Alpine 4 Holdings, Inc. (ALPP): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at Alpine 4 Holdings, Inc.'s current marketing mix, and frankly, what we see isn't a growth playbook; it's a study in corporate wind-down as of late 2025. Having spent years mapping out complex corporate shifts, I can tell you the 4Ps here are telling: the Product is really just the remaining manufacturing subsidiaries, the Place is scattered across North America, Promotion is limited to mandatory SEC disclosures about the process, and the Price reflects the uncertainty-the stock trades near pennies on the Expert Market, even as Q1 2025 revenue hit $16.16 million. Keep reading, because understanding this final phase of asset disposition is key to knowing what's left on the books.

Alpine 4 Holdings, Inc. (ALPP) - Marketing Mix: Product

The product element for Alpine 4 Holdings, Inc. (ALPP) as of late 2025 is defined by the ongoing strategic disposition of its operating companies, following a stated intent to cease operations post-subsidiary disposition. The product focus centers on the core manufacturing and service capabilities of the subsidiaries slated for reorganization or sale, as the holding company moves toward winding down.

Focus is on the divestiture or reorganization of remaining subsidiaries.

The company communicated in a February 11, 2025 filing that it was heavily focused on reorganization, including exploring financing arrangements or a sale of Quality Circuit Assembly (QCA), which could save up to 75 jobs. This strategic move is part of a larger plan to shut down Alpine 4 Holdings and cease operations after the selling, shutting down, or reorganization of the remaining subsidiaries. This follows earlier decisions in late 2023 to shut down non-performing entities like Excel Construction Services and sell others. The last reported trailing twelve-month revenue for the consolidated entity, prior to these final disposition efforts, was $104.20M as of September 30, 2023.

Core segments include QCA's electronic contract manufacturing solutions.

Quality Circuit Assembly (QCA) provides electronic contract manufacturing solutions. Historically, QCA contributed revenue of $10.52 M USD in 2020 and $9.05 M USD in 2019. The product offering centers on the fabrication and assembly of electronic components for various clients.

APF provides American-made fabricated metal parts and sub-assemblies.

The APF segment's product line is the sale of American-made fabricated metal parts and sub-assemblies. These are supplied directly to original equipment manufacturers (OEMs). The product output is characterized by its domestic origin and its role as a component supplier within larger manufacturing chains.

Morris and Deluxe segments handle commercial HVAC and industrial metalwork.

The Morris and Deluxe segments offer a combined portfolio of metal fabrication and installation services focused on environmental control and industrial infrastructure. The specific products and services delivered by these units include:

• Dust collectors.
• Commercial ductwork.
• Kitchen hoods.
• Industrial ventilation systems.
• Machine guards.
• Architectural work.
• Water furnaces.

The product scope of these segments is detailed below, showing the range of fabricated metalwork and systems offered:

Holding company is in the process of ceasing operations post-subsidiary disposition.

The ultimate product of the holding company structure, in its final phase, is the disposition of its assets. The market valuation reflects this status, with a reported stock price of $0.001000 USD as of November 14, 2025, representing a -44.44% change from the previous period. The company's Class A Common Stock trades on the OTC Markets under the symbol ALPP.

Alpine 4 Holdings, Inc. (ALPP) - Marketing Mix: Place

The Place strategy for Alpine 4 Holdings, Inc. centers on a distributed operational footprint supporting its B2B focus, managed from its corporate listing in Arizona, while its securities trade on an illiquid public market.

Operations and Facility Distribution

Operations are decentralized across North American facilities, reflecting the structure of its remaining, often specialized, subsidiaries. This structure allows for localized manufacturing and service delivery to specific industrial clients. Following the stated reorganization and cessation of operations for some entities, the physical footprint is concentrated among the performing units.

The corporate headquarters remains listed in Phoenix, Arizona, serving as the central administrative point for the conglomerate. The official listing address is noted as 4201 N 24th St, Suite 150, Phoenix, Arizona 85016, US. This location anchors the corporate presence, even as the underlying business activities are spread out.

Key operational locations for subsidiaries, as previously reported, include:

• Indianapolis, IN (Elecjet)
• Ann Arbor, MI (Vayu Aerospace)
• Pittsburgh, PA (Identified Technologies)
• Mcalester, OK (Horizon Welltesting)
• DE (A4 Defense Systems)

The company has reported having employees across 1 continent, specifically North America.

Distribution Channels and Sales Focus

Distribution is primarily B2B, relying heavily on direct sales channels for its manufacturing and fabrication segments, such as the APF segment selling American made fabricated metal parts, assemblies, and sub-assemblies directly to original equipment manufacturers (OEMs).

