AgriFORCE Growing Systems Ltd. (AGRI): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at a company that has made one of the most dramatic pivots I've seen in my two decades analyzing markets: AgriFORCE Growing Systems Ltd. has completely shed its Ag-Tech skin to become a digital asset treasury focused on the Avalanche ecosystem and energy-led compute. Honestly, this shift is massive, moving from a traditional sector to chasing a $700 million AVAX treasury goal while already running Bitcoin mining operations targeting 1 EH/s by Q1 2026, even though Q3 2025 revenue was only $525,914. We need to defintely break down the new Marketing Mix-the Product, Place, Promotion, and Price-to see if this strategy, now trading under the new ticker AVX on Nasdaq since November 2025, is a visionary move or a high-risk gamble.

AgriFORCE Growing Systems Ltd. (AGRI) - Marketing Mix: Product

You're looking at the core offerings of AgriFORCE Growing Systems Ltd., which, as of late 2025, is pivoting to become AVAX One, fundamentally changing what it offers to the market. The product strategy now centers on digital infrastructure and blockchain asset accumulation, alongside legacy technology components.

The primary product focus for the newly branded AVAX One is the accumulation of a significant digital asset treasury. This is a direct product offering to shareholders seeking regulated exposure to the Avalanche ecosystem.

• Target AVAX token holdings: over $\text{\$700 million}$.
• Total fundraising strategy to support this: $\text{\$550 million}$.
• The fundraising breakdown includes a $\text{\$300 million}$ PIPE and an additional $\text{\$250 million}$ via equity-linked instruments.
• The network securing the primary asset, Avalanche, is currently secured by $\text{\$6.2 billion}$ in staked assets.

The TerraHash Digital™ division is the vehicle for the decentralized compute infrastructure product. This is where the company builds out its physical assets to generate yield and support its digital strategy.

The modular, off-grid energy systems are designed to convert stranded natural gas into compute power, directly supporting the TerraHash Digital™ operations. This represents the physical asset base for the compute product.

• Pilot deployments are being fast-tracked for Q3 2025 in Alberta, utilizing stranded power, and in the U.S. Southeast for dual-output (mining + agtech) capacity.
• The company initiated co-development dialogues with North American natural gas aggregators and advanced load-balancing software providers for dynamic mining-to-grid orchestration.

Regarding environmental remediation and clean solutions via the Radical Clean Solutions (RCS) division, the product line's status is complicated. While there were prior deliveries, the asset purchase agreement was terminated on May 30, 2025, due to alleged breaches by AgriFORCE.

For context on the legacy business operations leading into this pivot, the Trailing Twelve Months (TTM) revenue as of June 30, 2025, was $\text{\$0.75 million}$ USD, with a Cost of Revenue at $\text{\$0.74 million}$ USD, resulting in a Gross Profit of $\text{\$0.01 million}$ USD. Selling, General & Admin expenses for the TTM period ending June 2025 were $\text{\$4.53 million}$.

AgriFORCE Growing Systems Ltd. (AGRI) - Marketing Mix: Place

AVAX One Technology Ltd. (formerly AgriFORCE Growing Systems Ltd.) began trading on the Nasdaq Capital Market under the ticker symbol AVX on November 13, 2025.

The distribution of compute infrastructure assets is concentrated in two primary geographic locations:

The global digital distribution model for the AVAX token treasury involves capital raising efforts and staking rewards. The fundraising strategy targets $550 million to accumulate over $700 million worth of AVAX tokens. As of November 23, 2025, treasury holdings reached over 13.8 million AVAX.

The distribution of the Radical Clean Solutions (RCS) division market presence includes:

• Initial units delivered from a major European purchase order in 2025.
• First two purchase orders received from the Caribbean Basin, with deployments set for Barbados and St. Lucia.

Corporate headquarters locations are:

• Canada Headquarters: 800-525 West 8th Avenue, Vancouver, BC V5Z 1C6.
• U.S. Headquarters: West Palm Beach, FL.

AgriFORCE Growing Systems Ltd. (AGRI) - Marketing Mix: Promotion

Promotion activities for AgriFORCE Growing Systems Ltd., which transitioned to AVAX One Technology Ltd. (NASDAQ: AVX) in November 2025, centered heavily on communicating the strategic pivot to the Avalanche (AVAX) ecosystem and its digital asset treasury strategy.

