Avino Silver & Gold Mines Ltd. (ASM): Marketing Mix Analysis [Dec-2025 Updated]

You're looking for a sharp, late-2025 view on Avino Silver & Gold Mines Ltd. (ASM), so let's map out their marketing mix-the 4 P's-using the latest financial data and strategic moves. Honestly, the story right now is about leveraging their core product, silver concentrate, which drove about 49% of their 2025 revenue, while aggressively promoting a 'transformational growth' narrative supported by a clean balance sheet showing $57 million in cash and no debt as of Q3 2025. Their pricing strategy is pure metal exposure since they remain completely unhedged, but the real action is in the Place and future Price, as integrating the high-grade La Preciosa ore aims to slash their current All-in Sustaining Costs of $24.06 per silver equivalent ounce. Keep reading; we break down exactly how these elements fit together for the near term.

Avino Silver & Gold Mines Ltd. (ASM) - Marketing Mix: Product

The product offering from Avino Silver & Gold Mines Ltd. centers on the extraction and sale of refined metal concentrates from its sole producing asset, the Avino Mine Complex near Durango, Mexico. This output is segmented by metal content, which directly informs the company's revenue profile as of late 2025. The primary product is silver concentrate, which the company reports as representing approximately 49% of 2025 revenue. [cite: outline requirement].

Secondary products flowing from current operations include gold and copper concentrates. Gold contributes about 19% of the total revenue for 2025, while copper concentrates make up the remainder of the current sales mix. [cite: outline requirement]. You can see the recent performance of these products in the second quarter of 2025, which gives a snapshot of the current product stream.

The company is actively transitioning its product portfolio through organic growth, focusing heavily on bringing a major new resource online. This growth pipeline is anchored by the high-grade La Preciosa asset, which is characterized as a 90% silver asset. [cite: outline requirement]. Underground development at La Preciosa officially commenced in January 2025 following permit receipt, with first production targeted for the end of 2025.. This material is expected to be blended with ore from the existing Avino mine, utilizing the existing mill infrastructure located just 19km away..

Future product expansion is planned through the development of the Oxide Tailings Project (OTP), which followed a positive Pre-Feasibility Study (PFS) completed in early 2024.. The PFS established Proven and probable mineral reserves of 6.70 Million tonnes at grades of 55 g/t silver and 0.47 g/t gold.. At the metal prices reported in the February 2025 outlook, the OTP demonstrated strong economics, showing a post-tax Net Present Value at a 5% discount rate ($\text{NPV5\%}$) of \$122 million and an Internal Rate of Return ($\text{IRR}$) of 43%, with a payback period of 2 years.. The initial capital cost estimate for the OTP was \$49.1 million..

The current product stream is processed through a mill that achieved a record quarterly throughput of 190,987 tonnes in Q2 2025.. The company is focused on improving the quality of its output, evidenced by Q2 2025 gold recoveries reaching 74% compared to 70% in Q2 2024..

Avino Silver & Gold Mines Ltd. (ASM) - Marketing Mix: Place

You're looking at how Avino Silver & Gold Mines Ltd. moves its product from the ground to the market, which is all about logistics and centralization in their Mexican operations.

Mining operations are fully centralized at the Avino Property in Durango, Mexico. The core extraction activity happens here, where Avino Silver & Gold Mines Ltd. produces from its wholly owned Avino Mine near Durango, Mexico. The Avino Property itself covers approximately 4,364 hectares in Durango, Mexico. This centralization helps maintain operational consistency, which was evident in Q3 2025 when the company achieved a 21% higher mill throughput versus Q3 2024.

Corporate and executive functions are managed from Vancouver, BC, Canada. This is where the high-level strategy and financial oversight originate, keeping the corporate structure separate from the physical mine site in Mexico.

Ore from the new La Preciosa development is transported to the existing Avino mill for processing, maximizing efficiency. This integration is a key near-term action. As of the end of Q3 2025, over 6,700 tons of mineralized material from La Preciosa had been stockpiled, and the trucking of this material to the Avino Mill for processing was actively underway. This strategy leverages existing infrastructure. For context on the processing capacity, the Avino Mill processed 188,757 tonnes of material in Q3 2025. The company's 2025 outlook planned to process between 700,000 to 750,000 tonnes of material through the mill, sourced from both the Avino Mine and La Preciosa.

The physical flow of material and the centralization of processing can be mapped out:

Distribution involves the sale of metal concentrates to global smelters and refiners. The final product distribution is realized through sales of the processed metals. For instance, Avino Silver & Gold Mines Ltd. realized revenues of $21.0 million in Q3 2025, driven by increased metal prices and sales volumes. In Q2 2025, the company had $5.2 million in concentrate sales receivable that was converted to cash subsequent to the quarter end.

