (Nov 2025)
Industrial	$839 million	Down 9%	Impacted by Powersports Divestiture (April 2025)

The engagement for defense program development is highly consultative, especially for major platforms. Bell's progress on the MV-75 program, which reached Milestone B and started the Engineering and Manufacturing Development phase, demonstrates this deep, collaborative effort with the U.S. Army. This involves working closely on technology integration and production ramp-up, which contributed to Bell's 28% revenue growth in Q2 2025.

For the Industrial segment products, the relationship tends to be more standardized and transactional, though this is evolving. Following the sale of the Powersports business in April 2025, the remaining Industrial segment saw revenues of $839 million in Q2 2025, down 9% year-over-year. This suggests a shift toward more established, less cyclical B2B relationships within Kautex and Textron Specialized Vehicles.

Digital engagement is crucial for maximizing value from the existing fleet, particularly for aftermarket parts and technical support. Textron Aviation saw its aftermarket parts and services revenue increase by $27 million in the first quarter of 2025. Bell supports an installed base of approximately 13,000 helicopters, all requiring ongoing parts and service support.

• Textron Aviation Aftermarket Revenue Growth: $7 million in Q2 2025.
• Bell Installed Base: Approximately 13,000 helicopters.
• New Support Offerings: 'EvoX' upgrade packages for Cessna Citation and Beechcraft King Air.
• Textron Aviation delivered 34 commercial turboprops in Q2 2025.

Finance: review the Q3 2025 backlog-to-revenue conversion rate by Friday.

Textron Inc. (TXT) - Canvas Business Model: Channels

You're looking at how Textron Inc. gets its powerful products-from jets to helicopters to golf cars-into the hands of customers, which is really about understanding their diverse sales and service pathways. It's not one highway; it's a network of specialized roads for each business line.

Direct sales teams for Textron Aviation and Bell aircraft/rotorcraft

For Textron Aviation, the channel involves direct sales of business jets and turboprops, supported by a strong aftermarket component. In the third quarter of 2025, Textron Aviation sales grew 10%, driven by 13% growth in aircraft delivery revenues. This segment delivered 42 Citation jets and 39 commercial turboprops in Q3 2025. Bell leverages its direct sales force, especially for high-value military platforms. Bell's Military Aircraft sales grew 23% in Q3 2025, largely driven by the Future Long Range Assault Aircraft (FLRAA) program. Bell's total backlog at the end of Q4 2024 stood at $7.5 billion.

Government and military procurement channels for defense systems

The defense channel is almost entirely government and military procurement, which is critical for Bell and Textron Systems. Bell's military channel saw revenues grow 23% in Q3 2025, directly tied to programs like the MV-75 (FLRAA). Textron Systems also uses this channel, reporting a 2% revenue increase in Q3 2025. A specific payment of $189 million was made to Bell Textron in March 2025 by the Department of the Army for the FLRAA Capability Set Three. Textron Inc. has facilities and presence in 25 countries, indicating the global reach of these government sales channels.

Global network of authorized service centers for MRO and parts

Maintenance, Repair, and Overhaul (MRO) and parts sales form a crucial, recurring revenue channel, primarily through Textron Aviation's service network. Textron Aviation's aftermarket sales revenues grew 5% in Q3 2025. In Q1 2025, aftermarket revenue growth was 6% year-over-year. This service network supports the installed base of Beechcraft and Cessna aircraft, which have delivered over half of all general aviation aircraft worldwide. The company returned $215 million to shareholders via share repurchases in Q1 2025, supported by strong cash flow from operations, which includes these aftermarket sales.

Here's a quick look at the delivery and revenue snapshot for the major product channels through Q3 2025:

Segment/Channel Metric	Q3 2025 Value	Comparison/Context
Textron Aviation Revenue Growth	10%	Aircraft delivery revenues growth
Textron Aviation Jet Deliveries	42 units	Q3 2025
Textron Aviation Turboprop Deliveries	39 units	Q3 2025
Bell Military Aircraft Revenue Growth	23%	Driven by MV-75 program
Bell Total Revenues	$1.0 billion	Q3 2025
Industrial Segment Revenues	$761 million	Q3 2025, down due to divestiture
Textron eAviation Revenues	$5 million	Q3 2025

Independent dealer and distributor network for Industrial products (E-Z-GO)

For the Industrial segment, which includes E-Z-GO, the channel relies on a network of independent dealers and distributors. E-Z-GO vehicles are designed and built by Textron Specialized Vehicles, which also manages the Cushman and Jacobsen brands. While the Industrial segment saw revenues of $761 million in Q3 2025, this was impacted by the divestiture of the Powersports business. E-Z-GO has introduced a 'Reserve Now' feature allowing customers to customize and order vehicles online, which are then delivered to their nearest Authorized E-Z-GO Dealer for final pickup. This blends digital ordering with the traditional dealer distribution model.