Investor relations focused on the AVAX One Technology Ltd. strategic transformation.

Investor communications highlighted the corporate rebranding, effective November 13, 2025, from AgriFORCE Growing Systems Ltd. (AGRI) to AVAX One Technology Ltd. (AVX). This was accompanied by significant capital market activity designed to fund the new strategy.

The promotion of the transformation included quantifiable financial targets and results:

The company positioned itself as the first NASDAQ-listed company with a dedicated strategy to maximize AVAX ownership.

High-profile participation at industry events like Bitcoin 2025 to showcase sustainable mining.

Promotion included showcasing the vertically integrated Bitcoin mining operations and infrastructure strategy at Bitcoin 2025, held May 27-29, 2025.

• CEO Jolie Kahn attended four exclusive BitGo-hosted gatherings at Bitcoin 2025.
• The company highlighted its Berwyn site, commissioned on June 17, 2025.
• The Berwyn deployment included a 425 kW BlueFlare Energy module fully commissioned.
• The company reaffirmed a strategy to allocate up to 50% of net investment capital for strategic Bitcoin acquisitions.

Public relations emphasizing the company's role as the first publicly-traded Avalanche-focused entity.

Public relations efforts cemented the company's status as the first publicly-traded entity focused on Avalanche on NASDAQ. The transition was formalized with the ticker change to AVX effective November 13, 2025.

Digital communications via social media (X, LinkedIn) to engage crypto and finance communities.

Digital communications focused on updates regarding the strategic pivot and treasury milestones, such as the 13.8 million AVAX holding announcement.

CEO Jolie Kahn actively promoting the vision of building the Berkshire Hathaway of the onchain financial economy.

CEO Jolie Kahn was a visible promoter of the new direction, aiming for the company to become the 'Berkshire Hathaway of the onchain financial economy'.

• Kahn participated in the 2025 Bitcoin Policy Summit in Washington, D.C..
• Kahn spoke at Bitcoin 2025 on May 28, 2025, at 12:00 PM.
• Kahn is noted as among a very limited number, if not the only, female CEO leading a publicly traded company actively engaged in Bitcoin mining.

AgriFORCE Growing Systems Ltd. (AGRI) - Marketing Mix: Price

You're looking at how AgriFORCE Growing Systems Ltd. is pricing its value proposition in this new digital asset-centric phase. Honestly, the pricing strategy has completely pivoted away from traditional product sales, which is key to understanding the current financial structure.

The most recent top-line figure we have for the legacy business structure is the Q3 2025 revenue of $525,914, which came in primarily from the Bitcoin mining operations that are now central to the company's focus. This revenue stream is now being framed within a broader pricing model that is shifting to digital asset accumulation and onchain yield generation, effectively making the price of the stock or the value proposition tied to the success of that accumulation strategy.

The funding mechanism supporting this strategy is substantial, involving a capital raise strategy that includes an anticipated successfully raised and shareholder-approved approximately $300 million PIPE financing, led by Hivemind Capital. Furthermore, there are near-term capital raising activities planned to raise up to an additional $250 million through measures like an At The Market program and other equity or institutional debt offerings, totaling a potential $550 million raise. This capital is earmarked to maximize ownership of AVAX tokens, with a goal to own more than $700 million worth of AVAX tokens.

A critical component of the operational cost structure, which directly impacts the effective price of the digital assets mined or acquired, is the energy advantage secured at the Ohio mining facility. You have an energy cost advantage there, locked in at $0.04/kWh for two years via a Gas Supply Agreement (GSA). This low operational cost is a major factor in the perceived value and efficiency of their Bitcoin mining efforts.

Here's a quick look at how the funding and operational costs structure the current pricing environment:

Still, you must factor in the inherent risks that influence the market's perceived price of the company's securities. The stock price volatility is definitely inherent to a digital asset treasury model, meaning the valuation is highly correlated to the price of the digital assets it holds, such as AVAX and mined Bitcoin.

The core elements driving the current valuation and accessibility are:

• Pricing model focused on digital asset accumulation.
• Strategic allocation of capital raises to BTC/AVAX.
• Minimizing operational cost via favorable energy contracts.
• Investor exposure tied to onchain yield generation.

The company's strategy is to build a digital asset treasury, allocating up to 50% of capital raises to strategic BTC acquisitions, conditions permitting. This accumulation strategy is the new mechanism for delivering value, replacing traditional product pricing.