The direct sales model is typical for specialized industrial components and services, minimizing reliance on third-party distributors for these core offerings. For instance, one subsidiary secured a nutraceutical order valued at $1.9M via a direct client engagement.

The company's operational segments and their distribution focus include:

Securities Trading Venue

The company's stock trades on the OTC Pink Market (Expert Market) following a delisting from Nasdaq. Trading on the Expert Market means quotations are restricted from public viewing, and brokers require an initial review under SEC Rule 15c2-11 to publish competing quotes and provide continuous market making. This market structure impacts the accessibility for investors looking to trade shares.

Key trading statistics as of late November 2025 reflect this market status:

• Closing Price (Nov 25, 2025): $0.0009 USD
• Market Capitalization (as of Nov 25, 2025): $27.06 K
• Shares Outstanding: 27.06 million
• 52-Week Price Change: -96.19%

The company is not current in its reporting obligations under Section 13 or 15(d) of the Exchange Act. The next expected earnings report date was listed as December 3, 2025.

Alpine 4 Holdings, Inc. (ALPP) - Marketing Mix: Promotion

Promotion, in the context of Alpine 4 Holdings, Inc. (ALPP) as of late 2025, is almost entirely defined by mandatory regulatory disclosures, as the company entered a wind-down phase.

Primary communication shifted from product marketing to corporate status updates via the Securities and Exchange Commission (SEC).

• Communication was dominated by the February 11, 2025 Form 8-K announcing the decision to shut down and cease operations post-subsidiary reorganization.
• The necessity of restating 2022 financials, identified in November 2024, was a key driver of this final communication phase.
• The estimated cost to complete the audit for the 2022 restatement and the due 2024 financials was projected to exceed a million dollars in new audit fees and specialist retention.

The decision to cease operations inherently dictates minimal to no traditional marketing spend. Any residual communication budget would be entirely subordinate to legal and regulatory compliance requirements.

Investor relations activity was entirely reactive, focused on the consequences of operational and financial reporting failures rather than proactive outreach about products or growth.

The key events shaping investor perception and communication are summarized below:

The investor relations narrative was heavily influenced by the sequence of filing delinquencies, including the Form 10-K for the year ended December 31, 2023, and the 10-Q reports for periods ended March 31, 2024, and June 30, 2024.

Regarding institutional sentiment, the required analysis notes that major holders exited positions:

• Institutional investors, including BlackRock, removed 100% of their holdings in late 2024/early 2025.

The final communication acts-the SEC filings detailing the wind-down-served as the ultimate, albeit negative, form of corporate promotion, informing the market of the final disposition of assets and operations.

Alpine 4 Holdings, Inc. (ALPP) - Marketing Mix: Price

Price, for Alpine 4 Holdings, Inc. (ALPP), is heavily influenced by the current state of its equity valuation and the nature of its remaining operational contracts. The pricing power within the business is largely dictated by the terms established in its manufacturing and service agreements, rather than consumer-facing retail pricing.

The financial context surrounding the pricing strategy reflects a company in a highly distressed market position. Key financial indicators for the period leading up to late 2025 include:

• Q1 2025 estimated revenue was $16.16 million, reflecting a declining operational base.
• Q1 2025 analyst consensus for Earnings Per Share (EPS) was a loss of -$0.12.

The pricing strategy employed within the surviving manufacturing units is explicitly cost-plus and contract-based. This means the price charged to the customer is calculated by taking the direct and indirect costs of production and adding a predetermined profit margin percentage. This approach is common in business-to-business (B2B) manufacturing, especially for defense or specialized technology contracts, where scope definition is clear but cost fluctuations must be managed.

The market's perception of the company's value, reflected in its stock price, is extremely low, which contrasts sharply with the contract pricing for its underlying assets. The stock trades on the Expert Market, which carries inherent risks due to restricted public viewing of quotations and potential for wider spreads.

Here is a snapshot of the market valuation data as of late November 2025:

The contract-based pricing model helps stabilize revenue streams against the high volatility seen in the public equity markets. For instance, a recent contract order secured by a subsidiary was valued at $1.9 million in October 2021, illustrating the scale of individual revenue drivers, though this is historical data. The company's financing options, such as credit terms, are not publicly detailed, but the operational focus remains on securing contracts that cover costs plus a margin.

The stock's valuation metrics suggest a significant disconnect from any underlying asset value, given the trading price. For example, the analyst consensus target price was cited at $2.25, which represented a theoretical increase of 449900% above a closing price of $0.00. Still, the actual trading price hovers near the penny mark.

Key elements influencing the final contract price for Alpine 4 Holdings, Inc. include:

• Direct material and labor costs for manufacturing.
• Overhead allocation from surviving manufacturing units.
• The negotiated profit margin applied to the cost base.
• Terms related to financing or payment schedules within the contract.