TRU Simulation + Training centers for flight crew training

Flight crew training is facilitated through specialized centers, such as those operated by TRU Simulation + Training. While specific revenue figures for this channel aren't broken out separately in the latest reports, Textron Aviation's aftermarket and services revenue stream, which was up 5% in Q3 2025, encompasses advanced flight training devices. These training solutions are an integral part of the overall customer support ecosystem, ensuring high fleet utilization.

The overall Textron geographic channel split shows that 71% of Q2 2025 revenues were generated in the U.S., with the remainder coming from international markets like Europe.

Finance: draft 13-week cash view by Friday.

Textron Inc. (TXT) - Canvas Business Model: Customer Segments

You're looking at the key groups Textron Inc. serves, which is crucial for understanding where their revenue actually comes from. Honestly, it's a mix of government contracts and private sales, which gives them a certain kind of stability, but also complexity.

U.S. Government and Military (largest single customer)

This segment is absolutely central, driven heavily by the Bell segment's military aircraft sales and Textron Systems' defense programs. The U.S. Government is a customer under long-term contracts, often using the cost-to-cost method for revenue recognition, which means revenue is recognized as costs are incurred over time. The MV-75 program at Bell is a major current driver here.

• Bell Military Aircraft sales for Q3 2025 reached $681 million.
• Textron Systems revenue in Q3 2025 was $307 million, including volume on the Ship-to-Shore Connector program.
• Bell's total backlog at the end of Q3 2025 stood at $8.2 billion, largely reflecting the MV-75 program award.

International Defense and Security Forces

These customers are served through the same defense segments, Bell and Textron Systems, often via U.S. Government-sponsored foreign military sales programs. While not broken out separately in the latest quarterly figures, their contribution is embedded within the defense segment revenues.

• Textron Systems backlog at the end of Q3 2025 was $3.2 billion.
• The company generally uses the cost-to-cost method to measure progress for contracts with the U.S. Government, which includes these foreign military sales.

Corporate and High-Net-Worth Private Aircraft Owners

This group fuels the Textron Aviation segment, primarily through the sale of Citation business jets. These are high-value, discretionary purchases, so demand can be sensitive to economic conditions, but the segment showed strong performance in late 2025.

• Textron Aviation delivered 42 jets in the third quarter of 2025.
• Textron Aviation's order backlog at the end of Q3 2025 was $7.7 billion.

Commercial Operators (e.g., helicopter EMS, utility, and charter)

This segment is served by both Textron Aviation's commercial turboprops and Bell's commercial helicopters, often for essential services like EMS (Emergency Medical Services) or charter operations. Commercial demand saw some mixed results in the third quarter.

• Textron Aviation delivered 39 commercial turboprops in Q3 2025, up from 25 in Q3 2024.
• Bell's commercial helicopter and services sales for Q3 2025 were $345 million, reflecting a decline in commercial helicopter deliveries.
• Bell delivered 30 commercial helicopters in Q3 2025.

Industrial and Commercial Users of Specialized Vehicles (e.g., golf courses, airports)

The Industrial segment, which includes Textron Specialized Vehicles, targets users like golf courses, airports, and other commercial/industrial entities for their specialized vehicle needs. Revenue here was adjusted due to a recent strategic move.

Here's a quick look at the revenue contribution from the major segments in Q3 2025, which helps map the customer base:

Customer-Facing Segment Group	Primary Textron Segment	Q3 2025 Revenue (Millions USD)	Q3 2025 Delivery/Volume Data Point
Government/Defense (U.S. & International)	Bell Military & Textron Systems	$988 million (Approx. $681M + $307M)	Bell MV-75 program progress
Corporate/Private Aviation	Textron Aviation (Jets)	Majority of Textron Aviation's $1.5 billion	42 Citation Jets delivered
Commercial Aviation/Operators	Bell Commercial & Textron Aviation (Turboprops)	Approx. $345 million (Bell Commercial)	39 Commercial Turboprops delivered
Industrial/Specialized Vehicles	Industrial (Textron Specialized Vehicles)	$761 million	Reflected lower volume after Powersports divestiture

What this estimate hides is the exact split between U.S. and International defense customers, but the defense portion is clearly substantial. The total Q3 2025 revenue for the manufacturing segments was $3.60 billion (excluding Finance). Finance segment revenue was $26 million.

Textron Inc. (TXT) - Canvas Business Model: Cost Structure

The cost structure for Textron Inc. is heavily influenced by the capital-intensive nature of aerospace and defense manufacturing.