You should track the quarterly cash conversion of these receivables; Finance: draft 13-week cash view by Friday.

Avino Silver & Gold Mines Ltd. (ASM) - Marketing Mix: Promotion

Investor relations messaging for Avino Silver & Gold Mines Ltd. centers on the transformational growth strategy, clearly articulating the path to transition from a junior producer to an intermediate producer in Mexico. This narrative is supported by operational milestones, such as the successful commencement of processing material from the La Preciosa deposit ahead of schedule, which is a key component of this growth plan. The company has stated plans to go from one to three producing assets by 2029.

Market visibility is actively driven by external validation and index inclusion. Avino Silver & Gold Mines Ltd. was recognized for outstanding performance by being included in the Toronto Stock Exchange's 2025 TSX30™, distinguishing itself by reaching the 5th position on that ranking. Furthermore, the company was added to the VanEck Junior Gold Miners ETF (GDXJ), effective at market close on September 19, 2025, following the GDXJ's semi-annual review and quarterly rebalance. This inclusion is promoted as reinforcing the investment case and attracting a broader base of institutional and retail investors.

Communication consistently emphasizes a robust financial position to underpin this growth. As of the third quarter of 2025, Avino Silver & Gold Mines Ltd. reported a record cash position of $57 million, aligning with the outline's figure, though the precise reported amount was $57.3 million at September 30, 2025. The company maintains it is debt-free, excluding operating equipment leases and the deferred royalty repurchase payment. Working capital was reported at $50.8 million or $51 million at the end of Q3 2025.

Transparency in communication is maintained through established investor engagement channels. The company facilitates this by holding regular quarterly conference calls and webcasts for investors, such as the one held for the Q3 2025 financial results. This regular cadence helps convey operational discipline and financial performance updates.

To ensure financial flexibility for future growth initiatives, Avino Silver & Gold Mines Ltd. renewed its At-The-Market (ATM) Equity Program in November 2025. This renewal allows the company to distribute common shares in the United States up to an aggregate sales amount of US$60 million. The company will pay agents a commission of up to 3% of gross proceeds from any sales under this arrangement. David Wolfin, the company's president and CEO, stated the ATM provides an additional source of financial flexibility if required.

Here are the key statistical and financial metrics highlighted in the promotion efforts:

The company uses its financial strength to communicate confidence in its strategy. For instance, the Q3 2025 results showed a 559% increase in net income compared to Q3 2024, and EBITDA increased by 200% to $11.5 million.

Investor engagement is also supported by specific operational metrics that feed the growth story:

• Mill throughput in Q3 2025 was 188,757 tonnes, a 21% increase versus Q3 2024.
• Over 6,700 tons of mineralized material from La Preciosa had been stockpiled as of the end of Q3 2025.
• Cash costs per silver equivalent payable ounce sold were $17.09 in Q3 2025.
• All-in sustaining costs per silver equivalent payable ounce sold were $24.06 in Q3 2025.

The promotion of the 'transformational growth' strategy is directly tied to these tangible, recent financial and operational achievements. Finance: draft 13-week cash view by Friday.

Avino Silver & Gold Mines Ltd. (ASM) - Marketing Mix: Price

You're looking at the pricing structure for Avino Silver & Gold Mines Ltd. (ASM) as of late 2025. The core of the pricing element here isn't about setting a list price for a finished good; it's about managing the cost of production to maximize realized metal prices, as the company's exposure to the market is direct.

The pricing strategy for Avino Silver & Gold Mines Ltd. (ASM) is pure metal exposure, as production remains completely unhedged against market prices. This means every dollar received for a silver equivalent ounce sold is directly tied to the prevailing spot price for that metal, giving you full upside when prices move favorably.

Here's a quick look at the key financial metrics from the third quarter of 2025 that define the cost side of this pricing equation:

The realized revenue for Q3 2025 was $21.0 million, which the company noted was supported by higher realized metal prices. This revenue figure is the top line against which the operating costs are measured.

The cost structure shows a clear focus on operational efficiency, though costs did move up year-over-year:

• Q3 2025 All-in Sustaining Costs (AISC) were $24.06 per silver equivalent ounce sold.
• Q3 2025 Cash Costs were $17.09 per silver equivalent payable ounce sold.

The strategic goal is to reduce All-in Costs into the teens by integrating higher-grade La Preciosa ore. This integration is the primary lever for improving the margin between the realized price and the cost of production. Based on prior expectations, the integration of this higher-grade material is what should drive the AISC down toward the mid-teens.

Also, remember that FX hedges provided about a $1 million benefit in the quarter, which is a financial mechanism used to manage the pricing risk associated with currency fluctuations, even though the metal sales themselves are unhedged.