High fixed costs associated with large-scale aerospace manufacturing facilities are a persistent element. For instance, in the fourth quarter of 2024, manufacturing inefficiencies included idle facilities costs, which directly reflect fixed overhead absorption challenges. These facilities require substantial ongoing maintenance and depreciation charges, irrespective of immediate production volume.

Significant R&D investment, TTM expenses were $503 million through Q3 2025. This investment is spread across segments, though with varying quarterly impacts. For the third quarter of 2025:

• Textron Aviation saw R&D costs decline by 4%.
• Bell experienced an R&D increase of 3%, largely due to higher volumes of MV-75 development activities.
• Textron Systems\' R&D costs remained stable.

Costs of materials and supply chain for complex aircraft components are captured primarily in Cost of Products Sold. For the second quarter of 2025, the reported Cost of products sold for the first half of the year totaled $4,907 million. In the first quarter of 2025, the Cost of products sold for that quarter was $2,277 million. The Textron Industrial segment noted stable gross margins of 13.9% in Q3 2025, indicating material costs declined in line with revenue.

Labor costs for a highly skilled, specialized engineering and manufacturing workforce are significant. Textron Inc. had a workforce of 34,000 people at the end of 2024. The company faced higher costs associated with the labor disruption resulting from a strike that impacted Textron Aviation in late 2024. Furthermore, the company reached agreement with its employee union on a new five-year contract during the period leading up to 2025.

Program-specific costs tied to long-term government contracts (often cost-plus) are material, as approximately 25% of 2024 revenues were derived from contracts with the U.S. Government. Costs related to program execution and termination were evident in Q2 2025 when Textron Systems initiated restructuring actions related to terminated U.S. government development programs, incurring $8 million in special charges, which included $5 million of severance costs and $3 million of contract termination costs.

Here's a quick look at some segment profit and cost indicators from recent quarters:

Segment	Period	Revenue (Millions USD)	Segment Profit (Millions USD)
Textron Aviation	Q3 2025	$1,500	$179
Bell	Q3 2025	$1,000	$92
Textron Systems	Q3 2025	$307	$52
Textron Industrial	Q3 2025	$761	$31
Textron eAviation	Q3 2025	$5	$-15 (Loss)

Textron Inc. (TXT) - Canvas Business Model: Revenue Streams

You're looking at the core ways Textron Inc. brings in cash as of late 2025, based on the latest reported figures from the third quarter of 2025.

The total revenue for Textron Inc. for the trailing twelve months ending September 30, 2025, reached $14.237 billion. For the third quarter of 2025 alone, total revenue was $3.6 billion, marking a 5% increase, or $175 million higher, compared to the third quarter of 2024.

The revenue streams are clearly segmented across its manufacturing and finance operations. Here's how the Q3 2025 revenue broke down by segment:

Revenue Stream Source	Q3 2025 Revenue Amount	Year-over-Year Change (vs. Q3 2024)
Textron Aviation (Total)	$1.5 billion	Up 10% (or $138 million)
Bell (Total)	$1.0 billion	Up 10% (or $97 million)
Textron Systems (Total)	$307 million	Up 2% (or $6 million)
Industrial (Total)	$761 million	Down $79 million
Finance Segment	$26 million	Up from $12 million

Sales of new aircraft and rotorcraft are a major driver, primarily housed within Textron Aviation and Bell. For Textron Aviation in Q3 2025, the component of that $1.5 billion revenue attributed directly to higher aircraft sales (Citation jets and commercial turboprops) accounted for an increase of $116 million year-over-year. During that quarter, Textron Aviation delivered 42 jets and 39 commercial turboprops.

Revenue from long-term military contracts is evident across the defense segments. At Bell, the $1.0 billion revenue included higher military revenues of $128 million, primarily due to increased volume from the U.S. Army's MV-75 program. Similarly, Textron Systems' $307 million revenue included higher volume on the Ship-to-Shore Connector (SSC) program.

The recurring stream from aftermarket parts, services, and MRO is embedded within the segment results. Specifically for Textron Aviation in Q3 2025, higher aftermarket parts and services revenues contributed an increase of $22 million to the segment's total revenue growth.

Sales of Industrial products, which includes E-Z-GO and Jacobsen, saw a revenue decline in Q3 2025. The $761 million in Industrial revenue reflected $88 million in lower revenues due to the divestiture of the Powersports business line. For context, Textron's full-year 2024 revenue was $13.702 billion.

The Finance segment revenue from customer financing activities showed a significant jump in Q3 2025:

• Finance segment revenues were $26 million in Q3 2025.
• This compares to $12 million in segment revenues for the third quarter of 2024.
• The increase was largely attributed to gains on the disposition of non-captive assets.

Management reiterated its full-year 2025 revenue expectation to be approximately $14.7 billion.